【教育学习文章】Advertising教案_1
Advertising教案高一牛津英语4模块第二学期期末复习学案4模块Unit1Advertising重点短语.beawareof知道，明白，意识到2.playtrickson欺骗，捉弄3.believein信任，相信4.beboredwith对……感到厌倦5.appealto迎合，对……有吸引力6.tricksbintodoingsth诱使某人做某事7.besatisfiedwith对……感到满意8.beusedto对……习以为常，习惯于9.fallfor上……的当，受……骗0.dealwith处理，对付mitsuicide/acrime自杀/犯罪2.beintendedfor为……而打算3.beconcernedwith对……关心4.getsthacross传达5.beparticularabout对……挑剔6.softdrink软饮料eupwith提出，拿出8.accordingto根据9.agreewithsb.onsth.同意某人的意见20.holdone’sbreath屏住呼吸21.inpublic在公共场所22.atone’sservice听候某人吩咐，为某人服务23.curesb.ofadisease治愈某人的病24.beproudof以……感到自豪25.evenif即使26.atalowprice以低价格27.bepopularwith受某人欢迎28.seniorhigh高中29.beofgood/highquality高质量30.beonsale在销售中31.makeanannouncement宣布32.keepawayfrom远离33.Nocomments不加评论，无可奉告34.badbreath口臭35.besimilarto和……相似36.upto（数量，程度等）达到37.inparticular尤其，特别38.introduce……to……向……作介绍39.recommendsth.tosb.向某人介绍某物40.protect…from…保护…免于……41.standfor代表，表示42.beresponsiblefor对……负责43.inone’sopinion依某人看44.warnsb.against45.attract/catch/drawone’sattention吸引..注意力46.taketurnstodosth.依次做某事，轮流做某事47.persuadesbintodoing/todosth说服某人做某事48.have/keep/holdsth.inmind把……记住重点句型.wearesousedtothemthatwedonotevenrealizehowmanywesee andhearinaday.2.Acommercialadvertisementisonewhichsomeonehaspaidfor topromoteaproductorservice.3.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectsp ublicwelfare.4.chinahasstronglawstoprotectpeoplefromadvertisements thatlieortrytomakepeoplebelieveuntrueclaimsaboutpro ductsorservices.5.However,westillmustbeawareofthemethodsusedinadverti sementstotryandsellusthings.6.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecomp letetruth.7.Alloftheseadsaremeanttobehelpful,andyoucanoftenlear nalotbyfollowingtheadvicetheygive.8. Thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.9.Alsoimportantarethesalestargets.0.Iftheywanttobecomethemarketleader,thecompanymustens urethattheirproductisofhighquality.1.Thatiswhyweareconsideringrepackagingourchocolatebar aswell.2.Notalladsplaytricksonusthough.3.Theseadsdealwithlargesocialissues.4.Inmyopinion,thismayhaveharmfuleffects.5.whattheydon’tmentionishowbadthesethingscanbeforourteeth.6.Haveyoueverregrettednothavingsnappedthoseunforgetta blemoments?7.Unlikeasingleadvertisement,anadcampaignisanorganize dprogrammeofadvertisementsusingvariouskindsofadstor eachaparticularaudience.8.whenyoustartasuccessfuladcampaign,youmusthaveaclear goalandtargetaudienceinmind.9.Inordertodetermineyouraudience,youwillneedtodoalitt leresearch.20.Itisimportanttoalwaystrytoappealtothewaytheaudience willreact.21. whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?22.Thewayyouchoosetoadvertiseshoulddependmainlyonyourt argetaudienceandwhichkindsofadsreachthatparticularg roupbest.重点语法:直接引语和间接引语4模块Unit2Sportingevents重点短语.sharewith与…分享2.everyfouryears每四年，每隔三年3.takepartin参加4.inhonourof纪念，向……表示敬意5.sidebyside一起，共同，肩并肩etopublicattention引起公众关注7.attheopeningceremony在开幕式上8.knowof了解9.berecognizedas被认为是0.playarole/partin在…起作用1.breakarecord打破纪录2.makecontributionsto作贡献3.setanexampleto树立榜样4.lookforwardtoeupwith想出6.plentyof许多，大量7.touristattractions旅游景点，旅游胜地8.payattentionto注意9.besimilarto与……相似20.playleadingrolesin起主导作用21.meetone’srequirements满足需求22.dailyroutine日常工作,日常安排23.makewayfor给…让路24.hopefor希望，期待25.maintainabalance保持平衡26.beinvolvedin涉及27.addto增加28.keep…undercontrol使…处于控制之下重点句型.Iamdelightedtohavebeeninvitedtoyourschooltotal