新编商务英语泛读 1 Unit7第一课
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英语泛读教程(一)Unit 7
巴克与米勒一家人住在一起。米勒先生的房子很 大，地处阳光明媚的圣克拉拉山谷。房屋四周是 大花园和长满果树的田地。附近还有一条河流。 在这样一个大地方，自然有许多狗。有家庭豢养 的狗，也有农场上的狗。但它们都不重要。巴克 是领头狗，它就在这儿出生，这儿就是它的地盘。 它四岁，体重六十公斤。它跟米勒先生的儿子们 一同去游泳，随他的女儿们一道去散步，它把那 几个孙子孙女驮在背上。冬天的时候，它伏在米 勒先生的脚边，依偎在炉火前。
used to do sth 过去常常做某事 be/get used to do sth 习惯于做某事 He used to get up at six in the morning. He is used to getting up at six in the morning.
east…….eastern……….easterner south……southern………southerner west(n)…western(a)…..westerner (n) north…….northern………northerner
Buck growled, and was surprised when the rope was pulled hard around his neck. He jumped at the man. The man caught him and suddenly Buck was on his back with his tongue out of his mouth. For a few moments he was unable to move, and it was easy for the two men to put him into the train.
thecallofthewild故事发展?在一个法官的家里过着养尊处优的生活?被法官那贪婪的助手给拐卖到一个训练狗拉雪橇的人手里?到严寒的阿拉斯加岛上拉雪橇?受尽了皮肉和精神的双重折磨?渐渐适应了没有人性的生活?打败了他的对手当上了领头军?换了主人受尽鞭打
商务英语 Unit Seven
• (2) • Dear…: • Re: Order No. 2170 for 1,000 M/T Tin Foil Sheets • Referring to our letters and telexes in respect to Order No. 2170 for 1,000 metric tons of Tin Foil Sheets, so far we have no definite information from you about delivery time, although these goods are contracted for shipment before the end of last month, and our L/C was opened with the Bank of China as early as in March 2001. • We have been inconvenienced by the delay. You should telex us immediately of the earliest possible date of shipment for our consideration without prejudicing our right to cancel the order and/or lodge claims for our losses. • Please look up the matter and give us your definite reply without further delay. • Sincerely,
• on board 装船 • The bill of lading shows clearly that four cases were taken on board. • 提单清楚地表明4箱货物已装船.
商务英语阅读(上册)unit 7-PPT精品文档
匡威全明星经典帆布鞋已成为全世界家喻户晓的帆布鞋代名词被誉为帆布鞋中的劳斯莱斯集复古流行环保于一身同美国历史悠久的品牌如麦当劳快餐可口可乐饮料福特汽车李维斯牛仔裤一样成为美国文化精神的象征
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
新编商务英语泛读 1 Unit7第一课PPT课件
2
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
《新编实用英语教程一》Unit7 Reading
h
15
premodifier Post modifier.
3. (Para. 2) Melanie Sears has not yet learnt those often-repeated phrases about personal satisfaction, mental challenge and higher objectives that most athletes always use when asked similar questions.
Para.6 Melanie is truly a teenager with a taste for endurance. With her devotion to the triathlon, she will succeed sooner or later.
h
13
the past participle phrase is used to modify huge crowds
maybe, but what makes the triathletes want to punish
their bodies so much?
And what makes an
attractive 17-year-old, with excellent academic results,
give up everything for the strange pleasures it
1recentlyithasdrawnhugecrowdsattractedandworriedbyathletesswimming1500mcycling40kmandthenrunning10kmwithoutstoppingtheusedthepastusedtopastparticipletomodifyparticiplephrasemodifyhugephraseisiscrowdshugecrowds近来它已经吸引了大批为它着迷又惧它三分的观众群因为这项运动要先游泳1500米骑自行车40公里然后紧接着又长跑10公里
新编英语教程1Unit 7
e.g., He usually goes to school by bus, but today he rode a bike for a change. 4. Do in China as the Chinese do.→When in Rome, do as the Romans do. 5. my primary means of transportation (most important, main/major) e.g., 我目前最重要的任务就是学到尽可能多的知识。 At present, my primary concern is to learn as much knowledge as possible. 6. to do my bit for the protection of the environment
do one’s bit (informal): do one’s share of the work that needs to be done 7. They don’t feel like they are in charge of their lives unless they are in charge of the wheel. be in charge of: be responsible for; control 8. drive-in: a place, esp a restaurant, a cinema which allows you to enjoy the service provided without leaving your car免下车餐馆, 免下车电影 院(顾客可坐在自己的车上购物、进餐、看电影等 等)
Multiple-choice questions:
综合商务英语一册Unit7Business Phone Calls
Speaking
• Slow down, please. • Thanks for calling. • Would you like to leave a message? • This is she. = Speaking! • May I please speak to Mr. Li? • There is a phone call for you. • You’re wanted on the phone.
