SWOT分析模型(英文版)
SWOT分析模型-中英文版
《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
SWOT分析模型-中英文版
《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
SWOT_analysis 优劣势分析 (英文)
For the external factors (OT)
High
Probability of occurrence
Low
Seriousness of Impact
Low
High
an organization.
TIPS
Consider this from the technologists point of view and from the point of view of the people who will use the data.
Don't be modest. Be realistic. If you are having any difficulty with this, try writing down a list of the characteristics of Earth observation missions and data products. Some of these will hopefully be strengths!
Opportunities and threatnds in the competitive
environment
Trends in the technological environment
Trends in the socio-cultural environment
Developments in science and technology. Changes in markets on both a national and international scale. Changes in government policy e.g. removal of international trade barriers, signing Kyoto
SWOT分析法8大经典案例（中英文双语版）
SWOT分析法8大经典案例（中英文双语版）注：以下的SWOT分析案例并不是最新的，但仍有参考和借鉴价值。
案例一：中国电信的SWOT分析在已经过去的一年里，中国电信的新闻热点、焦点不断。
电信资费的调整、中国电信南北大分拆以及中国电信将面临入世挑战等让人们瞩目。
在新的一年里，中国电信又将上演一场“与狼共舞”的惊险剧目。
面对激烈的市场竞争，对中国电信进行SWOT分析,也许能让大家对中国电信未来的发展有一个清醒的、客观的认识。
中国电信的优势(strength)和劣势(weakness)分析自20世纪80年代中期起，中国电信经历了近20年的高速发展，已经形成了规模效益。
尽管此间经历了邮电分营、政企分开、移动寻呼剥离、分拆重组等一系列的改革，但在中国的电信业市场上，中国电信仍具有较强的竞争和发展优势。
主要表现在客户资源、网络基础设施、人才储备、服务质量等方面：1、中国电信市场引入竞争机制后，中国电信与中国移动、中国联通、中国网通等运营商展开激烈竞争。
中国电信南北分拆后，在保留原有大部分固定电话网和数据通信业务的同时，继承了绝大部分的客户资源、保持良好的客户关系，在市场上占领了绝对的优势。
1.79亿的固定电话用户，1500多万的数据通信用户，为中国电信发展业务，增加收入奠定了良好的基础。
2、中国电信基础网络设施比较完善。
改革开放20多年来，中国电信己建成了覆盖全国，以光缆为主、卫星和微波为辅的高速率、大容量、具有一定规模、技术先进的基础传输网、接入网、交换网、数据通信网和智能网等。
同时DWDM传输网，宽带接入网相继建设数据通信网络和智能网不断扩容。
中国电信的网络优势已经成为当前企业发展的核心能力，同时具备了向相关专业延伸的基础和实力。
3、中国电信在发展过程培养和储备了一大批了解本地市场、熟悉通信设备的电信管理和技术的能力较高、结构合理的管理和专业人才。
同时中国电信还积累了大量丰富的运营管理经验，拥有长期积累的网络管理经验、良好的运营技能和较为完善的服务系统。
英文版品牌swot分析
We should make advanced business philosophy as a leader, the audience market as the main guide ,a high level of production technology as a means ,establish brand TV model as the goal, comprehensive reform, and create a new situation of diversified development
数字电视 ，IPTV，手机电视等
With entertainment-oriented Hunan satellite TV in the big events, serious events (such as the 2008 snow storms, earthquakes, and so on), should seek for their own perspective, to guide public opinion trends.
Because the network has the advangtage of promptness, and can be selective and interactive, large amounts of information to meet the different needs of various audiences, cause diversion to the viewers at the same time, limited advertising market is devour. TV's potential competitors are also increasing, including digital TV, IPTV, mobile TV and etc.
