体验商务英语3
体验商务英语3
Terms of settlement
1、As far as possible without increasing the cost, increase the quality inspection .
2、Before placing orders, careful patient to ask the customer requirements, once making half-way don't change.
Responding to customer needs
Orders have also been cancelled because Fortune Garments’ subsidiaries are not responding quickly to customers’ needs . When custmers what lastminute changes te clothing, the plants cannot meet custmers’ tight deadlines. For example, an Australian fashion chain cancelled an order because the US plant was not able to make minor changes to some silk jackets in time for their summer sale, The lost sale cost Fortune Garments over US$ 400,000.
Factory workers and administrative staff
1.Staff turnover is high in most factories. Industrial accidents are common, mainly because health and safety regulations are not being properly observed. 2.Factory workers complain about their wages. They are paid according to local rates, which in some countries are very low. They are often expectde to work overtime without extra pay.
体验商务英语3试题Exit_Test.docx
ExitTest(general review)Track 9L ISTENING1 You will hear five people talking about telephoning. For each recordings match each speaker to the piece of advice (a-h) that he/she gives. You will hear the recording twice.1 Speaker 1 a) Explain the purpose of your call2 Speaker 2 b) Don" interrupt the other person3 Speaker 3 c) Be careful when transferring calls4 Speaker 4 d) Control any feelings of frustration5 Speaker 5 e)Prepare your call before diallingf)Be friendly and professionalg)Clarify anything you don^t understandh)Take notes during the call2 Listen to the radio report and choose the correct option*6Over the last year, Matthews has seena)overall profits fall by over fifty percent.b)its turnover more than double・c)clothing sales decrease by about a third.7Which statement is true of the smaller clothing retailers?a)Six have sold their businesses to bigger retailers.b)Three went bankrupt over the summer.c)Two hope to merge their operations soon.8According to Jane, Beanelysa)is the most popular retailer in the area・b)is changing the way the company is organised.c)plans to expand the chain.9Which statement does Jane make about the clothing industry?a)There have been relatively few changes in customer demand.b)Small businesses can't afford the rates on their premises.c)There is a large number of competitors・10What reason is given for problems in the clothing industry?a)Companies are failing to diversify・b)There has been an increase in customers shopping online・c)Large compa nies can dema nd better deals from suppliers ・R EADINGA Read the article and complete the gaps (11-15) with the sentences (a-e).a)On the one hand, some manufacturers can be too old-fashioned and too concerned with the importanceof product engineering and the functionality of manufactured objects.b)Still, the battle between form and function is one that never quite goes away.c)And what of the Dyson vacuum cleaners?d)He may be right, but the Design Museum is just doing what every other museum in the world is doingthese days.e)This could be through the visual appeal of the product or its packaging・Does style really sell?By Richard TomkinsHow can the appearanee of a product be more important than what it does? I mean, what use is a designer kettle if its handle becomes too hot to hold or if the spout pours water everywhere but in the cup?______________ 11 It rose again last week when James Dyson, British inventor of the Dyson baglcss vacuum cleaner that has sold in millions around the world, resigned as chairman of Londonos Design Museum・ It is widely believed that Mr Dyson felt that the museum put too much emphasis on style and fashion at the expense of serious industrial design・In his resignation letter, Mr Dyson accused the museum of not keeping true to itself. 12Museums everywhere can no longer afford to be exclusive centres of scholarship and learning・ Among rivalry for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all、a new building by Frank Gehry to increase visitor numbers ・______________ 13 On the other there are those who believe that how a product looks is more important.Design is in deed a broad term, inv olving both function and form. Typically, in any given product area, it migrates from the former to the latter. Look at clothing: originally its function was to provide warmth, but having long since achieved that objective, its form is now dictated almost entirely by fashion. But surely you would have to be a very shallow person to think something^ appearance was more important than what it did?Today, in the post-industrial age, nearly all manufactured goods at any given price-point do much the same job. So almost the only way in which manufacturers can differentiate their products from those of their competitors is to establish some sort of emotional connection with the consumer. 14 Or it might happen through the imagery created by advertising or branding or some other such triumph of style over substance.