大学体验英语第四册5单元教案
大学体验英语第四册 unit5

The Department of College English
Warm-up Activity
3. Have you or your friends ever been cheated by a manufacturer? Describe your experience to your partner. 4. How to make great profits without cheating?
The Department of College English
Culture Notes
(1)
Corporate Social Responsibility: sustainability, stakeholder theory, triple bottom line, etc. Workplace Issues: labor and employment practices, monitoring, work/life balance, etc. Product and Brand: consumer safety, reputation, intellectual property, and strategic marketing.
Passage A
The Moral Advantages: How to Succeed in Business by Doing the Right Thing
The Department of College English
Warm-up Activity
1. What do you know about business ethics? 2. What is your impression of business people in China? Do you think all the business people are frauds? Why?
第三版大学体验英语综合教程4Unit5

Unit5Listen1. manuals2. periodically3. initiative4. structura l5. remains6. rewarded7. honest8. Penalties against scandals are too lenient9. Japanese companies have little incentive to tackle ethical and compliance issues internally10. have made greater efforts to deal with ethical and compliance issuesThink about it1. Wall Street refers to the financial district of New York City.Over time, the term has become a metonym for the financial markets of the United States as a whole,or signifying New Yorkbased financial interests.It is the home of the New York Stock Exchange,the world’s largest stock exchange by market capitalization of its listed companies.The Economic Crisis of 2008 is believed to have occurred because of global inflation,increased unemployment,high oil and food prices,a declining dollar value,a horrible housing market,and a subprime mortgage crisis.The subprime residential mortgage crisis leading to millions of people losing their homes reached its climax in August 2008,when financial institutions reported billions of dollars in losses.Thus instability on Wall Street immediately spilt over into the European and Asian stock markets,thereby rapidly permeating the entire financial system.2. Yes.Everyone knows a modicum of eth ics is called for in any business as you can’t cheat your customers forever and get away with it.Unethical business practices are bound to derail your career or company, the abrupt collapse of Sanlu Group is the very hard lesson many businessmen should earn.Moral virtues such as compassion, responsibility, fairness, and honesty are essential ingredients in the recipe for business success in the long run. Far from being a constraining force that merely keeps people honest and out of trouble, morality creates a fertile source of business motivation, inspiration, and innovation. A strong sense of moral purpose notonly promotes a business career but also provides a telling advantage in the quest to build a thriving enterprise.3. Individuals, consciously or unconsciously, formulate their judgments of what is moral and what is immoral on the basis of their private system of moral values. This moral judgment or moral thinking certainly plays an indispensible role in our life, guiding us to do ethically and distancing us from wrongdoings under special circumstances.Bertrand Russell wrote in his essay “Education and Discipline” that individualcivilizationcertainly consists of intellectual, physiological and MORAL qualities-“of impartiality, kindliness, and a modicum o f self-control.” Being civilized human beings, we are able to distinguish what is right fromwhat is wrong and try hard to take moral actions accordingly.It is our moral sense that keeps us away from trade-offs between ambition and conscience.For people with integrity, honesty and a strong moral sense doing the right thing outweighs doing things right.Passage A华尔街反人类的经济罪行美国国际集团的金融家们得到了千百万美金的奖金,因为他们的薪酬合同是基于他们完成的交易量而非这些交易产生的后果。
大学体验英语第四册_unit5剖析

in business. More and more people, esp some CEOs in big companies have realized the importance of business ethics by trial and error. On the other hand, the traditional focus of business ethics is on the morality of action. This results in conclusions about which business practices are acceptable and which are not. For example, employees have ethical right. When a business practice violates these rights, this practice is unethical.
business success? 3.What a role does individual moral
judgment play in our life?
