《商务英语阅读》复习题

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商务英语阅读期末复习提要

《商务英语阅读》期末复习提要本课程的考核采取两种形式：形成性考核和课程终结考试。

课程总成绩为百分制，形成性考核占40%，课程终结考试占60%。

形式为闭卷，笔答。

由省电大统一命题。

本次考试的题型、分值比例如下：Ⅰ. Multiple choice (20 points, 2 points for each)1. Accounting firms frequently __B__ their audit clients.A. buy management skills fromB. sell consulting services toC. provide audit assignment for2. People can buy stocks from ____B__.A. a secured marketB. securities marketsC. financial markets3. Real property is land and anything permanently attached to it. “It” here means ___C___.A. the propertyB. the owner of the landC. land4. We have a ____A____ to shared prosperity.A. commitmentB. commissionC. competition5. Businesses established in foreign countries should contribute to the social_ C__ of thosecountries.A. advancesB. advantageC. advancementⅡ. Match (10 points, 1 point for each)Section AChoose the correct word or words from the box to complete the passage:Choose the correct word or words from the box to complete the passagerejuvenating lead improvespending up persist in subordinated toIn leading the cause of socialism, the Communist Party of China must persist in taking economic development as the central task, making all other work subordinated to and serve this central task. We must lose no time in spending up economic development, implement the strategy of rejuvenating the country through science and education and that of sustainable development, give full play to the role of science and technology as the primary productive force. We must take advantage of the advancement of science and technology to improve the quality of workers and work hard to push forward the economy with good results, high quality and high speed.Section BChoose the correct word or words from the box to complete the following sentences: Internet technologies studymargin discount profit6. Marketing is about meeting consumer needs at a __profit_____.7. Economics is the study of how wealth is created and distributed.8. E-business is about transforming business processes and integrating them with Internet technologies9. Selling something at a reduced price is called giving a discount.10. The difference between costs and selling prices is the _ margin ________.Ⅲ. Reading comprehension (45 points, 3 points)Manners and CustomsChanges occurring in manners and customs must be carefully monitored, especially in cases that seem to indicate a narrowing of cultural differences among peoples. Phenomena such as McDonal d’s and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all the same, as can be seen in Saudi Arabia, for example.Understanding manners and customs is especially important in negotiations, because interpretations based on one’s own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation. To negotiate effectively abroad, all types of communication should be read correctly. Americans often interpret inaction and silence as negative signs. As a result, Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issue or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators.（t ）1. Different manners and customs should be paid attention to when doing international business.（f ）2. The success of McDonald’s and Coke means the world has been westernized.（t ）3. Americans consider doing nothing and keeping silent as the sign of disagreement.（f ）4. Japanese executives tend to expect that their silence can get Americans to lower process or sweeten a deal. “Sweeten a deal” always means to pay more money for the deal.（f ）5. Arab businessmen tend to concentrate on business during the process of negotiation.Ⅳ. Translate the following words into English (10 points, 1 point for each)1. 业绩评估performance evaluation2. 营销策略marketing strategy3. 明示担保express warranty4. 贸易差额balance of trade5. 组织文化organizational cultureV. Translate the following passage into Chinese (15 points)China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other marketsphase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.。

