APPLE公司介绍
苹果公司介绍ppt APPLE
③苹果在新品推出时，会有产品演示以及在苹果专门的产品演示展览区内免费体验产品，这样能使 的消费者在免费的条件下对产品有深刻的认识，当然这都源于苹果产的绝对优势，使得体验者会产 生对产品的喜爱感，从而达到销售目的。 ④由于产品的优势，使得苹果产品成为了一种时尚产品，因为追求时尚，因此会使得苹果产品长久 的热卖
2013年第三季度苹果产品销售情况现有竞争者间的竞争苹果公司的时间表是严格按照其自身的经营策略和长期目标来制定的其受市场态势和竞争者状况的影响较轻微苹果公司总能找到新的市场突破口掌握主动权适时推出新产品占尽市场先机
About Apple Inc.
made
The introduction of Apple Inc.
Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the direction of thin and light, like Lenovo pad; software, Microsoft has been the Apple Corp's biggest competitors, such as the operating system; in the mobile phone industry, the rise of Nokia occupy a large market share, its sales increased year by year. 替代品
介绍苹果公司英语作文
介绍苹果公司英语作文Apple Inc., a leading technology company, was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is headquartered in Cupertino, California, and is renowned for its innovative products and services.The company's journey began with the creation of the Apple I computer, which was soon followed by the Apple II. However, it was the introduction of the Macintosh in 1984 that revolutionized personal computing with its user-friendly interface and graphical user interface.Apple's product line has since expanded to include a wide range of devices, such as the iPod, iPhone, and iPad. The iPod, launched in 2001, transformed the way people listen to music with its sleek design and large storage capacity. The iPhone, released in 2007, revolutionized the smartphone industry with its touch screen interface and app ecosystem. The iPad, introduced in 2010, has become a popular choice for consumers seeking a device that is larger than a smartphone but more portable than a laptop.In addition to hardware, Apple has also made significant contributions to software. Its operating systems, such as macOS for computers and iOS for mobile devices, are known for their intuitive design and robust security features. The company also offers a suite of productivity and creativity apps, including Pages, Numbers, and Keynote, which aredesigned to work seamlessly across its devices.Apple's commitment to innovation extends beyond its products. The company has a strong focus on environmental sustainability, aiming to minimize its environmental impact through initiatives such as renewable energy usage and recycling programs.The Apple brand is also synonymous with customer experience. Its retail stores, known as Apple Stores, provide a unique shopping experience where customers can interact with products, receive technical support, and participate in educational workshops.In summary, Apple Inc. has played a pivotal role in shaping the technology landscape. With a focus on innovation, user experience, and sustainability, the company continues to push the boundaries of what is possible in the tech industry.。
苹果公司介绍
1976年 史帝夫· 賈伯斯和Ronald Wayne，在當年開發並銷售Apple I電腦。
1977年 發售最早的個人電腦Apple II。
