advertising
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advertising
Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a certain trademark so that customers could find it easily. 8
11
From these modest beginnings, advertising has developed into a highly specialized and profitable business.
Useful phrases: leaf through one and all take the place of specialize (in)
This same sort of simple, informational advertising is still used. Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Structure of this text
advertising
现 状
起 源
发展过程
发展前景
1
Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. (a fall into pit, a gain in your wit) 2 Adverting is a big business—and , to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business.
advertising
Advertising Media
In order for the advertising message to reach to the aim audience, it needs some communications carrier, that is advertising media. There are verious Types of advertising media. Now let me Show them to you.
2、Contains less information
Maybe the paint advertising’s cost is the lowest, however, it only stand on a small place in the newspaper, so it can’t contain much information, people need to find other information to know detailedly about the product, that’s costs a lot of time.
1、Spreads fast and have timeliness
For news in the newspaper need timeliness, so the advertisements in the newspaper also can deliver very fast to the readers. Also, people print newspapers every day, so the ads in it can contain the latest information of the products or the companies.
谈谈advertise、advertisement和advertising的用法
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Advertisements广告英语
• such as simile(明喻), metaphor（暗喻）， personification（拟人）, pun （双关）, hyperbole（夸张）, parallelism(排比）, rhetorical question (反问)，irony(反语)， rhyme(押韵)
• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it． 还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook． 向您推荐《健康》杂志：关注健康，锻炼，形象， 精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.
• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it． 还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook． 向您推荐《健康》杂志：关注健康，锻炼，形象， 精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.
Unit 1 Advertising
①nationwide
全国范围的
②countrywide
全国范围的
③worldwide
全球范围的
4.“引人注目的，吸引人的”高频词
①appealing
吸引人的
②attractive
吸引人的
③charming
迷人的，可爱的
④eye-catching
引人注目的
⑤absorbing
吸引人的
⑥fascinating
劝阻某人…… 关心，挂念 死于…… 注意 做市场调查
返回导航页 结束放映
Unit 1 Advertising
[用得活]
选用左栏短语填空 1.This book deals with educational problems, so I think it’s
useful to me. 2.I do what I do because I know it is what I am meant to be
相信 免费 旨在，目的是 虽然，即使 欺骗某人做某事
返回导航页 结束放映
6. fall for
7. play tricks on 8. deal with 9. be amazed by/at 10. figure out 11. in advance 12. appeal to 13. get sth. across
紧急的，急迫的→ urgency n．紧急的事 27.consult vt.咨询；请教→ consultant n．顾问 28.react vi.做出反应，回应→ reaction n．反应；回应 29.skilful adj.有技巧的，熟练的→ skill n．技巧→ skilled adj.熟练的 30.shock n．震惊， 惊愕 vt.使震惊→ shocked adj.震惊的→shocking
advertise的用法总结大全
advertise的用法总结大全（学习版）编制人：__________________审核人：__________________审批人：__________________编制学校：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如英语单词、英语语法、英语听力、英语知识点、语文知识点、文言文、数学公式、数学知识点、作文大全、其他资料等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor.I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, this shop provides various types of classic sample essays, such as English words, English grammar, English listening, English knowledge points, Chinese knowledge points, classical Chinese, mathematical formulas, mathematics knowledge points, composition books, other materials, etc. Learn about the different formats and writing styles of sample essays, so stay tuned!advertise的用法总结大全advertise的意思advertise的简明意思v. 登广告；宣传；告知英式发音 ['ædvətaɪz] 美式发音 ['ædvərtaɪz]advertise的词态变化为:名词: advertiser 过去式: advertised 过去分词: advertised 现在分词: advertising 第三人称单数: advertisesadvertise的详细意思在英语中，advertise不仅具有上述意思，还有更详尽的用法，advertise作动词 v. 时具有登广告，做广告;宣扬，宣传，为...宣传;为...做广告;通告，通知;使显眼，使突出;进行广告宣传;征聘，征求;展现（自己的事）;公布，公告等意思，advertise的具体用法用作动词 v.advertise是英式拼法; 在美国多数人也写成advertise,少数人则把它拼写成advertize。
advertising
滴滴香浓，意犹未尽。（麦斯威 尔咖啡）
When You Know
chorus: we could be together everyday together we could sit forever as loving waves spill over
verse: the moon is fully risen and shines over the sea as you glide in my vision the time is standing still don’t shy away too long this is a boundless dream come close to me my reason i’ll take you in my wings chorus: we could be together everyday forever we belong together further seas and over verse: in the garden of the sea i see you looking over with my wistful melody you leap into the water it is no breaths sighing this is the mermaid song the singing of my sisters the sea has drown for long
Definition of Advertisement
Advertising can mean all the non-targeted Notice, including the public service ads, tourism ads, commercials and so on. However, “advertisement” often refers specifically to commercial advertising, which is paid announcements, for the promotion of goods, services, or the concept.