商务英语阅读期末考试复习资料

《商务英语阅读》期末考试复习资料一、词汇翻译题（课内词汇+课外高频商务词汇）1.entrepreneur 企业家2.specification 规格详述3.human resources 人力资源4.institution 机构5.orientation 方向，导向，新员工入职培训6.decline 消减，衰亡7.bonus 奖金unch 推出，投放市场munity 社区，共同体10.necessities （生活）必需品11.stock 股票12.liquidity 流动性，变现性13.risk 风险14.potential 潜在的15.act of God 不可抗力y off 使……下岗17.listed company 上市公司18.log on 登入、连接（上网）19.absolute interest 绝对产权20.keyboard skills 打字技能21.human resources 人力资源22.account for 解释某事物的原因，占……比例23.executive 高级管理人员，执行总裁24.logo 企业或公司等专用的标记、标识25.administration 管理26.budget 预算27.feasible 可行的28.industry 产业，行业29.ingredient 成分，要素30.securities 证券mission 佣金32.dividend 股息，红利33.mature 到期，成熟34.accounts receivable 应收账款35.job description 岗位描述36.letter of intent 意向书37.living wage 基本生活工资38.bar code 条形码39.acid test 决定性的考验40.executive 高管，主管41.administrative expenses 行政管理费用42.jet lag 飞机时差反应43.customized 用户化的，按客户要求定制的44.keep-fit market 保健市场45.lecture theatre 梯形教室，梯形报告厅46.local adaptation 本土化47.balance sheet 资产负债表48.benefits package 福利套餐,整体福利49.bill of lading 提单、提货单50.access fee 使用费二、单项选择题（课内）1.Factors of production refer to _______.A.natural resources and capitalbor and entrepreneursC.both A and B2.The structure of a large manufacturing company and that of a small service firmshould be __________.A. the sameB. differentC. similar3. Organization charts show employees where they ______.A. start their workB. report to the bossC. fit into the company’s operation4. The basic management skills are ________.A.technical skills, human relations skills and conceptual skillsB.performing skills, marketing skills and planning skillsanizing skills, controlling skills and leading skills5. ________ programs include wages and salaries, incentives, and benefit forworkers.A. CompensationB. MarketingC. Orientation6. The firm’s ________ covers all the products it offers for sale.A. product lineB. product lifeC. product mix7. A nation’s ______ is the difference between the flow of money into and outof the nation.A.balance of tradeB.balance of paymentsC.payment of balance8. China is in the _______ regional economy.A. North AmericaB. EuropeC. Asia/Pacific9. A corporation can also obtain equity financing by selling securities directlyto current stockholders. “Equity” here means ______.A. reasonable qualityB. ordinary stocks and sharesC. principles of equality10.Most short-term financing is unsecured. “unsecured” here means _______.A.no interest chargeB.no collateral is requiredC.no bank loans11.The funds needed to operate an enterprise are referred to as _______.A.capitalB.resourcesbor12. Organization charts show employees where they ______.A. start their workB. report to the bossC. fit into the company’s operation13. The basic management skills are ________.A.technical skills, human relations skills and conceptual skillsB.performing skills, marketing skills and planning skillsanizing skills, controlling skills and leading skills14. ________ programs include wages and salaries, incentives, and benefit forworkers.A. CompensationB. MarketingC. Orientation15. The firm’s ________ covers all the products it offers for sale.A. product lineB. product lifeC. product mix16. _______ may be established based on costs, demands, the competitions’prices,or some combination of these.A. ProductsB. BrandsC. Prices17. A nation’s ______ is the difference between the flow of money into and outof the nation.A.balance of tradeB.balance of paymentsC.payment of balance18. China is in the _______ regional economy.A. North AmericaB. EuropeC. Asia/Pacific19.People can buy stocks from _____.A.securities marketsB. a secure marketC.financial markets20. High-risk investment techniques can provide greater returns, but they entailgreater risk of loss. “Entail” here means _________.A. retailB. investC. involve（答案自己在书上找）三、阅读理解题（课外）Passage 1Global Recession Hits the Developing WorldBoth the World Bank and the International Monetary Fund expect the world economy to shrink this year for the first time since World War Two. As recently as January, the I.M.F. had predicted growth of one-half percent. But this week its chief, Dominique Strauss-Kahn, said the world has entered what he called “a great recession”.A new World Bank report says the recession may hurt the developing world the most. Those countries depend on trade for economic growth. But world trade is expected to fall at the fastest rate in eighty years.East Asia has been hardest hit. In February, exports from China fell twenty-six percent from a year ago.Rich nations are expected to borrow heavily in world credit markets to finance spending at home. But investors are demanding very high returns if they are willing to lend to the developing world at all. Jeff Chelsky, a World Bank senior economist, says investors are avoiding higher risk debt in a flight to quality.The bank estimates that up to three trillion dollars of public and private loans in developing countries must be repaid this year. Some nations have enough foreign currency reserves, but others will struggle to find new financing to pay their existing debts.The World Bank estimates that developing nations will need between two hundred seventy and seven hundred billion dollars in financing. The amount depends on the depth of the recession.The I.M.F. is seeking to expand its lending ability. And World Bank President Robert Zoellick has called on rich nations to put some of their economic recovery spending into a crisis fund to help poor countries.Bank economist Jeff Chelsky says the poorest countries are in the greatest danger. They cannot borrow in credit markets and they depend on exports of commodities like crops or minerals. But falling commodity prices mean they now depend more than ever on foreign aid.Finance ministers and central bankers from major industrial and developing countries meet this weekend outside London to discuss the financial crisis. President Obama wants all countries in the Group of Twenty to coordinate their separate efforts to strengthen their economies.There was some good news this week, including better-than-expected reports on spending by Americans in January and February. And financial stocks rose after Citigroup reported a profit for those two months.And that's the VOA Special English Economics Report, written by Mario Ritter. I'm Steve Ember.1. According to the passage, the world economy will _______ for the first timethis year since the World War Two.A. developB. growC. expandD. become smaller2. _______may be hurt the most by the recession.A. the developing worldB. the developed countriesC. the rich countriesD. Asian countries3. Who are easier to borrow money in the world credit market?A. Rich nationsB. Poor countriesC. the World BankD. the International Monetary Fund4. What does the underlined “flight”mean in the fourth paragraph?A. travelB. flyingC. escapeD. movement through the air5.___________ has called on rich nations to help poor countries.A. President ObamaB. President Robert ZoellickC. Jeff ChelskyD. the International Monetary FundPassage 2A Rough Road for ToyotaToyota became the world's largest automaker in two thousand eight. But after years of building loyalty, the Japanese company may have put its quality brand name at risk, at least temporarily.Toyota is recalling millions of cars and trucks around the world because of cases where vehicles have sped up unexpectedly. Last August, a driver in California was unable to stop. The crash killed him and three of his family members.Toyota says the problem is rare and caused by accelerator pedals becoming stuck open. On January twenty-sixth, the company suspended sales of eight of its top-selling vehicles in the United States, its largest market. Toyota dealers have been receiving parts to make repairs.General Motors and Ford both reported increased sales in January. But Toyota sales in the United States have fallen, and so has its stock price. Toyota says it expects costs and lost sales from its recent safety recalls to total two billion dollars by the end of March.Louis Lataif spent twenty-seven years in the car industry at Ford. Now he is dean of the School of Management at Boston University.LOUIS LATAIF: “It’s Toyota’s biggest such recall. It’s voluntary incidentally, it’s not mandated. So, in that respect, they are doing something fairly bold, namely, taking the hit of shutting production and correcting the vehicles that are in inventory on which they have stopped sales.”A recall late last year involved floor mats that Toyota said could cause the accelerator to get stuck. One of the vehicles in the floor mat recall was the Prius, the world’s top selling hybrid.Now American officials are investigating the brake system on the twenty ten Prius. The Transportation Department says it has received more than one hundred twenty reports, including reports of four crashes.Toyota says it found a software problem that could briefly affect the “feel” of the anti-lock brakes on rough or slippery roads. It says it fixed the brake problem last month.But a growing number of legal cases claim Toyota knew for a long time about the sudden acceleration issue with other vehicles. The problem reportedly has led to more than eight hundred crashes and nineteen deaths in the past ten years. Congress is preparing for hearings.Greg Bonner is a marketing professor at Villanova University. He says to regain trust, Toyota will have to make public everything it knows about the problems and show it accepts responsibility.The recall has also intensified questions about all the computer control systems used in modern cars.6. Toyota may have put its quality brand name at risk because__________.A. vehicles have sped up unexpectedlyB. last August, a driver in California was unable to stop.C. Toyota is recalling millions of cars and trucks around the worldD. All of the above.7. Which of the following ways is not one Toyota solves its problem about accelerator pedals?A. Toyota stopped sales of eight of its top-selling vehicles in the UnitedStatesB. Toyota is recalling millions of cars and trucks around the worldC. Toyota increased salesD. Toyota dealers have been receiving parts to make repairs.8. Whose sales decreased in January?A. General MotorsB. FordC. General Motors and FordD. Toyota9. From what Louis Lataif said about Toyota, we can infer that _________.A. Toyota didn’t solve its problem positively.B. Louis Lataif didn’t think that Toyota solved its problem properly.C. Louis Lataif thought highly of Toyota’s way of solving its problem.D. Toyota couldn’t solve its problem.10. The underlined word in the last paragraph “intensify” means ________.A. increase in degreeB. decrease in degreeC. make the questions more tenseD. become more intensePassage 3Stock Sectors - How to Classify StocksOne of the ways investors classify stocks is by type of business. The idea is to put companies in similar industries together for comparison purposes. Most analysts and financial media call these groupings “sectors” and you will often read or hear about how certain sector stocks are doing.One of the most common classification breaks the market into 11 different sectors. Investors consider two of these sectors “defensive” and the remaining nine “cyclical.” Let’s look at these two categories and see what they mean for the individual investor.DefensiveDefensive stocks include utilities and consumer staples. These companies usually don’t suffer as much in a market downturn because people don’t stop using energy or