ktoyouaboutthehistoryandsignificanceoftheolympicGam es.2.Today,athletesfromaroundtheworldcantakepart,nomat terwhatlanguagestheyspeak.3.HisdreamwasthattheolympicGameswouldmakeitpossible forcountriesandpeopletolivepeacefullysidebyside.4.IamsurethewholeofchinamusthavefeltproudwhenXuHaif engwonthefirstgoldmedalforhiscountry.5.Today,playersfromchina,SouthkoreaandGermanyamongo thersplayleadingrolesintheinternationaltabletennisc ompetition.6.joinmeinwishingtheolympicmovementasuccessfulfutur etomatchitsbeautifulgloriouspast.7.Ihopethisinformationwillbeofusetoyou.8.IadvisethatyouwatchlessTVatnight.9.myadvicetoyouisthatyoushoulddrinkmorewater.0.IfIwereyou,Iwouldcertainlygotothefootballmatchins teadofdoingworkathome.1.willThursdaymorningdo?Ihappentobeintownthen.2.what/Howaboutthehighjumpthen?3.Inorderforanewsporttobeadded,acurrentsportmustbed ropped.4.Supportersofwushuwouldliketoseeitenteredasabranch inthemartialArtscategory.5.TheIocislookingatrevisingthenumberandtypeofsports involvedintheolympicsinthefuture,sowushufansmayfina llygetwhattheyarehopingfor.重点语法:情态动词4模块Unit3Tomorrow’sworld重点短语.besetin以…为背景2.passon传递3.beconnectedto与……相连接4.giveout发出;用完,耗光;筋疲力尽5.putforward提出（观点、议案等）stbutnotleast最后但同样重要的7.beaccusedof被控告犯有……罪8.setup建立,竖立9.atouristdestination旅游目的地0.leavesbwith…给….留下1.makeaprofit赚取利润2.goonavirtualtripto虚拟旅行3.belongto属于4.beresponsiblefor对….负责7.moveround四处移动8.beworthdoing/n.9.addto增加20.deliverinto送进21.haveanarea/populationof面积或人口是….22.playarolein在……中角色23.inone’sopinion在..看来24.signone’snamefor给……签名25.sendsb.onatripto送某人旅行26.inreality实际上27.bringhistoryalive历史再现28.leavesb.with给某人留下….29.taketheriskof…冒……危险30.investin投资于31.makeaprofit/money获取利润／赚32.endinfailure以失败告终33.wintheadmirationof赢得……的敬34.drawaconclusion得出结论35.ondisplay展览36.thelatestwaveofnewtechnology37.tell…..from….把…和…区分38.concentrateon专注于39.gobankrupt破产40.voiceone’sopinions表达某人的看法41.atonetime/atatime/atanytime42.havelettersmissing使得字母丢失43.falloff从…上掉下来;脱落eacross遇到,遭遇,偶遇45.tellof讲述46.keep/getintouchwith和…保持联系47.takesb.onthejourneyto带某人一起去旅行48.betrappedin被困在……49.ataspeedof以……..的速度50.withthehelpof..由于..的帮助重点句型.whatwouldyouliketoseehappeninthefuture.2.NotonlyiseverystepofclimbingmountQomolangmafeltby viewer,butalsothecold,thetiredness,thefood,thesmells,thesightsandthesoundsofthemountaincanallbeexperie nce.3.Uponreachingthetopofthemountain,afeelingofhappine ssandasenseofachievementwillbeexperienced.4.Realcineworksbymakingtheviewersfeelthattheyareact uallyinthefilm.5.Themovementsoftheheadsetindicatethedirectioninwhi chtheviewwantstogo.6.InscientificstudiesithasbeenshownthatVRcanprovide teenagerswithanotherwaytoexperiencetheworldandmaket hemworkhardertomaketheirdreamscometrue.7.Theteenagerwasmadetothinkthathehadscoredthewinnin ggoal.8.Anargumenthasbeenputforwardthatsomeviewerswillbed isappointedbyRealcine.9.FirefighterscouldbetrainedusingRealcinewithoutthe riskofsendingthemintoaburiningbuilding.0.Ithasbeensuggestedthattravelsicknessshould/canber educedbyusingvirtualreality.1.Thiscouldbeofgreatbenefittopeopleandwillberesearc hedfurther.2.Also,weneedtobuynewkeyboardsandmoussebecausemanyo fthekeyboardshavelettersmissing….3.IfthePcIwasusinghadhadagoodkeyboard,Iwouldnothave madesomanymistakes.4.Heleftuniversityinordertoconcentrateonthewriting.5.Theteacherwontmindyouusingthecomputer.6.TheTimeTravellerjourneysthroughmillionsofyears,se eingevenmorealiencreaturesthanbefore.7.Hefinallystopsthirtymillionyearsintothefutureandexperiencesafuturetimewherethesunnolongershinebright ly.8.Scaredandcold,theTimeTravellerstartsbacktowardsth epresent.9.Insteadofwaitingtoberescued,thethreeyoungpeoplete achthemselvesastrophysics.20.withthehelpofforcefromablackhole,theareabletogui dethelostspaceshipsafelybacktotheEarth.重点语法被动语态。
