What-is-entrepreneurship知识讲解
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最新What is Entrepreneurship精品资料
Apr 14th Generating Sales
Apr 21st Creating and Developing a Sustainable Business
MaRS
Slide 15
The Pitch
Apr 28th Building a pitch for your idea May 5th Up-Start competition
Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address:
entrepreneurship101@
/group.php?gid=5544862297 Weekly email – Register to get the email http://mars-
/ Website – /ent101
Jan 20th Jan 20th Jan 27th NB
Basics of Marketing (1)
Basics of Marketing (2)
Use of Social Media
first stage of UpStart Competition starts in January
MaRS
The speakers
The MaRS team
MaRS
Slide 5
Course Philosophy
The course will follow a logical path through various topics relevant to starting a business
Apr 21st Creating and Developing a Sustainable Business
MaRS
Slide 15
The Pitch
Apr 28th Building a pitch for your idea May 5th Up-Start competition
Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address:
entrepreneurship101@
/group.php?gid=5544862297 Weekly email – Register to get the email http://mars-
/ Website – /ent101
Jan 20th Jan 20th Jan 27th NB
Basics of Marketing (1)
Basics of Marketing (2)
Use of Social Media
first stage of UpStart Competition starts in January
MaRS
The speakers
The MaRS team
MaRS
Slide 5
Course Philosophy
The course will follow a logical path through various topics relevant to starting a business
港中大MBA创业金融讲义A. Entrepreneur - Start up
2 Distinct Kinds of Decisions
• Investment Decision
- Acquire assets that are worth more than they cost. - Value of the investment depends on its ability to generate cash flows for the investors in the future and on the riskiness of those cash flows
What is an entrepreneur
• 1930s: “Driver of economic progress,
continuously seeking to disturb the status quo in a quest for profits from deliberate and risky efforts to combine society’s resources in valuable ways that are not yet perceived by others” Most recent thought: “individuals who create something new, something different; they change or transmute values.”
ideas are easy to find but people who can implement the ideas are hard to find • Cases of POEs failure – poor financial management!
Financial Decision Making
企业如何进行创新-含英分享(2015-5-17new)
含英：夭折是创新的必不可少的 一部分。
• 浅蓝：对的 。做有用的创新才能有发展。 • 含英 ：下面就是创新成功率的问题。 创新作为一种社会事务也是符合二八定 律的 。 创新作为一种社会事务也是符合二八定律 的。
• zx ：创新可以复制么 怎么复制？ • 叶子 ：随便就成功了那山寨就更泛滥了。 • 浅蓝 ：如果可以复制，那么我想复制阿 里巴巴。 • 叶子 ：复制可以粘贴不上。 • 老雷 ：没错，只可借鉴不可复制。 • 老查：创新本质上是人类的天性，如果把 每个企业看着一个“个体”，那整个社会 众多的“个体”前仆后继的创新，推动了 文明的进化。 • 含英 ：不以山寨为耻，反以为荣 。
企业如何进行创新
分享：含英 整理：Flora 德鲁克管理群（191581501）
最近的思考
1.什么是创新？ 2.为什么要进行创新？ 3.怎样进行创新？
1.什么是创新？
提纲
含英：有人提过这么个问题：模仿、改进 算不算是创新？
• 锴子哥 ：算吧，现在不是在讲微创新吗 ？ • 无尽：应该算，改善也是创新 。 • 六带：很多都是模仿后的创新 。 原来卖陶瓷老板跟我们讲东鹏陶瓷最早 就是模仿国外的一种陶瓷。
