旅游英语—雅高酒店集团介绍(全英文)
(完整)雅高酒店集团及其旗下品牌介绍
简介雅高是欧洲第一大酒店集团，雅高酒店集团在全世界拥有4000家酒店和17万员工，遍布五大洲的90个国家，约500，000个房间。
【Accor is the European First Hotel group, Accor Hotels Group owns 4000 hotels and 170000 employees worldwide, 90 countries across five continents, about 500000 rooms.】雅高酒店集团旗下酒店品牌：Hotel F1, Etap'Hôtel, Suitehotel, Ibis （宜必思）, Mercure（美居）, Novotel（诺富特）, Sofitel（索菲特）, Motel6/Studio6, Red Roof Inns, Accor Thalassa, Pullman(铂尔曼), All Seasons该企业品牌在世界品牌实验室（World Brand Lab）编制的2006年度《世界品牌500强》排行榜中名列第二百五十九。
雅高集团总部设在巴黎，成立于1967年，是欧洲最大的酒店集团。
【Accor Group is headquartered in Paris, was founded in 1967, is Europe's largest hotel group】截至2004年底，法国雅高集团拥有15.8万个员工，饭店业务涉及140个国家，是欧洲饭店、餐饮行业的领导企业，也是世界大的饭店和服务集团之一。
雅高在世界范围内约有4000家饭店，从经济型到豪华饭店，雅高提供了全系列不同档次的饭店服务，满足了不同需求层次顾客的需要。
【As of the end of 2004, the French Accor Group has 158000 employees, the hotel business involving 140 countries, is the European hotel, catering industry leading enterprises, is also one of the big hotels and services group. Accor has about 4000 restaurants in the world, from economy to luxury hotels, Accor provides a full range of different grades of hotel service, to meet the needs of different levels of customer demand.】法国雅高酒店集团在全世界拥有4000家酒店和17万员工，遍布五大洲的90个国家，约500,000个房间。
饭店英语 雅高
Network: 732 hotels, 89,273 rooms in 50 countries. Guests: 56% business – 44% leisure.
The brand covers two product ranges
trendy midscale aparthotels located in the heart of leading cities
Grand Mercure (Mei Jue)
designe Chinese Adoption of Grand Mercure
雅高集团的历史品牌 the Accor Group The historical brand of 开始于1967年，诺富特是一个四星级的 Born in 1967, Novotel is a 4-stars International 国际中级品牌分布于主要城市以及旅游 midscale brand for business & leisure travelers, 胜地，为商务散客和商务团体以及度假 with hotels located in the heart of major 客人提供达国际标准的住宿及服务,让客 international cities, business districts and 人充分体验物有所值。 tourist destinations. Suite Novotel所提供的中端酒店主要分布 Suite Novotel offers midscale hotels located 在市中心，其另类、前卫的精神，邀请 mainly in city centers,whose off-beat, avant住店客人享受一个完全不同的酒店生活 garde spirit invites medium-stay guests to 体验。 enjoy a totally different hotel living experience. 通过30平米的套房提供一系列的创新服 Guest needs are met around the clock with 务。满足客人的需求与模块化 modular 30 sq.m. Suites and a range of innovative services.
