会展英语复习重点
会展英语Lesson2TheCantonFair资料
Relocation shortage
In 2008 price increases were blamed on factory relocations required for the Olympics; in 2009 it was floods and power shortages; and in 2010 it was labour and regulation.
Chinese suppliers and their customers
Iteration
BUYERS who come back for every iteration of the historic Canton Fair, a twice-yearly trade fair in Guangzhou, will tell you that only one thing really changes: the reasons given by suppliers for why dirt-cheap prices have to go up.
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.
会展英语复习题
一，问答1. The benefits of exhibition Exhibitions Exhibitions provide provide provide a a a highly highly highly flexible flexible flexible environment environment environment in in in which which which a a a wide wide wide range range range of of of sales sales sales and and marketing objectives can be achieved , from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. 2,A two-way communication Business Business is is is conducted conducted conducted face face face to to to face face 。
As As an an an exhibition, exhibition, exhibition, suppliers suppliers suppliers can can can physically physically physically demonstrate demonstrate product benefits and visitors can see, touch, taste, smell, hear , and judge for themselves. 3,Speed to market ·Make sales and create profitable leads.·Shorten your sales cycle ·Launch new products to a receptive audience ·Increase your prospect database ·Position yourself against against your your your competition competition ·Learn Learn more more more about about about your your your customers customers ’ needs, needs, face face face to to face ·Promote your products and services to this hard-to –reach audiences ·Evaluate and compare products and suppliers 2. How to decorate a booth successfully? 1,The 1,The display display display should should should say say say who who who you you you are, are, are, what what what to to to do, do, do, and and and the the the benefits benefits benefits of of of your your product/service in just a few second. 2,Exhibition 2,Exhibition stand stand stand design design design is is is a a a specialized specialized specialized field field field and and and should should should be be be undertaken undertaken undertaken by by by a a professional organization with experience in this field. 3,Your corporate image and identity should be prominently featured. 4,Avoid unnecessary physical barrier---you want visitors to access your stand easily to feel comfortable. 5,Demonstrations 5,Demonstrations and and and presentations presentations presentations create create create movement----and movement----and movement----and movement movement movement attractive attractive visitors 6,Be aware of the physiological effects of color. 3. What mistakes we should not make before-show, at-show and after-show? Before-show ：1，failing failing to to to set set set exhibiting exhibiting exhibiting goals goals goals 2,forgetting 2,forgetting 2,forgetting to to to read read read the the the exhibitor exhibitor exhibitor manual manual 3,leaving graphics to the last minute 4,neglecting booth staff preparation At-show: 1,ignoring visitors ’needs 2,handing out literature and premiums 3,being unfamiliar with demonstrations 4,overcrowding the booth with company representatives Post-show: 1,ignoring lead follow-up 2,overlooking show evaluation. 二，翻译句子1. I would suggest you make a reservation with your credit card now, otherwise we can ’t guarantee your booth. 我建议您现在就用信用卡预订，否则我们无法保证您的摊位。
《会展英语》课件
# 会展英语PPT课件大纲 学习会展英语PPT课件，掌握会展行业的基本知识、应用技巧和常用表达，提 高与国际商务伙伴的交流能力。
介绍
会展英语PPT课件是为了帮助们学习在会展行业中应用的专业英语表达。学习会展英语可以提升与国际商务 伙伴的交流能力，开拓更广阔的市场。
会展英语基础知识
了解会议和展览的区别，掌握相关行业术语，为更深入的学习和应用会展英语打下基础。
会议与展览区别
会议：聚集人员进行交流、讨论和学术交流的活动
相关行业术语
参展商、展台、预展期、展品陈列等
会展英语应用技巧
掌握会展英语的语法和词汇，并学会灵活运用会展英语的方法，提高与国际客户和合作伙伴的沟通效果。
灵活应用技巧
1
行业会议案例
针对不同行业的会议，如医药、科技、金融等，分析会展英语的应用
