体验商务英语 2 unit 1 Careers
体验商务英语课后答案unit2

Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 A brand can be a name, a term or a symbol. It is used to _______C_______ a product from competitors’ products.A differB competeC differentiateD compare2 Brands should add value to products. It’s a _______B________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration3 The better-known the brand name, the more people want to ___D____ it _______.A copy…offB send…offC break…offD rip…off4 In the past Calvin Klein took a relatively passive ________A_______ to the counterfeit problem.A approachB methodC wayD mode5 But as sales and brand _______B_________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyalty6 I’m worried about the sales of the range of fragrances we ________D________ two years ago.A soldB mountedC impoundedD launched7 The advert stated – jokingly – that 7 million points were needed for someone to______B______ the jet.A declareB claimC announceD specify8 A business student, John Leonard, intends to take Pepsi Cola to________B_______ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD office9 Customers have become less loyal to brands and are more willing to______D______ to lower-priced coffee products.A trade inB trade forC trade upD trade down10 It is _______C_________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD sold11 Thank you for the _______A______ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD caption12 Your order will be ready for shipment by February 28 and be packed _____C____seaworthy containers.A byB throughC inD within13 Our raincoats are now packed in a polythene bag each and then in a cardboard box,12 dozen _______D_______ a carton,A inB atC byD to14 Each carton is ______C______ with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to line15 In addition, the packing is light ____B____ weight and therefore easy to handle.A toB inC atD for16 Since a polythene bag is used for each raincoat, it is attractive and _____A____ forwindow display.A all readyB alreadyC all readinessD readiness17______B______ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD At18 Cartons lined with plastic sheets can be well protected ______A______ moisture,for they can be secured by overall strapping.A againstB forC byD through19 Since the trace of pilferage is _____C______ more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewer20 Therefore, cartons are convenient ______B______ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国际品牌international brand2 民族品牌national brand3 品牌商品branded goods4 品牌管理brand management5 高档品牌upmarket brand6 经典品牌classic brand7 品牌知名度brand awareness8 品牌形象brand image9 品牌忠实brand loyalty10 品牌延伸brand stretching11 物有所值cost-effective12 公司战略corporate strategy13 许可权利licensing right14 时装设计师fashion designer15 快餐公司fast food company16 广告宣传活动advertising campaign17 研磨咖啡ground coffee18 市场份额market share19 消费者调查consumer survey20 细分市场market segmentPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的在于提高品牌知名度,使得消费者更了解我们的咖啡。
体验商务英语第2课U2课件

Reading Describing your routine
D Decide whether these statements are true or false.
Many people think Ghosn is Japanese. False Ghosn speaks three foreign languages. False He lives in Europe. True He often travels between Europe and Asia. True He meets international customers at weekends. False 6 He has four children. True 1 2 3 4 5
security opportunities boss facilities promotion
helpful
company mobile
holidays
phone facilities
parking
car
sports
hours
Starting up
C Match some word partnerships from Exercise B to their meanings 1 to 6. 1 a lot of money high salary long holiday helpful colleagues travel opportunities
work (work) (work) for a shipping company
6 you can change the times when you start and finish work flexible hours
体验商务英语综合教程_第二答案Unit__Travel

American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
Perhaps, particularly in the area of …ac…co…m…m.…od…at…io…n .,
I think hotels will need to improve …t…he…ir …st…an…da…rd…s….
in general. There are some very good hotels already,
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
but I think more hotels will provide ……fa…c…ilit…ie…s … for
business people … perhaps some …s…pe…ci…fic... facilities
for …bu…si…ne…ss…w…om…e…n
Reading A Answer these questions before you read the article.
体验商务英语综合教程2 -- Unit 1 Careers

Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still
体验商务英语第一册课件 Unit2

Dell, Incorporated
Type
Founded Headquarters Public (NASDAQ: DELL SEHK: 4331)
Austin, Texas, USA in November 1984 as PC’s Limited
Austin, Texas, USA
Long holidays
2. A lot of time away from work.
3. Good people to work withHlpful colleagues
4. The chance to go to different places on business Travel opportunities 5. Move quickly to a higher position at work Fast promotion
Key People
Industry Products
Michael Dell, founder & CEO
Computer hardware Desktops,Servers,Notebooks,Peripherals, Printers
Austin, capital of Texas
Business English
Months of the year
Write the months of the year under the correct seasons.
June May
April January October March Spring March April May June
August December February September November July Summer Autumn September October November December Winter December January February March
大学体验英语课件Book2Unit2JobsandCareers(可编辑)

