商务英语方向论文范文
商务英语专业类毕业论文范文
商务英语专业类毕业论文范文随着经济一体化的趋势越来越明显,商务活动愈加频繁,随着国际贸易进一步发展,国际商务往来日益密切。
商务英语专业应运而生。
下文是店铺为大家搜集整理的关于商务英语专业类毕业论文范文的内容，欢迎大家阅读参考!商务英语专业类毕业论文范文篇1商务英语对国际商务谈判的影响摘要：近年来，经济一体化进程逐渐加快，国际商务活动越发频繁，商务谈判逐渐增多。
商务英语作为主要的国际商务谈判语言交流手段，其地位不言而喻，直接关系到商务谈判的成败。
为了充分发挥商务英语在商务谈判中的作用，掌握国际商务谈判及商务英语的含义，应对商务英语在国际商务谈判中的应用做深入研究。
关键词：商务谈判;语用策略;预期目标随着国际贸易发展进程的逐渐加快，经济组织和企业之间的交流合作越发频繁，贸易往来不断增加。
为了最大限度地实现谈判双方利益共赢，掌握商务谈判技巧，我们就商务英语谈判策略和技巧等加以分析论述，希望通过谈判的方式更好地实现谈判目标。
1商务英语及国际商务谈判的含义常言说得好，商场如战场，随着全球经济化发展进程的加快，经济交流合作也越加频繁。
作为当前国际应用最广泛的通用语言，商务英语谈判已经成为国际商务谈判的重要手段，商务英语顾名思义就是在商务活动当中所使用的英语，而其又涉及语言运用、文化背景、国际惯例及交际技巧等多方面内容。
商务英语内涵极为丰富，如果能够在国际商务谈判中充分发挥商务英语作用，就可以利用英语加强相互之间的交流，减少沟通上的障碍，加强相互之间的理解。
国际商务谈判并非浅显的一言一行，而是一项复杂的交流沟通过程，如何在谈判过程中取得优势，得到满意的谈判结果，这是每个企业都将要面临的全新课题。
商务谈判的成败直接影响社会效益和经济效益，谈判人员除要掌握商务业务、法律法规和谈判原则外，还应掌握必备的谈判技巧和语用策略，谈判人员还应了解世界各国文化，这样才能达到知己知彼的目的，更好地达到预期谈判目标。
1.1商务英语的内涵商务英语是指交易双方在商务活动中使用的交流语言，它是英语在商务活动中逐渐适用而产生的一种社会功能变体，其针对性较强。
商务英语文章（带中文翻译）5则范文
商务英语文章（带中文翻译）5则范文第一篇：商务英语文章(带中文翻译)（一）World economyThe jobs crisis 失业危机It’s coming, whatever governments do;but they can make it better or worse不论政府如何努力，失业危机已经到来。
不过政府可以在这场危机中起到关键作用Illustration by Belle MellorNOTHING evokes the misery of mass unemployment more than the photographs of the Depression.You can see it in the drawn faces of the men, in their shabby clothes, in their eyes.Their despair spawned political extremism that left a stain on society;but it also taught subsequent generations that public policy has a vital part in alleviating the suffering of those who cannot get work.Thanks to welfare schemes and unemployment benefits, many of which have their origins in those dark days, joblessness no longer plunges people into destitution, at least in the developed world.再没有什么比关于经济大萧条的照片更能让人体会大量失业的痛苦。
商务英语专业毕业论文范文精选
商务英语专业毕业论文范文精选随着全球经济一体化的发展，商务英语在当今社会日益重要，因此各高校都纷纷开设商务英语专业。
下面是店铺为大家整理的商务英语专业毕业论文，供大家参考。
商务英语专业毕业论文篇一：《商务英语写作能力培养思考》[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力，走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才，以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访随着中国与世界各国的经济贸易往来日趋频繁，企业需要大量既掌握国际贸易商务知识与技能，又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一，商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂，能够帮助克服文化障碍，是英语核心能力之一。
因此，商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象，通过问卷调查和企业走访，发现目前的用人单位对新进人才的商务英语写作能力满意度并不高，本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34，问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能，下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从业人员的商务英语写作知识与能力的总体满意度不高，除了收发英文电子邮件以外，其他7种技能满意率都较低。
商务英语相关论文范文
商务英语相关论文范文随着中国对外交流的日益加深和市场对商务英语人才需求的增大，商务英语专业已成为各高职院校最热门的专业之一。
下面是店铺为大家整理的商务英语相关论文，供大家参考。
