牛津译林版高中英语必修四《Unit 1 Advertising》Word Power 教案 1
牛津译林版高中英语必修四Unit 1精品教案（3）Word●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbs to create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.)As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation?2. Shall we have a competition to see who can give more examples or create more words by adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beginning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or change it into a different word group. The following is a table of common prefixes:Step 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affix to refer either to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes:•"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interprovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formation课后练习Many of us mistakenly believe that it's wrong to think we have any good qualities. We may spend a lot of time blaming ourselves for our negative qualities, thinking that self criticism is the key to improving our performance. However, a constant focus on our supposed shortcomings can stop our efforts to make friends with other people. How can we believe that others could like us if we believe our inner being is flawed（有缺陷）?If someone seems to dislike you, the reason for that dislike might have little or nothing to do with you. The person who doesn't like you might be fearful, or shallow, or busy or shy. Perhaps you and that person are simply a mismatch for each other at this particular time.Don't take yourself out of the game by deciding that your flaws are bigger than your good qualities. In fact, some of the very qualities you consider to be flaws may be irresistible to someone else. For all the factors that might cause one person to reject you, there are at least as many factors that will work in your favor with someone else.You might be thirty pounds over your ideal weight, but you may have a wonderful laugh and a real enthusiasm for life. There are many people who d on’t mind your extra pounds. You may drive a shabby car, but you might be a great dancer and a loyal friend. There are people out there looking for loyalty, or fun, or sweetness, or wisdom, and the package it comes in is not important. If you are worried that you are not beautiful enough to attract friends, keep in mind that not everyone is looking for physical beauty in their friends. You can decide to feel inferior（自卑）because you don't have much money and you don't drive a nice car. You can believe that this is the reason that youdon't have many friends in your life. On the other hand, if you are very wealthy you may be suspicious that everyone is after your money and that nobody really likes you as a person.The point is that you can focus on just about anything and believe it's the reason you do not have friends and cannot make any.36. According to the author ___________ plays an important role in making friends.A. admitting your shortcomingsB. self criticismC. modestyD. confidence【答案】D【解析】推理判断题。
Unit 1 Advertising课件 牛津译林版必修4课件
［结束语］Looking forward to your reply.
Li Hua
【厚积薄发】 Ⅰ. 完成句子
(1)我们每一个人都接触过商业广告。
has exposed to commercial advertisements Every one of us _____________________________________. (2)有时候广告会对产品的销售量有很大影响。
purchase (vt. ) 9. ________ (n . )
senior adj. ) (高中或大学)毕业年级的, 级别(或地位)高的 10. ______( (n . ) aspect (n. ) 12. ______ bargain (n. ) 13. _______ (vi. ) 高年级学生, 毕业班学生; 上司; 年纪较长的人 update (vt. & n. ) 更新; 提供最新信息; 使现代化 11. ______ 方面; 层面 便宜货; 协议 讨价还价 精致的; 绚丽的; 奢华的
知道, 意识到 ____________ 涉及, 关于; 处理, 应付 ____________________
鼓励某人做某事 _______________ 事先, 预先, 提前 _______________
16. deal with
17. encourage sb. to do sth.
18. in advance
n. 技巧 接触 泛滥成灾 对……有影响
【经典语篇】
(2013· 大纲版全国卷 )假定你是李华 , 自制了一些中国结
(Chinese knot), 给开网店的美国朋友 Tom写封信, 请他代卖,
要点包括:
1. 外观(尺寸、颜色、材料); 2. 象征意义; 3. 价格。 注意: 1. 词数100个左右; 2. 可以适当增加细节, 以使行文 连贯。
牛津译林版高中英语必修四Unit 1《Advertising》(Word power)课件1[
Mr. Carter: That’s great. If we want to be the _m__a_r_k_e_t_l_ea_d__er_ in our field, we need to get as much information about
Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!
Unit 1 Advertising
Word power
Li Yang ----- Crazy English
Brain storming:
➢Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?
(产品)销售和市场营销
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
(完整)牛津译林版高中英语必修四Unit1《Advertising》知识点整理及单元练习,推荐文档
新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1.be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。
2.play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3.believe in 信任，相信4.be bored with 对……感到厌倦5.appeal to 迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6.trick sb into doing sth 诱使某人做某事7.be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8.be used to 对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9.fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
高中英语 Unit1 Advertising 精品课件 牛津译林版必修4
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
（说明文）
a subject
introduction of subject supporting details
Structure of the writion of the subject Supporting details
Paragraph 1
Paragraph 2 Paragraph 3-4
Conclusion
Paragraph 5
Careful-reading
How do you divide these ads into two categories?
1 3
2
4
Types of advertisements
• Commercial advertisements
• Public service advertisements (PSAs)
Do you believe the ads tell the complete truth? Why or why not?
Homework
Page 4-5: Part D&E Page 90: A1&A2
Read the text again and answer the questions in C2.
