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AUTOMAN-1智能机器人应用介绍(3)

AUTOMAN-1智能机器人应用介绍(3)

AUTOMAN-1智能机器人应用介绍(3)
穆白青
【期刊名称】《电子制作》
【年(卷),期】2003(000)011
【摘要】一、PROG111M可编程序控制器对机器人主电路板的控制机器人的'前进'、'后退'、'停止'、'转弯'等动作均是靠PRoG111M来完成的。

共有18条组合指令,下面一一介绍。

1.
【总页数】2页(P56-57)
【作者】穆白青
【作者单位】无
【正文语种】中文
【中图分类】TP242.6
【相关文献】
1.AUTOMAN-1型智能机器人隆重登场 [J], 陌尘
2.AUTOMAN-1智能机器人应用介绍(2) [J], 穆白青
3.电子制作读者服务部精品套件优惠大酬宾之七:AUTOMAN-1型智能机器人[J], 无
4.智能机器人科学研究与应用技术的协同发展——走进陕西省智能机器人重点实验室 [J],
5.人工智能机器人在智能机器人领域中的应用探讨 [J], 范元亮; 陈彬; 林韩; 廖福旺; 沈振华
因版权原因,仅展示原文概要,查看原文内容请购买。

2022年人教版高考英语一轮考点复习 选择性必修第二册 UNIT 2 阅读题组——练速度

2022年人教版高考英语一轮考点复习 选择性必修第二册 UNIT 2 阅读题组——练速度

高考题型·组合规范练12选择性必修第二册UNIT2阅读题组——练速度(35 mins)Ⅰ.阅读ASharks are amazing creatures.They are known as the deadliest hunters in the sea.Fortunately most are not,but there are some kinds of sharks that can be extremely dangerous.Look at these short descriptions of four kinds of sharks.The Great White SharkThe Great White Shark is one of the most frightening creatures in the sea.They live in tropical and subtropical waters,and they can grow up to 9 meters long.Most Great White Sharks are actually grey,blue or brown with a white belly,and their powerful teeth are triangles with edges like saws.The Whale SharkWhale Sharks are the largest kind of shark in the world up to 11 meters in length.They live in tropical waters all around the world,but they are not dangerous.Whale Sharks are brown or grey with white or yellow stripes.They often travel near the surface of the sea.The Mako SharkMako Sharks are fierce predators.They come from the same family of sharks as the Great White Shark and they are especially fast—they can swim at speeds of up to 65 kilometers per hour.They are large bluish sharks found in the Atlantic Ocean,Pacific Ocean and Indian Ocean.Mako Sharks can grow up to 3 meters long.The Great Hammerhead SharkThe Great Hammerhead Shark’s most striking feature is its wide thick head which looks like a hammer.The average size of a Great Hammerhead Shark is approximately 3.5 meters,but it can grow up to 6 meters long.These sharks average over 500 pounds but can weigh as much as 1,000 pounds.Like most sharks the females are larger than the males.They have several rows of teeth that have 24 to 37 teeth per row.The Great Hammerhead Shark has a very keen sense of smell,which helps it find its prey.1.What can we learn from the text?A.Sharks usually live in icy waters.B.Mako Sharks are fast but not dangerous.C.The Great White Shark has 24 to 37 sharp teeth.D.Whale Sharks are bigger than other sharks in the sea.2.Why is a shark called the Great Hammerhead Shark?A.Because of the size of its body.B.Because of the waters it lives in.C.Because of the shape of its head.D.Because of the function of its teeth.3.From which is the text probably taken?A.A news report.B.A book review.C.An advertisement.D.A biology magazine.BA struggling Waffle House employee who was trying to serve nearly 30 people by himself after midnight got a full serving of kindness when some customers jumped behind the counter to help him.Ethan Crispo,24,witnessed the inspiring scene in the early hours of Nov.3 at a Waffle House in Birmingham,Alabama.Crispo told TODAY’s Kerry Sanders that he had come to the 24-hour restaurant from a friend’s birthday party and saw the struggling employee,identified only as Ben,trying to cook the food,serve it,bus tables and wash dishes while more than 25 people were waiting to eat.“The look on his face was just confusion,” Crispo told Sanders.An unidentified male customer then decided to help him out,grabbing an apron and going behind the counter to wash dishes.Another customer,Alison Stanley,went behind the counter to make some coffee—still dressed from a night out on the town.“I don’t think it’s anything special,” Stanley told Sanders.“He needed help,so I got up and helped out.”Crispo took some photos of the scene as multiple customers worked to bus tables and wash dishes while Ben focused on taking orders and preparing the food.Waffle House told TODAY that Ben was left to support himself due to a scheduling issue.“We had two associates scheduled to leave,however,due to a communication mix-up,their relief did not show up on time,” Waffle House director of PR Pat Warner said in a statement.“That left Ben,our cook,alone in the restaurant with hungry customers.He worked the grill (烤架) and got the orders out.”The company was also thankful for the customers who joined in and helped Ben out.“We are grateful that many of our customers feel like they are part of our Waffle House family,”Warner said.“There is a sense of community in each and every one of our restaurants,and we appreciate the fact that they consider our associates like family.”“We are also very thankful for Ben,who kept the restaurant open.He is a representative of our Waffle House culture by always putting the customers first.”Crispo had his usual order,double plain waffle,as he took in the scene of strangers helping out Ben on his shift.“Humanity truly isn’t good,it’s great!” he said.4.Ben was left to work alone during his midnight shift because .A.his associates asked for a leaveB.there was a scheduling mistakeC.few customers needed to be servedD.the restaurant was scheduled to close5.Some customers helped Ben out by .A.washing dishesB.taking photosC.taking ordersD.cooking food6.Why did the customers lend a helping hand according to Pat Warner?A.They shared the same community spirit.B.They were family members of Ben.C.They wanted to serve themselves.D.They were too hungry to wait.7.How did Crispo feel as a witness of the scene?A.Lucky and excited.B.Moved and inspired.C.Relieved and hopeful.D.Content and unbelievable.CCan a fish be depressed?This question has been on my head ever since I spent a night in a hotel across from a sad-looking fish.The pleasant woman at the front desk assured me that he was well taken care of.Was I incorrectly assuming his laziness as a sign of being upset?When I sought answers from scientists,I assumed that they would find the question ridiculous,but they did not.New research has been totally shifting the way that scientists think about