Unit 2 The Richest Man in America (1)
Unit 2 The Richest Man in America
Unit 2 The Richest Man in America, Down HomeLanguage Study☺ Words and Expressionsremote: adj. far away（from other communities, houses,etc; isolated）in space or timeremote region 偏远的地区remote village 偏远的村落the remote past /future 遥远的未来pattern: be remote fromin a house remote from from any town or village在远离任何城镇或村庄的房子里discount：n. amount of money which may be taken off the full priceWe give a 10% discount for cash.现金付款，我们予以九折优惠。
Traditional retailers(零售商) who’ve opened cyberstores（网络商店）may offer special discounts to on-line shoppers.♋collocation：give/make/allow a discount 打折扣a cash discount 现金折扣at a discount 低于正常价格carry on:1)behave or conduct oneself in a specific wayHe carries on as if he were a millinaire, spending money left, rightand centre.If you carry on in that way, you’ll get into trouble.2)(informal) argue, quarrel or complain noisily; behave stragelyHe does carry on , doesn’t he?他真有点疯疯癫癫的，是吧？3）continuecarry on with your work 继续你的工作carry on talking 继续谈We must carry on till success in spite of the extremely difficultconditions.folk:1)n. people in general ( You can refer to people as folk or folks.)They got married and had kids and lived like other folks.They are really simple country folks.他们确实是些纯朴的乡下人。
THE RICHEST MAN IN AMERICA
THE RICHEST MAN IN AMERICA, DOWN HOMEHe put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,”dogs with diamond collars, servants everywhere.Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,”and jumped out at a house in the woods.It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants.“It was a real disappointment,” sighs waiter Jamie Beaulieu.Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart.“He doesn‟t want any special treatment,” says nigh t manager Johnny Baker, who struggles to call the boss by his first name as a recent corporate memo commands. Few here think of his billions; they call him “Mr. Sam”and accept his folksy ways. “He‟s the same man who opened his dime store on the square and worked 18 hours a day for his dream,”says Mayor Richard By all accounts, he‟s friendly, cheerful, a fine neighbor who does his best to blend in, never flashy, never throwing his weight around.No matter how big a time he had on Saturday night, you can find him in church on Sunday. Surely in a reserved seat, right? “We don‟t have reserved seats,”says Gordon Garlington III, pastor of the local church.So where does The Richest Man in America sit? Wherever he finds a seat. “Look, he‟s just not that way. He doesn‟t have a set place. At a church supper the other night, he and his wife were in back washing dishes.”For 19 years, he‟s used the same barber. John Mayhall finds him waiting when he opens up at 7 a.m. He chats about the national news, or reads in his chair, perhaps the Benton County Daily Democrat, another Walton property that keeps him off the front page. It buried the Forbes list at the bottom of page 2.“He‟s just not a front-page person,” a newspaper employee explains.But one recent morning, The Richest Man in America did something that would have made headlines anywhere in the world: He forgot his money. “I said, …Forget it, take care of it next time,‟” says barber Mayhall. “But he said, …No, I‟ll get it,‟ and he went home for his wallet.”Wasn‟t that, well, a little strange? “No sir,” says Mayhall, “the only thing strange about Sam Walton is that he isn't strange.”But just how long Walton can hold firm to his folksy habits with celebrity hunters keeping following him wherever he goes is anyone‟s guess. Ever since Forbes magazine pronounced him America‟s richest man, with $2.8 billion in Wal-Mart stock, he‟s been a rich man on the run,steering clear of reporters, dreamers, and schemers.