• 对于这一点，德鲁克格外重视，他给出的7个 创新来源中，有4个是外部的、社会的 。 • 创新是经济和社会活动中一种结果，那么从社 会的角度看，其实质是什么呢？ 其实质就是，人们工作与生产方式的变化（改 变资源配置的方式） • 这一点与前面讲到商业模式的变化是呼应的 这么讲不知道是否理解？
举个麦当劳的例子吧
含英：这个问题需要换个角度看
• 模仿改进等，这些都是手段，而不是目 的。 • 没有人为了模仿而模仿 。 • 关键这么做的目的是什么？ • 也就是说，我们要看创新的目的 。 • 这些手段是为目的服务的。
企业家精神讲义
特点：主管带头、全员响应
F、耐力
表现：计划的坚持/承诺的不悔/有序的安排
特点：同心协力、相互鼓励
增员概貌所对应的团队气质
Nice to Have 增员概貌
Nice to Have 团队气质
G、为当地人所 G、为当地人所认知
认知
•表现：个人品牌/团队品牌/特点突出
L、有抱负的 •特点：口头禅“我们的XX团队（部）”“我们的XXX（经
天蝎家族增员概貌
Must to Have
A、正直诚信的特质 B、成就动力 C、高度活力 D、基本常识 E、金钱企图心 F、耐力
Nice to Have
G、为当地人所认知 H、较好的外表 I、 教育背景 J、良好的纪录 K、企业家精神 L、主动学习者；有抱负的 M、相信保险、证券与财务服
务产品
N、社会活动能力
•
时间是人类发展的空间。2021年1月12日星期 二12时 34分46秒12:34:4612 January 2021
•
科学，你是国力的灵魂；同时又是社 会发展 的标志 。下午12时34分46秒 下午12时34分12:34:4621.1.12
•
每天都是美好的一天，新的一天开启 。21.1.1221.1.1212:3412:34:4612:34:46Jan- 21
企业家定义
企业家“entrepreneur”一词是从法 语借来的，企业家是从事组织、管理
并承担经营风险的人 。
什么是企业家
生意人特质：最大可能地实现利润
• 善于发现商机 • 果断把握商机 • 不断展示商机 • 不因利小而不为
企业家的基本素质
眼光（识人断事）
胆量（坚持创业精神和价值取向） 组织能力（管理架构）
Entrepreneurship
Character/Personality traits
• - Entrepreneurship is well researched by the University community - unfortunately mostly by people who never were one themselves. • 1. A desire to achieve - conquer problems and give birth to a successful venture • 2. Hard work - Their workload is very hard to match
Sources of New Ideas (2 of 2)
• Federal government – Files of the Patent Office contain numerous new product possibilities. – New product ideas can come in response to government regulations. • Research and development – Largest source of new ideas is the entrepreneur’s own “research and development” efforts. May be: • A formal endeavor connected with one’s current employment. • An informal lab in a basement or garage.
Entrepreneurship
410-526-90
Agenda
• • • • What is entrepreneurship? Group Exercise – Definitions Where do ideas come from? Group Exercise - Brainstorming
什么是_SocialEntrepreneurship_公益创业_
作者简介： 胡馨， 美国杜克大学桑福德公共政策学院高级研究助理。 ” !"##$%&’ (%) ’*++$’&,"%’ ! 标志 性的著述 包括 %&&’( )* +,&-.,/( 0112* “ 34& 5&6787- .9 ‘ :.;86< =7>,&?,&7&@,’48?* ’ -"%&.,/*&$) 0."# &1$ 2"-,(3 4%&.$5.$%$*.’1,5 6*%)$.’ 7".8,%+ 9."*5: A??；B.,7’>&87( %6C8D ( 0112* “ E467-87- >4& F.,<D .7 6 ’4.&’>,87-G 6HI8>8.@’ 9.@7D6>8.7 ?,.H.>&’ ’.;86< ;467-& I/ 987D87- J ’.;86< &7>,&?,&7&@,’ J ” ( ;&3(%&,- <"%&13=: )67@6,/( K.<* !20 L.* 0( ??"M —"1 ；B.’;4&&( )&,, ( 0112* “ N46> D.&’ 8> >6O& >. I& 6 ’.;86< &7>,&?,&7&@,P ” L6>8.76< E&7>,& 9., :.;86< =7>,&?,&7&@,’G FFF* ’.;86<&7>,&?,&7&@,’* .,- Q F46>D.&’* 4>H<* 支教美国 ” 的网站 4>>?G Q Q FFF* >&6;49.,6H&,8;6* .,- 以及笔者于 !RRS 年 M 月对文迪的访谈。 " 来源于 “
创业学概论二ENTREPRENEURSHIP
创业过程的一般模型
蒂蒙斯模型（Jeffry A. Timmons） 威克姆模型（Philip A. Wickham）
蒂蒙斯模型
New Venture Creation，Irwin McGraw – Hill，P37 – 40
创业过程是由机会驱动、团队领导和资 源保证的
创业过程依赖于机会、创业团队和资源 三要素的匹配和平衡
创业与经济增长之间存在促进关系。中国创 业活动对经济增长的贡献并没有达到GEM成 员的平均贡献水平。创业对经济增长的潜力 尚未充分发挥出来。
