商务沟通英语论文
HENAN UNIVERSITY OF TECHNOLOGY河南工业大学Bachelor of Business AdministrationAssignment Cover工商管理学士学位课程作业封面MODULE CODE AND NAME科目代码及名称Module Code 科目代码：_____B3__________Module Name科目名称：_____BC__________Lecturer 讲师：___Section Code专业班级：__人资______Student ID 学生证号码：___2008__Student Name学生姓名：_____Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。
文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。
Signature 签名：Lecturer Comments 讲师评语Score 分数：Receive Date Year/Month/Day 收到日期：ContentThe first letter:Part One: Simple greetings and the purpose of the letterPart Two: Recalling the history of Feng Xiaogang's works and ensure his position in film industryPart Three: Recalling the history of Huayi, telling something about company’s going public and describing the plans after going publicPart Four: Writing the reasons why I want to invite Feng Xiaogang to be our company’s shareholdersPart Five: Writing the short term plans of our company and showing the treatment to Feng Xiaogang if he join in our companyThe second letter：Part One: Writing the simple greetings and gratitude to shareholdersPart Two: Writing the history, the field and achievements of the our company's developmentPart Three: T elling something about our company’s capitalPart Four: Listing the advantages of our company’s developmentPart Five: T elling our company’s challenges and long term plansPart Six: Ensure everyone’s choice i s correctWang ZhongjunHuayi Brothers Media CorporationRoom B—808, Fenglian PlazaNO. 18 Outside Street, Chaoyang DistrictBeijing 100020P. R. ChinaSep 8, 2009Feng XiaogangRoom A—708 Tang Chen Yi Pin Senior CommunityLane 28 Hua Yuan Shi Qiao Road, Pudong New AreaShanghai 201209P. R. ChinaDear Director Feng,We have not seen each other for a long time. How about you, recently? What are you busy doing this period of time? Today I am writing to you to express something about our company, Huayi Brothers’ successful IPO in GEB and I want to invite you to be our company’s shareholder.T en years pasted quickly. Recalling the things of past time, I am suddenly aware of that we have cooperated for t hese many years. Our first successful cooperation should be your third New Year’s greeting movie--<< Sorry Baby >>. And before this movie, you had already achieved a great success in Chinese New Year’s greeting movie circle. Such years past by, you have al ready turned into today’s Nation well-known director. You have gone to success step by step. On this road, I know that you have made many efforts.From your Maiden work -- << Farewell My Love >>, in 1994, to today’s -- << If You Are the One >>, between the se two films’ screening time has experienced for more than ten years. In these years, you have directed many successful movies. For instance, << Dream Factory >>, in 1997; << Be There or Be Square >>, in 1998; << Big Shot’s Funeral >>, in 2001; << World wi thout Thieves>>, in 2004; << Assembly >>, in 2007, all of these films have a high praise and are liked by the most of theaudiences. Especially << If You Are the One >> and << Assembly >> have created the very high box offices,“are 325 million and 180 million” respectively. You created those myths one after another in the Chinese movie circle. And at the same time, you have created a huge wealth for our company. In the overseas, it has spread this kind of view: If you have not watched Feng X iaogang's movie, it was equal to that you didn’t understand the Chinese movie; If you also thought that the Chinese movie is strong -like the rigid theorizing, that is because you have not read Feng X iaogang's work.Thus it can be seen your position in the Chinese movie circle.As you know, our company, Huayi Brothers，was established as a advertisement company in 1994. At that time, China's advertisement enterprise has developed rapidly. So in the short four years, we have completed company's primitive accumulation. Until 1998, our company began to step in the film and television industry. After the film and television obtained succeed, our company started to operate performance Broker Company at the end of 2000. By now, our company already became a Comprehensive entertainment company that contained movie, television and entertainer broker. Looking back the past 15 years, our company developed with a high speed. And we have many advantages of competitive with other entertainment companies. In order to go public, we have prepared from three years ago. And during this process, you have also made a big contribution to the company’s going public. Finally, our company is going public on China’s Nasdaq-style Growth Enterprise Board on Sep 28, 2009. According to the plan of release, we would sell 42 million shares for a 25 percent stake of all 168 million in the company. We hope to raise 620 million yuan to produce more movies and televisions. If the fund that collecting on GEB can be provided timely, our company will be committed in investing 642 TV drama programs and 6 movies which contains << If You Are the One 2 >> and so on. In case of the real fund is enough, remaining fund will be used for investing movie theater. At the same time, our company is going to invest the constructing of six cinemas in two or three years. Now we are in touch with some cinemas, such as Tianhong MGM in shanghai, business square in Chongqing, and huangpo square in Wuhan and so on. This is our preliminary plans from 2009 to 2010.So I want to invite you t o be our company’s shareholder. This is the purpose that I am writing for you. Firstly, in the past ten years, we have cooperated for so many times, and the most of the cooperations were very successful. And the co operations have also brought many benefits to our company. We have gained money, reputation, status, and success. I must thank you for your help. Secondly, our company depended on the directors, in particular, directors like you. I knew that most of the films ‘success in the past years owes to y our excellent directing ability and your status in the film circle. And also, these movies would not create so great performance without your vigorous