电子商务英语词汇(精选)

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电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机

电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机

电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全:掌握电子商务领域的重要英语词汇,把握商机在如今数字化和全球化的时代,电子商务已经成为商业运营中不可忽视的一部分。

无论是为了拓展市场,还是为了与国际客户交流,掌握电子商务领域的英语词汇变得至关重要。

本文将为您提供一份电子商务英语词汇大全,助您更好地理解和应用电子商务。

1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营,不仅需要了解上述关键英语词汇,还需要不断学习和掌握行业的最新趋势和技术。

电子商务英语词汇

电子商务英语词汇

电子商务英语词汇1、电子商务 Electronic Commerce (E-commerce)2、电子邮件 E-mail3、电子数据交换 Electronic Data Interchange (EDI)4、电子公告板 Electronic Bulletin Board5、电子金融 Electronic Commerce, Electronic Finance6、电子咨询 Electronic Consulting7、电子签名 Electronic Signature8、电子安全 Electronic Security9、电子支付 Electronic Payment10、电子商务市场 E-commerce Marketplace11、网络营销 Online Marketing12、网络调查 Web Survey13、网络广告 Web Advertising14、网络贸易 Web Trading15、网络银行 Internet Banking16、网上商店 Online Store/Shop17、网络消费者 Web Consumer18、网络采购 Web Procurement19、网络数据 Web Data20、网络服务 Web Service商务英语的词汇特征商务英语,作为一种专门用途英语,与日常英语在词汇使用上有显著区别。

本文将详细探讨商务英语的词汇特征。

一、专业术语的使用商务英语中大量使用专业术语,这些术语具有高度的精确性和专业性。

例如,“国际贸易”(International Trade)、“股票市场”(Stock Market)、“供应链管理”(Supply Chain Management)等,这些词汇在其他类型的英语中可能较少使用或含义完全不同。

