体验商务英语综合教程1第二版 unit4
Business English
•Being away from home •Travelling the airport/station •Meeting new people •Flying •Eating new food
Business English
Listening
4.1
Where can travelers hear or say these ng up
When you travel, which of the following do you like or not like? Make sentences as in the examples.
I love meeting new people. I like eating new food. I don’t mind packing.
• We also use can to talk about what is possible. Can I fly direct from Moscow to Sydney? No, you can’t. You need to change.
Business English
Listening
a) security b) a ticket c) at the check-in d) their flight e) their luggage f) a hotel room g) some shopping h) at the hotel i) an in-flight movie j) a bus or taxi
Business English
match the verbs withMatthchethce aodrjercetivcest wpithh trhaeisr oepspo.sites
1. buy 2. confirm 3. collect 4. go through 5. queue 6. watch 7. take 8. book 9. do 10. check in
Unit 4
Travel
Business English
MARKET LEADER
a new language course for tomorrow’s leaders
overview
Vocabulary: Travel details
Case Study Pacific Hotel
Business English
4.4 Put this dialogue into the correct order and check your answers.
Paolo: Paolo Ranieri speaking. Judith: Oh, hello, Paolo. This is Judith Preiss here. Paolo: Hi, Judith. Judith: Paolo, I’m calling about the meeting. Can you make next Wednesday? Paolo: I’m sorry, Judith. I can’t. But I can make Thursday or Friday. Judith: Well, I can’t do Thursday, but Friday is OK. Paolo: OK. Friday it is. Can we meet in the morning – say 10 o’clock? Judith: 10 o’clock is fine. Oh, and can I bring my colleague, Sabrina? You met her at the conference. Paolo: Of course. I can pick you up from the station if you like. Judith: Great. See you on Friday. Bye.
Business English
Task Complete the e-mail Judith writes to Sabrina about the arrangements.
Sabrina
I called Paolo Ranieri about the meeting. He …c…an…’t ….. Make it on Wednesday, but he ……ca…n ……. do …F…rid…ay….. at 10 o’clock. He says of course you ……c…an….. come with me! And he ……can…… pick up from the ……sta…tio…n .. . See you soon,
Task
Business English
Complete the sentences below. Use the nouns from the box.
Bill reservation booking receipt center fax call luggage flight seat
At the ticket office 1 I need to change my ..b..o..o..k..i.n..g... 2 Is there a direct ....f.l.i.g..h..t....? At the check-in desk 3 Can I take this as hand ……lug…ga…ge…? 4 Can I have an aisle ……se…at…….? In a taxi 5 Please take me to the city ……ce…nt…er… 6 Can I have a ……re…ce…ipt…, please? At the hotel 7 I have a r…es…er…va…tio.n.for two nights. My name’s Burkhard. 8 Can I send a ……fa…x……from here? 9 Can I have an alarm ……c…all……at 6.45, please? 10 I’m checking out today. Can I have ………bi…ll …, please?
Business English
The ten most popular tourism countries
759...InACdmainaearidcaa
1. Australia
3. Thailand
10. England
8.6S. Fpraainnce 4. New Zealand
2. Italy
Business English
Task Look at the dialogue in Exercise A. Write questions begin with can.
Can Judith and Paolo meet on Friday? Can Judith attend meeting on Thursday? Can Paolo meet Judith on Friday? Can Paolo pick Judith up from the station? Can Paolo and Judith meet on 10 o’clock Friday” Can Judith bring her colleague to the meeting? Can Sabrina take part in the meeting? ……
a) In a taxi d) At a hotel
b) at an airport e) on a plane
c) at a railway station
Business English
vocabulary
Say these flight details. Then listen and check.
1. Flight BA 427 2. Flight LH 265 3. Flight UA 491 4. The plane leaves from gate 38.
5. You fly from terminal 3. 6. The 4.40 flight to Frankfurt
is now boarding. 7. You are in row 35, seat E. 8. The plane arrives at 12.10.
Warm up Discussion:
Business English
Do you like travelling? How often do you travel? Where and when did you travel last time? Which countries or cities would you like to travel to the most? How do you usually travel (by plane, by car, etc & alone or with other people)? What do you like or dislike about travelling? What objects do you always take with when you are on travelling?
Language Focus
Business English
• We use can to say we are able to do something. He can program a computer.
• We use can I or can we to ask for permission. Can I use the phone, please? Yes, of course. / Sorry. I’m afraid it’s for staff only.