help.I think that so long as our company had you, we will have the assurance of box offices. Your positi on in our company is very important. So we need you. Finally, if we can work together again, it is not only benefit for you and for me; it is can also benefit for the film industry and all of the audiences in our country, even to the entire world. Because of our co operations must bring more chances to create more films, so that audiences could see more excellent works of you. I think most of the audiences loved your films. All of these are my reasons to invite you to be our company’s shareholder.In the near future, our company will raise the outstanding film and television drama production and increases the number of the well-known actors and singers. At the same time, we will also develop other services, including the theater showing service, advertisement service, brand authorization service and some theater film and television entertainment related services. The company will construct the new image and the comprehensive strength of the comprehensive entertainment media group. Striving to achieve the goal that to become "China's leading film and television entertainment and media group".This is our company’s simple goal of development in the near future. I believe that our company's stock certainly will have a very good prospect of development. So, if you could agree with me. You will own 2.8 million stakes of Huayi. And you will become the one of the largest shareholders in our company. What do you think about? I am looking forward to your reply.Sincerely yours,Wang ZhongjunHuayi Brothers Media CorporationRoom B—808, Fenglian PlazaNO. 18 Outside Street, Chaoyang DistrictBeijing 100020P. R. ChinaOct.1, 2009Dear shareholders,How is everything going on with you? T oday in here, I have some words to say to all of you. First, I must thank eve ryone to support our company and buy our company’s stock. T oday, I would tell everyone that your choice is correct. And I will prove to everyone that your choice is sensible.As we all know, our company is a Comprehensive entertainment group. The company was founded by our brothers in 1994. In the early stage, we were mainly developing in the advertising industry. Then, because of investing the film of Jiang Wen and Feng Xiaogang, we entered the film industry. Afterwards, we developed in the media, investment and movie, TV, entertainer broker, music, entertainment marketing industry, and other areas. In these areas, our company has achieved good results. Now our company mainly develops in these four areas: movie, TV, entertainer broker and music industry.In these areas, the movie is the most important way to get profit. In the past ten years, our company achieved a big success in the movie filed. Early, the movie named << Sorry Baby >> made in 1999, we had made 30 million box offices. Then, we relied on the movie named << Big Shot’s Funeral >> to go into the international market in 2001. Later, because of the movie named << Cell Phone >>, we created a precedent that inserting the advertisement in the movie. And it also made 55 million box offices. However, th e next year’s movie named << Mountain Patrol >> didn’t make a good result of box office. But it has won a lot of awards and enhanced our company’s image. Next, the movie named << World without Thieves >> opened the market in South-Eastern Asia with the help of Liu Ruoying and Liu Dehua. And at the same time, it creates 80 million box offices. In the next few years, the movie named << The Banquet >> in 2006, << Assembly >> in 2007 and << If You Are theOne >> in 2009 all made a big success of box office. The highest of them can reach 325 million. All above these were our company’s achievements in these years. Only from the box office, you can see our company’s develop in movie field was in a high speed.Our company stepped into the TV area three years ago. Until the end of 2008, our company had produced 19 TV dramas, for about 600 sets to 700 sets.It should be the biggest investment cost in the Native Corporation. Because of that most of audiences like to look at TV shows, TV’s development of potential is unlimited.Our company’s star recourses are unique relatively; we have signed about 100 artists. And most of the artists are young people, like Huang Xiaoming, Deng Chao, Lu Yi, Li Bingbing and so on. With the strength of our artists, we should be the biggest star broker company in the country.The next area is music. Even thought our company has many famous stars, we didn’t get much profit from it. So the music is not the focus of our development plan.Next, I want to show our company's capital issues of these years to you. On November 19, 2004, our company established as Zhejiang Huayi Brother Film and Culture Limited Company with a registered capital of5 million yuan. But when we developed to 2006, our registered capital increases to 50 million yuan. The paicl-up capital is 15 million yuan. Until the end of 2007, our company’s paicl-up capital increased to about 52 million yuan. On January 21, 2008, our company changed to Huayi Media. And at the same time, our company’s registered capital from 100 million yuan increased to 126 million yuan. From our company’s increasing capital in the past years, I believe you can see our company’s high speed development in the future.For the other companies, our company has many competitive advantages. they are have the following several sides: the advantage of the industrial chain, the advantage of operating system, the advantages of brand, the advantages of professional, and the advantage of partner. Because of our company join up the movie, the TV and the entertainer broker effectively. Moreover, our company learned from the foreign advanced theory, and combined with our actual situation. So we have the advantages of the industrial chain and operating system. On the other hand, our company’s brand is worth 1425 million y uan, and ranking the leading position in domestic mediacompanies. Our company has established a group of outstanding film and