eating. They provide a balance to portfolios and offer protection in a falling market.However, for all their safety, defensive stocks usually fail to climb with a rising market for the opposite reasons they provide protection in a falling market: people don’t use significantly more energy or eat more food.Defensive stocks do exactly what their name implies, assuming they are well run companies. They give you a cushion for a soft landing in a falling market.Cyclical stocksCyclical stocks, on the other hand, cover everything else and tend to react to a variety of market conditions that can send them up or down, however when one sector is going up another may be going down.Here is a list of the nine sectors considered cyclical:∙Basic Materials∙Capital Goods∙Communications∙Consumer Cyclical∙Energy∙Financial∙Health Care∙Technology∙TransportationMost of these sectors are self-explanatory. They all involve businesses you can readily identify. Investors call them cyclical because they tend to move up and down in relation to businesses cycles or other influences.Basic materials, for example, include those items used in making other goods – lumber, for instance. When the housing market is active, the stock of lumber companies will tend to rise. However, high interest rates might put a damper on home building and reduce the demand for lumber.How to UseStocks sectors are helpful sorting and comparison tools. Don’t get hung up on using just one organization’s set of sectors, though. uses slightly different sectors in its tools, which let you compare stocks within a sector.This is extremely helpful, since one of the ways to use sector information is to compare how your stock or a stock you may want to buy, is doing relative to other companies in the same sector.If all the other stocks are up 11% and your stock is down 8%, you need to find out why. Likewise, if the numbers are reversed, you need to know why your stock is doing so much better than others in the same sector –maybe its business model has changed and it shouldn’t be in that sector any longer.ConclusionYou never want to be making investment decisions in a vacuum. Using sector information, you can see how a stock is doing relative to its peers and that will help you understand whether you have a potential winner or loser.11. According to this passage, an investor should buy _____________in a falling market.A. cyclical stocksB. defensive stocksC. technology stocksD. transportation stocks12. According to this passage, an investor should buy _____________in a rising market.A. cyclical stocksB. defensive stocksC. stocks of utilitiesD. stocks of consumer staples13. ______________sectors belong to cyclical stocks.A. 11B.2C.9D.314. Utilities and consumer staples belong to _______________.A. cyclical stocksB. defensive stocksC. technology stocksD. transportation stocks15. ___________tend to move up and down in relation to businesses cycles or other influences.A. cyclical stocksB. defensive stocksC. stocks of utilitiesD. stocks of consumer staplesPassage 1America's biggest carmaker accepted fifty billion dollars in federal aid from the Obama and Bush administrations. People joked that GM meant "Government Motors." Now, General Motors could be on the road to recovery.The company recorded over two and a half billion dollars in profit in the first half of the year. The government still owns sixty-one percent of GM as a result of the bailout. Canada is also a shareholder. But now GM plans to sell stock to the public again.GM spent just forty days in bankruptcy. It sought protection from its creditors in June of last year. GM restructured. It discontinued some vehicles and closed dealerships and factories.In April, GM repaid almost seven billion dollars in government loans. Many of its creditors are waiting to see how much they get.GM plans an IPO, an initial public offering of stock, later this year. The company could raise as much as fifteen billion dollars.Chief executive Edward Whitacre is leaving September first. He wants the government to sell all of its shares in the company during the IPO. Many experts believe the Treasury will act slowly over time after the public offering is completed.If the stock price rises, the government could profit from the rescue. But the IPO is risky for the company. The offering will test the willingness of investors to take an equity share in the “new GM”.Buying equity is not like buying bonds. Bonds represent a loan. Equity represents ownership. Investors willing to buy equity shares in a company expect one thing -- growth.GM believes it can make that happen, in part with a new electric-and-gas hybrid.COMMERCIA L: “Chevy Volt, a car that can go up to forty miles before it uses any gas at all. That's an American revolution.”The Volt is expected to start arriving in showrooms later this year.GM is also looking overseas. The world's fastest growing car markets are in developing nations. GM is now selling more cars in China than in the United States. GM still leads the American market, though Toyota is now the biggest car company in the world.There are signs that America's big three may have put the worst of their recent troubles behind them.Chrysler also went through bankruptcy and says its sales are up. Italy's Fiat holds a twenty percent share.Ford Motor Company avoided bankruptcy and refused government help. Ford reported close to five billion dollars in profit for the first six months of the year.1. America’s biggest carmaker is _________________.A. ToyotaB. ChryslerC. GMD. Ford Motor Company2. GM stands for __________.A. Government MotorsB. General MotorsC. Both A and BD. Neither A Nor B3. People joked that GM meant “Government Motors” because _____________.A. The government still owns sixty-one percent of GM as a result of the bailout.B. They accepted fifty billion dollars in federal aid from the Obama and Bushadministrations.C. Both A and BD. Neither A Nor B4. Now, General Motors could be on the road to recovery. It plans ___________.A. to restructure.B. an IPO, an initial public offering of stock, later this yearC. to seek protection from its creditors.D. to discontinue some vehicles and closed dealerships and factories.5. According to the passage, what is not true about Chevy Volt?A. GM believes it will bring profit growth.B. It is a new electric-and-gas hybrid.C. It is a car that can go up to forty miles before it uses any gas at all.D. It has been produced.Passage 2The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recen t paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-authorVijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (), or buyers and sellers can haggle independently in auctions ().The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our comp uters that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that has landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”For one thing, cyber consumers expect to be able to customize everything —from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers. Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.Questions:6. The passage was most likely to be quoted from______.A.an overview of a paperB.an introduction to a bookC. a book on digital revolutionD. a paper discussing digital revolution7. The paper mentioned in this paper was written by______.A.Jerry WindB.Vijay MahajanC.Jerry Wind and Vijay MahajanD.an anonymous8. From the third paragraph, we can infer that______.A.the customers are also reprogrammed by computersB.e-business companies need be more knowledgeable about cyber consumersC.cyber consumers are a group of strange peopleD.cyber consumers came from outer space9. Compared with traditional customers, the emerging cyber consumers______.A.are more difficult to satisfyB.have less knowledge about businessC.have more problems with pricesD.are less willing to buy products and services10. What is mainly discussed in the passage? ______A.digital revolutionB.digital marketingC.cyber consumersD.the impact of digital marketing on concepts like pricingPassage 3Greece, economically, is in the black. With very little to export other than such farm products as tobacco, cotton and fruit, the country earns enough from ‘invisible earnings’ to pay for its needed, growing imports. From the sending out of things the Greeks, earn only $285 million; from tourism, shipping and the remittances of Greeks abroad, the country takes in an additional #375 million and this washes out the almost $400 million by which imports exceed exports.It has a balanced budget. Although more than one drachma out of four goes for defense, the government ended a recent year with a slight surplus -- $66 million. Greece has a decent reserve of almost a third of a billion dollars in gold and foreign exchange. It has a government not dependent on coalescing incompatible parties toobtain parliamentary majorities.In thus summarizing a few happy highlights, I don’t mean to minimize the vast extent of Greece’s problems. It is the poorest country by a wide margin in Free Europe, and poverty is widespread. At best an annual income of $60 to $70 is the lot of many a peasant, and substantial unemployment plagues the countryside, cities, and towns of Greece. There are few natural resources on which to build any substantial industrial base. Some years ago I wrote here:“Greek statesmanship will have to create an atmosphere in which home and foreign savings will willingly seek investment opportunities in the back ward economy of Greece. So far, most American and other foreign attempt have bogged down in the Greek government’s red tape and shrewdness about small points.”Great strides have been made. As far back as 1956, expanding tourism seemed a logical way to bring needed foreign currencies and additional jobs to Greece. At that time I talked with the Hilton Hotel people, who had been examining hotel possibilities, and to the Greek government division responsible for this area of the economy. They were hopelessly deadlocked in almost total differences of opinion and outlook.Today most of the incredibly varied, beautiful, historical sights of Greece have new, if in many cases modest, tourist facilities. Tourism itself has jumped from approximately $31 million to over $90 million. There is both a magnificent new Hilton Hotel in Athens and a completely modernized, greatly expanded Grande Bretagne, as well as other first-rate new hotels. And the advent of jets has made Athens as accessible as Paris or Rome –without the sky-high prices of traffic-choked streets of either.Questions:11. The title below that best expresses the ideas of this passage is_________.A. Greek income and expendituresB. The improving economic situation in GreeceC. The value of tourismD. Military expenditures12. Many peasants earn less than _________.A. $60 a weekB. $2 a weekC. $1 a dayD. $10 a month13. The Greek Government spends __________.A. more than 25%of its budget on military termsB. More than its collectsC. A third of a billion dollars in goldD. Less than 25% of its budget on military terms14. According to the passage, Greece has _________.A. a dictatorshipB. a monarchyC. a single majority partyD. too much red tape15. Greece imports annually goods and materials __________.A. totaling almost $700 millionB. that balance exportsC. that are paid by touristsD. costing $66 million四、篇章翻译题（课外）Passage A纳斯达克开设北京代表处随着各方吸引迅速增长的中国公司赴海外上市的争夺战愈演愈烈，纳斯达克(Nasdaq)昨日成为最新一个在北京开设代表处的全球证交所。