“He may be the richest by Forbes rankings,”says corporate affairs director Jim Von Gremp, “but he doesn‟t know whether he is or not -- and he doesn‟t care. He doesn‟t spend much. He owns stock, but he‟s always left it in the company so it could grow.But the real story in his mind is the success achieved by the 100,000 people who make up the Wal-Mart team.”He‟s usually back home for Friday sales meetings, or the executive pep rally Saturday morning at 7 a.m., when Walton, as he does at new store openings, is liable to jump up on a chair and lead everyone in the Wal-Mart cheer: “Give me a W! Give me an A! Give me an L! Louder!”And louder they yell. No one admits to feeling the least bit silly. It‟s all part of the Wal-Mart way of life as laid down by Sam: loyalty, hard work, long hours; get ideas into the system from the bottom up, Japanese-style; treat your people right; cut prices and margins to the bone and sleep well at night. Employees with one year on board qualify for stock options, and are urged to buy all they can.After the pep rally, there‟s bird hunting, or tennis on his backyard court. But his stores are always on his mind. One tennis guest managed to put him off his game by asking why a can of balls cost more in one Wal-Mart than another. It turned out to be untrue, but the move worked. Walton lost four straight games.Walton set up a college scholarship fund for employee‟s children, a disaster relief fund to rebuild employee homes damaged by fires, floods, tornadoes, and the like. He believed in cultivating ideas and rewarding success.“He‟d say, …That fellow worked hard, let's give him a little extra,‟” recalls retired president Ferold F. Arend, who was stunned at such generosity after the stingy employer he left to join Wal-Mart. “I had to change my way of thinking when I came aboard.”“The reason for our success,” says Walton, in a company handout, “is our people and the way they‟re treated and the way they feel about their company. They believe things are different here, but they deserve the credit.”Adds company lawyer Jim Hendren: “I‟ve never seen anyone yet who worked for him or was around him for any length of time who wasn‟t better off. And I don‟t mean just financially, although a lot of people are. It‟s just something about him -- coming into contact with Sam Walton just makes you a better person.”。
全新版大学英语第二册教案 Unit 2 The Richest Man in America, Down Home (1)
Unit 2 The Richest Man in America, Down HomeArt Harris Textbook: College English <New Edition>(Book 2, Shanghai Foreign Language Press)Course: Intensive ReadingTarget text: Unit 2Time Arrangement: 45×5 minAims: 1.T introducing new concepts about upper class in America and American dreams;2.T helping Ss to understand and master effective ways of description;3. Ss’ mastering of key words and expressions with aid of T: aboard, cultivate, deserve,discount, liable, loyalty, qualify, remote reserve, reward, by/from all accounts, hold to,lay down, make up, on the run, open up etc.Procedures:Ⅰ.Background of the text and the author (10 min)1.Rolls-Royce: any of the large, expensive, comfortable cars made by the British companyRolls-Royce. Many people recognize tem by the small metal statue on the front of every Rolls-Royce car. The company was formed in 1905-1906 by Charles Rolls (1877-1910) and Henry Royce (1863-1933) and also produces aircraft engin3s. The Rolls-Royce company was bought by the German company Volkswagen in 1998. The name Rolls-Royce is also used informally to refer to the best product of particular type.2.Wal-Mart: any of a very large chain of shops in the US selling a wide range of goods at lowprices. The first Wal-Mart Discount City was opened in 1962 by Sam Walton.3.Ford Motor Company: a large US company that makes cars. It was established in Detroit in1903 by Henry Ford, and the first Model T was sold in 1908. The company has produced the Lincoln since 1922 and the Mercury since 1938.Henry Ford (1863–1977): American automobile designer and manufacturer, was born on a farm near Dearborn, Michigan. He left school at the age of 15 and went to Detroit, where he became a machinist and developed an interest in engines. In 1896, he completes his first working model of an automobile. In 1903, together with 11 other men, Henry Ford formed the Ford Motor Company in Detroit. In 1913 he introduced the assembly line method of manufacturing and became the first to produce low-price autos in large quantities. By 1915, Ford’s company was selling almost half of all the automobiles produced in the United States. He is considered the man “who put America on wheels.”4.Forbes: an American business magazine. It is noted for its lists of the richest men and womenin business. In its November 27, 2000 edition it published one listing the 50 richest businessmen and women in China, headed by Rong Yiren of CITIC with 1.9 billion dollars, followed in second place by Liu Yongxing of the Hope Group with 1 billion dollars. The richest businesswoman on the list was Yang Lan of Sun Television, with 63 million dollars.