fish cognition (认知),building a case that pets and owners are not nearly as different as many assume.The neurochemistry (神经化学) is so similar that it’s scary,said Julian Pittman,a professor.We tend to think of them as simple living things,but there is a lot we don’t give fish credit for.Dr.Pittman likes working with fish,in part because they are so obvious about their depression.A zebra fish gets dropped in a new tank.If after five minutes it is hanging out in the lower half,it’s depressed.If it’s swimming up the top,then it’s not.Is depression the right word?There’s an obvious issue that we cannot ask animals how they feel,says Dr.Diego A.Pizzagalli.Neither fish nor rats can catch the entire range of depression as we know it.There is a heated debate about whether “anxious” or “depressed” is a more appropriate term.But what has convinced Dr.Pittman and others over the past ten years,is watching the way the zebra fish lose interest in just about everything:food,toys,exploration,just like clinically depressed people who are withdrawn.The same is true of fish.One of the things we’re finding is that fish are naturally curious and seek novel things out,saidDr.Braithwaite.In other words,your goldfish is probably bored.To help get rid of depression,she urges introducing new objects to the tank or switching the locations of items.8.What is Paragraph 3 mainly about?A.Fish are considered simple living things.B.Pets and owners are always assumed to be the same.C.Scientists have learnt a lot about fish cognition.D.Fish and human beings have something in common.9.What does the underlined word “withdrawn” in Paragraph 6 probably mean?A.Quiet and shy.B.Happy and excited.C.Interested and careful.D.Disappointed and surprised.10.Why can fish become bored according to the text?A.They need oxygen from the air.B.They are not born to be curious.C.They lack new things to explore.D.They can’t locate the positions of items.11.What might be the best title for the text?A.Fish Depression Is Not a JokeB.Fish Can Be a Boring PetC.Fish Need Better Care MoreD.Fish Cognition Does Not ExistDWith the introduction of its new C40 Recharge on Tuesday,Volvo became the latest automaker to bet that consumers who have so far been uninterested to the idea of an EV (Electric Vehicle) might change their minds if it comes in a form of cars they love:the crossover(跨界车).Whether they do may be vital to the success of California’s plan to end sales of gasoline cars by 2035.Volvo joins Ford of Europe and Jaguar in promoting EVs,promising every car it makes and sells by 2030 will be all-electric.In a webcast to introduce the new vehicle,the company also laid out a new sale strategy—the C40 and all electric Volvo cars will be available for purchase only online.A group of electric crossovers have hit the market in recent months,including the Ford Mustang Mach-E,the Tesla Model-Y and the Volkswagen ID.4.Whether customers flock(群集) to crossover EVs will signal to regulators how much or how little work they need to do to meet the plans such as California’s.Despite the state’s aggressive plan,sales of all-electric vehicles remain less than 2% of the U.S.total.“The manufacturers are taking a calculated risk here,”said Matt DeLorenzo of auto market research firm Kelley Blue Book.“Crossovers are popular with the mainstream.That’s where the volume is.”Electric cars sold in the U.S.until recently were short-range ones or high-end luxury cars,neither one a high-volume category.In 2020,2.4 million crossovers were sold in the U.S.“If you can’t sell an electric crossover,then you’ll have trouble selling any kind of vehicle,” DeLorenzo said.To sell in large numbers,the vehicles will in the first place need continued government financial support for the next few years at least,Edmunds market analyst Caldwell said.Although battery costs are coming down,they still cost significantly more than gas engines.Although crossovers will serve as an early indicator of customer acceptance,Caldwell said she wouldn’t call 2021 a make-or-break year for EV makers.12.What does Volvo intend to do with its new C40 Recharge?A.Win more consumers on EVs.B.Help prevent California’s 2035 plan.C.Change the shape of vehicles.D.Put people’s cool ideas into reality.13.Which of the following best describe the current EV market?A.Promising.B.Declining.C.Risky.D.Attractive.14.What do we know about the EVs sold in the U.S.?A.Their sale strategies are special.B.They entered the market recently.C.Their information is available only online.D.They aren’t of a high-volume category.15.What’s vital for the sales of EVs according to Caldwell?A.Improving the service of crossovers.B.Promoting the quality of batteries.C.Getting government’s financial support.D.Making 2021 a make-or-break year.Ⅱ.七选五Are you failing school?Do you have trouble finding and holding on to a job?Are you unhappy at work?Have you been accumulating many personal debts?Are you concerned about your weight? 1 Here are some suggestions.•Stop being self-absorbed and search for a purpose that will add meaning and excitement to your life.•Move to a new neighborhood,a new town.Go to a new school;find a new gym.2•Make new friends.They will appreciate who you are,and help you find your passion,which you mightnot even know you possess.•3 To change yourself,you’ve got to change habits.According to researchers,habits account forabout 40 percent of our behaviors on any given day.When you learn to change your habits,you can change your life.•Change the “Choice Architecture” of your life.Make the desired choice most accessible to you.4If you are good at sports,you may want to live near a sports centre,and so on.If you aren’t happy with your life,change your lifestyle,your personal attitudes,and the circumstances you live in.5A.Develop good habits.B.Show them your personality.C.If so,you had better make some changes.D.In a new place,you can appreciate ways of thinking.E.In a word,you must find your element by taking action.F.Don’t constantly blame others for failing to get ahead in life.G.If you are a good dancer,you want to live near a theatre district.选择性必修第二册UNIT2阅读题组——练速度Ⅰ.【语篇导读】本文是一篇说明文。

