广告英语翻译常用词语
广告常用术语的英语翻译
广告常用术语品牌兴趣 brand interest品牌忠诚 brand loyalty企业市场 business markets影响中心 centers of influence有意劝服路径 central route to persuation认知 cognition消费行为 consumer behavior消费者决策过程 consumer decision making process 消费者市场 consumer markets现有顾客 current customers详尽可能性模型 Elaboration Likelihood Model选择评估evaluation of alternatives评估标准 evaluative criteria参考组 evoked set政府市场 government markets需要层次 hierachy of needs工业市场 industrial markets信息性动机 informational motives人际影响 interpersonal influences大脑档案 mental files动机 motivation被动生成动机 negatively originated motives非人员影响 nonpersonal influences舆论领袖 opinion leader集团买主 organizational buyers感知过滤 perceptual screens个人过程 personal processes生理过滤 physiological screens主动生成动机 positively originated motives购后失调学说 postpurchase dissonance购后评估 postpurchase evaluation潜在顾客prospective customer心理过滤 psychological screens参照人群 reference groups经销商市场 reseller markets选择性感知 selective perception自我意识 self-concept社会阶层 social classes亚文化 subculture认知失调学说 theory of cognitive dissonance转换性动机 transformational motives国际市场 transnational markets独立品牌 individual brand诱导性差异 induced differences特许品牌 licensed brand市场细分 market segmentation营销组合 marketing mix成熟期 maturity stage全国性品牌national brand网络营销 network marketing价格因素 price element初级需求primary demand首要需求趋势 primary demand trend私家品牌 private label产品概念 product concept产品因素 product element产品生命周期 product life cycle消费心态细分 psychographic segmentation 消费心态 psychographic购买时机 purchase occasion推式战略 push strategy选择性需求selective demand选择性分销 selective distribution目标市场 target market目标营销过程 target marketing process电话营销 telemarketing。
广告业常用英文术语
AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。
广告英语词汇大全
广告英语词汇大全广告英语词汇大全：1. Advertisement 广告2. Advertising 广告业3. Advert 广告4. Advertiser 广告客户5. Target audience 目标受众6. Campaign 活动7. Brand 品牌8. Product 产品9. Service 服务10. Marketing 市场营销11. Promotion 促销12. Sales 销售13. Endorsement 背书，认可14. Sponsor 赞助商15. Commercial 商业广告16. Advertisement agency 广告代理机构17. Public relations 公共关系18. Media 媒体19. Print media 印刷媒体20. Television 电视21. Radio 广播22. Newspaper 报纸23. Magazine 杂志24. Billboard 广告牌25. Web banner 网页横幅广告26. Social media 社交媒体27. Online marketing 网络营销28. Direct marketing 直接营销29. Promotional material 促销材料30. Logo 商标31. Slogan 口号32. Jingle 广告歌33. Call to action 行动号召34. Incentive 奖励35. Discount 折扣36. Free 免费37. Sale 销售活动38. Limited time offer 限时优惠39. Special offer 特别优惠40. Exclusive 独家的41. New 新品42. Innovative 创新的43. Best-selling 畅销的44. High quality 高质量45. Affordable 价格合理的46. Reliable 可靠的47. Eco-friendly 环保的48. Trendy 时尚的49. Unique 独特的50. Effective 有效的希望以上词汇能对您有所帮助！广告英语词汇大全继续：51. Innovative 创新的：在广告世界中，创新是关键。
英语翻译词汇系列广告用英文
英语翻译词汇系列广告用英文部门： xxx时间： xxx整理范文，仅供参考，可下载自行编辑社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment展品exhibits特写feature articles内部通报house organ 以货代款in kind机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy 招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising 声望经营reputation management撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition 受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV 单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas班车时间drive time 首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT 形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory 地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication 协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship 点播广播spot announcement点播广播spot radio受众总数total audience 总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner 阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button 有线调制解调器cable-modem目录catalogs光驱CD-ROM 分类广告Web站classified ad Web site 点击率click rate点进率click-throughs编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider 插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology 销售信函sales letters搜索引擎search engines邮简self-mailers 赞助sponsorship公告书statement stuffersWeb浏览器Web browser 网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests 中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning 实验法experimental method小组讨论focus group正试调查formal research 成见效应halo effect深度访问in-depth interview非正式/试调查informal research 查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets 媒介种类media class媒介调查media research媒介细分media subclass 媒介单位media units媒介载体media vehicles产品merchandise讯息message 动机motives非概率抽样nonprobability samples观察法observation method 事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques 定性调查qualitative research定量调查quantitative research 随机概率抽样random probability samples回忆测试recall tests信度reliability 销售测试sales