会展英语

课程代码：12040092东营职业学院2013---2014学年度第一学期期末考试2011级商务英语专业《会展英语》试题（A）卷2013年12月学号：姓名：班级：注：所有答案均需书写在答题纸上，写在试题上无效ⅠWords Translation（1’×10）1、产品发布会；2、赞助商；3、总面积；4、半岛型展位；5、合同期满；6、毁约；7、陈列柜；8、撤展；9、价格表；10、欢送会ⅡTranslation（4’×10）1.I would suggest you make a reservation with your credit card now,otherwise we can’t guarantee your booth.2.Do you have any raw space in the center?3.Cancellation will only be accepted in writing before the stipulated deadline.4.All cancelled orders will be subject to a30%cancellation charge.5.The balance should be paid not later than Sept.1st,2010.6.Do you have any end-cap booth?7.We’ll send you a layout of the exhibition hall,and mark the available booth on it.8.Only cancellation and refund requests made in writing will be accepted.9.我们在5个工作日内会给您电邮/传真一份预订确认书。

10价格毫无再减的余地了。

ⅢReading Comprehension（2’×15）Passage OneBill Gates,the billionaire Microsoft chairman without a single earned university degree,is by his success raising new doubts about the worth of the business world’s favorite academic title:the MBA(Master of Business Administration).The MBA,a20th-century product,always has borne the mark of lowly commerce and greed (贪婪)on the tree-lined campuses ruled by purer disciplines such as philosophy and literature. But even with the recession apparently cutting into the hiring of business school graduates,____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页about79,000people are expected to receive MBAs in1993.This is nearly16times the number of business graduates in1960,a testimony(宣言)to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.“If you are going into the corporate world it is still a disadvantage not to have one,”said Donald Morrison,professor of marketing and management science.“But in the last five years or so,when someone says,‘Should I attempt to get an MBA,’the answer a lot more is:It depends.”The success of Bill Gates and other non-MBAs,such as the late Sam Walton of Wal-Mart Stores Inc.,has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.The Harvard Business Review printed a lively,fictional exchange of letters to dramatize complaints about business degree holders.The article called MBA hires“extremely disappointing”and said“MBAs want to move up too fast,they don’t understand politics and people,and they aren’t able to function as part of a team until their third year.But by then,they’re out looking for other jobs.”The problem,most participants in the debate acknowledge,is that the MBA has acquired an aura(光环)of future riches and power far beyond its actual importance and usefulness. Enrollment in business schools exploded in the1970s and1980s and created the assumption that no one who pursued a business career could do without one.The growth was fueled by a backlash(反冲)against the anti-business values of the1960s and by the women’s movement. Business people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people.“They don’t get a lot of grounding in the people side of the business,”said James Shaffer,vice-president and principal of the Towers Per-fin management consulting firm.1.According to Paragraph2,what is the general attitude towards business on campuses dominated by purer disciplines?A.ScornfulB.Appreciative.C.Envious.D.Realistic.2.It seems that the controversy(争辩)over the value of MBA degrees has been fueled mainly by______.A.the complaints from various employersB.the success of many non-MBAsC.the criticism from the scientists of purer disciplinesD.the poor performance of MBAs at work3.What is the major weakness of MBA holders according to The Harvard Business Review?A.They are usually serf-centered.B.They are aggressive and greedy.____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页C.They keep complaining about their jobs.D.They are not good at dealing with people.4.From the passage we know that most MBAs______.A.can climb the corporate ladder fairly quicklyB.quit their jobs once they are familiar with their workmatesC.receive salaries that do not match their professional trainingD.cherish unrealistic expectations about their future5.What is the passage mainly about?A.Why there is an increased enrollment in MBA programs.B.The necessity of reforming MBA programs in business schools.C.Doubts about the worth of holding an MBA degree.D.A debate held recently on university campuses.Passage TwoOver the past decade,American companies have tried hard to find ways to discourage senior managers from feathering their own nests at the expense of their shareholder.The three most popular reforms have been recruiting more outside directors in order to make boards more independent,linking bosses'pay to various performance measures,and giving bosses share options,so that they have the same long-term interests as their shareholders.These reforms have been widely adopted by America's larger companies,and surveys suggest that many more companies are thinking of following their lead.But have they done any good?Three papers presented at the annual meeting of the Academy of Management in Boston this week suggest not.As is usually the case with boardroom tinkering,the consequences have differed from those intended.Start with those independent boards.On the face of it,dismissing the boss's friends from the board and replacing them with outsiders looks a perfect way to make senior managers more accountable.But that is not the conclusion of a study by Professor James Westphal.Instead,he found that bosses with a boardroom full of outsiders spend much of their time building alliances,doing personal favors and generally pleasing the outsiders.All too often,these seductions succeed.Mr.Westphal found that,to a remarkable degree, "independent"boards pursue strategies that are likely to favor senior managers rather than shareholders.Such companies diversify their business,increase the pay of executives and weaken the