unit11教案-体验商务英语综合教程

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体验商务英语(第二版)课件第3册Unit 11 Ethics

体验商务英语(第二版)课件第3册Unit 11 Ethics
2. Is it always wrong to lie? 3. If you knew your brother was selling
fakes would you tell the police?
UNIT ELEVEN ETHICS
MARKET LEADER BOOK THREE
Warmer: comment on the quotation
Those are my principles; if you don’t like them, I have others.
Groucho Marx
Too many principles applying to the same issue would lead to no principles at all!
3. ethics: the branch of philosophy that deals with moral principles
e.g. -Ethics is a branch of philosophy. - The ethics of his decision are doubtful.
e.g. personal ethics, social ethics, professional ethics, business ethics, medical ethics, code of ethics
UNIT ELEVEN ETHICS
MARKET LEADER BOOK THREE
Warmer: vocabulary nபைடு நூலகம்tes
MARKET LEADER BOOK THREE UNIT ELEVEN ETHICS
Vocabulary
Honesty and dishonesty

体验商务英语(第二版)课件第2册课件Unit 11 New Business

体验商务英语(第二版)课件第2册课件Unit 11 New Business

Starting new businesses
Starting a business is one of the most exciting things you can do. But it also presents challenges. The economic outlook may be uncertain, but by planning ahead and taking heed of expert guidance, there's no reason why your small business can't get off to the best possible start and go on to be a big success. Choosing a company name, finding premises, hiring staff, winning customers are all important start-up tasks, that are vital you get right at the outset. Before you get going, it's crucial you have a business roadmap. This will help you make the right business decisions and anticipate problems before they occur.
• low taxes
• good transport links
• skilled staff
• training courses
• low interest rates
• high unemployment

体验商务英语(第二版)课件第3册Unit 11 Ethics

体验商务英语(第二版)课件第3册Unit 11 Ethics
e.g. personal ethics, social ethics, professional ethics, business ethics, medical ethics, code of ethics
UNIT ELEVEN ETHICS
MARKET LEADER BOOK THREE
Warmer: vocabulary notes
satisfying customer needs with products and services, without harming the environment and in a way that benefits employees, suppliers and society as a whole.
5. Insider trading: the illegal practice of trading on the stock exchange to one's own advantage through having access to confidential information.
6. Industrial espionage: The use of clandestine (secret) methods to acquire secret information for commercial advantage.
Honesty and dishonesty
A Which word is different from the others in each set?
1. trustworthy
law-abiding
corrupt
2. a slush fund a sweetener

体验商务英语综合教程1 Unit 11 Cultures

体验商务英语综合教程1 Unit 11 Cultures

“Language is a carrier & container of cultural information.” “Language is a special part of culture.” “Language is strongly influenced & shaped by culture, reflecting many features of culture.” “Language & culture interact & interplay 相互作用.”
Which of the tips in Exercise A do you think are:
a) very useful?
B) useful?
c) not useful?
C
Which tips are good advice for your country ? Add some others.
WZVTC
English & Chinese
Greenhouse Housewarming Free love
温室 乔迁之庆 公开同居
Busywork Busybody Lowboy
耗时又无价值的工作
爱管闲事的人 矮脚衣柜
High school Cooker
Sunspot
中学
炉子或厨具 黑子
First lady Rest room
Cross-cultural Values
比较各种文化标准
Americans
• • • • • • • • • • Freedom Independence Self-reliance Equality Individualism Competition Efficiency Time Directness 直率 Openness • • • • • • • • • •

当代商务英语综合教程1 Unit 11 A Lesson Learned at Midnight

当代商务英语综合教程1 Unit 11  A Lesson Learned at Midnight
22
In-class Task 1
2. ... and never forget that there is also a divine spark of goodness in me, too ― then I find that the “score” of my bad mistakes and regrets at the end of each day is greatly reduced. (line 25)
forgive people, especially in trying to forgive very keen or brilliant people. A
man may be a genius but he can still do things that practically break your
certain forces of25 evil ever present in me ― and never forget that there is
also a divine spark of goodness in me, too ― then I find that the “score”
of my bad mistakes and regrets at the end of each day is greatly reduced.
and “sing” and “music” and “dance” — in the language of all
mankind since the beginning of recorded time? This belief makes me
downright proud to be a human being.