tests样本sample样本单位sample units二级信息secondary data 全面调查survey实验市场test market通用产品代码universal product code 母体universe效度validity广告印象advertising impression 广告反应曲线advertising response curve注意度attention value受众audience 受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule成本效益cost efficiency 单位成本cost per point千人成本cost per thousand创意组合creative mix 分布目标distribution objectives有效频次effective frequency有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule 频次frequency总印象gross impressions毛评点gross rating points 市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles 讯息力度message weight方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy近期策划recency planning 路障式roadblocking外溢媒介spillover media增效效应synergy 电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date 彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications 统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts 黄金版位full position门式折页gatefold地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date 公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts初级发行量primary circulation 清样proof copy公告public notice费率基准rate base价目表rate card 阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates 二级读者量secondary/pass-along readership欠资收费制short rate 赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS 标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper 撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts 周报weekly newspapers广告津贴advertising allowance 回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons提前购买forward buying 广告插页free-standing inserts游戏game店内样品试用in-store sampling 联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging奖品premiums拉式战略pull strategy 推销奖金push money/spiffs推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling 货位津贴slotting allowance抽奖sweepstake电话营销telemarketing 贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals 贸易推广trade promotion明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order 比较广告comparative advertising服罪判决书consent decree 消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property 长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery 短期操纵论short-term manipulative arguments社会责任social responsibility 潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office行为广告action advertising实际消费者actual consumer 广告advertising农业广告agricultural advertising作者author 自传式讯息autobiographical message知晓广告awareness advertising品牌术branding 工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising 消费者consumer译码decode直接反应广告direct-response advertising 戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback 全球性广告global advertising商品goods观点ideas形象广告image advertising 预定消费者implied consumer工业时期industrial age工业化时期industrializing age 国际广告international advertising地方性广告local advertising 营销marketing营销传播marketing communications营销公关marketing PR 媒介medium讯息message叙述式讯息narrative message全国性广告national advertising 噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising 人物persona人员销售personal selling后工业时期postindustrial age 前工业化时期preindustrial age过程process产品product产品广告product advertising 专业广告professional advertising公共关系public relations公共关系活动public relations activities 公共关系广告public relations advertising受者receiver 区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services 信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience 目标市场target market贸易广告trade advertising广告讯息advertising message 广告计划advertising plan广告战略advertising strategy 自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives 创意组合creative mix实验调查法empirical research method 整合营销传播integrated marketing communication顾客终身价值lifetime customer value 营销目标marketing objectives营销计划marketing plan营销战略marketing strategy 需求一满足式目标need-satisfying objectives目标/任务法objective/task method 销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing 销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholder SWOT分析<优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty 企业市场business markets影响中心centers of influence有意劝服路径central route to persuation 认知cognition消费行为consumer behavior消费者决策过程consumer decision making process 消费者市场consumer markets文化culture现有顾客current customers 详尽可能性模型Elaboration Likelihood Model环境因素environment 选择评估evaluation of alternatives评估标准evaluative criteria 参考组evoked set交换exchange政府市场government markets习惯habit 需要层次hierachy of needs工业市场industrial markets信息性动机informational motives 人际影响interpersonal influences认知learning市场market 卖主marketers营销marketing大脑档案mental files动机motivation 需要needs被动生成动机negatively originated motives非人员影响nonpersonal influences 舆论领袖opinion leader集团买主organizational