高中：高一英语advertising教案(实用文本)
( 英语教案 )学校：_________________________年级：_________________________教师：_________________________教案设计 / 精品文档 / 文字可改高中：高一英语advertising教案(实用文本)Learning English is conducive to making friends, chatting or working together with foreigners, and learning English is very useful for traveling abroad.高中：高一英语advertising教案(实用文本)advance with english module 4unit one advertisingwelcome to the unitteaching aims:u to make students aware of the role of advertising in our daily lifeu to talk about the six ads and put them in two groups. finally encourage them to tell the difference between them u to discuss the last three questions to improve their speaking abilityteaching key & teaching difficulties:u to help students understand the role of adsu the usages of some key words.teaching procedure:step one: leading-int: (greeting the class as usual) now we will talk about advertising. then by the way:1) do you like reading or watching advertisements?2) what kind of ads do you like best? and why?3) where can you find advertisements?(t can give the students enough time to discuss the questions in pairs or groups. any related answers are acceptable. this step is just to arouse their interest in the topic.)ss: … (encourage them to express themselves)step two: speakingt: that’s good! so in fact we are living in a world ofads and whether you like or not, they are influencing our life. ok, now please open your book to page 1. here are six pictures. you may have seen some similar to them. next please discuss them in groups of four and try to answer the following questions:1) what can you see in the picture?2) what can you read on it?3) what does it persuade us to do or what does it try to tell us?ss: …(show the pictures in pairs and let the students to discuss them one by one. remember to give them enough time to think about the above questions)t: well done! now you can see that advertisements are a good way to sell products or services. they are also a good way to make people aware of the needs of others and the dangers around them. next please look at the table below and then gothrough the six pictures again. later on put each of them in the correct group.to sell a product or serviceeducate about peoplecomputer software (2)oxlin airlines (3)shine shampoo (6)project hope (1)earth day (4)anti-drugs (5)t: wonderful. i think most of you have realized the difference between the two. and in the reading we will have a further discussion.step three: discussiont: so, now look at the three questions and discuss them in groups of four.1) have you ever bought a product or service after reading or watching an ad?2) what was it? now do you believe that advertisements tell the complete truth?3) what is/are your favorite advertisement(s) making you think about problems in society or about people who need help? why?4) what do you think makes a good advertisement?ss: …(t can help the students to conduct the activity and encourage them to work together to complete the task. later let some students to show off.)t: well done. now i think most of you have know what an advertisement is and realize the role of them in our life.step four: language points1) advertise vt. 