世纪商务英语 写作训练(第五版)14
世纪商务英语写作训练Lesson 3 补充 新
Punctuation Styles
There are two styles:mixed and open. Pay attention to the difference between them. Letters using mixed punctuation style have a colon after the salutaion and a comma after the complimentray close. Letters using open punctuation style do not have a colon after the salutation and a comma after the complimentary close. e.g. Dear Mr. Emerson: Dear Mr. Emerson Sincerely, Sincerely P.S. Some business writers use comma after both salutation and the complimentary close. This style is not used much in formal business writing.
Different kinds of closing based on formality:
Salutation Formal Complimentary close
Dear Sir/Madam Very truly yours, Yours very truly, Very sincerely yours, Very cordially yours, Sincerely yours, Cordially yours, Yours sincerely, Sincerely, Cordially, Yours truly, Yours,
世纪商务英语写作训练Lesson 1
About Positive and Negative Language
Group 1: Unfortunately, your order cannot be sent until next week. Your misunderstanding of our January 8 letter caused you to make this mistake. We regret to inform you that we must deny your request for credit. Group 2: Your order can be sent next week. If you had understood our January 8 letter, you have done it correctly. For the time being, we can serve you only on a cash basis.
Basic Patterns of Business Writing
Business messages can be organised either deductively(演绎法） direct order or inductively（归纳法）indirect order, depending on your prediction of the receiver’s reaction to your main idea. When you are going to send good-news and routine messages, deductive approach( direct order) should be adopted. When sending bad-news (negative) messages or trying to persuade the reader, inductive approach (indirect order) should be adopted. To inform to persuade to entertain
《世纪商务英语——外贸函电》参考书
Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。
我们愿与贵公司建立业务关系。
)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。
)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。
10154 商务英语写作
10154 商务英语写作选择题1.Directions: Read the following technical terms and choose the Chinese equivalent for each. Sale by Sample 凭样品买卖Port of Shipment 装运港Special Additional Risk 特殊附加险Net Weight 净重EXW (Ex Works) 工厂交货价DES (Delivered ex Ship) 目的港船上交货Packing List 装箱单Through B/L 联运提单Irrevocable L/C 不可撤销凭证Partial Shipment 分批装运2.Directions: Rearrange the following sentences to compose a good letter.A. We look forward to hearing from you soon.B. Since we might be interested in doing business with your company, we would like to have some information of your company and your products.C. We are a company that imports shoes for sale to France clients and we have enclosed our company’s brochure for your reference.D. We would therefore appreciate if you could give us a catalogue and price list regarding your products.E. Your company’s name comes to our attention through an article in the May issue of Business Magazine and we understand that you manufacture shoes of various sizes.Your answer for sentence 1: CYour answer for sentence 2: EYour answer for sentence 3: BYour answer for sentence 4: DYour answer for sentence 5: A3.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?(D)选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. I have your custom-printed business cards ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. You will be pleased to learn a new schedule of low-cost flights to Paris正确答案是：D4.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We take pride in announcing a new schedule of low-cost flights to Paris.B. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.C. Our warranty becomes effective only when we receive an owner’s registration.D. Welcome you to choose winter clothes in the spring at the Miss Style Clothing Store正确答案是：D5.Which of the following sentences is positive?选择一项：A. Construction can begin as soon as the building plans are approved.B. In response to your e-mail complaint, we are investigating our agent’s poor behavior.C. It is impossible to move forward without community support.D. If you fail to pass the examination, you will not qualify.正确答案是：A6.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. You can have a free catalogue of office furniture that saves money and shopping time for you.B. I have your custom-printed business cards ready.C. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.D. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.正确答案是：A7.Which of the following sentences is courteous?（B）选择一项：A. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.B. Will you please sign and return this form as soon as possible?C. Am I the only one who can read the operating manual?D. As director of your department, you will have to get your employees to use the correct forms. 正确答案是：B8.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. Your stay at Dalton’s B& B should be pleasant one. If you are unsatisfied, you’ll receive a coupon for a free dinner.C. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.D. I have your custom-printed business cards ready.正确答案是：B9.Which of the following sentences is courteous?选择一项：A. Let’s review the operating manual together so that you can get your documents to print correctly next time.B. This is the second time I’ve written. Can’t you get anything right?C. As director of your department, you will have to get your employees to use the correct forms.D. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.正确答案是：A10.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our warranty becomes effective only when we receive an owner’s registration.B. Your order will be delivered by UPS in time for your sales promotion on May 1st.C. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B11.Which of the following sentences is bias-free?选择一项：A. Every employee is entitled to see his personnel file.B. The woman professor is afflicted by heart disease.C. Some restaurants have a special menu for old people.D. Employees requesting sick leave must file the required paper-work at least two weeks prior to their requested leave.正确答案是：D12.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. It can be moved forward with community support.C. If you fail to pass the examination, you will not qualify..D. You won’t be disappointed with the electronic services we now offer.正确答案是：B13.Which of the following sentences is bias-free?选择一项：A. Employees requesting sick leave must file the required paper-work at least two weeks prior totheir requested leave.B. The old Spanish attorney was an expert trial lawyer.C. Some restaurants have a special menu for old people.D. The woman professor is afflicted by heart disease.正确答案是：A14.Which of the following sentences is positive?选择一项：A. In response to your e-mail complaint, we are investigating our agent’s poor behavior..B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. Construction cannot begin until the building plans are approved.正确答案是：C15.Which of the following sentences is bias-free?选择一项：A. The woman professor is afflicted by heart disease.B. The attorney was an expert trial lawyer.C. Every employee is entitled to see his personnel file.D. An employee requesting sick leave must file the required paper-work at least two weeks prior to her requested leave.正确答案是：B16.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. Anyone who can demonstrate proficiency in using the power equipment can rent it.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. I have your custom-printed business cards ready.正确答案是：B17.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?（A）选择一项：A. You will be pleased to learn a new schedule of low-cost flights to Paris.B. Our warranty becomes effective only when we receive an owner’s registration.C. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.D. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store. 正确答案是：A18.Which of the following sentences emphasizes the receiver-oriented attitude and the“you-view”?选择一项：A. I have your custom-printed business cards ready.B. You can have a free catalogue of office furniture that saves money and shopping time for you.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B19.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. Your new custom-printed business cards are ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We offer a free catalogue of office furniture that saves money and shopping time for readers.正确答案是：B20.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. You will qualify as soon as you pass the examination.C. It is impossible to move forward without community support.D. You won’t be disappointed with the electronic services we now offer.正确答案是：B21.Which of the following sentences is positive?选择一项：A. If you fail to pass the examination, you will not qualify.B. In response to your e-mail complaint, we are investigating our agent’s poor behavior.C. It is impossible to move forward without community support.D. You’ll be pleased with the electronic services we now offer正确答案是：D22.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.B. We take pride in announcing a new schedule of low-cost flights to Paris.C. Your warranty starts working for you as soon as you return your owner’s registration.D. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.正确答案是：C23.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. In response to your e-mail complaint, we are investigating our agent’s poor behavior..正确答案是：C24.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Anyone who can demonstrate proficiency in using the power equipment can rent it.B. I have your custom-printed business cards ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We offer a free catalogue of office furniture that saves money and shopping time for readers. 正确答案是：A25.Which of the following sentences is positive?选择一项：A. If you fail to pass the examination, you will not qualify..B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. Construction cannot begin until the building plans are approved.正确答案是：C26.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.B. You will be pleased to learn a new schedule of low-cost flights to Paris.C. Our warranty becomes effective only when we receive an owner’s registration.D. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.正确答案是：B27.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our warranty becomes effective only when we receive an owner’s registration.B. Your order will be delivered by UPS in time for your sales promotion on May 1st.C. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B28.Which of the following sentences is bias-free?选择一项：A. An employee requesting sick leave must file the required paper-work at least two weeks prior to her requested leave.B. Every employee is entitled to see his personnel file.C. The woman professor is afflicted by heart disease.D. The attorney was an expert trial lawyer.正确答案是：D29.Which of the following sentences is bias-free?选择一项：A. Some restaurants have a special menu for old people.B. The woman professor is afflicted by heart disease.C. The old Spanish attorney was an expert trial lawyer.D. Employees requesting sick leave must file the required paper-work at least two weeks prior to their requested leave.正确答案是：D30.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. We offer a free catalogue of office furniture that saves money and shopping time for readers.C. I have your custom-printed business cards ready.D. Your stay at Dalton’s B& B should be pleasant one. If you are unsatisfied, you’ll receive a coupon for a free dinner.正确答案是：D31.Which of the following sentences is courteous?（C）选择一项：A. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.B. As director of your department, you will have to get your employees to use the correct forms.C. Will you please sign and return this form as soon as possible?D. Am I the only one who can read the operating manual?正确答案是：C32.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.C. I have your custom-printed business cards ready.D. You can have a free catalogue of office furniture that saves money and shopping time for you. 正确答案是：D33.Our prices, which include sales tax, was raised last month.A B C DYour answer:D解析：本题考查主谓一致的用法。
自考国际商务英语(05844)教材英文课文(2005年版)电子版
自考国际商务英语（05844）教材英文课文(2005年版)电子版LESSON 1 International BusinessTHE STRUCTURE OF THE ARTICLE:了解国际商务与内商务的区别，熟悉贸易、投资及其他际商务活动的含义、特点、运作方式等。
Major difference between international business and domestic business(A. differences in legal systemB. differences in currenciesC. differences in cultural backgroundD. differences in natural and economic conditionsMajor types of international business.A. tradea. commodity tradeb. service tradeB. investmenta. foreign direct investmentb. portfolio investmentC. other typesa. licensing and franchisingb. management contract and contract manufacturingc. turnkey project and BOTTEXT:International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.International business involves more factors and thus is more complicated than domestic business. The followings are some major differences between the two:1(The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2(Different counties usually use different currencies and theparties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3(Cultural differences including language, customs, traditions, religion, value, behavior etc. Often constitute challenges and even traps for people engaged in international business.4(Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.With the development of economic globalisation, few people or companies can completely stay away from international business. Someknowledge in this respect is necessary both for the benefit of enterprises and personal advancement. International business first took the form of commodity trade, i. e. exporting and importing goods produced or manufactured in one countryfor consumption or resale in another. This form of trade is also referred to as visible trade.Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade(无形贸易). Today, the contribution of service industries of thedeveloped countries constitutes over 60 ,of their gross domestic products and account for anincreasing proportion of world trade.Another important form of international business is supplyingcapital by residents of one country to another, known as international investment. Such investments can be classified into two categories. The first kind of investments, foreign direct investments or FDI for shortis made for returns through controlling the enterprises or assets invested in in a host country. The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment(证券投资) refers to purchases offoreign financial assets for a purpose other than controlling. Suchfinancial assets may be stocks , bonds or certificates of deposit. Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars.Besides trade and investment, international licensing andfranchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property (知识产权)to a firm in another country. Such intellectual property may be trademarks (商标), brand names (品牌), patents (专利), copyrights (版权) or technology. Firms choose licensingbecause they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in thename of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business. Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonuses based on profitability or sales growth are also specialized in management contracts. Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choiceenabling a foreign company to operate in the industry without owning the assets.By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e. g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser.BOT is a popular variant of the turnkey project where B stands for build, O for operate and T for transfer. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.2 income level and the world market——————————————————————————————————————————————掌握国内生产总值，国民生产总值，人均收入等概念的含义。
世纪商务英语写作训练第五版第二单元答案
世纪商务英语写作训练第五版第二单元答案1、Then the speaker _____the various factors leading to the economic crisis. [单选题] *A.went onB.went afterC.went into(正确答案)D.went for2、I haven’t met him _____ the last committee meeting. [单选题] *A. forB. since(正确答案)C. atD. before3、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)4、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?5、Mary _____ be in Paris. I saw her just now on campus. [单选题] *A. mustn'tB. can't(正确答案)C. need notD. may not6、We need two ______ and two bags of ______ for the banana milk shake.（）[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts7、—Judging from ____ number of bikes, there are not many people in the party.—I think so. People would rather stay at home in such _____ weather. [单选题] *A. the, aB. a, /C. the, /(正确答案)D. a, a8、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment9、Bob used ______ on the right in China, but he soon got used ______ on the left in England.（）[单选题] *A. to drive; to driveB. to drive; drivingC. to driving; to driveD. to drive; to driving(正确答案)10、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another11、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or12、--It is Sunday tomorrow, I have no idea what to do.--What about _______? [单选题] *A. play computer gamesB. go fishingC. climbing the mountain(正确答案)D. see a film13、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)14、4．—Alice’s never late for school.—________. [单选题] *A．So am I.B．So was I.C．Neither am I. (正确答案)D．Neither have I.15、My daughter is neither slim nor fat and she’d like a _______ skirt. [单选题] *A. largeB. medium(正确答案)C. smallD. mini16、73．The moonlight goes ____ the window and makes the room bright. [单选题] *A．acrossB．through(正确答案)C．overD．in17、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)18、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long19、_______ your help, I can’t finish my job. [单选题] *A. withB. without(正确答案)C. inD. into20、22．______ is convenient to travel between Pudong and Puxi now. [单选题] * A．It(正确答案)B．ThisC．ThatD．What21、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing22、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look23、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get24、—Could you please make the bed?—______.（）[单选题] *A. Yes, I wasB. No, I don’tC. Sure, I’ll do it(正确答案)D. No, that’s no problem25、62．--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A．a; theB．a; a(正确答案)C．the; aD．the; the26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、46．The pants look cool.You can ________. [单选题] *A．try it onB．try on itC．try them on(正确答案)D．try on them28、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)29、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading30、The man called his professor for help because he couldn’t solve the problem by _______. [单选题] *A. herselfB. himself(正确答案)C. yourselfD. themselves。
商务英语函电Lesson14
14
Content Words Text Exercises
Placing a duplicate order
• Dear Sarah, • We have the pleasure of confirming your duplicate
order for 1000 dozen bed sheets on the same terms and conditions as per Order No. 8643.
stipulation n. 规定，条款 • We find the stipulations in your L/C different from
NOTES
those in our contract.
• 其他条款与20135合同一样。 The other stipulations are the same as those in Contract No. 20135.
satisfaction of our clients. • =Our new mode of packing turns out to our clients’ satisfaction. • =Our new mode of packing turns out satisfactory
to our clients.
demand. • 类似表达: • • be coming near be drawing near
• Christmas Day is approaching, pls make shipment
asap.
dispatch v. & n. 发送；派遣
• 也可写作：despatch=make shipment, ship the
商务英语写作实务课件Unit 14
I. Format
Salutation Body: 1. a quotation or an attention-grabbing short story to catch the readers’ attention 2. a description of the product in the readers’ interest to arouse their interest 3. evidences of inspiring the readers’ desire to buy your product to stimulate their desire 4. encouragement to act immediately to induce their action of purchase Complimentary Close Signature
Section Two Samples
Sample 1
Dear Sirs, Did you know it equally costs $10,000.00 for efficiency your staff waste every year? Of course you know the damage of inefficiency operation to your company, please contract our training to save your company money. To upgrade the work efficiency of your employees, you may now contract “How to Efficiently Work”, a training seminar tailored to your employees. Further, we will conduct the seminar at your company during the time most convenient for your busy staff. “How to efficiently Work” reviews increase of staff motivation, development of a good interest in work, efficiency standards, rational plan goals, and much more. An efficient staff will meet your specific needs. Over 100 companies around the country will attest to the practicality of this training program. Submit your request at our website: www. or call this toll-free number : 0099-8899-8384. You will get a satisfactory answer!