Experiencing English 2 Unit 2Jobs and Careers Dialogue Samples Dialogue Samples Dialogue 2 experiencelay off temporary assignment future career plan part-time available strengths reliable opportunity to advance expected salary Others skills abilities personality business trip communicative skills people person ambitious prospect Communicative Tasks Task 2 Interview for a job Goal practice how to ask questions at an interview Pair Work Passage A Contents Related Information Lead in Skimit Scan it Review it Related Information JobTrakcom CareerBuilder Houston Chroniclecom Yahoo Houston Chroniclecom Houston Chroniclecom is an integrated website for daily information including news sports entertainment AD search classified etc The Homepage of Yahoo Lead-in Pictures Lead-in Questions 1 Do you often log on What do youusually do onlineRead passage A within a couple of minutes and try to tellReference key Scan It – finding the details Scan It – finding the details Review it –retelling the story Passage B My First Job Contents Related Information Lead in Skim it Scan it Review it Related Information Louis Caldera U S Military Academy Los Angeles Suze Orman Monterey-Jack Omelet Merrill Lynch Louis Caldera Louis Caldera became the 17th Secretary of the Army on July 2 1998 after nomination tothat post by President Clinton and confirmation by the United States Senate He was born in El Paso Texas and was raised in Whittier California He began his public service career as an Army officer and as a lawyer After graduating from West Point he served as a commissioned officer in the US Army from 1978 to 1983 He rose to the rank of Captain and was awarded the Meritorious Service Medal His assignments included serving as a military police platoon leader a battalion intelligence officer and a battalion executive officer He later served in the US Army Reserve US Military Academy Los Angeles Los Angeles is a city in southwestern California and the seat of Los Angeles County Located on the Pacific Ocean it is the second most populous city in the United States exceeded only by New York City It is one of the nations major industrial commercial and financial centers Los Angeles is also noted for its balmy climate lush scenery motion-picture and television industries freeways and occasional earthquakes Suez Orman Suze Orman is the author of The Courage To Be Rich which debuted in the 1 spot on the New York Times bestseller list after just one week on sale In 1999 Smart Money magazine recognized Suze as one of its top thirty "Power Brokers" in a special report that profiled those individuals who most influenced the fund industry and affected our money Suze Ormans other 1 New York Times bestseller The 9 Steps to Financial Freedom was released in April 1997 Prior to stablishing The Suze Orman Financial Group in 1987 Ms Orman a Certifiedinancial Planner¨ professional served as Vice President of Investments for Prudential Bache Securities from 1983-87 From 1980-83 she was an Account Executive at Merrill Lynch A sought-after speaker Suze Orman has lectured widely throughout the United States helping people change the way they think about money Monterey-Jack Monterey-Jack is firm cheddar-type cows milk cheese with a very pale yellow color a buttery bland taste and melts easily They can be served as part of appetizer plates and salads offered as dessert course and make great sandwiches either alone or combined with meats and vegetables Most melt well and can be used as ingredients in omelets quiches and other specialties They can also be grated or chopped and used to top pastas Mexican specialties and other dishes Lead-in Pictures Lead-in Questions 1 Have you had any work experience Skim it Read passage B within a couple of minutes and try to tell Skim it Reference Key Scan It –group discussion Scan It – group discussion 1 One should have discipline and work ethic 2 It is importance to balance lifes competing interests 3 There is dignity in all work 4 Hard work pays off 5 The support from people around us is important for ones success 6 One should have self-confidence 7 One should have self-respect and love his work Scan It – group discussion 8 One should pursue his dream 9 One should try ones best to make his dream come true 10 One should make a plan for the future 11 One should seize any opportunity 12 One should be honest 13 Do not hesitate to ask helpfrom people who can help you 14 One should be optimistic in difficulties Review it –retell the story Work together with your partner and try to retell Passage B One of you is supposed to retell the story of Lois Caldera another is supposed to retell Suze Ormans firstjob experience Unit 2Jobs and Career General Writing Write a passage on the topic My Dream Job according to the outline given below in English 1 Whats your dream job2 Why are y。
商务英语视听说2 UNIT 1