buyers 感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens 主动生成动机positively originated motives购后失调学说postpurchase dissonance 购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens 参照人群reference groups经销商市场reseller markets 选择性感知selective perception自我意识self-concept社会阶层social classes 刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机transformational motives国际市场transnational markets效用utility 欲望wants地理人口细分geodemographic segmentation地理细分geographic segmentation 成长期growth stage隐性差异hidden differenees独立品牌individual brand 诱导性差异induced differences密集分销intensive distribution引入期introductory phase 特许品牌licensed brand市场细分market segmentation营销组合marketing mix 成熟期maturity stage全国性品牌national brand网络营销network marketing 非人员传播nonpersonal communication人员型服务people-based service 显性差异perceptible differences人员传播personal communication定位position 价格因素price element初级需求primary demand首要需求趋势primary demand trend 私家品牌private label产品概念product concept产品因素product element 产品生命周期product life cycle消费心态细分psychographic segmentation 消费心态psychographic宣传publicity拉pull拉式战略pull strategy 购买时机purchase occasion推入push推式战略push strategy转销商reseller 销售推广sales promotion选择性需求selective demand选择性分销selective distribution 服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process 电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system 用量细分volume segmentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency 艺术指导art directors美术工作室art studios全国性广告主协会ANA 品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising 联合广告cooperative advertising文案copy文案人员copywriters 创意工作室creative boutique创意总监creative director分散式体制decentralized system 部门式departmental system发展期development stage 数字互联媒介digital interactive media直邮广告direct-mail advertising 电子媒介electronic media手续费——代理费混合制fee-commission combination 外国媒介foreign media全面服务公司fullservice advertising agency 普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system 横向联合广告horizontal cooperative advertising专属广告公司in-house agency 奖励制incentive system独立制作社independent production house独立调查公司independent research company 机构广告institutional advertising整合营销传播integrated marketing communications 互联广告公司interactive agency国际广告公司international agency 国际媒介international media国际化架构international structure 地方性广告local advertising地方广告公司local agency维持期maintenance stage 经营总监management supervisors差价markup媒介media媒介购买公司media-buying service 媒介代理费media commission跨国公司multinational corporations 全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising 点point关系预备期prerelationship stage印刷媒介print media 印刷厂printers产品广告product advertising区域性广告主regional advertiser 区域性广告公司regional agency常规价格广告regular.price-line advertising 截留费制retainer system减价广告sale advertising销售推广部sales promotion department 推测性提案speculative presentation直接费制straight-fee system 下游公司supplier终结期termination stage交通广告transit advertising 纵向联合广告 vertical cooperative advertising网络设计社 Web design house广告礼品advertising specialty自动取款机ATM 基本巴士单位 basic bus展台 Booths路牌 bulletin structure 车内尾部招贴car-end posters 电影贴片广告 cinema advertising名录 Directories8张招贴eight-sheet posters 电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media 全面登场 full showing全球定位系统 GPS车内广告牌 inside cards100露出数100showing 户外媒介 out-of-home media车体招贴 outside posters包装Packaging奖品 Premiums产品安插 product placement登场 Showing看板Spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券 take-ones出租车外壳 taxicab exteriors终点站招贴terminal posters 30张招贴架 30-sheet poster panel整车牌位 total bus商业展示会trade shows 交通广告 transit advertising车站棚广州广告 transit shelter advertising录像手册video brochure 广告讯息 advertising message艺术 Art艺术指导 art direction 艺术家 Artist美术总监 art director大创意 big idea头脑风暴法Brainstorming 传播媒介 communications media概念化 Conceptualization方案人员Copywriter 创意纲要 creative brief创意总监 creative director创意过程creative process 创意金字塔 creative pyramid创意 creative创造 creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking信息性informational法官 judge指定 mandatories讯息战略 message strategy非文字Nonverbal产品概念 product concept理性诉求 rational appeals目标受众target audience 技巧 technical转换性 transformational价值型思维 value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines 正文 body copy粗体 boldface照相制版 camera-ready art表演纲要casting brief 结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs 斜体italic歌谣式jingles肩题kicker布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志musical logo 叙述式正文 narrative copy新闻/信息式标题 news/information headlines出镜头on camera 拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy 方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts 生活片段 slice of life口号 slogans故事板 