HND大综合案例
HND金融大综合31-33
3.1※ whether to try to understand what the needs of the customers. Only find the needs of customer, there is possible to introduce the fittest products.※ Whether to find enough products to customer. Finding enough products, the customer can make comparison with each other, and can choose the best one.※ Whether the customer is satisfy to me. Only as possible as to thought for customer, there is has possible to make customer feel satisfied.※ Whether make a clear list to show the comparison with the chosen products.Because the customer is not professional, so with the help of me, they canchoose the best one for themselves.※Whether find the best one for themselves. It can explain I if try me best to thought for customer.3.2§ It is hard to know about the details of customer.Solution: spend more time to communicate with customer. Only find the needs of customer, there is possible to introduce the fittest products.§ It is hard make the customer trust me and the products of I suggest.Solution: choose enough products for them and make a clear list of show the details of the chosen products for them. And let themselves to make decision. § How to make the customer choose the products is best for themselves.Solution: I spend many time to find the products and compare the policies and details.§ It is hard to make a list to clear the same and difference with the chosen products.Solution: spend many time to know about the details about every products.3.3＃The premise of make the customer to choose the best for themselves is as possible as know about the need of customers. I spent two days to finish this work. So this side is good.＃I choose at last two company to compare the better one. And every products are chosen by the needs of customers. It also belong good job.＃I choose many products and compare them in details. And make a clear list to tell the difference to customer. So I get the ensure of the customer. It is also good.＃I use the as possible as sample knowledge to make the customer clear know the difference with the products. So it is ok.＃I try my best to find products and make clear comparison with them. and tell customer all the things I know. I thought it is quiet good.。
HND客户服务outcome1
SQA-HND-客户服务-OUTCOME1《客户关系文化构建》英文案例中文提示Alice Hendry最近受聘成为高山酒店集团的总经理。
这是她首次受聘成为这个层次的管理者，她非常渴望能成功地做好自己的工作。
她意识到她的任务将是非常艰巨的。
但她自信：凭着从以前数次的类似经历中所获得的经验，她能迅速调动她得员工，把他们整合成一支忠于所做工作的统一团队。
酒店集团的董事会要求她提交一份报告，就她将怎样在传统的春秋淡季提升经营业绩做出详细说明。
该酒店集团有一系列的独特资源：它有150间客房，两个餐馆，两个酒吧和一个夜总会。
除此之外，它还有一个健身中心和一个游泳馆。
集团还经营有自己的运动品商店，在冬季提供滑雪用品的租售和滑雪培训课程，在夏季提供山地自行车运动设备的租售和导游。
集团还经营有高山缆车。
缆车除了冬季供滑雪者上山使用夏季供山地自行车运动者使用外，平时也向风景观光者开放。
酒店在冬夏两季的顾客通常是年轻运动爱好者。
尽管如此，Alice意识到酒店以前也尝试过吸引其他类型的顾客，尤其是在滑雪和山地自行车运动冷淡的春秋两季。
很明显，酒店以前的这种努力没有获得任何成功，虽然酒店的设备能毫无疑问的能满足更多成年顾客的需求。
Alice已经对酒店以前的这种经营失败做了一些调查，她不无担心地发现：酒店以前努力在淡季吸引更多中年顾客方面获得了一些成功，但是顾客的回头率太低，不能留住顾客。
在Alice到任第一个月末她召集了酒店集团的所有中高层管理会议。
会议讨论她对本年度淡季提高经营业绩的计划。
她建议：集团需要开展一系列拓展市场的行动来吸引更多中老年顾客；集团的员工对工作要采取更灵活的办法。
例如：有些人更喜欢比较安静的郊外散步，而不是剧烈的滑雪和山地车。
集团的健身中心为了吸引这类顾客可以相应的开展这类安静的运动项目；运动品商店可以为不具有强烈冒险精神的顾客或者在天气不好的时候提供低谷徒步团体游；Alice还觉得春季观鸟游在这里很有市场，因为她注意只要知道观察的地点，高山酒店集团所处的区域有很多罕见的夏季候鸟出现；夜总会很容易在淡季改造成舞厅，用作排排舞等健身舞活动（吸引中老年顾客），而不是仅仅局限在受年轻人喜欢的劲爆舞。
HND金融大综合
HND金融大综合2.1 The demands of these consumer can divide into savings, mortgage needs and protection needs.2.11 The demands of savings. The cost of daily life, the cost of three children, the crowd of high income, The surplus income need to save. 2.12 The demands of protection needs. Flynn has an outstanding mortgage of ￡450,000, and this couple has recently decided to build an extension to their home at a cost of ￡300,000. The demands of protection needs. 2.13 The adults is more old than yesterday, and the state of health of them we all do not know. They all need some help to get guarantee to ensure their cause. The children of Janet need a good environment to grow. And their family should protect their property. 2.2~2.3 ◆ The cost of daily life. Every family all need this for spending. If there is not a particular plan, this family will be faced with many problem. So the current account is the best choose. ◆ The education cost of Flynn’s three children. All parents want to their children have a perfect childhood to the benefit of their future. So have a whole educat ion is necessary. So a good family affirm draw up a plan for their child ab ovo. We need to choose educational endowment. ◆ Janet work as Alexander’s personal assistant. As his assistant she is paid a salary of ￡550,000 per annum. So he is belong to the human of high income. They also need to rate payment very much. But we can take steps of avoid the tax, and find the product of