______________ 15 Mr Dyson may believe that people buy these machines because of the graphs on the company website illustrating their superior suction, but I doubt very much whether they do. Most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is because it is a designer vacuum cleaner with a trendy brand. With its internal workings exposed, it is a bit like a RichardRogers building with all its pipes and ducts displayed in bright colours on the outside instead of beinghidden inside・ Functional it may be, but it is a bit of a gimmick, too.From the Financial TimesB Complete the phrases with the correct alternatives.16Dyson left the Design Museum because hea)found it took up too much of his free time.b)no Ion ger agreed with its ideas.c)wanted to concentrate on his own design work・17What docs the article say about museums?a)They no longer have to compete with each other for grants.b)They still need to attract more visitors・c)They should try to offer more specialised events・18What statement does the author make?a)The majority of consumers prefer to buy branded goods.b)Most similarly priced products are of a comparable standard.c)There are more inventions today than ever before・19The writer believes that people buy the Dyson vacuum cleaner becausea)it has an excellent after-sales service・b)it has a fashionable range・c)it has a life-time guarantee・20Which of these opinions does the author have?a)Function and design both influence buyers・b)Few companies dominate the fashion industry・c)Design is more important than function.S KILLS5 Complete the short dialogues below with a response (a-j).21A: Thank you for listening. Does anyone have any questions?B: ___________________________________________________22A: It，s nice to see you again, Sue!B: ___________________________________________________23A: Can wc come back to that later? Dave, over to you now・B: ___________________________________________________24A: Are you saying that weTl have to postpone the meeting?B: ___________________________________________________25A: I propose that we develop a prototype・B: ___________________________________________________26A: In your opinion, when shall we publish the annual report, in December?B: ___________________________________________________27A: Lei's look at the issue from a different angle・ Is there a way we could save money, for example?B: ___________________________________________________28A: So, have we covered everything?B: ___________________________________________________29A: Right, let's get started, shall we?B:30A: Would you find out what has happened to my plane tickets? They haven" arrived yet. B: 〜'a)You too. How are you?b)Yes, can you tell us the reasons for the low sales figures?c)Thanks, Td like to focus on the problems we5re having with outsourcing・d)I agree with you.e)I think a month earlier would be better.f)Hold on a moment, Michelle isn't here yet.g)No Just that we should start a bit late r.h)Sure, Fll look into things straightaway.i)Yes, I think so. Joe, do you agree?j)Do you mean by reducing salaries?V OCABULARY6 A Complete the sentences with the correct alternatives.31All the staff were asked to ________________ to Spain.a) outsource b) invest c) relocate d) reorganise32There^s a problem with the machinery so the quality of the goods hasn't reached its usuala) fault b) flaw c) standard d) design33B-Voy Bank is looking for three new bank officers to work in its new high street ________________a) branch b) factory c) plant d) store34It's important that we get a _________________ for our product soon so that no one can copy our ideas.a) breakthrough b) discovery c) brainwave d) patent35This organisation is too _______________ There are four forms for everything!a) bureaucratic b) hierarchical c) flexible d) progressive36Bed-Lux has recently _______________ its main rival Duvet-Delights・a) merged b) taken over c) reorganised d) outsourced37I am writing to invite you to _______________ your research findings at the ECR conference・a) network b) socialise c) present d) talk38I want my new sofa to look good but ifs more important that it9s _________________ I don't want to have to replace it for years!a) time-saving b) stylish c) durable d) space-saving39I'm 63 now, so Fve only got two years to go until I reach ________________ age・a) redundancy b) appointment c) retirement d) promotion40Pre-tax profits have _______________ to an all time low of $ 1 ・2m.a) plummeted b) skyrocketed c) soared d) risenB Complete the article below with the correct alternatives.FT MONEY _ Markets WeekUK:Whitehead MannWhitehead Mann, the ___________________ 41 agency, saw its share price drop 35 percent_________________________ 42 138p after the company issued a profit warning, ______ 43 it blamed on its failure to ________________ 44 in the US. Chief _________________ 45 Stephen Lawrenee denied that the warning about the US was an excuse for problems elsewhere, but said there had been a fall in the half-yearly ___________________ °& duri ng the first half in the UK, con tine ntal Europe and Asia. Research shows the company's ________________ 47 of the market has already _________________ 48 1.2 percent this year. Analysts said the company faced a significant __________________ 49 to improve its overall ______________ 50 in the second half.From the Financial Times41 a) recruit b) recruiting c) recruiter d) recruitment42 a) at b) to c) in d) by43 a) that b) whom c) who d) which44 a)increase b) rise c) expand d) boost45 a) Manager b) Executive c) Supervisor d) Board46 a) turnover b) capital c)taxes d) funds47 a) amount b) area c) share d) dividend48 a) fallen b) lost c) soared d) acquired49 a) challenge b) difficulty c) con d) disadvantage50 a) reliability b) performance c) quality d) standardL ANGUAGE8 A Complete the article using the correct form of the verb in