剑桥国际商务英语教案
剑桥商务英语课程教学大纲
剑桥商务英语课程教学大纲《剑桥商务英语》课程教学大纲（Business English certificate of Cambridge Preliminary）课程类型：专业必修课课程编号：N062015适用专业：国际贸易实务专业先修课程：外贸英语后续课程：外贸英语会话、商务英语听力学分：3总学时：48 其中理论学时:30 , 实验或上机学时:18教学目的与要求：本课程的教学目的：剑桥商务英语证书考试（BEC）属专门用途的英语考试，主要考查考生在商务方面的英语实际运用能力。
通过本课程的学习达到以下教学要求：1、知识：简单商务对话的主要内容；表达和接收一些有关个人的信息；记录一些用来填写表格或备忘录的信息。
2、技能：通过听、说、读、写等基本技能的综合训练，培养学生的国际商务沟通能力，信息获取、整合及应用能力。
通过商务基本技能的训练，使学生掌握一定的实务操作能力，以利今后职场发展。
3、能力：可以培养学生今后在外商接洽过程中的口语能力。
本课程为考试课程。
序号章目名称学时分配讲课实验上机Unit 1a Job descriptions 2Unit 1b Working conditions 2Unit 2a Company history 2Unit 2b Company activities 2Unit 3 Exam focus: Vocabulary 4 Unit 4a Telephoning 2Unit 4b Internal communication 2Unit 5a Facts and figures 2Unit 5b Performance 2Unit 6 Exam focus: Reading 1 3 Unit 7a Product description 2Unit 7b Product development 2Unit 8a Business equipment 2Unit 8b Correspondence 2Unit 9 Exam focus: Writing 1 3Unit 13a Production 2Unit 13b Quality control 2Unit 14a Direct service providers 2Unit 14b The banking sector 2Unit 15 Exam focus: Speaking 4Unit 18 Exam practice 4合计48绪论一、Introductions二、Tips and Skills of how to pass BEC Preliminary重点介绍剑桥商务英语初级的考试题型和通过剑桥商务英语考试的方法和技巧。
剑桥商务英语 教案
剑桥商务英语教案教案标题：剑桥商务英语教案教案目标：1. 帮助学生了解剑桥商务英语考试的结构和要求。
2. 培养学生商务英语沟通能力和专业词汇的掌握。
3. 帮助学生提高商务英语写作技巧和口语表达能力。
教学内容：I. 词汇和短语学习- 引导学生学习与商务英语相关的专业词汇和短语，如财务、市场营销、人力资源等领域的术语。
- 使用词汇列表、图片和实际案例等教学资源，帮助学生理解词汇的意义和用法。
II. 商务英语听力训练- 提供有关商务场景的听力材料，如电话交流、业务会议等。
- 引导学生进行听力练习，通过针对性的听力问题培养学生听懂商务英语的能力。
III. 商务英语阅读理解- 使用商务英语教材中的文章和案例，对学生进行阅读理解训练。
- 引导学生掌握策略，如快速浏览、关键词标记等方法，提高阅读速度和理解能力。
IV. 商务英语写作技巧训练- 教授商务英语写作的基本技巧，如商务电子邮件的写作格式、商业报告的结构等。
- 给学生提供实际商务场景的写作任务，如商务信函、商业计划书等。
- 鼓励学生进行写作练习，并提供有针对性的反馈和修改建议。
V. 商务英语口语训练- 创设商务英语口语练习的场景，如模拟电话谈判、商务演讲等。
- 引导学生运用商务英语词汇和短语，提高口语流利度和表达能力。
- 提供角色扮演和小组讨论等活动，培养学生团队合作和协商能力。
评价和反馈：1. 给学生提供定期的模拟考试，评估他们对剑桥商务英语考试的掌握程度。
2. 提供针对性的反馈和个人指导，帮助学生发现问题并改进学习方法。
3. 鼓励学生参与课堂讨论和互动，以增强他们的学习动力和积极性。
教学资源：1. 剑桥商务英语教材和练习册。
2. 商务英语词汇表和短语辞典。
3. 商务英语听力和口语材料，如商务会议录音、商业访谈等。
4. 商务英语阅读材料，如商业报告、广告宣传等。
5. 电子邮件和商务信函范例。
6. 视频和在线资源，如商务英语讲座、商业新闻等。
教学活动安排：1. 剑桥商务英语考试概述和要求的讲解。
剑桥商务英语初级教案
剑桥商务英语初级教案教案标题：剑桥商务英语初级教案教学目标：1. 通过本课程，学生将能够掌握商务英语初级水平的基本词汇和语法知识。
