Promoting IBC Skills in Business Language Teaching
高三英语职业单选题50题
高三英语职业单选题50题1. A doctor needs to have excellent ____ skills to diagnose diseases accurately.A. communicationB. observationC. calculationD. writing答案：B。
解析：本题考查医生职业所需技能相关词汇。
医生需要有出色的观察（observation）技能来准确诊断疾病。
communication 沟通）技能对医生也重要，但相比之下，观察技能更直接与准确诊断疾病相关；calculation（ 计算）更多与工程师等职业相关；writing（ 写作）不是诊断疾病最关键的技能。
2. In a school, a teacher is often required to ____ different teaching methods to meet students' needs.A. adaptB. adjustC. adoptD. adept答案：C。
解析：本题考查与教师职业相关的词汇。
adopt有采用、采纳的意思，教师需要采用不同的教学方法来满足学生需求。
adapt是适应、改编；adjust是调整；adept是熟练的，是形容词，不符合此处语法要求。
3. An engineer must be good at ____ blueprints accurately.A. drawingB. paintingC. writingD. typing答案：A。
解析：本题考查工程师职业相关技能。
工程师必须擅长准确地绘制（drawing）蓝图。
painting更多指绘画艺术方面；writing 是书写文字；typing是打字，都不符合工程师绘制蓝图这一工作内容。
4. A nurse should have strong ____ skills to take good care of patients.A. care - takingB. patient - handlingC. emotional - intelligenceD. physical - strength答案：C。
商务英语需要掌握的技能
商务英语需要掌握的技能In today's globalized business environment, mastering the art of communication is paramount. Proficiency in English, the lingua franca of international trade, is essential for clear exchanges of ideas and negotiation.Understanding business jargon and industry-specific terminology is crucial for effective communication. It enables professionals to navigate complex discussions and convey technical information accurately.Cultural awareness plays a significant role in business English. Being able to adapt communication styles todifferent cultural contexts helps in building strong business relationships and avoiding misunderstandings.Negotiation skills are indispensable in the world of commerce. The ability to articulate one's position persuasively, while also being open to compromise, is key to reaching successful agreements.Professionalism in writing is also a must. Emails, reports, and presentations require a clear, concise, and formal language that reflects the seriousness of business dealings.Listening skills are often overlooked but are vital in business English. Being an active listener allows one to pickup on subtle cues and respond appropriately, fostering a collaborative atmosphere.Adapting to various forms of communication, such as video conferencing and social media, is increasingly important. The ability to maintain a professional presence across different platforms is a valuable skill in the digital age.Finally, continuous learning and staying updated with the latest business trends and language developments are necessary. The business world is dynamic, and so should be the language skills of its professionals.。
商务英语专业学徒培养2024年度实施计划
商务英语专业学徒培养2024年度实施计划Commercial English Major Apprenticeship Training Implementation Plan for 2024IntroductionIn response to the rapid global economic development, it is crucial to cultivate highly skilled professionals who possess both business acumen and English language proficiency. As such, the implementation plan for the Commercial English Major Apprenticeship Training in 2024 has been designed to meet the specific demands of the industry while providing students with comprehensive knowledge and practical experience.Academic Curriculum OverviewThe academic curriculum for the Commercial English Major Apprenticeship Training program in 2024 aims to equip students with a solid foundation in core subjects such as business management, international trade, marketing, economics, and finance. Through a combination oftheoretical learning and hands-on projects, students will gain a deep understanding of key concepts and strategies relevant to today's business environment.Real-World ExperienceTo bridge the gap between classroom learning and real-world applications, the implementation plan focuses on providing ample opportunities for students to gain practical experience through internships and apprenticeships. Collaborations with multinational corporations, local businesses, and industry associations will enable students to work on actual projects alongside experienced professionals. This invaluable exposure will not only enhance their problem-solving skills but also help them acquire industry-specific knowledge.Language Proficiency DevelopmentGiven the importance of strong language skills in the business world, an integral part of the implementation plan is dedicated to enhancing students' English proficiency. Specialized language courses will be offered to improve their communication skills, including business writing,negotiation techniques, presentation skills, and cross-cultural communication. Moreover, guest lectures by native English speakers and participation in international conferences or seminars will further strengthen their linguistic competence.Technology IntegrationAs technology continues to shape industries worldwide, it is essential for commercial English majors to keep pace with digital advancements. The implementation plan includes integrating various technological tools into the curriculum that facilitate data analysis, market research, social media management, e-commerce platforms, and other aspects of modern business practices. This hands-on approach will prepare students for the digital landscape they will encounter upon graduation.Industry CollaborationTo ensure that the Commercial English Major Apprenticeship Training program remains relevant and up to date, collaboration with industry partners is a critical aspect of the implementation plan. Regular meetings, workshops,and forums involving industry professionals will be held to exchange insights and assess market trends. This collaborative effort will enable adjustments to be made to the curriculum in accordance with ever-evolving industry demands.ConclusionThe Commercial English Major Apprenticeship Training Implementation Plan for 2024 aims to produce qualified professionals who possess a strong foundation in business management, English language proficiency, practical experience, and adaptability in a rapidly changing global marketplace. By providing comprehensive academic training, real-world exposure, language development opportunities, technology integration, and ongoing industry collaboration, this program equips students with the necessary skills and knowledge to excel in their future careers.。
2024年商务英语培训资料
Clear purpose
At the beginning of the letter, clarify the purpose of the letter so that the recipient can quickly understand the main idea of the letter.
