商务英语泛读第1周教案
泛读教程1导入课件Week1 Introduction to_Extensive_Reading_Course
The two different functions of the two types of reading courses
• On Reading (Bacon ): three types of books
• Intensive reading ：
1. bottom –to-top (word-sentence-paragraph-article); to read thoroughly—literal, critical and aesthetic understanding 2. to be applied in reading classical works (涵咏工夫兴味长--- 经典 ) 3. to discover rules, standards and wisdom (专，一门深入—得定)
• What are the factor that can influence English reading comprehension?
Factors the influence Reading Comprehension
speed of reading; reading comprehension ability
* Why: helpful for speaking and writing
Introduction of the Course
(aim： help Ss understand the function of this course)
• What’s reading?
What’s reading?
• Interactively cognitive process; communication between writer and reader
商务英语精读设计方案
商务英语《英语泛读》课程教学设计方案系（部）：经济管理系教研室：商务英语专业授课人：孟姝怡大学英语泛读是大学英语教学五个模块即精读读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.因此,采用全新的教学模式和现代化的教学手段,对泛读进行对全面的改革,显得格外重要.自大学外语教研部成立以来,特别是近三年来我们十分重视大学英语泛读课程的建设,投入了大量的精力.根据我校学生的实际情况,在教学实践中,我们在注重教学理论研究的同时,还注意理论与实践相结合和处理知识与能力,学与用的关系;注重传统教学手段与现代化教学手段的结合,改革大学英语泛读教学内容和教学方法,并制定出泛读课程教学设计方案一、教学内容、目的与要求说明（一）课程的性质和特点《英语泛读》既是英语语言学习的基础课程，也是一门综合性课程。
它的任务在于系统地传授基础语言知识，（包括语法、语音、词汇、语篇结构、文体、语言功能等）训练基本的语言技能（听、说、读、写、译），培养学生运用英语进行交际的综合能力。
通过本课程的学习，使学生掌握基本语音、基本语法和基本词汇，并在此基础上，进行听、说、读、写、译等各项训练，培养学生综合运用英语的能力。
同时指导学生的学习方法，培养他们的逻辑思维能力，提高学生的跨文化交际意识和综合人文素养，为获得英语交际能力打下扎实的基础。
这些明确的教学目标是英语专业人才培养的核心，因此历年来，学院对商务英语专业泛读课给予了高度的重视，投入了一定的人力物力保证这一重点课程的建设和不断完善。
（二）教学内容和要求1.教学内容：《阅读教程1》课程教学内容分为10个单元，分一个学年进行授课，对不同单元的教学要求分别叙述如下Unit 1 Learning a Foreign LanguageWith the development of globalization, intercultural communication has been on the increase. And this increase of cross-cultural communication sets a new task for many people: learning a foreign language. Most Chinese young people choose English as their first foreign language to learn, because they believe English is and will be widely used worldwide. Although many of them start the task with confidence and are determined to learn English well, the lack of communicative situations to use English soon cools their ardor, for they find that it is by no means a piece of cake to learn a foreign language without much chance to use it in real communication.Unit 2 Making IntroductionsIn introducing two people, the general rule is to introduce other people to the person you wish to honor. The old are honored in the West as in China. Women have been honored in the West since the days of knighthood. A man always rises for an introduction, except that it is sometimes all right for an elderly man to remain seated when a young man is introduced to him. The hostess always rises for an introduction.Unit 3 Jobs and ResponsibilitiesSome customer services representatives help people decide what types of products orservices would best suit their needs. They may even aid customers in completing purchases or transactions. Although the primary function of customer services representatives is not sales, some may spend time encouraging customers to purchase additional products or services. (For information on workers whose primary function is sales, see the statements on sales and related occupations elsewhere in the Handbook.) Customer services representatives also may make changes or updates to a customer’s profile or account information. They may keep records of transactions and update and maintain databases of information.Unit 4 Time ManagementTime management is a set of principles, practices, skills, tools, and systems working together to help you get more value out of your time with the aim of improving the quality of your life. An important aspect of time management is planning