法国雅高国际酒店集团
法国雅高国际酒店集团总部设在巴黎的雅高集团成立于1967年，是全球著名的饭店集团，其雏形是1947年成立于法国的第一家“老沃特尔”饭店；后以该品牌为基础，开展连锁经营；1974年，引进“宜必思”品牌；1975年，引进“墨奇勒”品牌，并在欧洲和非洲前法国殖民地经营；至70年代末，集团共有成员饭店210家，并开始进入餐馆业经营；1980年，通过与杰克槐斯·玻勒尔国际公司（JBI）的兼并，引进“索菲特”品牌；在巴黎股票交易所上市融资；1983年兼并JBI后，易名雅高集团；1985年，引进“佛缪勒第1”经济品牌；1990年，购买美国“汽车旅馆第6”品牌。
经过三十多年的不懈努力，法国雅高国际酒店集团建立了一个拥有4,000多间酒店的全球酒店网络。
法国雅高国际酒店集团在旅行社业务方面也独具一帜，并通过法国雅高国际酒店集团企业服务即经营特约餐券服务。
该公司的饮食，餐厅和赌场业务亦发展迅速。
法国雅高国际酒店集团的业务遍布140多个国家，聘用逾150,000员工，每年营业额超过70亿欧元。
法国雅高国际酒店集团通过收购酒店集团和从事酒店管理，令酒店业务不断迅速增长。
法国雅高国际酒店集团拥有独特的国际市场地位，素以为商界和消闲服务市场提供一系列大众化以致豪华的著名品牌酒店而负盛名。
其主要酒店品牌包括：索菲特Sofitel (豪华型)：具世界一流水准的酒店，追求完美的索菲特集商务与休闲为一体，为游客们提供一流水准，环境舒适，服务优良，气氛高雅的私人休闲场所。
诺富特Novotel (高级)：诺富特为具有国际一流水准的现代化商务酒店。
合乎时尚的现代酒店，坐落于各主要商业中心。
美居酒店Mercure (多层中级市场品牌)：包括三种标准的酒店，旅馆。
其环境舒适，价格合理，主要针对商务游客，同时包括公寓式酒店，每家酒店均反映出每个城市的特色及风土人情。
宜必思酒店Ibis (经济型):以其简朴，服务质量高，经济实惠而享誉欧洲，其声誉在正迅速发展的亚洲太平洋地区有极强的品牌效应，并拥有来自国内外，乃至整个区域的游客。
12大酒店集团及丽兹卡尔顿介绍
IV. The Development of Modern HotelsIn 1960s, the development of new locations fueled the expansion of the U.S. hotel industry. Prior to that time, hotels were built primarily in city centers and resort areas. As commerce and industry spread from urban centers to rural, suburban, and airport locations, hotel companies like Hilton, Sheraton, and Marriott recognized opportunities to develop their brands in these new locations.Although it is best known for the birth of disco, the early 1970s was also a boom time for hotel expansion. For example the completion of the U.S. interstate highway system, along with aggressive sales activity by the major brands, opened new markets in many previously inaccessible cities and towns. In response to this surge in hotel development, companies developed multiple brands aimed at different segments of the traveling public.Several new concepts or facilities were introduced into hotel industry during this period, such as minibar (a small refrigerator displaying products) in 1960, 21-story atrium（中庭）lobby first constructed in Atlanta Hyatt Regency in 1967 and 24-hour room service first implemented by Westin in 1969 Segmentation was heaviest in the lower-priced portions of the industry, as budget and economy chains attempted to distinguish themselves from their competitors.In the mid-1970s, the Arab oil embargo and the subsequent U.S. energy crisis, with its gas shortages, gas rationing（定量配给）, and higher oil and gas prices, crippled the travel industry. Inflation also had a dramatic impact on the lodging industry during this period. As the cost of borrowing funds for new hotel development soared, development all ceased.Pampering the hotel guest was the strategy of the 1980s. Room and bathroom amenities——specialty soaps, sewing kits, mouthwash, shampoo, and a variety of other personal-care items——could be found in most hotels, whatever the rate category. Of course, the higher-rate hotels provided the most elaborate amenity packages. Some first-class and