体验商务英语综合教程Unit_4答案解析
Unit 4 AdVertiSi ngPart I BUSin ess VOCabUIaryDireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On theAnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20POin ts, One POint for each Senten ce.C1 Outdoor advertis ing is One of the fastest grow ing _____________ i nthe market.A marketsB SeCti onsC Segme ntsD SeCtOrSD2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' S SPending on advertising.AWOrthWhiIeB WOrthy CVaIUed DWOrthC3 The soaring costs of TV are ____________________ clients to conSider alter natives.A mak ingB driv ingC PrOmPt ing Dlett ingA4 BMW ran ashelters.‘ teasers ' CamPaign in Britain on busA exclusivelyB largelyC greatly Din CIUSiVeIyC5 Placing an ad on a bus SheIter for two WeekS ___________________ at about £ 90.A works onB works away CWOrkS out DCaICUIateSD6 We are facing a _______________ With our market share. What are Wegoing to do about it?A promotio nB saleC order DCriSiSA7 Focus, a large advertising agency based in Paris, has a reputation forCreati ng imag in ative and ____________ CamPaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas PIe nty Of CreatiVe ideas to offer.A en SureB assure CCOnVinCe DPerSuadeB9 Focus has been asked to _____________________ ideas for advertising CamPaig ns to man ageme nts of the compa nies COnCern ed.A offerB PreSe ntC SUPPIyD furnishD10 The little village Where he lived would be a popular touristA placeB Site CViSit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is StiPUIated in our Sales Con firmation No. 2007021 __________ the 5,000 bicycles you Ordered are to be ShiPPed in two equal lots in MarCh and April 2007.A WhiChB WhereC thatD WhatA13 You requested that 80% of the bicycles _______________ in MarCh and the bala nce in April.Abe ShiPPed BShiPPed Cto ShiP DhaVe bee n ShiPPedC14 Although We have the qua ntity _____________ stock, it is too late for US to ShiP 80% of your order in March.A fromB forC inD atD15 We have received your Ietter of 28 March, __________ US to modify the PreViOUS arra ngeme nts for the ShiPme nt of the CaPti oned order.AaSked Bto ask Cbeing asked DaSkingA16 You now WiSh to adva nce the date of ShiPme nt ____________ one mon th.A byB to Cfor DatA17 In the CirCUmStances, We regret _____________ Unable to meet your request.A to be Bbeing C be D having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 PIeaSe take the above ___________ acco Untand let US know your decisi on as soon as POSSible.A toB for Cby D intoB20 We are PleaSed to inform you that the CaPti Oned order ___________ now bee n dispatched.A haveB hasC areD isPart II PhraSe Tran slati OnDireCtiOnS : DireCtiOnS : There are 20 Chinese PhraSeS in this part. You are required to translate them into English and Write down your tran slati OnOn the An SWer Sheet. ThiS Part totals 20 POin ts, OnePOint for each phrase.1竞争对手产品COmPetitOrS ' PrOdUCtS2隐性广告SUbIimi nal advertis ing3广告媒体AdVertiS ing media4体育赞助SPOrtS spon SOrShiP5免费样品Free SamPIe6广告标语AdVertiS ing sloga n7大众媒体MaSS media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market Share13街道设施Street furniture14公交车候车亭BuS Shelter15金融服务finan cial SerViCe16营销组合Marketing mix17公共关系PUbIiC relati OnS18广告宣传活动AdVertiS ing CamPaig n19价格促销PriCe promoti On20潜在客户Pote ntial clie ntPart III SentenCe Tran slati OnDireCtions : There are 10 SentenCeS in this part. You are required totranslate them into Chinese and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poi nts, two POintS for each Senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ Street furniture ' is worth about $18 billion a year, just 6%of allthe world ' S SPending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
体验商务英语(第二版)课件第1册Unit 4
from Gate 38
8 The plane arrives at 12:10
B Work in pairs. Ask each other information about some business travelers’ flight details.
Student A: Look at page 35 Student B: Turn to page 142
you make next Wednesday?
4
Paolo Of course. I can pick you up from the
station if you like.
9
Judith 10 o’clock’s fine. Oh, and can I bring my
colleague, Sabrina? You met her at the
2 Will you be happy if you are asked to go on a business trip for the company? Why/why not?
3 Will you pay attention to the following when choosing a hotel for your business trip? Why?
1
Judith Oh, Hello, Paolo. This is Judith Preiss here. 2
Paolo I’m sorry, Judith. I can’t. But I can make
Thursday or Friday.