Autocoro 8让自动化变得更加智能

Autocoro 8让自动化变得更加智能

Autocoro 8让自动化变得更加智能
佚名
【期刊名称】《纺织导报》
【年(卷),期】2015(000)005
【总页数】2页(P50-51)
【正文语种】中文
【相关文献】
1.让复杂的自动化解决方案变得更加容易 [J], ;
2.实验室自动化2005 高通量筛选必须变得更加灵活 [J], 汪正范;潘甦民;江炜
3.尖端智能自主技术:自主决策的传感器可以让生活变得更加智能 [J], 德州仪器
4.尖端智能自主技术:自主决策的传感器可以让生活变得更加智能 [J],
5.智能数控——为米克朗机床而设计的新的iTNC530用户界面——利用智能数控进行纯文本程序设计变得更加简单了 [J],
因版权原因,仅展示原文概要,查看原文内容请购买。

赛车研发工程师:杰克·布拉汉姆(Jack Brabham)人物简介

赛车研发工程师:杰克·布拉汉姆(Jack Brabham)人物简介

家族的支持和鼓励对杰克·布拉汉姆的 赛车生涯起到了很大的推动作用
• 他们为杰克·布拉汉姆提供了资金和 技术支持,帮助他建立了自己的赛车队 • 家族的赛车传统也让他更加坚定地走 上了赛车之路
02
杰克·布拉汉姆的赛车生涯
杰克·布拉汉姆的赛车生涯起步
1955年,他加入了迈凯伦车队,开始了自己的F1生涯
• 他吸引了更多的观众和赞助商关注赛车运动,为赛车运动的发展提供了有力的支持
退役后,杰克·布拉汉姆依然关注着赛车运动的发展
• 他担任了澳大利亚赛车运动大使,积极参与赛车运动的推广和普及工作 • 他还创立了布拉汉姆汽车公司,致力于研发和生产高性能的汽车
杰克·布拉汉姆的遗产与影响
杰克·布拉汉姆的遗产不仅包括他的赛车成就,还包 括他的精神品质
• 在F1赛场上,他展现出了自己的才华,取得了三连冠的辉煌成绩 • 他也成为了F1历史上第一位澳大利亚车手冠军
1948年,杰克·布拉汉姆移民到英国后,开始参加英国国内赛事
• 他先后驾驶MG、Alfa Romeo和Jowett等品牌的赛车参加比赛 • 在英国国内赛事中取得了一定的成绩,积累了丰富的赛车经验
在F1赛场取得的辉煌成就
1959年,杰克·布拉汉姆驾驶BRM赛车赢得了F1世 界冠军
• 这是他在F1赛场上的第四个冠军, 也是澳大利亚车手的第一个F1世界冠军 • 他成为了F1历史上最成功的车手之 一,共赢得了5个世界冠军
他在F1赛场上的成就,不仅为自己赢 得了荣誉,也为澳大利亚赛车事业树立
了榜样
• 这使他在赛车领域积累了丰富的经验,为日后的赛车设计打下了基础
03
杰克·布拉汉姆的赛车设计成就
对赛车设计的独特见解与创新理念
他在自己的赛车队中担任技术顾问,参与赛车的设计和改装工作

吉利汽车案例(英文版)

吉利汽车案例(英文版)
80%
60%
40%
20%
0%
2011 5 7 9
11 2012
3 5 7 8 11 2013 3 5 7 9 11 2014 3 5 7 9 11 2015 3 5
-20%
-40%
-60%
4
Dealer/Brand Restructuring
Number of Dealers in China
1100
8
Other New Products
• GC9 B-segment Sedans (launched) • Emgrand Electric Vehicles (2H 2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450,000 units, up 8% YoY
1000
1068
900 941
976
973
981
943
800
838
700
751
600
500
2 brands & 2 dealer networks
3 brands & 3 dealer networks
(2008)
1 brand & 1 dealer network
(2014)
5
New Product - Xindihao

AUTOMAN-1智能机器人应用介绍(一)概要

AUTOMAN-1智能机器人应用介绍(一)概要

AUTOMAN-1智能机器人应用介绍(一)一.PROG111M可编程序控制器对机器人主电路板的控制机器人的“前进”、“后退”、“停止”、“转弯”等动作均是靠PROG111M来完成的。

共有18条组合指令,下面一一介绍。

1.PROG111M与机器人主电路板的通讯子程序所有的控制指令均是通过该子程序传送给主电路板的。

通讯子程序使用了PROG111M的如下资源:* 计数器9 “]9 ”。

* 内存99 “F99 ”。

* PE口。

* PF口。

程序如下:—H99 (子程序入口)—] 90 (计数器9清0)—PE0 (通讯启动)—PE1—┤PF (将F99的内容传送给PF口F99—] 91 (计数器9加1)—] 9 (计数器9如计数到8就执行下一条指令,否则上条4步)008004000—PE0 (通讯结束)—PE1—└┘(子程序返回)2。