• Marketing: including market research, advertising, sales strategies, etc., requires the use of business English for market promotion and brand promotion.
Punctuality and punctuality
Respect level
Strictly adhere to the meeting and agreed time to demonstrate your integrity and reliability.
Understand and respect the hierarchical systems of different countries and regions to avoid unnecessary misunderstandings or conflicts.
02 Business English communication skills
Principles of Effective Business Communication
商务英语就业能力提升计划
商务英语就业能力提升计划In today's globalized economy, the importance of business English has become increasingly evident. As companies expand their operations across borders, the need for professionals who can communicate effectively inEnglish has grown significantly. This article aims to provide a comprehensive plan for enhancing your business English proficiency and employment opportunities.**1. Identify Your Current Level of Business English Proficiency**Before embarking on any improvement plan, it is crucial to assess your current level of business English proficiency. This can be done through self-assessment, participating in language tests such as TOEFL or IELTS, or seeking feedback from native English speakers. By understanding your strengths and weaknesses, you can tailor your learning plan to address specific areas of improvement. **2. Set Clear and Achievable Learning Goals**Once you have identified your current level, the next step is to set clear and achievable learning goals. Thesegoals should be specific, measurable, attainable, relevant, and time-bound (SMART). For example, you might set a goal to improve your fluency in business conversations, enhance your writing skills for professional emails, or increase your vocabulary in specific industries.**3. Utilize Multiple Resources for Learning**There are numerous resources available to help you improve your business English, including online courses, textbooks, language exchange partners, and professional mentors. It is essential to utilize a variety of resources to ensure a comprehensive and well-rounded learning experience. Online platforms such as Duolingo, Rosetta Stone, and Coursera offer interactive courses that can be tailored to your learning style and schedule. Textbooks provide structured learning materials that cover all aspects of business English, while language exchange partners and mentors can offer real-time feedback and guidance.**4. Practice in Real-World Settings**The key to improving your business English is to practice in real-world settings. Look for opportunities toengage in business conversations with native English speakers, such as attending networking events, joining professional organizations, or participating in international conferences. Additionally, consider seeking out paid or volunteer positions that require business English communication, such as international internships or jobs with multinational companies.**5. Maintain Consistency and Discipline**Improving your business English is a continuous process that requires consistency and discipline. It is essential to allocate regular time for learning and practicing, even when progress seems slow. Set aside a dedicated study schedule and stick to it, even when faced with challenges or setbacks. Remember, every small step forward counts, and with time and effort, your business English proficiencywill improve.**6. Seek Feedback and Continuously Improve**Finally, it is crucial to seek feedback and continuously improve your business English. Seek honest opinions from native English speakers or professional mentors and use their feedback to identify areas forimprovement. Additionally, monitor your progress and adjust your learning plan as needed. By continuously evaluating and adapting your learning strategy, you can ensure that you are making the most effective progress possible.In conclusion, enhancing your business English proficiency can significantly improve your employment opportunities in today's globalized economy. By identifying your current level, setting clear goals, utilizing multiple resources, practicing in real-world settings, maintaining consistency and discipline, and seeking feedback, you can effectively enhance your business English skills and increase your chances of success in the international job market.**商务英语就业能力提升计划**在当今全球化的经济中，商务英语的重要性日益凸显。
Business Workplace English_ Unit_ two
汇报人：XX
目录
Overview of Business Workplace EnglishBasic Vocabulary and Expression of Business Workplace EnglishBusiness Meetings and Negotiation SkillsBusiness English Writing and Reporting Skills
"I'm not sure I understand. Could you give an example?"
