HND 大综合第一部分Planing

HND大综合2stage1

Stage 1: PlanningTitle of the project:Hennes & Mauritz AB, known as H&M, and discuss its marketing policies and strategies in their country between the operational advantages and disadvantages.1 Objectives of the projectThe project aims to explore and explain the company Hennes & Mauritz AB, an investment company in product marketing and solutions, including the use of the Higher National Diploma courses to learn to discuss and explain. These goals include: the company's competitiveness in international markets, corporate training and development of the theory of selection, labor relations and human resource management strategies. Also shows that the company's partners and employees of the mental state and degree of employment security.2l Justification for the choice of business or businesses involvedSelect H & M's reasons for the company, because my uncle in the company's product marketing department work, so I can get first-hand investigation, help me to understand the company's information, so I have more in-depth understanding of the information in the company's product marketing I know some of the advanced methods, but let me see the inadequacies in the marketing and promotion of some products. So, I think this company is very suitable for my report, a more comprehensive first-hand information is more conducive to my written report. Addition, Mr. Wang, the company's human resources department, I was also very helpful.3l Statement of the issue to be investigated.The theories of screening and selection criteria, training and development, interna-tional compensation packages, labor relation and current HRM strategiesThese four points can investigate the company's human resources strategy and management more clearly, in the company's top management has made effective management tools, including the HR manager can ask about how to improve the utilization of human resources and the introduction of so. As organization battle to get the most from their existing people in an environment characterized by skill shortages, the role of HR practices in fostering employee en-gagement and commitment is paramount. As this we can make some of the company's environmental and human resources management relationship, and how staff work hard to promote the method. We will also research firm Strategic human resource management (SHRM) is at a critical point, poised between becoming a strategic business partner and receding into the background as a non-executive function. If SHRM is to tip the balance towards being perceived as a business partner, it appears that a consolidated approach towards identifying those HR practices that foster and support attachment to the organization is the key4l Reasons for the choice of issue which must be directly related to a topic or topics covered as part of the Group AwardSurvey of more than so many points, we will use the knowledge we have learned a lot, such as strategic human resource management, which includes a lot of us learned to use, for example(1) In the management concept that human resources are all resources the most valuable resource, through the appreciation of the development of human resources can add value, to give companies a huge profit.(2) In the management of content, focused on the development of human potential, to stimulate people's vitality, so that employees can be a positive, proactive, creative work.(3) In the management of the form, emphasizing the overall development, according to business goals and personal circumstances, for good career design, continuous training, and constantly adjust the position to fully develop their talents.(4) Management, to take human-oriented management, to consider people's feelings, self-esteem and value.(5) In the management of the means, human resources, information systems, etc. The results generated by the computer automatically, provide timely and accurate basis for decision making.(6) In the management level, human resource management in the decision-making, directly involved in the planning and decision-making.5l Explanation of the sources of information to be used and the reasons for their selectionAll information from my uncle's hand, to obtain first-hand information, because I feel that the information does not provide online value, and some important information is not online.Manager in this company, I also conducted a two-month time practice, I interviewed Mr. Wang of the Human Resources Department, has also been a lot of useful first-hand information on the company's staff questionnaire, geta lot of useful first-hand informationAt the same time I was the top Internet search company to take on issues related to product sales, including images, documents, forms, etc., there are some companies described above are also found on the InternetStaffs are the indispensable part of an organization. They can impel the devel-opment of the company and create value for the company. They can help the company to achieve the goal successfully. The performance of staff is also the reaction of cul-ture of the company. To get the information from staffs can be real reaction of the performance, and the information can be more fair and reality.6l Explanation of methods of investigation to be used and reasons for their se-lectionI have to do an investigation on the company's product sales, I will let the employees fill out some questionnaires, I will interview the sales department manager, call into question some of the problems related to product sales.This research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Use some other type of questionnaire surveys, they are cheap, does not require much effort from the questioner's verbal or telephone surveys, and often have standardized answers, which makes it simple to compile data. Survey department will achieve the company's managers can help to understand the company's situation.7l Statement of criteria to be used to assess implications of the issue and reasons for their selectionThe criteria to be used to assess implications should be the policy of human resource management theory, like Strategic human resource management policies SWOT, it can help companies to attract talent to human resource management to maximize efficiency, These can help to better know the operation of the company, and assess the company. For the objective of the company, human resources advantages and disadvantages. The criteria to be used can assess the company.As the company has subsidiaries, so you can save a lot of staff training costs, through the analysis of the company's strengths and weaknesses of human resources policies, SWOT company's role in a certain time can be a lot of information.Throughout the SWOT implementation of human resources position is the most important strategy of the company's success to get to meet a variety of elements, such as R & D capabilities, production capacity, financial management capacity, ultimately to the SWOT.In human resources management policy, the Company's employees is reflected in the impact of business objectives, wages, working conditions, job promotion, employment protection and the task itself. Employees affected in the above decision-making process mainly as follows: the extent to which employees engage and bear what responsibility; through what mechanisms involved; how to reflect their influence. But also reward system to reward employees involved in decision-making should involve all levels, should business strategy, management philosophy, employees are required to structure and human resource policies consistent.Finally have a working system in a company at all levels, managers have toface manpower planning, personnel information, technical personnel actions and personnel tasks. How to make the line departments, the general manager, human resources management in close cooperation, and efficient human resources management system.8 Timetable of InvestigationThe duration of this report is 6 weeks, and it between Feb.24, 2011 and Apr. 5, 2011. More specific, the activities every weeks are as followed.Time ActivitiesWeek 1 (Feb.24th to Mar. 2nd, 2011)setting up a theme and draw a brief report on plans and discuss them with my mentorWeek 2 (Mar 3rd to Mar. 9th, 2012)to collect information and H & M and an interview with the company's human resources department's management staffWeek 3 (Mar 10th to Mar 16th, 2011)to do the group discussion, and team members about in the conference room to discuss H & M's Product MarketingWeek 4（Mar 17th to 23th，2011）access to marketing information about H & M's, and with mentors to discuss resultsWeek 5（Mar 24th toFinish the main contents and communicate with tutorMar.30th,2011）Draw conclusion and justify Week 6(Mar 31th toApril 5th,2011 )。