2. 学生将能够在商务场景中进行简单的交流和沟通。
3. 学生将了解商务英语的基本礼仪和文化背景。
教学内容：1. 课程介绍和学习目标的讲解2. 商务英语初级词汇和语法的学习3. 商务场景模拟对话练习4. 商务英语文化和礼仪的学习教学步骤：第一课：课程介绍和学习目标1. 向学生介绍课程内容和学习目标，激发学生学习商务英语的兴趣和动机。
第二课：商务英语初级词汇和语法的学习1. 教授商务英语初级词汇，包括常用商务词汇和短语。
2. 引导学生学习商务英语初级语法知识，如基本的句型和时态。
第三课：商务场景模拟对话练习1. 提供商务场景对话材料，让学生分组进行角色扮演练习。
2. 引导学生在对话中运用所学的商务英语词汇和语法知识进行交流和沟通。
第四课：商务英语文化和礼仪的学习1. 分享商务英语的文化背景和国际商务礼仪的重要性。
2. 讨论不同文化背景下的商务交流差异，并提供实际案例进行分析和讨论。
教学评估：1. 通过课堂练习和角色扮演，评估学生对商务英语词汇和语法的掌握程度。
2. 通过小组讨论和案例分析，评估学生对商务英语文化和礼仪的理解和应用能力。
教学资源：1. 剑桥商务英语初级教材和练习册2. 商务英语词汇和语法练习题3. 商务场景对话材料和角色扮演指导4. 商务英语文化和礼仪案例分析材料教学反思：1. 根据学生的学习情况和反馈，及时调整教学内容和方法，提供个性化的辅导和指导。
2. 鼓励学生自主学习和实践，提供额外的学习资源和练习材料。
剑桥商务英语_教案_课件Unit_2a_Company_history
Teaching steps
• • • • • • • Step1: Lead-in Step2: Vocabulary and grammar Step3: Text A:The history of Volkswagen Step4: Text B:Company profile Step5: Classroom practice Step6: Extended business knowledge Step7:Assignment
Lead in
• Do you want to have a car of your own? • Have you ever seen a car with the brand name: Volkswagen (VW)? • What do you know about VW?
Quiz about Volkswagen
Company profile
Speaking practice
Ss order cards to make company organigram then describe the company structure
Speaking Tip
Practice
• Past simple: Complete the website extract with the correct form of the verbs in brackets. • The Founding of Nokia • Nokia’s history (1begin) began in 1865,when engineer Fredrik Idestam (2establish) a woodpulp mill by a riverbank in southern Finland and (3start) manufacturing paper. • The company, which he (4name) _____Nokia, (5become)_____successful as the consumption of paper and cardboard (6increase) during European industrialization. A large workforce (7come) to the Nokia factory, and a town of the same name (8grow) up around it.
剑桥商务英语课程教学设计
2.终结性考试
“剑桥国际商务英语”课程的终结性考试占课程总成绩的70%，考试按教学大纲的要求进行，由学校统一命题。考试内容应紧密结合所学教材，重点考核学生的商务英语语用能力。
13a
2
1
1
具备较高的人文素养和必要的科学素养
13b
3
2
1
具备较高的人文素养和必要的科学素养
14
2
1
1
具备较高的人文素养和必要的科学素养
14b
3
2
1
Reading
具备较高的人文素养和必要的科学素养
15 :
1
1
培养学生基本的文化素养
16a
3
2
1
Reading具备较高的人文素养和必 Nhomakorabea的科学素养
16b
3
2
10b
3
2
1
诚信意识、团队意识和竞争意识
合计
132
79
53
占总时数的比例（%）
100%
60%
40%
四、教学情景设计
教学技术要求
1.多媒体技术
2.网络技术
3.