• Telephone Message • From:_____________
To:_______________
• Date: _______ Time: _____________ • Message:___________________________
__________________________________ __________________________________
Language Focus
• Present progressive • The present progressive is used to denote
(表示) a temporary (暂时的) action or state that began at a previous time and continues into the present time. It is expressed by
Vocabulary
• Learn the following words and complete
the exercise in your textbook.
• guidance staff message negotiation
新编英语教程Unit 7 TextI The Throw-Away Society
❖ 12. ruthlessly eliminated
❖ done away with/thrown out completely
❖ ruthless: cruelly, mercilessly; in this context: firmly and completely
❖ A decision was made ruthlessly to carry through the reform.
account;
3) A modern version of the Shaoxing Opera attracted a large audience.
rendering;
4) I was only able to read the English version of Goethe's works.
❖ 按透视法（或按观察角度）缩短线条等
❖the foreshortening of our relationship with things accelerates the pace of life:
❖the attempt to make our relationships with things transient causes our life to move on faster
❖ 已做出坚决将改革进行到底的决定。
❖ eliminate:
❖ get rid of or remove completely. ❖ 我们希望很快扫除文盲。
❖ We hope to eliminate illiteracy before very long. ❖ A队在第二轮比赛中被淘汰。 ❖ Team A was eliminated in the second round of the
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There are other kinds of partners---”sleeping” partners.
“sleeping” partners contribute capital to the business, but do not participate in its organization and management.
Question:
All of the following are advantages of the sole trader (or sole proprietor) Except that . A. the owner can be his / her own boss and keep all profits B. the owner doesn’t need much capital to start with nor does he / she have many legal requirements to follow C.the owner can decide almost anything concerning the business D.the owner is completely responsible for the losses of his / her business
The main difference between private and public limited companies is that there is a restriction on the number of members in a private limited company(maximum fifty).
三. joint stock companies (股份公司)
private limited companies
joint stock companies （limited liability）
public limited companies
Advantages:
limited liability
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question 部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 强制的 不可能的，不值得考虑的
Disadvantages:
responsible for all the losses of the business. management problems（管理问题） financial problems（经济问题）
This difficulty puts sole traders at a great disadvantages.(这个困难使独资企业处 于极其不利的地位。)
The main advantage of joint stock companies is that . A.the shareholders can share the company’s profits B. the shareholders don’t necessarily have a large sum of capital C. the shareholders can take part in the company’s decision-making D. the shareholders’ losses will not be greater than the amount of their investment in the company
Passage:
coal(煤) public sector rail transport(铁路运输)
The UK (mixed economy)
health and education (医疗与教育)
commercial and financial service (商业和金融服务) owned and controlled by private enterprise
What types of organizations are suitable for a small business? A.The sole trader and the joint stock company. B.The joint stock company. C. The sole trader and the partnership. D. The joint stock company and the partnership.
The members are responsible only for the amount of capital they contribute. This guarantee that the people who invest in the company will not lose more than the amount of their investment if the company fails or causes injury.
private sector
Question:
The UK has what is known as a “mixed” economy. This means that the economy of the UK . A.consists of various kind of industries B.is made up of both very large and very small business C.is made up of both private-owned and stateowned enterprises D.consists of all kinds of enterprises, big and small, national and private
一.sole trader ---sole proprietor （独资企业）
Definition
It is owned , run and controlled by one person. It is very often found in retailing and in the direct services.
Disadvantages:
ordinary or general partners have unlimited liability for losses and debts. conflict between partners can wreck(毁 掉) the company.
Question:
Question:
Joint stock companies are also known as limited companies because . A.the number of such companies is limited B. the number of shareholders of such a company is limited C. shareholders are responsible only for the amount of capital they invest D. there is a restriction on the number of members in a private limited company
Extensive Reading
Unit 7
Text A Types of Business OrganizaDistinguish the characteristics of the various types of business organizations. The distinction between sole traders, partnerships , joint stock companies and cooperatives. The advantages and disadvantages of the types of business organizations.
二．Partnerships（合作企业）
Partnerships are a type of business unit which help smaller business to expand.
Partners can introduce more capital. Partners also help in organizing and managing the business. Sometimes they bring special skills. They also share the profits. Profits are usually shared by agreement.
In the private sector, there are various types of business organizations. sole traders 独资企业 partnerships 合伙企业 joint stock companies 股份公司 cooperatives 合作社
Which of the following statements is NOT true? A.Partners can usually introduce more capital than sole traders. B. Partners pay a higher rate of tax than sole traders. C. Sleeping partners do not take part in the daily management. D. Ordinary or general partners have unlimited personal liability for losses and debts.