Test Your Vocabulary
Many people looking for work read the (1) j_______ ob acancies (2)v__________ advertised by companies and employment agencies in newspapers or on the Internet. To reply to an pply advertisement is to (3) a___________ for a job. Then you andidate pplicant become a (4) c__________ or an (5) a____________ . You pplication write an (6) a___________ , or fill in the company’s (7) pplication orm a___________ f_________ and send it, along with your (8) r__________ and a covering letter. You often have to give esume the names of two people who are prepared to write (9) eferences r__________ for you. If your qualifications and abilities escription match the job (10) d________________, you might be horlisted (11)s___________, i.e. Selected to attend an (12) i_____________. nterview
体验商务英语综合教程2unit1careerreading译文

体验商务英语综合教程2unit1careerreading译文第一篇:体验商务英语综合教程2 unit1 career reading译文让你的事业更上一层楼的方法著名的人力资源招聘服务公司Ajilon Finance 为你的事业发展提出了如下的建议:1.列出优先事项清单,概述每天所要完成的任务。
写下你的短期目标和长期目标,经常评估自己的进步,集中思想于目标上。
2.你是否真的在上班?也许你的人在上班,你的心呢?3.学会如何通过他人工作。
分派任务是任何级别的人员都应该掌握的一项重要技能。
4.寻求机会来拓展你的技能。
例如,你可以参加专业发展研讨会。
5.与同事交往。
这种交往会帮助你了解其他部门的情况。
6.创建你自己的目标。
确立你在专业方面所要达到的目标,以及实现这一目标你所需要具备的技能。
7.乐意去做你不乐意去做得事。
接受强迫你尝试新事物的挑战。
8.清楚地知道你想要什么。
如果你觉得你应该升职,那就提出升职的要求。
9.抽空休息,放轻松。
享受个人生活,做让自己高兴的事,这会帮助你提升工作表现。
10.寻求满足感。
如果你对当前的职业感到失望,想办法转变你的工作,向你希望的方向发展。
如果这仍不能解决问题,也许是该找份新工作的时候了。
Ajilon Finance 的总裁兼首席运营官Lebovits 先生说:“如果你遵循这些建议,这会大大增加你更多赚钱,更早升职,更快进步的机会。
”第二篇:体验商务英语4 综合教程《体验商务英语4 综合教程》课程教学大纲一.课程基本信息课程编号:0142524 课程类别:选修总学时:36 课程简介:商务英语课程作为翻译专业的一门专业先选课程,主要目标是培养学生掌握国际贸易的基础知识、基本技能,能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能,语音语调正确、语法概念清楚,能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动,掌握相关的商务及商务文化知识,并使他们能够把所学的知识运用到各种商务活动中。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
教案Unit 1Teaching Objectives:1. Discuss t he qualities about how to be successful in career2. Learn some words related to careers3. Expressing of future’s careers4. Listening for information of interview and Listen to get information of interview trends; Teaching Focuses:1. Discuss t he qualities about how to be successful in career2. Listening for information of interview and Listen to get information of interview trends; Teaching Difficulties:Discuss t he qualities about how to be successful in careerTeaching Time: 6 periodsTeaching Procedures:Starting upMore quotations about career:For many people a job is more than an income – it's an important part of who we are.Think not of yourself as the architect of your career but as the sculptor. You have to do a lot of hard hammering, chiseling, scraping and polishing.What is the recipe for successful achievement To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.Discuss these questions:Are you ambitious Do you like ambitious people WhyDo you have a career plan Where do you want to be in 10 years’ timeWhich would you prefer to doWork for one company during your career;Work for several different companies;Work for yourselfWhich of the following areas would you like to work inSales & Marketing; Administration & Personnel; Finance; Production; Management; R&DYou should give reasons for your choice of work.What should you do to get ahead in your careerAttend conferences; Study extra qualification; Change job; Work hard; Get help from others; NetworkSupplementary Reading:Career break is a period of time out from employment. Traditionally, this was for mothers to raise children, but it is now used for people taking time out of their career for personal or professional development.A career break is usually between one month and two years long. Six months to 2 years is the most common period of time for a career break.The career break has grown in popularity over the last five years, with 75% of the British workforce currently considering a career break. Around 90,000 professionals are estimated to take a career break every year. It is most common in the UK, where it grew out of the gap year concept. The career break is sometimes referred to as an 'adult gap year', which reflects the commitment towards developing skills and gaining experience while out of the workforce.How to make your career moveDon't pick a job. Pick a boss. Your first boss is probably