停车程序—F99 (给内存F99赋值“000”)000— L99 (调用通讯子程序)3。

前进程序—F99 (给内存F99赋值“001”)001— L99 (调用通讯子程序)4。

后退程序—F99 (给内存F99赋值“002”)002— L99 (调用通讯子程序)5。

前进左转、后退右转程序—F99 (给内存F99赋值“003”)003— L99 (调用通讯子程序)6。

前进右转、后退左转程序—F99 (给内存F99赋值“004”)004— L99 (调用通讯子程序)7。

速度1程序—F99 (给内存F99赋值“005”)005— L99 (调用通讯子程序)8。

速度2程序—F99 (给内存F99赋值“006”)006— L99 (调用通讯子程序)9。

速度3程序—F99 (给内存F99赋值“007”)007— L99 (调用通讯子程序)10。

速度4程序—F99 (给内存F99赋值“008”)008— L99 (调用通讯子程序)11。

P00口输出1—F99 (给内存F99赋值“009”)009— L99 (调用通讯子程序)12。

机器人的AUTOML技术和应用

机器人的AUTOML技术和应用随着人工智能技术的飞速发展,机器人也逐渐普及到人们的生活中。

在机器人的开发中,自动机器学习(Automatic Machine Learning,简称AutoML)技术得到了广泛的应用。

AutoML技术可以大大简化机器学习的流程,提高机器学习的效率和精度,使机器人的应用更加便捷和实用化。

一、AutoML技术的基本概念AutoML技术是一种自动优化和配置机器学习模型的技术。

它通常包括数据预处理、模型选择和模型调整等阶段,通过自动优化这些过程,以达到最优的机器学习模型。

AutoML技术的核心是算法自动化优化。

其主要目的是消除机器学习上的技术门槛,让更多的人可以使用人工智能技术。

二、AutoML技术在机器人中的应用1. 语音识别语音识别是机器人必不可少的功能之一,它可以帮助机器人与人类交互。

AutoML技术可以自动优化语音识别的算法,提高识别准确率和响应速度。

在机器人应用中,语音识别可以实现人机对话的交互方式,为用户提供便捷的服务。

2. 自动驾驶自动驾驶是机器人领域最受关注的一个方向。

AutoML技术可以自动优化自动驾驶的算法,提高车辆的安全性和驾驶体验。

在机器人应用中,自动驾驶可以给交通出行带来极大的方便和安全性,使出行更加智能。

3. 机器视觉机器视觉是机器人重要功能之一,它可以实现对周围环境的感知和分析。

AutoML技术可以自动优化图像识别的算法,实现时间和精度的平衡。

在机器人应用中,机器视觉可以帮助机器人更好地了解周围的环境,提供更加精准的服务。

三、AutoML技术在机器人领域的优势1. 提高效率和准确率。

AutoML技术可以自动化机器学习的流程,实现从数据清洗到模型选择再到超参数调整的端到端自动优化。

由此,可以让机器学习变得更快、更准确。

2. 支持人机交互。

AutoML技术可以帮助机器人更好地实现人机交互,例如机器视觉、语音识别等技术,可以让机器人与人之间更加自然地交互。

2018年1月商务英语阅读试题和答案

2018年1月广东省高等教育自学考试商务英语阅读试题(课程代码 05439)I. Translate the following words or phrases into Chinese (10%)1. inflation2. turnover3. fringe benefit4. bearer bond5. consignment6. mutual fund7. brokerage 8. certificate of origin9. mortgage 10. counter offerⅡ. Translate the following words or phrases Into English (10%)11.经济衰退 12.股权证13.预付款 14.期末存货15.电汇 16.赔偿、偿还17.存款 18.配额、限额19.仲裁 20.风险资本Ⅲ. Choose the best answer to fill in the blanks (10%)21. The most major function of money is_________.A. a store of valueB. the unit of accountC. the medium of exchangeD. a standard of deferred payment22. Which of the following is NOT mentioned in economic loss?A. The destruction of one’s home in a fire.B. Loss of income owing to illness.C. Loss of property owing to theft.D. The destruction of one’s property in an accident.23. An insurance policy is_________.A. a government law on insuranceB. a written contract between the insurer and the insuredC. a piece of paper with the insurer’s signature on itD. a set of rules to regulate the insurance market24. Which of the following can NOT be a feature of a bond?A. It has a certain denomination.B. It has a prefixed interest rate.C. It involves high risk.D. It has a prefixed maturity date.25. _________is a small structure with one or more open sides that is used to vend merchandise (as newspapers) or services.A. Telephone boothB. KioskC. NewsstandD. Department store26. Marketers can communicate with large numbers of potential customers at the same timeby_________.A. personal sellingB. direct sellingC. mass sellingD. sending leaflets27. What is meant by“consideration” in a contract?A. An item of considerable value given to the other party.B. An item of value given to the other party.C. Money in exchange of goods.D. Careful thinking before signing a contract.28. To be a wise customer, we must evaluate__________ and choose to buy what is__________.A. the price; the cheapestB. the product quality; of top qualityC. the total product offer; of the best value to usD. the after-sale service; provided with the best after-sale service29. The following are the elements of marketing mix EXCEPT__________.A. priceB. placeC. point-of-saleD. promotion30. What is the major feature of a global marketing strategy?A. uniformityB. flexibilityC. localizationD. diversityIV. In this part, there are some reading passages followed by 15 questions or unfinished statements. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding (30%)Passage 1Corporate CultureThe term corporate culture refers to an organization’s value system. Managerial philosophies, workplace practices, and organizational network are included in the concept of corporate culture. Tyson Food’s corporate culture is reflected in the fact that everyone-even CEO Don Tyson wears clothes of a yellowish brown color on the job.The leaders who developed the company and the corporate culture typically shape the corporate culture.One generation of employees passes on a corporate culture to newer employees. Sometimes this is part of formal training. New managers who attend McDonald’s Hamburger University may learn skills in management,but they also pick up the basics of the organization’s corporate culture. Employees can absorb corporate culture through informal contacts as well,by talking with other workers and through their experiences on the job.Corporate culture has a major impact on the success of an organization. In organizations with strong cultures,everyone knows and supports the organizations’objectives.In those with weak cultures, no clear sense of purpose exists. In fact, the authors of the classic book In Search of Excellenceconcluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric and McDonald’s.As you can imagine,changing a company’s corporate culture can be very difficult.But some managers try to do just that when they feel the current culture is weak,or when the organization’s objectives change and the old culture no longer fits. Sometimes the competitive situation of a company changes. For instance, electric utilities, which once had their profits guaranteed by public regulation,now face more competition than ever.Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too.Management expert Peter Duckers feels that,rather than trying to change culture,managers should focus on changing employees and corporate practices, as follows.——Define what results are needed. Specify in measurable terms what the organization or department, or office) needs to achieve.——Determine where these results are already being achieved within the current organization. Analyze the departmentsthat are already effective and find out what they are doing differently from the rest.——Determine what top management can do to encourage these good results.Duckers suggests that executives openly ask what they can do to help, and then do it.——Change the reward system-or develop a new one-to recognize these effective practices. When employees realize that the organization really does reward the new approach,they will adoptit much more quickly.Whether one wants to change an organization culture or not,it is importantto choose managers and employees whose personal styles fit the organization’s goals.31. According to the passage, corporate culture _________.A. means the cultural atmosphere in a companyB. is established by top leaders and can’t be changedC. involves the core values of a companyD. has little influence on the performance of a company32. In McDonald’s Hamburger University, new managers _________.A. learn the company’s corporate culture at lengthB. are only interested in learning management skillsC. learn all the necessary skills and practices of the companyD. have chances to know about the company’s corporate culture33. If an organization has a strong corporate culture,_________.A. it can be sure of achieving great successB. it will be as successful as General Electric and McDonald’s pC. its staff tend to work for a common goalD. it may have a strong influence on the market34.One reason why some managers try to change a company’s corporate culture is that_________.A. the existing corporate culture is very strongB. they try to adapt the corporate culture to new situationsC. the company is facing a lot of competitionD. they are not so conservative as the old generation35. Which of the following is NOT advised by Peter Duckers?A. Evaluating different performances of various departments.B. Improving the communication among managers.C. Determine what is to be achieved by the organization.D. Improving the reward system so as to encourage new practices.Passage 2Early Developments in American EconomyEarly American industries depended largely on skilled artisans working in small shops tothserve a local market.But the Industrial Revolution that started in England during the18century did not take long to cross the Atlantic. It brought many changes to American industry between 1776 and 1860. Because labor was scarce in the United States and wages were high, employers welcomed any new method that could reduce the requirement for labor.One key development was the introduction of the factory system,which gathered many workers together in one workplace and produced goods for distribution over a wide area.The first factoryin the United States is generally dated to 1793, when an Englishman named Samuel Slater came to America to build a cotton cloth factory. He built