商务英语unit2

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Unit 2 商务英语

Unit 2 商务英语

Detail study of the text
8. They are crackpots, dreamers, unemployables. Crackpot: a. 想入非非的, 不切实的n. 疯子, 怪人, 狂想家 Only a crackpot would undertake the task.
1
2 3 4 5 6 7 8
墨西哥
美国 美国 法国 美国 印度 西班牙 巴西
740亿
560亿 500亿 410亿 395亿 311亿 310亿 300亿
9
10
印度
美国
270亿
265亿
信实工业集团
沃尔玛
Detail study of the text(p1)
1. Entrepreneur: a person who starts or organizes a commercial enterprise, esp one involving financial risks An archetype of the successful entrepreneur. entrepreneurial: adj. entrepreneurial skills
How to make a million
• • • • 1.start off rich 2.do badly at school 3.lose a parent 4.be beautiful
Pre-reading questions
What traits does most entrepreneurs have in common? Or what makes a successful entrepreneur?
Detail study of the text

新编剑桥商务英语unit-2全篇

新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的,令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人

Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’

人民大2023实用现代商务英语翻译(第二版)PPTUnit 2

人民大2023实用现代商务英语翻译(第二版)PPTUnit 2

• 译文:A flying, all-electric taxi sounds like sci-fi, but some experts say you could be sitting in one in just 3 years. Rob Watson, president of the electrical division at Rolls-Royce, got the industry buzzing when he declared at the Singapore Airshow that fully electric, small commuter planes will be zipping overhead soon in most major markets.
例 7:The new arrivals do not conform to the sample provided earlier. 译文: 刚到的货物与早些时候提供的样品不符。
• 2.1.4 词量增减
(1)增词。根据具体上下文可增加动词、形容词、 名词或别的词类。 例 8:TikTok is fairly a recent development. 译文:抖音是近年来发展起来的。
商务英语中包含了大量的商务技术词汇缩略语, 译者对于常见词汇的精确运用在翻译中很重要。 如价格常用术语: FOB 离岸价、CIF 到岸价、DDU 进口国未完税交 货、DDP 进口国完税后交货、EXW出厂价。 又如 B/L提货单、L/C信用证、 COD 货到付现、 WPA 水渍险,等等。
总之,商务英语翻译不能拘泥于形式,在保证 原文的信息量最大限度地传递到译文中的前提下, 翻译者要掌握翻译技巧,灵活运用译入语,以达到 语义信息、风格信息和文体信息最大对等的效果。

商务英语Unit2参考答案.doc

商务英语Unit2参考答案.doc

Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语综合教程第二册unit 2 Globalization

商务英语综合教程第二册unit 2 Globalization

4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例:The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。
free movement of material and goods ► culture & society: growth of cross-cultural contacts &
communication; greater immigration
advantages of globalization disadvantages of globalization
Text Analysis
• border
1. N The border between two countries or regions is the dividing line between them. Sometimes the border also refers to the land close to this line. 边界; 边界地区 例: Soldiers had temporarily closed the border between the two countries. 士兵们已暂时封闭了两国的边界。
liberate from the political
control
A reason that globalists use as a tool to promote globalization.

商务英语基础课件Unit 2Arranging Appointments(安排会晤)

商务英语基础课件Unit 2Arranging Appointments(安排会晤)
agreement. Would it be possible for us to meet sometime tomorrow morning? B: I’m afraid I won’t be available tomorrow morning. What about 2
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make

商务英语函电unit2-课件

Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.
the above sources, you may start contacting the prospective customers. The main methods include:
communication in writing; attendance at the export commodities fairs; contact at the exhibitions held at home or abroad; mutual visits by trade delegations and groups. Of all the above methods, the first one is widely used in business activities.

商务翻译 英译汉 Unit 2

• 其次,了解该广告受众国的文化传统以及消费 心理,了解在翻译时应注意的禁忌。无论任何 国家、民族都存在许多这样那样的忌讳,对于 千百年来形成的民族风俗,我们应给予必要的 尊重,这也同时会影响到出口商品的销路问题。
• 一、 要熟悉外族文化,了解异域人民审美心理;否 则的话,就会在出口商品的商标翻译中出现败笔。
• 首先应深入地了解所译广告及商品的特点。这 包括:第一,掌握商品的特征 ,即品质和品位; 第二,了解原广告策划的6M,即围绕具体的广 告目标,在策划中应该考虑以下六个方面(简 称6M):Market市场、Message信息、 Media媒体、Motion活动、Measurement评估、 Money金钱。
Unit 2 Ugly Is Only Skin-deep
《商务英语翻译》 (英译汉)
【Translation】
• It may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won’t boil and ruin your piston rings. It won’t freeze over and ruin your life. It’s in the back of the car for better traction in snow and sand. And it will give you about 29 miles to a gallon of gas. • After a while you get to like so much about the VW②, you even get to like what it looks like. • You find that there’s enough legroom for almost anybody’s legs. Enough headroom for almost anybody’s head. With a hat on it. Snugfitting bucket seats. Doors that close so well you can hardly close them. They’re so airtight, it’s better to open the window a crack first! • Those plain, unglamorous wheels are much suspended independently. So when a bump makes one wheel bounce, the bounce doesn’t make the other wheel bump. It’s things like that you pay $1585 for, when you buy a VW. The ugliness doesn’t add a thing to the cost of the car. • That’s the beauty of it.