教学条件要求
1.语音室
2. 多媒体教室
3. 场景模拟活动室
课程负责人签字： 范善颖 教研室主任签字： 系主任签字：
三、课程教学内容设计表
章节（模块/任务）主要内容与任务
总
时
数
其中
商务英语II 教案
商务英语II教案项目1考试和课程介绍一、教案头本单元标题：考试和课程介绍授课班级2020级商务英语1班,2班课时2上课地点海珠H202，H203教学目标能力目标知识目标能演示口语考试过程；能描述听力、阅读、写作考试的题型；能告诉其他同学考试的地点和时间；能描述课程的上课模式及主要内容；能描述课程的评分方法掌握剑桥商务英语考试听说读写方面的内容；了解剑桥商务英语考试的细节安排；知道课程的上课模式及主要内容；了解课程的评分方案。
能力训练任务及案例任务1演示口语考试过程通过学习口语现场考试的案例，要求学生模仿操练。
任务2描述出听力的题型通过听剑桥商务英语中级考试的样题，让学生了解考试中使用的语音和考试题型，并让学生描述总结出所有的题型。
任务3描述出阅读的题型通过题型的演示，使学生了解阅读考试的内容和题型，要求学生自己总结出考试的特点，两人一组，互相告诉对方阅读考试的相关信息。
任务4描述出写作的题型给出两个写作考试的题目，让学生四人一组，分组完成写作任务后作口头报告；教师展示范文后，让学生总结描述出写作题型。
任务5描述出考试的评分方法、考试地点和时间给出相关的搜索网站和资源，让学生分组在网上搜索考试的评分方法，考试地点和时间参考资料1、《新编剑桥商务英语中级》，经济科学出版社，2002.32、《新编剑桥商务英语（中级）同步辅导》经济科学出版社2002.3二、教学设计步骤教学内容教学方法教学手段学生活动时间分配模仿操练口语考试的全过程案例分析，视频演示，介绍口语考试的全过程，让学生两人一组，模仿操练。
案例分析及展示，课件演示提供搜索的网站学生分组模拟操练，并上台演示10分钟描述出听力的题型通过听剑桥商务英语中级考试的样题，让学生了解考试中使用的语音和考试题型，并让学生描述总结出所有的题型。
组织学生听样题，小组讨论发言并总结课件演示音频播放小组讨论，派代表发言10分钟描述出阅读的题型通过题型的演示，使学生了解阅读考试的内容和题型，要求学生自己总结出考试的特点，两人一组，互相告诉对方阅读考试的相关信息。
《新编剑桥商务英语》教案
《新编剑桥商务英语》教案一、教材概述二、教学目标1.帮助学生掌握商务英语的基本词汇和语法知识。
2.培养学生运用商务英语进行真实交流和沟通的能力。
3.培养学生进行商务英语听力和口语的能力。
4.帮助学生理解商务英语中的文化和礼仪。
三、教学内容本教案将以第一单元为例，列举该单元的教学内容和所需教学资源。
1.教学内容：语言目标：1)学习基本的商务英语问候和自我介绍。
3)学习商务英语中的数字和时间表达方式。
4)学习商务英语中有关日程安排和预定的表达方式。
2.特殊要求：本单元主要针对商务英语初学者，建议使用简单明了的教学方法和实际例子进行教学。
同时，教师应注重培养学生的听、说、读、写以及交际能力，通过多种教学方法和活动加强学生对商务英语的理解和应用能力。
3.教学步骤：Step 1: Pre-reading引导学生讨论以下问题：1)你觉得商务英语为何重要？2)你在工作中需要用到哪些商务英语技能？3)你对商务英语有什么期望和困惑？Step 2: Reading教师给学生分发教材第3页的课文《Introductions》。
要求学生阅读课文，并回答以下问题：1)为什么要进行自我介绍？2)商务英语中的自我介绍需要包含哪些内容？3)商务英语中的自我介绍需要注意什么？Step 3: Vocabulary教师给学生分发教材第4页的词汇表。
要求学生根据课文和词汇表，记忆并使用以下词汇：- Colleague 同事- Greet 致意- Shake hands 握手- Exhibit 展览- Venue 会场- Reception 欢迎会Step 4: Speaking Practice教师分别给学生分发教材第5页和第6页的对话练习。
要求学生小组内进行对话练习，模拟商务场景中的自我介绍和问候。
教师巡视并指导学生的练习，给予必要的纠正和鼓励。
Step 5: Listening PracticeStep 6: Writing Practice要求学生撰写一封商务自我介绍的电子邮件。
剑桥商务英语-教案(高级)
精品课程Pass Cambridge BEC Advanced 《剑桥商务英语》（高级）教案兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸兰州工业高等专科学校单元（章）教案用纸Unit I a Work rolesObjectives:To enable Ss to talk about their jobs and dutiesTo enable Ss to write reportsTo practise reading for specific informationTo practise listening for gist and specific informationTo review the present simple and present continuousMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewDescribing work rolesSpeaking Ss exchange brief job descriptions.Reading 1 Ss read about WorkSet and explain the use of colour. Ss then discuss the differences between two pie charts showing a job brief and an employee’sfeedback.Language Ss match verbs with WorkSet colours and think of further verbs,Listening Ss listen to five speakers talk about their jobs and decide what each speakerwould like to improve (Listening Test Part Two).Language Ss focus on the present simple and present continuous.Speaking Ss interview a partner to produce a WorkSet pie chart for their partner's job. Report writingReading2 Ss read a report about a seminar on team leadership and say how WorkSet was used. Ss then answer comprehension questions.Writing Ss focus on report layout and phrases.Ss write a report about their own jobs based on WorkSet pie charts (WritingTest Part Two).Unit lb Company structureObjectives:To enable Ss to talk about company structureTo practise reading and listening for specific informationTo review the past simple, present perfect simple and present perfect continuous Materials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewTypes of company structureSpeaking Ss look at three diagrams showing company structures and say what kind of companies they could be.Reading Ss read a newspaper article about company structures and list the advantages and disadvantages of each structure. Ss then answer comprehensionquestions.Speaking Ss discuss the structure of their company.Flexible workingListening Ss listen to a BT manager talk about flexible working practices and summarise the programme he is discussing,Ss listen again and answer multiple-choice comprehension questions(Listening Test Part Three).Language Ss focus on the past simple, present perfect simple and present perfect continuous.Speaking Ss use a questionnaire to assess the suitability of their partner's job for home-working.Writing Ss write