为……登广告、做宣传vi. 登广告advertisement= ad n. 广告put an advertisement 登广告advertise for …登广告征聘……e.g. the company is advertising for a new manager.2) be aware of …知道、明白、意识到……be/seem aware that …察觉、发觉、发现……e.g. every body is aware of the importance of protecting rare animals.e.g. buried in deep thought, tom wasn’t aware of what happened around him.e.g. nowadays, people seems aware that some products don’t stick to the promises of their advertisements.3) think about …考虑……think of …想起、想到……think out …想出……think over 仔细考虑step five: homework1. ask students to read the passage in part b on page 95 in workbook as their homework. teachers can check the answers in or after class2. let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.可在这填写你的名称YOU CAN FILL IN THE NAME Here。
【高一】牛津高一英语Unit 1 Advertising教学设计
【高一】牛津高一英语Unit 1 Advertising教学设计【高一】牛津高一英语unit1advertising教学设计牛津大学高一英语a单元教学设计堂设计指导思想：本课程旨在培养学生的听、说、读、写技能，听、说、读、写的内容围绕本单元的主题“广告”。
本节包含的一系列活动为学生提供了锻炼听力、口语、阅读和写作技能的机会。
本课程的重点是培养学生在听力过程中获取和处理信息的能力，发展听力策略，发展语感以及口语表达的准确性、恰当性和连贯性。
teachingaims:1.学习并练习听力、阅读、口语和写作技能。
2.learnhowtolistenforstatisticsanddescriptions教学程序：step1lead-in(brainstorming)在编写NAD之前，请学生进行头脑风暴或思考。
【设计说明】这一问题的提出既可复习本单元阅读的内容，又将本堂的听力训练重点与本单元主题结合起，自然流畅导入本。
步骤2技能构建1helpstudentstolistenforstatisticsanddescriptionsandreviewhowtoreadthesestatist ics:【设计说明】帮助学生复习分数、小数和百分比的表达，并提醒学生注意正确阅读分数、小数和百分比，尤其是小数点后的数字。
step3notice要求学生列出描述不增加、不增加、不改变、不改变和限制的单词和短语，并给予注意【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。
4.听力练习havestudentslistentotherecordingtwiceanddotheexerciseonp12andaskthemtonotethat theyhavetodosomesimplecalculations.then,checkanswersasaclass.listentotherecord ingforathirdtimeifnecessaryandmakesurestudentsdidthecorrectcalculations.【设计说明】本练习可以训练和测试学生识别和口述数字的能力，包括分数、小数和百分比，简单的计算也可以训练学生的听力理解能力。
Unit1Advertising教学设计新部编版
精选教课教课方案设计 | Excellent teaching plan教师学科教课方案[ 20–20学年度第__学期]任教课科： _____________任教年级： _____________任教老师： _____________xx市实验学校精选教课教课方案设计| Excellent teaching planUnit 1 Advertising（1）教课方案I辨析1、 used to / be used to / wouldused to：去常常、去，含有“ 去这样，在不了”之，后接原形。
e.g. He used to live in the south. Now he is living in Beijing.There used to be a primary school beyond the hill.She used to be very shy and now she is an active leader.be used to： 1) (在 )于⋯⋯， to 是介，后接名或名。
e.g. I’ m now used to eating Sichuan food.Are you used to the weather here？The students are used to reading English in the morning.2)被用来做⋯⋯ ，是被。
e.g. A pen can be used to write with.The house will be used to have a meeting.Some homeless children are used to beg money in the street.would ：表示去，不涉及在有没有一；would 表示，后边只好用行，不接表示状的，如：be， sleep， sit， stand， know 等。
高二英语教案：Unit1 Advertising
高二英语教案：Unit1 Advertising Unit 1 Advertising话题领悟一．背景导入Some slogans for advertisements1. Good to the last drop. 滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2. Obey you thirst. 听从你的渴望。
（雪碧）3. The new digital era. 数码新时代。
（索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。
（丰田汽车）6. Just do it. 只管去做。
（耐克运动鞋）7. The taste is great. 味道好极了。
（雀巢咖啡）8. Feel the new space. 感受新境界。
（三星电子）9. Intelligence everywhere. 才智演绎，无处不在。
（摩托罗拉手机）10. The choice of a new generation. 新一代的选择。
（百事可乐）11. Lets make things better. 让我们做得更好。