ahead. Sometimes, successful time management involves putting in more time at the outset in order to reorganize one’s life.Unit 5 Time ManagementThe Right Start is the largest national specialty retailer of juvenile products for infants and young children. Parents have trusted them to offer the most innovative, high-quality, safety tested products for their children since 1985. The Right Start carries a carefully selected assortment of the finest quality strollers, car seats, developmental toys, books, videos, music, nursery accessories, and home safety items, plus a complete assortment of care products. When you visit one of The Right Start’s 33 stores nationwide, you will find friendly, knowledgeable sales associates eager to help you with parenting solutions. Shop with confidence where you’ll find the best products from brands you know and trust — always at great prices.Unit 6 Office EquipmentKeep a small cache of supplies handy. You’ll save a surprisingly large amount of time if you keep essential supplies within easy reach —perhaps in a desk drawer. Otherwise, you’ll find yourself making two or three daily trips to the supply closet. That can break your rhythm and waste your time.Unit 7 Work EnvironmentStart with the environment: inspect your building and evaluate the temperature, lighting and music to make sure they provide comfort and a good environment to work. Next, inspect the work area. Is it clean and maintained? How is it furnished and decorated? The equipment and furnishings should be ergonomic in design to provide support and comfort for the workers.Unit 8 Job SatisfactionJob satisfaction is a factor that affects productivity in the workplace. Employees are dissatisfied with their jobs for various reasons. Dissatisfaction may be caused by the employee’s performance at work, or it may be caused by the job itself. People with no job satisfaction are likely to suffer from stress and even job burnout, which is an increasingly common phenomenon in today’s stressful workplace. But while some job stress is a normaloccurrence at least some of the time in most jobs, how can you tell when you’ve lost the ability to manage the sources of that stress and when they’re leading to job burnout?Unit 9 Business ContactBusiness contact, which refers to the communications between business counterparts, is an important part in doing business successfully. It includes many aspects such as welcoming visitors, arranging business activities, bidding farewells etc. Business contact can be made through e-mails, phone calls, face-to-face contacts and other means of communication.Unit 10 Business AdvertisingAdvertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc.3.对学生能力培养的要求通过本课程的学习，培养学生掌握必需的、实用的英语语言知识和技能，注重学生逻辑思维能力和独立学习能力，深化学生对不同社会文化知识的了解，增强对文化差异的敏感性，使学生能以英语为工具交流信息，并为进一步提高英语的应用能力打下良好的基础。
大学生商务英语阅读课教案
课程名称：商务英语阅读课时：2课时教学对象：大学生教学目标：1. 提高学生的商务英语阅读能力，帮助学生掌握商务英语阅读的基本技巧。
2. 培养学生分析、理解和运用商务英语文章的能力。
3. 增强学生的商务知识，拓宽国际视野。
教学重点：1. 商务英语阅读的基本技巧。
2. 商务英语文章的分析与理解。
教学难点：1. 商务英语文章中专业词汇和术语的理解。
2. 商务英语文章的阅读速度与准确度。
教学准备：1. 教材：《商务英语阅读》2. 课件：商务英语阅读技巧、商务英语文章分析3. 相关商务英语文章教学过程：第一课时一、导入1. 引导学生回顾上节课学习的内容，让学生谈谈自己在商务英语阅读中遇到的困难。
2. 简要介绍本节课的学习目标。
二、讲解商务英语阅读技巧1. 阅读前：快速浏览文章，了解文章大意。
2. 阅读中：关注文章中的关键词、短语和句子结构。
3. 阅读后：总结文章主旨，分析文章结构。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章中的专业词汇、句型和结构。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
第二课时一、复习导入1. 复习上节课所学内容，检查学生对商务英语阅读技巧的掌握程度。
2. 让学生谈谈自己在练习中的收获和困惑。
二、讲解商务英语文章分析1. 分析文章结构，如引言、正文、结论等。
2. 分析文章中的论点、论据和论证方法。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章的结构、论点和论证方法。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
五、总结1. 回顾本节课所学内容，强调商务英语阅读技巧和文章分析的重要性。
2. 鼓励学生在课后继续阅读商务英语文章，提高自己的商务英语阅读能力。