Checking your understanding
1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
2019版高考英语精准备考一轮讲义(译林版)必修四 Unit 1 Advertising Word版含答案
Unit 1Advertising社会生活之(一)——广告[一积词汇见多识广][课内单词回扣](一)阅读词汇写其义1．cheat v t.& v i.欺骗n.骗子2.trick n．骗局；玩笑；戏法v t.欺骗3．innocent adj.清白的；纯真的 4.amazed adj.大为惊奇5．purchase v t.购买n.采购 6.bargain n．便宜货；协议v i.讨价还价7．analysis n．分析，分析结果8.intelligence n．智力，才智；情报9．nationwide adj.& ad v.全国范围的(地)，全国性的(地)(二)表达词汇写其形1．pleased adj.高兴，满意 ment n．& v i.评论，评价3．recommend v t.推荐；建议；介绍 4.aspect n．方面；层面5．cure v t.治愈；解决n.疗法；对策 6.aim v t.& v i.以……为目标n.目的7．senior adj.毕业年级的；级别高的n．高年级学生；上司；年纪较长的人(三)拓展词汇灵活用*1.persuade v t.说服；使信服→persuasive adj.有说服力的；劝说的，劝诱的2.advertise v t.& v i.做广告，宣传→advertisement n．广告；广告宣传→advertising n．做广告；广告活动；广告业*3.benefit v t.& v i.使受益；得益于n．益处；救济金；奖金→beneficialadj.有益的，有帮助的*4.promote v t.推广，宣传；促销；促进，推动→promotion n．促进5.design v t.& n．设计→designer n．设计者*6.determine v t.确定，查明；决定；裁决→determined adj.坚决的，果断的，有决心的→determination n．决心，果断7.fool v t.欺骗，愚弄n．傻瓜→foolish adj.愚蠢的→foolishness n．愚蠢test adj.最新的→late adj.& ad v.晚的(地)→later ad v.后来*9.poisonous adj.有毒的→poison n．毒药v t.毒害10.urge v t.敦促，力劝；竭力主张n．强烈的欲望，冲动→urgent adj.紧急的，急迫的→urgency n．紧急的事*11.consult v t.咨询；请教→consultant n．顾问12.react v i.做出反应，回应→reaction n．反应；回应用上面加*号的单词的适当形式填空1．She is a determined girl, so we know that once she has determined to do something, she will make her dream come true with great determination.2．He tried to persuade her but failed. It appeared that what he said wasn't persuasive at all.3．Cycling is highly beneficial to our health. That is to say, we can get much benefit from cycling.4．We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In return for our efforts, all the staff in our department were promoted.5．It is reported that some children were poisoned by the poisonous food.6．There are some consultants in our club. If you have any question, you can consult them without delay.[话题单词积累]1．display /dɪ'spleɪ/n．显示；陈列；炫耀2．direct /də'rekt/v t. 导演3．admission /əd'mɪʃn/n. 入会费；许可，入场4．registration /ˌredʒɪ'streɪʃn/注册5．recreation /ˌrekri'eɪʃn/n. 消遣；娱乐6．special /'speʃl/adj. 专门的7．require /rɪ'kwaɪə(r)/v. 要求，需要8．permit /pə'mɪt/v. 允许，许可n. 许可证9．download /'daʊnləʊd/v. 下载10．sightseeing /'saɪtsiːɪŋ/n. 观光11．attraction /ə'trækʃn/n. 吸引力12．label /'leɪbl/n. 标签13．type /taɪp/n. 类型14．commercial /kə'mɜːʃl/n. 商业广告15．style /staɪl/n. 风格；式样；类型16．product /'prɒdʌkt/n. 产品17．discount /'dɪskaʊnt/n. 折扣18．available /ə'veɪləbl/adj. 可利用的19．advantage /əd'vɑːntɪdʒ/n. 利益，好处20．brand /brænd/n. 品牌21．trademark /'treɪdmɑːk/n. 商标22．consumer /kən'sjuːmə/n. 消费者23．customer /'kʌstəmə/n. 顾客24．service /'sɜːvɪs/n. 服务25．coupon /'kuːpɒn/n. (购物)赠券26．summary /'sʌməri/n. 简介，概述27．creative /kri'eɪtɪv/adj. 有创意的28．fee /fiː/n. 费用29．information /ˌɪnfə'meɪʃn/n. 信息30．register /'redʒɪstə(r)/v. 注册31．range /reɪndʒ/n. 范围32．attractive /ə'træktɪv/adj. 吸引人的33．delivery /dɪ'lɪvəri/n. 运送34．brochure /'brəʊʃə(r)/n. 小册子35．agency /'eɪdʒənsi/n. 代理；代理处36．cheap /tʃiːp/adj. 便宜的；廉价的37．unique /ju'niːk/adj.独特的；独一无二的38．destination /ˌdestɪ'neɪʃn/n. 目的地；终点39．train /treɪn/v t. 训练，培训40．application /ˌæplɪ'keɪʃn/n. 申请[二积短语顿挫抑扬][课内短语回扣](一)根据汉语写出下列短语*1.be_meant_to旨在，目的是*2.fall_for受……的骗；爱上*3.play_tricks_on欺骗；捉弄*4.deal_with涉及，关于；处理，应付5.end_with以……结束6.up_to (数量、程度等)达到*7.figure_out_弄清楚，弄懂；计算出*8.appeal_to_ 吸引，引起兴趣；呼吁9.be_concerned_with对……关心10.get_sth._across把……表达清楚11.put_sth._together组织；组装*12.die_from死于……13.even_if/though虽然，即使14.for_free免费15.fool_sb._into_doing_sth.欺骗某人做某事(二)用上面加*号的短语完成下列句子1．I think what appeals_to me about his painting are the colours he uses.2．She said that she would never fall_for that kind of trick.3．