牛津译林版高中英语必修四Unit 1《Advertising》ppt单元归纳提升课件
5 ． cure
10 ． design 15.appeal
ment
11.bargain 16.urge
7.mental
12.bonus
8.trick
9.aim
13.fancy
14.consult
YL ·英语
必修4
B．词汇拓展
17．
vt.& vi.做广告，宣传→
n．做广告；广
n．广告
告活动；广告业→ 商 18．
5．
6． 7．
up to
弄清楚，弄懂；计算出 吸引，引起兴趣；呼吁
YL ·英语
必修4
8．
把„„表达清楚
9．
10． 【答案】 骗；爱上
死于„„
虽然，即使 1.旨在，目的是 2.上„„当， 受„„的
3. 欺骗；捉弄
4. 涉及，关于；处理，应付 7.appeal to 8.get
5.( 数量、程度等 ) 达到
YL ·英语
必修4
YL ·英语
必修4
Ⅰ.立体式复习单词 A．基础单词
1．
2． 3． 4． 5．
n．(个体或群体的)幸福、安全和健康；福利
vi.& vt.& n．欺骗；作弊；骗子；欺诈行为 adj.清白的，无罪的；无恶意的；纯真的 n．气息；呼吸 vt.& n．治愈；解决；药物，疗法；对策
6．
vt.& n．评论，评价
n．广告；广告宣传→
vt.说服，劝说；使信服→ n．说服；劝服
adj.说服力
的；劝导性的→
19 ．
n．宣传；促进 20．
vt. 推广，宣传；促销；促进，推动→
vt.& vi.使受益；得益于 n．益处；救济金→
adj.有益处的，有帮助的
YL ·英语
必修4
21．
vt.确定，查明；裁决→ n．分析，分析结果→
my message
YL ·英语
必修4
15．I'm surprised that you
that trick.
16．The diagram (图表)
stages of the process. 【答案】 11.figure out
show the different
12.appeal to
13.died
6.figure out
sth.across
9.die from/of 10.even if/though
YL ·英语
必修4
B．用上面词组的适当形式填空 11．The police cannot how the boys came into
the house because there's no evidence.
adj.& n．&vt.精致的；奢华的；空想，幻
想；爱好；想象；猜想
YL ·英语
必修4
14．
vt.咨询；请教
15．
吁，恳求 16． 望，冲动 【答案】
vi.&n.有吸引力；呼吁，恳请；吸引力；呼
vt.&n.敦促，力劝；竭力主张；强烈的欲 1.welfare 2.cheat 3.innocent 4.breath
【答案】 in the future. did the job.
1.Many young people don't know what to do 2.The family did manage to send him to a 3.Please tell me the way that/ in which you 4.When it comes to his past ， he feels sad.
4．When it comes to advertisement，we must all use our intelligence and not be a slave to them! 【句式仿写】 一提起他的往事，他就感到很难过。
YL ·英语
必修4
5 ． That is why we are considering designing a new package for our chocolate bar as well. 【句式仿写】 那是我不赞成这个计划的理由。
n．确定；决定 vt.分析
→
adj.有决心的
22．
【 答 案 】
17.advertise ； advertising ； 18.persuade ； persuasive ； 20.benefit ；
advertisement ； advertiser persuasion
19.promote ； promotion
YL ·英语
必修4
7．
adj.心理的；思想的，精神的；智力的
8．
9． 目标 10． 11．
vt.& n. 骗局；戏法，把戏；玩笑，恶作剧
vt.& vi.& n．以„„为目标；瞄准；目的， n．&vt.设计；图案，花样；设计 n．&vi.便宜货；协议；讨价还价
12．
13．
n．意外收获；奖金，额外津贴
from/of 14.get；across 15.fell for
16.is meant to
Hale Waihona Puke YL ·英语必修4
Ⅲ.仿写式活用句型 1．There are even PSAs to teach us how to live healthy lives. 【句式仿写】 许多年轻人不知道他们以后要干什么。
2．According to the publisher，readers do seem to be interested in this new novel. 【句式仿写】 家人的确设法让他上了技术学校。
YL ·英语
必修4
3． The information I found has really helped me educate others in the ways in which companies promote their products. 【句式仿写】 请告诉我你做工作的方式。
beneficial
21.determine ； determination ； determined
22.analysis；analyse
YL ·英语
必修4
Ⅱ.递进式回顾短语
A．短语互译
1． 2． 3． 4． be meant to fall for play tricks on deal with
12．I believe these cartoon characters will children. 13．The man，who had been in poor health， a heart attack.
14．I had created a way to
using as few words as possible.
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Unit 1 Advertising课件 牛津译林版必修4课件
［结束语］Looking forward to your reply.
