第二讲_公司简介的翻译
公司介绍英语范文简介怎么写
公司介绍英语范文简介怎么写外贸行业介绍自己的公司，一般都会有中英两个版本。
下面是给大家整理了公司简介英问文版，供大家参阅!Established in (成立年份), (公司英文名称) is a professional manufacturer and exporter that is concerned with the design, development and production of (行业产品). We are located in (公司所在城市), with convenient transportation access. All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.We have over (员工人数) employees, boast an annual sales figure that exceeds (销售额) and currently export (出口比例) of our productionworldwide. Our well-equipped facilities and excellent quality control throughout all stages of production enable us to guarantee total customer satisfaction.As a result of our high quality products and outstanding customer service, we have gained a global sales network reaching (主要出口国家).If you are interested in any of our products or would liketo discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.ABC公司成立于XX年，专业生产和出口XXX产品，集产品设计、研发和生产于一体。
公司简介英文翻译范文
公司简介英文翻译范文公司简介英文翻译(一)XXXX co., LTD is a professional design and production of sanitary products manufacturers, the main shower room, simple shower room, bath screen, shower screen, and other products, is a collection of product research and development design, production and sales in the integration of industry and trade enterprises.Norway's wholly owned foreign enterprise, Norway's parent company in the field of wei yu product development design and sales have more than 25 years, has the very high popularity in the industry at home and abroad. Norway and Europe's product design ideas into the XX bath concept of designers and engineers, we in the research and design of shower room set off a revolution. Norway, meanwhile, the management and quality control system is deeply rooted in the domestic production and operation activities, make our products can satisfy any customer requirements for product quality.Quality is the life of the enterprise, this sentence has a XXX deeply rooted in everyone's heart. Standard of international and domestic clients fully understand and grasp the "is one of our advantages in the market, we according to the market requirements, in accordance with the access standards in different countries, chosen to meet the requirements of the market materials, to produce quality products to meet the requirements of the guests. Direct contact with the client and the consummation post-sale service enable us to better understand customer needs, producing products that meet the needs of the market.Production center covers an area of 60000 ㎡, have an independent office area, production workshop and warehouselogistics workshop. Within the enterprise based on the 6 s management, and gradually expand to the 7 s, 8 s. Clean and tidy work environment, equipment division and put orderly, open and orderly circulation of materials, planning and warehousing. Enable us to work in an attractive working environment and production.Why did you choose us? Perfect quality control syste 公司简介英文翻译(二)Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" andthe Swoosh logo.公司简介英文翻译(三)Adidas is one of the world’s top spor ting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success - “Impossible is Nothing”.。
公司简介英文翻译
公司简介英文翻译ABC 公司是 XX 产品的生产商，拥有齐全的检测设备和雄厚的技术力量。
品种齐全，质量好，价格合理，外观精美，我们的产品广泛的应用于X (应用的行业领)和其他行业。
我们的产品已得到广大用户的一致认可和信赖，并能满足不断发展的经济和社会需求。
我们热诚欢迎各行各业的商友，期望与您建立友好合作的商务联系并达到双赢的目标。
对应英文介绍模板公司英文名称) is a manufacturer of (主营产品) with well-equipped testing facilities and strong technical a wide range, good quality, reasonable prices and stylish designs, our products are extensively used in应用的行业领域) and other products are widely recognized and trusted by users and can meet continuously changing economic and social wele new and old customers from all walks of life to contact us for future busine relationships and mutual succe!中文介绍模板XX公司地处XX专业生产ABC产品。
公司拥有一支经验丰富的专业队伍。
我们的产品出口到全世界很多国家和地区特别是XX。
产品深受客户的好评。
我们欢迎客户、商业协会以及来自世界各地的朋友联系我们寻求共赢的合作。
对应英文介绍模板 (公司英文名称) is located in (公司所在城市) and is specialized in manufacturing (主营产品).With an experienced and profeional team, we have exported our products to many countries and regions all over the world, especially (产品销往地).Our products enjoy a good reputation among our wele customers, busine aociations and friends from all parts of the world to contact us and seek cooperation for mutual benefits.中文介绍模板建于XX年， ABC公司致力于XX贸易。
公司简介的英文翻译
公司简介的英文翻译现在公司英文简介已是必须品，我们如何为公司写一篇英文简介呢?下面由学习啦小编为你提供的公司简介的英文翻译，希望能帮到你。