5
Judith Paolo, I’m calling about that meeting. Can
综合英语1（第2版）unit4课文及练习详解
综合英语1（第2版）unit4课文及练习详解Unit 4 Dealing with AIDSSection One Pre-reading Activities (2)I. Reading aloud (2)II.Cultural information (2)III. Audiovisual supplements (3)Section Two Global Reading (4)I. Text analysis (4)II. Structural analysis (4)Section Three Detailed Reading (5)Text I (5)Section Four Consolidation Activities (17)I. Vocabulary Analysis (17)II. Grammar Exercises (23)III. Translation exercises (25)IV. Exercises for integrated skills (27)V. Oral activities (28)VI. Writing Practice (29)VII. Listening Exercises (31)Section Five Further Enhancement (33)I. Text II (33)II. Memorable Quotes (36)Section One Pre-reading ActivitiesI. Reading aloudRead the following sentences aloud, paying special attention to pausing and sentence stresses.1. I' never thought | that 'anything 'bad could 'happen to me | or my 'friends.2. Then 'one day | I 'saw David in the 'mall | and I con'frontedhim | as to 'why we were 'not friends any 'more.3. I was being 'treated this way | because 'teenagers are 'not used to 'dealing with situ'ations like this, | and 'don’t know 'how to re'act.4. 'This to 'me meant | 'death was 'sure to 'come | and 'all 'too quickly.5. 'Everyone said | that I must 'keep a 'positive 'attitude for 'his sake, | because 'attitude means 'everything.II.Cultural information1. QuoteBan Ki-Moon: Speaking at the "Light for Rights" on World AIDS Day held at the Washington Square Park Memorial Arch in New York, he said: "We are here tonight to denounce the discrimination they (people living with HIV/AIDS) face —the fear and stigma, the shame and rejection, the threat of losing their jobs ... For too long and in too many places, too many people have been pushed beyond the reach of prevention and treatment, care and support ... We must respond by shining the full light of human rights on the challenge ... I call on all countries to dismantle legal frameworks that institutionalize discrimination against people living with HIV and people are at most risk of infection."2. AIDS：Acquired Immune Deficiency SyndromeAIDS, a very serious illness which spreads very fast today, had been one of the most horrible killers of human beings.AIDS is caused by HIV virus. Now in the world there is no useful medicine that can cure AIDS, but it spreads only in limited ways. AIDS spread in three basic ways: first, through sexual intercourse; second, through contact with diseased blood; and third from an HIV mother to baby. And people who areintravenous drug users may infect HIV virus too.The actual patterns of spreading of the AIDS virus change from culture. People should do something to solve the problem and prevent the spreading of AIDS in the world. People can do something in these ways: first, a program should be established to educate citizens about AIDS, letting people know what causes it and how it spreads, so that people can know it clearly and prevent it easily, instead of being afraid of it; second, increase scientific technology to fightagainst AIDS; third, make healthy and civilized social environment, so there will be less sexual intercourse actions, and less drug users.Although AIDS is very horrible, we shouldn't fear, worry or have prejudices about it, we should confront it and fight against this devil.III. Audiovisual supplementsWatch a video clip and answer the following questions.1. What is the librarian trying to do?2. Why does the man sitting in front of Andrew leave the desk?Answers to the Questions:1. He is trying to persuade Andrew into using the private research room.2. He thinks that Andrew carries the HIV and he is afraid of the disease.Video Script:Librarian:Sir, this is the supplement. You’re right. There is a section on HIV-related discrimination.Andrew: Thank you. Thank you very much.Librarian: We do have a private research room available.Andrew:I’m fine right here. Thank you.Librarian: (sigh) Wouldn’t you be more comfortable in the research room?Andrew: (cough) No. Would it make you more comfortable?Joe:Oh … Er … Beckett, how are you doing?Andrew: Counselor… huh.Librarian: Whatever, Sir.Figurant: Excuse me.Section Two Global ReadingI. Text analysis1.What is the theme of the text?Dealing with AIDS strengthens the bond of friendship and encourages emotional and mature growth.2.What is the style of the text? Give your reasons.The style of the narrative is colloquial and simple because many simple words, colloquial expressions and concise sentences are used, which are easy and smooth to read.Colloquial words:about, cried, go, let, so, sure, thingsSimple or colloquial phrases:blew it off, living life up, feel so bad, had the disease, stuck it out, make it through, etc.II. Structural analysis1.How is this narrative story organized?The narrative is organized in the chronological order with the activities and events related in the true story.2. Work out the structure of the text by completing the table.Paragraph(s) Main idea1 This paragraph gives the instructive message of the story, and makes clearthe specific date when AIDS became known to the writer.2-4 This part provides an