1997年 史帝夫·賈伯斯回到蘋果。
1998年 推出第一代的iMac。
2001年 推出第一代iPod數位音樂播放器。
2003年 推出第一台的64位元個人電腦Apple PowerMac G5。
2004年 史帝夫·賈伯斯被診斷出胰腺癌，蘋果股價重挫。
2005年 史帝夫·賈伯斯宣佈下一年度的電腦將採用英特爾處理器。
2006年 斯蒂夫·喬布斯發表了第一部使用英特爾處理器的台式電腦和筆記本電腦 分別為iMac和MacBook Pro。
2007年 史帝夫·賈伯斯發布了iPhone與iPod touch。 2008年 史帝夫·賈伯斯發布了MacBook Air，這是當時最薄的筆記本電腦。
賈伯斯重歸蘋果公司後，首先就是重新樹立起蘋果式創新 企業文化，他也把 蘋果文化定位為品牌行銷的起點，開始推行新的「Think different」宣傳。廣 告上只出現蘋果的商標和「Think different」品牌文化標 語，而沒有任何其他 產品促銷或說明。波士頓諮詢服務公司調查顯示，全球有 25%的經理人認為 蘋果是全球最具創新精神的企業。「Think Different」的 企業文化，這種價 值觀對內形成追求完美，永不停止的創新文化，對外為蘋 果贏得高端和時尚 Nhomakorabea
蘋果擅長進行個人化、戲劇化的品牌行銷。比如，在 設計例行産品發佈時，蘋果公司會構思出有人物、有故事 ，情節又跌宕起伏的精彩場面。蘋果公司首席執行官史蒂 夫喬布斯很多時候充當了公司的産品 發 布 人 ， 他 就 像 一 個 “ 故 事 大王”，善於抖包袱、製造懸念，每次亮相都 讓消費者和新聞媒體翹首以待。由於蘋果公司在新産品研 發和上市過程中往往採取嚴格保密的做法，其每個重大新 産品上市前都籠罩著濃厚的神秘色彩，業界往往幾個月前 就開始紛紛猜測，小道消息以及“謠言”四起，而蘋果總是 不置可否，由此産生的免費宣傳效果甚至超過重金 投入的廣告。
IT行业企业名录
IT行业企业名录一、公司简介IT行业是信息技术产业的简称，是指以信息技术为核心，涉及计算机软硬件、通信网络、电子设备等领域的企业。
本文将为您介绍一些在IT行业中具有较高知名度和影响力的企业。
二、企业名录1. 谷歌（Google）谷歌成立于1998年，总部位于美国加利福尼亚州的山景城。
作为全球最大的互联网公司之一，谷歌在搜索引擎、在线广告、云计算、软件开发等领域具有广泛的影响力。
其旗下的产品包括谷歌搜索、谷歌地图、谷歌云平台等。
2. 苹果（Apple）苹果公司成立于1976年，总部位于美国加利福尼亚州的库比蒂诺。
苹果以设计、开发和销售消费电子产品而闻名，其知名产品包括iPhone、iPad、Mac电脑和Apple Watch等。
苹果公司在创新技术和用户体验方面具有独特优势。
3. 微软（Microsoft）微软成立于1975年，总部位于美国华盛顿州的雷德蒙德。
作为全球最大的软件公司之一，微软在操作系统、办公软件、游戏和云计算等领域具有强大实力。
其知名产品包括Windows操作系统、Office办公软件和Xbox游戏机等。
4. IBMIBM成立于1911年，总部位于美国纽约州的阿蒙克。
作为全球最大的科技和咨询公司之一，IBM在计算机硬件、软件和服务领域具有深厚的技术实力。
其业务范围涵盖人工智能、区块链、云计算和物联网等领域。
5. 亚马逊（Amazon）亚马逊成立于1994年，总部位于美国华盛顿州的西雅图。
亚马逊是全球最大的电子商务和云计算公司之一，其主要业务包括在线零售、云计算服务和人工智能技术。
亚马逊的知名产品包括亚马逊零售平台和亚马逊云服务（AWS）等。
6. 腾讯（Tencent）腾讯成立于1998年，总部位于中国深圳。
作为中国最大的互联网公司之一，腾讯在社交媒体、在线游戏、支付和云服务等领域具有强大实力。
其旗下的产品包括微信、QQ、腾讯游戏和腾讯云等。
7. 阿里巴巴（Alibaba）阿里巴巴成立于1999年，总部位于中国杭州。
苹果公司介绍英文课件
Apple generates significant revenue from sales of its products and services The company's revenue has been growing over the years, driven by strong demand for its products and expansion into new markets and products
Apple has a history of returning value to shareholders through divisions and share buybacks The company also uses its cash reserves to expand its operations and make strategic investments to drive future growth
CEO
Tim Cook
Senior Management Team
responsible for day to day operations and leading different divisions of the company
Divisions
including Mac, iPhone, iPad, Apple Watch, Apple TV, Software (iOS, macOS, watchOS, tvOS), Services (iCloud, iTunes, Apple Pay), and Hardware Technologies
Market performance and financial condition
苹果公司以及其产品介绍.
1990–99: Decline and restructuring
• During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players,speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts.[citation needed] Ultimately, none of these products helped, as Apple's market share and stock prices continued to slide.
• During the first five years of operations, revenues doubled every four months, an average growth rate of 700%.