教学反思：本节课通过讲解商务英语阅读技巧、案例分析、课堂练习等环节，帮助学生掌握商务英语阅读的基本技巧，提高商务英语阅读能力。
《商务英语阅读1》课程教学过程 课程管理
《商务英语阅读1》课程教学过程课程管理一、课程概述1.1 课程名称：《商务英语阅读1》1.2 课程目标：通过本课程学习，学生将能够熟练阅读商务英语材料，掌握商务英语的词汇和语法，并能够理解商务英语的基本逻辑和结构。
1.3 课程内容：商务英语的基础阅读，商务英语词汇积累，商务英语语法梳理，商务英语阅读实践等。
二、课程教学过程2.1 阶段一：导入在开设《商务英语阅读1》课程时，首先要进行课程导入。
可以通过商务英语相关的视频、图片、故事等方式，激发学生对商务英语的兴趣，帮助学生预习和了解本门课程的重要性和实用性。
2.2 阶段二：教学主体在教学主体阶段，老师需要结合教材内容，对商务英语的基础知识进行讲解，并引导学生进行词汇和语法的学习。
老师还应该引导学生进行商务英语阅读实践，让学生在实际阅读中巩固所学知识。
2.3 阶段三：课程总结在《商务英语阅读1》课程的最后阶段，老师应该对本门课程的教学内容进行总结。
可以结合学生的学习情况，做出适当的反馈和评价，并展望下一个学习阶段的目标和内容，为学生的学习之路指明方向。
三、课程管理3.1 学习资源管理为了保证《商务英语阅读1》课程的高效进行，学校需要提供足够的学习资源。
包括教学用书、多媒体设备、阅读材料等，以便学生能够在良好的学习环境中进行学习和实践。
3.2 教学活动管理课程管理还需要对教学活动进行有效管理。
老师应该制定详细的教学计划和教学日程，保证每个教学环节都能得到充分的利用，并对学生的学习进行及时的跟踪和督促。
3.3 学生评价管理《商务英语阅读1》课程的学习成果需要进行及时的评价。
学校可以通过考试、作业、阶段性测验等方式对学生进行评价，及时发现学生存在的问题，并进行帮助和指导，推动学生的学习进展。
四、个人观点作为一门商务英语基础课程，《商务英语阅读1》的教学过程和课程管理对于学生的学习十分关键。
在这门课程中，学校和老师需要合理运用各种教学资源，制定出合理的教学计划，并积极对学生进行评价和指导，以便学生能够在学习过程中不断提高，达到预期的学习目标。
新编商务英语精读1教案
任课班级：商务英语131 班教案编号： 1 周 1 号2013 ～2014 学年度第一学期教学时间：2013 年月日ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow,controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money tothe company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.任课班级：商务英语131 班教案编号： 1 周 2 号2013 ～2014 学年度第一学期教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
《商务英语泛读》课程标准范文
《商务英语泛读》教程课程标准教研室：商务英语专业日期：2011年8月25日《商务英语泛读》课程标准一、课程基本信息1、课程代码：2、课程名称：商务英语泛读3、学时/学分：2学时/6学分4、先修课程：英语语法、听力、口语5、面向对象：商务英语专业专科生6、开课系（部）：经济管理系7、教材、教学参考书：教材是虞苏美主编的《商务英语泛读》一书，高等教育出版社2004年8月第一版。
参考书为《国际商业文化》Charles Mitchell. Shanghai Foreign Language Education Press. 2004. 《实用商务英语阅读》丁丽军和许丽芹. 电子工业出版社.2005. 《新编英语语法》（第三版），章振邦主编，上海译文出版社，2000。
《英语国家社会与文化入门》（上、下册），朱永涛主编，高等教育出版社，1997。
二、课程的性质和任务课程性质：《商务英语泛读》为商务英语专业的专业选修课，主要教学对象为具有初步英语阅读能力的商务英语专业一年级学生。
培养学生掌握阅读和理解商务英语文章的基本技能，获取商务信息的基本能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
课程任务：通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。
通过学习，学生应进一步提高基本的听、说、读、写、译的能力。
三、教学内容和要求1.教学内容：《商务英语泛读》课程教学内容分为10个单元，对不同单元的教学要求分别叙述如下（括号内的数字表示相应章节供参考的学时数）。
1.商务简介（2）2.经济问题（2）3.部门与行业（2）4.资本市场（2）5.商务科技与趋势（2）6.商业规则（2）7.人力资源管理（2）8.商业组织（2）9.市场营销（2）10.生产管理（2）2. 教学要求经过本课程的教学与实践，学生在学本课程终结时应达到如下要求1. 熟悉主要商务英语文章的类型。
商务英语基础上册Unit one教案
【Title of Lesson】Unit 1 Introductions and Greetings【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of Western business meeting.2. To let the students know some words and phrases about introductions and greetings.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about introductions and greetings.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make introductions and greetings.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about introductions and greetings.2. Some sentences about introductions and greetings..【Teaching Difficulties】How to enable students to make introduction and greetings.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through questions and answers to lead in new lesson. Such as:T(Teacher): How do you do?Ss(Students): How do you doT: How are you today?Ss: Fine, thank you, and you?T: I’m fine, too.T: This is the way to do some introductions and greeting. You know ,when you meet someone you don’t know, you will introduce yourself or be introduced by others, when you meet someone you know, you will greet with others. So Making introductions and greeting in daily life is very important ,today we will learn about introductions and greetings.2. Explaining in details the differences about introductions and greetings between the Chinese custom and the Western custom.