tax exemption. So the fixed interest savings certificates is best fit for us. ◆Like the high income crowd. Then have a large of money can not use. So the last money we will save it. The best way is save it in fixed deposit. Fixed deposit is our good choice. ◆ Flynn has an outstanding mortgage of ￡450,000 on the property. And the loan of he has loss occurrence. So the best way perhaps change it to capital and interest mortgage. Because it can reduce the lose. ◆ Flynn has recently decided to build an extension to their home at a cost of ￡300.000. But he does not have mortgage to get loan. So he only to get it by himself. ◆ When the adults grow older. Everyone all want have a guarantee for themselves. Even if has an accident in the future. But can not get so much attack. So they need to buy the insurance of term insurance. ◆ Ditto. When the adults grow older. The health of themselves is more and more to hard to know. And their body can not get some serious attack. So they are better to buy the insurance of accident insurance. ◆ No matter what man or women. They have the cause of themselves. So they also need to buy the insurance of enterprise insurance. ◆ The three children of Janet. They are young. So they need a guarantee for their growth life. Prevent happen something we don not want. The accident insurance is very good. Because the children are very naughty. ◆ Every family has their own economy. And must protect their income to hold the cost of everything. I think the property insurance is the obbligato for every family. 2.4 ☆Alliance Leicester plc Alliance Leicester plc(LSE:AL) is a British bank, formerly a building society. It was formed in 1997 by the flotation of the former Alliance Leicester Building Society on the London Stock Exchange. It is listed on the FTSE 100. its headquarters are in Carlton Park, a business park in Nar borough, south of Leicester in England. ☆HSBC Headquartered in London, HSBC is one of the largest banking and financial services organizations’ in the world. HSBC's international network comprises around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. ☆Banco Santander Santander holds a unique position in international banking, with a solid base of recurrent retail commercial banking and a high degree of geographical diversification, which guarantees its future. Continental Europe, where the main commercial units are the Santander and Banesto Networks in Spain, Santander Totta in Portugal and Santander Consumer Finance, which has consumer finance operations in 19 countries. ☆ Lloyds TSB Black Horse isthe leading provider of finance at Point of Sale in the United Kingdom. Available through 13,000 dealers and retail stores around the country, every year Black Horse helps 1 million personal and business customers buy their car, caravan, motorhome, motorcycle or to fund the purchase of home improvements or something special, such as an exotic holiday. With the backing of the Lloyds Banking Group, Black Horse has over 50 years experience and is committed to customer satisfaction. ☆Halifax bank This site is intended for UK residents unless otherwise stated. Halifax is a division of Bank of Scotland plc. Bank of Scotland plc, HBOS Investment Fund Managers Limited, Halifax Life Limited and Halifax Share Dealing Limited and St Andrew’s Li fe Assurance plc are authorised and regulated by the Financial Services Authority, 25 The North Colonnade, Canary Wharf, London E14 5HS. They are entered in the Financial Services Authority’s Register and their Register Numbers are 169628, 119223, 171881, 183332 and 189101. This is an English language site, all contracts will be in the English language only. Bank of Scotland plc, Registered in Scotland No. SC327000. Registered Office: The Mound, Edinburgh EH1 1YZ. Copyright ?? 2010. All rights reserved ☆ A VIV A Aviva is a leading provider of life and pension products in Europe (including the UK) with substantial positions in other markets around the world, making it the world’s sixth largest insurance group based on gross worldwide premiums at 31 December 2009. Our main activities are long-term savings, fund management and general insurance 1 . We have worldwide sales of ??45.1 2 billion and ??380 2 billion of funds under management. We have 46,000 employees serving over 53 million customers in 28 countries around the world. ☆AIG American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries. AIG companies serve commercial, institutional and individual customers through one of the most extensive worldwide property casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Ireland and Tokyo ☆ A V A In 