Li Hua
【厚积薄发】 Ⅰ. 完成句子
(1)我们每一个人都接触过商业广告。
has exposed to commercial advertisements Every one of us _____________________________________. (2)有时候广告会对产品的销售量有很大影响。
purchase (vt. ) 9. ________ (n . )
senior adj. ) (高中或大学)毕业年级的, 级别(或地位)高的 10. ______( (n . ) aspect (n. ) 12. ______ bargain (n. ) 13. _______ (vi. ) 高年级学生, 毕业班学生; 上司; 年纪较长的人 update (vt. & n. ) 更新; 提供最新信息; 使现代化 11. ______ 方面; 层面 便宜货; 协议 讨价还价 精致的; 绚丽的; 奢华的
知道, 意识到 ____________ 涉及, 关于; 处理, 应付 ____________________
鼓励某人做某事 _______________ 事先, 预先, 提前 _______________
16. deal with
17. encourage sb. to do sth.
18. in advance
n. 技巧 接触 泛滥成灾 对……有影响
【经典语篇】
(2013· 大纲版全国卷 )假定你是李华 , 自制了一些中国结
(Chinese knot), 给开网店的美国朋友 Tom写封信, 请他代卖,
要点包括:
1. 外观(尺寸、颜色、材料); 2. 象征意义; 3. 价格。 注意: 1. 词数100个左右; 2. 可以适当增加细节, 以使行文 连贯。
牛津译林版 必修四 Reading unit1 Advertisements(共37张PPT)
Suppose your father is a smoker. What will you do after seeing this picture?
I will persuade my father not to smoke. I will persuade my father out of smoking.
summary
说服某人做某事 给某人治好 … 治愈…的疗法 对某事做出评价 使某人/某物受益 得益于… 对…有益处 为了…的利益 促销，推销某物 旨在做某事 意识到，明白
使某人意识到
persuade sb. to do sth. cure sb. of … a cure for … comment on sth. benefit sb./sth. benefit from… be of benefit to … for the benefit of … promote sth. be meant to be aware of make sb. aware of
What is the supermarket doing?
The supermarket is promoting its products.
promote
① to give sb. a higher position or rank
② to help the progress of ③ to help to organize and
The letter wa_s__m_e_a_n_t_t_o_ prove that no_t_a_l_l____ ads are false. I wrote a letter to my friend in order to prove that some ads are true. .
【精选课件】牛津译林版高中英语必修四Unit 1AdvertisingGrammar课件.ppt
ea.dgv.ise encourage invite remind warn
1. “Don’t believe every advertisement you read,” Michelle said to me. → Michelle advised me not to believe every advertisement I read. 2. “Don’t forget to take your medicine, Dad,” my daughter said. →
Unit 1 Advertising
Grammar and usage
Direct speech and indirect speech:
What are “direct speech and indirect speech? And when do we use them?
1. We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.
direct speech this these come
reported speech that those go
Reported speech: (1) statements
We use noun clauses introduced by “that” to report statements.
My daughter reminded not to forget to take my medicine.
→ that day / yesterday / on
1. “Don’t believe every advertisement you read,” Michelle said to me. → Michelle advised me not to believe every advertisement I read. 2. “Don’t forget to take your medicine, Dad,” my daughter said. →
Unit 1 Advertising
Grammar and usage
Direct speech and indirect speech:
What are “direct speech and indirect speech? And when do we use them?
1. We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.
direct speech this these come
reported speech that those go
Reported speech: (1) statements
We use noun clauses introduced by “that” to report statements.
My daughter reminded not to forget to take my medicine.
→ that day / yesterday / on
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页)
commercial ads
PSAs
promote products or service
educate people about health, safety, or any other problem that affects public welfare
What is an ad campaign ?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课aluate which ad is the best and make comments.
slogan
group language image and presentation
number
logo
A B C ABCABC A B C
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
Module 4 Unit 1 Project
Developing an ad campaign
Teaching aims：
You are expected 1) to read the two passages in the project and know the structure of an ad campaign.