二、缩写和简写词的使用在商务英语中,常常使用缩写和简写词以提高沟通效率。

例如,“GDP”(国内生产总值)、“CEO”(首席执行官)、“FYI”(供参考)等。

电子商务英语-汉译英

电子商务英语-汉译英

二汉语意义1.电子商务程序e-business process2.在线营销online marketing3.万维网接口World-Wide-Web interface4.财务往来financial transaction5. 商务模式business model6.客户服务customer service7.解决争端dispute resolution8.客户关系管理customer relationship management9.电子兑帐与支付系统electronic billing and payment system10.运输单shipping document11.电子数据交换EDI12.企业内部互联网intranet13.企业外部网extranet14.企业与企业之间B2B15.最终客户final customer16.清关customs clearance17.企业与消费者之间B2C18.信用卡鉴别credit card verification19.市场领域market niche20.软件模块software module21. 准时生产制Just-In-Time(JIT)22.带宽bandwidth23.统一资源定位器URL24.电子现金DigiCash25.研究与开发D&G26.损益帐profit/loss statement27.现金周转;现金流量cash-flow28.资产负债表;资金平衡表balance sheet29.有利形势tangible benefit30.无利形势intangible benefit31.业务重组business reengineering32.全球市场global marketplace33.宽带技术broadband technology34.多媒体multi-media35.目标市场target-market36.在线订购on-line online37.网站Web site38.在线支付on-line payment39.网络服务器Web server40.形式发票;估价单pro forma41.经营单位business unit(BU)42.新经济new economy43.过程创新/流程再造business process re-engineering(BPR)44.分销渠道distribution channel45.最终用户end user46.客户关系管理47.企业对企业营销模式business-to-business(B2B)48.企业对客户模式business-to-customer(B2C)49.实体企业brick-and-mortar enterprise50.买进buy-in51.每股收益earnings per share52.市场份额market share53.净亏损net loss54.战略目标strategic objective55.折扣价格discounted price56.规划周期planning horizon57.整个企业范围的enterprisewide58.投资回报率return on investment59.市场分割market segmentation60.渠道效率图channel effectiveness chart61.自动再补给automatic replenishment62.通过邮购运作生意的方法mail-order operation63.当地商店定价local store pricing64.同类比较apples-to-apples comparison65.客户服务customer service66.商务自杀;生意自杀commercial suicide67.线上和线下/网上和网下/虚拟和现实online and offline68.及时的送货timely delivery69.现实生活中的商店brick-and-mortar business70.拖欠订货;延期交货Backorder71.总裁,首席执行官CEO(Chief Executive Officer)72.最佳价格保障best-price guarantee73.联合包裹快递公司UPS: United Parcel Service74.联邦快递公司Federal Express75.利润profit margin76.全国的商品目录national catalog77.邮购定价mail-order pricing78.产品回转product return79.保护隐私的措施privacy policy80.搜索引擎search engines81.线上信息/网络信息online information82.信息网information network83.站点访问量site traffic84.增长率growth rate85.顾客群customer base86.产品描述product description87.数据库database88.退货率return rate89.售后服务电话follow-up calls90.销售金额sales figures91.电子货币公司(网络银行)CyberCash92.网络公司online venture93.销售率sales tax94.最畅销的货品top seller95.邮购商cataloger96.产品系列product line97.多个服务器multiple servers98.首席技术官chief technology office(CTO)99.信息技术information technology(IT)100.销售预测sales projections100.市场营销marketing101.电子商务客户关系管理eCRM102.互联网技术Web technology103.顾客,客户client104.按顾客要求制作的软件customized software 105.解决方案solution106.客户信息customer information107.实地技术人员filed technician108.机器自动生成的报告automated reports109.顾客的购物喜好customers’buying preference110.IP地址IP address111.工作流程workflow112.虚拟专用网VPN113.销售人员自动化软件sales-force automation software 114.用户支持customer support115.经常提到的问题frequently asked questions(FAQ)116.免费电话toll-free telephone117.解决问题do the trick118.实时交流real-time communication119.一次性启动费one-time start-up fee120.结算清单与支付statements and payments121.电子货币e-money122.电子账单付兑与支付electronic bill presentment and payment(EBPP)123.基金转移transfer funds124.客户关怀customer care125.票据中心billing department126.AT&T电子结算AT&T electronic statements127.交叉销售cross-sell128.上行销售up-sell129.内部流程in-house program130.营业费用overhead131.客户关系customer relations132.信用卡credit card133.节约成本cost saving134.个人消费习惯individual spending habits135.因特网结算与客户管理Internet billing and customer management136.账户数据account data137.直接结算direct billing138.中央系统centralized system139.数据收集data collection140.数据库管理系统database management systems141.智能搜索引擎intelligent search engines142.神经网络neural networks143.姓名地址簿directory144.信息检索information retrieval145.多语言搜索multilingual searches146.文本文件text documents147.特殊文件格式particular file format148.图像image149.数据库集成database integration150.跨语言搜索引擎cross language search engine151.检索和分类数据retrieval and classification technologies 152.原型prototype153.网页web page154.自然语言搜索Natural Language Search155.节点node156.图像搜索引Image Search Engine157.文本信息textual information158.算法algorithm159.自然语言处理器natural language processor(NLP) 160.电子采购 e procurement161.购买杠杆buying leverage162.开支分析spending analysis163.供应链supply chains164.企业资源管理软件ERP software/system165.个性化购买maverick purchasing166.购货请购周期purchase requisition cycle167.订单初始化order initialization168.有效性核查availability check169.订单跟踪purchase order tracking170.状态跟踪status tracking171.非契约购买Rogue/off-tract buying172.检查批准流程review and approval process173.流行手段trending tolls174.后台整理back-end integration175.麦特卡尔夫定律Metcalf’s Law176.企业对企业实物交易Business-to-Business barter 177.受理周期approval cycle/channel178.法律顾问legal counsel179.法律环境legal environment180.人力资源human resources181.客户忠诚customer loyalty182.域名domain name183.可执行交易enforceable transaction184.电子支付electronic payment185.电子签名electronic signature186.消费者保护法consumer protection law 187.法律争端legal issue188.责任风险liability risk189.在线卖方online seller190.管制风险regulatory risk191.数据保护法data protection laws192.合资企业;联合经营joint venture193.数据所有项data ownership194.声音摘录sound clip195.司法干预legal intervention196.信息隐私information privacy197.智力资产intellectual property198.电子商务网站e-commerce site199.结账过程checkout process200.无效错误信息ineffective error messages201.建立账户create an account202.老顾客和新顾客通道Return and New customer paths 203.网络零售商online retailer204.破产out of business205.假日收入holiday revenues206.收银机cash register207.网络交通site traffic208.潜在销售potential sales209.购买企图purchase attempts210.购物车shopping cart211.徒劳in vain212.被动注册passive registration213.信用卡号码credit card number214.更正fix the error215.交货方式shipping method216.为实现交易lost sales217.订购place an order218.移动电话技术mobile telephone 219.交互式电视interactive TV220.智能卡smart cards221.电信telecommunications222.网络经济network economy223.技术趋势technology trends224.赢家和输家winners and losers 225.消费者市场consumer market 226.电子商务商务空间e-business space 227.真实世界virtual world228.焦点key issues229.先驱者first -movers230.市场份额market share231.最大价值maximum value232.营销部门marketing department 233.广告媒介advertising medium 234.经济实用cost-effective and efficient 235.价值链value chain236.交换平台transaction platforms 237.汽车工业automotive industry。

电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇

电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇

电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇在当今数字化时代,电子商务已成为商业活动的主要形式之一。