1980, AXA did not exist. Over the next 30 years, the Group would grow to become a major international player. AXA announced the strengthening of its position in Central and Eastern Europe with the acquisition of minority interests held by the European Bank for Reconstruction and Development (EBRD) in AXA's Hungarian, Czech and Polish subsidiaries, and a transaction, currently under negotiation, pursuant to which AXA would acquire 100% of AXA Asia-Pacifi c Holding's (AXA APH) Asian businesses while an Australian partner would acquire 100% of AXA APH's Australia and New Zealand businesses. ☆ Barclays Since the business was established more than 300 years ago, Barclays has grown to offer a range of products and services tailored to meet the specific needs of its customers all over the world. As a responsible global citizen, Barclays is committed to ensuring the sustainability of the communities in which the business operates, and strives for sustainable relationships with cu stomers and clients worldwide. 2.5 definition ▼ current account: a current account is a money transmission service that allows funds to be transferred to another person or company. Most current accounts are either card-based or cheque-based accounts. Becau se it can be used any time. ▼ instant access savings: instant access savings accounts vary considerably in terms of the interest rates they pay to savers and the additional features they provide. It pays the saver to ’shop around’ for the best savings deal. Because their income is high, so they need choose a fixed interest to reduce their tax. ▼ fixed interest saving certificates: FISCs provide savers with a tax-free return and offer guaranteed interest rates over a fixed term. It can ensure that they will not fell trouble when they are in trouble. ▼ term assurance: term assurancepolicies are the most common and cheapest assurance contracts, and the oldest types of policies in existence. Everyone all need have a guarantee life. ▼capital and interest mortgag e: a capital and interest repayment mortgage facility is one that requires the borrower to repay a part of the capital borrowed and an interest payment charged on that capital each time a payment is made. ▼ personal accident: personal accident policies may be purchased to provide benefits when an individual is unable to work due to an accident. Because everyone possible get damage in their work. ▼ permanent health insurance: PHI products go future than personal accident polices by protecting against total disability resulting in a person being unable to carry on their occupation. Everyone all need have a guarantee life. ▼ income protection policies: these policies provide protection in the event of any of the following occurring during the term of a loan. So need something to give them a guarantee. ▼ whole of life: whole of life policies are provided by the same organizations as term assurance policies. It can ensure that they will not fell trouble when they are in trouble.。
HND 大综合
HND 大综合1．(a) Why BAA argued for two additional runways in Scotland?8In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance.Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.。
HND商法导论Outcome2 案例+答案
Case study 1Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. The shopkeeper however says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.Identify the essential requirements of a contract and discuss whether a contract exists here.A contract is an agreement between parties having the capacity to make it, in the form demanded by the law, to perform, on one side or both, acts which are not trifling, indeterminate, impossible or illegal, creating an obligation enforceable in a court of law. A valid contract has three essential features: there must be a agreement on all material aspects; at least two contracting parties and legal obligations.A contract consists of an offer and an acceptance. If there is no offer in the first place then there can be no contract. The basic elements of a contract include an offer and an acceptance.In the case Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. But shopkeeper says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.According to this case we can say that these is not exist a contract. In the case that a set of golf clubs are exhibited in a shop window, thus it is not an offer. Because the goods displayed in a shop window as a invitation to treat, we can know that goods displayed in a shop window (even when priced) are classed as a willingness to negotiate on the shops part. Invitations to treat also is considered to inquiry the price of goods, means a