• The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which is less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced
苹果公司介绍ppt课件
iPod nano ( 2005 ) iPod touch ( 2007 )
iPad (
Hale Waihona Puke iPhone ( 2007 ) ▪ iPhone 3G ( 2008 ) ▪ iPhone 3GS ( 2009 ) ▪ iPhone 4 ( 2010 )
iPhone 4s ( 2011 )
苹果公司外部环境分析
1．供应商：
给苹果供货的老供应商包括PortalPlayer和欧胜电子，好几代 iPod都采用了它们的芯片。而在2006年4月，三星电子接替 PortalPlayer为苹果公司的iPod播放器提供解码芯片。
苹果电脑的硬盘有两个来源：东芝和日立环球存储技术公司。据 iSuppli的消息来源，苹果电脑公司的显示屏只有一个货源。相 比之下，苹果电脑的nano显示屏有三家供应商，这些显示屏存 在一些广为人知的质量问题。而由于要整合到iMac里的面板需 要较高的技术规格，也较难找到替代品。这种货源单一的情况， 加上LED背光器件的供应可能受到限制，将会导致交货的延迟 。从上可看出供应商的议价力还是较强的。
一般宏观环境分析
美国政府一向重视对高科 技产业的投资，支持高科 技企业的发展
5．竞争者： 在PC市场上，苹果公司的市场份额只有2.6%，而2004年的台
式机市场中，戴尔、惠普和并购了IBM个人PC业务的新联想市 占率分别为17.3%、15.3%及6.9%。由于苹果公司一直坚持 使用自己专有的处理器和操作系统Macintosh，从而限制了在 个人PC市场上的发展，但也正是由于其“完美”的技术设计，使 得苹果在因特尔和微软强力联盟下，仍然有着一定的生存空间。
据IDC市场调研报告，全球压缩音乐(即MP3)播放器市场正蓬勃 发展，并将以20%的年增长速度在2008年达到将近500亿美 元的市场规模。市场竞争日益激烈，特别是在闪存式音乐播放器 市场。该市场对投入的资本要求较少，容易获得技术和专业诀窍 ，存在公开的分销售渠道，潜在的进入者竞争力强。
介绍苹果公司的英语作文
介绍苹果公司的英语作文Apple Inc. is a multinational technology company that is renowned for its innovative products and services. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 and has since then become one of the most valuable and influential companies in the world. Apple is known for its iconic products such as the iPhone, iPad, Mac, and Apple Watch, as well as its software platforms like iOS, macOS, watchOS, and tvOS. In this essay, I will provide an overview of Apple Inc., discussing its history, products, services, and impact on the world.Apple's history is a fascinating journey of innovation, success, and challenges. The company's first product was the Apple I, a personal computer designed and hand-built by Steve Wozniak. This was followed by the Apple II, which was a major success and established Apple as a key player in the emerging personal computer industry. However, the company faced significant challenges in the 1990s, with a decline in sales and market share. It was not until the return of Steve Jobs in 1997 that Apple began its remarkable turnaround. Under Jobs' leadership, Apple introduced groundbreaking products such as the iMac, iPod, iPhone, and iPad, which revolutionized the consumer electronics industry.One of the key factors that sets Apple apart from its competitors is its commitment to design and innovation. The company's products are known for their sleek and elegant design, intuitive user interface, and seamless integration of hardware and software. Apple's design philosophy is deeply rooted in simplicity, minimalism, and functionality, which has earned the company a devoted global fan base. Moreover, Apple has consistently pushed the boundaries of technology withits cutting-edge innovations, such as Face ID, Touch ID, Retina display, and the A-series chips. These advancements have not only set new industry standards but have also significantly influenced the direction of technological development.In addition to its hardware products, Apple also offers a range of services that complement its ecosystem. The App Store, iTunes Store, Apple Music, iCloud,Apple Pay, and Apple Arcade are just a few examples of the company's diverse service offerings. These services have not only generated substantial revenue for Apple but have also enriched the user experience and strengthened customer loyalty. Furthermore, Apple's commitment to privacy and security has been a cornerstone of its services, providing users with peace of mind and trust in the company's products and platforms.The impact of Apple on the world cannot be overstated. The company's products and services have transformed the way we communicate, work, entertain, and conduct business. The iPhone, in particular, has had a profound influence on society, shaping the smartphone industry and setting new standards for mobile devices. The App Store has created a vibrant ecosystem for developers and entrepreneurs, enabling them to reach millions of users and build successful businesses. Moreover, Apple's focus on sustainability and environmental responsibility has set