When You Know
chorus: we could be together everyday together we could sit forever as loving waves spill over
verse: the moon is fully risen and shines over the sea as you glide in my vision the time is standing still don’t shy away too long this is a boundless dream come close to me my reason i’ll take you in my wings chorus: we could be together everyday forever we belong together further seas and over verse: in the garden of the sea i see you looking over with my wistful melody you leap into the water it is no breaths sighing this is the mermaid song the singing of my sisters the sea has drown for long
Definition of Advertisement
Advertising can mean all the non-targeted Notice, including the public service ads, tourism ads, commercials and so on. However, “advertisement” often refers specifically to commercial advertising, which is paid announcements, for the promotion of goods, services, or the concept.
Advertising
Toothpaste
5.Good teeth, good health.
6. Mosquito bye bye bye.
Pesticide(杀虫剂)
Advertisement
advertisement[英]ədˈv ɜ:tɪsmənt[美]ˈ ædvərˈta ɪzmənt
n.
Advertisement helps to sell goods.
Say the truth Be creative Be attractive Famous person ……
What's the advantages and disadvantages of ads ?
Advertisement With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are chepper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroment. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
5.Good teeth, good health.
6. Mosquito bye bye bye.
Pesticide(杀虫剂)
Advertisement
advertisement[英]ədˈv ɜ:tɪsmənt[美]ˈ ædvərˈta ɪzmənt
n.
Advertisement helps to sell goods.
Say the truth Be creative Be attractive Famous person ……
What's the advantages and disadvantages of ads ?
Advertisement With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are chepper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroment. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
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by region (space limite) International ads National ads Regional ads by technique of expression photograph/typograph ads audio-visual ads by… …
TV ads?
Public welfare ads
Environmental protection
PSAs (public service ads) Disease propaganda
Education aid
by Objective (goal/aim)
• • • • commercial advertisement (for selling) Told advertising (to tell ) Promotion advertising (to popularize) ……
PSAs?
…?
The end
What’s advertising?
Is advertising just for selling? • Latin word: advertere to draw attention to advert & to spread + originality (new & distinctive ideas) Nowadays, ads comes in different forms and ways…
How to classify advertising?
commercial advertisement ？ print ads?(平面广告） TV ads ？
transit advertising ？ (transportation ads)
PSAs ？ (pubilc service ads)
byLiuWanwen
A brief introduction
&
Physical advertising Peddled advertising
signboard
& guise
……
Packaging advertising
Printed Advertising
Modern and present advertising
Brand image public relations culture, fashion trend environmental protection
Market
Market
Products ads
BHale Waihona Puke and ads• SLOGEN :Good to the last drop.
• 滴滴香浓，意犹未尽。
The standard comes from your point of view…
by mass media
What kind of mass media you can think ,what kind of advertising you can see… Where you can see advertising, where there is one kind of advertising
• •
Impossible made possible The relentless pursuit of perfection.
• 不懈追求完美 • Fame: famous people
Concept advertising
• Myfeeling: striking /shocking. • Benefited …
New advertising comes after new media….
LED
DM ads Outdoor ads POP ads
by content
ads
Public welfare
Concept
Brand
Products
welfare privation disease vulnerable people ……