论电子商务为我国对外贸易企业带来的商机和挑战
浅析电子商务对我国国际贸易的影响及发展对策
浅析电子商务对我国国际贸易的影响及发展对策随着信息技术的快速发展和互联网的普及，电子商务已成为全球贸易的重要组成部分。
在中国，电子商务的发展也日益成熟，对我国国际贸易产生了深远影响。
本文将从电子商务对我国国际贸易的影响、存在的问题以及发展对策等方面进行深入分析和探讨。
一、电子商务对我国国际贸易的影响1. 提升贸易效率：电子商务借助互联网等信息技术，实现了贸易过程的自动化和数字化，大大提升了贸易的效率。
无论是跨境贸易还是国际贸易，通过电子商务平台，商家可以快速地找到合作伙伴，完成订单交易、支付和物流配送等环节，大大缩短了贸易周期，降低了交易成本。
2. 拓展贸易渠道：传统的贸易渠道受制于地域和资源限制，而电子商务的兴起使得贸易渠道得以拓展。
国外的消费者可以通过电子商务平台轻松购买到中国的产品，中国的企业也可以通过跨境电商平台打开国际市场。
这种跨境贸易的模式不仅增加了贸易的规模，也为中国的产品打开了更广阔的国际市场。
3. 促进贸易数字化：电子商务的发展也促进了贸易的数字化。
中国的企业可以通过电子商务平台将产品信息、价格等数字化，向全球展示自己的产品，从而增加了产品的曝光度，提升了销售机会。
二、存在的问题虽然电子商务对国际贸易带来了诸多好处，但也存在一些问题和挑战：1. 信任问题：跨境贸易存在着不同国家的法律和规定，很多国际贸易主体之间缺乏信任，尤其是在支付、物流等环节容易出现纠纷。
这就要求电子商务平台要加强信任体系的建设，提升交易的安全性和可信度。
2. 跨境物流：跨境电子商务的发展离不开高效的物流配送，而目前我国的跨境物流服务相对滞后，导致了跨境电子商务的发展受到一定制约。
物流时效、运费的高昂等问题都制约了我国跨境电子商务的发展。
3. 贸易壁垒：国际贸易在涉及到不同国家和地区时，会遇到一些贸易壁垒和贸易限制，这也限制了我国跨境电子商务的发展。
三、发展对策1. 完善法律法规：我国应加强跨境电子商务法律法规的制定，建立健全的跨境电子商务贸易体系，制定相关政策，保护消费者的权益，维护跨境电子商务市场的正常秩序。
中国跨境电商的机遇与挑战分析
中国跨境电商的机遇与挑战分析随着全球化的发展，跨境电商成为了一种越来越受欢迎的购物方式。
在中国，跨境电商也在不断地壮大。
随着中国经济的快速发展，越来越多的人开始关注跨境电商带来的机遇与挑战。
本文将从如下三个方面分析中国跨境电商的机遇与挑战。
一、机遇1.市场需求的增长中国人口众多，越来越多的人开始关注海外品牌和商品，希望购买到更优质、更具有特色的产品。
跨境电商的出现满足了人们的购物需求，因此在中国跨境电商市场的需求将会持续增长。
2.政策利好的支持中国政府出台了一系列政策，以促进跨境电商发展，例如：实施“跨境电商综合试验区”、提供税收优惠政策、加强知识产权保护等。
这些政策的落实将为跨境电商的发展提供有效的支持和保障，同时也为境外商品进入中国市场提供了更大的机遇。
3.移动互联网时代的到来移动互联网时代的到来标志着用户消费的转型，对于门槛低、便捷、快速的跨境电商而言，是再好不过的时代。
随着中国消费者的增长，移动互联网成为了消费者进行购买的主要平台，为跨境电商提供了良好的发展机遇。
二、挑战1.品牌建设跨境电商市场竞争激烈，品牌建设是创造差异化的核心内容。
在品牌建设方面，要有足够的财力和能力，打造出品牌形象，为产品提供足够的优势，从而吸引消费者的关注和信任。
2.渠道拓展渠道拓展是跨境电商中的重要环节，需要在海外市场争夺优质的供应商和代理商，同时在中国市场开拓自身的销售网络。
这需要企业具备强大的移动市场营销能力和供应链管理水平，同时需要和本国的电子商务平台建立紧密关系，开展广泛的合作。
3.政策变化由于各国政策的不确定性以及经济的不稳定性，跨境电商经营面临的国家法律和政策的限制和变化带来了一些不确定性，可能会对运营模式和产品识别产生一些不利影响。
企业需要密切关注政策变化，并作出相应调整。
三、发展前景综合来看，随着中国的经济 constantly 发展，越来越多的商家将开始进入跨境电商领域，行业的竞争也会加剧。
跨境电商企业需要继续进行自身的创新与转型，推动跨境电商行业的强劲发展，也需要跨境电商平台和运营商不断提高服务质量，为消费者提供更完善、更细致的服务。
电子商务给我国外贸企业带来的机遇与挑战
电子商务给我国外贸企业带来的机遇与挑战作者：栗歆来源：《科技创新导报》2012年第34期摘要：随着国际贸易市场竞争的加剧与电子商务时代的到来，对于中国外贸企业而言，机遇与挑战并存。
电子商务的发展对国际贸易环境有着巨大的影响，为了增强我国外贸企业在国际市场上的竞争力，发展电子商务已成为一种趋势与必然。
该文论述了我国外贸企业在发展电子商务过程中面临的机遇与挑战，并提出了发展我国电子商务的合理建议。
关键词：电子商务外贸企业机遇挑战对策中图分类号：F724 文献标识码：A 文章编号：1674-098X（2012）12（a）-0-021 电子商务作为一种新型商务模式，其优势为我国外贸企业带来很多机遇（1）电子商务为我国企业提供了向世界展示的平台和机会，其优势在于企业不再需要建立海外销售网络或办公地点，而可以通过建立网站及相关外贸站点主动发布供求信息。
可以使用网络营销给企业做广告，让更多的人知道了解企业，并使用电子商务这一先进工具为增强企业国际市场竞争力的服务。
通过网络，可以很容易地了解到世界各个国家的市场行情，企业可以跨越空间、地域的限制，在全球任何一个地方开展生产和经营活动，和世界各地与消费者建立联系，将产品或服务推广到世界每个角落。
（2）传统国际贸易模式下，在寻找合适贸易伙伴的过程中，买方及卖方都需要付出极高的代价。
电子商务不仅可以突破时间空间限制，还可以节省大量的人力物力投入，因为其具有全球性和开放性的特点，因此可以在任何时间地点进行交易活动，在为企业创造更多贸易机会的同事也为企业提供了大量潜在客户群，增加了商机。
我国外贸企业在建立自己网络或借助相关国际贸电子商务平台的同时还可以在相关网络上搜索经贸信息，寻找理想的贸易伙伴。
电子商务能够成为无地域界限的全球市场，商品信息在全球范围内都变得更加透明。
（3）传统国际贸易包括洽谈、签约、报关、租船订舱、保险以及支付结算等程序，全部过程都需要人工处理，容易受到时间的局限性，容易发生错误并导致交易效率低下。
跨境电商的机遇与挑战
跨境电商的机遇与挑战跨境电商是指企业通过互联网和电子商务平台，将商品和服务从本国销售到其他国家或地区。
随着全球化的推进和互联网技术的不断发展，跨境电商正在逐渐成为国际贸易的新模式。
它带来了许多机遇，同时也面临着一些挑战。
一、机遇1.扩大市场规模跨境电商提供了一个全新的销售渠道，可以突破地域限制，使企业能够将产品推销到全球市场。
这使得企业拥有更大的市场规模，有更多的机会获取更多的销售额和利润。
2.降低运营成本相比传统的实体店铺，跨境电商运营成本较低。
通过电子商务平台，企业可以省去租金、人员和设备成本，并且无需考虑库存问题。
这使得企业能够以更低的价格提供商品和服务，提高竞争力。
3.优化供应链管理跨境电商需要与多个供应商和物流合作，这促使企业对供应链进行优化和升级。
通过建立高效的供应链管理系统，公司可以降低库存持有时间、减少物流成本，并提供更快速和准确的配送服务，提升消费者满意度。
4.拓展品牌影响力通过跨境电商，企业有机会将自己的品牌推广到更广泛的国际市场。
通过提供优质的产品和服务，满足不同国家和地区消费者的需求，企业可以建立良好的品牌声誉，增强品牌影响力。
二、挑战1.质量标准与法规不同国家和地区对质量标准和法规有着不同的要求，对于跨境电商来说，了解并遵守当地的质量标准和法规是一个巨大的挑战。
企业需要投入大量的精力和资源来获得相应的认证和符合当地法规。
2.物流与配送跨境物流和配送是一个复杂的过程，需要解决不同国家之间的运输时间、成本和可靠性等问题。
企业需要选择合适的物流合作伙伴，并制定有效的供应链管理策略，以确保商品能够及时、安全地送达消费者手中。
3.语言和文化差异跨境电商需要处理不同国家和地区之间的语言和文化差异。
企业需要提供多语种的网站和客户服务，同时了解消费者的文化习惯和偏好，以便更好地满足他们的需求。
4.支付安全和售后服务跨境电商涉及到不同国家和地区的支付安全和售后服务问题。
企业需要确保支付平台的安全性，提供多种支付方式，同时建立健全的售后服务机制，以提供及时有效的解决方案，提升消费者信任度。
跨境电商的机遇与挑战
跨境电商的机遇与挑战在全球经济的不断发展和互联网的快速普及下，跨境电商迅速崛起，并成为全球贸易的重要组成部分。
跨境电商所带来的机遇不容忽视，然而其中也存在一些挑战。
本文将就跨境电商的机遇和挑战展开探讨。
一、机遇1. 扩大市场规模跨境电商为企业打开了无国界的市场，在国内市场遇到瓶颈的情况下，可以通过跨境销售拓展新的市场。
有了跨境电商，企业可以直接面对全球消费者，实现规模效应，增加销售额和利润。
2. 提高品牌影响力通过跨境电商平台，企业可以将产品推广到全球消费者面前，建立起全球化的品牌形象。
在国际市场上获得一定的知名度后，企业将更容易引起国内消费者的关注和认可，从而提高品牌影响力。
3. 降低成本跨境电商可以有效降低企业的运营成本。
传统贸易往往需要中间商、物流、仓储等环节的参与，而跨境电商可以直接与消费者进行交易，省去了许多中间环节，从而降低了成本。
4. 获取全球资源通过跨境电商，企业可以更加便捷地获取全球各地的优质资源。
比如，企业可以从其他国家进口原材料和零部件，获得更具竞争力的价格和质量，提高产品的竞争力。