the biggest factor in your career success. A boss who doesn't trust you won't give you opportunities to grow. A boss who's too easy on you won't drive you to improve. When you accept your first job, you're hiring a tutor to teach you about work. Be sure to hire wisely.Over time, the most important skill for advancing your career is learning how to work to an agenda rather than to a schedule. A successful business person always kills more than one bird with one stone.Figure out what needs to happen, then find ways to make it happen. A 30-second elevator exchange can be as productive as a one-hour meeting, but only if you know in advance what you need from the encounter.I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heartWomen’s Role in SocietyWhat exactly are the roles women should play in society Some people say they should stay at home, raising children and taking care of their husbands. Some people argue that the careers women could choose are only nurses, teachers and secretaries because they are most suitable to them. As a matter of fact, women in a modern society are playing more and more important roles. In addition to those traditional careers, they can be astronauts, scientists,politicians, entrepreneurs and so on. They are doing what men are doing now. The concept that women hold up half of the sky is generally accepted. Though in some countries, a woman, after giving birth to a baby, might stay at home and bring up the child, she tends to go back to work after the child is independent. Women in many countries are an indispensable labor force in the present world.VocabularyCareer moveCareer breakCareer planCareer opportunitiesLanguage review: Modal verbcan (ability, requests & offer)Describe ability:I can speak English and German.I can play the piano and violin.I can work on weekends.Make a request:Can I make a quick phone call in your officeCan you tell me more about yourselfCould you please book a flight ticket for meMake an offer:Can I help you with your luggageCan I get you some coffeeI can show you the way to the library.I can post the letter for you on my waySkills: Telephoning, making contactWhich of the following do you think is most effective for communication Which do you use most often WhyA. TelephoneB. E-mailC. Face-to-faceWhat’s the difference be tween a telephone conversation and a face-to-face talk How can you manage to sound pleasantly in a phone call How can you make a good first Impression when making or answering phone callsWhat can make you feel unhappy or annoyed in a phone call How can you try to avoid it when talking on the phoneTelephoning phrasesIdentify yourself &your companyGood morning/afternoon. VTS. Can I help youThis is Jacques from Intec.Hi, John. Dave here.Dave speaking.Ask the caller to identify himselfHello. Is that Carmen DiazWho is calling pleaseAsk for connectionsI’d like to speak to Carmen Dianz in Human Resources.Can I speak to Andrea, pleaseCould you put me through to …Give reasonsI’m phoning about your advert in Careers Now.I’m calling to ask about …Take/leave messagesI’m afraid she’s not here at the moment. Can I take a messageC ould you tell her I won’t be able to make the training course on Saturday. She can call me back if there’s a problem. I’m on 0191 498 0001.Make requestsCould you send me an application form, pleaseCould you give me your name and address, pleaseDo you think you could let me have the fax number for Workplace SolutionsCase Study: Candidates for the positionSs Work in groups and decide together which of the candidates should fill the vacant position. Then write a memo to the Sales Director, explaining the reasons for your decision.WritingSs write an e-mail about two people from the conference.Doing the exercises in the textbook.Ⅴ. Teaching Methods(教学方法): instruction and discussion Ⅵ. The Distribution of Time(学时分配): 6 class hours1. Lead-in (100 mins)2. While-reading Activities (150mins)3. Post-reading Activities (20mins)Ⅶ. Assignments(作业):1. Do the exercises after the text.2. Remember the new words and expressions.Ⅷ. References(主要参考资料):1.《体验商务英语》Ⅱ教师用书高等教育出版社,2012.2.《牛津高阶英汉双解词典》商务印书馆,2002.3.《英语修辞与写作》上海外语教育出版社,19984.《汉英双解英语同义词词典》外语教学与研究出版社, 2004. Ⅸ. Notes after Class(课后记):。