Requesting Information or Clarification
Offering Assistance or Suggestions
"If you need any help, don't hesitate to ask."
Planning the meeting
Determine the purpose, agenda, date, time, location, and participants of the meeting.
Create and distribute meeting invitations, agendas, handouts, and any other necessary materials to participants.
02
CHAPTER
Basic Vocabulary and Expression of Business Workplace English
Professional Titles and Positions
Skills in Business Begotiation
中国某某信息学校学生毕业设计(论文)题目：Skills in Business Begotiation姓名：0000班级、学号：000班、00号系(部) ：经济管理系专业：商务英语指导教师：000开题时间：2008-4-10完成时间：2008-11-122009 年11 月12 日目录一、课题(论文)提纲二、内容摘要三、参考文献Skills in Business NegotiationChen HonglingAbstract:With the development of global economic trend, the cooperation between enterprises from different countries hasbacame more closely, and negotiation as a starting point that has a very important role, no matter for the success of business transaction or for the prosperity of market economy, and also it is a very important part of the socio-economic activities. If we want to make the enterprise dedevelop well, we shoud try our best to get most profits in the process of negotiation, that’s the negotiating objectives, while to be a negotiator, we need use proper skills to achieve this objectives, which not only can help us protect own interests, but also can keep the further cooperationship. In pre-ngotaition we should care ahout the information gathering and negotiation attitude to fully prepare for negotiation, and when we negotiation we should flexibly use this skills, such as, asking question skillfully, agressing indirectly, Marathon-style tactics, ect.Key words: skills; business negotiation; goal0.intruduction：As the tendency of the world’s economy globalization become stronger and stronger, cooperation and relationship between countries have become more and more closer. With the ongoing of china opening and reform policy and succeed in entry WTO, the foreign trade have beening devoloped with fly speed. As a center of the trade, business negotiation madea great impaction on operation of enterprise, and also an important part of conducting a foreingn trade. no matter what line or what products, buyer want to import goods they need to negotiate, at the same time, seller want to export goods they need to negotiate. It is the dealing between supplier and customers in order to reach agreement on price, quantity, quality, payment and other terms and conditions of a sale. obviously, it’s very complex and trying process and importanter than what we image, so it’s necessary to have mastery strategies and tactices which is the key to get a transaction.1.International business and business negotiationThere are many international business between countries in this era of economic globalizationa and it refers to any business activity that cross national boundaries. What we exchange not only include products, but also involve fund, technic, information, service, ect. and as we kown that our final purpose to do this business activity is to get a transaction and to get benefits, then how we can do that? all that we need to through business negotiation, no matter what kind of business or transaction if we want to get mutually agreement. As an important and necessary part of international business,business negotiation has a special function, it is an action of different party exchange their inormation in order to get a trasaction and negotiate for important clause of the busines. Through negotiation we will improve the relationships between each other and exchange viewpoint to reach mutual benefit. But the key is how we can solve the negotiation problems, and then we need to use some special negotiation skills to help us.Negotiation skills is the floorboard of the use of matters, measures, strategies and tactices which be adopt by negoators in order to achieve the given target in process of neotiation. It has a direct impact on result of negotiation and related to the interests of the parties and the economic efficiency of enterprises. The proper use of the negotiation skills is an important prerequisite for the success of business negotiations. It was a powerful means to avoid weakness and gain the initiative in the negotiation, also is an effective tool for enterprise to maintain their own interests.Generally, the process of international business negotiation is made up of three different stage(pre-negotiation, negotiation, and post-negtiation), and each state is difined as a specific part of the process and coverall actions and communication by either side pertaining to negotiations made during that part, anyway pre-negotiation and negotiation are particularly important for a successful business and more need to use skills.2.skills in pre-negotiationThe pre-negotiation stage starts from the first contact between the two sides whose interested in doing business with each other is shown from this stage on, both sides begin to understand one’s need and evaluate the benefits of entering into the process of negotiation. This stage more usually important than the formal negotiation in the international business relationship, as if you not prepare well there is no big chance to get you goal, and that needn’t to negotiate. Trust and confidence in each other are for great help, both side now start to form their skills, for face to face negotiation as well as try to foresee and take precaution against possible events to fully prepared before the negotiation, negotiators should have to take the following four aspects into consideration.2.1 Evironmental factorsThe environmental factors refer to politics, religious, belief, legal, system, business, practices, social, customs, financialstate and climate, which will affect the negotiation in a direct or indirect, it may in some way determine the success or failure of the