二、挑战1. 文化差异不同国家和地区有着不同的文化背景和消费习惯，这对于跨境电商来说是一大挑战。
企业需要了解不同国家的消费者需求和偏好，进行产品和市场定位的调整，才能够更好地满足消费者的需求。
2. 海关和法律问题跨境电商涉及到海关和法律的监管，需要企业遵守各国的相关规定和标准。
对于一些特殊商品或者存在知识产权问题的商品，更需要企业具备相关的法律知识，以避免违法风险。
3. 物流和仓储跨境电商物流和仓储是一个重要的环节，但也是一个较大的挑战。
不同国家的物流体系和仓储设施可能存在差异，企业需要寻找合适的物流伙伴，以确保商品能够安全、快速地送达消费者手中。
4. 竞争压力跨境电商的兴起，也带来了激烈的竞争。
全球范围内的企业都可以通过跨境电商进入同一个市场，增加了市场上的竞争力。
企业需要不断提高产品质量、拓宽产品线、提供差异化的服务，才能在激烈的竞争中立于不败之地。
电子商务对我国对外贸易的影响
电子商务对我国对外贸易的影响电子商务对我国对外贸易的影响一、电子商务在国际贸易中的基本功能（一）物色贸易伙伴物色贸易伙伴是开展国际贸易的前提。
在传统方式下，无论是买方还是卖方。
为了寻找合适的贸易伙伴，必须付出极高的代价。
而利用电子商务物色贸易伙伴，既可以节省大量的人力、物力的投入，而且还不受时间、地点的限制。
（二）方便咨询、洽谈因特网不仅具有便捷、低成本的通讯功能，而且具有高效、大容量的信息处理能力，在国际商务的咨询、洽谈活动中也具有十分重要的功能。
买卖双方可借助电子邮件、新闻组和实时讨论组了解市场和商品信息，洽谈交易事务，如有进一步的需求，还可用网上的白板会议来交流即时的图形信息。
通过因特网进行咨询和洽谈可以跨越面对面洽谈的限制，提供多种方便的异地交流方式。
（三）网上订购与支付电子商务可借助网站中的邮件交互传递网上的订购，并可通过银行和信用卡公司的参与实现网上支付。
网上订购通常在产品介绍中提供十分友好的订购交互格式框，当客户填完订购单后，系统会用交易确认信息单来保证订购信息的收悉，订购信息也可采用加密的方法使客户和商家的商业信息不致泄露。
国际贸易中的网上支付对可以直接通过因特网传递交付的软件、音像、咨询服务等无形产品及交易来说极为便利，可节省很多人员的开销，并且，随着网络安全技术的不断发展，网上支付在国际贸易中会表现得更加明显。
（四）交易管理网络化国际贸易的业务活动牵涉到政府的多个职能部门以及金融、保险、运输等众多配套服务部门，对国际贸易教育的管理包括有关市场法规、税务征管、保管、交易纠纷仲裁等多个环节。
在传统的运作过程中，企业必须单独与各相关单位打交道，必定要花费大量的人力、物力，并且要占用大量的时间。
电子商务使国际贸易的交易管理做到无纸化网络化，使从事进出口业务的企业可直接通过因特网办理与银行、保险、税务、运输各方有关的电子票据和电子单证，完成部分或全部的结算以及索赔等工作，大大节省了交易过程的时间和费用。
电子商务对我国外贸企业带来的商机与挑战英文文献
Our country foreign trade enterprise how to deal with the opportunities and challenges of e-commerceAbstract: with the constant expansion of the Internet, electronic commerce activity rise and rapid development in the countries all over the world, and to our country international trade field far-reaching. After joining the WTO, China's international trade under the tide of e-commerce faces great opportunities and challenges. The advantages of high speed information, our country foreign trade enterprise facing the huge opportunity, inevitable is faced with great challenge. In an enterprise as a network economy era to adapt to the network virtual enterprise management new mode of market development, will break through the traditional business model, under the condition of foreign trade enterprises will certainly to make adjustments to adapt to this pattern, in order to achieve the ultimate goal of development.Keywords: foreign trade enterprise electronic commerce business strategies to respond to the challengeFirst, electronic commerce researchE-commerce as an important industry in modern service industry, "chaoyang industry, green industry", has the characteristics of the "three highs", "3". "Three highs" namely high human capital content, high technology content and high additional value; "Sanxin" refers to new technologies, new forms and new ways. Stream of people, logistics, cash flow, information flow and "four circulations" is the core of electronic commerce value chain. E-commerce industry has the marketglobalization, continuous trading, the cost is low, the advantage such as resource intensive.(a) the electronic commerce development situationThroughout the global e-commerce market, regional development is not balanced, the United States, the European Union, Asia's "three pillar" of the situation. Global B2B e-commerce trading has been dominated, since 2002, thesustained high-speed growth, global B2B trading to $8.3 trillionin 2007, is expected to maintain the growth rate of more than 40% in the next few years, to 2010 B2B transactions will reach $26 trillion, more than 30 times higher than in 2002.Always attach importance to the development of electronic commerce in our country, our country electronic commerce application is still in the primary level, pay most of the electronic commerce is a type of electronic commerce, Internet marketing, namely offline payment; Small is e-commerce payment type,that is, Internet marketing, online payment. Have to carry out the electronic commerce enterprise also is only a small number of large enterprise groups.. Because our country industry, imbalance of regional development, the southeast coast and the central and western regions have very big difference, at present, the traditional industry in some industries and southeast coastal cities has to develop