Ⅱ.Warming-up Exercises: (15 min)1.Following questions written on the blackboard, for Ss to bear in mind when listening in next step:a). What’s the classical symbol of American rich men?b). Are there anything wrong with Sam Walton? What are they?2. Ss’ skimming the text, and answering the content questions on P39.Ⅲ. Short Explanations of new words while reading (65 min) (appendix)Ⅳ. Text Understanding : (45 ×2 min)1.Style of the text:This text is a description in style. There are 22 paragraphs in this text, which can be divided into 3 sections (Ss should be elicited to express their own opinions in advance).2.Division of the text:1)Section One (Para.1~4)Vivid and brief description of the humble lifestyle of Sam Walton, the richest man in America, down home.2)Section Two (Para.5~13)People’s general opinions about Sam Walton’s simple routine work and his friendly humble, and cheerful personalities.3)Section Three (Para.14~22)High praises for Sam Walton and his working style from the staff of Wal-Mart.3.Detailed Analysis of the text: He imagined what surely awaited: He imagined what he was surely to see.1).It was nice, but no palace: The house nice, but not luxurious.2).Only in America can a billionaire carry on like plain folk s…: It is only in America that a billionaire can live in the same way as ordinary people…only: In writing and formal speech, you can put “only” at the beginning of a sentence, followed by the word, word group, or clause it modifies, and then you put an au xiliary or “be”: followed by the subject of the main clause.Examples: Only here was it safe to prepare and handle hot drinks.Only when the injured limb is fully mobile will the runner be encouraged to restrengthen it.Get away with: do sth. Wrong or risky without being caught or punished.Examples: They claimed that they knew how to play the system and get away with it.Eric has been getting away with tax fraud for years.3).Throw one’s weight around: behave in an aggressively arrog ant wayExamples: Mrs. Smith is not much of a manager. He always throws his weight around.Folks don’t like their chairman as he always throws his weight around.4).“Look, he’s just not that way.”: You see, hi is not the sort of person to reserve seats fo r himself.5).It buried the Forbes list at the bottom of page 2.: The Forbes list was arranged at the bottom of page w in the Benton County Daily Democrat so that it could not be found easily.6).But the real story in his mind is …: But what is always on his mind is …7).As laid down …: as established8).Cut prices and margins to the bone: reduce prices and margins considerably or dramatically9).…who was stunned at such generosity after the stingy employer he left to join Wal-Mart: …who, having left h is stingy employer to join Wal-Mart, was shocked at such generosity by Walton!0).the way they’re treated: how they’re treatedWhen “the way” is followed by a defining relative clause, this clause can be either a “that”clause or a clause beginning with “in which”. For example, you can say “ the way she told the story”, “the way that she told the story”, or “the way in which she told the story”. There is n o difference in meaning.Examples: Scientists have spent year studying the way the bran retains information.The information highway will have an unimaginable impact on the way people communicate with each other.V. Consolidation: (45 min)1).Exercises I, II on P.43-49 of Ss’ book2).Dictation of key words and phrases.VI. Assignments:1.Finish Text B (P.50-58) and Fast Reading 2 (II).2.Writing:Choose five adjectives from the following word box to describe your own or a friend’s character/personality.。
大学英语(全新版)第二册Unit 2 The Richest Man in American, Down Home
as it expands into other countries and cultures.
Wal-mart
Wal-mart is now ranked world NO.1 retailer, followed by Carrefour. It was founded in 1962 with opening of first WalMart store in Rogers, Ark. by Sam Walton. In 2000, this supermarket, with its annual turnover of US $160 billion, was listed second in Fortune's top 500. Today, it has more than 4,000 chain stores throughout the world.
Part Two(5-13): Being friendly, easy-going and never flashy, Walton carries on like plain folks and never wants any special treatment.
Part Three(14-22): With the Wal-Mart team in mind, Walton devotes himself heart and soul to making the business a great success.