negotiation. So before negotiation you should kown the probable things above that, like when they do business what practices they often use, is there any influence on your transaction that they economic system will caused, what’s word cann’t say when we communicate, what is their religious, which are very important that cann’t look down to aviod taking mistake and make the opponent uncomfortable and leave a bad impression.2.2 Gathering informationNegotiation is a occasion of communicate. If you want to get the initiative during the process of negotiation, you must prepare all information (credit , finance ect. )you may need in advance, and do not forget to reseach and analyze it. Certainly, that not say all informations are able to use, you must make sure that what you get are reliable. Then how to efficient get the useful information has become one of most difficulty for negotiation, and the channel of gathering the information seems to be one of crucial factors to a successful negotiation.2.3 The attitude of negotiationThere are many kinds of negotiation in business activity,we cannot do aways give the same attitude to all negotiation, which we should basis on the important extend of the negotiation content and result.If the negotiation object is very important for company, such as long term cooperation clients, but the content and result not too much important. then you can take the concession attitude to negotiate, that is to say you can satisfied you clients under the situation of no lossing and bad influence, which seems more benefit for further cooperation.If both clients and result are important for the company, you should keep a friendly cooperation attitude and try you best to get win-win situation, may be you can turn the conflict to the third part.But if the client is important, and the result is not important. Well then, if you do not need to consider the opponent, the only what you should to do is try you best to persuade the clients to trust you and get a deal for you desire.2.4 Prepare several negotiation plansIn the begainning what plan the negotiating parties take out are always benefit to themselves, while both side wish to gain more benefits through negotiations, so the results will certainly not the original plan, but the result after consultation,compromise, and modifications by two sides. What’s more, if you not prepare other plans, you have no idea of concession and it is easy to fall into a trap that setted by you opponet. Also after each other argue is often easy get lost in the original willing and at this time you will disorder your thinking even do not kown what’s you purpose, then the best way is to prepare several negotiation plans, first come up with the most advantageous proposal, if no agreement, come up with the second, like that come up again.3.Skills in negotiationAt this stage both sides can face to face communicate, and negotiate for price, quality, quantity, terms of payment and shippment ect. And also the place where is the conllision and dissension appear, because there is benefits or profits they want to argue, however negotiation’s direct aim is to get an agreement both sides satisfied, so they need to cooperation in spite of the fact that each side may view the situation in its own way. On the other hand, as it direct effect the end of the negotiation, so we should take more care of it and use some skills.3.1 Build a harmonious atmosphereThat would be better if you choose the topic on the itemsof commen interest for initial discussion such as sport ,tasted food ect, and show the happy experience, and in this busy moder people have not enough time to relax, those will let both enjoy this moment not just for the tasks to get benefit. Besides, you can express the wish of cooperation, in this case to give a subconscious cooperation impression to counterworker, can also be of interest to the other side to provide some business information, or for some very important issues are not simple to explore, if reach a consensus between the two sides of the heart that will occurs wonderful changes.3.2 Ask the question skillfullyAsk the question skillfully is a key for a negotiation success or failure, through ask question you will not only gain the information which peacetime can not get, but also will help you to confirm the judgement made before. Exporters should ask question on on-limits way (reply not use “yes”or “no”) to kown the impoters’demand, since this question can made the impoters speak their demand freely. For instance , “Can you tell me more about your company?”or “What is your opinion about our proposal?”. During this process, we have to note the answer that might be use later, after offer, theimporter always will ask “Cannot you do better than that?”, for this you don’t need to make a concession, but should responded by asking “What is meant by better?”or “Better than what?”, this question will lead the the importer explain where they were not satisfied. If the opponent use fuzzy world answer you asked, we can not accept but need require them make a specific answer, that is say that you can ask each in a row until know the circs completely. It is noteworthy that you should get the permit before you ask, especially In the early stages of negotiations. It has two advantages, First, if the other party agree to our questions, it will be more cooperative in answering questions; Second, if the other answer is “Yes”, this positive response will create a positive atmosphere for negotiations and bring a good start.3.3 Vague languageThe use of vague language has a lot of flexiblity to put out the information vague, avoid over-determined. For example, “I am afraid that the proposal you put forward just now is not too much you presentation makes me feel a little too—you kown what I mean”, “is not too much, you kown what I mean”all this are vague language, it