brackets.Fast-growing paper manufacturer GRED _________________ " (said / has said) yesterday that it______________ 52 (creates / is going to create) seven hundred and sixty jobs over the next six years as part of an expansion plan.The firm _______________ 53 (has been announced / has announced) that it _________________ >4 (plans / will plan) to build a major extension to its headquarters. This decision _________________ 55 (will result / is resulting) in new jobs throughout the region. The extension __________________ " (will complete / will be completed) in October and should expand the plant by a third.GRED also says it ________________ ' (will help / helps) the business double sales over the next five years・ The investment _____________ (will also provide / is providing) extra production capacity,and a better goods despatch area・ The investment comes after a record year for the company. Since March GRED _____________________ 59 (saw / has seen) a huge rise in sales and last week a company spokesman predicted that profits _________________ 60 (could reach / is reaching) £1.7 million for the past twelve months・This would mean profits were up twelve percent on the previous year. GRED _________________ 61 (has planned / has been planned) to spend £40 million this year, opening forty-five shops and refurbishing existing premises. Two factories ________________ 62 (were also opened / have opened) by the company in Belgium recently.B In most of the lines (63-70) in the article there is an extra word> Find these words. If a line is correct, put a tick in the space next to that line.63Use of video or web conferencing by US companies instead of these fhce- to-face ______________ 64meetings has more than doubled in two years. A survey by the country^ __________ 65National Business Travel Association found it that business travellers used __________ 66it an average of five times last year, compared by with twice in 2002・ But travel ______________ 67managers remain evenly divided on whether the technology will be retain its __________ 68popularity in the future. Meanwhile, the association docs forecasts that travel __________ 69costs for US companies will rise by seven percent next year. The amount __________ 70spent out on air travel and car hire will rise by five percent and the cost of __________ eating out will go up by three percent.From the Financial TimesW RITINGA Read the e-mail below. You agree to do what Roy asks you. Write a short letter of 40 to 50 words to Mr Jenning&From...Roy HolmesSubject: Conference in Manchester 12 NovDear PatI forgot to send the latest programme for the Quality Systems conference on 12 Nov to Mr Jennings and Fm not in the office today. Please could you post it to him - it's on my desk・ Could you also write him a short 】etter on my behalf to apologise for not sending it earlier. Ask him to call me on my mobile if he's got any questions・ Pass on my numbe匸ThanksRoyB You work for a stationery company and you received an order five weeks ago for 25 printer cartridges from a client, Mr Scott. You are despatching the order today. Write an e-mail (120 to 140 words) to the clientRemember to include the following points:•thank him for the order•apologise for not dealing with it sooner•give a reason for the delay•give a new delivery date and time•offer a discountS PEAKINGYou are going to have a speaking test that will last about 10 to 15 minutes.The examiner will ask you to spend 5 minutes preparing the short presentation below. You may make notes during this time if you wish.You have been asked to look after a group of visitors spending the afternoon at your company/collcgc. Make a short presentation to the visitors:•Greet the group and introduce yourself•Tell them about the company/college•Tell them about the benefits of joining the company/college•Outline the programme you have arranged for them in the afternoon•Be prepared to answer the examiner^ questionsExitTest Answer KeyTrack 9Listening (10 marks)See page 39 for audio script1g/2d/3b/4e/5f6c/7b/8b/9c/ 10bReading (10 marks)11 b/ 12d/ 13a/ 14e/ 15c16b/ 17b/ 18b/ 19b/20aSkills (10 marks)21 b/22 a/23c/24 g/25 d26e/27j/28i/29f/30hVocabulary (20 marks)31 c / 32 c / 33 a / 34 d / 35 a / 36 b / 37 c / 38 c / 39 c / 40 a41 d/42 b/43 d/44 c/45 b/46 a/47 c/48 a/49 a/50 bLanguage (20 marks)51 said / 52 is going to create / 53 has announced / 54 plans / 55 will result / 56 will be completed / 57 will help / 58 will also provide / 59 has seen / 60 could reach61 has planned / 62 were also planned / 63 these / 64 / / 65 it / 66 by / 67 be / 68 does / 69 / / 70 out Writing (20 marks in total; 10 marks each)See page iv for model answersSee page 42 for the Examiner GuidelinesSpeaking (10 marks)See pages 41 -42 for Examiner's GuidelinesTotal Marks: 100。
体验商务英语3试题Entry_Test解读