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
SWOT分析法8大经典案例(中英文双语版)
SWOT分析法8大经典案例(中英文双语版)注：以下的SWOT分析案例并不是最新的，但仍有参考和借鉴价值。
案例一:中国电信的SWOT分析在已经过去的一年里,中国电信的新闻热点、焦点不断。
电信资费的调整、中国电信南北大分拆以及中国电信将面临入世挑战等让人们瞩目。
在新的一年里，中国电信又将上演一场“与狼共舞”的惊险剧目。
面对激烈的市场竞争,对中国电信进行SWOT分析,也许能让大家对中国电信未来的发展有一个清醒的、客观的认识。
中国电信的优势(strength）和劣势(weakness）分析自20世纪80年代中期起,中国电信经历了近20年的高速发展，已经形成了规模效益。
尽管此间经历了邮电分营、政企分开、移动寻呼剥离、分拆重组等一系列的改革，但在中国的电信业市场上,中国电信仍具有较强的竞争和发展优势。
主要表现在客户资源、网络基础设施、人才储备、服务质量等方面：1、中国电信市场引入竞争机制后，中国电信与中国移动、中国联通、中国网通等运营商展开激烈竞争.中国电信南北分拆后，在保留原有大部分固定电话网和数据通信业务的同时,继承了绝大部分的客户资源、保持良好的客户关系，在市场上占领了绝对的优势。
1.79亿的固定电话用户,1500多万的数据通信用户，为中国电信发展业务,增加收入奠定了良好的基础。
2、中国电信基础网络设施比较完善.改革开放20多年来,中国电信己建成了覆盖全国，以光缆为主、卫星和微波为辅的高速率、大容量、具有一定规模、技术先进的基础传输网、接入网、交换网、数据通信网和智能网等。
同时DWDM传输网，宽带接入网相继建设数据通信网络和智能网不断扩容。
中国电信的网络优势已经成为当前企业发展的核心能力，同时具备了向相关专业延伸的基础和实力。
3、中国电信在发展过程培养和储备了一大批了解本地市场、熟悉通信设备的电信管理和技术的能力较高、结构合理的管理和专业人才。
同时中国电信还积累了大量丰富的运营管理经验,拥有长期积累的网络管理经验、良好的运营技能和较为完善的服务系统。
简述swot模型
简述swot模型
SWOT模型是一种广泛应用的管理分析工具,其英文全称是Strengths、Weaknesses、Opportunities、Threats,中文意为优势、劣势、机会和威胁。
SWOT模型重点在于对企业、组织和项目的内部和外部环境进行分析,明确自身的优势和劣势,以及外在的机会和威胁。
该模型共分为四个部分：
1. 优势（Strengths）：指企业、组织或项目的优点和优势,例如品牌形象、技术实力、市场份额、团队素质等。
其中,优势有助于企业或组织在竞争中获得优势。
2. 劣势（Weaknesses）：指企业、组织或项目的缺点和不足,如管理不善、生产工艺落后、产品质量不佳、盈利能力较弱等。
要避免和扭转劣势,提高竞争力。
3. 机会（Opportunities）：指与企业、组织或项目有关的外部机遇,如市场扩张、技术进步、政策支持、行业趋势等。
要及时把握机会,实现企业或组织发展。
4. 威胁（Threats）：指企业、组织或项目所面临的外部威胁,例如市场竞争加剧、新的市场进入、法律法规变化、自然灾害等。
要预测和规避威胁,保持企业或组织健康发展。
通过对这四个方面的分析,企业、组织或项目可以确定自身的优势和劣势,制定合理的战略和对策,提高竞争力和发展机会。
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Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
Match internal weaknesses with external threats and record the resulting Weaknesses-Threats Strategies.
At this point in the process, you’ll have a significant list of potential strategies. You’ll need to weigh the impact of the various factors in your analysis and select the most feasible strategy to implement. Ideally, you’ll select a SO strategy, but often you’ll need to implement one of the other three types of strategies to overcome a weakness or address a threat before being in a position to implement a S-O strategy.
Assessing your strengths
The first two elements of your analysis focus on internal capabilities. Strengths can come from many sources, including your team members, your product line, your bank account, your production process, your patents, or your market share. List your strengths in these and any other relevant categories.
Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective
Strengths Weaknesses
Opportunities
StrengthOpportunity strategies
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
Conduct your own SWOT analysis
A BNET Professional Development Tool Version 2.0 January 29, 2007
Competitive Analysis
Who are my competitors?
How do Iቤተ መጻሕፍቲ ባይዱanalyze them?
Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective
This competitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team.
List external opportunities
List external threats. List internal strengths. List internal weaknesses. Match internal strengths with external opportunities and list the resulting Strengths-Opportunities strategies in the matrix chart. Match internal weaknesses with external opportunities and list the resulting Weaknesses-Opportunities strategies. Match internal strengths with external threats and list the resulting Strengths-Threats Strategies.
Conducting a SWOT analysis
There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known as a TOWS matrix).
1.
2. 3. 4. 5. 6. 7. 8.
Pixar Animation Studios
To illustrate the SWOT analysis technique, we’ve used Pixar of Finding Nemo fame as a sample case. As you learn about SWOT analysis, you’ll see what results Pixar might have if it used the same technique.
Why use SWOT analysis?
Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique:
Strengths Weaknesses