luxury hotels set aside one or more guest floors as "club" areas. For a higher rate, club guests could enjoy a number of special services, including an exclusive club desk for check-in and check-out, and complimentary breakfasts, afternoon teas, evening cocktails, and before-bed snacks served in the club's private lounge.In the early 1990s, the concept of quality service as differentiating factor came to the fore. Hotel companies implemented quality-assurance programs and referred to the quality of their service in their advertising. For the first time, a hotel company—The Ritz-Carlton—won the prestigious Malcolm Baldrige National Quality Award. It received the award for the first time in 1992. In 1999 it won the award for the second time. This stood as recognition for its continuous improvement towards quality. Ritz-Carlton implemented total quality management (TMQ) as a means of winning the award and improving its service.Total quality management refers to managerial actions to meet customers need according to control to all the service procedures and consistent improvement of service quality among all departments, all staff and all the service programs.The concept of TQM rests largely on six principles:Produce quality work the first time．．．．．．．．．.Focus on the customer（internal and exter．．．customer）.．．．．．．．．．．．．．．．．nalL．eadership．．．．．．．．.．．．．．．．．．and strategyImprove continuously．．．．．．．．．．．．．．．．．．．.Encourage mutual respect and teamwork.．．．．．．．．．Empower．．．．．．． the employees to do whatever to achieve hotel goals.Team’s homework: Make a research on the Ritz-Carlton hotel by internet and find out how it managed to accomplish the six principles. Systemize what you find and prepare a presentation for all the other students in the next class.At the end of the twentieth-century and the beginning of the twenty-first, mergers, acquisitions, joint ventures and information technology changed lodging's competitive environment both here and abroad.The hospitality industry is currently one of the world’s largest employers, and the job outlook for the future is just as favorable. Hospitality is one of the few industries in which it is still possible to weather bad economic conditions, break ground in new markets, and lead their operations into the future.V. The Appendix：Twelve world famous hotel groups.1. 希尔顿酒店集团公司（Hilton Hotels Corporation）：希尔顿国际酒店集团(HI)，为总部设于英国的希尔顿集团公司旗下分支，拥有除美国外全球范围内“希尔顿”商标的使用权。
转-十大酒店集团简介
十大酒店集团简介NO.1.InterContinenTal洲际酒店集团（英）小注：IHG集团旗下有Inter Continental(洲际)、Crowne plaza(皇冠假日)、Holiday Inn(假日酒店)、Express By Holiday Inn（快捷假日）、Candlewood、Staybridge、Indigo 7个品牌，其中前4个是酒店品牌，后3个是公寓品牌。
IHG是全球规模最大、最具影响力的酒店管理集团之一，但在品牌影响力及给业主带来的收益方面不及其他酒店管理集团。
英国洲际酒店集团成立于1946年，由泛美航空创立，是目前全球分布最广并拥有客房最多的专业酒店管理集团.。
2005年，高蓄来（Andrew Cosslett）甫一接手全球最大的酒店集团之一的洲际酒店集团。
洲际酒店集团是中国市场上规模最大的国际酒店集团。
洲际酒店集团在大中华区拥有酒店154家，在建酒店142家。
中国已经成为洲际品牌在全球的第三大市场，市场贡献率为12.7%，仅次于美国和英国。
