商务英语

1 List each staff member and corresponding salary for the employee in a spreadsheet to get an idea of the total current staffing cost on a weekly, monthly and yearly basis.2Develop your staff budget in the same spreadsheet. After totaling up the expe nses, establish a firm ceiling for expenditures on staff. Make adjustments to the budget expenses over time to ensure compliance with that staff spending maximum. As the business grows, you can increase the limit to hire more people as needed.3Evaluate need in the department regarding staff periodically. Ask current workers if they need assistance with their work and monitor the work process to decide if more staff is necessary.4Monitor the productivity of current staff to make further decisions regarding the budget, particularly staff cuts if required. Y ou can keep tabs on the performance of workers using software and regular performance reviews (meetings to discuss each worker's progress). For instance, companies can keep track of the efficiency of data entry professionals with software that times and evaluated entries over a period of time.5Make additions or deletions to the current staff and corresponding budget based on your findings periodically. For instance, if you find that an employee isn't meeting productivity goals nor helping the firm operate efficiently, you might decide to eliminate that position and update the staff budget accordingly.6Set a date to adjust the staff budget each year after taking into account all factors (such as productivity and revenues) from the previous year. As staffing managers Gennie Justus and Joyce Siegele of Northside Hospital in Atlanta explain, budgeting changes are based on trends, historical numbers of employees and internal changes. Effective feedback is specific, not general. (Say, "The report you turned in yesterday was well-written, understandable, and made your points about the budget very effectively." Don't say, "good report.")Effective feedback always focuses on a specific behavior, not on a person or their intentions. (When you held competing conversations during the meeting, when Mary had the floor, you distracted the people in attendance.)The best feedback is sincerely and honestly provided to help. Trust me, people will know if they are receiving it for any other reason.Successful feedback describes actions or behavior that the ind ividual can do something about.Whenever possible, feedback that is requested is more powerful. Ask permission to provide feedback. Say, "I'd like to give you some feedback about the presentation, is that okay with you?"Effective feedback involves the sharing of information and observations. It does not include advice unless you have permission or advice was requested.Effective feedback is well timed. Whether the feedback is positive or constructive provide the information as closely tied to the event as possible.Effective feedback involves what or how something was done, not why. Asking why is asking people about their motivation and that provokes defensiveness.Check to make sure the other person understood what you communicated by using a feedback loop, such as asking a question or observing changed behavior.Effective feedback is as consistent as possible. If the actions are great today, they're great tomorrow. If the policy violation merits discipline, it should always merit discipline.Tips:Feedback is communication to a person or a team of people regarding the effect their behavior is having on another person, the organization, the customer, or the team. Positive feedback involves telling someone about good performance. Make this feedback timely, specific, and frequent.Constructive feedback alerts an individual to an area in which his performance could improve. Constructive feedback is not criticism; it is descriptive and should always be directed to the action, not the person.The main purpose of constructive feedback is to help people understand where they stand in relation to expected and/or productive job behavior.Recognition for effective performance is a powerful motivator. Most people want to obtain more recognition, so recognition fosters more of the appreciated首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。

以下是我当时准备的一些常用材料。

I. Pricing Strategy1. the product itself: the cost of producing plus your expecting profit2. similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.3. target customer: Whether they are wealthy or not? Can they afford the price?Ex: How to ensure that price levels for new products are set appropriately?○1 The first problem is who your target customers are. Their income, occupation, preference.○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.II. Product PackageEx: The importance of packaging products appropriately○1 Traditionally, the purpose of packaging a product is to protect the product or tomake it convenient for carrying, as some products are liquid or sticky.○2 Today, the package add value to th e product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.○3 Y ou have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.III. DiversificationEx: The importance of product diversification to the success of a business.这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以说明product diversification的作用。