a proposal assessing the suitability of their own job for home-working (Writing Test Part Two).Optional task Ss visit BT's Working From Home website and identify the most important practical considerations when setting up a home office.Unit 2a Stocks & sharesObjectives:To enable Ss to talk about financial trendsTo enable Ss to describe trends in writingTo practise listening for specific informationTo review language of similarity and differenceMaterials needed: Cassette Pass Cambridge BEC AdvancedCards 6 cards; one set of cards per pair to be photocopied from T's GuideUnit overviewShare pricesSpeaking Ss discuss where they can find out about a company's share price.Reading Ss read an extract from a stock market listing and match definitions with headings.Speaking Ss discuss the popularity of investing in shares in their country.Market trendsListening 1 Ss listen to a report about share prices of Internet companies and summarise the general trend. Ss listen again and answer multiple-choicecomprehension questions (Listening Test Part Three).Speaking Ss discuss whether they would invest in Internet shares.Describing graphsSpeaking Ss describe a graph using the words on cards.Listening 2 Ss listen to a description of the graph and re-order the cards.Language Ss focus on trends language.Ss focus on the language of similarity and difference.Writing Ss write a description of a graph comparing two companies’ share prices (Writing Test Part One).Optional task Ss begin a fantasy stock market investment game, which can run throughout the course.Unit 2b Mergers & acquisitionsObjectives: To enable Ss to talk about mergers and acquisitionsTo practise reading and listening for specific informationTo practise a collaborative speaking taskTo review aspects of cohesionMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewUnderstanding mergersSpeaking Ss discuss why companies merge and problems which might arise.Reading Ss read an article about mergers and acquisitions and list benefits and problems. Ss then answer multiple-choice comprehension questions(Reading Test Part Three).Language Ss focus on linking devices.Speaking Ss talk about a recent merger in their country,A merger of equalsListening Ss listen to a talk about the proposed merger of Astra and Zeneca and complete notes (Listening Test Part One).Speaking Ss discuss a company they would like to merge with or acquire and the resulting benefits (Speaking Test Part Three).Optional task Ss visit the AstraZeneca website and prepare a profile of the merged company.Unit 3a Trade fairsObjectives:To enable Ss to talk about trade fairsTo enable Ss to write formal business lettersTo practise a collaborative speaking taskTo review the present simple referring to future timeMaterials needed: Cards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewExhibiting at a trade fairSpeaking Ss discuss the benefits of trade fairs for exhibitors and visitors.Reading 1 Ss read an advertisement for the Top Drawer exhibition and give informationabout the exhibition, exhibitors and visitors.Speaking Ss discuss their objectives for a trade fair and decide where and when they should exhibit (Speaking Test Part Three).Replying to an enquirySpeaking Ss discuss what information they would include in a reply to enquiries about an exhibition.Reading 2 Ss re-order a jumbled letter to form a standard letter of reply and divide it into paragraphs.Ss read the complete letter and compare it with their own.Ss discuss the organisation of the letter.Language Ss focus on the present simple referring to future time.Ss focus on standard letter phrases.Writing Ss write a letter replying to an enquiry about their company and its products/services (Writing Test Part Two).Optional task Ss research a trade fair and write a report recommending why their company should exhibit there.Unit 3b Entering a marketObjectives:To enable Ss to talk about doing business abroadTo practise reading and listening for specific informationTo practise giving a short talkTo practise letter writingTo review articlesMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewResearching a marketSpeaking Ss discuss what aspects of a country they would research before entering a foreign market.Reading Ss read a bulletin on doing business in China and identify where it is from/who it is aimed at. Ss then answer comprehension questions. Language Ss focus on articles.Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Business practices in ChinaListening Ss listen to a talk about doing business in China and complete notes (Listening Test Part One).Speaking Ss discuss what advice they would give to Chinese business people visiting their country.Writing Ss read a letter from a business acquaintance and write a letter of reply (Writing Test Part Two).Optional task Ss research a destination and prepare a brief presentation.Unit 4a The future of workObjectives:To enable Ss to talk about changes in working practicesTo practise reading and listening for specific informationTo review the language of predictionsMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewVisionsReading 1 Ss read an extract about work in the future and discuss the issues involved. PredictionsReading2 Ss read five predictions about the future and match the statements with the predictions (Reading Test Part One).Language Ss focus on the language of predictions.Speaking Ss discuss the statements and say whether they agree with them.RealityListening Ss listen to a BA manager talk about the new Waterside premises and answer multiple-choice comprehension questions (Listening Test Part Three). Speaking Ss look at diagrams showing Waterside staff survey results and discuss how successful the project has been.Ss use one of the diagrams to find out about each other's working environment.Optional task Ss visit BA's website and prepare a summary of BA's mission, values and goals.Unit 4b e-businessObjectives: To enable Ss to talk about e-businessTo practise reading for specific informationTo practise listening for gist and specific informationTo practise describing trends in writingTo review the future perfect and future continuousMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat is e-business?Speaking Ss discuss whether/how they use the Internet.Reading Ss look at a page from a website about e-business and identify the difference between e-business and e-commerce and the benefits of each.Ss order key words from the text in terms of frequency.Speaking Ss discuss what difficulties might be experienced with e-business and e-commerce.The advantages of e-businessListening Ss listen to five people talk about how e-business has transformed their companies and decide which areas of business have been transformed andthe benefits (Listening Test Part Two).Language Ss focus on the future perfect and future continuous.Writing Ss write a description of a graph comparing the predicted growth in e-business and e-commerce (Writing Test Part One).Optional task Ss research and write a report about a company's website.Exam focusObjectives: To familiarise Ss with the content of the Reading, Listening, Writing and Speaking TestsTo provide useful exam tipsSection overviewThe Reading TestT provides an overview of the Reading Test and some tips on how to succeed. T then takes Ss through each part of the Reading Test: Ss do an exam-related activity for each part. T providesexam tips and warns Ss against typical traps they might fall into.The Listening TestT provides an overview of the Listening Test. T then divides tips on how to succeed into Before listening, While listening and After listening.The Writing Test (Materials needed: Sufficient copies of Writing Test Assessment Sheet)T provides an overview of the Writing Test and some tips on how to succeed. Ss then focus on Part One and assess how well a sample answer fulfils the task set before rewriting the sample answer more concisely. Ss then assess a sample answer for a Part Two report-writing task and summarise the writer’s main points and supporting ideas. Ss focus on the organisation of' repor ts then rewrite the sample answer. Finally, Ss do a Part Two letter-writing task based on preparatory notes. Before writing, Ss focus on how to plan formal letters.The Speaking Test (Materials needed: Sufficient copies of Speaking Test Assessment Sheet, o ne set of 12 cards per group to be photocopied from T’s Guide, PassCambridge