牛津译林版高中英语必修四《Unit 1 Advertising》Project 课件 2
Learning aims 1. To get the basic information on an ad campaign from the handout (传单) on P18. 2. To understand the design of the sample(样品，样本） ad campaign on P19.
2. What does the campaign want to say? The ad will educate teenagers about the bad physical effects of smoking and how smoking affects those people around them. also, we will explain all the advantages of not smoking and show how smoking is not cool or attractive.
1.What is the subject of this ad campaign? Anti-smoking
2.When will the campaign start?
The campaign will start on 31May, World No Tobacco Day.
3.What is the ad campaign meant to do?
Homework Design an ad campaign
1.Who is the audience for your ad campaign? 2.What do you want your ad campaign to say? 3.How do you reach your audience?
We have learned how to build an ad campaign, now let’s enjoy an Antismoking ad campaign. Then, try to analyze how it is built.
Self-study guidance (2)
Listening & careful reading
1.Listen to the tape carefully and notice the pronunciation. 2.Read the text carefully then answer the following questions.
Self-assessment
• Finish the English paper about Task7 in 38th period
Answers
1. use 3. meant 5. reason 7. Aim 9. Providing
2. considering 4. example 6. diseases 8. Approaches 10. informing
To discourage young people from smoking. 4.What’s the slogan of the campaign?
Smoking kills!
Cooperation & discussion
Careful reading
1. Listen to the recording . 2. Read the text carefully. 3. Answer the following questions, if necessary, you may discuss it with your partners.
.
Para. 2
Para. 3
2. the definition of an ad campaign/ what an ad campaign means
3. what the ad campaign says
Para. 4
4.the target audience and how to determine the target audience
3.How does the ad reach the target audience?
We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine and organize an essay competition as well.
Project 1 Developing an ad campaign
commercial advertisements
Promote a product or service
Yes to life, no to drugs
Knowledge changes life.
Public service advertisements
1. Who is the target audience? 2. What does the campaign want to say? 3. How does the ad campaign reach the
target audience?
1. Who is the target audience? The target audience is high-school teenagers.
Passage 2
Anti-smoking
ad campaign
Self-study guidance (3)
Skimming
1.Skim the text quickly. 2.Answer the following questions:
1. What is the subject of this ad campaign? 2. When will the campaign start? 3. What is the ad campaign meant to do? 4. What’s the slogan of the campaign?
2 What media can you use in an ad campaign?
We can use different kinds of media, including posters, newspapers, magazines, radio and
televisions.
3 What questions should we first consider?
Self-study guidance (1)
Skimming
1.Skim the first text quickly. 2.Match the main idea of each paragraph. (Matching game)
Main idea
Para. 1
1. how to reach the target audience
Deal with widespreadm the pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.