Name _____________________________________ Class ____________________________1Entry TestTrack 4L ISTENING1 You will hear a recorded message. Write one or two words or a number in the spaces on the note below.You will hear the recording twice. Message for: Martin James Caller’s name: _______________1 Company: Furniture WagonCalled about:A forthcoming _______________2 Will now take place on: (date) _______________3 at (time) _______________4 Please call her on:_______________52S KILLSA Match the questions (6–10) to the replies (a –e). 6 A: Right let’s get started, shall we?B: ________________________________________________7 A: Thank you for listening to my presentation. Does anyone have any questions?B: ________________________________________________8 A: Bill Smith speaking. How can I help you?B: ________________________________________________9 A: What do you think about my idea?B: ________________________________________________10 A: Sharon, can I introduce you to my colleague Simon? B: ________________________________________________ a) Hello, pleased to meet you.b) I quite agree – it’s the best thing to do.c) Could you say something about the overall performance? d) Hold on a moment, Paul’s not here yet.e) Could you put me through to Jenna Hall, please?3B Put the sentences below in a logical order to make a conversation. The first one has been done for you.a) OK. Hang on. Let me get a pen. Right, go ahead. b) We’re moving the venue to the Novotel Hotel as it’s bigger.c) Hello Mike, it’s Sharon here. I’m calling about the training course on Friday. d) OK. Anything else?e) Oh, hello Sharon. What’s the matter?f) I’m afraid we’re going to have to make some changes. g) Bye.h) Martin Beal isn’t able to run the afternoon session. Brian Small is going to do it instead. That’s all I think.i) OK. I’l l let everyone know. Thanks for calling. Bye.0 ___c _ 11 _____ 12 _____ 13 _____ 14 _____ 15 _____ 16 _____ 17 _____ 18 _____4V OCABULARYA Match the words (a –k) to their definitions (19–27). The first one has been done for you. a person /company that pays people to work for them0 a person / company that pays people to work for them a) trainer 19 a person / company that produces goods b) customer 20 a person who you work with c) CEO 21 a person who buys a product / service d) manufacturer 22 the highest ranking person in a company e) employer 23 a person who is paid to work for someone else f) consultant 24 a person who gives adviceh) employee 25 a person who learns a skill from someone else i) colleague 26 a person who supervises you j) trainee 27 a person who teaches others a skillk) line managerB Complete these sentences with the correct form of the word given in brackets.28 I work for a large _____________________________ (organise ) that has offices all over the world. 29 What is their best-selling _____________________________ (produce )?30 We need to discuss our prices at the _____________________________ (meet ) next week. 31 All new employees must complete a one-month_____________________________ (train ) course. 32 The call centre takes phone calls from over 2,000 _____________________________ (custom ) aday.5A Match the headings (33–37) to one of the newspaper articles (a –e). 33 Congratulations to local company! __________________ 34 Creativity comes at a price __________________ 35 New branches opening soon __________________ 36 What a waste of time! __________________ 37 Growth in IT__________________B Now decide if the statements are true or false. 38 2IT is going to employ a senior executive. 39 Scoopy’s only won one prize.40 Mercury plans to develop its business in France.41 The majority of companies offer staff opportunities to be creative.42 Most managers interviewed spend over two thirds of their time in meetings.6A Choose the correct form of the verb in brackets to complete this e-mail. ToJake Williams Subject: Estonia Hi JakeSorry for not replying to the e-mail you ______________43(have sent /sent) last week. I______________ 44 (am / have been) on business to Estonia for a week and only ______________ 45 (returned / have returned) yesterday.The visit ______________ 46 (didn’t start / doesn’t start) well though! Unfortunately my bus to the airport was late and I ______________ 47 (almost missed / have almost missed) the plane. Anyway, I had a good time and I am already planning another trip! Best wishes Carina7B Complete the sentences using the correct form of the verb in brackets.48 The company _____________________________ (never / spend ) more than $1.4m on marketing. 49 My colleague _____________________________ (travel ) to Germany on business next week. 50 At the moment we _____________________________ (develop ) a new logo.51 The 14.13 train to Milton Keynes _____________________________ (usually / leave ) LondonEuston from platform 5.8C Complete the sentences using the correct alternatives.52 Write down your contact details there and I ___________________________ you a brochure.a) sendb) will sendc) am sending53 I ___________________________here since 1995.a) have workedb) am working c) work54 We nearly ___________________________bankrupt in the summer.a) had goneb) have gonec) went55 I’ve decided what to spend my redundancy money on. I ___________________________ m y ownbusiness.a) am going to start b) startc) would start9W RITINGA You have arranged to meet a colleague from one of your company’s other branches. Write an e -mail of 40 to 50 words.Include the following points:• explain that you can’t keep the ap pointment • give a reason• suggest an alternative date and timeB Read the advert below and write a letter of application. Write 120 to 140 words. Remember toPEAKING You will have a ten minute oral test. You have five minutes to prepare. The examiner will ask you a few questions about yourself. Answer the questions as fully as possible.。
体验商务英语综合教程3Business_English_Unit_3_Organisation
Unit 3: Organisation
Starting up
1. Which people in your organisation have their own office?Do you have their own office because of a seniority?;a need ofr confidentiality?;the type of work they do?