商务英语相关论文范文一：商务英语精读教学改革思考摘要：本文通过CLIL教学理念中的4C框架，探讨了商务英语精读课程教学方法的改革。
商务英语精读教学往往将语言和商务知识相割裂，而在CLIL教学理念的4C框架下，通过整合课程教学内容、变革课堂组织形式及完善课程评价体系，可以改变这一现象，从而提高学生的学习效率，提升教学质量。
关键词：CLIL;商务英语精读;教学方法改革商务英语精读是一门以语言技能为主、商务知识为辅的语言课程。
课程旨在通过对语言的实际运用及课程内容的学习，使学生的英语语言，尤其是商务英语语言能力得到长足的发展，并进一步打下商务知识基础。
然而，在我国讲授商务英语的多数英语教师由于受到专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主，仅把商务作为专业知识课进行教学，以翻译为主(丁利英，2008)。
这种教学模式只是在形式上把英语与专业结合起来，课堂缺少双向交流的机会，教师难以帮助学生逐步具备以英语为媒体进行商务交流的能力。
内容与语言相融合的教学理念(以下称为CLIL)是一种学习并使用外语与学习学术内容相结合的教学理念。
CLIL指的是对学术内容及学生外语能力在教学过程中的相融，学术内容与外语能力在教学目标上具有同等重要的地位(Lyster，2007：6)。
商务英语精读作为一门跨学科课程，旨在发展学生的英语语言能力和商务技能，而CLIL教学理念可为学生创设真实的商务交际情景，将学生从孤立的、纯粹的学习语言方式中解脱出来，可以大大提高英语学习的效率。
同时，CLIL可以有效地把英语教学与商务知识教学结合起来，促进学生对商务专业知识的掌握。
因此，本研究将尝试运用CLIL的相关教学理论探讨商务英语精读教学方法的改革。
有关商务英语专业论文范文
有关商务英语专业论文范文随着我国经济全球化、国际商务快速发展的进一步深化,各个领域都离不开商务英语人才。
下面是店铺为大家整理的有关商务英语专业论文，供大家参考。
有关商务英语专业论文范文一：商务英语中商务文化的重要性摘要：随着全球化经济的发展，在各国的日常经济贸易等方面也愈来愈重要。
我国自从加入到世贸组织之后，和各国的经济往来也日益频繁，这就需要商务英语的应用。
而在我国的商务英语的教学过程中，由于在诸多层面还存在着不完善之处，所以在商务英语的教学整体效果还有待进一步优化。
作为专业英语，商务英语的教学过程中，要能和国际商务专业的知识和英语技能得到有效的融合，这样才能有效适应国际化发展的潮流。
基于此。
本文主要就商务英语教学中商务文化的内涵及培养的重要性进行理论分析，然后对国际商务活动中的商务文化的差异性，及商务文化在商务英语中的体现加以详细分析，最后结合实际探究商务英语中商务文化培养的策略。
关键词：商务英语;商务文化;重要性引言经济的一体化发展背景下，使得商务英语的作用愈加的重要，在时代的不断变化的今天，商务英语的教学内容以及模式也有着诸多的变化。
但是商务英语教学中的商务文化是教学的重点，如果不能充分重视商务文化，商务英语的应用过程中就会带来诸多的麻烦。
商务英语作为比较特殊的语体，从本质上来说是语言类的学科，但从其在实际的应用情况来看，商务英语更像是社会技能的学科。
尤其是在商务活动的开展过程中，商务英语的作用更为有着其独特性，在跨文化的商务交际能力方面的作用发挥就愈发突出，在这一背景下加强商务文化字商务英语中的作用发挥理论研究，对商务英语的教学水平提升就有着实质性意义。
一、商务英语教学中商务文化的内涵及培养的重要性分析(一)商务英语教学中商务文化的内涵分析。
新课程标准的实施要求下，对商务英语专业的教学有了要求上的提升。
商务英语教学主要是培养专业性的人才，但是在实际教学中，一些老师对语言和技能的教学比较重视，在商务文化方面的教学就忽视了，这对商务英语的实际应用的效果就有着很大的影响。
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
有关商务英语方面论文商务英语毕业论文
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文，欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机，不仅威胁了美国经济，也殃及世界上其他国家，其负面效应对中国经济形成了较大的冲击，尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支，是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科，基本上属于应用语言学。
从语言的角度看，商务英语是商务环境中应用的英语，但从内容而言，商务英语叉不能脱离商务。
其特点是：(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如，BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等，目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后，中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程，培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外，出版了一系列商务英语教材，例如英国剑桥大学出版社出版的级商务英语教材，与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是，我国多数讲授商务英语的英语教师由于受专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验，教学中以翻译为主。
商业英语论文范文3篇
商业英语论⽂范⽂3篇论⼴告英语是具有商业价值的实⽤⽂体[摘 要] 英语⼴告语⾔作为现代语⾔的重要组成部分，有其独特的词汇特⾊和修辞特⾊，这些特⾊体现了英语⼴告语⾔的独特语⾔魅⼒，使⼴告英语成为语⾔艺术魅⼒与商业推销的有机结合体。
[关键词] ⼴告 词汇 修辞 艺术魅⼒ 商业推销随着社会的发展，⼴告在商业竞争中显得越来越重要。