an example for the industry, with the company making significant strides in reducing its carbon footprint and utilizing renewable energy sources.In conclusion, Apple Inc. has established itself as a global leader in technology, design, and innovation. The company's history is a testament to its resilience, creativity, and vision, and its products and services have had a transformative impact on the world. As Apple continues to push the boundaries of what is possible, it is clear that the company will remain a driving force in shaping the future of technology and enriching the lives of people around the world.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Research in Motion
HTC
Others
iPad Market share by Manufacturer Through August 7 , 2012 100 19% Apple 8% 52% 21% Amazon Samsung Other 80 60 40 20 0
Market share of global mobile applications stores in 2009 and 2010
Concept Strategy
Market Share
SWOT Analysis
Strengths
1. 2. 3. Strong brand image Robust financial performance Focused R&D driving innovation
Weaknesses
1. Product recalls Patent infringement High Pricing
7. Hire people who are insanely passionate about your product 8. It’s important to emphasize the balance of work and life
Company Profile
Concept Strategy
communication and media devices, personal computers, and portable
digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
Digital products
Communications products
iPhone( 2007 ) iPhone 4s ( 2011 )
iPhone 3G ( 2008 ) iPhone5(2012)
iPhone 3GS ( 2009 )
iPhone 4 ( 2010 )
Company Profile
Steve Jobs
Timothy D. Cook
Peter Oppenheimer
(E x - C E O )
（C E O ）
（C F O ）
Company Profile
Concept Strategy
Market Share
SWOT Analysis
1976–80: Founding and incorporation
Threats
Opportunities
Mac mini ( 2005 )
Mac Pro ( 2006 ) MacBook Pro ( 2006 ) iPod nano ( 2005 ) iPod touch ( 2007 ) iPad mini( 2012 ) MacBook Air ( 2008 ) iPod Shuffle( 2005 ) iPad ( 2010 ) iPad4(2012)
Early products
iMac ( 1998 )
Computer products Power Mac ( 1999 ) iBook ( 1999 ) iPod ( 2001 ) Apple TV ( 2006 ) iPad2( 2011 )
eMac ( 2002 )
Xserve RAID ( 2004 ) MacBook ( 2006 ) iPod mini ( 2004 ) iPod classic ( 2007 ) NewiPad( 2012 )
Company Profile
Concept Strategy
Market Share
SWOT Analysis
Apple hardware products Apple I ( 1976 ) Macintosh ( 1984 ) Apple II ( 1977 ) Macintosh ( 1984 ) Apple III ( 1980 ) PowerBook ( 1991 ) Apple Lisa ( 1983 ) Apple Newton ( 1993 )
18:08
Friday, Jan 08
slide to unlock
Share a joke:
One day the mother asked her daughter:
Honey, how to spell peach ?
P-E-A-C-H , peach.
Good job! You are very clever.
S
T
2.
W
3.
1. 2.
Intense competition Dependence on specific suppliers
O
1.Biblioteka Strong growth in smartphones market segment
2.
Continuing growth in demand for mobile PCs
92.80
82.70
4.30 7.70
1.50 4.90
1.30 4.70
Apple App Store BlackBerry App Nokia Ovi Store Google Android World Market
2009
2010
Source : statista
Company Profile
Concept Strategy
Market Share
SWOT Analysis
1. A tech company should be run by engineers, not managers
2. Build a culture of respect between managers and employees
1981–85: Lisa and Macintosh
1986–97: Decline
1998–2005: Return to profitability
2005–07: Transition to Intel
2007–11: Widespread success
2011–present: Post–Steve Jobs era
Market Share
SWOT Analysis
Net income of Apple Inc. in the fiscal years 2005 to 2012 (in billion U.S. dollars) 45 40 35 30 25 20 15 10 5 0 41.73
Worldwide market share of smartphone vendors in 2011 30.00% 25.00% 26.90%
20.00%
25.92 15.00% 10.00% 5.00% 0.00%
19.10%
19.00% 15.70% 10.40% 8.90%
14.04
1.33 2005 1.99 2006 3.5 6.12 8.24
Samsung 2007 2008 2009 2010 2011 2012
Apple
Nokia
3. Give employees the freedom to own and improve the products 4. Challenge your employees to grow 5. Deadlines are crucial
6. Don’t play the “feature game” with your competition
Then apple ? Her daughter answered: ……. ( Let’ s guess )
i-P-h-o-n-e!
Company Profile
Concept Strategy
Market Share
SWOT Analysis
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino. Apple Inc., was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. Apple Inc., designs, manufactures and markets mobile