the machinery from memory, because it was a crime to carry factory plant out of England.The success of Slater’s factory started a processof change that turned the northeastern region of the United States into an important manufacturing center. The making of textiles also meant increased demand for cotton, grown in the southern region for the United States. As a result, the nation became a major cotton producer.Another important development was the“American system” of mass production, which originated in the firearms industry about 1800. The new system required precision engineering to create parts that were interchangeable. This, in return, allowed the final product to be assembled in stages, each worker specializing in a specific operation.Just as Slater’s new factory system was being introduced, an American named Eli Whitney made cotton production more efficient by inventing a machine-the cotton gin-that rapidly removedthe seeds from the boils of cotton. Removing the seeds by hand was a difficult task; Whitney’s machine made the job almost easy.Whitney also began manufacturing rifles in a new way.Guns had always been made by gun makers working in their homes or small shops. Because the guns were handmade individually, a part from one gun would not necessarily fit another gun.Whitney began making guns with machinery,so thatall the parts were the same in each gun. This method of manufacturing goods in a factory, with interchangeable parts, helped to advance American industry.In 1913, the automaker Henry Ford introduced the“moving assembly” line. This was a variation on the earlier practice of continuous assembly. By improving efficiency, it made possible a major saving in labor costs. A new breed of industrial managers began the careful study of factory operations with the aim of finding the most efficient ways of organizing tasks. Their concepts of“scientific management”helped to lower the costs of production still further. Lower costs made possible both higher wages for workers and lower prices for consumers. More and more Americans were gaining the ability to purchase products made in the United States. During the first half of the 20th century, mass production of consumer goods such as cars, refrigerators and kitchen ranges helped to revolutionize the ways in which Americans lived.36. In the first paragraph, the author intends to tell us that __________.A. early American industries mainly depended on new methodsB. early American industries mainly depended on people who did skilled work with their handsC. early American industries mainly depended on England industriesD. early American industries mainly depended on new changes37. The first factory in the United States was__________.A. built by an American engineer named Henry FordB. built by an American named Eli WhitneyC. built by an Englishman who built it from memoryD. built by an American who wanted to build a cotton cloth factory38. Another important development was concerning__________.A. the steam enginesB. the mass productionC. the mobile operationD. the textile industry39. Which of the following statements is NOT true?A. Henry Ford influenced American people’s life.B. Henry Ford influenced all manufacturing systems.C. Henry Ford influenced the manufacture of cars.D. Henry Ford influenced the system of business.40. According to the passage, we can draw the conclusions EXCEPT that __________.A. the production efficiency has greatly been improved by the“American System”B.many other machines such as refrigerators,washing machines and vacuum cleaners are producedon the assembly lineC. with the interchangeable parts, American industries advanced greatlyD. the industrial managers began the careful study of the operations with the aim of reducingthe methodsPassage 3Problems Potential Exporters Are FacingMany firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum.To be successful,a firm must clearly define its goals,objectives and potential problems.Secondly,it must develop a definitive planto accomplish its objectives,regardless of the problems involved.Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade,the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms,too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory,the distributor must make them,usually at a greater cost and probablynot as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts, they must be trained,and their performance continually monitored.This requires a company marketing executiveto be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative.The distributor should also be treatedon an equal basis with domestic counterparts. For example, special discount offers, sales incentive program and special credit terms should be available.Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this.There may be import restrictions in the target market,the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.41.In the first paragraph,the writer suggests that firms thinking about exporting should______.A. get professional adviceB. study international marketingC. identify the most profitable marketsD. have different objectives to other exporters42. The writer believes that if sufficient preparation is undertaken ______.A. initial difficulties can be easily avoidedB. the costs can be recovered quite quicklyC. management will become more committedD. the exporter will be successful in the long term43. An exporter should choose a distributor who ______.A. has experienced personnelB. has good communication skillsC. is well-established in the target marketD. is not financially dependent on the import business44. New exporters often make the mistake of ignoring the export market when ______.A. distribution costs are too highB. their product is selling well at homeC. there is a global economic recessionD. distributors cannot make safety modifications45. For a distributor to be successful, the exporter must______.A. focus on one particular regionB. finance local advertising campaignsC. give the same support as to domestic agentsD. make sure there are sufficient marketing staff locallyV. Read the following passages and finish the exercises of each one (40%)Passage 4Human-resource ManagementIf sustainable competitive advantage depends on work-force skills, American firms have a problem. Human-resource management is not traditionally seen as central to the competitive survival of the firm in United States. Skill acquisition is considered an individual responsibility. Labor is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment.The lack of importance attached to human-resource management can be seen in the corporate hierarchy. In an American firm the chief financial officer is almost always second in command. The post of head of human-resource management is usually a specialized job, off at the edge of the corporate hierarchy. The executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer (CEO). By way of contrast,in Japan the head of human-resource management is central-usually the second most important executive, after the CEO, in the firm’s hierarchy.While American firms often talk about the vast amounts spent on training their work forces,in fact they invest less in the skills of their employees than do either Japanese or German firms. The money they do invest is also more highly concentrated on professional and managerial employees. And the limited investments that are made in training workers are also much more narrowly focusedon the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies.As a result,problems emerge when new breakthrough technologies arrive.If American workers,for example, take much longer to learn how to operate new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United States.More time is required before equipment is up and running at capacity, and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment can be employed.The result is lower pace of technological change. And in the end the skills of the p opulation affect the wagesof the top half. If the bottom half can’t effectively staff the processes that have to be operated,the management and professional jobs that go with these processes will disappear.A. Mark the following statements true (T) or false (F) according to the passage (10%)46. The management of human resources in American companies sees the gaining of skills as theiremployees’ own business.47.The head of human-resource management in an American firm is directly under the chief financialexecutives in the firms.48.The money most American firms put in training mainly goes to workers who lack basic backgroundskills.49.According to the passages,the decisive factor in maintaining a firm’s competitive advantageis the rational composition of professional and managerial