牛津译林版高中英语必修四模块四unit1Reading1
江苏省包场高级中学译林牛津版高中英语必修四：Unit1Reading1课件(共22张PPT)
3) What are PSAs meant to do?
To educate people about health, safety or any other issue which affects public welfare.
(6)__c_o_m__p_l_e_te_ truth,
so people must
(7)_b_e__a_w_a_r_e_o_f__the
methods used in ads to try and sell us things
Public service ads
1. A PSA is often run
Commercial ads
1. A commercial ads is one which someone
has (1)_p__a_id__f_o_r_ to (2)__a_d_v_e_r_ti_s_e
a product or service.
2.Not all ads tell people the
Take a quick look at the title and subtitles(副题) and guess what you
will learn in each part.
1) What do ads try to persuade people to do?
To buy a product or service or believe in an idea.
“When you smoke, you are slowly Killing yourself.”
译林牛津版高中英语必修4课件 Unit 1 Reading 课件
Fast reading Answer the questions in C2.
1. Where are advertiseFra bibliotekents ...?
L7
In newspapers and magazines, on the Internet,radio and television.
2. What is the major distinction between CAs and PSAs? L10-L12 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
Keys: 1. product 2. commercial 3. public service advertisements 4. truth 5. skilful methods 6. cures 7. freshest 8. cooks 9. public 10. nationwide
Guessing True for False T 1. Most people are not aware of how many ads are around them. F 2. Advertisements are always meant to promote a product or service.
译林牛津版高中英语必修四Unit1Reading1课件(共25张PPT)
Skimming & Scanning
1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.
Skimming & Scanning
2. What does PSA stand for? Public service advertisements.
persuade others to believe in your ads.
Have fun but surf safe!
What have we learnt in this class?
Advertisements Reading Strategy How to make a good slogan.
Next time, remember to think before buying something so that you will not be cheated. When 8 comes to advertisements, we must all use our intelligence and not be a slave to them.
live our lives.
F
6. An ad warning people against smoking is an example of PSA. T
Cloze II
Read the passage again, filling each blank with one word.
Advertisements, 1 often use clever language and attractive pictures, play an important part in our lives. There are 2 main types of advertisements — commercial advertisements and public service advertisements.
译林版高中英语选必四Unit1 Reading I 教案
《英语》（选择性必修·第四册）Unit 1 Honesty and responsibilityWelcome to the unit & Reading (I)I. Learning objectivesBy the end of the lesson, students will be able to:1.understand the story by getting the plot and some detailed information;2. know some basic information about O. Henry and appreciate the surprising ending;3. think creatively and come up with their own ending of the story;4. have a better understanding of honesty and responsibility.II. Key competence focus1. Figure out the plot of the story.2. Have a better understanding of honesty and responsibility.III. Predicted area of difficultyThink creatively and come up with their own ending of the story.IV. Teaching proceduresStep 1 Warming up1)T asks Ss to brainstorm some important moral values.Courage, responsibility, loyalty, gratitude, honesty, perseverance, compassion…2)T asks Ss to read the list below and have a self-check.tell the truth and say what you really think;play by the rules and do not try to take unfair advantage of others;keep promises and do not make promises you cannot keep;are prepared to admit mistake;take agreements seriously;correct mistakes rather than blaming others;think about how your actions will affect others;do everything to the best of your ability.3)T guides Ss to answer the following questions.(1)What other descriptions of honesty and responsibility can you add?(2)What do you think is the relationship between honesty and responsibility according to the descriptions?【设计意图：教师引导学生头脑风暴，说出一些重要的道德价值观，引出“诚实”和“责任”两个核心道德价值观。
Unit 1 Extended reading 课件-高中英语牛津译林版(2020)选择性必修第四册
better vt.改善，超过——improve
有机整体
social beings, we have a responsibility to make a contribution. You may have
heard the story of a small boy who tried to save starfish left on the beach after a 后置定语，修饰starfish
Read the transcript பைடு நூலகம்f a speech given at the students’ coming-of-age ceremony by
their principal.
assume/
for (doing) sth
Honoured guests, teachers and students, it is my pleasure and privilege to
Don’t worry, for you are all responsible young people, well prepared and well
equipped to successfully manage the challenges of the years ahead.