storyboard故事板草图storyboard roughs 直截了当式 straight announcement直接推销式正文 straight-sell copy副标题subhead 标题句taglines证言testimonial正文text主题句theme lines小样thumbnail 收尾 trial close图形部分 visuals旁白 voiceover模拟校样analog proof 动画animation合成片answer print光圈aperture音控台audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art 字符计算式character-count method电影摄影师cinematographer截止期closing date 色基 color key分色 color separation连续调 continuous tones 控制室control room 组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing数字媒介 digital media数字校样 digital proof数码视频效应装置DVE units导演director 特排字体display type复制带dubs拷贝dupes电子制作electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版halfone plate 网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning 电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人live action 外景地 location制片场 lot指令 mandatories公共场所 mass audience venue 母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所personal audience venue 平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金residual fee反差套印reverse knockout 无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场session特技 special effects插播广告 spots剥版 stripping叠 supers 演播人员talent 自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套trap 字系 type families排印工艺 typography网页 Web page单词计算式word-count method 工作样片 work print书写纸 writing paper申明：所有资料为本人收集整理，仅限个人学习使用，勿做商业用途。
广告专业英语大全
广告语翻译2.Ask for more. 渴望无限。
(百事流行鞋)3. Obey your thirst. 服从你的渴望。
(雪碧)4. Feel the new space. 感受新境界。
(三星电子)5. Focus on life. 瞄准生活。
(奥林巴斯相机)6. Good to the last drop. 滴滴香浓,意犹未尽。
(麦氏咖啡)7. A Kodak moment. 就在柯达一刻。
(柯达胶卷) Share moments. Share life. (柯达胶卷)8. Started Ahead. 成功之路,从头开始。
(飘柔洗发水)9. Make yourself heard. 理解就是沟通。
(爱立信手机)10. Intelligence everywhere. 智慧演绎,无处不在。
(摩托罗拉手机)11. The choice of a new generation. 新一代的选择。
(百事可乐)12. We integrate, you communicate. 我们集大成,您超越自我。
(三菱电工)13. The relentless pursuit of perfection. 不懈追求完美。
(凌志轿车)14. Poetry in motion, dancing close to me. 动态的诗,向我舞近。
(丰田汽车) Where there is a way, there is a T oyota.有路就有丰田车.(丰田汽车)15. Let's make things better. 让我们做得更好。
(飞利浦电器)16. Good teeth, good health. 牙齿好,身体就好。
(高露洁牙膏)17. Can't beat the real thing. 挡不住的诱惑。
(可口可乐) Things go better with Coco-Cola.(Coco-Cola)饮可口可乐，万事如意。
英文广告词汇总_英文广告词_
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华，却没看到屌丝的红塔你有你的男神，我有我的女屌你嘲笑我三分女友，我可怜你为钱生逼你可以轻视我的眼光，我会证明屌丝虽比富帅穷，但心比富帅红屌丝是注定默默地逆袭，路上少不了质疑和嘲笑，但那又怎么样，哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表：天长地久2. Kodak: a Kodak moment柯达相纸/胶卷：就在柯达一刻3. Olympus: focus on life奥林巴斯：瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏：健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装)：质量与风格共存。
广告英语单词
广告英语单词广告是商业传播的重要手段之一。
在广告领域，英语单词被广泛应用，起到准确表达和传递信息的作用。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、广告类型相关单词1. Advertisement (广告) - 指商业活动中通过媒体传递信息的方式，以促进销售、推广产品或服务。
2. Commercial (商业广告) - 在电视、广播等媒体上播放的广告，通常是为了推销商品或服务而制作的。
3. Print ad (印刷广告) - 出现在各种印刷媒体中的广告形式，如报纸、杂志、海报等。
4. Online ad (在线广告) - 在互联网上进行的广告宣传活动，包括横幅广告、弹窗广告、搜索引擎广告等。
5. Social media ad (社交媒体广告) - 在社交媒体平台上进行的广告投放，如Facebook广告、Instagram广告等。
二、广告策略相关单词1. Target audience (目标受众) - 广告活动所针对的特定人群或受众群体。
2. Branding (品牌营销) - 通过广告手段来塑造和推广企业或产品的品牌形象。
3. Advertising campaign (广告活动) - 针对特定目标的一系列广告策划和执行活动，通常有时间限制。
4. Promote (促销) - 通过广告手段宣传和推广产品或服务，以增加销售和知名度。
5. Call to action (号召行动) - 在广告中明确要求受众采取某种行动的表达方式，如“点击链接”、“拨打电话”等。
三、广告效果相关单词1. Impressions (曝光量) - 广告在特定时间内出现或被播放的次数，可用于衡量广告的露出度。
2. Click-through rate (点击率) - 在线广告中，广告被点击的次数与广告的曝光量之比，用于衡量广告的点击效果。
3. Conversion rate (转化率) - 广告获得实际转化行为（如购买、注册等）的比例，用于衡量广告的营销效果。
各种广告的英文表达
各种广告的英文表达
product placement=植入广告
ad=advertisement=（印刷媒体）广告
commercial=（电视、广播）广告
billboard=（户外大型）广告牌
poster=（户外较小的）海报
junk mail=垃圾邮件
flyer=（大马路上发的）传单
blurb=（书封面上的）推荐广告
banner ad=（网站上的）广告条
pop-up ad=（网站上的）弹出广告
classified ad=（报纸的）分类广告
personal ad=（报纸的）求偶广告
teaser ad=悬念广告（一系列广告中的一个，留下悬念吸引大家看下一个广告）promo=广告短片
jingle=广告歌
advertising slogan=广告语
advertising agency=广告公司
commercial break=（电视、广播节目插播的）广告时间
如果你也一直好奇advertise、advertising、advertisement的区别——> advertise=（动词）做广告
advertising=（名词）做广告、和广告相关的东东ad=advert=advertisement=（名词）一则广告>>长知识了吧？。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
广告英语翻译常用词汇产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and So uth East Asia and well appreciated by their purchasers.畅销全球selling well all over the world典雅大方elegant and graceful定型耐久durable modeling方便顾客making things convenient for customers方便群众making things convenient for the people。
to suit the people's convenience方便商品convenience goods方便生活bringing more convenience to the people in their daily life。