大学英语(全新版)第二册Unit 2 The Richest Man in American, Down Home
Then he was off to the house, wheeling past the sleepy town square in Betonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart.
-Then he left home and went to the house, driving past the quiet town square in Betonville, which is in a remote area of Arkansas and has a population of 9,920, and it was here that Sam Walton started business by opening a little dime store which developed into a $6 billion discount chain that was called Wal-Mart.
Wal-mart in China
With its slogan "fair prices every day" and "satisfactory service," Wal-mart has won a large number of Chinese customers. Its first Chinese store opened in Shenzhen in 1996. During the following four years, it opened more stores in Dongguan, Dalian, and Kunming. Compared with Carrefour's daring move of opening 23 chain stores in succession, Wal-mart appears comparatively cautious.
Unit 2The Richest Man in America, Down Home
• 外国语学院
He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrift. Even after his death in 1992, those principles continue to guide the company as it expands into other countries and cultures. After his death, his widow Helen and four children are doing well on their own. With a collective net worth of over $100 billion, they are ranked 7 to 11 in the Forbes World‟s Richest People in 2003.
(全新版）大学英语 BOOK Two
Bill Gates Quotations:
• 外国语学院
There are people who don’t like capitalism, and people who don’t like PCs. But there’s no one who likes the PC who doesn’t like Microsoft. Your most unhappy customers are your greatest source of learning.
(全新版）大学英语 BOOK Two
Objectives
Warm-up Activities Rich People I Know
全新版大学英语综合教程2
5.
Folk: people in general (you can refer to people as folk or folks)
Example:
they got married and had kids and lived like other folks
Language Points
17. Steer clear of: keep away from
18. Make up: form the whole of (sth.)
Language Points
19. Liable: likely (to do sth.)
Examples: It’s liable to snow heavily tomorrow.
Example: He cannot afford to go to college if he doesn’t win a scholarship.
Language Points
23. And the like: and other things of the same sort
Example: Many students are also keeping fit through jogging, aerobics, weight training, and the like.
10.
Cheerful: (of sb.) happy in a lively, energetic way. (of sth.) make you happy
Example:
they are both very cheerful in spite of their colds
The richest man in America 大学英语第二册第二单元
3.2 The Wal-Mart way of life
The Wal-Mart way of life: loyalty → 忠诚 hard work → 勤勉 long hours → 加班加点 new ideas from bottom → 集思广义 Japanese-style → 日本式的管理 treat his people well → 善待员工 cut prices to the bone → 降低价格，减少利润
2. Further understanding: Para 5-13
a character sketch character traits (values) the details that reveal those traits
2.1 Character Traits
never flashy easy-going
He doesn't have a set place in the church. 教堂中没有预定的座位，和普通 人坐在一起。 At a church supper, he and his wife were in back washing dishes. 教堂举行晚餐会，他和太太在后 面洗盘子。
3.4 Wal-Mart Culture
Service
to our customers 服务顾客 Respect for the individual 尊重个人 Striving for excellence 追求卓越
"All Associates work for the customers who buy our merchandise. In fact, the customers can fire everybody in our Company. And they can do it by simply spending their money somewhere else. The greatest measure of our success is how well we please the customer, 'Our Boss'. Let's all support Aggressive Hospitality and have our customers leave 100% satisfied every day” ---- Sam Walton
Unit 2 The Richest Man in America (2)
Text A The Richest Man in America, Down Home
Part 3 Text Analysis
Part I (para 1-3) Questions
1. What kind of writing strategy is used here? Why do you think it is used here?
by/from all accounts
according to what everyone or all newspapers says Guiling is a most beautiful city by all accounts.
From all accounts war will be inevitable.
Inverted Sentences: only+adverbial at the beginning of a sentence
You can learn English well only in this way. Only in this way can you learn English well. You can come to a sound conclusion only when you have obtained sufficient data. Only when you have obtained sufficient data can you come to a sound conclusion. Translate: 一个人只有生病了才知道健康的可贵。 一个人只有生病了才知道健康的可贵。 Only when one falls ill does one know the value of health. Translate: 只有在那次事故之后他才谨慎起来。 只有在那次事故之后他才谨慎起来。 Only after the accident did he become cautious.