party to invite the other person to make offers. Different an offer, a willingness to negotiate only as prepared to make a contract of behavior on the issue who is not legally binding. The customer will make the offer to buy the goods which the shop are perfectly within their rights to refuse. The invitations to treat are not legally classed as offers and therefore cannot be accepted.Before the party who gave off the invitations to treat could not accept the other people’s offers they can revocation, and then the contract is not build. When Samir asked to buy the golf clubs the shopkeeper refused hin, and there was no acceptance. So when the shopkeeper refused Samir which is a set of golf clubs are not the good for sale, it just be used as ornament, and attracted the consumers interested. So an offer in this case is not found, either nor acceptance.A contract consists of an offer and an acceptance, we can know that there is on offer and there is on contract.Case study 2Tom is the top salesman for ABC Motors. He has been offered a job by a rivalcompany but is concerned because there is a clause in his contract which prevents him from working for any other car company for five years.Tom is the top salesman because he regularly tells potential customers what they like to hear rather than the facts. He has done this in relation to ages of vehicles, odometer readings and vehicle service histories.Tom recently completed a deal to buy a vintage sports car for ABC Motors from Barry.ABC now discover that Barry (not his real name) had stolen the vehicle. Question 1What is a restrictive covenant? Advise Tom as to the legality of the clause in his contract.You can refer to Bluebell Apparel Ltd v Dickinson (1980) on page 146Question 2How would you classify Tom’s statements to the customers and what are the possible consequences for Tom and ABC motors in relation to these statements?You can refer to Smith v Sim(1954) on page 161Question 3What is the legal position with regard to the vehicle which Tom has purchased from Barry?You can refer to Morrison v Robertson(1908) on page 1531 Restrictive covenant is a agreement which restrict the party liberty to work and trade. Such contracts are VOID unless the restriction can be shown to be reasonable to both parties involved and to the general public. There are three types of restrictive covenants: contracts between employer and employee, contracts between sellers and purchaser of a business and ‘solus’agreements. For all three types, the party attempting to enforce the agreement must prove that it is reasonable to both parties concerned and to the general public. If they are unable to do this then the contract will be considered void and unenforceable. (from the text bookP142-142) This contract are legality, and the restriction was fair in this contract. Because the relationship of Tom and ABC motor is employer and employee, when enter employment and employee may agree to some restriction being placed on his future employment or trade. Later the employee may feel the restriction is unfair and therefore he may break it. In such circumstances it would be up to the employer take him to court and seek an ‘interdict’ forbidding the employee to break the agreement. They will consider the factor the nature of the job the employee was doing(from the text book P142). If Tom worked for any other company within the validity period of the contract that he would be in a position to harm his ex employers.2 The 4 main causes of error are: innocent misrepresentation, fraudulent misrepresentation, negligent misrepresentation and concealment of facts. And Tom’s statements to customers classify fraudulent misrepresentation,A false and material statement which induces a party to enter into a contract this is misrepresentation. Because he regularly tells potential customers what they like to hear rather than the facts and him without caring whether it is true or false. Fraudulent misrepresentation can lead a contract being made void if it involved these points,first is fraudulent misrepresentation causes error in the substantials. Second is the other party relied on the misrepresentation and it was a major influence on them entering the contract, third is the other party can offer restitutio in integrum. So the contracts between Tom and customers is void, he relied on the misrepresentation and it was a major influence on them entering the contract, thus customers can acquire compensation. Or cancel the contract or both of them.3 Tom brought a car from Barry,but Tom discovered that Barry had stolen the vehicle. And in this contract has a error which