Department of College English
Language Points
haunt v. — If sth. unpleasant haunts you, you
Department of College English
Culture Notes
Department of College English
Warm-up Activities:
Questions for discussion 1. What do you know about Wall
大学体验英语_4_教案

1. 培养学生的英语综合运用能力,提高学生的听说读写技能。
2. 强化学生的实用表达能力,尤其在涉外交际中能够流畅运用英语。
3. 拓展学生的文化视野,增强跨文化意识。
4. 培养学生自主学习能力,提高学习效率。
教学对象:大学本科一年级学生教学课时:16课时教学内容:第一课时:Introduction to the Book and Course Overview教学目标:- 让学生熟悉教材和课程结构。
- 了解本册教材的学习目标和教学安排。
教学内容:1. 介绍教材的编写目的、特点和适用范围。
2. 概述课程的教学目标和教学内容。
3. 分享学习方法和策略。
教学活动:- 教师讲解教材内容和教学安排。
- 学生提问和讨论。
第二课时:Listening Skills教学目标:- 培养学生的听力理解能力。
- 提高学生捕捉关键词和主旨的能力。
1. 听力技巧介绍。
2. 基本听力练习。
教学活动:- 教师播放听力材料,学生听后回答问题。
- 学生分组讨论听力技巧。
第三课时:Speaking Skills教学目标:- 培养学生的口语表达能力。
- 提高学生在真实场景中的交流能力。
教学内容:1. 口语表达技巧介绍。
2. 基本口语练习。
教学活动:- 学生进行角色扮演,模拟真实场景进行对话。
- 教师点评和指导。
第四课时:Reading Skills教学目标:- 培养学生的阅读理解能力。
- 提高学生快速捕捉信息的能力。
教学内容:1. 阅读技巧介绍。
2. 基本阅读练习。
- 学生阅读文章,回答问题。
- 教师点评和指导。
第五课时:Writing Skills教学目标:- 培养学生的写作能力。
- 提高学生撰写各类文章的能力。
教学内容:1. 写作技巧介绍。
2. 基本写作练习。
教学活动:- 学生进行写作练习,教师点评和指导。
第六课时:Grammar Review教学目标:- 巩固和复习语法知识。
- 提高学生在实际应用中的语法运用能力。
教学内容:1. 语法知识回顾。
Unit 5 Business Ethics Teaching plan大学体验英语四

Unit 5 Business EthicsObjectivesAfter finishing this unit, students will be able to● talk about the issues of business ethics● get an idea of the overall organization of both passages● learn to use key word and expressions● adopt the reading skill I dentifying the Author’s Purpose while reading● learn to control the overall structure of the writingListen and talk (2 periods)Teaching Steps:Step 1 Greetings and Presentation (10M)(class and individual)1. What is business ethics?2. What do yo u know about Japanese’s business?Step 2 Lead-in (Listen twice and fill in the missing words, then check S s’ answers ) (10M)(class and individual )Step 3 Sample Dialogue 1 (15minutes)(class and pair work)1. Listen to the dialogue and get to know the content of the dialogue.2. Listen to the tape once again and answer the questions1) How to bargain with the businessman?2) What is retail price?3. Read and follow the tape and explain some of the language points1) retail: sell by retail 零售the retail price零售价格e.g. He buys wholesale and sells retail. 他整买零卖。
最新新编大学英语教案 第四册 Unit5

新编大学英语教案(4)Unit 5 AthletesAims of TeachingMaster the words describing athletes and sportsImprove the students’ abilities of communication and making commentsKey PointsLearn something about athletes and sportsMaster the method of writingMaster the method of readingDiscussing the question whether athletes should be role modelsLearning the high science and technology can promote the development of the performance of sportsMethods of TeachingUsing multi-media teaching equipmentGroup-Discussion(分组讨论――运动员作为公众人物是否应为道德的典范)Analysis of the textTime ArrangementUnit 5 AthletesPart I Preparation1.Some information about the theme:Sports are playing an important role in society. Not only can they ensure the physical fitness of people, but also they can provide entertainment for both the player and the spectator, and even promote friendship between people. With the development of sports, there have appeared lots of sports stars. They become the topic of