pr oviding amenities for the people。
making life easier for the p opulation各式俱全wide selection。
large assortment顾客第一Customers first顾客是我们的皇帝We take customers as our Gods.规格齐全a complete range of specifications。
complete in speci fications花样繁多a wide selection of colours and designs货色齐全goods of every description are available.客商第一，信誉第一clients first, reputation first款式多样a great variety of models款式活泼端庄vivid and great in style款式齐全various styles款式新颖attractive designs。
fashionable(in) style。
novel (in) design。
up-to-date styling款式新颖众多diversified latest designs美观大方elegant appearance美观耐用attractive and durable品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome. 品种多样numerous in variety品种繁多great varieties品种齐全complete range of articles。
a great variety of goods 让我们的商品走向世界Let our commodities go to the world.色彩鲜艳bright in colour色泽光润bright luster色泽艳丽beautiful in colour深受顾客欢迎We have won praise from customers。
to win war m praise from customers.深受国内外客户的信赖和称誉to win a high admiration and is wid ely trusted at home and abroad.深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public式样美观aesthetic appearance。
attractive fashion式样新颖大方modern and elegant in fashion式样雅致elegant in style式样众多in many styles适合男女老幼四季穿着suitable for men and women of all ages i n all seasons外型大方elegant shape享有声誉to win a high admiration新品迭出new varieties are introduced one after another行销世界to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite work manship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials, full range of specificati ons and sizes, and great variety of designs and colours誉满中外to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the internation al market造型美观attractive appearance。
handsome apprearance质量第一，用户至上quality first, consumers first种类繁多wide varieties安心益气to make one feel at ease and energetic包君健康keep you fit all the time保健治病promoting health and curing diseases保暖防风warm and windproof补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血an enricher and nutrient for the liver and kidney, for improvin g blood circulation, beneficial to essential medulla, strengtheni ng sinews and bones, preventing hairs from greying and helpf ul to retain complexion补气，健脾，益精滋肾，祛风活血，强筋壮骨good for energy and the spleen, beneficial to the sperm, nour ishing the kidneys relieving rheumatism, activating blood circu lation and strengthening sinews and bones补血和气，壮腰强筋norishing blood and adjusting spirit, strenthe ning waist and sinews除湿散寒，祛风定痛relieving rheumatism, chills and pains穿着舒适轻便comfortable and easy to wear促进体质to invigorate health effectively涤烦疗渴to clear out annoyance and quench thirst冬暖夏凉cool in summer and warm in winter芳香开窍，理气止痛removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意rich in poetic and pictorial splendor瑰丽多彩pretty and colourful花色入时fashionable patterns华丽臻美beautiful and charming戒烟making people refrain from smoking经久耐用durable in use。
durable service久享盛名with a long standing reputation居家旅行，工矿必备之良药an indispensable sovereign remedy for home, travelling, factories and mines.老少良伴good companions for children as well as adults历史悠久to have a long historical standing男女老少皆宜sutable for men, women, and children其功若神as effectively as a fairy does.轻身延寿to reduce body weight and prolong life.清火明目，怡神醒脑，帮助消化to produce an effect toward clear v ision, refreshment, and digestion helping清洁口腔cleaning the oral cavity.清热润喉，止咳化痰，益气消哑good for antipyretic and throat soother, curing cough and facil itating expectoration and relieving hoarseness清晰突出clear and distinctive祛风散寒，活血止痛relieving rheumatism and cold, invigorating blood circulation and stopping pains染制精良meticulous dyeing processes柔软轻盈soft and light色彩夺目，迥然不俗colours are striking, yet not vulgar色彩奇异大方in pain, fancy colours色彩协调matching in colour色泽鲜艳可爱lovely luster设计华丽luxuriant in design手感舒适comfortable feel提神，生津refreshing and enriching the saliva条纹清晰clear-cut texture消热止渴relieving heat and thirst.消暑解热，明目怡神relieving heat and sunstroke, refreshing and beneficial to the eyes颜色调和harmonious colours益气强壮，延缓衰老bracing up the whole system and strengthen ing it, delaying senility益气养阴，生津增液，补肺健脾supplement the vital energy and n ourish yin, promote the production of body fluid and saliva雍容华丽rich and magnificent永不褪色fast colour优点出众outstanding features质地考究superior (in) quality质地优良fine quality助消化，除油腻to help digest greasy food按质论价fixing prices according to quality of products包装多样diversified in packaging包装牢固strong packing包装美观牢固elegant and sturdy package包装新颖美观fashionable and attractive packages保温性强extremely efficient in preserving heat。