BEC Advanced Exam focus cassette)T provides an overview of the Speaking Test and some tips on how to succeed. The rest of this section takes Ss through all three parts of the Speaking Test: Part One (Personal Information), Part Two (Short Talk) and Part Three (Collaborative Task). To support this process, T plays relevant parts of a mock Speaking Test in which the candidates do a bad followed by a good version of Part Two and Part Three. Ss also have a chance to practise for the exam themselves. In addition, Ss can listen to model answers of the short talks in Part Two.Unit 5a Staff motivationObjectives: To enable Ss to talk about motivation at workTo practise reading for gist and specific informationTo practise listening for gistTo practise report writingTo review formal languageMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat motivates staff?Speaking Ss discuss general statements about motivation at work.Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.Speaking Ss discuss answers to questions on the article.A motivation surveyListening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style(Writing Test Part Two).Ss complete the Recommendations section of the report (Writing Test Part Two).Optional task Ss design a questionnaire on motivation in their English lessons.Unit 5a Staff motivationObjectives:To enable Ss to talk about motivation at workTo practise reading for gist and specific informationTo practise listening for gistTo practise report writingTo review formal languageMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat motivates staff?Speaking Ss discuss general statements about motivation at work.Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.Speaking Ss discuss answers to questions on the article.A motivation surveyListening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style(Writing Test Part Two).Ss complete the Recommendations section of the report (Writing Test Part Two).Optional task Ss design a questionnaire on motivation in their English lessons.Unit 5b RecruitmentObjectives:To enable Ss to talk about recruitmentTo practise text level reading skillsTo practise a collaborative speaking taskTo practise listening for specific informationTo practise giving a short talkTo practise letter writingMaterials needed: Cassette - Pass Cambridge BEC AdvancedUnit overviewRecruitment methodsSpeaking Ss briefly discuss various recruitment methods.Reading Ss match functions with sentences in a text.Ss complete gaps in the rest of the text with appropriate sentences (Reading Test Part Two).Ss focus on reference words.Speaking Ss discuss the best way of recruiting a replacement for a key role in their company (Speaking Test Part Three).The headhunting processListening Ss listen to a talk about headhunting and complete notes (Listening Test Part One).Ss listen again and make notes on how they think the talk was planned. Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Writing Ss write a letter of application (Writing Test Part Three).Unit 6a Corporate cultureObjectives:To enable Ss to talk about company cultureTo practise reading and listening for specific informationTo review gerunds and infinitivesMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat shapes corporate culture?Speaking Ss discuss what certain factors reveal about a companys' culture,Reading Ss read an extract from an I KEA brochure and ma ke notes about I KEA’s corporate culture,Language Ss focus on gerunds and infinitives.Speaking Ss discuss similarities and differences between their company's and I KEA’s culture.The IKEA wayListening 1 Ss listen to the Managing Director of IKEA UK talk about the company’s culture and answer multiple-choice comprehension questions (ListeningTest Part Three).Speaking Ss discuss what their company does to promote its corporate culture. Listening 2 Ss listen to five IKEA managers tell anecdotes about the company and match them with IKEA's core values.Speaking Ss identify their company's values and illustrate them with anecdotes. Writing Ss write a statement of their company's values.Optional task Ss visit the IKEA website and prepare a presentation of the company’s history.Unit 6b Cultural diversityObjectives:To enable Ss to talk about cultural differencesTo practise text level reading skillsTo practise reading for specific informationTo practise a collaborative speaking taskTo practise letter writingTo review language for agreeing/disagreeingMaterials needed: Cassette - Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per group to be photocopied from T's GuideUnit overviewHow culture influences businessSpeaking Ss discuss criteria for decisions in four HR areas in their country.Reading 1 Ss complete gaps in a newspaper article with appropriate sentences (Reading Test Part Two).Speaking Ss discuss the four areas further.Reading2 Ss read the results of a survey to complete a table.Speaking Ss discuss the difficulties people from two different countries might experience when working together.Building international teamsSpeaking Ss discuss recruiting an international sales team (Speaking Test Part Three). Language Ss focus on language for agreeing/disagreeing.Writing Ss write a letter to a business partner giving advice on doing business in their country (Writing Test Part Two).Optional task Ss research doing business in a foreign country and prepare a brief presentation.Unit 7a Industrial espionageObjectives:To enable Ss to talk about information securityTo practise reading to identify the structure of a textTo practise listening for gist and specific informationTo practise a collaborative speaking taskTo review asking for clarificationTo review Conditionals I and 2Materials needed: Cassette- Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewResearch or espionage?Speaking Ss discuss ways of accessing information about a competitor.Reading Ss read a jumbled article to find examples of industrial espionage.Ss put the paragraphs in the correct order.Speaking Ss discuss what measures their company takes to protect itself from industrial espionage.Information securityListening 1 Ss listen to the start of a meeting and identify the problem.Listening 2 Ss listen to the rest of the discussion and note down the action discussed and the implications of this action.Language Ss focus on conditionals 1 and 2.Ss focus on asking for clarification.Speaking Ss discuss a new information policy for a company using instructions on cards(Speaking Test Part Three).Unit 7b Business ethicsObjectives:To enable Ss to talk about business ethicsTo practise reading for specific informationTo practise listening for gist and specific informationTo practise giving a short talkTo review Conditional AdvancedMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewWhat are business ethics?Speaking Ss discuss which of the three statements about ethics they agree with. Reading Ss read an extract from a report on ethics and identify the three most important features of an ethical organisation.Ss read the extract again and answer questions.Language Ss focus on formal report language and layout.Speaking Ss discuss the ethical issues they are most concerned about in their company Ethical issuesListening Ss listen to five speakers talk about unethical conduct and decide what ethical issue is mentioned and the action taken by the company (Listening Test PartTwo).Speaking Ss order the five oases in terms of their seriousness.Language Ss focus on past conditionals.Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).Optional task Ss visit the KPMG ethics website, try an interactive ethical dilemma and write a report on the scenario and their decisions.Unit 8a Global brandsObjectives:To enable Ss to talk about global brandsTo practise reading for specific informationTo practise giving a short talkTo practise report writingTo review inversionMaterials needed: Cassette- Pass Cambridge BEC AdvancedUnit overviewMaking brands globalSpeaking Ss discuss the foreign brands they buy and why,Ss complete a table with names of companies and industries.Ss discuss aspects of famous brands which they think are global.Reading Ss read an article about global brands and answer multiple-choice comprehension questions (Reading Test Part Three).Language Ss focus on inversion.Speaking Ss discuss global brands from their country which are based on cultural stereotypes.Promoting a brandSpeaking Ss