made the contract void, the Barry stolen the car but Tom did not know before him brought, so he can not get the car’s ownership. An error concerning the identity of the parties. Barry stolen the car so he haven’t ownership of this car and sold car, therefore, he can not give ownership to Tom, and Tom does not get the car’ ownership actually. And in this case Tom can only lodge a claim to Barry.Case study 3Martina recently attended an auction for the first time. She was very keen(渴望的) on a particular painting and when the bidding commenced（开始）she got so carried away that she bid much more than she intended. Martina won the auction but with fees（费用）and commissions（佣金）added on to the price, she cannot pay the full amount for the painting.Question 1What do you understand by the term ‘breach of contract’? Give two examples. Question 2List the main remedies available for breach of contract.Question 3What is the most appropriate remedy for the auctioneer（拍卖商）in this case?1、Where one party fails to fulfil his or her legal obligation under a contract.(from the text book P183)example1Tony and Jane have a contract where Tony will pay June $100 for her car and delivery. Tony pays the $100 but Jane fails to delivery.(from the text book P197)In this case study there has been a Breach of Contract by Jane as she has failed to delivery the car.Example2Shirley and Oliva have a contract where Shirley brought a cake from Oliva for her friend and asked Oliva sent the cake to her friend on 12th December 2012 , but on that day her friend did not receive the cake.In this case study there has been a breach od contract by Oliva as she failed to sent the cake.2、If there is a breach of contract then the innocent party will have the right to seek a remedy for the breach.(from the text book P184)Damages as a remedy for breach of contract. The object of awarding damages to someone is to place them in the position they would have been in had the contract been completed.So damages are really awarded as compensation- if the party has actually lost money as a result of the breach then he will be awarded ‘substantial’ or ‘compensatory’ damages.In some cases no actually loss may have been incurred as a result of the breach. If is still possible that damages may be awarded for trouble and inconvenience-these are know as ‘nominal’damages.(from the text book P185)Specific implement as a remedy for breach of contractSpecific implement is to stop someone for acting in breach of contract. So specific implement may be positive---forcing someone who has been in breach to fulfil their obligations or negative ---forcing someone who has been in breach to stop doing something. (from the text book P191-192)Rescission as remedy for breach of contract.Rescission means cancellation . With this remedy, the innocent party has the right to rescind(cancel) the contract if the other party has been guilty of a material breach of contract.The main factor to be considered is what is meant by a material of contract. If the breach is not material but only partial then the right of rescission does not exist.Many contracts contains a number of conditions, some of which are more important than others. If the contract specifically states that some are material then breach of these will mean that rescission can be taken as a remedy.(from the text book P193-194)The Defensive Remedies for breach od contractThere are two defensive remedies that can be taken by the party who is not in breach.①Lien:If a person has possession(占有) of an article(物品) on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done. Example of situations where lien could be used as a remedy for breach of contract include:②Retention:This is the right to refuse to pay a debt which is due(到期的).Retention can only be used under the following two circumstances:ⅰwhere compensation can be pleaded.(债权确定、到期)ⅱwhere both claims arise under the same contract.P195-197What is the most appropriate remedy for the auctioneer（拍卖商）in this case?3、in this case the defensive remedies in the most appropriate method for the auctioneer. The defensive remedies include lien and retention, the auctioneer should take lien measure. If a person has possession of an article on which he has been employed to do work then he can refuse to return the article to its owner until payment is made for the work done.As a result of Martina won the auction but with fees and commissions added on to the price, she cannot pay the full amount for the painting, the auctioneer can keep the painting until Martina paid off the rest of money.。
HND大综合论文
Section 1: Planning第一节:规划1.1 Title of the project1.1项目的冠军The marketing strategy of Nokia in China.营销策略的诺基亚在中国。