account of how the writer came to know the fact that his friend was suffering from AIDS, how he felt,what attitude he adopted,and how others responded to it.5-7 This part tells us that the writer maintained an active and positive attitude towards his friend.8 This paragraph mentions the specific date that marked the end of David’slife, describes the writer’s feelings towards David’s death, and tells us howthe writer keeps his friend’s memory alive.Section Three Detailed ReadingText IDealing with AIDS1.Dealing with AIDS strengthens the bond of friendship, encourages emotional andmature growth. Before the sixteenth of October 1995, I was the most carefree person in the world. I had no worries and was just living life up. I never thought that anything could happen to me or my friends. We were invincible. That is, until the word AIDS came into my life.2.For 10 years David and I were the best of friends. Then we got to high school and thingsstarted to change. We were in different classes, so we didn’t hang out as much. It bothered me but I thought that we were both just growing up, and there were more friends where he came from. Then I began to notice that he wasn’t in school a lot, and was sick more than usual. So I called him and he hung up on me. I didn’t know what to do, so once again I blew it off. Then one day I saw David in the mall and I confront ed him as to why we were not friends any more. He pulled me aside and broke down in tears and said that he was dying. I didn’t believe him.Sure, I had heard about AIDS, but hat it was a homosexual disease and it didn’t affect young people, so I said that it was a sick joke and left.3.When I got home things started to make sense. I ran to my room and cried. David wasonly 17; he couldn’t die. Then I felt so bad that we had grown so far apart. I called David, asking him to come over so we could talk. When he came over I saw a seriousness in him that I had never seen before. He looked so old, too old for his age. I asked how it happened.David had had unprotected sex once and now had to pay with his life. I was so angry. I have never felt so powerless in my whole life. When things had gone wrong before this, I could always rely on my parents to make things better. There was nothing that they could do this time. I had to handle it all on my own.4.David and I became very close again, and it seemed that I was the only one there forhim. David made the decision to tell people about his disease. There was no use in hiding it;sooner or later people would find out. People looked at him as if he had a plague, and our friends from school wanted nothing to do with him. Soon after that they wanted nothing to do with me. Al l of a sudden I felt that I had the disease. I didn’t know what to do. My whole life was changing so fast that I couldn’t keep up. Once again I was growing up and realized that our friendship meant everything to me. Also, I couldn’t turn my back on him when he needed me the most. So I stuck it out and lost most of my friends. The ones that still talked with me didn’t come too close in fear that they would catch the disease.The thing was, I didn’t even have AIDS, so why did my friends treat me like this? I was being treated this way because teenagers are not used to dealing with situations like this, and don’t know how to react. So how could I blame them since I would have done the same thing?5.As time went on, David became very ill. There was nothing that I could do but watchhim die. David found out that he had full-blown AIDS. This to me meant death was sure to come and all too quickly. I wasn’t ready to let him die, not yet anyway. There were so many things that I wanted to do and say, but couldn’t find the words.I went to doctor after doctor with him, and saw him go through so much. Everyone said that I must keep a positive attitude for his sake, because attitude means everything. So, in times of stress I was the one that had to keep things together. I pushed all my emotions aside and was strong for him.6.My mom had had a trip planned for the whole family for some time now, and stillwanted to go. She thought that the trip would do me good; she said that I was not the one that was dying. I couldn’t beli eve that sh e said that to me, but to make her happy I went. We were gone for about two weeks, and when I came back the first thing I did was go to see David.That was when I saw AIDS for the first time. I didn’t even recognize him. David had lost weight, had purple l esions all over his body, and was very pale. He couldn’t even get up when he saw me. He was bedridden. I still had to be the strong one and keep everything in. I had brought him stuff from the ocean, his favorite place. We talked about my trip and anything else we could think of. Then he fell asleep because he could no longerstay awake for long periods of time.7.On the second of May 1996, David was put in hospital. This gave him the feeling thatthere was no more hope left, and that he was going to die. I still had to maintain my positive outlook for him. He needed that in me. One day he looked at me and said, ―Faye, I am dying;let’s accept that and deal with it. I know what I did was wrong and now I have to deal with it.All I want you to do is to reme mber me, enjoy life and be careful.