商务英语阅读试题

商务英语阅读试题Part I Multiple choice ( 20 points)Complete the sentences by choosing from the words below each sentence1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .a.which creates a companyb.t hat characterize a companyc.whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreementsand mergers between .a.car companiesb.joints venturesc.capacity level6. Ford intended to Volvos and hoped to use Volvo’s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company’s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10.E-business is about transforming business process and _______ themwith Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.a.buy management skills fromb.sell consulting services toc.provide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. ‘That’ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experience19.H ardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match ( 20 points)Section AChoose the correct word or words from the box to complete the passage:Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.Section BChoose the correct word or words from the box to complete the following sentences26. China is now at the stage of development of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and for workers.Part III Reading comprehension ( 40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, itwas useful in itself. T ools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .a.they were valuableb.they were used as money in ancient timesc.people liked them33. Paper money was invented .a.to take the place of other types of moneyb.to be replaced by other types of moneyc.in the nineteenth century34. At first people did not have trust in paper money because .a.it was not worth muchb.the paper was not of good qualityc.it looked like an ordinary piece of paper35. People came to accept paper money when .a.the government began to issue itb.the bank began to issue itc.they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, theymay go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under”(Par. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author’s opinion, the way that can save private schools lies in .a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are commonamong native English-speaking university students and how those speeds can be improved. Tests in Minnesota, for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help youa. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph ?a. Those beyond one’s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the University of Minnesota reads ata. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in th United Stated have continued to sweep the globe. According to the list of 1998’s most successful movies put together by Variety magazine, . films took the top 39 places; Britain’s The Full Montycame in at number 40. As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French filsm were 27 percent in France and 10 percent for German films in Germany. The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: SONY’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake”means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation ( 20 points)Translate the following passages into ChinesePassage 1China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate theWTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。

商务英语复习题及答案

商务英语复习题及答案一、选择题1. What does "B2B" stand for in the context of business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Industry答案：A2. Which of the following is NOT a common payment term in international trade?A. FOB (Free On Board)B. CIF (Cost, Insurance and Freight)C. DDP (Delivered Duty Paid)D. COD (Cash on Delivery)答案：D3. In a business negotiation, what does "NR" mean?A. Not ReceivedB. Not ReadyC. Not RespondedD. Non-Renewable答案：C二、填空题4. When addressing a formal business letter, it is appropriate to use the title "_______" before the person's name.答案：Dear Sir/Madam5. The abbreviation "ETA" in logistics stands for "_______". 答案：Estimated Time of Arrival6. In a business proposal, the section that outlines the benefits of the proposed solution is called "_______".答案：Benefits三、阅读理解Read the following passage and answer the questions:In today's globalized economy, companies are increasingly looking for ways to expand their markets and reach new customers. One effective strategy is to engage in cross-border e-commerce, which allows businesses to sell their products and services online to customers in different countries. This approach not only opens up new revenue streams but also helps to build brand awareness on a global scale.7. What is the main advantage of cross-border e-commerce mentioned in the passage?答案：It allows businesses to sell their products and services online to customers in different countries.8. What is another benefit of engaging in cross-border e-commerce?答案：It helps to build brand awareness on a global scale.四、翻译题9. 将下列句子从英文翻译成中文："The company is seeking to diversify its product line to appeal to a broader customer base."答案：该公司正寻求多样化其产品线，以吸引更广泛的客户群。