television entertainment management and creative talents including Feng Xiaogang Zhang Jizhong Li Bo and so on. And at the same time, we have our own famous super stars, like Huang Xiaoming, Li Bingbing, and Zhou Xun and so on. Besides, our company has a large number of long term strategic partners in these years. And these partners would be helpful to our company’s development in t he future.Even though our company has a good development in these years, we also have some problems and challenges. The most important problem among these is that lack of capital. Because of this, our company can not produce more movies and TV shows, and also limited our company’s development. But now you would not worry about it. Because we have already raised 620 million by going public on China’s Nasdaq-style Growth Enterprise Board on September 28, 2009. So we will produce 6 movies and 600 TV shows af ter the funds come in. However, this is just our company’s short-term plan.Even though our country developed very fast these many years, our film and television industry still has a large gap with the other developed countries. Our company opened the int ernational market is earlier than the others, and already get some achievements. But we are still at the stage of exploration and accumulated the experience. So our company’s long-term plan is to go into the world and develop the international market.However, without your support, our company can not achieve all of the goals. In here, I represent Huayi’s all shareholders thank you trust us. We would not let all of you feel disappointed. We will use our practical actions to prove that: your choice is absolutely correct.Sincerely yours,Directors of HuayiReferences[1] Leng Shumei,(2006) << Media Management Case Study >>.P.214—216[2] Chen X iaoyun,(2008) << Introduction of the cinema >>. P.50--52[3] San Mu, (2006) << I am very important, become the person that irreplaceable >>. P.24—26[4] Liao Han, (2007, 08, 01) << Chinese Culture Industry Classical Case Analysis >>. P. 6—9 23--25[5] Leng Shumei, (2006) << Media Management Case Study >>. P. 171—172, 183—185[6] Tian Haixiang. (2006) <<Chinese Culture Industry >>. P. 100—102[7] Jiang Wei, (2009, 12) <<Journal of Chinese Entrepreneurs>>. [Online] Available from:/Media/Article.aspx?ArticleID=50570[8] Tina, (2009, 09, 28) [Online] Available from:/news/txt/2009-09/28/content_18616236.htm[9] (2009, 06, 19) << Expert Interview >>. [Online] A vailable from:/chanyeyanjiu/zhuanjiafangtan/1529.shtml[10] X in Shanglun. (2009, 09, 24) << Eastern Morning Paper >>. [Online]. Available from:/20090924/n266970190.shtml[11] Xiao Nuo. (2007, 05, 31) <<Jing Paper >>, [Online] Available from:/20070531/n250330081.shtml[12] Yu Nan. (2009, 03, 02) << New Century Weekly >>. [Online] Available from:/m/2009-03-02/ba2398040.shtml[13] (2009, 10, 13) /html/200910/13/20091013143750.htm[14] Tan Yi, Lu Ling. (2009, 09, 30) <<Time Weekly >>. [Online] Available from:/stock/t/20090930/06346808842.shtml[15] /view/542241.htm。
商务英语毕业论文题目-英汉对照
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礼貌原则在负面信息商务信函中的应用研究
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文化视角中的英文汽车广告语的设计研究
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《福布斯》与《经济学家》文体的对比及研究Compａｒisoｎand ReseａrchｏntｈｅDiｆfｅrencｅs oｆLanｇuaｇeCharacteristiｃs bｅtｗeen Forbesａnd thｅEｃonomist
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国际商务英语作文
国际商务英语作文英文回答：Introduction:In the sprawling tapestry of global trade, language serves as an indispensable thread, connecting businesses across borders and fostering economic prosperity. For those navigating the complexities of international commerce, mastering business English assumes paramount importance, unlocking a world of opportunities and forging enduring partnerships.Importance of Business English:Business English transcends mere linguistic proficiency; it is the lingua franca of the global marketplace, enabling professionals to communicate effectively, negotiate contracts, and establish lasting business relationships. Ina competitive business landscape, fluency in business English empowers individuals to represent their companies with confidence, project a professional image, and participate actively in global conversations.Benefits of Proficiency:Mastering business English offers a multitude of benefits, including:- Enhanced communication skills, enabling seamless exchanges with international clients and partners - Increased cultural understanding, fostering harmonious working relationships and avoiding misunderstandings - Improved career prospects, as businesses seek individuals with global competencies and the ability to operate effectively in diverse environments- Competitive advantage in the global marketplace, where effective communication is essential for successChallenges and Opportunities:Embarking on the journey of mastering business English is not without its challenges. Language barriers, cultural nuances, and unfamiliar business practices can present hurdles. However, these challenges also present opportunities for growth, personal development, and cross-cultural exchange. By embracing these obstacles and immersing oneself in global business environments, individuals can emerge as highly skilled professionals with a profound understanding of international commerce.Strategies for Improvement:Numerous strategies can be employed to improve business English proficiency, including:- Formal language classes with a focus on business communication and terminology- Immersive experiences in international business environments, such as internships or study abroad programs - Active participation in virtual or in-person networking events that connect individuals with global professionals- Reading business publications, attending industry conferences, and engaging in online forums dedicated to business EnglishConclusion:In the dynamic and ever-evolving world of international commerce, the significance of business English cannot be overstated. By investing in their business English skills, professionals empower themselves to navigate global markets with confidence, build enduring relationships, and unlock the gateway to success in the global business arena. Mastering business English is an investment in personal growth, professional advancement, and the future of international trade.中文回答：引言：在国际贸易的广阔图景中，语言是必不可少的纽带，连接着跨越国界的企业并促进经济繁荣。