3.Which of the words describe your own orgnisation you know well? vocabulary file page 159
Reading: A successful orgnisation
A.Read paragraph 1 of the article and answer these quesitions.
combination in each group. P26. Excercise C,D
Case study:
Level III & IV: Applying and Analyzing
Case study: Auric Bank Background The call centres Task. Writing P136.
知识回顾 Knowledge Review
放映结束 感谢各位的批评指导！
体验商务英语综合教程3 unit 3 Change
2.Vocabulary
1.Reorganised 2.Restructure 3.Relocating 4.Downsized 5.Retrain 6. Relaunch 7.Upgrade 8.Decentralise 9.Redevelop 10.Update 11.Deregulate 12.Reassess
can go to the park for a cigarette. 5. No. the decision is postponed.
THANKS！
4.Listening
1 to create better value/ a future for the organization 2 a. the number of people involved in the development stage of the project. b. The number of hours over which this “conversation” took place.
7. Upgrade the computer system 8.Decentralise the decision-making process 9.Redevelop the discussed car-park site 10.Update the whole image 11. Deregulate the industry 12. Reassess the situation
目录
CONTENTS
1
Starting up
2
Vocabulary
3
Listenging
4
Reading
5
Skills
2.Vocabulary
体验商务英语综合教程3-课文翻译（全）
第一单元欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。
美国皮具制造商蔻驰（Coach）是一个典型的例子。
在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。
2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。
巴宝莉（Burber ry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的顾客却偏爱该集团欧洲生产的产品。
为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。
古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。
” 古琦的控股公司（Pinaul t Printe mps Redout e）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
欧洲工商管理学院市场营销系的Am itava Chatto padhy ay教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。
对于奢侈品，品牌的作用至关重要。
破坏它是一种弥天大罪。
体验商务英语3unit1Globalization
1-5
The Globalization of Markets
The globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace.
economies with high barriers to crossborder trade and investment a move toward a more integrated global economic system with lower barriers to trade and investment about $3 trillion in foreign exchange transactions taking place everyday the establishment of international institutions
1-11
Declining Trade and Investment Barriers
Lower trade barriers enable companies to view the world as a single market and establish production activities in optimal locations around the globe
The goal for companies is to lower their overall cost structure or improve the quality or functionality of their product and gain competitive advantage
体验商务英语综合教程 3
体验商务英语综合教程 3简介《体验商务英语综合教程 3》是一本面向初学者的商务英语教材，旨在提高学习者的商务英语综合能力。
本教程注重实用性，内容涵盖商务英语中常见的场景、词汇、语法和写作技巧等方面。
通过本教程的学习，学习者可以掌握商务英语的基本知识，提高与国际商务合作伙伴的交流能力，为将来的职业发展打下坚实的基础。
目录1.商务电话沟通2.商务邮件3.商务会议4.商务谈判5.商务演示6.商务旅行7.商务社交8.商务报道9.商务跨文化交流10.商务英语写作内容1. 商务电话沟通商务电话沟通在商务英语中占据重要地位。
本单元将帮助学习者掌握商务电话的基本用语、礼貌用语以及处理各种商务电话沟通场景的技巧。
2. 商务邮件商务邮件在商业活动中扮演着重要的角色。
学习者将通过本单元学习到商务邮件的格式、常用词汇和写作技巧，提高商务邮件的撰写能力。
3. 商务会议商务会议是商务英语中常见的场景之一。
本单元将帮助学习者了解商务会议的流程，学习商务会议中常用的表达方式和讨论技巧，提高商务会议的参与能力。
4. 商务谈判商务谈判是商务英语中重要的技能之一。
通过本单元的学习，学习者将掌握商务谈判的基本用语、策略和技巧，提高商务谈判的成功率。
5. 商务演示商务演示在商务活动中扮演着重要的角色。
本单元将帮助学习者学习到商务演示的技巧、幻灯片设计和口语表达，提高商务演示的效果。
6. 商务旅行商务旅行是商务英语中常见的情景之一。
本单元将帮助学习者学习商务旅行所需的词汇、常用表达和文化礼仪，提高商务旅行的顺利度。
7. 商务社交商务社交是商务活动中不可忽视的一环。
学习者将通过本单元学习商务社交的礼仪、常见场景的表达方式和技巧，提高商务社交的应对能力。
8. 商务报道商务报道在商业领域中起着重要的作用。
通过本单元的学习，学习者将学会商务报道的写作要素、技巧和分析方法，提高商务报道的质量。
9. 商务跨文化交流商务跨文化交流是国际商务合作中的一大挑战。
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Background information
Consultant’ report
company introduction
The specific scheme terms of settlement
Fortune Garment, one of Hong Kong’s oldest trading groups makes high quality clothing. It has become a global company: it has over 3000 suppliers in 17 countries , and employs staff from all over the word in its head office and factores. It is expanding rapidly in foreign markets with sales of over US$ 1.8bn.
Terms of settlement
1、As far as possible without increasing the cost, increase the quality inspection .