has various meaning and no clear boundaries, so that they can neatly understand and nobig possibility to lead the negotiation get into deadlock.What’s more, it also will cost less to pass enough information to make right adjustments. We can use this vague word, such as, if perhaps, maybe, seem, as if, as far as I can tell, I’m afraid, it is said, sort of to some extent, ect. this word can help us get through the situation of predicament, make the nogotiation go smoothly, may be sometimes it has a mean of refuse, but it is not a undue hurt to the others’heart.3.4 Curve attackSun Tzu said, “in-line as straight”. Crowe Davis who is a General also said, “a shortcut to reach the goal is the most tortuous road”. It can be seen that if we want to success we should go ahead roundabout, otherwise, directly toward the target would lead to the other side of the alert and confrontation, and we should to seize the initiative by guide other’s thinking, for example, by the way of asking questions, let them say the answer you want to hear on a voluntary basis, On the contrary, the more you eager to reach the goals, the more likely to expose you intentions, instand been imposed by the other party.3.5 Silent and sound moderateNegotiations is not only the language of communication,but also acts of communication, you show something out always what you think in you heart. Body language, posture, etc., as linguistic forms, but also deliver a variety of information. Business negotiation sometimes need negotiators have a glib tongue, sometimes need keep silent, as said silence is golden. seeing from the linguistic standpoint, the silence is also a language, or a nod or shake their heads, or shrugging waved, or dumb. Just right of silence is not only a language arts, and sometimes even can do it “silence outweighs noise this time”to reach a higher realm of language arts. All this require the negotiators grasp the principle of moderate degree which is mainly manifested in degree of listening, intensity, depth.First of all, we must pay an attention to the acceptable level for listener. Good at listen better than who can say, so when we express our idea we would infiltrate some satisfied words into your sentence or some terms close to their conditions, then listeners are inclined to listen, and listen carefully, and also necessary to leave some suspense and stimulate other’s interest in language surprisingly, otherwise the listener will not keep up with the idea of the negotiations, can not touch the pulse of the negotiations, no agreement isreached yet.Followed by the intensity, that refers the strength of talking or the edge of using word in the negotiations. Strong represent the performance of powerful voice but not high-throat big voice, weak represent the performance of suitable and gentle voice. In this way, the tone sounds cadenced, and also make the emotional of content more colorful.Last, the depth, it refers to language and content in a comprehensive and deep level. The depth of flexible changes when we discuss can reflect different intention. Only the length of the lacking depth is too generalitity, no practical significance .3.6 Give tit for tatIn business negotiations, we often found some intractable people, such as “stingy person”, they tend to quote very high, and then refused to make concessions in a very long time, if you can not contain youself to make concessions, they will try to force you to make one and another concession. American psychologists who did some tests for such kind of people, let them respectively negotiate with the different rivals who make different degree concessions. The result show that the bestway to cope with this intractable emulants is tooth for a tooth and tit for tat, and also make ourself be a intractable people at the same time. However,it is important to note that we do this not the goal but a means to achieve, so it also need use proper.3.7 Use humor wordWhen we communicate with our clients, humor language can make serious and nervous atmosphere more easy to accept, it can suddenly become active again, even if in the war of words of arguments and fierce competitive bargaining. Humor also can be benefit to refute fallacies, and persuade the others to trust you. It can be said that the major functions of humor is to creat a good atmosphere for negotiation, and expressing emotion. So that negotiators will have a psychological enjoying and be glad to improve the efficiency of the negotiations. For example, I’m of the opinion that our meeting is fruitful but there is only one point that I feel disappointed (pause) is that there is no single issue at all that needs debating between us. In fact, in business negotiations, the humor reflects the elegance of negotiators, and who has a higher cultural cultivation and strong ability to control the language.3.8 Marathon-style tacticsIt refers that you should let them feel physical tired, then lead a slack spirit and a reduced enthusiasm for work, so we will be able to take the opportunity to achieve our goals. Specific practices are summarized as follows, first, in the early start of negotiations in international business, you should arrange a number of fun activities for opponent. For instance, first you can take them climb mountain, then visit some view, once more to have a dinner, after go to showplace. I believe that few people can brace this journey, to they surprise next day we notice the bargaining will hold immdiately. Second, in this process we can repeat one or several issues two or three times, let them feel weary and will easy to make mistakes unconsciously, and what we should do is to record the mistake and some favorable information. Anyway, this tactic only always be use for the aggressive and irritable negotiators, psychological studies have shown that this kind of people often lack patience and