‖ For the first time in front of him, I cried. I knew that it wouldn’t be long before he was gone forever. He shouldn’t have to deal with this at such a young age. Towards the end of May he became so sick that the hospital staff had a bubble around him, so he wouldn’t catch our bad germs. I hated to see him like that, and every day it became worse. I had come to realize that any day now he would die. At night I would wonder if he would make it through. School was over now, so I spent every hour I could in the hospital. He was everything to me. I felt bad for the time that we had lost and how I wasn’t even going to fight for our friendship.8.The fifth of June, 1996 marked the end of my best friend David’s life. He wentpeacefully. That was a comfort all in its own. In a way I was glad that it was over, for he was no longer in pain. All the emotions that I had held in came rushing out as I realized that I would never see David again. His mother said that I had kept him alive and that she was grateful that I was her son’s last friend. It hasn’t been a year yet, but I have done so much since then that I am no longer that carefree teenager. I now educate people about AIDS, which to me is keeping David’s memory alive. Eventhoug h David is gone, he is still with me and always will be in mind and spirit.Words and ExpressionsParagraph 1Questions:1) What does the first sentence of Paragraph 1 tell us?It points out the significance of dealing with AIDS,which is the theme of the text.2) The last sentence of Paragraph 1 is a sentence fragment. It is actually part of the precedingsentence. Why does the author separate them from each other?By separating them from each other, the writer succeeds in accentuating the two parts of the sentence with more information. It is precisely for the purpose of emphasis that a sentence is divided into two or more than two parts by means of full stops.Words and Expressions1. strengthen: vt. to make something stronger or more effective, or to become stronger or more effectivee.g. The wind strengthened during the night.夜里风刮得更大了。
体验商务英语综合教程1第二版_unit4
体验商务英语综合教程1第二版_unit4体验商务英语综合教程1第二版_unit4Business EnglishUnit 4TravelMARKET LEADERa new language course for tomorrow’s leaders体验商务英语综合教程1第二版_unit4Business EnglishoverviewLanguage Focus can/can’t there is/ there areVocabulary: Travel detailsReading: Business hotelCase Study Pacific HotelSkills Making bookings and checking arrangementListening Listening for information体验商务英语综合教程1第二版_unit4Business EnglishWarm upDiscussion:Do you like travelling? How often do you travel? Where andwhen did you travel last time? Which countries or cities would you like to travel to the most? How do you usually travel (by plane, by car, etc alone or with other people)? What do you like or dislike about travelling?What objects do you always take with when you are on travelling?体验商务英语综合教程1第二版_unit4Business EnglishThe ten most popular tourism countries7. 5. India America 9. Canada1. Australia3. Thailand10. England 6. France 8. Spain 4. New Zealand 2. Italy体验商务英语综合教程1第二版_unit4Business EnglishStarting upWhen you travel, which of the following do you like or not like? Make sentences as in the examples.I love meeting new people. I like eating new food. I don’t mind packing.I don’t like flying. I hate checking in.Checking in waiting for luggage Going through securitychecks Speaking a foreign language Packing suitcaseBeing away from home Travelling the airport/station Meeting new people Flying Eating new food体验商务英语综合教程1第二版_unit4Business EnglishListening 4.1Where can travelers hear or say these things?a) In a taxid) At a hotelb) at an airporte) on a planec) at a railway station体验商务英语综合教程1第二版_unit4Business EnglishvocabularySay these flight details. Then listen and check.1. 2. 3. 4.Flight BA 427 Flight LH 265 Flight UA 491 The plane leaves from gate 38.5. You fly from terminal 3.6. The 4.40 flight to Frankfurt is now boarding.7. You are in row 35, seat E.8. The plane arrives at 12.10.体验商务英语综合教程1第二版_unit4Business Englishmatch the verbs with the correct phrases.1. buy a) securityMatch the adjectives with their opposites2. confirm3. collect4. go through5. queue6. watchb) a ticketc) at the check-in d) their flight e) their luggage f)a hotel room7. take8. book 9. do 10. check ing) some shoppingh) at the hotel i) an in-flight movie j) a bus or taxi体验商务英语综合教程1第二版_unit4Business EnglishTaskComplete the sentences below. Use the nouns from the box.Bill reservation booking receipt center fax call luggage flight seatAt the ticket office booking 1 I need to change my ................ flight 2 Is there a direct ...............? At the check-in desk luggage 3 Can I take this as hand 。
体验商务英语1-4
LOGO
Language points
3. expiry n. (expiration) [U] the end of something which lasts for a period of time The president can be elected again at/on the expiry of his first four years in office. 总统第一任四年届满后可重新当选连任。 v. expire 那辆车在保修期到后两天坏了。 The car broke down two days after the guarantee had expired.