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about introductions and greeting. Now let’s listen carefully how do they make introduction in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make introductions and greetings.Next we will do pairworks according to the following situations: A. PPT shows two situations and some useful knowledge:Situation 1: Mr. Brown, 29 year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.Situation 2: Louise Scott, female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.Useful knowledge:Let me introduce …to you.This is…She / He is …B. Two Ss a group. One student acts as a secretary in a foreign trade company to make introduction to your partner. Then change the roles .Aim:Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using languang.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we learn something about making an introduction in daily life.Now we’d like to learn some correct ways of making a business in troduction. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. Why should we pay more attention to the introductions?2. What are the basic rules in business introductions?3. What should you do to respond to the introduction properly?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence by one sentence.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Filling GameA. PPT shows eight words and eight sentences with one blank each.B. Ask Ss to fill the words in the blanks of the sentences.C. Teacher checks.D. Ss read the completed sentences together.Aim:Through self-study activity and Guess game to let Ss know the meaning of text about making an introduction, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will do two games: Finding-home Game(快乐找家家游戏) and Choosing Game(选一选游戏). In Finding-home Game two houses with common nouns and proper nouns written on them will be shown on PPT, then show out many words quickly, let Ss check and find the homes for these nouns quickly. The group which finds the home for the most words correctly wins. In Choosing Game four choices for each sentence will be shown on PPT, and then let Ss choose the correct answers one group by one group. The group which work out the most sentences correctly wins.(1)Finding-home Game(快乐找家家游戏)A. PPT shows two homes with common nouns and proper nouns written on them.B. Then show out many words quickly.C. Let Ss check and find the homes for these nouns quickly.D. Teacher checks the answers.(2) Choosing Game(选一选游戏)A．PPT shows four choices for each sentence.B．Then let Ss choose the correct answers one group by one group.C．Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about nouns happily and unconsciously. And train the Ss’s being active in thinking questions and finding the answers for the questions, enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lession.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets.” to consolidate the grammar of nouns.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making a business introduction.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making an introduction further.Step 5: Homework【Teacher’s words】: Here there are four homeworks. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making a business introduction in Western countries.Aim: Through assignment by levels to let Ss choose their homeworks by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating with others.。
商务英语阅读教案
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
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types: Direct-action advertising: is designed to sell a firm’s products or services. Direct- action advertising can be further divided into primary-demand advertising (which seeks to increase the total demand for certain products without distinguishing specific brands) and brand advertising (which promotes the use of a particular brand among competing products).