endurance, once the momentum has been strangled, self-confidence will be lost and soon defeated. While we want be care of using this tactic, it is too easy to discover our purpose and lead the other sides’uncomfortable.3.9 Emotion proddingEmotion prodding mostly depend on get other’s mercy by show their weakness, say some mourning language in order to achieve cooperation. This is strategy is to use emotional assault, by one special event to trigger the common feeling in peoples’heart and burst it out to creat an atmosphere, some negotiation group even engage people who are good at this poor-mouth skill to help them. Meanwhile that is a extreme strategy and only just be accepted by kindly and easy be moved opponents, for that not easy taking opponents there is no really effect.4.The problem and settlement leave behind negotiationThe end of negotiation do not mean a transaction have completed, there many works in post-negotiation, and it is also important for a business, we can not relax our mind.Athough there are some skills I introduced, that is not say if you use that you will succeed in negotiation. Negotiation is very complicated subject and determined by many factors, not just only need proper use skills, and the negotiators’qualities we cann’t look down, good representatives can make the negotiation more easy to success, actually they must have the following basic qualities, shrewdness, resourcefulness,endureance, adaptability, gregariousness, the ablity to articulate, also require the negotiators are very professional who have a wide variety of technical and ethical skills, another important request that all negotiators must preserve their solidarity, and responsible for their company when acting on its behalf.Negotiators also must fully understand that negotiation should be mutually benefit, and is based on the two sides(or multiple) to seek commen interests. In this process, each parties are eager to meet the needs of their direct and in direct, but must take other’s need into account at the same time, because it is the only way to ultimate success of the negotiation. Mutual benefit is that each parties should identify own needs first, and then explore other’s need and then work together to to find the condition and feasible approach that will meet both sides’need. In the negotiation, both sides have to fight for their own interests to maximize the relationship of confrontation, but also there has impotant relation of cooperation.5.ConclusionUnder a condition of the open economic system, manyenterprises are in the process of opening international marketing, business negotiators mastered a variety of international business negotiation skills, and flexible to use, companies will be able to success during negotiate with each other’s business, then allowing companies to in a highly competitive market and rapid development.References:[1]姜利军；彭江.商务谈判[M].北京：中国物质出版社，1988:12[2]刘园. 国际商务谈判[M].北京：对外经济贸易大学出版社，1999:1[3]建修.商务谈判36计[M].北京:当代中国出版社,2002:11[4]乔淑英;王爱晶等.商务谈判[M ].北京:北京师范大学出版社,2007:2[5]潘肖珏;谢承志.商务谈判与沟通技巧[M].上海：复旦大学出版社,200:8[6]叶柏廷.决战谈判桌[M].内蒙古：内蒙古文化出版社,1997:2[7]仇志荣.对外商务谈判中的问题与对策[M].北京：中国经济出版社,1994:8。
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例.
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
跨境电商实操中高职商务英语专业学生英语职业能力的培养
跨境电商实操中高职商务英语专业学生英语职业能力的培养1. 引言1.1 跨境电商实操中高职商务英语专业学生英语职业能力的培养In the digital age, cross-border e-commerce has become an increasingly important aspect of international trade. As such, it is crucial for students in the business English major of vocational colleges to develop their English professional skills in the context of practical cross-border e-commerce operations.2. 正文2.1 跨境电商实操的重要性跨境电商实操是商务英语专业学生必须要重视的重要课程之一。
随着全球化进程的加快，跨境电商已成为国际贸易的主要形式之一，对于商务英语专业学生来说，掌握跨境电商实操将能够为他们未来的职业发展提供重要的支撑。
首先，跨境电商实操可以帮助学生了解国际贸易的最新趋势和规则，使他们在未来的工作中能够更好地适应国际市场的需求。
同时，通过实际操作，学生可以深入了解跨境电商平台的运作机制和各种销售技巧，提升自己在电商领域的竞争力。
其次，跨境电商实操还可以培养学生的团队合作能力和沟通能力。
在实际操作中，学生需要与团队成员密切合作，共同制定营销策略、处理订单、解决问题等，这将锻炼学生的团队协作能力和执行能力。
同时，在与国外客户进行沟通和洽谈的过程中，学生也将提升自己的跨文化沟通能力和谈判技巧。
总之，跨境电商实操的重要性不言而喻，对于高职商务英语专业学生来说，只有通过实际操作不断提升自己的实操能力，才能更好地适应未来商业环境的变化，并在竞争激烈的跨境电商领域中取得成功。
国际商务英语就业
国际商务英语就业International business English is a specialized field that requires a strong foundation in both business and English language skills. In today's globalized world, companies are increasingly looking for professionals who can navigate the complexities of international trade and communication. This article will discuss the job prospects for those with expertise in international business English.First and foremost, having proficiency in international business English can open up a wide range of job opportunities. Many multinational corporations require employees who can effectively communicate with clients, partners, and colleagues from around the world. This includes writing emails, preparing presentations, negotiating contracts, and participating in meetings conducted in English. Therefore, individuals with strong language skills and cultural awareness are highly sought after in the job market.One common career path for those with expertise in international business English is in international sales and marketing. These professionals are responsible forpromoting products or services to customers in different countries. They must be able to communicate clearly and persuasively, understand cultural nuances, and build strong relationships with clients. A solid grasp of English is essential for creating marketing materials, conducting market research, and negotiating deals with international partners.Another popular career choice for individuals with international business English skills is in international trade and logistics. These professionals are responsiblefor coordinating the movement of goods and services across borders. They must be familiar with international trade regulations, shipping procedures, and customs documentation. Strong