Unit14+15公司战略

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Ⅰ. Daily conversations 1) A：Is that the office manager over there？ B：Yes, it is. A：I haven't met him yet. B：I'll introduce him to you .
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2) A：Do you have a calling card？ B：Yes, right here. A：Here's one of mine. B：Thanks.
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2.条件状语从句和时间状语从句一样，从句的 谓语动词不能用一般将来时态、过去将来时 态或将来完成时，而要用相应的一般现在时、 一般过去时和现在完成时来替代。又如： Tell me if you get into difficulty. If he does not come, shall we go without him? If you have finished dinner I‟ll ask the waiter for the bill.
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4. turnover [„tə:n,əuvə] n. 翻覆;营业额;流通 量 E.g. We wish to establish business relations with you and enlarge our turnover. 5. profit [„prɔfit] n. 利润;利益 E.g. We must reduce the cost to get more profit. It will profit you nothing to do that. 6. domestic [dəu„mestik] adj. 国内的;家庭的 domestic goods/products国货 E.g. Topics include the economy and other domestic issues.
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1. 引导条件状语从句的从属连词主要有 if, unless, as/so long as等。如： • If you watch carefully you will see how to do it. • Don‟t come unless I telephone. • As long as you do your best, we‟ll be happy. • If you ask him, he will help you． • If you fail in the exam, you will let him down．
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5. prospect [„prɔspekt] n. 前途;预期
E.g. The prospects of the car industry are
brightening.使升级;提升;改良品种
E.g. No need to upgrade.
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Task2
英语基础语法：现在完成时 一、构成方法 现在完成时由 have 加动词的过去分词构成， 主语是第三人称单数时，要将 have 改为 has. 二、用法说明 ■表示已发生或完成的动作对现在所造成的影 响和结果.有时与just, already, yet, recently, before, twice, three times等时间状语连用， 如： I have seen the film already. 我已经看过那部 电影了。(现在我知道电影的内容了.)
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Tip of the day:
Constant dropping wears the stone.
Thank you!
Made by Chen Hu
Copyright © 2010,All Rights Reserved
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Unit14 Company results + Unit15 Company strategy
2010.12.15
Outline
I. II. III. IV. V. Daily conversations New words study Learn important and difficult points Grammar study and review Conclusion
mascot
吉 祥 物
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Ⅲ . Learn important and difficult points task1 In unit14, let‟s come to page120 first. We will study the tapescript and then find how to describe a company result detailedly.
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■表示过去发生的动作一直持续到现在。常 与“since+时间点”，“for+时间段”，及 how long, (ever) since, ever, before, so far, in the last /past few years, up to now, till now等时间状语连用。如： • She has been a dancer for ten years. 她已 当了十年的舞蹈演员了。 • We‟ve planted thousands of trees in the past few years. 过去几年我们种了成千上 万棵树。 • So far there has been no bad news. 到现 在为止还没有什么坏消息。
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另如： Have you seen my bag? 你看到我的手提包了 吗? (你知道它在哪里? ) She has already left. （她不在这里了.） 注意： 1. 现在完成时不与yesterday, last week, two days ago, in1983, just now, when等表示具 体的过去时间的状语连用. 2. 一般过去时只强调在过去发生过某事或关注 的是动作发生的时间、地点、方式等；而现 在完成时则强调过去的动作对现在的影响.
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7. competitive [kəm„petitiv] adj. 有竞争性的； 比赛的 E.g. Of course, this Christmas will be a highly competitive sales season. 8. disappointing [,disə„pɔintiɡ] adj. 令人失望的; 令人扫兴的 E.g. Tom was very disappointed at the disappointing news. 9. recruit [ri„kru:t] vt. 补充;聘用;征募 E.g. Many young peasants were recruited into the coal mining industry.
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Ⅳ.Grammar study and review
条件句(The conditional sentence ) 英语条件句可分为两类，一类为真实条件 句，表示假设的情况可能发生，用陈述语 气。另一类为非真实条件句，非真实条件 句表示的是假设的或实际可能性不大的情 况，故采用虚拟语气。我们现阶段主要讲 的是真实条件句。
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10. expand [ik„spænd] vt. 扩张;使膨胀;详述; 发展 E.g. They hope to expand their company.
Uint15 1. strategy ['stræ tidʒi] n. 战略;策略 [ 复数 strategies ] E.g. The previous manager had no clear strategy for sales.
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Ⅱ. New words study
Uint14 1. result [ri„zʌlt] n. 结果;成绩;成果 E.g. How about your interview result? 2. chair [tʃεə] vt. 担任（会议的）主席;主持 E.g. The meeting was chaired by school -master Mr White. 3. review [ri„vju:] vt. 回顾;检查;复审 n. 回顾; 复习;评论 E.g. Lying in the bed, he reviewed the day's happenings.
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2. define [di„fain] vt. 定义;使明确;规定 E.g. They disagreed on how to define “liberal”. 3. flexible ['fleksibl] adj. 灵活的;易弯曲的 E.g. In any system, the most flexible person has the control. Flexible management of library work is a new subject in the era of knowledge economy. 4. margin [„mɑ:dʒin] n. 边缘;差价;毛利 E.g. This price will allow a good margin of profit.
Certainly backup before you upgrade. 7. adapt [ə„dæpt] vt. 使适应;改编
E.g. I adapt quickly to new developments.
辨析: adopt [ə'dɔpt] vt. 采取;接受;收养
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emblem
会 徽
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现在完成时和一般过去式的比较：
通过以下两个句子进行比较总结： Mary has lived in China for three years.（把 过去的动作和状态与现在联系起来，强调 它们对现在造成的影响或结果。） Mary lived in China from 2004 to 2007.（仅 着眼于过去的动作或状态。）