或 教 法 设 5.Ask the students to do the exercises independently
计
6. explain the important words and phrases and the difficult sentences
of the text
7. according to the text to answer some questions
2
15 minutes
Institutional advertising: is designed to promote a firm’s name.
Institutional advertising also can take a wide variety of forms. For example,
2. Why do people make ads? There are many reasons. Commercial ad is mainly for making profits and non-commercial ad is for public interests.
3. What are the important elements of making a good ad? Different ads may have different choices. But the common elements
3. warm-up questions
Ask students some questions related to the text before reading
4. Explain the usage of words and expressions phrases and sentence
教 学 思 路 structure
Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer.
In this way, the product provides its consumer with greater sense of security and satisfaction and its value increases.
Step 2. 2. warm-up questions
Ask students some questions related to the text before reading 。 1. Do you think what the function of advertising is? Advertising encourages sales. 广告有助提高销量。 A manufacturer can amplify the demand of a product by advertising widely. 厂商能用大做广告的方法来扩大人们对产品的需求。 Advertising aims to make people aware of a product and favorably inclined towards it. 广告的目的是让人认识产品然后产生好感。
8. Ask students to introduce the main idea of the text and the gist of
1
教学方法：
具体内容 15minutes
every paragraph 9.Do the translation 10. Assignment Illustration Discussion Enlightening Showing the students some examples.
when a large corporation sponsors a symphony concert, it basically is using
institutional advertising.
3. Advertising media
Here is a list of the main advertising media:
商务英语泛读（2 册）教案――第 1 周
授课班级 10 级商务英语 1 课程名称
新编商务英语泛读 2 第
1 周
内容提要 Unit 1 Part A Text : advertising
教学目的及 要求
The students should be able to: 1. Familiar with the main idea of the text 2.To enable students to get to know the basic idea of advertising 3. To enable students to know the basic types of adverting, advertising media and considerations in choosing media. 4. Retell the text in their own words e the useful words and phrases properly
This part is the general introduction of advertising Part Two (para.4-9)
This part is about the definition and types of advertising and the advertising media. Part Three (Para.10-14)
I think advertising is an important means for business. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product.
2. show students some examples
3. introduce some basic theory and skills while illustrating examples
4. practice makes perfect- assignment
5. feedback
1．Introduce the related information and background of the text 2． Leading in
3
are color choices, illustrations, layouts, logos and creative ideas. Imagination sometimes is also quite important.
15 minutes 15 minutes
Step 3.: The Structure of the Text Part One (para.1-3)
教学内容要 1. definition of advertising
点
2. types of advertising
3. Considerations in choosing media.
教 学 难 点 considerations in choosing media: 和 重 点 1. let students read the text and discuss the questions first
1) Television;
2) Radio;
3) Newspapers
4) Magazines;
5) Outdoor billboards;
6) Specialty advertising
7) Public transportation vehicles; Yellow pages of telephone directory
Step 1: Introduce the related information and background of the text
Lead-in Work Background information : Advertising is a kind of communication of information by medium. It can be divided into commercial advertising and non-commercial advertising. Commercial Advertising{商业广告} Also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising. {{商业广告又称盈利性广告或经济广告，是以盈利为主要目的的广告.} Non-commercial advertising is for public interests.