At school, you have gradually understood the importance of a well-developed
The weather discouraged people from attending the ceremony. 使不愿出席
As a result, the passers-by felt inspired and joined him in saving the starfish. Similarly, the little things you do can make a difference! For example, picking up garbage around your neighbourhood contributes to a cleaner environment. Reporting a speeding car helps ensure road safety. Being energy-efficient leads to savings of our precious natural resources. Doing volunteer work at a local nursing home brings love and warmth to the elderly. Just like the “starfish boy”, you may even inspire people around you to do the same, which is an added bonus. Working
译林版高中英语选必四Unit1 Reading I 教案(雅礼版)
Unit 1 Honesty and responsibilityWelcome & Reading◆内容分析：本单元的主题语境是“人与自我”,话题是“诚信和责任”,涉及的语篇类型有短篇小说、个人叙述、演讲、剪贴簿等。
本单元的教学旨在帮助学生培养正直诚信的优秀品质，提升责任意识，树立正确的价值观念和人生态度，促进自我成长。
Welcome to the unit板块通过两则清单列举了“讲诚信、负责任”的具体行为，以此激发学生对单元话题的探究欲望。
Reading板块改编自美国著名作家欧·亨利的同名短篇小说，通过讲述两位老友二十年后赴约的故事，引导学生理解信守诺言和忠于职守的意义。
本单元卷首的名人名言出自美国语言学家、哲学家诺姆·乔姆斯基，意为：“过诚实正直的生活是每一个正派人的责任。
”这句话旨在说明诚实正直对一个人品行的重要性。
◆教学目标：By the end of this section, students will be able to:1.interpret the quote highlighting the importance of honesty and responsibility;2.understand the relationship between honesty and responsibility;3.analyze the plot of the short story.◆教学重难点：1.Identify the writing techniques of the short story;2.Appreciate the ending of the short story;3.Develop a deeper understanding about honesty and responsibility.◆教学过程：Step 1 Lead-inEnjoy the video The Gift of the Magi and tell what virtues are displayed.Love and sacrificeWhat other moral virtue do we have in our daily life?Sincerity/thoughtfulness/kindness/sense of responsibility/honesty/justice/courageTo live a life of honesty and integrity is a responsibility of every decent person.—Noam Chomsky 过诚实、正直的生活是每一个正派人的责任。
译林英语必修四Unit1reading (共20张PPT)
Toothpast ad
Grocery ad
Commercial ads
Topic 3: public service advertisements (line26-39)
China began a nationwide public service
Advertising campaign in 1996 .
Q: Why are some of the advertisements clever
according to the article? (≤16) Because even if an ad doesn’t lie, it does not mean it is altogether innocent.(L15-16)
see them. • Waste our time • Have bad effects on children • ...
Ads have advantages and disadvantages,
so when it comes to advertisements,
we all must_a_l_l _u_s_e_o_u__r _in_t_e_ll_ig__e_n_c_e_ _a_n__d_n_o_t_b__e_a__s_la_v_e__to___ them ______________________
two well-known advertisements
Slogan: FAMILY Slogan: McDonald’s
Get the necessary information Topic: ___A_d_v_e_r_t_is_e_m__e_n_ts_____ Definition: _A__n_a_d_v_e_r_t_is_e_m__e_n_t_u_s_e_s__w_ords
译林牛津版高中英语必修四Unit1Reading1课件(共44张PPT)
3.丰田汽车 有路就有丰田车 Where there is a way, there is a TOYOTA.
4.百事流行鞋 渴望无限。
Ask for more.
7.佳能打印机 使不可能变为可能。 Impossible made possible.
8.雀巢咖啡 味道好极了。 The taste is great.
to educate people about health, safety, or
any other problem that affects public
welfare. (Line11-12) free & for public welfare
Sharp contrast! (强烈对比)
What is another distinction between CAs and PSAs?
Flyer(传单)advertising
Billboard(广告牌)advertising
A human billboard
Have you figured out those basic facts in your revision?
Where can we see or hear those slogans? Newspapers, magazines, the Internet, radio and television are the most common places to find them. (Line7-8)
If you have no access to (没有接触……的机会) the media (媒体) and just walk down the street, can you escape from ads?
译林牛津版高中英语必修四Unit1Reading1(共28张PPT)
* Have you ever been cheated by the ads?
Classical advertising slogans
Nike
Just do it.
How to read expository (说明文) writing?
*Reading Strategy
How to read expository writing?
* Introduction of the subject
Structure
* Examples and facts that develop or support the idea
飘柔
Start Ahead.
摩托罗拉 Communication unlimited.
……
* Guessing (Prediction)
What may be talked about in
the article “Advertisements”?
the definition ? the types? the history? the development? the advantages? the disadvantages? the suggestions? ……
2.Does an advertisement tell people the complete truth?
Not necessarily.
3.Where are advertisements most commonly found?
Newspapers, magazines, the Internet, radio and television.
译林牛津版必修四 Unit1 Reading I公开课课件(共27张PPT)
Body
2.Does an ad tell people
It offers supporting details.
the complete truth? 3.Public service ads
Conclusion:_D_o_n_’t__b_e_a__s_la_v_e_t_o__a_ds___!
promote a product
立即下斑,禁止痘留
Say no to drugs
PSAs (_P_ub_l_ic__se_r_v_ic_e__a_d_ve_r_t_is_e_m_e_n_t_s)
are meant to _e_d_uc_a_t_e_ people about health, safety, or other problem that affects public welfare.
similarities
Commercial PSAs ads
Places everywhere
methods
using attractive pictures and
clever language
Differences
Purposes Reliance
Commercial ads
Promoting a product or service
Conclusion 1.
An ad uses words and pictures to p_e_r_s_ua_d_e_ people to buy a _p_ro_d_u_c_t or s_e_r_v_ic_e_, or to _b_e_li_e_ve_ __in__ an idea. There are two main types of ads— c_o_m_m_e_r_c_ia_l a_d_v_e_r_ti_s_e_m_e_ntand _p_u_b_lic_ _s_e_rv_i_ce_ a_d_v_e_r_ti_s_em__e_nt__.