1. What is an ad campaign?
2. What media can you use in an ad campaign?
3. What questions should we first consider?
1 What is an ad campaign?
An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
牛津译林版高中英语必修四《Unit 1 Advertising》Project 教案 1
牛津译林版高中英语必修四英语必修4译林牛津Unit 1教案（7）Project（1）Period 11 ProjectⅠTeaching goals1. Enable the students to develop an advertisement campaign in groups.2. Help the students learn how to cooperate with others and work out an ad campaign.Teaching important and difficult pointsHow to help the students understand the handout to get some basic information on an ad campaign. Teaching methodsFast reading to get the general idea of the handout.Cooperation and group work.Teaching aidsA tape recorder and a multimedia.课前训练【阅读理解】If you don’t want people to know too much about you, then you had better keep your fridge contents secret, according to a British market research document released last week.Researchers peered (凝视) into the fridges of 400 people in Britain and compared the contents with the owners’ lifestyles. They claim to be able to classify the nation’s people by fridge contents.They say those people can be separated into five categories：nutrition nerds (no social sense), food faddiest (whate ver’s in style), martyr mums, fast food fanatics and restaurant regulars.Nutrition nerds care much about what they put into their bodies. Their fridges are stocked with fruit, vegetables and healthy meat.People in this category tend to be highly organized and usually work in law or accountancy. The vast majority is single, but if they have a partner, that person will be similar.A fridge full of vitamins — enriched juices implies its owner works in media or fashion. They tend not to eat the foods they buy. Known as the food faddiest, they just want to be seen aspurchasing the latest important things.A fridge filled with everything from steak to frozen fish suggests the martyr mum. Her fridge tends to be stocked with every kind of product, except what she herself would want. This fridge hints at difficulty balancing family and work life.Fast food fanatics always buy mineral water or soda pop. The nearest they will get to fresh fruit is tomato sauce. Their fridges hint at someone who works hard and plays hard, also, someone who is not into long term planning.Finally, a fridge filled with nothing more than a bottle of white wine and some sparkling mineral water implies an owner who is single, lives in a big city and enjoys the finer things in life. The fridge is empty because this person regularly eats in restaurants.36. What can we know from the first two paragraphs?A. Some researchers are fond of staring at other people’s fridges.B. People don’t want others to know about their secrets.C. The food you put in the fridge has something to do with your personality.D. There are mainly five kinds of lifestyles among British people.【答案】C【解析】细节理解题。
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
(完整)牛津译林版高中英语必修四Unit1《Advertising》知识点整理及单元练习,推荐文档
新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1.be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。
2.play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3.believe in 信任，相信4.be bored with 对……感到厌倦5.appeal to 迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6.trick sb into doing sth 诱使某人做某事7.be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8.be used to 对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9.fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
【牛津译林版】必修四：Unit1 Advertising Project教案
M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
【教学目标】1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea ofeach paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking?Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. build—built---built① 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达 I hope this little will reach you.3. have …. in mind 考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v. 确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
group discussion
who (target audience)
develop an ad slogan for
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
the key word/phrase
牛津译林版必修四 Unit1 Advertising projectPPT课堂课件(15页)-精品PPT课 件
Mother's day have completed an ad campaign poster have built team spirit have shown gratitude and love to mum as
well as the family 2. How do you assess your group work? 3. What do you think you could do after this
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
牛津译林版高中英语必修四Unit 1《Advertising》(Period Ⅰ)课件[
●教学流程设计
演示结束
▪ ●Not falling for the tricks played by some commercial ads.
▪ ●10.______ the advice PSAs give.
▪ ●Using our intelligence and not be a 1as.d_vl_e_ar_tv_ise_emotfeontsadveCa2rn．otdm_ip_msu_eeb_r_mlci_ceiaanldatvdsevr！etristeismemenetns.ts
▪ ●教学目标 ▪ 本课时主要是通过学生对学案所给出的内
容的学习，了解本课文中所出现的词汇， 初步了解课文以及相关的背景知识，就下 一堂课对课文的全面理解起到一个铺垫作 用。
▪ ●教学地位
▪ 本单元让学生阅读有关英语广告的文章， 从而让学生了解日常生活中的各种各样的 广告，进而拓宽学生的知识面，教会学生 吸取广告的精髓，甄别日常生活中广告的 真与伪。
suffer greatly yet are being killed for nothing more than a
fleeting taste of their flesh.
▪ Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit .
radio.Advertisements are often placed
anywhere.An audience can easily or frequently access visual，audio and printed
information.
译林牛津模块4高一Unit1 Advertising课件
Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.
英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
牛津译林版必修四 Unit1 Advertising project(共15张PPT)
how (approaches to target audience)
commercial
what (main message)
PSA
slogan production
1. circle out your who/what/how 2. write a key word/phrase 3. write a sentence containing
aims to tell ___________(who/audience) that________________(what/message) via (/ˈvaɪə/ 通过)__________(how/approach). A story inspired us...
2. paste slogans on an ad campaign poster
if we are All-China Women's Federation...
Happy Mother's Day?
Stop domestic violence.
group discussion
who (target audience)
develop an ad slogan for
Mother's Day
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
self-assessment