牛津译林版高中英语必修四Unit 1《Advertising》(Welcome to the unit)课件
Commercial advertisements
Public service advertisements
Poster 1
This poster is a commercial advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.
2. Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the four pictures on Page1. Try to divide them into two parts. Ads for social problems
More ads for you to discuss:
Can you think about a good slogan for each ad?
Protect water, Protect ourselves.
Never delete Green Keep it Forever!
Enjoy your music, Enjoy your Sony!
Poster 3
Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.
牛津高中英语
(模块四 · 高一下学期)
Unit
1
Welcome to the unit
Advertising
Unit 1
课件描述：
本堂课以听说为主，是整个单元的第 一课时，是对整个单元的导入，应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。
Welcome to the Unit
Enjoy some beautiful ads
Enjoy sme beautiful ads
Enjoy some beautiful ads
Brainstorming:
1. Where can we find these ads?
On billboards, on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc.
Cherish your life!
Taiwan, China!
Shoes can fly! So do your dreams!
Homework
1. Look for more interesting ads and show them to your classmates next time. 2. Make good preparations for Reading part.
Poster 4
This poster is targeting
young people especially
girls, because they pay more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.
Poster 2
This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
Earth Day
Say ‘No’ to drugs Oxlin Airlines
Soft shine shampoo
Ads for sales
Discuss and speak:
Read the instructions and focus on the four posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
高中英语 Unit 1 AdvertisingSection Ⅱ Welcome课件牛津译林版必修4
4．(教材P2)This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! 这种表述会尽力去欺骗你相信这种牙膏能够治愈口臭，然 而这则广告却没那样说！
快的→pleasing adj.令人愉快的
4
5. fool vt.欺骗，愚弄 n．傻瓜→foolish adj.愚蠢的 6. benefit vt.& vi. 使受益；得益于 n．益处；救济金；奖金
→beneficial adj.有益的；有利的 7. intelligence n．智力，才智；情报→intelligent adj.有智慧的
2．(教材P2)A commercial advertisement is one which someone has paid for to advertise a product or service. 商业广告是一种某人为了推销某种产品或服务而花钱做的 广告。
advertise vi.& vt.做广告，宣传
Section Ⅱ
Welcome to the unit & Reading — Language points
一、 这样记单词
Ⅰ.基础词汇 1.cheat vt. & vi.
n. 2. innocent adj. 3. welfare n.
记得准·写得对
欺骗；作弊 骗子；欺诈行为 清白的；无罪的；无恶意的；纯真的 (个人或群体的)幸福、安全和健康；福利
be meant to 旨在，目的是 mean doing sth. mean to do sth. mean sb. to do sth. be meant for
牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件
to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?
Unit1Advertising短语梳理(牛津译林版必修4)
M4 U1 Advertising短语归纳Welcome & Reading1.make sb. aware of the needs of othersbe aware of sth2.social problems3.be used to sth./doing sthbe used to do sthused to do sth4.do some research on/into sth5.share sth with sb.6.persuade sb to do sth=persuade sb into doing sth7.believe in=trustmercial advertisementspublic service advertisements9.pay (money) for sth10.for free=free of charge11.be meant/intended to do sthbe meant/intended for sth./sb.12.mean to do sthmean doing sth13.public welfare14.protect sb from sth15.cheat sb into doing sth=fool sb into doing sthcheat in exams16.make a fool of sb.17.even if=even thoughas if=as though18.bad breathhold one’s breathout of breathtake a deep breath19.cure sb of sthcure his cancer=cure him of cancercure him of the bad habit20.be proud of21.feel pleased withIt’s a/my pleasure.With pleasure.a pleasant smell/voicethe pleasing news22.make a connection with23.fall for the trickplay tricks on......trick sb. into doing sthment on sthmake comments on sth.25.not all adsall......not......both not...