全新版大学英语综合教程unit2 教案
College English Integrated Course 2Teaching Designs逯静Unit OneSection A W ays of Learning（一）Content of the Course（教学内容）Section A. Learning, Chinese-Style （精讲）（二）Audience（教学对象）（三）Teaching Span（教学时间）6---7学时（四）Teaching Aims（教学目的）1. Appreciate the text to know something about different ways of learning.2. Learn to use some important words, expressions and sentence patterns.3. Practice listening, speaking, reading and writing.4. Learn some translation skills（五）Instruction Objectives &. Teaching Procedures（教学任务及步骤）Step One Pre-reading Activities(导入)Themes（文章主题）10 minutes1. 课文A向我们讲述了一次偶然的经历让作者发现了中美在教育和艺术实践上的差异，并呼吁能否将这两种教育方式有机地结合产生一种既不失创造性又有利于培养娴熟技艺的教育方法。
2. 课文B讨论的是如何教育孩子珍惜钱财的问题，应该给孩子更多的自主权和适当的刺激，让他们学会理性地支配属于自己的钱财。
Step Two While-reading Activities1. Language Points(语言知识) 140 minutes(1) Key words &. Expressions (重点单词及短语)Style attach slot tender phenomenon insert occasionneglect relevant anecdote in due course self-reliance validsuperior foster(2) Key Grammar and Structures (重点语法及结构)a. confusable wordsb. usage: subject or object emphasizers ( oneself, by oneself, on one’sown)2. Sentence Interpretation (难句精析) 50 minutes(1) Benjamin was not bothered in the least.(2) He may well get frustrated and angry- certainly not adesirable outcome.(3) “Teaching by holding his hand”- so much so that he would happilycome back for more.Step Three Post-reading Activities100 minutes1．Reading Skill (阅读技能)2．Reading between the lines (找出段落中隐含之意)3．Language Practice (语言技能训练)Exercises after Text A Page 9—29 (课本后练习)4．Writing Practice (写作技能训练)5．Discussion （探讨设计）Topic: a. Who should teacher whom? Is learning a one-way street ?b. What can you learn from the story about? Try to say as much aspossible about different ways of learning?（六）Assignments（作业）1. Page 20. Translation ( Homework)2. Review and Preview.3. Read Aloud (New words and text)Unit TwoSection A V alues（一）Content of the CourseSection A. The Richest Man in America, Down Home（精讲）Section B. The Restoration of Jimmy Carter（略讲）（二）Audience（三）Teaching Span6---7 periods（四）Teaching Aims1. Appreciate the text to know something about value point of view.2. Learn to use some important words, expressions and sentence patterns.3. Practice listening, speaking, reading and writing.4. Learn some translation skills（五）Instruction Objectives &. Teaching ProceduresStep One Pre-reading Activitie sThemes 10 minutes1. 课文A向我们讲述了美国最富者沃尔顿先生过着非常简朴的生活，但他总是全心全意地投入到沃尔玛公司的事务中去，这一切造就了个人和公司的巨大成功。
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Marking Criteria for Presentation:
Organization: ① time control (3 min/person)
② content ③ cooperation
Effect of PPT: ④ keywords & annotations
⑤ spelling & grammar ⑥ pictures, sound & videos
Topics for presentation:
Money & Happiness (week 2, 3) The Virtual World (week 4, 5, 6) Success (week 7, 8, 9) Work (week 11, 12, 13) Man & Nature (week 14, 15, 16) Each week one group (3-5 students) gives a presentation, and a score is given to each student according to the following criteria.
13．Choose materials that interest you! Reading about ． things that you like will naturally make learning more enjoyable and efficient. Everything is easier if you enjoy doing it! 14．Make your friends proud by teaching them some ． English sentences. You can become an excellent teacher through tutoring your friends. Teaching is a great way to learn! Also remember, learning English can make people happier, feel younger and live longer! 15．Don’t be afraid to ask for help. The more times you ． ask for help, the more powerful your English will become. Never hesitate to ask! Learn as much as you can from as many different people as you can! An eager student will always find a teacher!