e-commerce, some industries and thebroad masses of urban and rural areas has not yet to carry outthe electronic commerce in the Midwest. But it's very likely. National economy informationization foundation weak, the commercial automation level is low, the traditional business and electronic commerce of modern business will co-exist for a longtime; Traditional stores and online mall long period; Must adopt diversified, multi-level and multimodal development of electronic commerce strategy with Chinese characteristics.1, the function and advantage of e-commerce in international trade1.1 looking for trading partners, build your own website or with the aid of relevant countries trade e-commerce platform, to the world within the scope of the potential customers to provide information about products and services, and online directory, attract customers consultation regarding the related trade, on a global scale to find the ideal trading partner and more business opportunities.Trade negotiations. Under the electronic commerce mode, via the Internet for consultation and negotiation between the seller and the buyer can span the limitation of face-to-face negotiations, offers a variety of convenient and cheap way of long-distance communication, greatly save the transaction time and expenses.1.2 the advantages of e-commerce in international tradeTo reduce international trade transaction costs, the use of e-commerce in international trade can reduce inventory carrying costs, save the storage fee; Improve transaction efficiency of various relevant documents on the Internet can realize instant transfer, greatly save the document transmission time, its effect in improve transaction efficiency is very obvious; Improve the national competitiveness of enterprises, as the development direction of international trade, e-commerce will become the international trade will become mainstream.This advocate the use of e-commerce markets would reject without the use of e-commerce to international trade of traders, makes those who lag behind the foreign trade enterprises tolose a lot of trading opportunities, and those using e-commerce to international trade enterprises get more opportunities, improve the competitiveness of the enterprises.(2) the status quo of China's foreign trade enterprises to use e-commerceOur country as the world's most populous country, electronic commerce has caused many companies enough attention, and many companies have even e-commerce as an indispensable important part of enterprise management to management. For example, we are very familiar with taobao, dangdang, such as the network trading platform on the seller initially is for individuals or small shops. But after years of development and progress of network technology and network and regulations more and more enterprises to join the network trading platform, made outstanding contributions to the business development of our country. But in the overseas trade, most enterprises are preliminary involved in e-commerce. There are 4.5% of the export enterprises have been extensively developed, and the preliminary began to 31.2% of the enterprises, 28.7% of companies have embarked on, 12% of the enterprises have to consider, only 23.6% of the enterprise has not yet been considered.Using e-commerce mostly limited to 1, the our country foreign trade enterprise information delivery, collection, communication, and information recording and processing. Raw material supplyinformation such as collect, record orders, accounting unit time income and cost, etc. But for the order and the contract is signed, and payment, distribution and other activities mainly in offline, the scope of electronic commerce become very limited.1.1 the enterprise information infrastructure is weakTo drive industrialization by informationization in our country development of strategic objectives. At present our country enterprise widespread lack of core competitiveness. Problems such as outdated management ideas, management foundation is weak, is still widespread. These problems have restricted to improve the economic benefits of the enterprises and the improvement of market competition ability.1.2 to the implementation of B2B electronic commerce foreign trade enterprises do not have enough attentionEnterprise development electronic commerce activity directly, can drive the enterprise internal network construction, thus realizing the each link of production and operation of electronic commerce. Is also very easy to maintain direct and close contact with customers. Our country foreign trade enterprise, however, didn't pay enough attention to for B2B e-commerce. 