conversation, and often serve as models of courage and determination. Neverthelss, star athletes’ role in society and their influence on young peoplehave been a controversial topic.2. Can you name any sports?Track and field: high-jump, long-jump, javelin, hurdles, discus, shot put, pole vaulting, long-distance race, marathonTeam sports: basketball, football, volleyball, cricket, and handballOthers: table tennis, badminton, tennis, fencing, snooker, golf, bowling, diving, surfing, skiing, figure skating3. What’s your favorite sport? Why do you like it?4. Which sports star do you admire most? Why?5. Do you know Karl Malone?aerobic 增氧健身法hiking 徒步旅行track dishing 掷飞碟jogging 慢跑Part IIIn-Class Reading : Athletes Should Be Role Models1. Read the new words and point out some important words.2.Give students fifteen minutes to read the passage Athletes Should Be Role Models.3. Look over exercise 1 to get familiar with the text structure.4. Explain some important/difficult sentences:1) If I were deciding whether a basketball player was a positive role model, 这个句子里,动词were用了虚拟语气,而进行时则起强调作用。
大学体验英语综合教程课堂辅导Book 4Unit 5-passage b-难点精讲
大学体验英语综合教程课堂辅导Book 4Unit 5-passage b-难点精讲1. It jarred me because I’d been wondering whether maybe the exact opposite was true: In the Internet Age, as products become commoditized and buyers compare prices and features continually, maybe human relationships would become one of the few differentiators that could command significant margins.我对此很吃惊,因为我一直不知道对立的看法是否也能成立:即在网络时代,由于产品的商品化,买家不断地比较价格和特性,也许人际关系就会成为为数不多的能够决定巨大利润的因素之一.·jar v. surprise 感到吃惊·whether maybe the exact opposite was true 做whether的宾语|wonder v. to express a wish to know 很想知道·in the internet age: 在网络时代age: period of history with special characteristics or events (历史时期,时代)。
如:the Elizabethan Age; the modern age·as 引导的是原因状语从句, 译为”由于”.·that could command significant margins 为定语从句, 修饰“differentiators”.2. But that isn’t for the seller to say; only the buyer’s opinion counts when it comes to judging this connection. 然而,是否真正建立了这种联系,不应该由卖家来评价,而应由买家来评说。
大学体验英语4_教案
课程目标:1. 提高学生的英语听、说、读、写能力,使学生在实际交流中更加自信和流利。
2. 培养学生的跨文化意识,了解英语国家的文化背景。
3. 增强学生的自主学习能力,提高学习效率。
教学内容:1. 听力训练:听懂不同场景下的英语对话和短文,提高听力理解能力。
2. 口语练习:模拟真实场景,进行口语交流,提高口语表达能力。
3. 阅读理解:阅读不同类型的文章,提高阅读速度和理解能力。
4. 写作训练:撰写不同类型的文章,提高写作技巧。
教学过程:一、导入1. 教师简要介绍本节课的教学目标、内容和学习方法。
2. 学生进行简短的自我介绍,活跃课堂气氛。
二、听力训练1. 学生自主完成听力练习,教师播放录音,学生认真听写。
2. 教师针对听力材料进行讲解,解释生词和语法点。
3. 学生复述听力材料,教师点评并纠正发音和语法错误。
三、口语练习1. 学生分组进行口语练习,模拟不同场景下的对话。
2. 教师巡回指导,纠正发音和语法错误,鼓励学生积极参与。
3. 学生展示练习成果,教师点评并给予肯定。
四、阅读理解1. 学生自主阅读课文,了解文章大意。
2. 教师讲解文章中的生词和语法点,引导学生深入理解文章。
3. 学生回答问题,检验阅读效果。
五、写作训练1. 教师讲解写作技巧,指导学生撰写不同类型的文章。
2. 学生自主完成写作练习,教师点评并给予修改建议。
3. 学生展示写作成果,教师点评并总结写作技巧。
六、总结与作业1. 教师对本节课的教学内容进行总结,强调重点和难点。
2. 学生自主完成课后作业,巩固所学知识。
教学评价:1. 听力理解能力:通过听力练习和口语交流,评价学生在实际场景中的听力理解能力。
2. 口语表达能力:通过口语练习和写作练习,评价学生在实际交流中的口语表达能力。
3. 阅读理解能力:通过阅读练习和问题回答,评价学生在阅读理解方面的能力。
4. 写作能力:通过写作练习和作业完成情况,评价学生在写作技巧方面的掌握程度。
教学资源:1. 大学体验英语4教材及相关辅助材料。
大学英语4第五单元教案
*Set forth
Set Set Set Set Set Set Set Set Set
启程、动身( 启程、动身( Line 14) )
about sth. 开始着手做 sth. aside 把某物放到一边 forth sth. 阐明 sth. back 使推迟 sth. apart 留出(作以专用) 留出(作以专用) sth. down 记下 sth. up 建立,成立 建立, off sth. 引爆 sth. out 陈列
22. absent 23. apology 24. soak v.