Other group members will present
the ads, or show the billboards, or …
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
【优质课件】牛津译林版高中英语必修四Unit 1Advertising同步4优秀课件.ppt
He said，“Do you want to go by train or by plane？” →He asked me whether I wanted to go by train or by plane. [点津] 直接引语为疑问句时，若引述动词为say, 改成 间接引语时应将其改为ask。 [助记] 一般疑问句式直接引语变为间接引语的口诀： whether/ if接引语，陈述语序莫忘记；人称、时态和状 语，变化需用陈述句。 (3)特殊疑问句变为间接引语时，用原疑问词引导，变为 宾语从句。语序改为陈述句语序。
The soldier said to us, “Please stand closer to me.” →The soldier asked us to stand closer to him. “Don't play in the street！” the father said to his son. →The father warned his son not to play in the street. [点津] (1)直接引语为祈使句，若句中没有称呼语，变为间接引语 时，应根据句意给动词ask, tell, order等补上适当的宾语。 (2)直接引语祈使句中的please在间接引语中必须省去。
直接引语的时态 一般现在时 现在进行时 现在完成时 一般过去时 过去完成时 一般将来时
间接引语的时态 一般过去时 过去进行时 过去完成时 过去完成时 过去完成时 过去将来时
The teacher said, “You are doing OK.” →The teacher said that we were doing OK. (现在进行时变为 过去进行时)
I asked her, “Where have you spent your holiday？” →I asked her where she had spent her holiday. (现在完成时变 为过去完成时) [点津] 下列情况中，直接引语变为间接引语时，时态不变： (1)直接引语如果陈述的是客观事实或真理，当其变为间接引语 时，不管主句用的是什么时态，间接引语的时态都不变。 (2)直接引语中有明确表示过去时间的状语，变间接引语时仍保 持过去时。 “The earth moves around the sun”， my father said to me. →My father told me the earth moves around the sun. John said, “I was born on June 8,1982.” →John said he was born on June 8,1982.
牛津译林版必修四 Unit1 Advertising reading(共22张PPT)
（说明文）
a subject
introduction of subject supporting details
conclusion
Consolidation Title 1. _A_d_v_er_t_is_e_m_e_nts
Introduction
of subject （para1).
Ads are an 2._im__p_o_r_t_a_n_t_ part of our lives.
Para 4 The advice on ads
Para 5
Public service ads
T or F Questions
1 Advertisements are found in many places.
not only
2 PSAs a.
aware of social problems.things that cost much.
What have we learned today?
1.We've learned how to read expository writing. 2.We've learned something about two kinds of ads, commercial ads and PSAs . 3.We've known the advantages and disadvantages of ads now.
What do these ads have in common? They are all Commercial Ads.
Enjoy some other pictures
What similarities do these ads have?
a subject
introduction of subject supporting details
conclusion
Consolidation Title 1. _A_d_v_er_t_is_e_m_e_nts
Introduction
of subject （para1).
Ads are an 2._im__p_o_r_t_a_n_t_ part of our lives.
Para 4 The advice on ads
Para 5
Public service ads
T or F Questions
1 Advertisements are found in many places.
not only
2 PSAs a.
aware of social problems.things that cost much.
What have we learned today?
1.We've learned how to read expository writing. 2.We've learned something about two kinds of ads, commercial ads and PSAs . 3.We've known the advantages and disadvantages of ads now.
What do these ads have in common? They are all Commercial Ads.
Enjoy some other pictures
What similarities do these ads have?
Unit 1 Advertising配套课件 牛津译林版必修4课件
_________________________________________________
_______________________，we won't go abroad for our vacation.
基础知识通关 考点归纳拓展
2．疑问词＋to do
There are even PSAs to teach us how to live healthy lives.
基础知识通关
考点归纳拓展
Dear Sir/Madam，
I have learned from the newspaper that your company
needs an English secretary.____________________________________________ ____________________________
④Don't play tricks on the poor old man，for he seems a
stranger here. ⑤There are lots of different ways to get your message across when you are putting together an ad campaign.
9．________(vt.& n．)设计→________
(n.)设计者，设计师
基础知识通关 考点归纳拓展
10．________(vt.)确定，查明；决定；裁决→________(adj.)
坚决的，果断的，有决心的→________ (n.)决心，果断 11．________(n.)分析，分析结果→________(vt.)分析 12．________(vi.)做出反应，回应→________ (n.)反应；感应 13．________(n.)便宜货，协议；(v.)讨价还价→________(n.) 议价，交涉
牛津译林版 必修四 Reading unit1 Advertisements(共28张PPT)
Step 1: Lead In
Task 1 Self- test: A shopping list
Step 1: Lead In
Task 1 Self- test: A shopping list
Step 1: Lead In
Task 1
Question
Why do you prefer to choose those products?
Step 3: Comparative Reading
Task: Try to find the similarities and differences between commercial advertisements and public service advertisements.
Step 3: Comparative Reading
Step 2: Careful Checking
Step 2: Careful Checking
1. What is an advertisement?
2. Where can we find an advertisement?
3. How many types of advertisements are there? What are they?
Step 5: Critical Thinking
Task
Question
Does advertising play a positive or negative role in our dailyp 5: Critical Thinking
helpful sentence patterns
A Unit one dvertisements
Task
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…