2, due to our country foreign trade e-commerce environment is not yet mature, our country foreign trade enterprise electronic commerce development in terms of overall, still stay on for security, security certification, technical means such as law and standard specification is mature and reliable. Not real network trade at the present stage in China, and can only be "browse online, offline trade".2.1 China's e-commerce logistics couldn't keep up with the international trade developmentThe growth of the added value of the total social logistics and logistics constitutes a powerful logistics market demand.China's e-commerce logistics, however, failed to keep pace with the development of international trade, lead to the restriction of the logistics cost, thinking consciousness and the constraints of the rule of law, power to do international logistics, international logistics problems such as lack of professional talents.2.2 international payments in foreign trade activities is difficult to achieveOur country is in the development of market economy less developed countries, financial law remains to be perfect, credit card system remains to be development. Implementation in our country electronic commerce electronic payment of the subjective and objective conditions have not fully mature, need to build e-commerce payment systems have their own characteristics. Formulate corresponding laws to clear the legal relations between the parties of electronic payment, formulate relevant electronic payment system.Second, the electronic commerce brings to the our country foreign trade enterprise of business opportunities and challengesGlobal economy is entering the information economy era, the electronic commerce is the next 25 years economic development an important driving force in the world, and its effects can even 200 years ago the industrial revolution for thepromotion of economic development role. Just as President jiang zemin on the sixth APEC leaders' informal meeting pointed out: "the electronic commerce represents the developing direction of future trade way, its application promotion will bring more trade opportunities for members." Compared with the traditional business mode, e-commerce will have a major impact on human social life, also will certainly to our country traditional industry play a positive role in promoting the modify and improve:(a) the electronic commerce brings to the our country foreign trade enterprise of business opportunities1. The huge market gestates unlimited business opportunities The rapid development of the Internet has become after the traditional market is a huge market, this market break through the borders and territory, is forming a new continent on earth, that is: "the seventh continent" - virtual state. Enterprise or business can be on the "virtual state" building global business marketing network, and thus obtain a global, unlimited business space. The global Internet users has close to 400 million, and still growing. It is predicted that the next 10 years, a third of the global international trade will be completed in the form of network trade. For China's foreign trade enterprises, it will be a huge piece of cake. Huge market and infinite business opportunities, show the market reality and potential commercial profits.1.1 with the help of a new method for global competitive advantageInformation in the information age has become the most important strategic resources, e-commerce is the best means of access. Method of e-commerce, enterprises