HND金融大综合报告GU1 STAGE1 Planning报告参考

Unit Name: Financial Services: Graded Unit 1Unit Code: H0Y6 34Stage 1 Planning WX ➕AYi-StudiosTable of Contents1.1 Introduction (1)1.2 Strategy for carrying out project (1)1.3 Sources of information and procedure (1)1.3.1 Sources of information (1)1.3.2 Procedure (2)1.4 How to gather information (2)1.5 Timescale for project (3)1.6 Identification of potential barrier (4)1.1 IntroductionIn the head of this report, I will make a self-introduction.Duncan Kennedy, I am an official journalist of financial column of a newspaper office.I have read your letter and understand your needs.I will choose duty-free items or low tax rate items for you.1.2 Strategy for carrying out projectFirst, I would primarily introduce the process of execute the financial analysis project in detail. And there is a strategy I will plan for completing the whole project. It is divided into three major steps, which is plan, execute and evaluate.The first step is to make a plan and time table.The next step is to find the items and seek various relevant information and collect available information from some different types companies’ official website on the Internet.Through comparative analysis and tax computation, I would consider many factors and choose the low-risk financial products for you.1.3 Sources of information and procedures1.3.1 Sources of informationPrimarily,I will introduces three main approaches for seeking and collecting available information or statistics effectively.The first approach is to use the Internet to research.The advantage of using the internet is that you can easily find the information,and it is convenient.The disadvantage is that I don’t know whether it is true or not.Through the Internet, I am able to seek out a wide range of information of financial management products.The second approach is to have a face-to-face counseling.The advantage of having an interview is that through face-to-face counseling,I can deeply understand the information.The disadvantage is that sometimes,I can not make an appointment with the managers and advisers.Through interviewing, I can find out a wide range of information and professional financial knowledge.The next approach is to consult a number of relevant books and brochures in the library. The advantage of reading the brochures is that the information isrealistic and available.The disadvantage is that some information has been out of date.Through reading the brochures,I will know more about the policy and regulation of law on some certain financial products.The last approach is to send a mail.The advantage of sending mail is that I can receive the detailed description.The disadvantage is that I don’t know whether he will write back or not.Through the mail,I can find out a wide range of information of financial management products.1.3.2 ProcedureFirst of all,I will use the Internet to research.After that, I will consult a number of relevant books and brochures in the library.The next step is to send a mail to the provider and make an appointment.In the meantime,I will ask him for some useful information.After receiving the information,I will have an interview with a professional financial adviser.1.4 How to gather informationFirst of all,I will buy some newspapers like The Finance Times to seek out a wide range of information of financial management products.Second,I will browse many financial companies’ official website and search some useful information via the internet.I will use some powerful search engine like Google to consult the usability of financial products.Third,I will choose a library and enquire the book manager how to find the brochure about financial management and certain financial product.The final step is to have an interview.In order to make an appointment,I will make a phone call in advance.And then we will discuss the information about the product.1.5 Timescale for projectTable 1 Timescale for project1.6 Identification of potential barrierDuring the process of researching information, there are some potential obstacles and problems in the period of this time.The first potential barrier is lack of enough professional knowledge.During the process of researching information,I may notice there are some specialized knowledge that I don’t know.So I think the solution is to ask a professional financial adviser for help.The second potential barrier is that I may not make an appointment following my own wish.Because sometimes, the senior manager or adviser are very busy.So the solution is to make an appointment at least ahead of half a month.ReferencesInvestment. (2016). 2nd ed. Hanover: Scottish Qualification Authority, p.147.。