公司简介的英文翻译(一)Established in (成立年份)(公司英文名称) is a professional manufacturer and exporter that is concerned with the design, development and production of (行业产品). We are located in (公司所在城市), with convenient transportation access. All of our products comply withinternational quality standards and are greatly appreciated in a variety of different markets throughout the world.Covering an area of (工厂占地面积) square meters, we now have over (员工人数) employees, an annual sales figure that exceeds USD (销售额) and are currently exporting (出口比例) of our production worldwide.Our well-equipped facilities and excellent quality control throughout all stages of production enables us to guarantee total customer satisfaction. Besides, we have received (填写客户获得的国际证书，如ISO9001).As a result of our high quality products and outstanding customer service, we have gained a global sales network reaching (主要出口国家).If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful businessrelationships with new clients around the world in the near future.公司简介的英文翻译(二)APPLE is a world famous brand, which is a world leader in the field of computer and personal digital. Apple products toexcellent product design、 innovative ideas and the best user experience for hundreds of millions of users.APPLE mobile phone and apple notebook are the most popular objectsin many modern young people.People who Likeappleproducts know, apple enterprise devoted much passion and efforts in products. They know that apple is committed to designthe best system and product . Just like they know about Jobs---always pursuit of the perfect, at thesame time, our worship of Jobsstrengthened our love of apple products.Most of the time, Jobs and apple is Integrated,we don't know exactly like apple or likeJobs.But,we also say that ：“Three apples changed the world, the first temptation of Xia Wa, the second one awakened Newton, third was in the hands of Jobs”.公司简介的英文翻译(三)公司简介常用单词表产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people\s convenience方便商品 convenience goods方便生活bringing more convenience to the people in their daily life;providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全 a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every description are available.客商第一，信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎 We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.供不应求 in short supply; Demand exceeding supply光洁度高 highly polished回味隽永 pleasant in after-taste货源充足 ample supply and prompt delivery技术先进 modern techniques技艺精湛 exquisite craftsmanship; Fine craftsmanship价格公道 reasonable price; Street price; moderate price价格适中 moderate cost价谦物美 high quality and inexpensive; less expensive, high quality goods; high quality and low overhead节日送礼之佳品 ideal gift for all occasions洁白纯正 pure whiteness洁白如玉 jade white洁白透明 pure white and translucent结构坚固 sturdy construction; Firm in structure经久耐用 structural disabilities精打细算 be shrewd in money matters; Careful calculation and strict budgeting 居同类产品之魁首 to rank first among similar products具有传统风味特色 distinctive for its traditional properties具有中国风味 possessing Chinese flavors抗冲击强度高 excellent in cushion effect抗热耐磨 strong resistance to heat and hard wearing科学精制 by scientific process口味鲜美 delicious in taste快干 drip-dry买一送一 buy one give one; buy one get one free免烫 non-ironing能多次翻新 can be repeatedly remolded.您想购买中国土特产品吗? Do you want to buy some Chinese native produce?烹制简便 convenient to cook品质优良 excellent (in) quality清仓大拍卖 clearance price清货大减价 big clearance sale清香爽口 pleasant to the palate请君常购中国绿茶 always buy Chinese green teas.韧硬兼顾 to have both the quality of tenacity and hardness入口和醇 mild and mellow软硬适中 neither too hard nor too soft散热迅速 rapid heat dissipation色泽光洁，柔软防滑 lustrous, soft and antislippery色泽清澈 limpid in sight设计合理 professional design设计新颖 modern design生意兴隆 driving a roaring trade使用方便 easy to use使用极便 utmost in convenience使用寿命长久 long performance life 岁末大减价 year-end bargain sale。
《公司简介翻译》PPT课件
功能
• 一是提供公司信息 • 二是宣传公司，引起注意，呼吁合作。
语言特点
• 一份企业简介, 除概要性地介绍企业的情况外, 对其产品也作了简略的宣传。 从文体上看, 企业简介是说明书的一种, 属于外贸应用文文体; 从语篇类型 上看, 它属于“信息 鼓动类”语篇, 起着宣传介绍的功能。预期译文功能是 在译语语境中使译文读者对该公司及其所生产的产品留下深刻印象, 最终达 到促其购买产品的目的。所以, 企业简介不同于一般的说明书, 具有自己的 语言特点:
“公司简介”的翻译
基本内容
• 企业的历史(history) • 发展现状和成就 • 公司信息(corporate information) • 行政管理状况(executives and management) • 前景, 企业文化和价值观 (value ,ethics,
culture, vision and philosophy) • 公司治理，(corporate governance) • 产品服务范围(products and services) • 企业领导人致词 (president’s message)
• “最受欢迎产品奖”可译成: be awarded most welcome goods.