为了在电子商务领域更好地理解和沟通,掌握相关的英语词汇是至关重要的。

本文将为您提供一份电子商务英语词汇大全,帮助您更深入地了解电子商务平台、在线交易和电子支付的相关术语。

一、电子商务平台相关词汇1. E-commerce platform - 电子商务平台2. Online marketplace - 在线市场3. Electronic storefront - 电子商店4. Online storefront - 在线商店5. B2B (Business-to-Business) platform - 企业对企业平台6. B2C (Business-to-Consumer) platform - 企业对消费者平台7. C2C (Consumer-to-Consumer) platform - 消费者对消费者平台8. M-commerce (Mobile commerce) platform - 移动商务平台9. Social commerce platform - 社交商务平台10. P2P (Peer-to-Peer) platform - 点对点平台二、在线交易相关词汇1. Online transaction - 在线交易2. Order placement - 订单下单3. Shopping cart - 购物车4. Payment gateway - 支付网关5. Checkout process - 结算流程6. Product listing - 商品清单7. Product description - 商品描述8. Shipping address - 收货地址9. Delivery options - 配送选项10. Customer reviews - 用户评价三、电子支付相关词汇1. Electronic payment - 电子支付2. Online payment - 在线支付3. Credit card payment - 信用卡支付4. Debit card payment - 借记卡支付5. E-wallet - 电子钱包6. Digital currency - 数字货币7. Payment processing - 支付处理8. Payment confirmation - 支付确认9. Payment security - 支付安全10. Payment gateway integration - 支付网关集成四、其他相关词汇1. E-business - 电子商务2. E-marketing - 电子营销3. Online advertising - 在线广告4. Customer relationship management (CRM) - 客户关系管理5. Logistics - 物流6. Supply chain management - 供应链管理7. Data analytics - 数据分析8. Cybersecurity - 网络安全9. Mobile app development - 移动应用开发10. User experience (UX) - 用户体验以上只是电子商务领域中的部分重要词汇,希望能对您在学习和实践过程中有所帮助。

电商专用术语_英文版

电商专用术语_英文版

电商常用术语中英对照•CVR (Click Value Rate): 转化率,衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales):以实际销售产品数量来换算(淘客)•PV (Page View): 流量•PV单价: 每PV的收入,衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入,衡量搜索结果变现能力指标•ROI:return on investment回报率(ROI)是指通过投资而应返回的价值,它涵盖了企业的获利目标。

利润投入的经营所必备的财产相关,因为管理人员必须通过投资和现有财产获得利润。

又称会计收益率、投资利润率。

•UV(独立访客):Unique Visitor•PV(访问量):PageView,即页面浏览量或点击量,用户每次刷新即被计算一次。

•SKU:SKU=Stock Keeping Unit(库存量单位)销售常用术语及释义1.时间2.生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution 分销率 (ACN数据库可以查)2) 市场表现•Sales Value 消费者购买POS金额(offtake), 销售额•Sales Volume 消费者购买数量(offtake), 销量•Market share 市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion 公司计算毛利, NSV减去制造成本•OP Operating profit 运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate 订单满足率•Category Management 品类管理•Shopper traffic 客流量•Basket value 客单价5) 品牌角度•Awareness 品牌认知度•Trail 尝试率•Repeat 重复购买率•Loyalty 忠诚度•SOV 线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark 基准•Vs. target 和目标相比•Vs LY 和去年同期相比•Vs competitor 和竞品相比3.渠道1) Mega 大型•Hyper 超大型(收银台Checkout超过20个)•Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket 大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss) 小超(收银台Checkout7-19个)•CVS 连锁便利店(一个收银台, 20家单店以上)•Counter store 柜台店•OSDO 批发市场•Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道•NCVS 非连锁便利店•Small store 夫妻老婆店4) B2B 团购4.销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下: Sell-in, Offtake, DTS5.产品分类1)Brand 分品牌Dove, SNK, Crispy, M&M’s2)Sub-Category 分品类•Bulk 散装•Sharing 分享装•Self-consumption 独享装•Gifting 礼盒6.销售人员•BDS Business development supervisor 销售主管•FOTG Feet on the ground 一线同事•BDR Business development representative 业务代表•JBDR Junior business development representative 初级业务代表•FLS Front Line Sales 前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise 品牌市场部 (品牌建设和开发, 更多是线上的投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源)Trade marketing 市场推广部 (设计线下推广策略)Channel marketing 渠道推广部 (负责具体到活动SOP以及与销售同事沟通)Logistic 后勤 (物流)Finance 财务8. 价格表中的常见语RSP (Retail selling price) 零售价如43g, 6.5元Listing Price 供价如43g, 5.42元Margin 利润如, 43g, 20%Configuration 箱柜如心随 8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9. 城市分类fortress city 堡垒城市 (BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10. 费用TP trade expense 投入给渠道的费用, 渠道受益CP consumer promotion expense 投入给消费者促销的费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line 线下投入(如店内促销, 派发, 形象…)11. 必胜战役 Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12. 销售衡量指标 Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A-Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道的财务状况13. 其他•POP point of promotion 促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点) •POS point of sales 销售点。

