人教版高中英语选修9课件：Unit 5 Inside advertising WB Listening(共18张PPT)
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人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)
Match the two columns. a. can make the company stop using the b. offending advertisement if a
complaint about an ad is correct. b. is also responsible for checking the
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
e.g. Please! Do be quiet a moment. 请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿 到收据。
2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以 约束广告商们的不法行为。
He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的; 得体的; 合乎 道德规范的”。
e.g. It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。
product before buying. c. can prevent advertisers doing the
人教版高中英语选修9课件：Unit 5 Inside advertising Learning ab
the Internet?
expense
7. Most shampoo products depend on
an ad with good visual effects. rely
8. Advertising cigarettes is not allowed
in China.
banned
9. Not all advertisers are honest. decent
So, why do advertisers spend so much money on advertisements? Are they really worth all that _e_x_p_e_n_s_e_? The advertisers think so or they wouldn’t waste their money.
spokesman _(_to_)__b_e_ent speaker.
(动词不定式)
8. The hostess had the invitations
_d_e_l_iv_e_r_e_d_ a week before the party.
(过去分词)
Use the words in the text to take the place of the words in red.
1. When I get home, I always take off my business clothes and change into something _c_a_s_u_a_l___.
2. They decided she was the best one for the job on the _b__a_si_s__ of her exam marks.
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
1. Do you like McDonald’s better than KFC because of the advertiseபைடு நூலகம்ent?
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.
人教版高中英语选修9课件 Unit 5 Inside advertising-Reading 课件
and many other places).
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
人教版高中英语选修9课件 Unit 5 Inside advertising-Using language 课件
5. 我非常爱我的狗,所以我并不在乎它
摔断腿带来的医疗开支。(expense)
I am very attached to my dog so I
didn’t mind the medical expenses
involved when he/ she/ it broke his/
her/ its leg.
do 经常用于肯定句和祈使句中, 表示强
调。
Please! Do be quiet a moment.
请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Exercise 1 on P85
At a conference yesterday a spokesman __________
for the Health Department, Mr Denformed the audience that the
government would soon be passing laws
to make all tobacco _______ advertising illegal.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和
丈夫一起到一个小乡村过寒假。
8. 那家航空肥公司收了我额外的超重行 李费。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的电视调到新的频道吗？ (tune) Would you like me to tune your television to the new channel?
人教版英语选修模块9-Unit5-inside-advertising优质课课件
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
II. Read the text carefully and fill in the blanks.
An advertisement is a(n) Definition _m__e_s_sa_g_e_ or announcement
that _i_n_fo_r_m__s_ or influences people by using words, pictures, music or film.
高中(人教版)英语选修9课件：unit 5
英 语 选修9
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
高中英语选修9课件：Unit 5 Inside AdvertisingListening
D. To tell people where to get more information. Ad 2&Ad 3
2) Which people are the main target? A. Young women. Ad 1 B. Mature men and women. Ad 2&Ad 3 C. Families. Ad 2
1) What is the purpose of the advertisement?
A. To inform people about something new. Ad 3
B. To sell something. Ad 1
C. To persuade people to do something. Ad 1&Ad 2&Ad 3
人教课标 高三 选修 9
Unit 5
1. Listen to the three radio advertisements. Tick the words and expressions you hear.
superstar run out wide and narrow uncomfortable latest fashion
clothing stores singing save money dial the operator litres of water
2. What was each advertisement promoting? Write down your answers and then listen to the tape again to check.
3) What is the advertisement appealing to? A. A desire to do the right thing. Ad 2 B. A desire to be comfortable. Ad 1 C. An interest in classical music. Ad 3 D. A wish to be in fashion. Ad 1
2) Which people are the main target? A. Young women. Ad 1 B. Mature men and women. Ad 2&Ad 3 C. Families. Ad 2
1) What is the purpose of the advertisement?
A. To inform people about something new. Ad 3
B. To sell something. Ad 1
C. To persuade people to do something. Ad 1&Ad 2&Ad 3
人教课标 高三 选修 9
Unit 5
1. Listen to the three radio advertisements. Tick the words and expressions you hear.
superstar run out wide and narrow uncomfortable latest fashion
clothing stores singing save money dial the operator litres of water
2. What was each advertisement promoting? Write down your answers and then listen to the tape again to check.
3) What is the advertisement appealing to? A. A desire to do the right thing. Ad 2 B. A desire to be comfortable. Ad 1 C. An interest in classical music. Ad 3 D. A wish to be in fashion. Ad 1
人教版高中英语选修9课件：Unit 5 Inside advertising Grammar(共30张PPT)
I have seen many of them sleeping in the street and begging for food. We have found it very difficult to raise the money we need to help them as many people are not concerned with their welfare.
3. The little girl doesn’t know how to g_e_t_h_e_r_i_d_e_a_s_a_c_r_o_s_s (讲清楚自己的意思).
4. We found everything in the lab _i_n_g_o_o_d__o_r_d_e_r_ (井然有序).
Suddenly I found my wallet had been stolen. Keep the door closed.
Read the letter below and underline all the object complements.
Dear Mr Foster, I am replying to your kind letter because our president is travelling abroad. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation.
It is shocking that so little has been done in the past for these children without parents and we believe it is important to get something done to help them as quickly as possible. Many of these children don’t know what it is like to wear clean clothes or sleep in a warm bed.
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Target Message
Where to put the
audience
ad
People in Newtown
Support your
in shops and on
Help poor homeless the noticeboard
children
1. Read the three advertisements and then in groups discuss the questions below.
1. What is the purpose of these advertisements? To persuade people to come to a concert at Newtown High School.
1. Who do they want to attract to their concert? Name three different groups of people. Students, parents and other people in the community.
2. Why do they need three different adverts? Each group has different needs and interests so they have to target each group separately.
2. What information do all three ads give? Place, time, date.
3. Which ad targets parents? Explain why. Ad 2 “Come along and see how talented your child is!”
2. Finish your exercises in workbook.
outside the school
Parents of students
See your children School newsletter perform Support your school Help poor homeless
children
Target audience
Message Where to put the ad
3. Listen again and complete the chart. In the first column write who the target is; in the second column write the message they will use for each target and in the last column write where they will display each advertisement. One row in each column has been done for you as an example.
3. Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments.
3. What does Sara think is dishonest? Do you agree or disagree with her? Why? Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.
4. Which ad targets students? Explain why. Ad 3 “Students, bring a friend and get in for half price!!!”
5. Who do you think the first ad targets? Explain why. People in the Newtown community. “Help us to make Newtown a community to be proud of.”
1. That’s an __e_x_c_el_l_en__t _ question. 2. Good _p__o_in_t__, Ben. 3. Yes, I _u_n_d__er_s_t_a_n_d_y_o_u__r_f_e_el_in__g_s_,
but in fact, we’d be a lot worse off without advertising. 4. That’s _a_n_o_t_h_e_r_g_o_o_d__ question.
Students at Newtown High School
Bring a friend and get in for half price
On classroom noticeboards School radio
Homework
1. Write down the ad in your exercise book.
1. Before listening, discuss these questions in groups giving reasons for your opinions.
1. Would it be a good idea to ban advertising?
2. How can you tell if advertisers are being truthful or not?
3. If companies stopped spending money on advertising, would the goods be cheaper?
4. Does advertising really promote products and services?
2. Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some questions. Listen to the tape and number the questions above in the order that you hear them.
2. The senior students at Newtown High School are having a concert to raise money to help homeless children. Mandy and her friends are in charge of advertising the concert. Listen as they plan their advertisements and then answer the questions.