• “荣誉企业”可译成: honorableenterprise.
• “优质企业”可译成: qualified enterprise.
• “一级企业”可译成: class A enterprise.
• 3、经常使用标语口号式的文字
(2) 现在分词和过去分词 例: 珠海迪蒙贸易有限公司是经珠海市外经委批准成立
的具有进出口经营权的法人企业。 译文: Approved by the council of Foreign
公司的简介英文翻译范文
公司的简介英文翻译范文公司简介一般都有中英文双语，那么知道一篇流利的公司英文简介应该怎么写吗?下面由小编为你提供的公司的简介英文翻译，希望能帮到你。
公司的简介英文翻译(一)Do you know what is it?The letter I is Luxo Jr., a character from an early Pixar film. Now, it is themascot of Pixar Animation Studios.Pixar has produced fourteen feature films, beginning with Toy Story and its most recent Monsters University. I have watched all of them.So today I would like to show you that the history of Pixar can be divided intothree parts and Pixar has three successful works.Lets start with the history of Pixar.The history of Pixar can be divided into three parts, before 1986, between 1986and 2006, and 2006 till now. Before 1986, Pixar was the Computer Division of Lucasfilm. It was launched in 1979. Between 1986 and 2006, Pixar was an independent business.In 1986, because of the divorce of George Walton Lucas, he decided to sell this team. Then Steve Jobs became the new Chairman of Pixar. In cooperation with The Walt Disney Company, Pixar produced many popular feature films. They include Toy Story, A Bugs life, Finding Nemo and so on. These films not only brought Pixar fame, but also gave it big profits. In 2006, Steve Jobs sold Pixar to The Walt Disney Company. The Pixar name was guaranteed to continue, and the studio would remain. But the brand of films made post-merger would be DisneyPixar , beginning with Cars.Now that you know something about the history of Pixar, lets look at its three successful works.The three successful works are Toy Story, WALL-E, and Up. Toy Story was the the first feature film produced in 1995. The film talks about stories between toys. Because of its popularity, Pixar produced Toy Story 2 and Toy Story 3 in 1999 and 2010. This film symbolizes that Pixars the most successful work has been created. WALL-E was the first feature film after Steve Jobs sold Pixar to The Walt Disney Company. The film is talking about a romantic love story between two robots. The name WALL-E means Waste Allocation Load Lifter Earth Class. And EVE means Extraterrestrial Vegetation Evaluator. This film haswon many international awards, including Best Animated Feature Film of Oscar Academy Awards. Up was the first 3D computer-animated comedy-adventure film produced by Pixar and released by Walt Disney Pictures in 2009. This film is talking about an adventure between an old man and a little boy. It tells us that everyone should search for their dreams. No matter it is big or small, we should try to accomplish it.John Lasseter has said, Pixars movies are following a same theme. Its gotta be about the growth of the main character, and how he changes. Maybe thats why theirfilms are popular all over the world.As we have seen, Pixar Animation Studios has a winding history. Although it has been the subsidiary of The Walt Disney Company, I believe Pixar will bring us more heartwarming films in the future. At last, I want to say, Pixars films are not just for children. Through their magic, we would enter realms yet unseen.公司的简介英文翻译(二)Established in (成立年份), (公司英文名称) is a professional manufacturer and exporter that is concerned with the design, development and production of (行业产品). We are located in (公司所在城市), with convenient transportation access. All ofour products comply withinternational quality standards and are greatly appreciated in a variety of different markets throughout the world.Covering an area of (工厂占地面积) square meters, we now have over (员工人数) employees, an annual sales figure that exceeds USD (销售额) and are currently exporting (出口比例) of our production worldwide.Our well-equipped facilities and excellent quality control throughout all stages of production enables us to guarantee total customer satisfaction. Besides, we have received (填写客户获得的国际证书，如ISO9001).As a result of our high quality products and outstanding customer service, we have gained a global sales network reaching (主要出口国家).If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.公司的简介英文翻译(三)Established in (成立年份), (公司英文名称) is a manufacturer(生产兼贸易，可用manufacturer and trader) specialized in the research, development and production of (公司主打产品). We are located in (公司所在城市), with convenient transportation access. All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.。
公司介绍的翻译
The format of company profile
Introduction
Body
Close
It usually comes straight to the point. And It mainly introduces the business nature业务性 质, history, location and reputation of the company.