1.2 Objectives of the project1.2目标的项目For this project I have been instructed to come up with a marketing strategy for an existing company/product.对于这个项目我奉命想出一个营销策略为现有的公司/产品。
I have chosen to do Nokia, a leader in mobile telecommunications market.我选择做诺基亚,一个领导者在移动通信市场。
Based on the Chinese mobile phone market, this paper investigates Nokia’s marketing strategy and the reason of Nokia’s success.基于中国移动电话市场,探讨诺基亚的营销策略和诺基亚的成功的原因。
Therefore, several sub-objectives would be presented by a guide in this study:因此,将会提出几个分项由一个指导在这研究:l Investigating the marketing mix which has affected the Nokia.l调查营销组合影响诺基亚。
l Exploring the product of the brand position and market segmentationl探索产品的品牌定位和市场细分l Investigating the pricing strategy to be used in mobile telecommunications market of Nokia.l调查定价策略用于移动电信市场的诺基亚。
HND金融大综合一案例
Project—case studyYou are an Investment Services Manager with the Cadogan Bank plc. In this role you assist busy, well-to-do clients by providing solutions to their savings, borrowing and personal insurance needs.The manager of the bank’s Western Branch has referred Alexander Flynn and his wife Janet to you.Alexander, who is 48 years old, is the Company Director and Chief Executive of a software company, Graphic Design Ltd, that he set up seven years ago with his best friends, James Emerson.The company has been extremely successful, with a turnover of over £15m last year and profits of £4m. Alexander draws a salary of £420,000 per annum from the business.Janet is aged 44 and works as Al exander’s personal assistant. As his assistant she is paid a salary of £55,000 per annum.The couple has three children, Adam, Sheila and Carina, aged 14, 10 and 3 respectively. The two older children attend a local private school, which charges £3,000 per child per annum in school fees. The couple intends to send Carina to the same schools as soon as she is old enough.You are aware that the Flynn’s live in a large six-bedroom bungalow in an expensive part of town, which is conservatively estimated at a value of £1.25m. They have lived there for over six years and have an outstanding mortgage of £450,000 on the property.The couple has recently decided to build an extension to their home at a cost of £300,000.The mortgage was taken out over 20 years on an endowment basis but Alexander has recently received a letter from the company stating the projected returns on the policy are likely to result in a substantial shortfall in the value compared to the outstanding mortgage.Before setting up the company Alexander had been out of work for two years following redundancy. He set up the company with the funds from his redundancy payment, and a loan from the bank, which was secured against his previous family home. The rapid early success of the company allowed him to purchase the new house.As a consequence of his previous redundancy, and due to the fact that he has never felt secure over the long-term future of the company, he has always been ultra-cautious with his finances. Due to his busy schedule he has been somewhat lax in lookingafter his financial affairs, and although he has not taken any risks, he has not taken the time to ensure that he is receiving the best returns on his savings, or the best protection for his family and income.。
hnd大综合2_评价部分
We should enrich the primary resources. Not only the questionnaires, but also other methods such as observing and interview would be applied as the resources. We must ensure the accuracy and effectiveness of the data. Next, it’s necessary to increase other relative report about the company. Look for other investigators’ comments and finding. I t’s just acquiring inspiration from other places. Especially in facing the difficult, we should stop and carefully thinking the structure from top to bottom. In addition, we must avoid setting the repeat objects in the investigation. So this would save lots of time and resources. Further more, time arrangement should be reasonable. We can design a schedule and perform the steps according to the plan. If completed one steps advanced, we would adjust the schedule and speed up the process. If there occurred delay, we could cost one more day to complete it.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