college商务英语阅读试题及答案

college商务英语阅读试题及答案College商务英语阅读试题及答案一、阅读理解（共20分，每题4分）阅读下列商务英语文章，然后回答后面的问题。

文章文章正文：In recent years, globalization has become a significantfactor in the growth of businesses worldwide. It refers to the process of international integration arising from the interchange of goods, services, and capital. Companies are increasingly looking to expand their operations beyond their national borders to tap into new markets and resources.One of the main advantages of globalization is the access to new markets. Businesses can sell their products and services to a larger customer base, which can lead to increased revenue and profits. Additionally, globalization allows companies to source raw materials and labor from various countries, which can reduce production costs.However, globalization also presents challenges. Companies must navigate complex international regulations and cultural differences, which can be difficult and costly. Moreover, the competition in the global market is fierce, and businesses need to be innovative to stay ahead.问题1：What does globalization mean in the context of business?A. The process of international integration through the exchange of goods, services, and capital.B. The process of international regulation.C. The process of reducing production costs.D. The process of fierce competition in the global market.答案1：A问题2：What are the benefits of globalization for businesses according to the passage?A. Access to new markets and reduced production costs.B. Navigating international regulations and cultural differences.C. Facing fierce competition in the global market.D. Staying ahead through innovation.答案2：A问题3：What challenges does globalization pose to businesses?A. Accessing new markets.B. Reducing production costs.C. Navigating complex international regulations and cultural differences.D. Selling products and services to a larger customer base.答案3：C问题4：What is the main focus of businesses in the globalmarket as mentioned in the passage?A. Access to new markets.B. Reducing production costs.C. Innovation.D. Both A and B.答案4：C二、完形填空（共10分，每题2分）阅读下面的商务英语短文，从短文后各题所给的选项中，选出可以填入空白处的最佳选项。

商务英语考试阅读考前练习题

XX年商务英语考试阅读考前练习题阅读是商务英语考试常考题型之一，下面是的商务英语考试阅读题练习，希望能帮到大家!Questions9– 14Read the text taken from an article about the development of international managersChoose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Search for the “ worldly –wise” pany executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Manyfirms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other panies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that ashorftage of internationally skilled people may be animportant constraint on firms’ international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to cope with a lifestyle that involves working in Madrid one day, London the next andBerlin the day after. (10) Rather, he believes that thesecret of being a good international manger is being fortable with managing diversity.Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they bee global operators.(11) a car that you buy in the UK, for example, is going tobe the same car that sells in Germany, Finland and Portugal,so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way todevelop international skills and perspectives is throughdirect international experience. (12) Such experiences openpeople’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effective strategies for developing a pany’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effectiveinternational managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, panies will continue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the pany, employees are faced with having to think internationallyB This can be through involvement in international task forces or through living and working abroad.C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group?D these problems mean that developing managers who think and operate globally is absolutely vital for panies operating in foreign markets.E Language training , overseas visits and in-house management courses are all expensive to implement.F Jet-setting between international operations merely creates a business equivalent of the over-packaged touristG Companies are now emphasizing the human skills involved in managing other peopleH These trends are pushing panies’ existing management resources to the limit答案：9-10 D F11-14 A B C EQuestions 15 - 20Read the following extract from a book on management and the questions on the opposite page .For each question 15– 20,mark one letter (A, B, C or D ) on your Answer Sheet for the answer you chooseIn the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to municate information which often leads to feelings of insecurity has bee a key activity. From being regarded as relatively unimportant in many panies , management employee munication has bee a central corporate need.Concordia International provides a good example of a pany that has adjusted well to the changing needs for munication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers andpetitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering pany, Concordia is now remaking itself as a service pany. The role of employee munication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the pany they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the pany they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situati on: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-termperspective, with strong loyalty to their local term , rather than the pany as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the pany for what they see as changing the terms of their employment.` The employee munication process needs to be capable of aurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to munication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for munication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in pany munication is to employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and mit yourself to providing greater detail when it bees available another rule of pany munication is that there must be a fitbetween what the pany is ing its employees and what it is ing its shareholders.15: in the last eight years, Concordia hasA made over 80.000 employees reduncdantB pleted a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 from Concordia’s point of view, the role of munication is toA win employee support before going ahead with the changesB change the pany’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes模板,内容仅供参考。

商务英语阅读试题Part 3

Part III Reading comprehensionPassage 1Richard Brasher, commercial director of Tesco‟s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group‟s chief executive, Terry Leahy.Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets.Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues.Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots‟ core business.Questions 31-35 are based on passage 131. Boots, according to the passage, is _______.A. a personB. a supermarketC. a hotelD. a factory32. Richard Brasher is to ________.A. become chief executiveB. be on a shortlistC. be a high-flierD. work within Tesco33. Brasher is _______.A. scolded badly by Terry LeahyB. highly assessed by Tesco‟s chief executiveC. valued greatly by TescoD. understood by Tesco34. Sainsbury is a ________.A. person who worked with BootsB. business that wants to work with BootsC. supermarket that has developed its own program all the timeD. supermarket that stopped cooperation with Boots35. It seems that ________.A. a lot of people left BootsB. Boots is thriving quicklyC. Boots has decided to reformD. Some senior staff have left or will leave BootsPassage 2Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange. There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.Questions 36-40 are based on passage 236. Almost all companies involved in new production and development must .A. rely on their own financial resourcesB. persuade the banks to provide long-term financeC. depend on the population as a whole for financeD. borrow large sums of money from friends and people they know37. The money which enables these companies to go ahead with their projects is .A. repaid to its original owners as soon as possibleB. raised by the selling of shares in the companiesC. exchanged for part ownership in the Stock ExchangeD. invested in different companies on the Stock Exchange38. When the savers want their money back they .A. ask another company to obtain their money for themB. look for other people to borrow money fromC. put their shares in the company back on the marketD. transfer their money to a more successful company39. All the essential services on which we depend are .A. run by the Government or our local authoritiesB. financed wholly by the rates and taxesC. in constant need of financial supportD. unable to provide for the needs of the population40. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .A. to borrow as much as they wishB. to make certain everybody saves moneyC. to raise money to finance new developmentsD. to make certain everybody lends money to themPassage 3They are among the 250,000 people under the age of 25 who are out of work in the Netherlands, a group that accounts for 40 percent of the nation‟s unemployed. A storm of anger boils up at the government sponsored youth center, even among those who are continuing their studies.“We study for jobs that don‟t exist,” Nicollete Steggerda, 23, said.After three decades of prosperity, unemployment among 10 member nations of the European community has exceeded 11 percent, affecting a total of 12.3 million people, and the number is climbing.The bitter disappointment long expressed by British youths is spreading across the continent. The title of a rock song “No Future” can now be seen written on the brick walls of closed factories in Belgium and France.Recent surveys have found that the increasing argument in the last few years over the deployment in Europe of North Atlantic Treaty Organization missiles and the possibility of nuclear war has clouded European youths‟ confidence in the fu ture.One form of protest tends to put the responsibility for a country‟s economic troubles on the large numbers of “guest workers” from Third World nations, people welcomed in Western Europe in the years of prosperity.Young Europeans, brought up in an extended period of economic success and general stability, seem to resemble Americans more than they do their own parents. Material enjoyment has given them a sense of expectation, event the right to a standard of living that they see around them.“And so we pass the days at the discos, or meet people at the cafe, and sit and stare.” said Isabella Gaulat. “There is usually not much conversation. You look for happiness. Sometimes you even find it.”Questions 41-45 are based on passage 341. What Nicollete Stegerda said in paragraph 2 means that _______.A. school education is not sufficientB. what the students learn more than necessaryC. the students cannot get work after graduationD. the students‟ aim in study is not clear42. Which of the following is definitely true, according to the passage?A. The young people are studying too hard.B. The courses in the youth center are too difficult.C. The government financed the establishment of job-oriented schoolD. The tests given to the youngsters are too difficult43. Which of the following statements is not true?A. The rock song “No Future” expresses the European youths‟ disappointmentB. European youths did not expect such a widespread unemploymentC. European youths worry that a new world war might break out in the future.D. Almost half of the guest workers in Western Europe are unemployed now.44. British youths ______.A. are trying to find work on the continentB. are sympathetic with the unemployed on the continentC. show their concern for unemployment in France and BelgiumD. have been the first to show their disappointment over joblessness45. It seems that young Europeans ________.A. look upon life as their elders doB. are more like American that their elders in their way of thinkingC. look more like Americans than their eldersD. expect more from Americans than from their eldersPassage 4There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who want to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agence over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way of administering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person‟s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.Questions 46-50 are based on passage 446. What is the main purpose of the passage?A. To outline contrasting types of economic system.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.47. In the second paragraph, the word …real‟ in …real goods‟ could best be replaced by which of the following?A. high qualityB. concreteC. utterD. authentic48. According to the passage, a barter economy can lead to_________.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders49. According to the passage, who has the greatest degree of control in an administered system?A. Individual householdsB. Small businessesC. Major corporationsD. The government50. Which of the following is NOT mentioned by the author as a criterion for determining a person‟s place in a traditional society?A. Family backgroundB. AgeC. Religious beliefsD. Custom。