The format of company profile
Introduction
Body
Close
In this part, a company is introduced in these respects of: business scope业务范围, equipments, ranges of products, market, business contacts, strategic objectives, sales volume营业额, etc.
❖ished/founded in
❖ …位于…
常 … be located in… e.g.: 海尔集团的总部位于青岛。
用 The headquarters of Haier Group is located in Qingdao. 句 ❖ …位列第…
volumes.
❖ 从事/专营/主营…（经营范围） specialize in…/be involved in… e.g.: 王氏集团是由家电、信息、通讯三大 领域组成的现代化企业。 Wang Group is a modernized enterprise involved in home appliances, information and communications. 该商店专营手工制作的巧克力。 The shop specializes in hand-made chocolates.
公司简介（中英对照）
公司简介（中英对照）第一篇：公司简介(中英对照)波音公司是全球航空航天业的领袖公司，也是世界上最大的民用和军用飞机制造商。
此外，波音公司设计并制造旋翼飞机、电子和防御系统、导弹、卫星、发射装置、以及先进的信息和通讯系统。
作为美国国家航空航天局的主要服务提供商，波音公司运营着航天飞机和国际空间站。
波音公司还提供众多军用和民用航线支持服务，其客户分布在全球90多个国家。
就销售额而言，波音公司是美国最大的出口商之一。
Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined.Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems.As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station.The company also provides numerous military and commercialairline support services.Boeing has customers in more than 90 countries around the world and is one of the largest U.S.exporters in terms of sales.波音公司一直是航空航天业的领袖公司，也素来有着创新的传统。
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预期功能的前提下，可以对原文进行语篇重构，即
对原文进行增删和改译，大至语篇结构的重组和调 整，小至词语或句子的增删和改译。
三. 译例举隅及翻译点评
例1. [原文]自1990年起，公司已连续三年在中
国进出口额最大的500家外贸企业中进入前30位。
[译文] For three consecutive years since
• 原译的词类完全按照中文,主语冗长,有头重脚 轻之嫌,是典型的Chinglish。而改译先以一主 谓结构统领,再补充其他成分,并且对“轻纺工 业产品”在词性上做了变动,使译文更符合英语
2.1 企业单位宣传材料中的“语篇重构”：
1).形式上的语篇重构:
中国人的思维重直觉与形象，重整体，表现在文章的行文方式 上，就是常采用具体——归纳的推理方法。
英语读者的思维重理性与逻辑，重个体，反映在文章的行文方 式上，就是先点名中心，再进行具体叙述，因而常采用开门见 山、直奔主题的演绎推理方法。
•
三. 译例举隅及翻译点评
例5. [原文]
• 该厂牙膏产品有三大系列，14个品牌规格，名优产品 芒果，几十年来畅销不衰，并出口到东欧、中东、非 洲等国家，为了迎合国际上消费品“回归大自然”的 发展趋势，该厂开发研制了具有当代最新科技水平， 全国牙膏行业唯一发明专利产品——丝素牙膏，引起 国内外客户的极大兴趣和关注，最近又开发了珍珠王 牙膏系列产品，受到消费者的青睐。
三. 译例举隅及翻译点评
例5. [译文]
• The NCP produces three series of tooth paste in 14 specifications. The MANGO tooth paste has for decades enjoyed a high reputation not only in China but in East Europe, the Middle East and Africa. Responding to the world’s call for the Return to Nature in the production of consumer goods, the NCP has developed the SILK DENTAL CREAM, the only patented product of its kind in China. The PEARL KING series, is very well received by consumers at home and abroad.
三. 译例举隅及翻译点评
例4. [原文] 公司拥有雄厚的技术力量，大、
中专学历以上的技术、管理人才占员工总数的 30%。 [ 译 文 ] The company boasts trrength with well-qualified management and staff.
三. 译例举隅及翻译点评
例3. [原文] 我司经营的品种中有举世闻名的贝
雕工艺品；色彩艳丽、种类繁多的人造花卉；令人 爱不释手的小工艺品；体态生动活泼的各式玩具； 款式新颖、穿着舒适的各种工艺鞋；稀有名贵的钻 石珠宝；技艺精湛、巧夺天工的玉石雕刻；格调高 雅的抽纱工艺品等50余类商品。 [译文] Our famous products include carvings, a variety of colorful artificial flowers, small arts and crafts articles, lively toys, fashionable and comfortable shoes, rare jewelry, meticulous jade carvings and sophisticated embroideries.