商务英语课程课件Unit2


● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1) When it was started or founded and who its founder was. 2)What is the company’s line of business? 3)What products it makes or what services it provides. 4)Its sales figures. 5) Its structure. 6)How many people work for it: how many employees it has. 7)Where its headquarters are: where it is based. 8)Whether it does business overseas. 9)Where its factories or plants are located (if it’s a manufacturing company). 10)How many branches or retail outlets( shops) it has (if it’s a retail organization). 11)Whether it sells business-to-business, or whether it’s a retail organization selling to

Unit2高教社新编商务英语综合教程第二版


a. the beginning of marketing b. how exchanges are made c. marketing and business d. the nature of marketing √
2. Marketing means _____. a. buying and selling √ b. a management process c. a fair exchange d. a daily trade
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 2 Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money. b. To some extent, life is all about exchanging one value √ for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and need.
1. Cognitive Information(认知信息): Basic Concept of Marketing 2. Language Focus(内容重点) — Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end
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Unit2Word practiceFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1.Ignorance of the law is no excuse. That’s what judges typically tell defendantswho say they don’t understand the law.2.Soil erosion in agricultural systems is a very important problem to tackle.3.Some religious believes have suggested that DNA or genes are sacred, and thatwe humans should not tamper with them.4.Not everything has to have a plan. If you make a general plan, you should be ableto have leeway to allow for things that ‘pop’ up.5.Her serious dyslexic difficulties were compounded by gaps and long breaks in hereducation and by low self-esteem.6.We should learn about and practice the three R’s of waste management: Reduce,reuse, and recycle.7.Overloaded electrical outlets are another common fire hazard.8.Digital cell phone send out compressed information through microwave pulses ofelectromagnetic radiation.9.When Star Wars was unleashed upon the world in 1977, ten years old boysacross the world got their first taste of a new kind of cinema.10.If you are a fresher do not be bothered about your lack of experience. Try toshow enthusiasm and cooperation at the workplace to gain the confidence of your superiors.11.The electricity was off and the village ran out of the fuel. But the local farmershauled coal and gas across the fields.12.Dogs and other animals are an integral part of the therapy given to patient atNewport Hospital and local nursing homes.13.Carbon is also stored in soil—microorganisms break down dead leaves andbranches into minute particles that eventually became part of the earth.14.In the traditional family, the man is head of the home and the one responsiblefor providing things necessary for the sustenance of live.15.Some people think that dreams can shape and mold our future in all sort of ways,and by harnessing that power we can change our lives for the better.2.Fill in the blankets with the appropriate phrases given in the box. Change theforms where necessary.add to amount to bear the coast of forge ahead to datacut across derive from be capable of tamper with strip….of in turn in terms of in harmony with set apart from end up doing1.OPEC has forged aead with plans to cut oil output by one million barrels aday.2.For suspicious customers in China, there is now no difference betweenproducts that have no sell-by dates printed on them from those that do, as the cannot be sure that the sell-by dates have been tampered with.3.The industry that brought the villages wealth and employment also ended updestroying the environment and is widely believed to have ultimately cost of the health and lives of many local residents.4.She is like no one else I have ever met to date whenever I am with her, I feelas if nothing can go wrong.5.Bucharest is the cheapest city in Europe in terms of office expense peremployee.6.For organizations to thrive, chief executives must know how to get the mostfrom senior managers, who in turn must drive performance throughout the organization. Simply out, great leaders know how to lead other leaders.7.Air pollution control efforts will add to global warming if carbon monoxide isnot curbed along with nitrogen oxides.8.Currently the UK produces 3,000 tons of plaster-of-Paris waste a year, andthe producers have to bear the cost of storing, shipping and getting rid of it all.9.As an undergraduate Johnson took advantage of several opportunities toconduct scholarly research, which he says set him apart from other student when he was seeking internships and graduate school admission.10.They have proved they are completely capable of meeting our highexpectations for production and safety.11.The popularity of Radio Television Hong Kong-rives mainly from theprograms appeal to the ordinary people concerned with their livelihood. 12.Traditionally all cultures have lived in harmony with the natural rhythms andcycles and have included celebrations, festival and outdoor events to reinforce their occurrence.13.By the end of this decade, forest coverage of the city will amount to 50% ofthe total area.14.Great hail stones destroyed the corn in the fields and stripped the trees ofleaves.15.You may be able to find footpaths to cut across the minor roads to the south.TranslationPut the following sentences into English with the proper phrases given in the box.Amount to forge ahead set apart from be capable of Strip..to in terms of in harmony with tamper with In turn to date be compounded by derive from1.迄今为止,在该种新材料的研发领域,他们已在国内外申请了30多项专利。

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