2
展览案例
通过分析不同场景的展览案例，学习会展英语的具体实践方法
总结
总结学习《会展英语》PPT课件的收获，给学习者提出下一步学习会展英语的建议，激发学习兴趣和动力。
附件
提供常用会展英语短语和单词列表，以及会展英语案例分析的详细资料和视频，供学习者更深入地学习和练习。
运用地道的会展英语表达，展示专业素养和交流能力
语法和词汇
熟练掌握句型结构和常用词汇，确保交流的准确性 和流畅性
常用会展英语表达
学习如何介绍自己和公司的背景，应答会议邀请，提高会议中的交流技巧和展览中的销售宣传技巧。
1 介绍自己和公司的背景
简明扼要地介绍自己的职位、工作经验和公 司业务
2 会议的邀请和应答
常用会展英语短语和单词列表
重点整理的会展英语短语和单词列表，方便学习者 随时查阅
会展重常用英语词汇,短句,及对话
常用会展英语词汇Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。
Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。
Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。
Air freight：空运货物。
Air waybill/ Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。
Adjustable standard：是一种可以在其上随意安装展板的展架立杆。
Aisle：观众人行过道或通道。
Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly：展位搭建。
Agent：代理。
Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。
Booth area：摊位面积。
Booth number：摊位号。
Booth personnel：展台工作人员。
Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。
Booth size：展位尺寸。
Blueprint：展位设计施工图。
Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team：（公司）采购小组。
Bill of lading（B/L）：提单。
Bonded warehouse：保税仓库。
Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention：泛指大型会议、展览或者两者兼而有之。
Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet：允许展品临时出口的海关批准文件。
Cartage：货物运输费，或指展品从港口到展馆的短距离运输。
会展英语期末复习提纲
2010～2011学年第二学期考查《会展英语》复习提纲一、期末小组口语考试(总分100分，占总成绩60%)1、2个同学一组，从10个topics抽一个topic，准备3分钟，然后到老师处展现对话。
被展现的对话持续时间在2-3分钟之间。
考查标准：考查会展知识融于口语表达中；语言准确、得体、发音准确、对话流利，符合会展行业知识，对话在两分钟以上。
2、12 topics(1) Asking for information about China Hi-Tech FairMr. Yang is the Sales Manager of Sunny Co. Ltd. He calls to ask about below information of China Hi- Tech Fair.Open time; application deadline; where to send the application form; any vacant booth; average price of standard booth.Miss Li is the assistant of the fair. She is answering the phone, hoping Mr. Yang can confirm the rent before they’re gone.中国高交会：每年11月16－21日举行；一般半个月前截止报名，一个标准展位价格￥8,000。
不同位置、不同大小的价格不同。
本届展览会的入场率将会是历史上最高的。
将有来自全球的20,000位专业买家进场。
(2) Inviting a regular customerLi Fang , an assistant of the trade fair, calls a regular customer, Mr. Martin of a foreign company to attend the 103rd China Import & Export Commodities Fair. Miss Li need to do the following:⏹Greet Mr. Martin;⏹Concern about Mr. Martin’s business of last year;⏹Tell the calling purpose;⏹Introduce the fair;⏹State the materials are to be sent;⏹Suggest Mr. Martin to send some introduction;⏹Farewell.Mr. Martin should respond to Li Fang on each question.(3) Contacting the Exhibition Center about Flight and Hotel DetailsJohn Smith, an exhibitor is calling Miss Zhou, an assistant of an exhibition center to tell her his flight details and ask her to reserve a hotel room for him.John need:tell his flight details;ask for hotels’ information;ask Miss Zhou to reserve a room for him.Miss Zhou need:respond to John’s question;recommend three hotels in Guangzhou to John;(4) Renting facilitiesYou are an exhibitor. Now you want to rent some facilities, plants and flowers, etc. from the committee. You need to talk about the quantity, price, number of renting days with the staff of the committee. Or you tell the rival your requirements, ask him(her) to recommend sth.⏹draping：布帘，铺设桌面的群布⏹Carpet: 地毯⏹Pads：衬垫⏹Desk:⏹Chairs⏹Showcase：陈列柜⏹Spot light: 聚光灯⏹bonsai:盆景⏹Lily:百合花⏹Projector: 投影仪⏹display screens:显示屏⏹Stereo System(sounding device):音响设备⏹air compressor: 空气压缩机⏹Balloons: 气球⏹water dispenser：饮水机(5) Building up a distinctive boothMr. White and Ms. Zhang are from an automobile company who are going to attend an auto show. They are discussing how to make their stand more distinctive than the other stands. Be aware of that the decoration feature complies with company position.