商务谈判论文英语
The influence of Chinese-western Cultural Differences in Business NegotiationABSTRACTIt has been more than 30 years since the policy of reforming and opening was carried out. The international business activities got more and more showing. The results of whether the negotiation achieved or not impacted the foreign trade directly, but the results always depended upon many factors: economic basis, political background, enterprise capacity, providing and competing of the markets. But there was a very important factor behind those factors. It was culture factors. With the economic globalization and the frequent business contacts, cultural differences seem to be very important; otherwise they could cause unnecessary misunderstanding, even affect the result of the businessnegotiations. If you want to succeed in negotiation, you must dig the culture differences.The purpose of writing was to stress the splendid culture factors which are neglected in the past. By excavating the unity and diversity of culture factors, we advanced step by step to evident the great impact of culture factors for international business negotiation. The point innovation was to give specific impact from the specific difference, other paper was not. The ultimate goal of this thesis was to provide the theoretical evidences for those negotiations who pay more attention to the culture factors when they began to negotiate.Key Words:business negotiation, cultural difference, the influence The influence of Chinese-western Cultural Differencesin Business NegotiationCulture is an abstract concept, it refer to all aspects of human life,including belief, art, knowledge, morals, convention, etc. Culture consist of two factors-material culture and mental culture. Science culture and humanism culture form themental culture. And the humanism culture always refer to ethnic culture. The living environment effect human’s behavior unconsc iously from one’s birth even not yet born. The first function of culture is to make man a human being, It is culture that regulates his conduct and prepares him for group life. It teaches him the art of living as per the cultural traits of the group. He takes the food, wears the clothes, goes to school, speaks the language and does so many other little things of day-to-day life which are a part of the conventional norms, mores, laws, customs and morals of the group. The culture of a group plays a major part in the heightening human qualities of its individuals and save them from avoiding participation in the cultural stream.The second important role of culture is to keep social relationship intact so that the group as a whole can maintain and develop the values and ideals of the group through the regulation of behaviors of its members and by satisfying their primary needs and objectives in respect of the necessities and luxuries of life . People learn to behave socially in a group because their behavior is subject to approval or disapproval.Here are some specific effects below, including the political system, thinking mode, different values and belief,language styles, the translation and interpretation.The effect of political environmentThe relationship between the two parties’ counties is the determined factor that whether the negotiating environment is loosed. If the relationship is friendly, the probability of successful negotiation will be bigger, otherwise it’ll be small. The effects of political environment mainly reflect in the ideology and political system. China is a socialist country. Western countries are capitalist states mostly. For the reason of incompatibility of Chinese-western political system, adversarial and discriminatory terms may be written in the contract, which cause a bad cooperation or even a failure in cooperation.The effect of thinking modePeople’s thinking play an important role throughout the business negotiations. The features of Chinese-western thinking differences are obvious: Chinese culture prefer Comprehensive thinking, and emphasize unified and deductive inference; Western culture prefer analytical thinking, emphasize opposite and inductive inference. To a question, Chinese and westerners put forward to different solution.Chinese negotiators focus on working out rules, and then talk about the details. Once the principles have been confirmed, they will keep it and never compromise. However, they are flexible when handling some details. Chinese usually may compromise or promise, finally sign a contract. Western negotiators, especially the Americans, won’t be limited by the frame of rules. They emphasize the whole, not the individuals. They like to start with specific things.Chinese mind the responsibility of the group, authority of individual, that is to say “centralization”; Western mind the power of the group, the responsibility of individuals, that is to say “separat ion of powers”. The number of Chinese members is a lot, but the decision maker is only one. While western negotiators enforce codetermination.In the view of Chinese point, self-respect is more important than negotiation result. Western negotiators notice result which is more relevant to individuals’ profit. Thus, they will try their best to pursue, if they can obtain benefit. Achievement is the way to judge one’s status.The effect of language styleLanguage style:Chinese style seems to be formal that they always usebusiness expressions in the negotiation and be fixed within the framework of preparation beforehand; Western style is humorous that they use daily expressions and are flexible according to the changing situations. On the part of intonation, westerners use passive voice frequently, but they are logical inside; Chinese are habituated to use terms and long sentences.Language strategies:Business