can build global business marketing system, the implementation of global management strategy, strengthen the cooperation between industry globally, and thus enhance the global competitiveness. Especially for small business or small business, to understand the world through e-commerce market demand, promote cooperation between companies all over the world, it certainly gave a stage of their foreign trade enterprises.1.2 the new business model, make the enterprise management efficiency and productivity hugelyE-commerce in a way of maximizing network customers, distributors, suppliers and employees together, make the supply and demand in the most appropriate time to get the most suitable market information, thus greatly promote the economic activity of supply and demand, reduce transaction costs and operating costs, improve enterprise economic efficiency and the ability to participate in world competition.1.3 e-commerce is becoming a new growth point of national economy and the core competitiveness in the futureElectronic commerce is the dominant technology of information technology, it will strongly promote the development of a group of information industry and the development of the information service industry, promote the adjustment of economic structure, so as to promote economic development. In 1996, the world bank estimates that global upgrade for information infrastructure investment of $300 billion, predictably, the futurewill be from all around the world to attract capital to construct information infrastructure and fierce competition. Based on the above, countries will develop electronic commerce in recent years, as for the plans of national competitiveness. Know this is going to the transformation of Chinese traditional enterprises and network company and industry development is of great significance.(2) although in the electronic commerce to our country foreign trade enterprise got the huge opportunity, but at the same time also faces great challenges:1, lack of awareness of e-commerceMost of the foreign trade enterprise although has been on the Internet, but it is mainly used for information query and import and export of parts and building enterprise website or in the professional network platform to build enterprise web is still few. For production, supply and sale, people, money, and other important resources electronically, network management a smaller proportion of business. Thus caused many enterprise site under the Internet's vast information, cannot reflect its product differentiation competition.1.1 the electronic commerce itself security problemsWith the development of e-commerce, Internet banking, online contract, electronic signature application more and more widely, such as the network has become an indispensable part of our life. In e-commerce bring convenient to our work life at the same time, there is also a safe hidden trouble. E-commerce must be conducted through the Internet, the Internet does not have the security of business need. A large number of economicinformation on the Internet, online transfer flow of funds, online trading authority authentication are required to do foolproof,both international and domestic e-commerce security is worrying.1.2 the legal system of electronic commerceWith the popularity of Interment, through the Interment theft software will become very easy, on software, music, movies and other intellectual property disputes are increasing; On the other hand, the establishment of related legal system is far behind the development of information industry.1.3 the information infrastructure construction problems of e-commerceElectronic commerce is based on the information network communication business activities, its characteristic is real-time, fast, the development of electronic commerce to some extentcan be said to depend on the size of the information infrastructure, therefore, need to build the necessaryinformation infrastructure. But in our country because of economic strength and technology, the network infrastructure is relatively slow and lag. Our country most