⏹Paste some posts;⏹Use spot lights;⏹Play the ad. Video of company;⏹demonstrate the latest product and arract target audience;⏹Paint the walls blue/red/silver;⏹Wear silver uniforms;⏹Invite some modals to stand beside the cars;⏹Prepare leaflets;⏹Paint the logo of our company on the columns(6) Introducing the Canton Fair and Liuhua Complex.You are a receptionist at the Canton fair. Mr. Black is a first-time visitor and he wants to know something about the Canton Fair and Liuhua Complex.You need:Introduce the information of the Canton Fair and Liuhua Complex.Mr. Black need:Comment on the information that your partner provided.* Be aware of the interaction between two roles(7) At Pazhou ComplexJane Huang, a receptionist of the Canton Fair at the Pazhou Complex, is introducing the Canton Fair, and something about the SCAN Exhibitors + Exhibits Search, to Steven Bright.(8) introduce a new improved mobile phoneMr. Wang, a member of the marketing staff of a telephone company, is receiving a customer Vincent Black at an exhibtion. He is introuducing a new improved mobile phone to Mr. Black.(9) Following up potential customers after the trade fair.Mr. White planned to order a large number of printers from ABC Company when he visited the Office Applicance Exhibition in Shanghai, but they didn’t clinch the deal because of the price. Ms. Zhang from ABC Company calls Mr. White to follow up the order.Ms. Zhang need:Greet Mr. White;Express her gratitude to Mr. White;Offer discount to clinch the deal.Mr. White need compromise with Ms. Zhang and try to do business successfully.(10) Introducing general information about the trade show.After the exhibtion, Mr. Li talks the result of exhibiting to Mr. Zhang, his supervisor.Mr. Li need:Tell the sales, visitors’ feedback on their display items, samples, promotion of their products and the budgetMr. Zh ang need comment on Mr. Li’s report.（11）Consulting For Additional InformationThe manager (Mr. Zhou) wants to know something about samples, promotion and the general budget, so he is consulting Mr. Li for additional information about the exhibition.（12）Setting up a BoothAn exhibition service manager, Miss Peng, is at the exhibit area at Liu Hua Exhibition Hall. The exhibition organizor, Mr. Milton, is having a discussion with her about the setup of booths.。
会展英语
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Source from verified Star Suppliers
the Star Supplier is an unique striking highlights of CTE.To assistant international buyers to find the right suppliers for right products,China Toy Association(CTA),the organizer of CTE Toy Supplier Assessment Service.The star ranking export-ready suppliers are evaluated closely related to the real business performances 明星供应商是一种独特的引人注目的亮点。协助国际买家 来寻找合适的供应商,对产品、中国玩具协会(CTA)的组织 者CTE玩具供应商评估服务推出。预备出口的供应商的明 星等级排名被评价与真正的商业演出有关
The type of exhibits
Toys: plush software, wooden, baby, electronic electric, plastic, education educational, children riding class, holiday articles, plastic inflatable, etc.; 玩具类：毛绒软体、木制、娃娃、电子电动、塑胶、教育益智、儿童骑乘类， 节日用品、塑胶充气等 Mechanical model:plane model, car model, ship model, the building model, the military model ,train, railway, animal model and simulation model, and metal toys, etc 模型机械类：飞机模型、汽车模型、船模型、建筑模型、军事模型、火车、铁 路、动物模型仿真模型、金属玩具等
会展英语汇总
Canton Fair 2011 The 110th China Import and Export Fair on Oct 15 - 19, 2011, Oct 23 - 27, 2011, Oct 31 - Nov 4, 2011, in Pazhou Complex, Guangzhou
Complimentary
Close
Sincerely yours, Yours sincerely,
Respectfully yours,
Yours truly, Yours cordially, Very truly yours,
会展活动商务邀请函（信）基本内容
商务邀请函的基本内容包括：会展活动的 名称、举办城市、地点、时间、背景、目 的；主办机构和组织机构；会展活动的内 容和形式、特点等；主要参加或参与对象； 会展活动的相关收费标准；联络方式以及 其他需要说明的事项。
Dialogue 2 and 3 (Useful words and expressions )
1.Are there any booths still available？
My bicycle is not available, and it is being repaired. The season ticket is available for three months. The doctor is not available now. 2. How about the price for… 3. The price varies according to the size and location. 4. Could we have some discount? 5. I will be sure to recommend some good ones to you.