电子商务英语专业术语

电子商务英语专业术语

Unit 3
Card reader 读卡器 Consumer-aggressive techniques 侵犯消费者权益的技术 Informaiton superhighway 信息高速公路 push marketing 推式营销 Pull marketing 拉式营销
电子交易 商业指南列表 财会系统 商业需求 信用等级 技术解决方案 门户网站 内容网站
Information public Information private Informtion safety Dispatch management Distribute processes Access market
Relational database
01
Flat model database
02
Hierarchical model database
03
Network model database
04
Relational model database
05
1
Conversion: 转型
2
Backbone :主干
charge-free policy 免费政策
profit-making models 盈利模式
gross profit margin 毛利率
profit margin 边际利润率
sell product line 销售产品线
operating profit 营业利润
cost-cutting moves 成本消减措施 after-hours trading 盘后交易 fulfillment cost 实现成本 customer-service center 客服中心 e-taxe(electronic taxe) 电子税收 e-shop 网上商店 general counsel 法律总顾问

电子商务平台英语词汇大全了解电商平台运营的关键词

电子商务平台英语词汇大全了解电商平台运营的关键词

电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代,电子商务平台已经成为了商业运营的重要方式之一。

为了更好地了解和运营电商平台,掌握相应的英语词汇是至关重要的。

本文将为您提供一份电子商务平台英语词汇大全,帮助您更好地理解和应用于电商平台运营。

一、平台基础词汇1. E-commerce(电子商务): It refers to the buying and selling of goods and services over the internet.2. Platform(平台): It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace(在线市场): It is a platform where multiple sellers can sell their products or services to customers.4. B2B(Business-to-Business)(企业对企业): It refers to the business transactions between two or more companies.5. B2C(Business-to-Consumer)(企业对消费者): It refers to the business transactions between a company and individual consumers.6. C2C(Consumer-to-Consumer)(消费者对消费者): It refers to the business transactions between individual consumers.7. M-commerce(Mobile Commerce)(移动商务): It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway(支付网关): It is an online service that processes payments from customers to sellers.9. Logistics(物流): It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support(客户支持): It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing(产品列表): It refers to the display and description of products or services on the platform.2. Search Engine Optimization(搜索引擎优化): It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface(用户界面): It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart(购物车): It is a virtual cart that allows users to store selected items before checkout.5. Wish List(心愿单): It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking(订单跟踪): It is the ability for customers to track the status and location of their orders.7. Customer Reviews(客户评价): It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating(卖家评级): It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions(促销活动): It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics(分析): It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience(目标受众): It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing(社交媒体营销): It is the use of social media platforms to promote products or services.3. Influencer Marketing(影响者营销): It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing(电子邮件营销): It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing(内容营销): It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising(付费广告): It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing(联盟营销): It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization(转化率优化): It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting(再营销): It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing(病毒式营销): It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结:通过学习和掌握电子商务平台的英语词汇,您将能更深入理解和运营电商平台,为您的电商业务带来更多机遇。

电子商务英语词汇表

 电子商务英语词汇表

电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中,电子商务已经成为企业和个人发展的重要策略。

为了更好地适应这一趋势,掌握电子商务相关的英语词汇是至关重要的。

本文将为您提供一份详尽的电子商务英语词汇表,帮助您扩展商务领域的词汇量。

一、电子商务基础词汇1. Electronic Commerce(电子商务)- The buying and selling of goods and services over the internet.2. Online Shopping(网上购物)- The act of purchasing products or services through the internet.3. E-marketplace(电子市场)- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer(电子零售商)- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)(企业对企业)- Electronic transactions between businesses.6. B2C (Business-to-Consumer)(企业对消费者)- Electronic transactions between businesses and consumers.7. E-payment(电子支付)- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)(安全套接层)- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform(电子商务平台)- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing(数字营销)- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)(搜索引擎优化)- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)(搜索引擎营销)- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing(社交媒体营销)- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing(内容营销)- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate(转化率)- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition(获客)- The process of attracting new customers to a business.8. Customer Retention(客户保留)- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)(客户关系管理)- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)(点击率)- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website(电子商务网站)- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce(移动商务)- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design(响应式设计)- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing(云计算)- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data(大数据)- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)(人工智能)- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain(区块链)- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption(数据加密)- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)(应用程序接口)- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇,对于参与和拓展电子商务领域的工作或学习将会非常有帮助。

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