enterprise informationization, electronic degree is extremely low, many enterprises even the computer is not to buy, a few enterprises is mainly used to even have a computer typing and calculation,and the production, supply and sale, people, goods, content and other important resources management mostly no electronically.1.4 the foreign trade enterprise electronic commerce lack of talentE-commerce is a new things, need to build e-commerce in the information consciousness, information technology based on knowledge level and the consumption idea of habit change, need to master e-commerce talents. Its development effects and level depends largely on the quality and ability of professional talents. The lack of interdisciplinary talents is to restrict international trade one of the key factors for enterprises to implement electronic commerce.Three, our country foreign trade enterprise in the face of the countermeasures of e-commerce(a) to speed up the construction of information infrastructure Application and development of international e-commerce in a country depend on complete information infrastructure as the foundation. At present, the global international e-commerce sales of 80, took place in the United States. The United States in the advantage position in the competition for its high investment, capital, technology and complete information infrastructure construction as the foundation. Impoverishment "" information is regarded as the bottleneck of economic development in the developing world in the 21st century, and in the information infrastructure in our country, is likely to lose our international electronic commerce brings to the economic development opportunities. Widens the gap with developed countries in the competition. In order to promote the development of international e-commerce in our country. At the same time to speed up the construction of information infrastructure, a more effective use of existing network resources. Must do, (1) break the industry division managementsystem, improve the efficiency of the resources, (2) reform the existing charging system, cut down the high rates.(2) strong key technology researchCurrent around the confidential technology, security management, CA authentication and the research of key technologies such as electronic payment, the parties should strengthen the contact, close cooperation and common development, to change the situation of domestic network "silos", the early realization of the domestic network interconnection, set up special national foreign trade information network, then planned and organized to achievewith the United Nations and other international trade information network connected to the Internet business information network, and strive to in a relatively short period of time to make our country power has an obvious increase of technological research.(3) promoting the public awareness of societyIn the process of the development of international e-commerce, government support, encourage and guide is essential, it is introduced the international e-commerce more successful countries Shared experience. Our country government information consciousness is relatively weak. Although the central government has founded in April 1998 to form the ministry of information industry, but local governments at all levels of the impact of the global informationization tide may know enough, lack of initiative in promoting the activities of the international e-commerce, measures are not effective, did not play a proper role. At present, the international electroniccommerce in our country is still in its infancy stage, must give full play to the government's guiding and promoting role.(4) push the enterprise informationEnterprise is an important subject, carry out international e-commerce enterprises to actively participate in is essential guarantee for the development of international e-commerce. But at present, our country enterprise is in the crucial stage of reform. In the enterprise management mechanism and leadership, employee ideas, haven't really realize the transition from planned economy to market economy. There's not a good benefit and the pursuit of the development of the inner motivation of doing basic, inevitably cause enterprise information consciousness, the lack of development of international e-commerce.