体验商务英语(第二版)课件第2册课件Unit 11 New Business

体验商务英语(第二版)课件第2册课件Unit 11 New Business

Starting up
Private & public sector companies
In economics, the private sector is that part of the economy which is both run for private profit and is not controlled by the state. By contrast, enterprises that are part of the state are part of the public sector. The private sector employs the majority of the workforce in some countries. However, in some other countries, the public sector employs most of the workers. Some industries should always be publiclyowned because of their national importance, safety issues, uncertain return on investment for investors, etc.
Unit 11
New business
Quotation
Thomas John Watson, Sr. was the chairman and CEO of International Business Machines (IBM)
‘You have to have your heart in the business and the business in your heart.’ Thomas J. Watson (18741950)

商务英语综合教程(下册)Unit 11 Investment Demand

商务英语综合教程(下册)Unit 11 Investment Demand

Text
Unit 11 Investment Demand
6 It explains why increasing capital investment is the very first symptom of the coming boom, why industries producing means of production are the first to show supernormal stimulation, above all why the consumption of iron increases. It explains the appearance of new purchasing power in bulk and thereby the characteristic rise in prices during booms which obviously no reference to increased need or increased costs alone can explain.
Unit 11 Investment Demand
Text Exercises Related Technical Terms Grammar
Unit 11 Investment Demand
Text
1 What factors will determine the level of investment spending in our hypothetical economy?
2 Now the determinants of investment demand are , if anything ,even more complicated than

体验商务英语综合教程

体验商务英语综合教程
03
Formal Language: It typically employs a more formal and political register compared to general English
04
Cultural Awareness: Understanding cultural differences and etiquette is critical in Business English
Cross cultural communicatio n
Develop an understanding of cultural differences in business communication, including language, values, and behaviors
Negotiation skills
Business English
02 listening and speaking skills
Listening skills and strategies
Active listening
Focus on the speaker, show interest, and respond appropriately
Business Contract and Document Reading Guide
01
Analyzing Contract Structure
Recognize the typical structure of a business contract, including
headings, parties involved, terms and conditions, etc
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江西外语外贸职业学院教案备课纸(2)
主任审阅_____________ 授课教师
年月日年月日
授课内容
Unit 11 Cultures
Starting up
1.Imagine you have a foreign friend Jerry will visit China, what
suggestions will you give to him?
2.Look at tips for visiting another country or doing business there,
and think about which tips are good advice for our country. Vocabulary: Company cultures
annual leaves; casual; shift work; flexible hours;
innovation; empower; procedure; incentive; efficient
Here are different points about company arrangements. Let’ learn it. Complete those sentences with the items in brackets. And you guys do the group-work to discuss the type of organization that you would like to work for.
Do Exercise C and then work in pairs to discuss and rank the characteristics.
Listening: Cultural mistakes
Listening four people talk about cultural mistakes; and do you know what other examples do you know? Think about what could we do to avoid serious mistakes?
Language focus 1: should/shouldn’t
Ss look should/shouldn’t to give advice and to say that something is or isn’t
a good idea.
1)Ss read through and teacher explains the Language focus box.
We use should and shouldn’t to give advice and make suggestions.
E.g. We should wear formal cloths to the dinner.
We often use I think or I don’t think with should to say something is or isn’t a good idea.
E. g. Do you think I should learn to speak the local language?
Please pay attention to should+V.(room form of the verb)
授课内容
Unit 11 Cultures
Language focus 1: should/shouldn’t
Ss complete the Exercise A individually;
For Exercise B, Ss do the pair work and check the answers around the class.
E.g. (1) I don’t think he should go to Paris next week.
(2) You shouldn’t buy a franchise.
(3) She should take the customers to an expensive restaurant.
(4) I don’t think we should launch the new product now.
(5) My boss doesn’t think it is too late to send the report now.
(6) We shouldn’t order now.
For Exercise C, Ss do the first sentence together to demonstrate the exercise. Then get Ss to write sentences individually using should or shouldn’t Reading: Wal-Mat in Germany
Ss discuss the questions in Exercise A, and teacher summarized those answers to make a list of the cultural differences on the board;
Give Ss a few minutes to scan the article to see if any of the differences listed on the board appear in the article; Clarify any difficult vocabularies (such as pulled out, discount chains, habits, sensitivity, chant, union).
The whole class reads the article again in more detail and does the Exercise C together.
Ask Ss to work in small groups to list the problems that Wal-Mart had in Germany. Next teacher explain to Ss that the answers lie in some paragraphs, but pay attention to use should/shoul dn’t to rewrite the sentences. For example:
1). Wal-Mart should deal with different corporate cultures with more sensitivity.
2). Wal-Mart should use local management
3). Wal-Mart should care less together whether its foreign stores carry the name derived from its founder.
授课内容。

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