English language skills are necessary for communicating with suppliers, customers, and government officials in different countries.Furthermore, individuals with expertise in international business English can also pursue careers in international finance and banking. These professionals are responsiblefor managing financial transactions, analyzing market trends, and advising clients on investment opportunities.They must be able to understand complex financial concepts and communicate them clearly to clients and colleagues. A strong command of English is essential for writing reports, presenting findings, and participating in global financial discussions.In conclusion, the job prospects for individuals with expertise in international business English are promising. Companies across various industries are seeking professionals who can effectively communicate and navigate the complexities of the global marketplace. By developing strong language skills and cultural awareness, individuals can open up a world of opportunities in international business. Whether in sales, marketing, trade, logistics, finance, or other fields, the demand for professionals with international business English skills continues to grow.国际商务英语是一个需要在商业和英语语言技能方面打下坚实基础的专业领域。
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Promoting IBC Skills in Business Language Teaching Abstract：Learning a foreign language is important in intercultural business communication studies. But equally important is developing intercultural business communicative (IBC) competence，that is，the recognition of the cultural factors influencing behavior in business encounters around the globe (Beamer，1992; Bennett，1986; Varner，2001). Currently，courses in business language or intercultural communication often put non-Western students at a disadvantage. This paper provides some suggestions and aims to raise challenges for business language teachers in constructing learning environments that facilitate improving IBC skills among Chinese and other international business partners in their future business.Keywords：intercultural business communication (IBC); Chinese learners; international business teachingIn this paper，I’ll discuss the development of intercultural business communication teaching and the challenges we face in getting it right in the 21st century. In the past people establish business communication as a teaching area in the United States, and at present, it is a transitional period in which we are learning to communicate in a global and multidisciplinary environment, then in the future，it is the time for acquiring perfect intercultural business communication techniques and reacting to new challenges and opportunities. At present，we are going through a transition period in which we are adapting and learning how to communicate in this ever changing intercultural environment. Our challenge is to build on the fundamental principles and the foundation that were established in the past and develop new teaching methodologies，approaches，and techniques that will allow us to communicate more effectively and efficiently in the present and increasingly so in the future.A new western colonialism in business often distorts the teaching of intercultural communication and places non-Western students at a disadvantage. Ethnic Chinese students are an increasingly significant presence in Western business programs，and thus it is important to understand how they make the transition from their first culture education to new constructs for learning，socializing，communicating，and being. Learning a foreign language is important in intercultural business communication (IBC) studies. But equally important is developing intercultural communicative competence，that is，the recognition of the cultural factors influencing behavior in business encounters aro und the globe (Beamer，1992; Bennett，1986; Varner，2001). This paper intends to show how Chinese students perceive and make sense of IBC styles in international business，and how they can improve their IBC skills in their future business.一、Intercultural LearningByram (1997) assumes there is a direct relationship between foreign language (FL) teaching and the development of intercultural communication competence. In his view，FL courses should not only teach students the language needed to communicate but also confront them with “the experience of otherness，” as the effectiveness of communication in the FL depends on their ability to understand how messages will be perceived in another cultural context，FL business courses also need to promote the development of this intercultural component，as it is likely that graduates will end up using the FL primarily with fellow nonnative speakers of different nationalities in their international business. Courses need to provide students with the opportunity to analyze materials and critical incidents involving business professionals with various backgrounds (native and nonnative，different nationalities) who use the FL as a shared code (Schnitzer，1995). By consistently exposing learners to the potential “otherness” of FL communication in a intercultural business context (involving different accents，pragmatic expectations，discourse patterns，and the like)，FL courses for international business major have the potential task to make a considerable contribution to achieving an important goal of IBC programs: the development of intercultural communicative competence in the target group.Production tasks involve assignments in which students practice FL and business pragmatic ability by participating in business communication activities. These tasks involve student-centered interaction in which the participants take on professionally relevant speaker or addressee perspectives. The tasks incorporate various business genres within which students co-create different types of communicative