(5) strengthen the study and draft laws and regulationsThe current international trade law is based on the traditional paper trade way, many rules do not apply to international e-commerce way, the development of international e-commerce will bring a lot of difficult to overcome obstacles. In order to guarantee the development of international e-commerce. Around the international e-commerce development and related network management, information security, financial settlement, the protection of intellectual property rights and other issues, should speed up the pace of current law changes, timely, introduce new trade regulations.(6) to actively participate in international cooperation and dialogueInternational e-commerce to break the boundaries of time and space, speed up the global economic integration. In the face of international e-commerce, such as tariffs and taxes, uniform commercial code, the protection of intellectual property rights and a series of new problems, and the countries to strengthen dialogue and cooperation. For international discussion activity, our government is involved, but not positive enough.(7) to participate in the international conventions and trade partner agreementThe opportunity and the challenge seems to is always coexist, international e-commerce for China's foreign trade, is not only an unprecedented opportunity. Is an unprecedented challenge. Our country is in economic reform period, the market system construction is still in progress. The reform of state-owned enterprises are at a crucial stage. Combined with the management system of international e-commerce itself. International legal issues of e-commerce, the security problem, and the personnel quality requirements for international electronic commerce, is the current enterprise engaged in international e-commerce, banking, information management department, the economic and trade management departments at all levels and the workers engaged in research on related theory and method must face and solve the problem seriously. Changeable international trade environment will not falter for who. In international e-commerce under the big push of flood. Both size enterprises, and the whole foreign trade policy, are under great pressure. At the beginning of the world, under the benign interaction of China should make hay while the sunshines. In international e-commerce, for incision, international trade as the backing, in the entire national economy onto a new stage. In the new world economic pattern.。
《电子商务对我国外贸企业带来的商机与挑战论文答辩稿》
电子商务对我国外贸企业带来的商机与挑战答辩稿1.本论文的选题有何研究价值？答：电子商务时代是当今社会发展的必然趋势，各国为了有效维护自身的经济利益都持积极态度应对电子商务为国际贸易带来的的影响。
随着世界各地的国际贸易变得更加密集，各国也正在成为具有共同经济命运的结合体。
因此，研究电子商务对我国外贸企业带来的商机与挑战有利于共同应对好电子商务给国际贸易带来的影响并采取有效的措施，才能够将电子商务的优势完美展现，进一步促进国际贸易的发展。
与此同时，如何应对电子商务的持续发展为各国带来的巨大挑战，与所有外贸企业的整体发展以及我国未来走向息息相关。
因此，讨论电子商务对国际贸易的影响是非常明智的。
2.电子商务对外贸企业国际贸易发展的商机体现在哪些方面？答：首先是体现于开拓市场上，近年来，全球经济持续低迷，我国进出口贸易总量进一步收缩。
由于我国大部分出口产品的技术含量和商品附加值不高、可替代性强，许多外贸出口企业订单数量急剧减少，企业入不敷出。
在异常复杂严峻的环境下，跨境电商有望成为我国进出口贸易尤其是出口贸易的重要增长点。
海关数据显示，2018年，我国跨境电商进出口增速高于货物贸易进出口增速40.3个百分点，出口增速高于货物贸易出口增速59.9个百分点，发展潜力巨大。
其次是体现于降本提效上，传统的外贸交易模式需要投入大量的资本，这对大部分以“物美价廉、薄利多销”为卖点的低端制造型企业来说是难以承受的。
将电子商务运用生产和采购中还可以帮助企业降低生产成本和采购成本，缩短生产和采购周期。
企业也可以通过网站信息比较并选择更理想的供应商，而不必亲自到供应商所在地考察，从而降低管理费用。
3.论文有何创新点？答：电子商务是从互联网技术发展出来的一种新的商业形式，主要是通过互联网上的销售模式来进行交易的过程。
不同于传统的交易方式，电子商务打破了时空的限制，让交易变得更加简便快捷。
电子商务的不断进步，我国大部分人的消费方式受到了很大的影响。
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我国外贸企业如何应对电子商务的机遇和挑战摘要：随着国际互联网的不断拓展，电子商务活动在世界各国兴起和飞速发展，并对我国国际贸易领域影响深远。
加入WTO后，我国的国际贸易在电子商务大潮下面临着巨大的机遇和挑战。
信息高速化带来的便利，我国对外贸易企业面临着巨大的商机，不可避免的也面临着巨大的挑战。
在电子企业作为网络经济时代适应网络虚拟市场发展的企业经营管理新模式，将突破传统的商务模式的情况下，外贸企业必将要做出调整来适应这个模式，以达到发展的最终目的。
关键词：电子商务外贸企业商机挑战应对策略一、电子商务研究概况电子商务作为现代服务业中的重要产业，有“朝阳产业、绿色产业”之称，具有“三高”、“三新”的特点。
“三高”即高人力资本含量、高技术含量和高附加价值；“三新”是指新技术、新业态、新方式。
人流、物流、资金流、信息流“四流合一”是对电子商务核心价值链的概括。
电子商务产业具有市场全球化、交易连续化、成本低廉化、资源集约化等优势。