会展英语专业词汇整理汇总
1. Background and Fundamentals 背景和基础知识2. Trade Fairs & Exhibitions 贸易展和展览会3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4. Fair organizers 展会组织者5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售7. Assessing, Learning, and Interacting 评估，学习和互动8. Return on Investment 投资回报9. Journeying traders 商务旅行者10. bazaars 集市11. itinerant locations 流动的场所12. permanent places 永久的/固定的场所13. Fair Industry 集市产业14. a permanent fair centre 永久的交易中心15. fair 展览会16. cash-and-carry products 现购自运17. the Leipzig fair 莱比锡展18. direct sales 直销19. Sample Fairs 样品展20. consumer goods 消费品21. a specific theme 具体的主题22. specialized fairs 专业展23. temporary marketplaces 临时交易场所24. sales and marketing tools 销售和营销工具25. communications media 沟通媒介26. market events 市场活动27. a specific duration 具体的持续时间28. industry sectors 产业部门29. sell it on the basis of samples 看样订货30. trade and business visitors 贸易观众31. the general public 普通观众/公众32. UFI （=Union of International Fair）国际展览联盟33. criteria 标准34. an international trade fair/exhibition 国际展35. foreign exhibitors 国外参展商36. exhibitors 参展商37. foreign visitors 国外观众38. the manufacturing industry 制造业39. trade fairs/exhibitions of consumer goods 消费品展40. the public and end-consumers 公众和终端客户41. a specialized trade fair/exhibition 专业展42. a general trade fair/exhibition 综合展43. a corporate exhibition 公司展44. virtual fairs 虚拟展45. physical fairs 实物展46. the exhibition ground 展览场地47. the exhibition halls 室内展厅48. independent organizers 独立主办方49. exhibition space 展览场地50. not-for-profit federations or association非盈利联盟或行业协会51. fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易（行业协会）supporting partner 支持方product groups 产品组the frequency of the event 活动频率the target groups目标群the terms and conditions for exhibiting 参展合同条款opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准the types of exhibitors; 参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本The Return On Investment (ROI) 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划the exhibitors´ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司prospective customers 潜在客户Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept. 解决方案导向的定位概念Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念Competition-oriented positioning concept.竞争导向的定位概念the passive zone (attraction) 被动区（吸引眼球）the active zone (acquisition) 主动区（主动接触客户）the intensive zone (negotiation) 集中区（谈判区）eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表layout of the stand;展台布局Selection of exhibits; 展品的选择Selection of the exhibition staff; 展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证stand lettering 展台字体设计give-away 赠品press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务Direct mailing 直接邮寄Outdoor advertising 户外广告Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示。
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《会展英语》复习内容一、专有名词翻译（ 10 题，每题 2 分，共 20 分）1、市场份额： market share2、可行性研究： feasibility study3、行业协会和学会： trade associations and societies4、展览会组织结构： show organization structure5、时间段： time slot6、市场调查： market survey7、行业类贸易展览会： trade show ；消费类展览会： consumer show8、参展费用： participation fee9、专业观众：professional visitor（audience）；普通观众：public visitor10、促销活动、招展工作： sales promotion11、招展书： exhibition brochure12、参展商和观众数据库： exhibitor and visitor databank13 、展会标识： exhibition logo14、标准展台： standard booth ；光地展位： raw space15、会刊： show catalogue16、同期活动： concurrent events17、展品范围： exhibit profile ；exhibit scope18、参展申请表： exhibitor application form19、优惠条件： preferential conditions20、目标群体： targeted group21、综合性展览： comprehensive fairs ；专业展览会： specialized exhibition22、主题发言： keynote speech23、提前申请折扣： early-bird discount24、老展商： frequent exhibitor25、展会最新动态： show updates26、招展资料： promotional material27、参展合同： participation