negotiation is just like playing chess, you will frequently change your psychology, standpoints and negotiation strategies including language strategies according to the changed and changing situations. The following will be useful when you enter the negotiating room:1. Aggressing as well as defending, try to find your counterpart’s weakness (in expressions, in inside logics) and use your own strength to get the upper hand;2. Change your standpoints and language strategies according to the changing situations;3. be sensitive to the taboos in your counterpart’s culture;4. Your language must serve your purpose, serve to realize your interests; to aggress as well as defend, to arrive atwin-win end.5. Your language must be professional and logical (to resolve the problems) and sometimes humorous (to relax the tense atmosphere or break the stalemate).The effect of Translation and InterpretationThe ability to make oneself understood is essential if any agreement is to be reached. International negotiations often require the use of translators or interpreters to attain this goal. The optimal translator or interpreters will understand both the linguistic and cultural nuances so necessary to communication. Translators or interpreters must also be adept at comprehending the intricacies of everything from body language to seating arrangements. Rarely will a solo negotiator or team have sufficient language skills to operate anywhere in the world. The quality of the translators or interpreters involved will greatly influence the negotiation's outcome. And generally speaking, the translators or interpreters in international business negotiations should:1. Have a large vocabulary of English,2. Be familiar with the business terms in source and target language,3. Understand the lexical, syntactic characteristics ofbusiness English, especially oral English in international business,4. Know about relevant business knowledge,5. Be sensitive to cross-cultural communication,6. Have good interpersonal skills,7. Specialize in using dictionaries, encyclopedia and relevant reference books.The Effect of Different BeliefAs different ideologies developed and combated each other, the basic framework of Chinese civilization was established. And then Confucianism became the foundation stone of Chinese philosophy system. Confucianism's central doctrine is that of the virtue of Ren. What is Ren? Ren is translated variously as goodness, benevolence, humanity and human-heartedness. In short, Ren means affection and love. For more than 2 thousand years it has molded and shaped the civilization of China and exerted a profound influence upon almost one fourth of human race. Just as DR. Sun-Yat-Sen said:” Therefore the old morals of loyalty and piety, affection, and love, faithfulness and righteousness, are superior to those of the foreign countries Let alone that peace and harmony. These high standards of morals are ournational spirit. "Different from China, Christianity plays an important role in western. The English speaking countries are generally considered as Christian countries where many people believe in Christianity. Christianity is the region based on the life and teaching of Jesus Christ. He is the founder of Christianity. According to the doctrine of Christianity, the Trinity is the union of the three forms of God, the Son and the Holy Spirit. Jesus Christ the son of the God, and the holy book of Christianity is the Bible, which consists of the Old Testament and the New Testament. However, the power of the church cannot compare with the past time, it still influence many aspects of people 's daily life. For example, there are a few important festivals in the western is concern with Jesus Christ. Christmas day is a festival in celebration of the birth of the Jesus Christ on Dec.25.Virgin Birth refers to the birth of Christ, which Christians believe to have been caused by God rather than by ordinary sexual union.The effect of different valuesThe concept of Chinese values is often consciously or unconsciously placed in opposition with Western values. Therefore, it is necessary to determine how people defineWestern values. Some have stated that the modern Western value system originated in Victorian England, and describe it as social norms and behaviors common in European people during that time. The core of Western values is individualism. The core of the Chinese value has some relationship with the Confucianism. The ethnic principle of Confucianism is its discovery of the ultimate in the moral character of human relationships in which Confucius offered the solution for the ills and evils of his days.That is the well-known Five Relationships: ruler-minister, father-son, husband-wife, elder-younger brother andfriend-friend. This was explained as “There should be affection between father and son , righteous sense of duty between ruler and minister, division of function between man and wife, stratification between old and young, and good faith between friends.” During the more than two thousand years of the feudal period, the ruling class arrange every thing by this relationships, and then formed a class society. In this kind of society, a minister owes loyalty to his ruler, and a child filial respect to his parent. The result is the humanity is neglected and people have no equality. Different from China, in the Renaissance period of England, people beganto emphasize the dignity of human beings and the importance of the present life, they voiced their beliefs that man did not only have the right to enjoy the beauty of their life, but also have the ability to perfect themselves and perform wonders. This is the rudiment of Humanism. People became to respect the humanity from then on. And then develop into the ideas of what we always said freedom, democracy. Today, take Americans for instance; the top personal values were self-reliance, hard work, and a tie between achieving success in life, personal achievement, and helping others. Hard work, respect for learning, honesty, and self-reliance were most valued among