=not...both...26.aim to do sthaim at sth=be aimed at sth27.lead/live a hard life28.how to deal with=what to do withthe book deals with history.29.benefit the publicbenefit from......get benefit from...be beneficial to sth/sb=be of benefit to sb/sth.30.Follow/take the advice/suggestions31.wish to do sth32.when it comes to sth/sb33.be a slave to +n.34.be supposed to do sthWord power, grammar&task1.at low/high prices2.be tired of ...3.open two new branches4.in the downtown area5.on sale6.be popular with...7.in the face of pressure8.recommend a book to merecommend doing sthrecommend sb to do sthrecommend that sb. (should) do sth9.be amazed by sth10.the fantastic storye across12.senior high studentsbe senior to sb.13.skilful writingbe skilful at/in sth14.eye-catching logos15.make good use of ...16.be satisfied with...17.rise/go up to/by...18.decrease/fall to/by...19.be optimistic about...20.bargain with sb about/over/for sth Project1. a planned programme2.reach a certain audience3.have a clear aim in mind4.figure out5.get sb to do sthmake/let/have sb do sth6.three major questions7.determine to do sthbe determined to do sth8.do a little research9.in advance 10.it is time to do sthit is time that sb did sth.it si time that sb should do sth11.appeal to the audienceappeal to sb. to do sth12.react to sth13.care about14.be concerned with/about...15.get the message across to sb16.put together17.depend onit depends.18.due to19.poisonous chemicals20.result in lung cancer and heart disease21.cost countries a lot of money22.cause great damage to ...23.choose...as...24.discourage sb from doing sth.25.convince sb to do sthconvince sb of sthbe convinced of sth26.urge sb to do sthurge sth on/upon sburge that sb. (should) do sth27.provide students with more informationrm about/of sthanize an essay competition30.as well31.be fully aware of32.shock sb into doing sth33.be related to sth/doing sth.。
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
高中英语 unit1 Advertisingwelcome课件 牛津译林版必修4
They will be judged on how well they are researched and if they are creative and imaginative.
3 What should Ss pay attention to when writing the story?
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.
Mini-writing: Choose one ad and write something to promote your service or products.
Gym!
Homework
Find the phrases
1与。。。相似 3考虑
2 意识到。。。 4 登广告
Protect water, Protect ourselves.
Never delete Green Keep it Forever!
Sedal Shampoo Everything is possible!
Taiwan, China!
Cherish your life!
Enjoy your music, Enjoy your Sony!
Unit 1 Advertising
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 2
Try to divide them into two types.
Earth Day public service
ads
Say ‘No’ to drugs
Oxlin Airlines
commercial
ads
Soft Shine
shampoo
Picture-talking
Talk about the posters with your partner, using these questions to help you: 1.What can you see on each poster? 2.What can you read on each poster? 3.What does each ad want to tell us? 4.What can you learn from each ad ? 5.Will you believe in its idea and do as it tells you to?
6.To be No.1es a good slogan? What are the qualities of a good slogan?
short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....
Unit 1 Advertising Welcome to the unit
Lead-in
Watch two short videos and then answer some questions about them.
Brainstorming
1. Are the videos parts of films? What are they?
英语：Unit1《Advertising》Welcome课件(1)(译林牛津版必修4)
Commercial advertisements
A
commercial advertisement is intended to promote a product or service.
Let’s discuss ! (P1)
1.
Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us?
Homework
1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement .
让我们把一切做得 更好！
9.Connecting People.
理解就是沟通。
(Nokia) 10. We lead. Others copy．
我们领先，他人仿效。 （Ricoh Copier 理光复印机）
Let’s Байду номын сангаасebate !
Pros
Advertisements do more good than harm! Cons Advertisements do more harm than good!
Let’s learn!
2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements.
译林牛津模块4高一Unit1 Advertising课件
Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.
高中英语 Unit 1 AdvertisingSection Ⅰ Welcome课件牛津译林版必修4
10
[原文呈现]
[读文清障]
Even if⑱ an ad does not lie, ⑱even if/though虽然，即使
it does not mean it is ⑲altogether adv.完全，全部，在句
share sth. with/among sb.与某 人分享某物
5
[原文呈现]
[读文清障]
What is an advertisement?
⑥persuade/pə'sweId/vt.说
An advertisement uses words and 服，劝说；使信服
pictures to persuade⑥ people to buy a persuade sb. to do sth.
8
什么是广告？ 广告使用文字和图片来说服人们购买某种产品或服务，或
者是相信某种理念。报纸、杂志、互联网、广播及电视是最普 遍的广告载体。广告主要分为两类——商业广告和公益广告。 商业广告是一种某人为了推销某种产品或服务而花钱做的广 告。公益广告往往是免费投放的，旨在就健康、安全或其他影 响公共福利的问题教育公众。
Volunteer holidays can be as short as a week, or as long as a year. What's certain is that you will learn a lot about the place you go to, and you will return with some amazing memories.