link between pay and performance.To assess the impact of performance-related pay,Mr.Westphal asked the bosses of103 companies with sales of over$1billion what measurements were used to determine their pay. The measurements varied widely,ranging from sales to earnings per share.But the researcher's big discovery was that bosses attend to measures that affect their own incomes and ignore or play down other factors that affect a company's overall success.In short,bosses are quick to turn every imaginable system of corporate government to their____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页advantage-which is probably why they are the people who are put in charge of things.Here is paradox for the management theorists:any boss who can not beat a system designed to keep him under control is probably not worth having not beat a system designed to keep him under control is probably not worth having.6.What is the purpose of the large companies in recruiting outsiders and putting them on the board of directors?A.To diversify the business of the corporation.B.To enhance the cooperation between the senior managers and the board directors.C.To protect the interests of the shareholders.D.To introduce effective reforms in business management.7.What does Professor James Westphal’s study suggest?A.With a boardroom full of outsiders,senior managers work more conscientiously.B.Outside board directors tend to be more independent.C.Boardroom reforms have failed to achieve the desired result.D.Cooperation between senior managers and board directors suffered from the reforms.8.The word“seduction”in the fourth paragraph probably means“____”A.efforts to conquerB.exertions to understandC.endeavors to increase profitsD.attempts to win over9.Which of the following statements is true?A.Corporate executives in general are worth the high pay they receive.B.The income of corporate executives is proportional to the growth of corporate profits.C.Corporate executives tend to take advantage of their position to enrich themselves.D.The performance of corporate executives affects their own interests more than those of the shareholders.10.How does the author feel about the efforts to control senior executives?A.approving.B.optimistic.C.positive.D.doubtfulPassage ThreeThere seems never to have been a civilization without toys,but when and how they developed is unknown.They probably came about just to five children something to do.In the ancient world,as is today,most boys played with some kinds of toys and most girls with another.In societies where social roles are rigidly determined,boys pattern their play after the activities of their fathers and girls after the tasks of their mothers.This is true because boys and girls are being prepared,even in play,to step into the roles and responsibilities of the adult world.What is remarkable about the history of toys is not so much how they changed over the centuries but how much they have remained the same.The changes have been mostly in terms of craftsmanship,mechanics,and technology.It is the universality of toys with regard to their development in all part of the world and their persistence to the present that is amazing.In____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页Egypt,the Americas,China,Japan and among the Arctic（北极的）peoples,generally the same kinds of toys appeared.Variations depended on local customs and ways of life because toys imitate their surroundings.Nearly every civilization had dolls,little weapons,toy soldiers,tiny animals and vehicles.Because toys can be generally regarded as a kind of art form,they have not been subject to technological leaps that characterize inventions for adult use.The progress from the wheel to the oxcart to the automobile is a direct line of ascent（进步）.The progress from a rattle（拨浪鼓）used by a baby in3000BC to one used by an infant today,however,is not characterized by inventiveness.Each rattle is the product of the artistic tastes of the times and subject to the limitations of available materials.11.The reason why the toys most boys play with are different from those that girls play with is that_______.A.they like challenging activitiesB.their social roles are rigidly determinedC.most boys would like to follow their fathers’professionsD.boys like to play with their fathers while girls with their mothers12.One aspect of“the universality of toys”lies in the fact that_______.A.the basic characteristics of toys are the same the world overB.technological advances have greatly improved the durability of toysC.the improvement of craftsmanship in making toys depends on the efforts of universitiesD.the exploration of the universe has led to the creation of new kinds of toys13.Which of the following is the author's view on the historical development of toys?A.Toys are playing an increasingly important role in shaping a child’s character.B.The craftsmanship in toy-making has remained essentially unchanged.C.Toys have remained basically the same all through the centuries.D.The toy industry has witnessed great leaps in technology in recent years.14.Regarded as a kind of art form,toys_______.A.reflect the pace of social progressB.follow a direct line of ascentC.also appeal greatly to adultsD.are not characterized by technological progress15.The author used the example of a rattle to show that_______.A.even a simple toy can mirror the artistic tastes of the timeB.in toy-making there is a continuity in the use of materialsC.even the simplest toys can reflect the progress of technologyD.it often takes a long time to introduce new technology into toy-makingⅣQuestions（10’×2）1.The benefits of exhibition____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页2.How to decorate a booth successfully?____________________________________________________________________________ 2011级商务英语专业《会展英语》试题A卷第页共6页。