2、Before placing orders, careful patient to ask the customer requirements, once making half-way don't change.
Consultant’ report
Michael Chau is aware that morale is low among managers and lower-level staff. He has asked a business consultant to investigate the reason for this. Here are the consultant's main findings. These findings suggest different behavio rs within the two subject communities.
3、Company to train a group of designers, and regular training, strengthen the exchanges between them, the intellectual development of the new type . 4、Improve the wages of the workers, and clothes to daily circulation, give workers more freedom . 5、Appropriate to expand company size or lay off .
Design
When the company was smaller, it had the same lowpricing strategy, but the design of its clothing was outstanding. However, nowadays, the company seems to have lost its creative energy. Its latest collections were described by a fomous fashion expert as ‘boring, behind the times and with no appeal to a fashionconscious buyer’. Other experts agreed with this opinion. The problem is that ideas are not shared between the company’s designers. According to one designer, ‘there’s not enough contact between designers at the different production centers, The designers never meet or phone each other, and they rarely travel abroad’.
3.Administrative staff said their office are overcrowded and badly ventilated. 4.Supervisors form head office are of different nationality form their staff. This causes communication problems. Many factory workers said they did not always understand their supervisors’ instructions.
Factory workers and administrative staff
1.Staff turnover is high in most factories. Industrial accidents are common, mainly because health and safety regulations are not being properly observed. 2.Factory workers complain about their wages. They are paid according to local rates, which in some countries are very low. They are often expectde to work overtime without extra pay.
1、Management
2、Factory workers and administrative staff
Management
1.Managers of subsidiaries say they are underpaid. They are demotivated and feel their contribution to the group’s profits is undervalued. 2.The majority of managers say they should have a share in the profits of their subsidiary (5%-10% was the figure most commonly mentionde ). 3.All managers reported that they did not have enough freedom of action. They want more autonomy and less control from head office over finance, pay and sources of materials. 4.Managers need more advice on quality control and would like more contact with staff from other subsidiaries.
Quality
control
Many subsidiaries make ciothing from materials supplied by several of the company’s plantes. Although this helps to lower costs, the materials are often of poor quality. This has resulted in cancelled orders. Recently, a German distributor refused a consignment of 50,000 blouses, Cancellation of the order cost Fortune Garments half a million dollars in lost sales.
With the development of society and economy, the sales of the products is facing three marol
2、 Responding to customer needs 3、 Design
背景介绍 Background information
Michael Chau, is proud that his company can usually accept a major order and deliver the goods to a customer within four weeks. However, globalisation has brought problems in the company’s overseas plants, and this is having a bad effect on its share price. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if didn’t sort our its problems soon
Responding to customer needs
Orders have also been cancelled because Fortune Garments’ subsidiaries are not responding quickly to customers’ needs . When custmers what lastminute changes te clothing, the plants cannot meet custmers’ tight deadlines. For example, an Australian fashion chain cancelled an order because the US plant was not able to make minor changes to some silk jackets in time for their summer sale, The lost sale cost Fortune Garments over US$ 400,000.