a. n.
缺席的, 缺席的,不在的 道歉
浸泡,湿透 浸泡,
She soaked the shirt in soapy water. 她把衬衫浸透在肥皂水中。 她把衬衫浸透在肥皂水中。 25.waterproof 25.waterproof 防水的, a. 防水的,不透水的 He promised that it is waterproof. 他向我保证是防水的。 他向我保证是防水的。
3. Tame v. 制服,驯化 制服,
His job is to tame lions. 他的工作是驯狮。 他的工作是驯狮。 a. 温顺的,驯化的 温顺的, He is so tame that he agrees with everybody. 他很随和, 他很随和, 总是顺从他人的意 见。
4. solitude n. 独居,独处 独居, People need a chance to reflect on spiritual matters in solitude. 人们需要独处的机会来反思精神上的事情。 人们需要独处的机会来反思精神上的事情。
26. slippery a. 滑的 A wet road is usually slippery. 潮湿的路往往是滑的。 潮湿的路往往是滑的。 27. choke v. 窒息的说不出话来 She looked like she was going to choke. 她看起来仿佛都要窒息了。 她看起来仿佛都要窒息了。
大学英语四(综合教程)第五单元
大学体验英语四(综合教程)Unit 5Business EthicsListen and TalkLead inJapanese companies have started to refine their ethics programs and internal control structures. Some 55% of them have established a corporate code of conduct, ethics guidelines, compliance (S1) and other such documents, 37% have a department or division dedicated to ethics and compliance issues, and 43% (S2) hold ethics-related training programs targeting employees.A growing number of Japanese businesses have taken steps to reinforce oversight functions, for example by engaging independent outside directors. In 1997, Sony Corporation took the (S3) of cutting its executive board from 38 to 10 directors while introducing the new post of executive officers. Other companies including Omron and Kobe Steel followed suit, and by 2000 about 240 businesses had reportedly made similar (S4) reforms.Even so, the image of companies portrayed by the market and the general public (S5) far from ethical. For example, in a survey of students' views of the Japanese business community, conducted in autumn 2000, 68% of the respondents agreed that "Honest companies are not (S6) while dishonest companies are making profits"; 63% believed that " There is hardly any information as to which companies are (S7) , "; 84% believed that " (S8) "; and 62% agreed that "many companies believe it's worth engaging in unlawful practices." If this is the new generation's perception of reality, it means that (S9) . Certainly, companies whose business performance has deteriorated as a result of scandals (S10) . But such efforts are not long-lasting if a company fears they will reduce its competitiveness.Key:S1 manuals S2 periodically S3 initiative S4 structural S5 remains S6 rewarded S7 honest S8 Penalties against scandals are too lenient S9 Japanese companies have little incentive to tackle ethical and compliance issues internally S10 have made greater efforts to deal with ethical and compliance issuesPassage A: The Moral Advantage—How to succeed in business by doing the right thing2. Decide whether each of the following statements is true or false based on information in the passage. Write "T" for true or "F" for false in each blank.1. You can't cheat your customers forever without being noticed by people.True False2. Seeking moral advantage is a new method to think about business honesty.True False3. Honesty in businessmay help make profits at last.True False4. The author thinks that seeking for profits may inevitably cheat people or be dishonest in business.True False5. Skepticism had the idea that "no cheating, no business” in business trade.True Fasle6.Other famous experts may have different ideas about business and think the morality is essential part in business.True False7. Columbus, a character in the Philip Roth’s play, believes that no businessmen are honest.True False8. The modern media often describes the business as a dishonest deed.True False9. Different people have different ideas about the business morality and each explains business morality at his/her angle.True False10. Business morality is far different from morality in daily life.True FalseAnswer: 1) T 2) T 3) T 4) F 5) T 6) T 7) T 8) T 9) T 10) F3. Answer the following questions with the information from the passage.1. What is