我国的创业活跃程度存在明显的区域特征。 创业活跃的地区也是经济增长快的地区。中 国创业活动活跃的地区，也是经济增长快的 地区；创业活动欠活跃的地区。也是经济增 长欠快的地区；创业活动不活跃的地区，其 经济增长也是最慢的地区。
Business Research in Europe》） 跨国合作研究 “全球创业观察（监测）”，GEM，百森商学院和伦敦商学院（London
Business School）
创业（学）研究现状（续）
研究课题
创业者的特征 创业环境 创业的作用 创业机会 创业融资 创业发展战略 创业企业生存与增长 创业教育与培训 创业研究
全球创业氛围—— 全球创业观察2002中国报告
Global Entrepreneurship Monitor China 2002（全球创业观察2002中国 报告）
主办： Global Entrepreneurship Monitor &清华大学中国创业研究中心
全球创业氛围—— 全球创业观察2002中国报告 （续）
全球创业观察2002中国报告 一：2002年中国创业活动的 排名
处于活跃状态，在亚洲地区属于中间水平。 具体排名是：
Entrepreneurship as an Educational Tool知识创业：新的教
The Entrepreneurial University encourages creative risk-taking to improve education, research, and community engagement.
什么是具有创业型大学？
创业型大学鼓励冒险精神，从而改进 教育、科研和社区服务
全面贯彻创业精神；
艺术
艺术、多媒体和工程项目
隶属赫博格艺术学院，其把工程、技 术和科学系交叉结合，从事多媒体领 域的研究和培训
Arts, Media and Engineering Program (AME) In the Herberger College of Fine Arts, AME brings together engineering, arts and science disciplines that are invested in media research and training.
Knowledge Entrepreneurship as an Educational Tool 知识创业 - 新的教育方式
Classroom Experience
课堂经历
Polytechnic Small Business Minor
Combined Experience
完美结合的经历
Edson Student Entrepreneur Initiative
创业活动
Business Outreach
W. P. Carey Small Business Certificate for Majors MBA Technology focus Technology Venture Clinic
什么是具有创业型大学？
创业型大学鼓励冒险精神，从而改进 教育、科研和社区服务
全面贯彻创业精神；
艺术
艺术、多媒体和工程项目
隶属赫博格艺术学院，其把工程、技 术和科学系交叉结合，从事多媒体领 域的研究和培训
Arts, Media and Engineering Program (AME) In the Herberger College of Fine Arts, AME brings together engineering, arts and science disciplines that are invested in media research and training.
Knowledge Entrepreneurship as an Educational Tool 知识创业 - 新的教育方式
Classroom Experience
课堂经历
Polytechnic Small Business Minor
Combined Experience
完美结合的经历
Edson Student Entrepreneur Initiative
创业活动
Business Outreach
W. P. Carey Small Business Certificate for Majors MBA Technology focus Technology Venture Clinic
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-- Jeffry A. Timmons (The Entrepreneurial Mind, 1989)
Development of Entrepreneurship
Earliest Period- Marco Polo
Middle Ages- Theater, Architectural Works 17th Century- Mississippi Company 18th Century- Edison & Whitney 19th & 20th Centuries
– Annual Chronicle survey: 40% of incoming students have entrepreneurship aபைடு நூலகம் major goal for why they are going to college
– Fortune 500 employment decline: 1970 (20%) – 1996 (8.5%)
The Entrepreneurial Process
The Entrepreneurial Revolution
“We are in the midst of a silent revolution – a triumph of the creative and entrepreneurial spirit of humankind throughout the world.”
Other Opportunities for Learning
Curb event center retail space Hatchery Practicing entrepreneurs activities Entrepreneurship club Internships Mentors Networking!!!