⼴告的职能是⽤最吸引⼈的⽅式介绍⼀个商品的质量，清楚地说明购买该商品的理由，引起⼤众对它的注意和好感，英语论⽂并⽴即产⽣购买它的欲望。
这就决定了⼴告英语必须达到迅速影响和劝告的作⽤。
⼴告英语这种通过表意和移情⽽实现劝说功能的语⾔,同讲究⽣动形象、含蓄蕴藉与追求各种艺术效果的⽂学语⾔相⽐,以及同讲究真实、简明的新闻报道语⾔相⽐，可以说具有奇特的语⾔形式和⽂体特点。
⼀、⼴告⽂字创作的重要特征1.⽂字新颖醒⽬，刺激记忆，促进销售。
2.重复—成功⼴告之秘诀(不论是⼴告的重复出现，还是⼴告⽂字中的运⽤重复修辞⼿段)。
3.⽂字简单—有时⼈们并不⼀定想阅读⼴告，因此，⼴告则必须迅即表述其信息内容，不可浪费语⾔⽂字。
字词、句⼦、段落的简短有助于阐明信息，使之易于阅读，接受。
4.⽂字通俗易懂，涵义明确—如果读者迟疑在某⼀不认识的字前，该⼴告⾃然失去了应有的注意⼒。
因此，⼴告⽂字语⾔须通俗易懂，涵义明确，不可⽤深奥难解，涵义模糊之词。
⼆、⼴告英语的⽤词特点1.作为传播信息的⼿段，⼴告英语的⽤词与普通英语有着很⼤的区别，它必须⼀⽬了然，⽣动、形象，富于感情⾊彩和感染⼒，读起来，朗朗上⼝。
如：different countries different languages different customs one level of comfort, worldwide(⼀家航空公司的⼴告)。
动词多⽤短⾳节的最常⽤的词，⽐较上⼝。
2.模拟创造新词。
为了促销其产品，⼴告商总是不断地挖空⼼思，创造新词,借以标新⽴异，吸引顾客按照英语的构词规律，毕业论⽂造⼀个独创的、能为读者所理解的词或短词，可有效地加强⼴告的新奇和⽣动,也增强吸引⼒。
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商务英语方向论文范文商务英语，主要是指人们在商务活动中使用的英语，由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语，不仅具有一般英语特点，且具有丰富的文化底蕴。
下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容，欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的，可以使我们在今后的商战中处于不败之地。
本文阐述了现代商务英语信函的特点及翻译的问题。
【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展，商务活动日益频繁，互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。
当前国际贸易中的竞争日趋激烈，时间、速度和效率显得更为重要。
这必然带来商务信函风格和语言上的变化。
各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦，空洞的文字上，他们要求书信讲究实效，看一遍你就能知道说的是什么。
现代书信的特点可以概括为清楚，简洁，有礼貌，语言风格更趋于自由和口语化。
清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。
这些特点从商务信函的开头语中就可以看出。
例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff，we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口，希望与你方在这一行业建立贸易关系。
We are the largest garments trading company in Japan，andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。
这样的起始语，能使看信的人一目了然，很清楚的知道对方是一个什么样的公司，想介绍或购买什么样的产品，换句话说就是让对方一目了然写信的目的是什么。
二、承接对方来信或过去发生的某一件事With reference to your letter of July 1st，we regret to learnthat since other suppliers are offering at lower prices，you are un-able to accept our offer.从你方7月1日的来函中获悉，由于其他供货商所提供的价格比较低，所以你们不能接受我们的报价。
上述这类起始语都会让阅信人一下子就联想到上次信件的时间和所涉及的有关背景，起了承上启下的作用。
三、直接点出信件要涉及的正题We have learned from Mr.Mason of the Ministry of Indus-try，Trade and Commerce that SINOCHEM is interested in pur-chasing plastics from Canada.我们从加拿大工商贸易部的梅森先生那里获悉，中国化工进出口公司想从加拿大购买塑料原料。
我们可以从以上起始语中看出当今书信直截了当，开门见山的特点。
当然这并不等于客套话在现代商业书信中消失了，有时说几句友好的客气话还是必要的。
一般地说要避免语气生硬，不能让对方看后觉得不舒服，反而要让他们欣然接受。
例如:Our contract was signed in November，2009.It is somethinglike the ABC to a businessman that price fluctuates at differenttime.We，therefore，can not accept your request for a reductionof price.Because of the shortage of supply and a lot of enquiriesfrom our customers we ask you to establish the covering L/C atthe contracted price.If you do not accept it，we would insist oncancelling the contract.我们的合同是2009年11月签订的，不同时间，不同价格，这是一个商人起码的知识。