employees.50.According to the passage,the human-resource management strategies of American firms affecttheir competitive capacity.Passage 5Introduction to CompaniesThe General Nature of Companies(56) A company is a form of business organization which is owned by all those who investin it.These investors are known as shareholders as they own or“hold”a share of the company. The size of their share of the company will depend upon the amount of money they have invested in it.The total investment by all of the shareholders is known as the share capital of the company. Thus, unlike a sole trader, where one person owns the business, or a partnership, where a small number of people own a business,a company may be owned by several hundred or even several thousand shareholders.Obviously, all of these people cannot be involved in running the company. Instead, the shareholders appoint directors to run the company on their behalf,if the directors run the company efficiently and make a profit, the shareholders will receive a dividend each year as a return on their investment.Characteristics of CompaniesThe characteristics of companies differ in several respects from both sole traders and partnerships. The following are among the more important differences.Separate Legal Entity(57)A unique feature of a company is that,no matter how many individuals have bought sharesin it, it is treated in its dealings with the outside world as if it was a person in its own right. It is said to be a separate legal entity. Just as the law can create this separate legal person,so also can it eliminate it,but its existence can only be terminated by using the proper legal procedures.Thus, the identity of the shareholders in a large concern may be changing daily as shares are bought and sold by different people. On the other hand, a small private company may have the same shareholders from the date it is incorporated (the day it legally came into being), until the date when liquidation is completed (the cessation of the company, often known alsoas“winding up” or being“wound up”). A prime example of its identity as a separate legal entity is that it may sue its own shareholders, or in turn be sued by them.Limited LiabilityMost companies are“limited” companies. This means that any shareholder who has paidfor the share (s) which he has bought cannot be forced to pay more money into the company if, for example, it is making losses or has gone into liquidation. (58) Thus, the maximum amountof money any shareholder can lose by investing in a company is the amount he has invested.Unlikein sole traders or partnerships a shareholder in a limited company cannot be forced to sell his house, car, etc. to pay the debts of the business.If a shareholder has not paid in full for the shares he has agreed to buy,he can be forcedto pay the balance owing on the shares. Once he has paid that amount he cannot be forced to pay any further amount. Thus, his liability is limited to the amount he has agreed to pay but has not yet paid.This is known as limited liability and the company is known as a limited company. It is important to note that it is the liability of the shareholders that is limited not the liabilityof the company.(59)Companies can incur debts well beyond what they are able to pay and therefore their liabilities can exceed their assets.companies, in which There are, as will be seen later, some companies, known as unlimitedthe liability of the shareholders is not limited. Limited liability and the ability to raise large amounts of finance are the principal reasons why limited companies are the most common form of business organization.Public Companies and Private CompaniesBroadly speaking, there are two classes of company, the public company and the private company. Public companies are also known as PLCs, that is, public limited companies.A private company may not have less than two,or more than fifty,shareholders(excluding employees and ex-employees)and may not offer its shares to the general public.Once some someone has purchased shares in a private company the right to transfer those shares to someone elseis severely restricted.A PLC is a company which fulfils the following conditions:.It must be able to issue share capital of at least 30, 000;. It must have at least seven shareholders. There is no maximum;. Its name must end with the words“public limited company” the abbreviation“plc”.A private company is usually, but not always, smaller than a public company.The shares that are dealt in on the Stock Exchange are all of public limited companies. This does not mean that all public companies’ shares are traded on the Stock Exchange, as, for various reasons, some public companies have either chosen not to, or not been allowed to, havetheir share traded there. The ones that are traded in are known as quoted companies or listed companies meaning that the price of shares in them is quoted (or listed) by the Stock Exchange. Quoted companies have to comply with Stock Exchange rules and regulations.Share Capital and DividendsA shareholder in a limited company obtains his reward for investing in the form of a shareof the profits, known as a dividend. (60) The directors decide how much of the profits is tobe retained in the company and used for expansion. Out of the profits remaining they propose the payment of a certain amount of dividend. The shareholders cannot propose a dividend for themselves higher than that already proposed by the directors. They can, however, propose that a lesser dividend should be paid, although this action is very rare. If the directors propose that no dividend be paid, then the shareholders are powerless to alter the decision.The decision by the directors as to the amount proposed as dividends is a very complex one.Such matters as the effect of taxation,the availability of bank balances to pay the dividends, the possibility of take-over bids and so on will all be taken into account.Dividends are usually expressed as a percentage of the share capital. A dividend of 10%in Company A on 500, 000 Common Shares of£ 1 each will amount to£ 50, 000, or a dividend of 6% in Company B on 200, 000 Common Shares of£ 2 each will amount to£24, 000. A shareholder having 100 shares in each firm would receive£10 from Company A and£12 from Company B.B. Choose the best answer for the following questions (10%)51. A most significant difference between a public company and a small private company lies in that ________.A. a public company has more shareholders than a private companyB.the shareholders of a public company can secure a dividend each year whereas the shareholdersof a private company does notC.the identity of the shareholders of a public company may be changing daily whereas the identityof the shareholders of a private company almost remains the sameD. a public company is treated as a separate legal entity whereas a private company is not52. Which of the following statements is true?A. Unlike a sole trader or partnership a shareholder in an unlimited company can forced to sellhis house or car to pay the debts of the business.B. Like a sole trader or partnership a shareholder in a limited company also faces the risk ofbeing forced to sell his house or car to pay the debts of the business.C. The liabilities of a limited company cannot exceed its assets.D. The liability of a shareholder of a limited company is limited to what he has invested init.53. Which of the following statements is NOT true?A. The number of a private company’s shareholders may not exceed fifty.B. A PLC must have at least seven shareholders.C. A PLC is always larger than a private company.D. Listed companies are those whose shares are traded on Stock Exchange.54. The shareholders of a PLC have the right to do all of the following EXCEPT___________.A. attend general meetings of the companyB. vote for directors at a general meeting of the companyC. propose a dividend for themselves higher than that already proposed by the boardD. propose a dividend less than that already proposed by the board55. When the directors decide the amount proposed as dividends, they have to take into consideration all the following EXCEPT __________.A. the effect of taxationB. whether they have enough money on the account to pay the dividendsC. the number of the company’s shareholdersD.whether they have enough reserves possibly to be used to take over some other company throughStock ExchangeC. Translate the underlined sentences into Chinese (56) (57) (58) (59) (60) (10%)D. Answer the following questions according to your understanding of the passage (10%)61. What are the major differences among companies, sole traders and partnerships according tothe passage?62. Why do most companies nowadays adopt the form of limited companies?。