HND大综合1GU1答案

Section1Question 1:Part AGiven the competitive nature of the mobile telecommunications market analysethe likely advantagesand disadvantagesto Opal of establishinga partnershipagreement with another company.12Advantages:Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in apartnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which willenable Opal to maintain its current levels of success and profitability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.s be nThirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssessthe strengthsand weaknessesof Opal as they seek to expanding in thecoming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explain how ithas impacted upon the company ' s activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expandits business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

大学英语新理念综合教程第一册综合实训教学大纲

大学英语新理念综合教程第一册综合实训教学大纲课程简介本教程是针对大学第一或第二年级英语课程的学生设计的一套教材。

该教程旨在帮助学生全面提高英语听、说、读、写和翻译等综合语言能力，同时增强学生文化素养和跨文化交际能力。

本课程共分为四个模块：•Unit 1: Introduction to English Learning•Unit 2: Campus Life•Unit 3: Globalization•Unit 4: Education每个模块包含不同的主题和语言要点，涵盖从日常生活到社会，文化和全球化等多个领域。

学生将通过阅读和讨论文本、参与课堂活动、撰写英文作文和翻译等方式，达到综合英语语言水平的提高。

本课程拥有完整的教学大纲，旨在为教师提供全面的指导和支持，以帮助教师在实践中更成功地教授这门课程。

教学目标本课程的教学目标分为以下几个方面：•学生将通过听、说、读、写、翻译等方式，全面提高其英语综合语言水平，包括语音、词汇、语法和表达能力等方面。

•学生将了解和学习不同主题和领域的文本，增强其文化素养和跨文化交际能力。

•学生将通过参与课堂活动和独立写作的方式，提高其批判思考和逻辑思维能力，培养其创造性思维和解决问题的能力。

•学生将通过翻译不同类型和领域的文本，提高其语言实际应用能力，培养跨语言文化的交流与合作能力。

课程设计本课程共分为四个模块，每个模块包含多个单元。

每个单元都涵盖不同的主题和语言点，旨在为学生提供一种真实、具体、生动的学习体验。

以下是每个模块的简要介绍：Unit 1: Introduction to English Learning本单元主要是为学生介绍英语学习的历史和现状，包括英语的地位和应用领域、多样的英语方言和音系等内容。

学生还将了解如何利用不同的资源来提高自己的英语水平。

Unit 2: Campus Life本单元旨在增强学生日常生活、校园生活和留学生活等方面的英语应用能力，学生将学习如何在不同的场景和情境中使用英语进行交流，从而更好地融入当地文化和生活。

HND大综合2planning详解(可编辑修改word版)

ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。

(完整版)HND大综合2planning详解(可编辑修改word版)

ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。

新标准大学英语(第二版)综合教程精读1 课后参考翻译

新标准大学英语综合教程1课后参考翻译Unit 1英译汉：T oday, a gap year refers mostly to a year taken before starting university or college. During their gap year, American students either engage in advanced academic courses or do some volunteer work to improve their knowledge, maturity, decision-making, leadership, independence, self-sufficiency and more, thus improving their résumés before going to college. British and European students, however, take a much more holiday-style approach to the gap year by generally working for 3–6 months and then travelling around the world before college begins. This is intended to expand their minds, personal confidence, experiences and interests prior to college. It is a much less structured approach than taken in the United States, and is generally viewed by parents as a formative year for young adults to become independent and learn a great deal of responsibility prior to engaging in university life.参考译文：如今，间隔年最为普遍的含义是指上大学前的一年。

研究生英语综合教程课件与课后答案Unit 1

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Starting out
Task 3
Read the following two pieces of parental advice on page 3 and discuss with your partner which one you would follow.. Nhomakorabea9
Starting out—Task 3
1. The unemployment rate of people at 20 to 42 age bracket in May was 14.7%, five tenths percentage points lower than the national rate .
2. According to NACE, employment situation in 2007 was more optimistic, with more college graduates finding jobs and with a higher starting pay than in this year.
2. We don’t care what you set out to study; just make sure it’s something you enjoy.
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Starting out
Job market in US This year’s college graduates in US are faced with a hard test of job market . Listen carefully to a report on the high unemployment rate for American youth this summer and do the following exercise: