番茄花园-外贸英语函电(课堂PPT)
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外贸函电完整ppt课件
完整版PPT课件
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• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
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Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
外贸英语函电交流课程介绍ppt课件
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七、教师队伍建设
• 教学队伍职称、年龄结构合理。本课程组共有4名专职主讲教师， 两名外聘职业经理人担任实训教师。100%的主讲教师都具备 “双师”素质，100%主讲教师具有丰富的涉外企业工作经验。 课程组教师教学经验丰富，在课堂上能理论联系实际，教学效果 好，连续多年评教结果优秀；主持或参与国家、省、市级课题多 项；有较强的社会服务能力，为各类培训机构、企业培训，并担 任各种外语考证的考评员；建立了校企课程教学合作机制，聘请 了1名长期工作在涉外企业的优秀管理者担任课程客座教师，为学 生举办主题讲座并承担课程建设和实践性教学任务。
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四、课程设计的理念与思路
• 3、教学模式 • 在教学模式上，我们提出了“TTP”教学模式， • 即课堂教学（Teaching）、 • 校内模拟实训（Training） • 和校外顶岗实习（Practice）相结合。
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五、教学方法与手段
• 一、教学方法 • 1.案例教学法 • 本课程所采用的教材以案例为主线编写。因此，我们首选案例
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八、教材建设
• 课程辅助校本教材内容来自区域经济中优势行业或产业外贸典
型工作任务。我们针对高职高专学生的特点，听取企业专家意见， 准备编并写出版国家了“十一五”教材《商务英语函电》。本书 内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式 发票，通信方式，促销，付款方式，包装，保险，装运，投诉和 索赔等贸易业务。每章涉及一个外贸行业（如服装、石材、树脂、 包袋、机械模具、电器），遵循了“应用型原则”,突出了外贸信
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五、教学方法与手段
• 二、教学手段 • 采用多媒体教学手段呈现真实工作案例 • 运用现代化的多媒体技术进行教学，提高学生的学习兴趣。
根据需要补充真实案例材料等相关内容。以教材为为主要学习资 源，充分挖掘、建设课程学习资源库，如通过我校毕业生收集外 贸公司具有不同行业特点的实际往来信函、各种商品交易会图片 和影像资料、以及泉州、晋江等地的一些著名外贸企业的介绍资 料、国内着名B2B商务网站等资源转化为CALL课件在课堂上演 示，供学生学习。这样，课程内容可以得到不断地更新，从而从 多方面体现课堂内容的多样性和实用性，促使学生能够一步步地 更有效地来熟悉各个业务环节。
七、教师队伍建设
• 教学队伍职称、年龄结构合理。本课程组共有4名专职主讲教师， 两名外聘职业经理人担任实训教师。100%的主讲教师都具备 “双师”素质，100%主讲教师具有丰富的涉外企业工作经验。 课程组教师教学经验丰富，在课堂上能理论联系实际，教学效果 好，连续多年评教结果优秀；主持或参与国家、省、市级课题多 项；有较强的社会服务能力，为各类培训机构、企业培训，并担 任各种外语考证的考评员；建立了校企课程教学合作机制，聘请 了1名长期工作在涉外企业的优秀管理者担任课程客座教师，为学 生举办主题讲座并承担课程建设和实践性教学任务。
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四、课程设计的理念与思路
• 3、教学模式 • 在教学模式上，我们提出了“TTP”教学模式， • 即课堂教学（Teaching）、 • 校内模拟实训（Training） • 和校外顶岗实习（Practice）相结合。
13
五、教学方法与手段
• 一、教学方法 • 1.案例教学法 • 本课程所采用的教材以案例为主线编写。因此，我们首选案例
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八、教材建设
• 课程辅助校本教材内容来自区域经济中优势行业或产业外贸典
型工作任务。我们针对高职高专学生的特点，听取企业专家意见， 准备编并写出版国家了“十一五”教材《商务英语函电》。本书 内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式 发票，通信方式，促销，付款方式，包装，保险，装运，投诉和 索赔等贸易业务。每章涉及一个外贸行业（如服装、石材、树脂、 包袋、机械模具、电器），遵循了“应用型原则”,突出了外贸信
15
五、教学方法与手段
• 二、教学手段 • 采用多媒体教学手段呈现真实工作案例 • 运用现代化的多媒体技术进行教学，提高学生的学习兴趣。
根据需要补充真实案例材料等相关内容。以教材为为主要学习资 源，充分挖掘、建设课程学习资源库，如通过我校毕业生收集外 贸公司具有不同行业特点的实际往来信函、各种商品交易会图片 和影像资料、以及泉州、晋江等地的一些著名外贸企业的介绍资 料、国内着名B2B商务网站等资源转化为CALL课件在课堂上演 示，供学生学习。这样，课程内容可以得到不断地更新，从而从 多方面体现课堂内容的多样性和实用性，促使学生能够一步步地 更有效地来熟悉各个业务环节。
《外贸英语函电》PPT课件
CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
编辑ppt
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
编辑ppt
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编辑ppt
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
quote one’s lowest price/ make (give/send) lowest quotations.
编辑ppt
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
编辑ppt
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编辑ppt
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
外贸英语函电PPT课件
Learning objectives: •To enable students to master the principles of business letter writing; •To become acquainted with（开始熟悉） the general layout（总体） of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Identify and correct common errors（识别和改正常见错误） found in sentence structures
Master（精通） the natural written English
The most important objective of taking this course is ***To cultivate（培养） the sense of doing business • learning the tone of writing • learning the format （格式）(letter, memo（备注，便rd choice • learning the principles of writing • learning the skills of negotiation
• 学习内容：
– 本课程主要学习信例，大量学习外贸实务基本 环节中有代表性的信例。外贸实务基本环节有： 建立业务关系和资信调查、询盘、报盘和报价、 还盘、订单，履行订单、支付、包装和运输、 信用证的修改和展期、索赔和解决索赔等。
外贸英语函电.PPT课件
Prof. Thompson Harvard University Boston, MA 02163 U.S.A.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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19
Chapter 1 Introduction
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9
2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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10
(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.
《外贸英语函电u》PPT课件学习资料
《外贸英语函电u》PPT 课件
目录/contents
1 Introduction
2 Writiers
4 Key words and phrases
5 Useful sentences
•
6 Exercises
Introduction
• In recent years, the concept of International Trade has become much bigger. It may be defined as International Business Activities, which include import and export, services, the manufacture of goods, the moving of people and technologies between countries; the investment of capital and the ownership of business enterprises in countries not one´s own; and processing or assembling with the supplied materials or parts, cooperative production, compensation trade, leasing trade, bidding etc.
Zurich
SWITZERLAND
Dear Sirs,
Our representatives and engineers,upon their return from Zurich,made a specific report in the machine they saw last month.Their point of view is that if we take up this deal in the form of compensation trade and repay the cost of the machine with products produced withe the said machine,we can avoid tying up our funds.
目录/contents
1 Introduction
2 Writiers
4 Key words and phrases
5 Useful sentences
•
6 Exercises
Introduction
• In recent years, the concept of International Trade has become much bigger. It may be defined as International Business Activities, which include import and export, services, the manufacture of goods, the moving of people and technologies between countries; the investment of capital and the ownership of business enterprises in countries not one´s own; and processing or assembling with the supplied materials or parts, cooperative production, compensation trade, leasing trade, bidding etc.
Zurich
SWITZERLAND
Dear Sirs,
Our representatives and engineers,upon their return from Zurich,made a specific report in the machine they saw last month.Their point of view is that if we take up this deal in the form of compensation trade and repay the cost of the machine with products produced withe the said machine,we can avoid tying up our funds.
Unit 12Insurance《外贸英语函电》PPT课件
For transactions concluded on CIF basis，we usually effect insurance with PICC against All Risks，as per Ocean Marine Cargo Clauses of PICC dated January 1，1981.Should you require the insurance to be covered as per Institute Cargo Clauses（ICC），we would be glad to comply，but if there is any difference in premium between the two，it will be charged to your account.
For CIF transactions，we usually effect insurance for 110% of the invoice value against …（risks），that is to say 100% is for CIF invoice value and 10% is to cover a reasonable profit and some expenses.Sometimes，buyers may request insurances to cover more than 110%.In such circumstances， the extra premium will be for buyer's account.
We hope our above information will provide you with all the information you wish to know and we are now looking forward to receiving your order.
For CIF transactions，we usually effect insurance for 110% of the invoice value against …（risks），that is to say 100% is for CIF invoice value and 10% is to cover a reasonable profit and some expenses.Sometimes，buyers may request insurances to cover more than 110%.In such circumstances， the extra premium will be for buyer's account.
We hope our above information will provide you with all the information you wish to know and we are now looking forward to receiving your order.
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Unit One Introduction to Business Letters (商务信函概论)
Criteria for Business Letters
C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats.
D. COMPLETENESS Our letters should include all the necessary information and data.
E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy.
1. Determine our purpose of writing a certain letter. 2. Identify who the readers are. 3. Organize the message, which is to be contained in the letter. 4. Write a draft. 5. Polish the writing.
to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Unit One Introduction to Business Letters (商务信函概论)
下一页
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外贸英语函电
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Unit Twelve Urging Establishment of L/C
王
Unit Thirteen L/C Amendment & Extension 丽
Unit Fourteen Shipment
Unit Fifteen Packing & Shipping Marks
Unit Twenty-one Compensation Trade
上一页
Unit One Introduction to Business Letters (商务信函概论)
Functions of Business Letters
to inform, which refers to conveying the vast amount of information needed to dayto-day operations of the business;
Unit Sixteen Insurance
Unit Seventeen Making a Claim
Unit Eighteen Acceptance of a Claim
Unit Nineteen Replacing Merchandise
Unit Twenty Processing & Assembling Trade
Criteria for Business Letters
A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.
Unit Six Non-firm Offers
Unit Seven Counter-offers
Unit Eight Placing & Confirming an Order
Unit Nine Declining an Order
Байду номын сангаас
Unit Ten Placing Repeat Orders
Unit Eleven Terms of Payment
B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
The General Procedures for Business Letter Writing:
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外贸英语函电
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Unit One Introduction to Business Letters
王
Unit Two Establishing Business Relations
丽
Unit Three Inquiries
Unit Four Offers & Quotations
Unit Five Firm Offers
Particular Address or Attention Line
Salutation
Subject Line or Caption ____________________B_o_d_y__o_f _th__e_l_et_t_e_r_________________ ___________________________________________________ ___________________________________________________
Unit One Introduction to Business Letters (商务信函概论)
Elements of Business Letters and Their Positions in the Letter:
Letterhead
Reference Number Date Inside Address