（飞利浦电子）12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。
（IBM公司）二．自主探究1．Where can ads be found? How do people react to ads?______________________________________________________________________________________________________________________________________________________2. What are the basic principles and function of advertisements? ______________________________________________________________________________________________________________________________________________________3. Do all the ads make profits? If not, could you please show us your explanation?______________________________________________________________________________________________________________________________________________________课堂演练Reading一．快捷识记1．We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们经常忽视了一天看过或听过多少广告。
advertising教案
Advertising教案一、课程概述本课程主要介绍广告的基本概念、广告形式、广告策略、广告效果等相关内容，旨在帮助学生了解广告的本质、掌握基本的广告制作技巧，能够更好地应对日常生活中的广告与市场营销活动。
二、教学内容第一章广告的基本概念1.广告定义及目的2.广告的分类及其特点3.广告的素材和创意第二章广告的形式1.印刷广告2.广播广告3.电视广告4.网络广告5.广告宣传品第三章广告策略1.广告目标群体的选择2.广告的创意和文案3.广告媒介的选择4.广告的传播渠道第四章广告效果1.广告效果的评估2.广告决策的重要性3.广告效果的统计和分析三、教学方法本课程采用面对面授课、案例分析、讨论、模拟制作等多种教学方法，注重实操训练和知识融合。
同时，还将配备相应的教学视频，便于学生自主学习和反复查看。
四、考核方式1.平时考核：参与课堂讨论、完成作业和实验、课外阅读等，占总评成绩的30%。
2.综合考核：阶段安排综合性实训，根据完成情况给予综合评估，占总评成绩的40%。
3.期末考试：采用闭卷、笔试形式，占总评成绩的30%。
五、教学资源教学资源主要由教师提供，包括教学视频、课程资料、实践项目等，同时也会向学生推荐与广告相关的书籍和案例。
六、参考文献1.《广告学：创意与实战》2.《广告文案写作》3.《广告设计基础》4.《品牌定位与创意传播》七、课程总结广告作为商业社会中必不可少的一部分，已经成为了市场竞争的重要手段之一。
本课程旨在帮助学生全面了解广告的各个方面，掌握基本的广告制作技巧，为未来的工作和生活打下坚实的基础。
同时，学生还将通过本课程培养出很强的分析以及创新思维，为社会做出更加杰出的贡献。
Unit1Advertising教学设计
Unit1Advertising教学设计Unit 1 Advertising教学设计The analysis of this Unit:This unit introduces and develops the theme of advertising.Teaching aims:1. To learn about topics related to advertising.2. To gain knowledge about the ads, the social effects of advertisements and how towrite an advertisements.3. To learn how to read expository writing.4. To practice and reinforce integrated skills of listening, speaking, reading and writing.Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign.Teaching aims:1. To discuss and get some ideas of the two main types of ads and their respected purposes.2. To get involved in the discussion and practice their spoken English.Teaching procedures:Step one: Lead-in1. Ask Ss to present some ads to the class.2. Discuss those ads3. Free talksa) Where do you find these ads?b) What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in the streets.b) To promote a product or services, to believe in an idea.To educate people about health, safety or any other issue which affects public welfare.Step two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?---What would you like to do for the child after seeing this ad?----What do you think the purpose of Project Hope is ?This picture is intended to make people aware of the importance of Project Hope.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.2. the software ad--- What do you know from this ad?--- If you intended to buy some cheap learning software,would this advertisement help you?3. Oxlin Airlines---- What does the advertisement try to sell a product or service?4. Earth Day----Why does this ad. Use the image of a bird’s nest?----Do you think this advertisement helps to make people aware of environmental problems?