（一）电子商务发展概况纵观全球电子商务市场，各地区发展并不平衡，呈现出美国、欧盟、亚洲“三足鼎立”的局面。
全球B2B电子商务交易一直占据主导地位，2002年至今，呈现持续高速增长态势，2007年全球B2B交易额达到8.3万亿美元，预计在未来几年将保持40%以上的增长率，到2010年B2B交易额将达到26万亿美元，比2002年增长30多倍。
我国一向重视电子商务的发展，我国电子商务应用尚处初级水平，大部分电子商务是非支付型电子商务，即网上营销，网下支付；小部分是支付型电子商务，即网上营销，网上支付。
已开展协同电子商务的企业还仅是少数大型企业集团。
由于我国行业、地区发展不平衡，东南沿海与中西部地区有很大区别，目前传统产业部分行业及东南沿海大城市已开展电子商务，部分行业及中西部地区广大城乡尚未开展电子商务。
但很有可能后来居上。
国民经济信息化基础薄弱，商业自动化水平低，传统商业与电子商务的现代商业将长期并存；传统商场与网上商城长期并存；必须采取多样化、多层次、多模式的有中国特色的发展电子商务的战略。
1、电子商务在国际贸易中的功能和优势1.1寻找贸易伙伴，建立自己的网站或借助有关国家贸易电子商务平台，向全球范围内的潜在客户提供有关产品和服务信息和在线目录，吸引相关客户咨询洽商贸易，在全球范围内寻找理想的贸易伙伴和更多的商机。
贸易磋商。
在电子商务方式下，买卖双方通过因特网进行咨询和谈判可以跨越面对面洽谈的限制，提供多种方便低廉的异地交流方式，极大地节省了交易过程的时间和各项费用。
1.2电子商务在国际贸易中的优势降低国际贸易交易成本，利用电子商务开展国际贸易可以降低存货占用成本，节省了存储费；提高交易效率各种相关单证在网上可实现瞬间传递，极大地节省了单证的传输时间，其提高交易效率的作用十分明显；提高企业的国家竞争力，电子商务作为今后国际贸易的发展方向，将成为国际贸易将会成为主流。
这种倡导运用电子商务的国家市场会排斥不使用电子商务进行国际贸易的交易者，使那些落后的外贸企业失去很多贸易机会，而那些采用电子商务进行国际贸易的企业则获得更多的机会，提高企业的竞争力。
（二）我国外贸企业运用电子商务的现状我国作为世界上网民最多的国家，电子商务已经引起很多企业的足够重视，甚至很多企业已经将电子商务作为企业经营中必不可少的重要部分来经营。
比如我们非常熟悉的淘宝网，当当网等，这些网络交易平台上卖家最初是以个人或者小店铺为主。
但经过几年的网络技术和网络法规的发展与进步，越来越多的企业加盟这样的网络交易平台，为我国的商业发展做出了卓越的贡献。
但是在海外贸易这个方面，大多数企业只是初步涉及电子商务。
目前有4.5％的出口企业已广泛开展，有31.2％的企业初步开始，28.7％的企业已着手开展，12％的企业已有考虑，只有23.6％的企业还没有考虑。
1、我国外贸企业运用电子商务大多只限于信息发布、收集、交流以及信息的记录和处理。
比如收集原材料供应信息、记录订单、核算单位时间的收入和成本等。
但是对于订单与合同的签订，以及支付、配送等活动主要还是在网下进行，电子商务的作用范围变得十分有限。
1.1企业信息化基础设施薄弱我国要实现以信息化带动工业化发展的战略目标。
目前我国企业普遍存在缺乏核心竞争力的问题。
经营观念陈旧、管理基础薄弱、等问题还普遍存在。
这些问题已严重制约企业经济效益的改善和市场竞争能力的提高。
1.2外贸企业对实施B2B电子商务没有足够重视企业直接开展电子商务活动，可以带动企业内部的网络建设，进而实现生产经营各环节的电子商务化。
也非常便于与顾客保持直接而密切的联系。
然而，我国外贸企业却没对B2B电子商务有足够的重视。
2、由于我国对外贸易方面的电子商务环境还不成熟，我国外贸企业电子商务的发展就总体而言，尚停留在对安全，保密认证，法律等技术手段和标准规范是否成熟可靠的讨论上。
我国现阶段不能进行真正意义上的网络贸易，而只能做到“在线浏览，离线交易”。
2.1我国电子商务物流跟不上国际贸易发展社会物流总值与物流增加值的增长构成了强大的物流需求市场。
然而我国电子商务物流却跟不上国际贸易的发展，导致了物流成本的制约、思维意识和法律规则的束缚、国际物流运输力不足、国际物流专业人才匮乏等问题。
2.2国际支付在外贸活动中难以实现我国是市场经济不太发达的发展中国家，金融法律有待完善，信用卡制度还有待发展。
我国实现电子商务电子支付的主观和客观条件并未完全成熟，需建立有自己特色的电子商务支付系统。
制定相应的法律来明确电子支付的当事人之间的法律关系，制定相关的电子支付制度。
二、电子商务给我国外贸企业带来的商机和挑战全球经济发展正在进入信息经济时代，电子商务是未来25年内世界经济发展的一个重要推动力，其产生的作用甚至可以与200年以前工业革命对经济发展的促进作用相媲美。
正像江泽民主席在APEC第六次领导人非正式会议上指出的那样：“电子商务代表着未来贸易方式发展的方向，其应用推广将给各成员带来更多的贸易机会。
”与传统商务模式相比，电子商务将对人类社会生活产生重大影响，也必将对我国传统产业的改造和提升发挥积极的推进作用：（一）电子商务给我国外贸企业带来的商机1.巨大的市场孕育着无限的商机因特网的迅速发展使之成为继传统市场之后的又一个巨大市场，这一市场突破了国界与疆域，正在地球上形成一个新的大陆，即：“第七洲”——虚拟洲。
企业或商家可以在这个“虚拟洲”上构筑覆盖全球的商业营销网，因而获得全球性的、无限的商务空间。
目前全球因特网用户已经接近4亿，并且仍在不断增长。
据预测，未来10年，1／3的全球国际贸易将以网络贸易的形式来完成。
对于中国广大的外贸企业来说，这将是一块巨大无比的蛋糕。
巨大的市场与无限的商机，展现出这一市场现实和潜在的丰厚商业利润。
1.1借助全新手段获得全球性竞争优势信息已经成为信息时代最重要的战略性资源，电子商务则是最好的获取手段。
利用电子商务方式，企业可以构筑覆盖全球的商业营销体系，实施全球性经营战略，加强全球范围内行业间合作，因而增强全球性竞争能力。
特别是对于小企业或小行业，能够通过电子商务了解世界范围市场需求，促进与遍布全球的公司间合作，这无疑给了外贸企业一个施展的舞台。
1.2采用新型商务模式，使企业经营效率和生产率获得巨大提高电子商务以一种最大化网络方式将顾客、销售商、供应商和雇员联系在一起，使供需双方在最适当的时机得到最适用的市场信息，因而极大地促进供需双方的经济活动，减少交易费用和经营成本，提高企业经济效益和参与世界竞争的能力。
1.3电子商务正在成为未来国家经济新的增长点和核心竞争力电子商务的主导技术是信息技术，它的发展将有力地带动一批信息产业和信息服务业的发展，促进经济结构的调整，从而对经济发展产生推动作用。
据世界银行估计，1996年全球用于信息基础设施升级改造的投入达3000亿美元，可以预见，未来各国将为吸引资本以构筑信息基础设施而展开激烈竞争。
基于以上作用，近年来各国都将发展电子商务作为角逐国家竞争力的大计。
认识这一大势对中国传统企业转型与网络公司及产业的发展具有重要意义。
（二）尽管在电子商务让我国的外贸企业中得到了巨大的商机，但是同时也面临很大的挑战：1、对电子商务的认识缺乏多数外经贸企业虽然己经上网，但主要用于信息查询和进出口的部分环节，建立企业网站或在专业网络平台建立企业网页的仍为数不多。
对产、供、销，人、财、物等重要资源实现电子化、网络化管理的企业比例更小。
这样就造成很多企业的网站淹没在互联网的浩瀚信息中，无法体现其产品的差异化竞争。
1.1电子商务本身的安全问题随着电子商务的发展，网上银行、网上合同、电子签名等的应用越来越广泛，网络己经成为我们生活中不可或缺的一部分。
电子商务在给我们的工作生活带来便捷的同时，也存在着安全隐患。
电子商务必须通过互联网进行，而互联网并不具备商业交易需要的安全性。
大量的经济信息在网上传递，资金在网上划拨流动，网上交易的权威性认证都要求做到万无一失，无论国际还是国内，电子商务的安全性还是令人忧虑。
1.2电子商务的法律制度问题随着Interment的普及，通过Interment盗窃软件将变得非常容易，关于软件、音乐、电影等的知识产权纠纷日益增多;另一方面，相关的法律制度的制定远远滞后于信息工业的发展。
1.3电子商务的信息基础设施建设问题电子商务是基于信息网络通信的商务活动，其特点是实时、快速，电子商务的发展从一定程度上可以说取决于信息基础设施的规模，为此，需要建设必要的信息基础设施。
但我国由于经济实力和技术等方面的原因，网络基础设施建设还比较缓慢和滞后。
我国绝大部分企业的信息化、电子化程度极低，很多企业连计算机还没有买，少数企业即使有计算机也主要是用来打字和计算，而产、供、销、人、财、物等重要资源的管理大多没有实现电子化。
1.4外贸企业电子商务人才缺乏电子商务是一项新鲜事物，电子商务需要建立在信息意识、信息技术知识水平和消费观念习惯的改变基础上，需要熟练掌握电子商务的人才。
它的发展成效和水平很大程度上取决于专业人才的能力和素质。
复合型人才的缺乏是制约国际贸易企业实施电子商务的关键因素之一。
三、我国外贸企业应对电子商务的对策(一)加快信息基础设施建设国际电子商务在一国的应用与发展有赖于完备的信息基础设施作为基础。
目前，全球国际电子商务销售额的80，发生在美国。
美国在竞争中的优势地位是以其资金、技术的高投入和完备的信息基础设施建设作为基础的。
“信息贫困化”被视为下世纪发展中国家经济发展的瓶颈，而我国在信息基础设施建设方面的落后，有可能使我们失去国际电子商务给经济发展带来的机遇。
在竞争中拉大与发达国家的差距。
为了促进我国国际电子商务的发展。
在加快信息基础设施建设的同时，更要有效利用现有的网络资源。