商务英语考试阅读考前练习题(1)

XX年商务英语考试阅读考前练习题（1）Example: The job offers perks in addition to the basic salary. Answer: D 1. Experience in advertising would be helpful in this job. 2. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores. 3. Three years' experience would not be enough for this job. 4. For this job it would be usefulif you have studied how to carry out surveys into consumer attitudes. 5. In this job you would take charge of aproduct which has been on the market for many years. 6. To get this job it is not necessary to have work experience. 7. Such a high-ranking position does not e up very often. A Product ManagerThis pany has at present about 30% of the market and a turnover of more than ￡500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in aountancy would be helpful.BGroup Product ManagerThis is a rare opportunity to work at a senior levelfor a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take fullresponsibility for a turnover in excess of ￡80 million and a team of three managers. Applicants need to have a minimum of five years’ experience in product management. A market research qualification would be an advantage.CManagement TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the suessful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and munication skills.DMarketing ExecutiveThis important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years’ experience in design or magazine publishing. The suessful candidate will be given responsibility for a major,recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.xx年商务英语考试阅读考前练习题（1）。

商务英语阅读试卷

商务英语阅读试卷一、阅读理解Reading comprehension（每题2分，共20分）A、In many ways, today’s business environment has changed qualitatively since the late 1980s. The end of the Cold War radically altered the very nature of the world’s politics and economics. In just a few short years, globalization has started a variety of trends with profound consequences: the opening of markets, true global competition, widespread deregulation (解除政府对……的控制) of industry, and an abundance of accessible capital. We have experienced both the benefits and risks of a truly global economy, with both Wall Street and Main Street (平民百姓) feeling the pains of economic disorder half a world away.At the same time, we have fully entered the Information Age, Starting breakthroughs in information technology have irreversibly altered the ability to conduct business unconstrained by the traditional limitations of time or space. Today, it’s almost impossible to imagine a world without intranets, e-mail, and portable computers. With stunning speed, the Internet is profoundly changing the way we work, shop, do business, and communicate.As a consequence, we have truly entered the Post-Industrial economy. We are rapidly shifting from an economy based on manufacturing and commodities to one that places the greatest value on information, services, support, and distribution. That shift, in turn, place an unprecedented premium on “knowledge workers,” a new class of wealthy, educated, and mobile people who view themselves as free agents in a seller’s market.Beyond the realm of information technology, the accelerated pace of technological change in virtually every industry has created entirely new business, wiped out others, and produced a Pervasive( 广泛的) demand for continuous innovation. New product, process ,and distribution technologies provide powerful levers for creating competitive value. More companies are learning the importance of destructive technologies-----innovations that hold the potential to make a product line, or even an entire business segment, virtually outdated.Another major trend has been the fragmentation of consumer and business markets. There’s a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it. Now, new technology makes it easier, faster ,and cheaper to identify and serve targeted micro-markets in ways that were physically impossible or prohibitively expensive in the past. Moreover, the trend feeds on itself, a business’s ability to serve sub-markets fuels customers’ appetites for more and more specialized offerings.1. According to the first paragraph, the chances in the business environment in the past decades can be attributed to __________.A) technological advances B) worldwide economic disorderC) the fierce competition in industry D) the globalization of economy2. what idea does the author want to convey in the second paragraph ?A) The rapid development of information technology has taken businessmen by surpriseB) Information technology has removed the restrictions of time and space in business transactionsC) The Internet, intranets, e-mail, and portable computers have penetrated every corner of the world.D) The way we do business today has brought about startling breakthroughs in information technology.3. If a business wants to thrive in the Post-Industrial economy__________A) it has to invest more capital in the training of free agents to operate in a seller’s marketB) it should try its best to satisfy the increasing demands of mobile knowledgeable peopleC) it should not overlook the importance of information, services, support, and distributionD) it has to provide each of its employees with the latest information about the changing market4. In the author’s view, destructive technologies are innovations which _________A) can eliminate an entire business segment B) demand a radical change in providing servicesC) may destroy the potential of a company to make any profitD) call for continuous improvement in ways of doing business5. With the fragmentation of consumer and business markets ______________A) an increasing number of companies have disintegratedB) manufacturers must focus on one special product to remain competitive in the marketC) it is physically impossible and prohibitively expensive to do business in the old wayD) businesses have to meet individual customers’ speci fic needs in order to succeed .B、You’re in trouble if you have to buy your own brand-name prescription drugs. Over the past decade, prices leaped by more than double the inflation rate. Treatments for chronic conditions can easily top ＄2,000 a month-no wonder that one in four Americans can’s afford to fill their prescriptions. The solution? A hearty chorus of “O Canada.” North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.The Canadian option is fast becoming a political wake-up call,“If our neighbors can buy drugs at reasonable prices, why can’t we?” Even to whisper that thought provokes anger.“Un-American!”And-the propagandists’trump card (王牌)—“Wreck our brilliant health-care system.” Super-size drug prices, they claim, fund the research that sparks the next generation of wonder drugs. No sky-high drug price today, no cure for cancer tomorrow. So shut up an d pay mon sense tells you that’s a false alternative. The reward for finding. Say, a cancer cure is so huge that no one’s going to hang it up. Nevertheless, if Canada-level pricing came to the United States, the industry’s profit margins would drop a nd the pace of new-drug development would slow. Here lies the American dilemma. Who is all this splendid medicine for? Should our health-care system continue its drive toward the best of the best, even though rising numbers of patients can’t afford it? Or should we direct our wealth toward letting everyone in on today’s level of care? Measured by saved lives, the latter is almost certainly the better course.To defend their profits, the drug companies have warned Canadian wholesalers and pharmacies(药房) not to sell to Americans by mail, and are cutting back supplies to those who dare.Meanwhile, the administration is playing the fear card. Officials from the Food and Drug Administration will argue that Canadian drugs might be fake, mishandled, or even a potential threat to life.Do bad drugs fly around the Internet? Sure-and the more we look, the more we’ll find, But I haven’t heard of any raging epidemics among the hundreds of thousands of people buying cross-border.Most users of prescription drugs don’s worry about costs a lot. They’re sheltered by employee insurance, owing just a $20 co-pay. The financial blows rain, instead, on the uninsured, especially the chronically ill who need expensive drugs to live, This group will still include middle-income seniors on Medicare, who’ll have to dig deeply into their pockets before getting much from the new drug benefit that starts in 2006.6. What is said about the consequence of the rocketing drug prices in the U.S.?A) A quarter of Americans can’t afford their presc ription drugs.B) Many Americans can’t afford to see a doctor when they fall ill.C) Many Americans have to go to Canada to get medical treatment.D) The inflation rate has been more than doubled over the years.7. It can be inferred that America can follow the Canadian model and curb its soaring drug prices by _____.A) encouraging people to buy prescription drugs online B) extending medical insurance to all its citizensC) importing low-price prescription drugs from Canada D) exercising price control on brand-name drugs8. How do propagandists argue for the U.S. drug pricing policy?A) Low prices will affect the quality of medicines in America.B) High prices are essential to funding research on new drugs.C) Low prices will bring about the anger of drug manufacturers.D) High-price drugs are indispensable in curing chronic diseases.9. What should be the priority of America’s health-care system according to the author?A) To resolve the dilemma in the health-care system. B) To maintain America’s lead in the drug industry.C) To allow the vast majority to enjoy its benefits. D) To quicken the pace of new drug development.10. What are American drug companies doing to protect their high profits?A) Labeling drugs bought from Canada as being fakes. B) Threatening to cut back funding for new drug research.C) Reducing supplies to uncooperative Canadian pharmacies.D) Attributing the raging epidemics to the ineffectiveness of Canadian drugs.