----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.5. Say no to drugs---the anti-drugs campaign------Do you think drugs are harmful?------If someone takes drugs, what could happen to him or her?------Does the ad teach you about the bad effects of taking drugs?What are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair.------Do you think this ad will successfully persuade people to buy this shampoo? Step three: Discussion1. Ask Ss to discuss three questions in pairs or groups.2. summary.Step four: Language focus1. advertise ---advertising advertiser advertisement登广告：在公告，如报纸上询问或寻找：advertise for an apartment.登广告寻求公寓房2. make sb. aware ofWhat the teacher said made me aware of the importance of English.Be aware ofThe little child is not aware that he is faced with danger.You are not aware how worried I felt about your safety.3.dangerC/n Waste must be treated so that it does not become a danger to life.That man is a danger to society.C/n A soldier’s life is full of danger in war.In danger (of ) …. / out of dangerThe man is in danger because the tiger besides him is dangerous.4. similar be ~ toSimilarityThere are some similarities and differences between American English and Britain English.Your views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework 1. preview reading part2. Translation1. 这家旅馆提供练好的服务。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案教案主题：Advertising（广告）教学对象：高三学生教学目标：1. 了解广告的定义、形式和目的；2. 掌握广告中常用的词汇和表达方式；3. 分析和评价广告中的策略和效果；4. 提高学生的阅读理解和写作能力。
教学步骤：第一步：导入新课1. 引导学生谈论一则有趣的或影响深刻的广告，并谈论广告的定义和目的。
2. 教师展示一些广告海报，让学生描述它们的特点和目的。
3. 引导学生思考广告对人们购买决策的影响。
第二步：广告词汇学习1. 教师提供一份广告词汇表，帮助学生掌握广告中常用的词汇和表达方式（如引人注目的、吸引人的、打折的、限时优惠等）。
2. 学生进行词汇巩固训练，从书面材料中找出广告中使用的词汇，并进行词义解释和用法举例。
第三步：广告分析1. 给学生分发一些不同类型的广告，并让他们分组分析其中的策略和效果（如图片、色彩、文案、声音等）。
2. 学生展示他们的分析结果，并进行讨论和互动。
第四步：阅读理解训练1. 分发一篇关于广告的阅读理解材料给学生阅读，并要求他们回答相关问题。
2. 学生互相交换答案，并进行讨论和解释。
第五步：广告写作1. 教师给学生提供一个广告写作任务，如以某种产品或服务为主题，要求学生设计一则广告。
2. 学生根据所学词汇和分析经验，进行广告策划和写作。
3. 学生互相交换广告，进行评价和修改。
第六步：课堂总结与展望1. 教师对本堂课的内容和学生的表现进行评价，并对下一堂课的内容进行展望。
2. 学生提出问题或建议，教师进行回答和解释。
教学评价：1. 学生在课堂上的活跃参与情况；2. 学生对广告策略和效果的分析和评价能力；3. 学生在阅读理解和写作方面的表现。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案一、教学目标1.巩固和运用广告相关的词汇和表达。
2.提高学生阅读理解能力，分析广告的语言特点和策略。
3.培养学生批判性思维，学会从多个角度审视广告。
二、教学重难点1.重难点：广告英语的特点、词汇和句型。
2.难点：分析广告的意图和策略。
三、教学过程Step1:导入1.利用多媒体展示一些生活中常见的广告，引导学生关注广告的英文表达。
2.邀请学生分享他们对广告的理解和看法。
Step2:词汇学习1.教师带领学生学习广告英语的常用词汇，如：attract,appeal,convince,persuade,product,targetaudience等。
2.学生通过例句巩固词汇，并进行小组讨论，用所学词汇描述一则广告。
Step3:阅读理解1.分发一篇关于广告的英文文章，让学生阅读并回答问题。
2.教师引导学生分析文章中的广告语言特点，如：修辞手法、句型结构等。
Step4:广告案例分析1.教师展示一则广告，引导学生分析广告的意图和策略。
3.各小组汇报分析结果，全班共同讨论。
Step5:创作广告1.学生分组，每组选择一个产品，创作一则英文广告。
2.教师提供一些创作建议，如：运用修辞手法、突出产品特点、吸引目标受众等。
3.各小组展示创作的广告，全班投票选出最佳广告。
2.学生分享学习心得，反馈本节课的收获。
3.教师布置作业：选取一个产品，创作一则英文广告。
四、教学反思1.本节课通过生动的实例和丰富的活动，让学生深入了解了广告英语的特点和创作方法。
2.学生在阅读理解、广告分析、创作广告等环节积极参与，提高了英语实际运用能力。
3.教师在教学中注重启发式教学，引导学生主动思考，培养批判性思维。
4.不足之处：个别学生参与度不高，需要在今后的教学中关注每个学生的需求，提高课堂互动性。
五、作业布置1.选取一个产品，创作一则英文广告。
2.预习下一节课的内容，复习广告英语的词汇和句型。
六、教学资源1.多媒体课件：展示广告实例、文章、图片等。
新世纪版高中高二英语上册《Advertising》说课稿
新世纪版高中高二英语上册《Advertising》说课稿一、教材背景《Advertising》是新世纪版高中高二英语上册的第四个单元，该单元主要介绍了广告的基本知识、广告的形式和广告的影响等内容。
通过学习这个单元，学生将了解广告对消费者和社会的影响，培养正确的广告观念和批判性思维能力。
二、教学目标本课将通过以下几个方面的学习帮助学生实现如下教学目标：1.熟悉广告的基本知识，如广告的定义、种类和特点等。
2.理解不同类型广告的设计理念和目的，并分析其对消费者的影响作用。
3.培养学生批判性思维能力，学会对广告进行分析和评价。
4.提高学生的口语表达和写作能力，能够就广告的优点和缺点进行讨论和辩论。
三、教学重点和难点本节课的重点和难点主要集中在以下几个方面：1.广告的种类和特点的介绍，学生需要理解和记忆不同类型广告的定义和特征。