Presentation: ⑦ language (idiomatic English)
⑧ pronunciation & intonation ⑨ coherence & fluency ⑩ demeanor
Websites for Improving English
/ 中国日报 21世纪报 / 世纪报 原版英语小说网 / 普特英语网 / 大耳朵英语 中国四六级考试网 / / 太傻网 / 英语学习频道 中国英语网 旺旺英语学习网 / 中国英语学习网 / 李阳疯狂英语网 / / 沪江英语 /eng/ 洪恩英语 / 星火英语 / 英语沙龙 reading reading reading listening listening exams exams
Homework
Read the following 18 Golden Rules for Learning English and make a short summary of less than 80 words.
18 Golden Rules for Learning English
1．What is language for? Some people seem to think it is ． for practicing grammar rules and learning lists of words-the longer the words the better. That’s wrong. Language is for the exchange of ideas, for communication. 2. The way to learn a language is to practice speaking it as often as possible. 3. A great man once said it is necessary to drill as much as possible, and the more you apply it in real situations, the more natural it will become. 4．Listening and imitating should always go together. Use ． the LIP method! Listen－Imitate－Practice! － －
Final Examination （期末）:40% 期末） Final score （总评） =84*60%+82*40%=83 总评）
Information of the Course (2) Textbook
This semester we are going to study 5 units in class:Units 2, 4, 5, 6, 8. Each unit takes about 3 weeks’ time. Units 1, 3, 7 are for your self-study and will be included in the exams. Mid-term Exam (in week 9 or 10) Legal English Unit 20 Legal Education 10% Final Exam (in week 17 or 18) Legal English Unit 9 Law of Torts 10%
Information of the Course (3) Resource
All the PPTs and additional materials will be put on the campus net. 网上课堂 大学英语二（阅读） 学年 学年2 登录 外语学院 大学英语二（阅读）09学年 廖春霞老师 Mentoring Program: From 12:30 p.m.-1:15 p.m. every Monday, Tuesday and Thursday from week 1-16, there will be two teachers in Room C208 Jiying Building waiting to answer all your questions about English learning face to face.
forgot once -1 90 80 92 84 86*2 81+3=84 82
Exercises (composition, quizzes…)（练习） （练习） Mid-term Examination （期中考试） 期中考试）
(90+80+92+84+86*2)/6=86 86-1-3-1=81 (+minor adjustments 细微调整 细微调整)
9. Try to think in English whenever possible. When you see something, think of the English word of it; then think about the word in a sentence. 10. Practice tenses as much as possible. When you learn a new verb, learn its various forms. A thousand words will not leave a deep impression as one deed. 11. I would also like to learn more about the culture behind the language. When you understand the cultural background, you can better use the language. 12 ． Keep an English journal. Try to write a few sentences about your day and then blurt them out as many times as possible before you go to sleep. This will teach you to “think” in English. This habit will also help you live a move organized and fruitful life. Besides, you will score higher on your composition exams!
Welcome to College Englisask me questions …
Information of the Course (1) Score
Class Performance （平时）: 60% 平时）
Class Attendance Homework Presentation （出勤） late once-1, absent once-3 出勤） （作业） 作业） （课堂演示） 课堂演示）
5. Use all your senses to learn English. You must hear English, read English, touch English, smell English, and taste English. Feel English with your heart. Immerse yourself in this language. Begin to think in English. 6. Relax! Be patient and enjoy yourself. Learning foreign languages is just a piece of cake. 7. Rome wasn’t built in a day. Work harder and practice more. Your hardworking will be rewarded by God one day. God is equal to everyone! 8. Use a dictionary and grammar guide constantly. Keep a small English dictionary with you at all time. When you see a new word, look it up. Think about the word--use it. in your mind, in a sentence.