二、快速阅读Skimming and scanning（每题2分，共10分）One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon. Forbes magazine identified Nike’s president, Philip Kni ght, as the 53rd-richest man in the world in 2004. But Nike has not always been a large multimillion-dollar organization. In fact, Knight started the company by selling shoes from the back of his car at track meets.In the late 1950s Philip Knight was a middle-distance runner on the University of Oregon track team, coached by Bill Bowerman.One of the top track coaches in the U.S.,Bowerman was also known for experimenting with the design of running shoes in an attempt to make them lighter and more shock-absorbent. After attending Oregon, Knight moved on to do graduate work at Stanford University; his MBA thesis was on marketing athletic shoes. Once he received his degree, Knight traveled to Japan to contact the Onitsuka Tiger Company, a manufacturer of athl etic shoes. Knight convinced the company’s officials of the potential for its product in the U.S. In 1963 he received his first shipment of Tiger shoes, 200 pairs in total.In 1964, Knight and Bowerman contributed $500 each to from Blue Ribbon Sports, the predecessor of Nike. In the first few years, Knight distributed shoes out of his car at local track meets. The first employees hired by Knight were former college athletes. The company did not have the money to hire “experts”, and there was no established athletic footwear industry in North America from which to recruit those knowledgeable in the field. In its early years the organization operated in an unconventional manner that characterized its innovative and entrepreneurial approach to the industry. Communication was informal; people discussed ideas and issues in the hallways, on a run, or over a beer. There was little task differentiation. There were no job descriptions, rigid reporting systems, or detailed rules and regulations. The team spirit and shared values of the athletes on Bowerman’s teams carried over and provided the basis for the collegial style of management that characterized the early years of Nikes.1. While serving as a track coach, Bowerman tried to design running shoes that were .2. During his visit to Japan, Knight convinced the officials of the Onitsuka Tiger Company that its product would have .3. Blue Ribbon Sports was unable to hire experts due to the absence of in North America.4. In the early years of Nike, communication within the company was usually carried out .5. What qualities of Bowerman’s teams formed the basis of Nike’s early management style? .三、名词解释Define the following terms（每题3分，共30分）1.SME2.Job rotation3.Curriculum Vitae4.FedEx5.Pay-for-performance (PFP)6.Stock marketparative costs 8.CIF 9.Transferable L/C 10.Game Theory四、回答问题Answer the following questions（共10分）Do You Really Need An MBA?Thinking of getting an MBA? You're in good company. Across the U.S., business schools turn out more than 100,000 MBAs a year. But is the investment of time and money (tuition ranges from $20,000 for two years at a lesser known institution to $100,000 at a highly ranked one) worth it?One of the most high profile -- and perhaps surprising -- critics of MBA programs is Jeffrey Pfeffer, a professor of organizational behavior at Stanford's Graduate School of Business. Pfeffer and Stanford doctoral student Christina Fong conducted a controversial study, which concluded that with the exception of the most elite programs, there is little evidence having an MBA or earning high marks in business school correlate with career success.Other skeptics point to the many successful CEOs and entrepreneurs who never attended business school -- or even finished college, for that matter. Well-known college dropouts include: Michael Dell (Dell), Larry Ellison (Oracle), Sir Richard Branson (Virgin), Steve Jobs (Apple), and Microsoft's Bill Gates (OK, Harvard, but still a drop-out!). Still that doesn't prove that those who have MBAs aren't better off than they would be otherwise. True, people can succeed without an MBA, but many use it to go further than they otherwise could. Lynn Ronchetto, a graduate of Northwestern University's Kellogg School of Management, says going back for her masters degree in management was the best decisions she's ever made. Ronchetto worked for five years at a financial services firmbefore deciding to pursue her degree while working full-time. Since graduating, her options have expanded greatly. Today she is an administrator at New York Presbyterian Hospital."There's no question that the network you develop and the credential you come away with opens doors ... employers assume that someone who managed to get into an elite school - and pay the tuition - is talented and motivated," Ronchetto says. "But the biggest advantages are the skills you learn and your ability to add value to the organization you work for in a number of capacities." "The global corporate community clearly wants the skills MBAs have to offer," says David Wilson, CEO and president of the Graduate Management Admission Council (GMAC) in McClean, Virginia. "An MBA is recognized worldwide as a currency of intellectual capital, and its value will increase as the economy improves and businesses grow."According to GMAC's 2003 survey of business school graduates, 67 percent rate the overall value of their MBA as "excellent" or "outstanding," 22 percent rate it "good," 9 percent say it's "fair," while just 2 percent rate it "poor." In addition, the MBAs surveyed say they've found the most important benefits of the degree to be the opportunities to improve personally, gain a desired credential, and enhance their career options."While MBAs can no longer expect instant gratification in terms of salaries, perks and positions that are open to them, in the long-run, an MBA still offers a terrific rate of return," Wilson adds. There is no way to accurately measure what an MBA degree adds to a person's earning potential or the effects it has on his or her ability to advance into upper management. However, it is widely accepted that an MBA is a must-have for industries such as consulting and that in a competitive market it can give you a leg up."An MBA is great, but it's no substitute for real world experience," says Portland-based human resources expert Lori Kocon. "While it certainly won't hurt your chances for getting hired or for advancement, an MBA alone - even from Harvard - doesn't open doors the way it once did. "Whether an MBA would pay off for you depends on a lot of factors including the industry, company and job you are targeting, as well as how artfully you apply what you learn. It can definitely give you an edge, but you need to go into it with realistic expectations and realize that in the end, an MBA is worth what you make of it."1.What is Jeffrey Pfeffer’s opinion about MBA programs? Does he think having an MBA is close related to success?(3分)2.Can MBA substitute for work experience? Why? Find the answer first in the passage and then think it over on your own（4分）3.After reading the whole passage, what is your own attitude towards MBA? (3分)五、翻译Translate the following sentences into Chinese（每题5分，共30分）1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.2、Many underestimate the cost of local staff. Chinese graduates often have an inflated view of their own, complain some foreign managers. Multinationals are also competing for talent with China’s domestic companies, which need to improve the quality of their people as their markets open to foreign rivals.3、Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the Peanuts gang to promote its insurance policies. Another way advertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner.4、A fairly obvious cultural divide that has been much studied is the one between, on the one hand, the countries of North America and north-west Europe, where management is largely based on analysis, rationality, logic and systems, and, on the other, the Latin cultures of southern Europe and South America, where personal relations, intuition, emotion and sensitivity are of much greater importance.5、Game theory has been used by economists to study the interaction of oligopolies, on-management disputes; countries trade policies, international environmental agreements, reputations, and a host of other situations.6、Slowly but surely, consumers are leaving malls to shop on-line, often in their pajamas at 11 PM. And anyone who doubts the potential power of the e-commerce juggernaut hasn’t grasped the advantage for both consumers and businesses.。