2.广告对消费者的影响分析，学生需要通过实例理解广告的设计理念和目的，并能够进行批判性思考。
3.学生口语表达和写作能力的培养，学生需要在小组讨论和写作练习中展示自己的思考能力和语言表达能力。
四、教学准备为了顺利进行本课的教学，我准备了以下教学素材：1.课件：包括广告的定义、种类和特点的介绍，以及相关的图片和实例。
2.黑板和白板，用来记录学生的讨论和展示重点内容。
3.小组讨论的题目和评价标准，用于促进学生的思考和互动。
五、教学过程1. 导入新课（5分钟）通过提出问题或分享相关的广告实例来引起学生的兴趣，激发学生对广告的思考。
例如，我可以问学生：“你们最喜欢的广告是哪一则？为什么？”让学生进行简短的讨论，引入本课的主题。
2. 学习广告的定义和种类（15分钟）在课件上展示广告的定义和种类，并进行解读和讲解。
注重介绍不同类型广告的特点和目的，例如商品广告、服务广告、政治广告和公益广告等。
学生可以通过小组讨论的形式，合作完成相关的练习题，加深对广告种类的理解和记忆。
3. 分析广告的设计理念和目的（20分钟）通过展示具体的广告实例，引导学生分析广告的设计理念和目的。
高一英语advertising教案1
Grammar and UsageTeaching Aims:l To learn the direct and indirect speech and how to change from one to the otherl To identify the differences between direct and in direct speechl To learn how to use reported speech in statements, questions, and imperative sentences l To complete the relevant written tasks to reinforce the grammar and usagel To apply what they learn to practice by fulfilling some written mistakes.Teaching Key Points & Teaching Difficulties:²How to help them understand the changes when changing direct speech into indirect speech²The usages of persuade and discourage²How to apply the grammar rules to compete the related exercises correctlyTeaching Procedure:Step One: Leading-inT: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am going to travelto Beijing with my parents.’ said Ann.Ø What did Tom ask Ann?Ø What did Ann say?Ss: …(This step is to attract their attention to direct speech and indirect speech. Later collecttheir answers on screen.)Suggested Answers:üTom asked Ann what she was going to that summer holiday.üAnn said that she was going to travel to Beijing with her parents.T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech while the original sentences in direct speech.Step Two: Direct and Indirect SpeechT: Ok. This is what we will talk about today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions:Ø What are direct speech and indirect speech?Ø How can we change direct speech into reported speech?(Have students analyze the sample sentences. Give them some time to discuss thesentences in pairs first and then check the answers.)Ss: …Suggested Answers:üDirect speech is to report what exactly has been said while indirect speech is to report the meaning of what has been said without using exact words.üWe can do it by changing what has been said to an object clause or an infinitive phrases.(Make sure they understand what direct and indirect speech is. Help the students tograsp the meanings of the sample sentences. Explain them to the students if necessary.) T: Very good! ThenØ When you change direct speech into indirect speech, what else should you make changes to besides the major changes in sentence structure?Ss: …T: Now please go through the group 3 carefully, especially the tables. You can exchangeyour ideas with your classmates around you and think about the above questioncarefully.)Ss: Other changes in:²Personal pronouns²Tenses²Adverbials of time and place²Other casesT: Good! Next please consider how to change the following sentence in direct speech intoreported speech.Ø ‘Light travels at a great speed,’ said the teacher.Ss: The teacher said that light travels at a great speed.