The Early YearsDiamond communications was established in 1971 as a wholly owned subsidiary of the post office, then a public corporation. The company was originally called UK CarCom and control passed from the Post Office to the then state owned British Telecom. At this time the head office for UK CarCom were relocated to Edinburgh. In 1984 the UK government sold a majority stake in British Telecom, and sold the whole of UK CarCom. A controlling share in UK CarCom was purchased by a consortium of London based venture capitalists, with the remaining shares being placed with the main banks and small investors. The new owners had seen the opportunities that were opening up as a result of the deregulation of telecommunication markets. Deregulation involved the removal of many government rules and regulations and the encouragement of competition in the market, a process that was tobe enthusiastically adopted by many countries. Under British Telecom, UK CarCom had specialized in developing car phone technology. And prior to the sale had started to research and develop mobile phone and network technologies the company with its new owners was well placed to take advantage of the rapidly changing and developing telecommunications markets.钻石通信成立于1971年，作为一家全资附属公司的邮局，然后一家公众公司。
该公司最初称为英国CarCom和控制从邮局传递到当时国有的英国电信。
此时头部英国CarCom办公室迁往爱丁堡。
在1984年，英国政府出售英国电信公司的多数股权，并整个销售英国CarCom的。
份额的控制在英国CarCom的购买由总部设在伦敦的风险投资家组成的财团，与主要银行和中小投资者，其余股份被放置。
新的业主看到了商机，开放电信市场解除管制的结果。
放松管制涉及去除许多政府规章和鼓励竞争的市场，是一个过程，要满腔热情地被许多国家采纳。
根据英国电信，英国CarCom专业车载电话技术开发。
在出售前已经开始研究和开发手机和网络技术公司与新业主很好地利用迅速变化和发展的电信市场。
British Telecom had allowed UK CarCom to operate under a number of names in different European countries, where they worked in partnership on small projects with the then mainly state owned telecommunications firms. In 1985 the new owners decided to end this fragmented brand approach and at the same time decided that the name UK CarCom was no longer appropriate. They adopted a single name that could be used on the international stage, and rebranded the firm Diamond Telecommunications Plc.英国电信已经允许英国CarCom的一些名字在不同的欧洲国家，在那里他们与主要国有电信公司曾在小型项目合作下运作。
1985年，新业主决定结束这种分散的品牌战略，并在同一时间决定该名英国CarCom不再适合。
他们通过一个单一的，可用于在国际舞台上，并更名公司钻石电讯有限公司的名称。
The Dawn of the Mobile EraThroughout the remainder of the 1980s Diamond strengthened its links with state telecoms firms across Europe. A major breakthrough came in 1985 with a contract to help maintain and expand the world’s first cellular telephone network operated by the Nordic Mobile Telephone (NMT) service. The network operated across several Nordic countries and was the first to allow customers the use of their mobile phones in any location (international roaming) regardless of which country they were in. the NMT network proveda catalyst and cellular networks rapidly began to develop across Europe and the developed world.纵观20世纪80年代剩下的钻石加强其与国有电信公司在整个欧洲。
一个主要的突破是在1985年的合同，以帮助保持和扩大了世界上第一个蜂窝电话网络由北欧移动电话（NMT）服务经营。
网络在几个北欧国家，是第一个允许客户使用他们的手机在任何地点（国际漫游），无论哪个国家，他们证明NMT网络的催化剂和蜂窝网络迅速开始在整个欧洲发展和发达国家。
Diamond first commercially launched their hand-held mobile phones in 1986 and although they were heavy, bulky and difficult to use, their launch and subsequent success represented a significant step for the company. Their first hand-held phones were priced at about $4000 because of the high research and development costs and the need for highly specialized production facilities. Whilst the prices were high they were comparable with those of Motorola, and their early entry into the market gave them an advantage over later entrants.钻石第一款商用在1986年推出自己的手持式移动电话，虽然他们重，体积大，很难使用，其发射和随后的成功代表为公司的一个重大步骤。
他们的第一台手持式手机售价在4000元左右，因为较高的研究和开发成本，并需要高度专业化的生产设施。
虽然价格高，他们与摩托罗拉相比，其早期进入市场给了他们一个后来者的优势。
The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard. This allowed for high-quality voice calls, the ability for customers to use their phones across international boundaries, and text messaging, thus laying the foundations for a worldwide boom in mobile phone use.移动通信全球系统（GSM）于1987年通过的欧洲标准。
这使得高品质的语音通话，能够为客户跨越国际边界，短信，从而使用他们的手机在手机使用一个世界性的热潮奠定了基础。
In the late 1980s and throughout the 90s further deregulation of the telecommunications markets enabled Diamond to capitalize on a number of opportunities. The company continued to work closely with several of the former state telecoms firms in developing and operating mobile networks, further cementing its position as an influential player in the telecommunications market. Diamond’s main focus has remained in Europe, but they have ventured into the North and South American, and Asianmarketplaces. The recent ’opening-up’ of the Chinese market is currently providing Diamond with opportunities for further expansion both in the provision of networks and in sales of mobile devices. This expansion has, and will continue to require substantial investment. In 1998 the owners sought fresh capital from existing share holders to allow them to take advantage of the expansion opportunities.在20世纪80年代后期和90年代整个电信市场的进一步开放，使钻石把握了一些机会。