故我们不能接受你减价的要求。
目前我货源紧张，客户询盘较多，所以要求你立即按合同价格开证，如你不愿意，我们坚持撤销合同。
上面这封信主要内容是拒绝客户减价的要求，说服对方按合同价开证。
但是我们看后都有一种教训人的感觉，比如信中“It is something like the ABC to a businessman that pricefluctuates at different time.”(不同时间，不同价格，这是一个商人起码的知识。
)这句话语气太重，令人反感。
所以在书写和翻译类似内容的书信时，要尽量做到既以理服人又不失礼。
根据这一原则，我们可以把这段话修改为:It is in November，2009 that we signed our contract.Aseverybody knows，in international trade price naturally fluctuatesat different time.Under the present circumstances that the goodsis in short supply while many enquiries keep coming in，howcould our manufacturers be expected to accept your request for areduction of the price?We would appreciate it very much if youcould immediately establish the covering L/C at contracted price.Otherwise，we shall have no other alternative but cancelling thecontract.我们的合同是2009年11月签订的。
在国际贸易中，时间不同，价格自然有变化。
这是人所共知的。
在目前货源紧张，询盘较多的情况下，怎么能希望我方工厂同意接受贵方的降价要求呢?所以我们要求贵方立即按合同价开证。
否则，我们不得不撤销合同。
上文中采用了…while…句型，增加了“货源紧张”和“询盘较多”的对比，这样有助于增强说服力。
另外采用Wewould appreciate it…if you could…这种语气就比we ask you…客气得多。
当然在书写信函的时候，客气话说过了头也会显得虚伪，会引起适得其反的效果。
We acknowledge with thanks receipt of your letter of July 3，2010.We are pleased to learn that you are interested in our prod-ucts.We would be most grateful if you could let us know thequantities you need.贵方2010年7月3日信悉，谢谢。
很高兴听说贵方对我产品感兴趣。
如能告知贵方所需数量，我们不胜感激。
这段中共三句话，每句话都加上了“感谢”、“高兴”、“不胜感激”之类的词，这不仅在形式上显得累赘，在内容上也给人一种不诚恳的感觉。
所以可以也要有分寸，特别要注意不要用那些过了时的、陈旧的表达方式。
例如:“贵方来函收悉，谢谢。
”不要译成:We are in receipt of your favor.而应译为:We thank you for your letter.除此之外，在书信的结构上，要注意层次清楚，一层意思完了，最好另起一段。
例如下面这封建立业务关系的书信正文层次就非常清楚:We learn from China Daily of the last week that you are in-terested in silk clothes.We Introduce ourselves as a leading exporter here in the lineof garments and are willing to enter into business relations withyou on the basis of equality and mutual benefit.Our silk clothess are made of high quality silk materials withtraditional workmanship.For your reference，we are enclosing anillustrated catalogue and the latest price list.If you are interest-ed，please send us your specific enquiry，on receipt of which wewill send our quotation and samples.We are looking forward to your early reply.上文第一段说明从何处获得对方信息，第二段阐明写信函的目的，第三段介绍产品，最后一段礼貌地表达期待对方回音、下订单等心情。
通篇读起来简单清楚，一目了然。
【参考文献】1.甘鸿.外经贸英语函电[M].上海:上海科技文献出版社，19962.郑淑媛.商务英语函电[M].北京:北京出版社，2007商务英语方向论文范文篇2浅谈商务英语翻译中文化意象的传递摘要：所谓商务英语，主要是指人们在商务活动中使用的英语，由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语，不仅具有一般英语特点，且具有丰富的文化底蕴，如不同国家的传统习俗、商务礼仪习惯等，具有特殊性。
本文将从商务英语特点入手，深入探讨翻译中文化意象传递的体现途径。
关键词：商务英语;翻译;文化意象;传递全球经济一体化趋势下，商务英语翻译成为我国对外贸易发展的主要载体，由于民族文化意象时常失落，导致人们对其它文化误解，因此加强对商务英语翻译中文化意象传递的研究具有非常重要的作用。