商务英语阅读理解试题

商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。

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一、根据中文写单词
1.分销
2.企业家
3.中间商
4.利润
5.有形产品
6.实业家
7.负责任的 8.结构
9.矩阵管理 10.运营事业部
二、配对题
A
1. exhibition
2. fair
3. survey
4. directory
5．media 6. negotiation
7. address 8. advertisement
9. channel 10 integrity
a. 渠道
b. 目录单
c．展览会 d. 媒体
e．地址 f. 诚信；信誉
g．广告 h. 调查
i. 交易会 j. 洽谈
B
1.establish
2.gather
3.achicvc
4.avoid
5.follow
6.pay
7.set 8.leave
9.develop 10.wait for
a. goals
b. method
c. limits
d. information
e. strategies
f. an impression
g. a reply h. business relations
i. attention j. mistakes
三、用所给单词的适当形式填空
1. Face-to-face__________(communicate)is very good for people to establish business relations.
2. Sometimes we have to__________(communicate)with others by letters.
3. The company designs and__________(manufacture)many kinds of computing products.
4. To promote the sales ,the__________(manufacture)spends
a lot of money on advertisement.
5. The national __________(economy)is growing rapidly these years.
6. There is unbalanced __________(economy)development in different regions.
7. In different________(culture),people have different ideas about animals ,plants ,numbers ,etc.
8. London is the political ,economic and __________(culture)center of Great Britain.
9. As the_______ of the company ,Johnson is unwilling to rains the salary of the ___________.(employ)
四、选词填空
contact answering course customer intend communication necessary improve reason discuss I am sure that you all agree that improvements are ______ in the restaurant if we want to keep our good reputation. Our food is excellent and we provide very good value for money, but we feel we must _______in one area in particular:_______ service.
For this ______ we are going to send all staff on a week’s training_______ on customer care.
We also ______ to introduce a computer system to deal with billing
As there must be more_____ between management , kitchen and serving staff , there is going to be a daily briefing at 3 pm, where we can look at the menu for the day and _______ any problems .The first one will be held tomorrow .
Customer must be able to _______ us easily .We feel that an answering machine does not provide the right personal touch so we thinking of making one person responsible for _______ the telephone and taking table reservation.
答案
一中译英
1 distribution
2 entrepreneur
3 middleman
4 profit
5 tangible goods
6 industrialist 7responsible 8 structure 9 matrix management 10 operating division
二配对题
A
1---c 2 ---I 3----h 4---b 5---d 6---j 7---e 8---g 9---a 10---f
B
1---h 2---d 3—a 4---j 5---b 6---I 7---c 8---f 9---e 10—g
三选所给词的适当形式填空题
1 communication
2 communicate
3 manufactures
4 manufacturer
5 economic
6 economical
7 cultures 8.cultural 9 employer employee
四选词填空
1 necessary
2 improve
3 customer
4 reason
5course 6 intend 7 communication 8 discuss
9 contact 10 answering。