The Nature of Entrepreneurial Risk
Failure – “Sinking the Boat Risk” Opportunity Cost – “Missing the Boat Risk”
Myths about Entrepreneurship
The Lone Cowboy Myth.
“I believe its impact on the 21st century will equal or exceed that of the Industrial Revolution on the 19th and 20th.”
“The death knell for brontosaurus capitalism of yesteryear.”
Not yet tainted by corporate way of life
Good time to take risk!!!
Entrepreneurship
A process, not a type of person Creating and/or building something of value Identifying an opportunity Pulling together the needed resources to pursue the opportunity Developing and implementing a Business Plan Involves uncertainty and the acceptance of risk
– Organize/Operate – Innovation
The Opportunity
Statistics
– A random national sample (Gallup poll survey, 1994) of high school students reveals that 70% of these students say they want to own their own business some day (Timmons, 2004: 7)
– Small firms constitute more than 90 percent of the entire business population
Virtually of USA’s economic growth is coming from entrepreneurial ventures of all sizes and types
The Experience Myth.
The I’m Only in it for the Money Myth.
The Entrepreneurs are Gamblers Myth.
Myths about Entrepreneurship
The Entrepreneurs Don’t Have to Worry about Numbers Myth. The All You Need is Money Myth. The I’ve Got a Secret Myth. The IPO Myth.
The Entrepreneurial Process
Working Definition of Entrepreneurship
“Entrepreneurship is a way of
thinking, reasoning and acting that is opportunity obsessed, holistic in approach [emphasis added], and leadership balanced” (Timmons, 1999: 27).
What is Entrepreneurship?
Mark T. Schenkel, Ph.D.
Agenda
What is Entrepreneurship?
– Historical development – Definition – Myths – Process – Career Paths
Development of Entrepreneurship
Earliest Period- Marco Polo
Middle Ages- Theater, Architectural Works 17th Century- Mississippi Company 18th Century- Edison & Whitney 19th & 20th Centuries
– Annual Chronicle survey: 40% of incoming students have entrepreneurship aபைடு நூலகம் major goal for why they are going to college
– Fortune 500 employment decline: 1970 (20%) – 1996 (8.5%)
The Entrepreneurial Process
The Entrepreneurial Revolution
“We are in the midst of a silent revolution – a triumph of the creative and entrepreneurial spirit of humankind throughout the world.”
Other Opportunities for Learning
Curb event center retail space Hatchery Practicing entrepreneurs activities Entrepreneurship club Internships Mentors Networking!!!
The Nature of Entrepreneurial Risk
Failure – “Sinking the Boat Risk” Opportunity Cost – “Missing the Boat Risk”
Myths about Entrepreneurship
The Lone Cowboy Myth.
“I believe its impact on the 21st century will equal or exceed that of the Industrial Revolution on the 19th and 20th.”
“The death knell for brontosaurus capitalism of yesteryear.”
Not yet tainted by corporate way of life
Good time to take risk!!!
Entrepreneurship
A process, not a type of person Creating and/or building something of value Identifying an opportunity Pulling together the needed resources to pursue the opportunity Developing and implementing a Business Plan Involves uncertainty and the acceptance of risk
– Organize/Operate – Innovation
The Opportunity
Statistics
– A random national sample (Gallup poll survey, 1994) of high school students reveals that 70% of these students say they want to own their own business some day (Timmons, 2004: 7)
– Small firms constitute more than 90 percent of the entire business population
Virtually of USA’s economic growth is coming from entrepreneurial ventures of all sizes and types
The Experience Myth.
The I’m Only in it for the Money Myth.
The Entrepreneurs are Gamblers Myth.
Myths about Entrepreneurship
The Entrepreneurs Don’t Have to Worry about Numbers Myth. The All You Need is Money Myth. The I’ve Got a Secret Myth. The IPO Myth.
The Entrepreneurial Process
Working Definition of Entrepreneurship
“Entrepreneurship is a way of
thinking, reasoning and acting that is opportunity obsessed, holistic in approach [emphasis added], and leadership balanced” (Timmons, 1999: 27).
What is Entrepreneurship?
Mark T. Schenkel, Ph.D.
Agenda
What is Entrepreneurship?
– Historical development – Definition – Myths – Process – Career Paths