the cynical attitude toward business morally? And what is the skeptical one? Moneymaking is inevitably tainted by greed, deceit, and exploitation./Behind every great fortune lies a great crime.2. Why does the author mention The Bible in paragragh 8?To show that immoral moneymaking goes back a long way.3. How do the contemporary media define business?as greedy, corrupt and ruthless.4. What do Stephen Covery and Tom Peters think of business morality?Moral virtue is essential for success in business.5. What's the author's attitude toward morality in business?Against the traditional view and in favor of creating new morality norms in business.plete the summary of the text. The first letter of the missing word has been given to you.Business ethics is a system of accepted beliefs in business, which governs the conduct or people in doing business based on the social m___values. It has been a very popular topic recently. More and more people, esp CEOs in big companies, have realized the importance of business ethics for their business pr actices, because you can’t c ___your customers forever and get away with it. Yet the traditional views of business ethics were c___and skeptical, claiming that moneymaking is inevitably t___by greed, deceit, and exploitation and behind every great fortune lies a great crime. But today more and more business people have come to see things differently. They suggest that v___is an essential ingredient in the recipe of business, a necessary component of a t____business career. So who’s right ?those who believe that moralit y and business are mutually e___, or those who believe they r___one another. This is what this article is going to talk about.Anwser: 1.moral 2.cheat 3.cynical 4.tainted 5.virtue6.thriving7.exclusive8.reinforce5. Fill in the blanks with the words given below. Change the form where necessary.morality quest downright advocated contemporarydeceiving avarice obstructed captured conscience1. I have to question the ___ of forcing poor people to pay for their medical treatment.2. Nothing will stop them in their ___ for truth.3. I think the way she’s been treated is a(n) ___ disgrace.4. He ___ taking a more long-term view.5. The writer, as well as his ___ , was interested in the same subjects.6. She says he’ll come back, but she’s ___ herself.7. Some people believe that football clubs are sometimes motivated by ___ .8. He got ten years in prison for withholding evidence and ___ the course of justice.9. Two of the soldiers were killed and the rest were ____ .10.A guilty ___ prevented her from sleeping at night.Answer: 1. morality 2. quest 3. downright 4. advocated 5. contemporaries6. deceiving7. avarice8. obstructing9. captured 10. conscience6. Complete the following sentences with phrases or expressions from the passage.1. After a few years as a doctor he left the profession and ___ journalism.2. His family ___ to the time of Norman Conquest.3. It is often easier to make plans than to ___ them ____ .4. In defence of his policy, the Minister___ the sharp decrease in road deaths.5. The unions are ___ the government over the issue of privatization.Answer:1. took to, 2. goes back, 3. carry ... out, 4. pointed to, 5. in opposition to7. Each of the verbs and nouns in the following lists occurs in this passage. Choose the noun that you think collocates with each verb and write it in the blank. If you think more than one noun is possible, write them down.Answer: 1.to seek/provide/capture an advantage2.to protect/promote interest3.to reach goals4.to reinforce morality5.to advance/promote a career6.to capture an idea7.to examine a question8.to call for /reinforce ethics9.to sound the theme10.to build/seek trust8. Translate the following sentences into English.1.他们登上的飞机起飞后立刻就消失了。
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5. Writing skills introduction
辅助手段
Multimedia software
作业
1.Write a passage on the topic“Business Ethics”.