say whether they have bought one of six famous brands and why.Ss discuss how one of these brands is promoted in their country and then give a brief summary of their ideas.Ss prepare and give a one-minute talk (Speaking Test Part Two).Writing Ss write a report about how a brand could be globalised (Writing Test Part Two).Optional task Ss visit the L’Oreal website and prepare a short presentation on the company’s brands and markets.Unit 8b Global sourcingObjectives:To enable Ss to talk about suppliersTo practise reading and listening for specific informationTo practise a collaborative speaking taskTo practise report writingMaterials needed: Cassette- Pass Cambridge BEC AdvancedCards - 6 cards; one set of cards per pair to be photocopied from T’s GuideUnit overviewChoosing a supplierSpeaking Ss discuss the types of supplier their company uses and its criteria for choosinga supplier.Ss match the measurements with supplier performance criteria.Ss discuss the strengths and weaknesses of suppliers to their company. Supplier relationshipsListening Ss listen to an interview about supplier relationships and answer multiple- choice comprehension questions (Listening Test Part Three).Speaking Ss recommend supplier relationships for three companies and say whether they could source globally.Global sourcingReading Ss read five supplier profiles and match the statements with the profiles (Reading Test Part One).Speaking Ss decide which of the five suppliers would be most suitable for a European clothing company (Speaking Test Part Three).Writing Ss write a report based on their decision (Writing Test Part Two).。
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New international business English
Lesson One Face to Face
1.1 first impressions (1st class)
Note: situation analysis
1. your role, you are a visitor, you are a stranger for the people greeting you, you meet them for the first time.
2. the place, now you are in an office , a business situation and this office is an unfamiliar office
3. these people greeting you, the visitor, are not all the receptionist, some are people who happen to be in the office when you arrive.
A.
1. self- introduction under business situation (you’re not a student any more, you’re an export clerk, secretary, or sales manager and so on). 5 Sts
2. let’s look at these pictures, these pictures show us different expressions of different people. Could you answer 2 questions of PPT just according to their expressions on their faces?
1) Which person seems the most welcoming?
The person of picture 3 and picture 10. Because they smile so pleasantly, sincerely, and friendly 2) Which person seems the most unfriendly?
The person of picture 5 and 9. Because the person of picture 5 seemingly would not like to see you, moreover looks like so indifferent, impatient. And the one of picture 9 looks so off-hand, and unhelpful.
From this, we can know expression is vital of the first impression, without saying any word, you can give a good or bad first impression on people. So nice smile and friendly eye contact are the most important things if you want to give a good first impression on other people.
B.
Then l et’s listen to the recording, the order of the recording is the same as the order of the picture, from the one to ten.
Discuss the questions of PPT.
1. The man in extract 5 says things so quickly and shortly, and the tone of his voice make him seemingly be rude. He is brusque/abrupt.
The woman in extract 9 sounds off-hand, indifferent or causal. And language: YES? WHO? Informal language. All makes her particularly impolite
2. the language they use. We had better use the formal language. The tone of voice, we’d better use the tone which makes our voice sound friendly, hospitable.
If you are greeted by the woman in extract 9, you’re sure be given a bad first impression by the woman, so as to give a bad impression on the company’s image.
Giving a good impression reflects your company’s image(no company wants its customers to think it’s unpleasant)
If you start off a relationship in a friendly, pleasant way, it’s likely to go on in the same way, which will be to every one’s advantage.
C.
I hear they’re calling for thunder storms all weekend。