action in the FL. For example，longer role-play simulations provide practice in a wide range of linguistic and business pragmatic abilities. In such situations，students may initially be confronted with experiences and contexts they may be unfamiliar with and will be required to use their existing knowledge and skills to carry out a particular task (chair a meeting or write a management summary，for example) only as best they can. As part of this “deep-end” approach，the teacher acts as a monitor and facilitator and provides the support the students need when they work through the task. Feedback，on the basis of a videotaped performance，for example，is tailored to the need revealed by the task and geared not just to creating FL awareness but also to evaluating the outcomes and processes of the task (for the group) within the project as a whole.In this increasingly globalized and multidisciplinary communication environment，business language communication teachers need to introduce new theory and build new teaching approaches into our pedagogy. At the same time，theyshould continue to stress the fundamentals of effective business communication. This means continually taking into account advances in communication technologies，even more complex knowledge in the professional genres. Our challenges to the future are to learn how to communicate in an information-overloaded environment，how to encode and decode messages within different cultures at varying competency levels，and how to use and choose among communication media and technologies. The framework of business communication that has been developed in the past and present periods should now be used as the platform from which to extend and enrich our discipline and our teaching.A key factor is the advancements made in technology. Current technologies are influencing not only the way businesses communicate globally but also the way in which teaching，learning，and research can be done collaboratively. For example，advancements in technology (e.g. the Internet，videoconferencing) have allowed teachers to provide students with global visions and involve them in collaborative joint research projects. The next challenge we all face is how to incorporate new technologies into the way we deliver courses to a mass audience in ways that will enhance teaching and learning efficacy as well as providing instantaneous feedback to students.Irrespective of the role technology has play，we believe that there are two interrelated considerations we must take into account as we move into the future.Research InputThe knowledge and theory base that we will have to teach will continually expand as business communication researchers discover how to better communicate in specific situations and how to accomplish specific tasks，with interlocutors at varying competency levels. With continuous research input，we will be able to keep business communication teaching relevant and related to the ever changing and evolving global environment. Frameworks and models are needed to organize this knowledge so that we will be able to generalize the research findings into principles and guidelines that can guide communication practice. New research findings can be integrated into these frameworks and models so that，in the process，our knowledge and theory base can be continually updated，kept relevant，and made usable and operational. In sum，business communication research has to play an increasingly important role in the future and must become even more tightly integrated with teaching. Research results and new models can expand the subject areas of business communication and keep what we teach related to real-world communication.Skill BuildingDeveloping communication competencies will become an ever more central focus of our teaching responsibilities. We need to develop exercises，projects，andcases so that students can apply communication theory and use communication technology as they learn to communicate in the multidisciplinary global communication environment. Teaching new theories and models without the associated application materials will lead students to see the field of business communication as abstract and irrelevant，so it is vital that we develop the skill-building materials that go hand in hand with and illustrate theory.As teachers of business language communication，we should focus on developing and training our students to adapt and communicate effectively in current and future communication environments and develop their competencies to:1. interact in a multilingual and multicultural environment in which individuals possess various levels of language proficiency and use different professional genres，2. adjust to the varying linguistic and cultural competencies of their communication partners，and3. use communication technologies effectively to provide real-time information and message exchange with counterparts in remote locations and in virtual organizations.五、Conclusion:In sum，the major challenges we face as teachers of business language communication include first the need to integrate new knowledge and technology into our teaching while showing how this knowledge and use of technology is related to and is consistent with the fundamental principles and process of business communication. Second，we must focus on skill building so that our students can use their knowledge to guide them toward becoming more effective communicators. Third，we should become engaged as researchers，contributing to the knowledge and theory base of our business communication discipline (conducting both basic research and teaching related studies). Our goal should be to provide students with competencies，skills，and knowledge bases to communicate in an increasingly complex and diverse global communication environment，that is to say，the skill of intercultural business communication (IBC) is great needed.。