Chinese people. In terms of social values, the top six for Americans were freedom of expression, personal freedom, rights of the individual, open debate; thinking for oneself, and official accountability. The top six social values for Asian people were maintenance of an orderly society, harmony, accountability of public officials, openness to new ideas, freedom of expression, and respect for authority. This study finds that unlike Americans, East Asians are generally more respectful of authority and prize an orderly society, however in concurrence with the West, Asians honor new ideas, officialaccountability, and free expression.Subject to the different values, Chinese negotiators think that the process of negotiation is the process of establishing interpersonal relation. The purpose of negotiating is to build a long-term business cooperative relation. Entering into a contract is the start of mutual beneficial cooperation. But western negotiators advocate independent thinking and judgment. They emphasize the redistribution of profit. It’s persuasive to show one’ view directly while Chinese present their ideas more implicit in case of hurting other s’self-respect. The westerners maintain egalitarian value. They stand fair competition, reasonable and open principles, and strive to distribute interest equally. Westerners usually adopt quotation database in introducing specific terms. In the relationship between the buyers and sellers, they usually regard parties as equal, and be fair in the division of profit.Different culture has different timing. American seek interest an speed, which form American’s modern commercial style in a sweeping manner. But Chinese timing is circuitous, they take a long view of the feasibility of issues, they may be thoughtful to the integrity of issues in a long run. So different negotiating styles cause different result, onlyknow yourself as well as the enemy, you can use the differences of values to occupy initiative position in negotiation.SummaryIt’s direct and wide that culture effect on negotiation. With people knowing the culture factors deeply, they found the impact of culture factors for business negotiation beyond the impact of other factors. If you wanted to succeed in negotiation, you must dig the culture differences, cross it, admire it, bridge it. In the field of culture, Marxism in China was a right choice by Chinese under the circumstance of collision of Chinese-western culture for hundreds years. When we confronted the combination of world civilization and many cultures, we should step to know Marxism in China. In this way, we can merge the Chinese-western culture differences, so the culture can serve the economy, serve the trade an serve the international business negotiation. The international business negotiation was a kind of cultural collision and accommodation. In the trend of globalization, all the foreign enterprises should combine the cultural sensitive with the negotiation skill then they can achieve their objectives of negotiation victory.This article introduce the effect of culture difference on business negotiation from two points: the specific culture difference impacting the specific negotiation steps and international business negotiation making a conversion from the redistribution of economic benefit to the joint enjoyment of spirit culture. The topic of this article is not the survey of negotiating skills or negotiating strategies, but the exploration of cultural differences which effect on negotiation.With international trade activities increasing, only if you are able to be familiar with the culture differences deeply, admire others’ culture and put yourself on others’ shoes can you facilitate a successful negotiation.Reference:[1] 王滕宁.Impact of the culture difference between China and the West on business negotiation. 山东机械，2004年[2]曹菱.《商务英语谈判》，外语教学与研究出版社，2004[3] 赵伟君.中西文化冲突与我国跨文化商务谈判对策.商业研究，2002[4]尹小莹. 外贸英语函电。
商务英语与跨文化交际论文
商务英语与跨文化交际论文商务英语与跨文化交际论文商务英语与跨文化交际论文怎么写，下面推荐商务英语与跨文化交际论文相关范文，可供浏览参考。
商务英语与跨文化交际论文【1】摘要:跨文化交际是泛指一切在语言文化背景中有差异的人们之间进行的交际。
作为英语的专门用途——商务英语,在经济日益全球化的今天,成为现代国际商务活动中最重要的交流工具,成为人们工作学习中不可缺少的技能。
商务英语所包含的内容涵盖了商务活动的全过程,也涵盖了市场调查、谈判、签约、定购、支付、装运等一系列基本国际商务环节,作为一门沟通工具,商务英语就贯穿在这些商务活动及商务环节中,是商务活动成功的关键所在。
本文根据商务英语的特点,从跨文化交际角度,对如何培养学生的跨文化交际能力加以讨论,并提出了自己的看法。
关键词:商务英语;跨文化交际;培养一、引言文化是语言的重要属性之一,没有文化的语言是无生命的“死语言”,在人类社会的发展过程中必将消失。
随着社会的不断发展,经济的全球化,英语这门世界性的语言更是逐渐渗透到商务领域,商务英语逐渐成为大家争相学习的热点。
商务英语课程不只是简单地对学习者的英文学习水平、能力的提高,它更多地是传授如何和外国人打交道、如何和外国人合作、工作的方式方法、以及他们的生活习惯等。
从某种程度上说是包含在文化概念里的。
学习者在学习商务英语时,社会文化能力中最薄弱的环节在于语言本身所涉及的文化因素上,尤其是词汇的文化内涵,文化意识的培养对学习者的英语学习有事半功倍的效果。
在对外贸易、国际金融、海外投资、技术引进、招商引资、对外劳务承包与合同等国际商务活动领域,所使用的英语统称为商务英语(Business English),内容涉及到商务活动的方方面面,它是以适应商务领域中的职场生活的语言要求为目的,商务英语作为国际化交往中最重要的交流工具,已经成为人们学习和工作中不可缺少的技能。
商务英语教学的目标,不仅是交给学生“死”的单词、语法、句式等。
商务英语论文题目
1.Developing Cross-cultural Communication Skill in Business English Study商务英语学习中跨文化交际能力的培养2.The Analysis of Fuzziness in Advertising English广告英语的模糊性探讨3.The Functions of Body Language in Business Negotiation试论商务谈判中体势语言的作用4.The Features of Advertising language in Business English论商务英语广告语言的特征5.The Translation of the Trademarks and Strategies商标名称的翻译与策略6.Cultural barriers in Business negotiations商务谈判的文化障碍7.Translation skills of Business English letters商务英语函电翻译技巧8.The language arts in Business negotiations商务谈判中的语言艺术nguage characteristics in Business English商务英语的语言特色探讨10.Cultural Factors in Translation of Business English商务英语翻译中的跨文化因素11 Euphemistic expressions in business english and their translation商务英语中的委婉语表达及其翻译12. Chinese-English intercultural communication in business setting商务场合中的汉英跨文化交际13. The impact of cultural differences in international business Negotiations文化差异对国际商务谈判的影响14.Analysis on Different Tones in Business Contracts商务写作中的语气分析15.Stylistic Analysis of English for Business Contracts商务合同英语的文体特征分析16.Politeness and Its representation in business english communication礼貌与商务英语信函中礼貌的表达17.On translation of product trade mark产品中商标的翻译18. A comparative study on chinese and foreign advertisements and commercials中外商业广告对比19. A survey of English signs at Public Places in