《三步联网法记单词》课件(1-17小时)

sector
insecticide
insect
pesticide
herbicide
intersection
intersect
interchange
exchange
internet
interact
educate education
spirit
credit
transit
exit
spiritual
transition
credible
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-ible:表形容词:能….
visit---visible
pedestrian
biped
centipede
bicolor
tricolor
recolor
bicycle
quadruped
multiped
tripod
bicycle
cycle
circle
形容词:a. 副词:ad.
动 词:v. 名词:n.
personal
(a. n.)
ex-:向外
exit
exit
teacher
export
port
exporter
porter
-er
expose
pose
exposition
position
expositor exposure
suicide
suitor
internet
compose
composition
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The_challenge_of_globalization

The_challenge_of_globalizationAutomotiveThe four main challenges of globalizationthe entire automotive value chain is grow-ing by an average of 5 percent a year, while growth in the triad countries (North Ameri-ca, Western Europe and Japan) remains below 2 percent (Exhibit A). So far, however, European automotive suppliers account for a disproportionately low share of this development, with only a few having a truly global position. Although nearly all larger European suppliers now operate on three continents, they continue to gener-ate more than two-thirds of their sales in Europe (Exhibit B).Reflecting this situation, only the top com-panies in the sector rate their global posi-tioning as satisfactory to good. Most others rate it as poor. Small and medium-sized companies, in particular, have shied away from the risks associated with internation-alization, concerned that they might over-stretch their management capacities. Many suppliers, therefore, continue to focus on the European market and plan to broaden their horizon only if automaker customers raise the pressure to do so. Even then, they prefer to collaborate with local partners.1. Warding off competitors from low-wage countriesEuropean suppliers face new competitors from fast-growing markets in developing nations, particularly China and India. In-creasing price pressure and higher-than-average import duties as well as local sourcing quotas are forcing manufactur-ers to look for new suppliers in their local markets. Once their quality is up to par, manufacturers are likely to also exploit this price advantage for vehicles assem-bled in other locations.With components such as plastic parts (ash trays, air vents), chassis components, or simple to semi-complex electronic units, suppliers are likely to follow their Euro-pean customers to each location in order to prevent the emergence of new competitors (Exhibit C). However, with highly complex systems such as chassis electronics, or the transportation of expensive components such as large car body parts, this exodus is unlikely to materialize over the next few years.2. Winning over new customers outside of EuropeOne difficult task for automotive suppliers is to gain a foothold among Korean and Japanese automakers. The hurdles include different sales and customer retention ap-proaches as well as different development and continuous improvement processes.The growing automotive markets of China, India and Russia, by contrast, offer better op-p ortunities to acquire new customers. To be successful, though, suppliers must have asuitable product offering, a low-cost produc-tion base, and – at least over the mid term – their own local development capacities.3. Building a cost-efficient production and development networkFor the past few decades, more parts and components have been coming from Hun-gary, the Czech Republic, Poland, China, India and Korea. In these countries, wage costs are but one of many location-related factor costs. Aside from costs, suppliers should also consider such aspects as access to cheap capital or investment aid, proximity to the customer, the level of competition, flexibility of production, and the climate for establishing local R&D resources (Exhibit D).4. Sourcing in low-cost countriesCommunication and cultural barriers, as well as complex logistics chains and pro-cesses, make procurement in emerging markets difficult. Overstretched regional infrastructure and delays in customs pro-cessing can cause volatile delivery perfor-mance and drawn-out transit times. This leads to higher inventories, which in turn may eliminate much of the theoretical procurement advantage.Companies that manage to get these prob-lems under control can realize cost savings of between 20 and 40 percent with select components. Since component costs flow through directly to product costs, superior sourcing can substantially improve a sup-plier’s competitive position.The Oliver Wyman approach:Five steps toward an optimized global market position1Develop a deep understanding of markets, customers, and competitorsMajor automotive manufacturers focus on quality and premium positioning based on a wide range of safety, performance, comfort, and entertainment features. Manufacturers from emerging markets, by contrast, emphasize basic mobility at the lowest price. Con-sider the Nano from India’s Tata Motors, which is brought to the Indian market for the equivalent of 2,150 U.S. dollars (100,000 Indian Rupees). In India, small and micro-cars are the largest and fastest-growing market segment, with a more than two-thirds share of total annual vehicle production. So far, European suppliers are hardly present in this key growth market.To win over new customers in emerging markets, suppliers must develop an in-depth understanding of local customer needs – those of both the automakers and end-users. They should also know the details of the local supplier landscape A detailed, fact-based analysis will lead to a discussion of possible approaches, such as how to address unsolved problems of the local OEMs; how to find locations that can fill local sourcing require-ments, and which engineering offers can help improve the quality and performance of local producers.2Optimize global product and customer portfoliosA detailed analysis of customers and end-users also can help shape specific moves to increase market share and optimize the product mix. It will highlight technological risks and areas of weakness, such as over-engineering components.Suppliers should also aim to improve the ratio of profitable to unprofitable customers, which tends to run 20:80. Insufficient profitability stems from poor bargaining positions, undifferentiated products, inadequate sales processes, or missed service opportunities. All these areas can be addressed with dedicated improvement measures. In addition, a global view of the product and customer portfolio will reveal uncharted territory for regional expansion efforts.0.81.54.75.4Production in million carsIndiaGermanySource: Pro Car (2008), Oliver Wyman analysisLocal market know-how – example: IndiaDifferences between India and Germany as percentage of total car production, 2002 to 2007Define a global footprintGlobalization obviously entails a new spatial distribution of resources and organizational structures. The international network of production locations, development centers, and sales points may have to adapt to requirements that conflict within and among regions. These requirements may include the issues of proximity to customers and suppliers, cost structures, infrastructure, response times, product quality, employee qualification and local know-how, the region’s attractiveness, currency stability, and taxation.An in-depth analysis of local conditions should weigh all these factors as well as different cultural and leadership styles. This effort is important, as success in global markets depends on building a flexible, high-quality organization.Create a global supply chainGlobal sourcing should use the differences in various countries’ economic development and capacities to procure goods and services at minimal cost. Often this means adding new components to classic sourcing processes, including customs clearance management, additional currency hedging, intensified quality assurance, or stricter oversight of humane working conditions.Improve market access and know-how through mergers and acquisitionsSuppliers must position themselves to use the sales, production, and supply opportunities available in other countries to propel their own growth. This can be accelerated through mergers and acquisitions (M&A) that allow a supplier to gain market access, market share, know-how and technologies, qualified employees, and local brands.The success of M&A will depend, of course, on a solid strategy as well as the right target company, and a careful post-merger integration process that incorporates cultural criteria.The recent Oliver Wyman study “Mergers and Acquisitions in the Automotive Supply Industry” shows that transactions tend to be markedly more successful in the automotive supply industry than in other sectors. Announcements of business combinations lead to a share-price increase of an average 1.6 percent, significantly higher than in other sectors.345Oliver Wyman as a partner for globalization strategiesGlobalization is a key factor in the overall strategy of automotive suppliers. It is one of the major determinants of future viability in an increasingly competitive and international sectoral environment. Oliver Wyman’s Automotive Practice is a valuable partner in the development and implementation of comprehensive globalization strategies. Our sector experts in Europe, NAFTA, South America and Asia can draw on extensive project experi-ence in all the core issues such as designing