(It doesn’t matter whether they are able to give correct ans wer. This is just to help them torealize something different when changing direct speech into indirect speech.)T: So you can see we made no changes to the sentence in direct speech. Dou you knowwhy? Please look at the tip on the left and recall what you have learnt before and themtell me the reason.Ss: …Tips:We do not change the tense when we report a proverb or a fact that doesn’t change overtime.T: Terrific! And I can show you more examples as follows:²My teacher told me that practice makes perfect.²The teacher said that light travels faster than sound.(Ask them go through the content on page 8 again and deal with any questions raised bythe students. Last let them finish the exercise on page 9. Make sure they know what todo.)Suggested Answers:1.was2.wouldn’t3.had read4.that5.would6. had bought7.that 8.would 9.those 10.her 11.was 12.was going to readStep Three: Reporting statements, questions, and imperative sentencesT: Ok, l et’s go on to learn how to report sentences in statements, questions and imperativesentences. Please turn your book to page 10. Go through them one by one and share your ideas with your partner. Later on tell me:Ø How to report statements, questions, and imperative sentences?Ss: …(Give them enough time to go through them and help them summarize the following:²Statementsl Use noun clauses introduces by that to report statementsl Say and tell are common reporting verbse.g. ‘There two main types of advertisements,’ the writer said to us.→The writer told us that there two main types of advertisements.²Questionsl Use noun clauses introduced by whether/if to report Yes/No questionsl Use noun clauses introduced by WH-words to report WH-questionse.g. ‘Are all advertisements playing tricks on us?’ I asked her.→ I asked her whether/if all advertisements playing tricks on us.e.g. The teacher asked Tom ‘What’s the matter?’→ The teacher asked Tom what was the matter.²Imperative sentencesl Use the structure: reporting verb + object + (not) to-infinitive to report imperative sentencesl Ask and tell are common reporting wordse.g. ‘Don’t touch anything in the lab without permission.’ said the teacher.→ The teacher told us not to touch anything in the lab without permission.e.g. ‘Turn down the radio please, Tom.’ Jen said.→ Jen asked Tom turn down the radio.T: You’ve done a good job. Now you can overview what we have learnt on page 10. If you have any difficulty, ask me for help.Ss: …(After this let them complete the Part A on page 11.)Suggested Answers:Part A:2. asked in what way it was different from other English learning software3. asked how it could help him to remember English words4. asked whether/if it taught listening and speaking5. asked what the designer would do if she was not satisfied with the software.6. asked whether/if it was user-friendly( After this, give the students a few minutes to ask for help if they have any questions) Step Four: Language Points1. recommend vt. 推荐；建议、忠告recommend sth to sb = recommend sb sth 向某人推荐某物recommend doing sth 建议做某事recommend sb to do sht 建议某人做某事recommend that … 接宾语从句用虚拟语气“should do”should可以省略e.g. They recommend Tom to do the job.e.g. The doctor recommend that she (should) stay another week in hospital.2. remind sb of … 提醒某人某事…；使某人想起…remind sb to do sth提醒某人去做某事e.g. The film remind him of his happy childhood.e.g. My father often reminded me to behave myself at school.Step Six: Homework²To do Part C2 and C2 on page 92²To preview the task。