QinHuangdao街头告示英译调查20.Culture acquisition in business english learning商务英语学习中的文化习得21 The Features of Business English商务英语语言特点22 Etiquette in Business Activities商务活动中商务礼仪23 The Cultural Comparison in Business Activities商务活动中的中西方文化差异24 A Study on Problems in Business Letter Writing商务信函写作问题研究25 Business Communication Skills in a Company涉外公司商务沟通技巧26 An Analytical Term Features of English Business Correspondence商务英语信函的用语特征分析27 On the Politeness Strategies in English Business Environment商务英语谈判中的礼貌策略研究28 On Cultural Elements Integrated into Business English Teaching商务英语沟通中的文化因素29 A Study of Interpretation Skills in English-Chinese and Chinese-English商务口译技巧30 Advantages and Disadvantages of Students from Business English Major in the Talent Market商务英语专业毕业生在人才市场竞争中的优势和劣势31. Design the Whole Process of Foreign Affair Reception/Entertaining Clients32. The Advantage of Using Courtesy in Business Activities33. How Can You Manage Your Employees if You Are a Manager?34. Design a Market Research35. How to Chair a Business Meeting Successfully?36. How to Effectively Use the Telephones in Business Activities?37. How to Promote a New Product to the Market38. How to Organize a Product Presentation Successfully?(举办产品展示会）39. How to Make Teams Effective?40. State the importance the companies place high priority on business ethics(高度重视商业道德）41. Why is corporate culture important to a company?对公司而言，企业文化为什么重要？）42. The importance of the brand image in marketing campaign（营销活动中，品牌形象的重要性）43. Motivating the staff effectively (有效地激励员工）44. Dealing with complaints from clients (处理客户投诉）45. Meeting competition (面对竞争）46. The Social and Cultural Factors in Translation Practice影响翻译实践的社会和文化因素47. Study on Translation of Trade Marks and Culture商标翻译与文化研究48. Chinese and Western Culture Values in Advertising Language从广告语中看中西方文化观49. The Quality of Business English Interpreters商务英语口译人才应具备的素质50. The Cultural Conflicts During Sino-US Business Negotiations论中美商务谈判中的文化冲突51 Functions of Business Letters in Foreign Trade商务函电在对外贸易中的作用52 Study on Skills in Business Negotiation商务谈判中的谈判技巧研究53 Study on Writing Sills in Business Letters商务函电中的写作技巧研究54 the Application of Business Etiquette in Business Negotiation 商务谈判中的礼仪的应用。
英语四级作文商务沟通
文章标题：The Essence of Business Communication in the Modern EraIn the contemporary business landscape, effective communication stands as a pivotal cornerstone for the success of any organization. The art of business communication involves not only the exchange of information but also the ability to build trust, foster collaboration, and resolve conflicts. As we delve deeper into the nuances of this domain, it becomes evident that the English language, being the lingua franca of the global business world, holds a paramount position.The significance of English in business communication is multifaceted. Firstly, it acts as a common denominator, enabling individuals from diverse cultural and linguistic backgrounds to communicate effectively. In international business settings, where cross-cultural interactions are frequent, proficiency in English becomes a prerequisite for smooth communication. Whether it's negotiating a contract, presenting a business proposal, or simply engaging incasual conversations, a good command of English ensuresthat messages are conveyed clearly and accurately.Moreover, English proficiency enhances one'scredibility and professional image. In a highly competitive business environment, where first impressions often matter, being able to speak and write fluently in English can give an individual a distinct edge. It demonstrates theirability to think critically, communicate effectively, and adapt to global business norms.However, the mastery of English alone is not sufficient. Effective business communication also requires a deep understanding of business etiquette and practices. This involves being aware of the dos and don'ts of business communication, such as maintaining a professional tone, respecting hierarchical boundaries, and adhering tocultural norms. Additionally, it's crucial to developstrong listening skills, as effective communication is atwo-way street that involves active listening andresponsive feedback.In today's digital age, business communication has also evolved to incorporate various technological platforms.From emails and video conferencing to social media and instant messaging, there are numerous ways to connect and communicate with business partners and colleagues. While these technologies have made communication more convenient and efficient, they also pose challenges in terms of maintaining professionalism and clarity. Therefore, it's important to be mindful of the medium being used and adjust one's communication style accordingly.To conclude, business communication is a complex yet crucial aspect of any organization's success. It requires a combination of linguistic proficiency, cultural awareness, and technological savvy. By honing these skills andapplying them in practice, individuals can greatly enhance their effectiveness in the business world and contribute to the overall growth and success of their organizations.**文章标题**：现代商务沟通之精髓在当今的商业环境中，有效的沟通是任何组织成功的关键基石。
商务英语专业毕业论文(最新5篇)-最新
商务英语专业毕业论文（最新5篇）商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》，希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下，加强对课程设置的改革，可以提升商务英语的教育质量，并且可以提升商务英语的语言价值。
在目前的商务英语教学中，主要以基础、知识和能力为主要教学目标，难以满足社会的发展形式，同时不利于学生在社会的发展。
另外，商务英语的教学目标主要是便于学生和供应商的谈判，然而在实际教学中，学生通过实践课程难以有效的提升自身的专业素养。
因此，我国商务英语教育应该适当的改革教育内容，以期可以更好的促进学生的发展。
首先，商务英语的教学应该以基础知识为主要目标，要使学生具备扎实的基本功底。
其次，我国商务英语院校要提升学生的听说和翻译技能，使其可以更好的同外国客户进行交谈，从而可以提升学生的业务能力。
最后，我国商务英语教学中，应该设立一部分实践性内容，以期可以帮助学生掌握最新的岗位工作流程，进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中，主要是以基础教学和交流为主，学生难以掌握企业的最新发展形式，不利于企业更好的融入社会的发展。
针对这种现象，我国商务英语院校应该积极的制定相应的措施，以期可以提升学生的适应能力。
首先，我国商务英语院校应该积极的在教学过程中添加应用实例，例如企业的最新发展动态和客户的最新谈判技巧等，只有在课程教育中添加实践性内容，才可以更好的提升学生的素质。
其次，我国商务英语院校应该加强对学生的实践技能训练，学校可以根据自身的经济条件，建立适当的实训基地，以期可以增加学生的课后实践，从而可以更好的使学生将理论与实践相结合。
最后，我国商务英语院校可以加强和社会企业的合作，将学生输送到企业中进行实习，这种方式不但可以提升学生的实践性能力，还可以提升学校的教学质量。
商务沟通英文作文