global growth, product and market strategies, developing location scenarios, improving production networks, building low-cost-coun-try-sourcing strategies, and reorganizing multi-national sales networks. In contrast to many M&A and relocation experts, we are not solely interested in the realization of acqui-sitions or relocations, but will develop the best individual solution for our customers.2002ValueValueCAGR 2002-20152015Source: Oliver Wyman analysis, FAST 2015Production in emerging markets gains importance Value added in billions of euros68Source: Firm data, Oliver Wyman analysisNorth American suppliersEU suppliersAsian suppliersEuropean suppliers are still highly dependent on their domestic markets Regional sales of selected top 100 suppliers in percent, 2007OEMsSuppliers (local market)CAGR 2000-20071ForecastSource: China Automotive Industry Research, China Automotive Industry Year Book, Oliver Wyman analysisSuppliers (export)Increasing competition from new marketsSales of OEMs and suppliers in China in billions of U.S. dollarsSource: Oliver WymanTotal-cost approach for new production locationsEarnings growth potential and counter-effects as percentage of gross savings (illustrative)Exhibit AExhibit BExhibit CExhibit DC 1000 / 02/08Atlanta Barcelona Beijing Boston Calgary Chicago Cleveland Columbus Dallas Detroit Dubai Dusseldorf FrankfurtHamburg Hong Kong Houston Istanbul Leatherhead Lisbon London Madrid Melville Mexico City Milan MilwaukeeMontréal Munich New Delhi New York Paris Philadelphia Pittsburgh Portland Princeton San Francisco S?o Paulo Seoul Shanghai Singapore Stockholm Sydney Toronto Washington, D.C. Zurich With more than 3,300 professionals in over 40 cities around the globe, Oliver Wyman is an international managementconsulting firm that combines deep industry knowledge with specialized expertise in strategy, operations, risk management, organizational transformation, and leadership development. The firm helps clients optimize their businesses, improvetheir operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman is part of Marsh & McLennan Companies [NYSE: MMC]. For more information, please visit: /doc/4e11a011a216147917112837.htmlFind out more about our Automotive Practice.We look forward to your call or your e-mail.Our automotive consultants have deep industry expertise and have supported the leading automobile manufacturers and suppliers in Europe, the United States, and Asia for many years. Our services span the value chain, from R&D to procurement, production, sales, after-sales services, and financial services.We cover both strategy (brand management, customer segmentation, market and technology analyses, productdevelopment, innovation management; sales and after-sales programs) and operations (purchasing, production optimi-zation, efficiency improvement, reengineering, turnaround management, and restructuring). In M&A, we offer a broad portfolio of services from seeking a partner to benchmarking, transaction support, and post-merger integration.? 2008 Oliver Wyman. All rights reserved. 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Automaker (communication)Functional theories of CommunicationBEFORE:Organizing Function●High in organizing functionExamples:●Dramatic confrontations and figuratively beating up on offenders●Use figure 1Reasons:Relationship Function:Examples:●Some were even embarrassed to describe their work to outsiders. (show lack of relationshipfunction)Informal network:Eg. I prefer the straightforward approach. I don't like the foul language.Technology networkEg.Formal network:Eg. Hierarchy structure figure 1Channel:Face to face:Eg. Intensive verbal abuse (yelling and screaming)Radio:Direction: downward (Top-down approach)Eg. Level 1 managers were to delegate authority down the line.P258Load: under loadDistortion in communication:Examples:●Level 1 management regarded the approach as a show, (it was a show, it was fun, it was a game)but the lower level of staffs didn't agree with them. “ I prefer the straightforward approach. I don't like the foul language.●The old culture had some merits in this respect: it embodied high expectations of performance,punished failure, and rewarded competition.After:Low in relationship & change function due to transition & management styleno organizing function.Low in relationship function:Example:●The frustration of the level 1 managers resulted from their abandonment of their previous junglefighter management style.●Disenchanted with the lack of results, they began to wonder if the changes werecounterproductive and began to see the new style as mere window dressing.●Level 2 saw as being abandoned.Low in change functionExample:●Level 2 managers had had to assume more authority as Level 1 withdrew. Despite the fact thatthey had demanded more autonomy, they felt frightened and lost.●Give more decision making power to the level 2, but level 2 saw as being abandoned.●These managers lacked the motivation, skills, resources and time to carry out themulti-disciplinary interactions now demanded of them. This severely restricted their ability to solve problems at this level.Network:Technology network:Eg.people out there dictating everything with their radios and suddenly they just turned it completely over, they were all over the place one day and they had gone the next.Formal networkChannel:Face to face:Radio:Direction:Horizontal & downward.Downward :Eg. The inability to attend meetings due to a lack of personnel (No messages is being transmitted downward to the relevant people.)Horizontal:Eg. Partcipants were supposed to bridge departments in a plant previously characterized by high walls around them.OverloadExample:●even when the necessary information was available, they were unable to process it in a way thatenabled them to identify and locate problems.●When matters were passed up to level 2 managers, they were also overworked and ill preparedand, so, problems did not get solved there either.Distortion in communication:Give more decision making power to the level 2, but level 2 saw as being abandoned.Meaning-Centred Theories:Meaning centered approachOrganizing & Decision Making:Level 2 saw as being abandoned. (poor organization & poor decision making)Socialization:Eg.●It consisted of reprimands in the form of intensive verbal abuse (yelling and screaming), dramaticconfrontations and figuratively beating up on offenders. The term “2*4” refers to a piece of wood(2 inches by 4 inches), and the phrase denotes the act of hitting somebody over the head with a2*4. Extreme examples of this behavior had become myths in the organization and perpetrators were spoken of as folk heroes.●It is a big game, to get the other guy. There is a lot of resentment and competition. We baseeverything on results and so people will resort to things like counting back on the line, to geta ……..otherwise people start breaking into each others’ lockers.●I prefer the straightforward approach. I don't like the foul language.( evidence of employees don'tlike communication rules or identification of the organization.)●If your boss catches you out, catches something wrong with the product in your area, you canrespond in one of two ways.●The sudden abdication of level 1 had left them with an information gap.( evidence of level 2 lackof training, a form of story)●P259 the middle 4 paragraphs are all about socializing problems.Eg. In the old days here, there used to be a lot of grandstanding, but a lot of it was for show. I can remember one day, (x) came out on to the floor and he saw a piece that he did not like, and he started jumping………………….It was a show, it was fun, it was a game. (Myths that help employees learn about the communication rules of A.M.A..Culture:●Rivalry is good but you have to keep the lid on. (organizational core belief, show a competitiveculture)●Everything with their radios and suddenly they just turned it completely over, they were all overthe place one day and they had gone the next. (Evidence of people not used to the change, culture hard to change)Recommendation: Providing training for level 2 managers in decision making & organizing.Power :Eg.●The senior (Level 1) managers were aware of the need to change their management style. Theyknew that their behavior was out of sync with the larger society…………less screaming and yelling and more listening. P258●Despite some ambivalence, Level 1 managers s tarted the change……..less screaming and yellingand more listening. P258 ( summary evidence of loss of power & decision making) Influence:Eg. Level 2 managers had had assume more authority as level 1 withdrew. ( management level 1: has a lack of influence in running of the company)Metaphor:Mechanic metaphor: 1. Centralized decision making from managers2.hierarchy (rigid organizational structure3. rules—punishment (eg. Intensive verbal abuse (yelling and screaming) Example: The term “2*4” refers to a piece of wood (2 inches by 4 inches), and the phrase denotes the act of hitting somebody over the head with a 2*4.Developmental metaphor:Eg.●The level 1 committee just quit following things up and the people (in levels 2 and 3) didn't knowhow to interpret the data, how to find out the data, or how to prioritize things in terms of the data they had.●Punitive to one who was democratic and participative.Communication rulesEg. The biggest problem around here is that there is no trust, no one wants to get blamed for anything. (tactical form of communication)。

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