Children, as well as adults, usually play_tricks_on each other on Halloween. 4．The measures are_meant_to prevent the river from being polluted.5．A year ago, I was unemployed, and I was trying to figure_out where to find a job. 6．We knew we could depend on her to deal_with the situation.7．Ten passengers are reported to have died_from their serious injuries.[话题短语积累]1．a variety of 各种各样2．sign up for 报名参加3．public service 公共服务4．on sale 出售5．be popular with 受……欢迎6．be attractive to 对……有吸引力7．in public places 在公共场所8．delivery costs 运送费9．discount shopping coupons 优惠购物券10．membership card 会员卡11．at low prices 以低价12．attract one's attention 吸引……注意13．Publication Date 出版日期14．brand name 产品名称15．consumer advertising 消费者广告16．television advertising 电视广告17．consumer magazines 购物杂志[三积句式写作扮靓][课内句式仿写]1．even if引导让步状语从句[例句]Even if an ad does not lie, it does not mean it is altogether innocent.[仿写] 即使期末考试快到了，我依然会设法挤出时间锻炼身体。
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
英语：Unit1《Advertising》Word Power课件(1)(译林牛津版必修4)
be supposed to do的意思是 expected to do; 的意思是be 的意思是 be required to do; should do被期望、被要求 被期望、 被期望 做某事、应该。 做某事、应该。
Word power
• When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 and learn more about sales and marketing.
玛格丽特的父母要她别上他的当。 玛格丽特的父母要她别上他的当。
2）fall in love with, especially ） suddenly （突然） 突然） 倾心于…；爱上…； 迷上。 倾心于 ；爱上 ；被…迷上。 迷上 Margaret fell for him in a big way.
P7 A
Before a company starts making a new p_______, they must collect and study roduct information about what people want and need. So, they do m_____________. The boss of the arket research company needs a lot of information about the ales and marketing s_________________ of the product. So, the s________________________, led by a ales/marketing department sales/marketing manager, will present the information from their market research to the boss.
【精选课件】牛津译林版高中英语必修四Unit 1AdvertisingPeriod Ⅲ课件.ppt
• The principal presented a diploma to each of the graduates.＝The principal presented each of the graduates with a diploma.校长把毕业证书授予每 一位毕业生。
【提示】 present 作为形容词作定语时，意为“在场
• 【答案】 B
• 完成句子
• ②我的确认为你是个好厨师。
•I
you are a good cook.
• ③你那天毕竟还是来了。
• You
after all that day.
• 【答案】 ②do think ③did come
• 6．senior adj.& n．毕业年级的，级别(地位)高的； 高年级毕业生，年纪较长的人
的，出席的”时，放在被修饰词的后面；而作“现在的，目
前的”讲时，放在被修饰词的前面。
完成句子
①我把你引见给我丈夫，好吗？
you ②他献给他的女友一束花。
my husband?
He flowers.
his girlfriend
a bouquet of
【答案】 ①May I present；to ②presented；with
• ●教学地位
• 语法是学生感到比较难以掌握的东西。让学生正 确理解和掌握语法知识是让学生学好英语的关键， 所以应给学生创设一个语境，让学生理解该语法 的应用，而不要让学生死记硬背语法条文，应从 理解的基础上去运用这些语法。
• ●新课导入建议 • 通过对学生作业的检查导入本堂新课。
●教学流程设计
• I believe Voyage to an Amazing Kingdom would be a good choice for senior high students.(P9)我认为 《奇异王国之旅》对高中生而言是一个不错的选 择。
牛津译林版必修四Unit 1《Advertising》ppt课件
• 1.What is an ad campaign ? • 2 . What media can you use in an ad campaign ?
1.L1----2
• 3.what should be first consider?
Ⅱ.Questions based on Article 1
• 3.To determine your audience, someone must report the related information you. you will do ato little researchfalse questions:
• 1.It is because there are small huge numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign. • 2.The author on theis idea We will showagrees how smoking not that smoking does be cool cool or attractive because itand makes people smell terrible,for and gives them attractive, especially the bad teech, skin and fingernails. teenagers.
• 2.Who’s the target audience and why? • To discourage high-school teenagers, who are the target audience, from smoking. • 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.