LOGO
Language points
4. express v. a. to show a feeling, opinions or fact 我简直无法表达我的感激之情。 I can hardly express how grateful I feel. b. BrE. to send by express post 用快件寄出 This letter is urgent; we’d better express it. 这是急件，我们最好用快递寄出。 c. (from, out, of) to press (oil, juice, etc.) out of sth. 挤出 The juice is expressed from the grapes and made into wine. 从葡萄里挤出汁，再用来酿酒。
LOGO
Language points
7. switch v. a. to change or exchange, esp. completely or unexpectedly 转换，转变，改变 Let’s switch our positions. 等灯变绿再走。 Wait until the lights have switched to green. He got tired of teaching and switched to writing stories. b. to change or move by a switch 用开关转换 Switch the freezer to the extra cold setting. 把冰箱的冷冻室转到特冷档。
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
Starting up
A What makes people successful? Add more words to the list below. Then choose the five most important.
charisma drive
looks nepotism
discipline
Vidal Sassoon was a British hairdresser, businessman, and philanthropist. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand.
B Discuss what the companies have in common, and how they are different.
Similarities
Differences
Discussion
Sole brothers
Similarities Both companies were founded by members of the Dassler family. Both companies are successful products of sports shoes. Both companies are listed on the Frankfurt stock exchange. Both companies have had their products worn and endorsed by famous sports stars. Both companies have had success and a change of direction after new CEOs were appointed. Both companies are expanding worldwide. Both companies have kept sports shoes as their core product but have expanded into clothing and fashion goods. Both companies have had problems: Adidas in the early days and Puma after it went public.
商务英语综合教程 1 Unit4 PPT
Warm-up
Background
Detailed Reading
TEXT I
You are to watch an interview with Thomas van der Kallen, the CEO of Ebel, a luxury watch maker. Fill in the missing words. For the very rich, an expensive watch is as much to indicate status as it is to tell the time, and despite the current economic climate, competition in the industry is as fierce as ever with image being the buzz word of the hour. It is also very much about building the image . Today we are not in the business of selling watches. We are in the business of building and selling an image . And that is why we work with Ebel, only the best to really connect with our customers out there.
Warm-up
Background
Detailed Reading
TEXT I
4. Is it good timing to launch it now? Yes, for there are always people who benefit from recession: people in oil industry and people in other parts of the world and people who invest in other parts of the world. 5. Does iing
商务英语综合教程第一册unit 4
Integration of online and conventional marketing
“… launch early this year will be supported by an $18 million yearlong marketing campaign.
The company decided to kick off its campaign using non-traditional viral marketing channels, launching the zero movement on the streets via a series of posters, coasters and chalk drawings and a website …
• Flexibility – Change focus – Experiment with messages
• Access to Global Markets
• Two-Way communication (real-time) – Messages can be targeted – Message can be responded to
Benefits
• Benefits to Consumers – On their time – Pertinent to their needs and wants
• Creditability – Everyone else is doing it – Money was spent
• Benefits to Businesses Wide – Fewer stops – Efficient use of resources
III．Think about different ways to do business via internet.
体验商务英语综合教程__Unit_4_答案
Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
大学体验英语综合教程1（第二版）练习答案
大学体验英语综合教程1（第二版）练习答案Unit1 college lifePassage ARead and think1. T he students were going to take their last exam at college.→解析：参见短文的第一句话。
2.They were confident and felt ready for the exam. They think the coming exam is a snap.→解析：参见短文第一、二、三段，尤其是第三段的第一句话。
3. T hey turned out to be difficult, because none of the questions could be answered by thestudents.→解析：参见老师在收回考卷后的提问以及学生的表情可以推断出考试题很难。
4.The professor said the result was what she had expected, but she would allow the students topass the course any way.→解析：参见短文倒数第6行“That is exactly what I expected”和倒数第3行“You will all pass this course1 ”。
5.Because she wanted to make her students realize that even though they had finished four yearsof study in college, there was still much to learn and their education had just begun.→解析：参见倒数第3行“1 , but remember that even though you are now college graduates, your education has just begun”。