商务沟通英文作文英文：When it comes to business communication, there are many factors to consider. One of the most important is language. Depending on the situation, it may be necessary to use different languages to effectively communicate with different people.For example, if I am communicating with a client who speaks Mandarin Chinese, I will need to use that languagein order to ensure clear communication. On the other hand, if I am communicating with a colleague from the United States, I will use English.It is also important to consider cultural differences when communicating in different languages. For example, in Chinese culture, it is common to use honorifics and show respect to older or more senior individuals. In American culture, however, it is more common to use first names andbe more informal.Overall, effective business communication requires a deep understanding of language and culture. By being awareof these differences and adapting our communication style accordingly, we can build stronger relationships andachieve greater success in our work.中文：谈到商务沟通，有很多要考虑的因素。
有效的商务沟通技巧英文演讲
有效的商务沟通技巧英文演讲Title: Effective Business Communication Techniques Good morning/afternoon/evening, esteemed colleagues and guests, It is my pleasure to stand before you today to discuss a topic that isparamount to the success of any business endeavor: Effective Business Communication Techniques. In today's fast-paced and interconnected world, the ability to communicate clearly, concisely, and professionally is not just a skill; it's a necessity.IntroductionCommunication is the lifeblood of any organization. It facilitatescollaboration, drives decision-making, and fosters relationships both internally and externally. Yet, despite its importance, many businesses struggle to achieve truly effective communication. This can lead tomisunderstandings, missed opportunities, and even conflict.Why Effective Communication MattersEffective communication is crucial for several reasons:1.Building Trust: Clear and honest communication builds trust amongteam members, clients, and stakeholders. Trust is the foundation upon which all successful business relationships are built.2.3.Enhancing Productivity: Effective communication ensures that everyone is on the same page, understands their roles and responsibilities, and can work together efficiently towards common goals.4.5.Resolving Conflicts: Miscommunication is often at the root of conflicts in the workplace. By improving communication skills, we can prevent or quickly resolve misunderstandings before they escalate.6.7.Fostering Innovation: Open and inclusive communication encourages creativity and the sharing of ideas. This is essential for driving innovation and staying ahead of the competition.8.Key Techniques for Effective Business CommunicationNow, let's delve into some of the key techniques that can help youachieve effective business communication:1.Active Listening: One of the most important, yet often overlooked,aspects of communication is listening. Active listening involves paying full attention to what the other person is saying, understanding their perspective, and providing feedback to show that you've heard andunderstood them.2.3.Clarity and Conciseness: In business, time is often limited. Therefore, it's essential to communicate your message clearly and concisely. Avoidjargon and technical terms that may confuse or exclude your audience.Instead, use simple language that everyone can understand.4.5.Nonverbal Communication: Don't underestimate the power of body language, tone of voice, and facial expressions. These nonverbal cues can convey as much, or even more, than the words you speak. Bemindful of how you present yourself and ensure that your nonverbal communication aligns with your message.6.7.Adaptability: Effective communicators are adaptable. They recognize that different people and situations require different communication styles. Learn to adjust your communication approach based on theaudience, context, and purpose of your message.8.9.Feedback Loops: Encourage and solicit feedback from your audience.This not only helps you refine your communication skills but also shows that you value their input and are open to improvement.10.11.Technology: Leverage technology to enhance your communicationefforts. From video conferencing tools to project management software, there are many digital solutions that can help you communicate more efficiently and effectively with your team and clients.12.ConclusionIn conclusion, effective business communication is essential for success in today's competitive landscape. By mastering the techniques of active listening, clarity and conciseness, nonverbal communication,adaptability, utilizing feedback loops, and leveraging technology, you canimprove your communication skills and foster stronger, more productive relationships with your colleagues, clients, and stakeholders. Remember, communication is a two-way street. It requires effort and commitment from both parties. By continuously striving to improve your communication skills, you can set yourself and your organization apart as leaders in your field.Thank you for your attention, and I hope you found this discussion on effective business communication techniques informative and insightful.。
成功的商务沟通英语作文
成功的商务沟通英语作文Communication is a vital aspect of any successful business, as it allows for the exchange of ideas, information, and feedback between different parties involved. 商务沟通是任何成功企业的重要方面，它允许不同方参与者之间交换想法、信息和反馈。
In the fast-paced world of business, effective communication is more important than ever before. Being able to convey your message clearly and concisely can make or break a deal, partnership, or negotiation. 在快节奏的商业世界中，有效沟通比以往任何时候都更为重要。
能够清晰而简洁地传达您的信息可能会决定一个交易、合作伙伴关系或谈判的成败。
One key aspect of successful business communication is the ability to listen actively. This means not only hearing what the other party is saying, but also understanding their perspective, feelings, and motivations. It requires empathy and a genuine interest in the person you are communicating with. 成功的商务沟通的一个关键因素是能够积极倾听。
这不仅意味着听到对方说什么，还意味着理解他们的观点、感受和动机。