contract28、展台平面图： floor plan29、展商手册： Exhibitor Manual30、主场搭建商： official contractor31、指定展运商： official freight forwarder32、展品清单： List of Exhibits （LOE）33、注册表格： registration form34、现场登记处： on-site registration counter35、展馆布局： layout of the exhibits areas36、重点展商： key account exhibitor37、毛面积：gro s s area ；净面积：net area38、新闻发布会： press conference39、展后服务： post show service40、支持媒体： supporting media41、国内外参展比例： proportion of domestic and international participation42、参展目的： objectives of participation43、会务费： registration fees44、龙头企业： industrial player45、会议议程： conference program46、第一（二、三）轮会议通知： the first announcement47、专业会议组织者： PCO professional conference organizer48、功能厅： function hall49、网上注册： online registration50、会议纪念品： conference memento51、分组会议： breakout sessions52、团体价： group rates ；门市价： rack rates53、会议资料汇编： conference proceedings54、展后报告： after-show reports/ post-show reports二、阅读理解（ 15 题，每题 2 分，共 30 分）三、句子翻译（ 10 题，每题 2 分，共 20 分）1、I'd like to propose a new theme about a perfume show. （16）我想提出一个新题目是有关香水方面展示的提议。
2、The show is aimed to provide an opportunity for the exhibitors to expandtheir market, enhance company image, seek new customers, display newtechnology and so on. （16）此次展览旨在为参展商提供机会扩大市场，提升公司形象，寻求新客户，展示新技术。
3、I want you towork out a project prospectus soas toget the ball rolling assoon as possible. （17 ）我想要你写好一份项目计划书，以便尽快启动该项目。
4、The first thing you have to do is set up an exhibitor databank. （31 ）你首先要做的就是建立参展商的数据库。
5、the show catalogues are valuable materials for reference. （31）各类展会会刊是很有用的参考资料。
6、I'd like to ask your department to make out an exhibition brochure fora newproject. （31 ）我想让你们部门撰写一个新项目的招展书。
7、As you are a leading player in this sector, we can offer a preferential packagefor your participation if you take a larger space. （47 ）贵公司是本行业的领军企业，如果租借更大的场地参展，我们会给你们优惠套餐。
8、It's our company policy not to take part in comprehensive fairs, but only dosingle company promotion. （48）我们公司的策略是不参加综合展，只做单公司促销活动。
9、You'll enjoy an early-bird discount by sendingus your application form thislast week of the month, 15 percent off the stand price. （65 ）如本月最后一周递交申请表格，你们将享受15%的早定折扣。
10、We've got a series of concurrent events during the show, such as CEO'sSummit, technological conference and technical seminars. （83 ）展会期间，我们会举办一系列的同期活动，比如：CEO 峰会、技术研讨会、技术交流会。
11、We shall deliver you the show-updates, pre-show guide, the schedule ofconcurrent events and soon, tok e e p you be t t er informed about the show.我们会及时向你们提供展会最新动态、展前指南、展会同期活动日程安排等材料，以便让你们更好了解本次展会。
12、I've noticed this debut show attracted many exhibitors from aroundworld.Please tell me how large the exhibition scale is. （116 ）我注意到初次展览就吸引了全世界众多参展商。
请告诉我本次展览的规模有多大。
13、In a survey conducted by a neutral institute, more than 95% of the poll saidthey were quite satisfied with the show. （131）一家中立机构的调查显示， 95% 的受访者对本次展会表示满意。
14、PCOs provide consultancy and services for clients, and get paidaccording tothe services provided. （151 ）专业会议组织者向客户提供咨询和服务，并根据所提供的服务收取报酬。
15、I think the work of a PCO is mainly to develop a meeting programaccording to the customers. requirements and to carry out marketing andpromotion work.（151 ）我认为专业会议组织者的工作主要是根据客户要求制定会议议程，并开展会议推广和销售。
16、This kind of meeting is mainly supported by registration fees andsponsorships from industrial players. （151）这类会议主要是靠会务费和龙头企业的赞助费来运作的。
17、Here's the packet with your name badge, programs, abstract booklet,mealcoupons and a conference memento in it. （169 ）这是会议资料袋，里面装有您的胸卡、会议议程、发言摘要小册、餐券及会议纪念品。
18、In addition, we have some sightseeing tours to some local attractions fordelegates and spouses. You're also welcome to join in. You can ask for moredetails at that travel agency desk. （169 ）此外，我们为与会代表及家属安排了本地几处景点的观光旅游，欢迎参加。