2.Translation and after-class reading.
—feeling of shock and discouragement
Examples
•She learned to hisdismaythat he had lost his job.
课外
阅读
书目
1.European Business Ethics Casebook《欧洲商业道德案例集》
2.Business Law and the Legal Environment
教学内容
Passage AWall Street’s Economic Crimes Against Humanity
Step 2:Introduction
(1)What do you know about Wall Street and the 2008 economic crisis?
(2)Is a moral leadership necessary for business success?
(3)What a role does individual moral judgment play in our life?
I.Warm-up activities
Step 1: Students are provided with chances to practice their spoken English by delivering a speech alone or cooperatingwith hispartner.
poundn.
—In chemistry, a compound is a substance that consists of two or more elements.
to compound a problem / difficulty / mistake
—to make it worse by adding to it.
•If we look down at it and say, “It’s a terrible thing that I justderivebenefits from helping other people,” then that part of our nature will depreciate over time.
6.mortgage
—n. a conditional conveyance of property as security for the repayment of a loan
—v. put up as security or collateral
Examples
•But the fallout from a collapse in themortgageand lending markets could shake fragile consumer confidence further.
•If the consensus on homosexuals becomes gentler, other “invisible” Africans, notably the disabled and the mad, who are often abandoned or tucked away out of sight at home, may be treated better too.
III. Detailed studies of the text
Language Points
1.fracturev.
—interrupt, break, or destroy; break a bone
Examples
•They wonder whether the army and police couldfracturealong ethnic lines, taking their weapons to either side.
II. Understanding the text
1. Analyze the structure of the passage.
2.Introduce the main idea of thePassageA. Explain and illustrate the cultural background and language points in the text.
Example
•The problem iscompoundedby the medical system here.
5.rejectv.
—refuse to accept
Examples
•Wisdom too often never comes, and so one ought notrejectit merely because it comes late.
•Do not attempt to do a thing unless you’re sure of yourself; but do notrelinquishit simply becausesomeone else is not sure of you.
8.unfathomableadj.
—so deep as to be unmeasurable; impossible to come to understand
教 案
Experiencing English
大学体验英语综合教程第三版第四册
大学外语教学部
课程名称
CollegeEnglishIV
授课对象
2013级本科各专业
授课内容
课堂类型
讲授
教学目的
Learn the new words and phrases;
Helpstudents master the main idea of the passage;
•Call-centers complain that theyrejectnine-tenths of otherwise qualified job applicants, mostly college graduates, because of their poor command of English.
3.derivev.
—If you derive sth. such as pleasure or benefit from a person or from sth., you get it from them; If you say that sth. such as a word or feeling derives or is derived from sth. else, you mean that it comes from that thing.
Free discussion and interaction.
教学过程
1.Warm-up activities
2.Understanding the text
(Ask the students some questions related to the text.)
3. Detailed studies of the text
•Last year,mortgagerates inHong Kongdipped below 1%, adding fuel to the home-price surge.
7.relinquishv.
—give up
Examples
•It is never easy torelinquishsomething to which one has devoted so much energy and passion.
•We are used to the concept that when a butterfly flaps its wings inBrazilall manner ofunspeakablethings happen inNew Jerseyand Tunbridge Wells.
11.dismayn.
•Reggie Miller had to be replaced in the basketball game for he hadfracturedhis ankle in the fall.
2.hauntv.
—If sth. unpleasant haunts you, you keep thinking or worrying about it over a long period of time.
9.invisibleadj.
—impossible or nearly impossible to see; not prominent or readily noticeable
Examples
•The absolute fake is so obvious but it is stillinvisibleto us.
Examples
•I think I wouldderivemore pleasure from being able to branch out in my own mind, sort of considering more deep pleasures, more deep thoughts.
Examples
•This is a myth that has and will continue tohauntMiltonall the way up throughParadise Lost.