参考 译文
四. 公司简介英译常见失误分析
（一）拘泥于原文引起的翻译不当
• 翻译不是纯粹的创作,译者要考虑到对原文的忠实。 公司简介,作为一种以交流为主要目的的文体,在翻 译时必须准确。然而,在力求准确的同时,不可过于 强调“忠实”而使原文与译文貌合神离。
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1.1 逐字翻译引起的“翻译腔”
三. 译例举隅及翻译点评
例5. [原文] 我公司坚持“以质量和信誉取胜”
的方针，实行平等互利的政策，参考国际习惯作法 ，重合同、守信用，积极发展与世界各地厂商的贸 易往来。 [译文] By placing “quality and prestige” in the utmost important position and by adopting equality and mutual benefit as our policy, we aim to develop business relations with traders all over the world through the observation of contracts and the maintenance of our commercial integrity.
第二讲
公司（企业）简介的翻译
内容提要
• 一. 企业单位宣传材料的特点；
料中的语篇重构； • 三. 译例举隅及翻译点评； • 四. 公司简介英译常见失误分析； • 五. 良好的公司简介翻译探究。 • 二.“功能翻译理论”与企业单位宣传材
一.企业单位宣传材料的特点
• 企业单位宣传材料属于呼唤型文本，具有呼唤功能 兼信息功能； • 中文企业单位宣传材料重信息功能，主要通过提供 尽可能详细的信息，让国外读者对该企业有更深入
三. 译例举隅及翻译点评
例5. [原文]
南京化工厂简介
• 南京化工厂具有近40年的建厂史，是轻工部定点生 产牙膏的中型企业，现为省级先进企业。 全厂现有职工600名，其中工程技术人员70余名， 具有丰富的专业技术知识， 检测设备先进，手段齐全 。该厂在全国率先引进具有19世纪80年代国际先进水 平的瑞士VME-700型制膏机及西德IWK公司灌装包装 设备，具有年产8000万支以上的生产能力。
例 1. 轻 纺 工 业 产 品 的 花 色 品 种 增 多 。 原译:The designs and variety of light industrial and textile products have increased. 拟改译: Light industry and textile products are now available in better designs and richer variety.
一.企业单位宣传材料的特点
• 在中文企业单位宣传材料中，常使用诸如“经过XX专
家或XX权威机构认证”或“曾获XX奖项”之类的信息
，以塑造企业形象。通常以发话者为中心行文，即通
常所说的“第一人称视角”。 • 英文企业单位宣传材料基本上沿袭“自然描写文”的 写法，文体平实，用词具体，注重文本的呼唤功能。 通常以受话者为中心行文，即通常所说的“第二人称
三. 译例举隅及翻译点评
例5. [译文] 参考 译文
The Nanjing Chemical Plant • The Nanjing Chemical Plant (NCP), a medium-sized business specially designated by the Ministry of Light Industry in making tooth paste, has a production capacity of 80 million tubes a year. It prides itself on a history of tooth paste making for nearly 40 years and its present position as one of the top enterprises in Jiangsu Province. • The high quality of the NCP products is guaranteed by a well-qualified professional staff，a high level of technical know-how, up-to-date paste-making machinery and packing facilities as well as advanced testing equipment.
因此，在企业单位宣传材料的汉英翻译中，译者需要采取语 篇重构，按照英语文化的行文方式，先点明主题，再进行具体 描述，从而实现译文预期功能。
二.“功能翻译理论”与企业单位宣传材 料中的语篇重构。
2.1 企业单位宣传材料中的“语篇重构”：
2).内容上的语篇重构:
在功能翻译理论的指导下，译者在保证实现译文
的了解。在语篇特征上，喜用夸张，常有笼统、抽
象的套话，词藻华丽，经常引经据典，并喜用对仗 、排比等修辞手段以渲染效果。
一.企业单位宣传材料的特点
• 英文企业单位宣传材料则是信息功能和呼唤功能并重。 旨在通过提供信息去“煽情”和“诱说”，从而促使国
外读者做出积极反应。
• e.g. Our customer service always follows the principle of
视角”。
二.“功能翻译理论”与企业单位宣传材 料中的语篇重构。
2.1 “功能翻译理论”:
德国功能翻译理论认为，言语交际是一种有目的、
有意图的活动，由于文化背景、思维方式、表达习
惯上的差异，因此，译者在翻译过程中应从译语读
者的角度出发，根据译文的预期功能来决定自己的 翻译策略。
二.“功能翻译理论”与企业单位宣传材 料中的语篇重构。
1990, our company has been listed as one of the top 30 enterprises among China’s 500 largest foreign trade companies in importexport volumes.