重点品牌简介：名称：洲际档次：5星-白金5星中华区数量：5家香港洲际酒店海景嘉福酒店上海锦江汤臣洲际大酒店北京金融街洲际酒店沈阳洲际酒店中华区旗舰店：香港洲际酒店（全港最贵酒店）即将开业：九寨天堂洲际酒店、深圳华侨城洲际酒店、北京北辰洲际酒店（奥运主会场酒店）品牌简介：Inter Continental是集团内的顶级品牌（曾经是全球酒店业顶级奢华品牌之一，与Ritz-Carlton、Four Seasons齐名，自从被六洲集团收购后，品质大不如从前，一个没落的一流品牌），近年来随着洲际集团的迅速扩张，Inter Continental这个牌子已陆续出现在国内一、二城市中。
Inter Continental和奥林匹克是全球合作伙伴，一般而言，举办过奥运会或是有奥林匹克中心的城市大都会在主会场附近有一座Inter Continental酒店。
《雅高集团简介》课件
企业形象与品牌
品牌定位
雅高集团致力于成为行业内领先的品牌，为 客户提供高品质的产品和服务。
品牌传播
通过多种渠道和方式，积极传播企业品牌形 象，提高品牌知名度和美誉度。
品牌形象
雅高集团以专业、创新、可靠的形象展示给 客户，树立良好的品牌口碑。
品牌合作
与行业内优秀的合作伙伴建立长期合作关系 ，共同推动业务发展。
其他业务
金融服务
雅高集团提供金融服务， 包括酒店投资、资产管理 、保险等业务，为客户提 供一站式的解决方案。
营销服务
雅高集团提供市场营销和 品牌推广服务，帮助客户 提升品牌知名度和市场占 有率。
技术支持
雅高集团提供技术支持服 务，包括酒店管理系统、 预订系统、客户关系管理 系统等技术解决方案。
03 组织架构
旅游业务
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旅游平台
雅高集团拥有多个在线旅 游平台，提供机票、酒店 、签证、旅游保险等全方 位的旅游服务。
定制服务
雅高集团的旅游平台提供 定制服务，根据客户需求 量身定制旅游行程，提供 个性化的旅游体验。
合作伙伴
雅高集团与全球众多旅游 供应商建立了合作关系， 为客户提供更丰富、更优 惠的旅游产品和服务。
享资源，实现共同发展。同时，通过定期沟通、互访和交流，不断深化
合作关系，提升合作效果。
04 企业文化
企业价值观
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客户至上
始终将客户的需求放在首位， 致力于提供超越客户期望的服
务。
创新驱动
鼓励员工勇于创新，不断探索 新的业务模式和产品。
团队合作
倡导团队协作，共同为实现企 业目标努力。
sofitel
万达集团与酒店业
• 万达集团拥有中国唯一的专业酒店投资建设团 万达酒店建设有限公司， 队——万达酒店建设有限公司，能够独立完成五 万达酒店建设有限公司 星级酒店的投资、设计和建设，并与凯悦、 星级酒店的投资、设计和建设，并与凯悦、希尔 顿、雅高、喜达屋、洲际等一批世界顶级酒店管 喜达屋、 理集团建立合作关系。目前，该公司已开业运营7 理集团建立合作关系。目前，该公司已开业运营7 家五星级酒店，计划到2010 2010年运营的五星级或超 家五星级酒店，计划到2010年运营的五星级或超 五星级酒店达到14 14家 五星级酒店达到14家，成为中国领先的高级酒店 开发与运营企业。预计到2012 2012年 开发与运营企业。预计到2012年，该公司力争拥 45家已开业的五星级或超五星级酒店 家已开业的五星级或超五星级酒店， 有45家已开业的五星级或超五星级酒店，成为全 球领先的高级酒店开发与运营企业。 球领先的高级酒店开发与运营企业。
成都索菲特万达大饭店荣获 年度最佳国际商务休闲酒店” “2009年度最佳国际商务休闲酒店” 年度最佳国际商务休闲酒店 年度最佳婚宴主题酒店” “2009年度最佳婚宴主题酒店”奖 年度最佳婚宴主题酒店
索菲特酒店发展历程
• • • • • • • • • 首家索菲特酒店于法国斯特拉斯堡开业。 1964 ： 首家索菲特酒店于法国斯特拉斯堡开业。 索菲特酒店在美国明尼阿波利斯及明尼苏达州隆重开业。 1974 ： 索菲特酒店在美国明尼阿波利斯及明尼苏达州隆重开业。 雅高集团诞生。 1983 ： 雅高集团诞生。 个国家/地区， 家酒店、 1995 ： 索菲特酒店网络遍布全球 40 个国家/地区，拥有 100 家酒店、 12,500名员工 名员工。 18,472 间客房以及 12,500名员工。 索菲特加入雅高集团，成为其旗下众多品牌之一。 1997 ： 索菲特加入雅高集团，成为其旗下众多品牌之一。 年迎来两大盛事： 2000 ： 索菲特在 2000 年迎来两大盛事：继 10 年来未在美国开设新酒店 的平静之后，在费城市中心及纽约市时代广场的索菲特酒店相继开业。 的平静之后，在费城市中心及纽约市时代广场的索菲特酒店相继开业。 国际业务拓展主要成就： 索菲特在欧洲（伦敦、马赛、科隆）、 ）、非 2002 ： 国际业务拓展主要成就： 索菲特在欧洲（伦敦、马赛、科隆）、非 马拉喀什）、北美（芝加哥、华盛顿、蒙特利尔）、南美（基多） ）、北美 ）、南美 洲（马拉喀什）、北美（芝加哥、华盛顿、蒙特利尔）、南美（基多）及亚 上海、曼谷）等地开设新酒店。 洲（上海、曼谷）等地开设新酒店。 家酒店，其中包括在德国、荷兰、 2004 ： 索菲特新开 31 家酒店，其中包括在德国、荷兰、奥地利及西班牙 酒店。 的 20 家 Dorint 酒店。 索菲特继续其业务拓展，并在亚洲、澳大利亚、新西兰、斐济群岛、 2005 ： 索菲特继续其业务拓展，并在亚洲、澳大利亚、新西兰、斐济群岛、 突尼斯、英国及西班牙等地开设新酒店。 突尼斯、英国及西班牙等地开设新酒店。
雅高集团介绍
Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 150,000 employ ees worldwide.With over 300 hotels and resorts in the Asia Pacific region, Accor's properties are based in 18 countries around Asia, Australia, New Zealand and the Pacific Islands, and this continues to grow.Accor offers to its individual and corporate clients 40 years of expertis e in its two core businesses of hotels and services to corporate clients a nd public institutions.• Hotels:4,000 hotels and 500,000 rooms in 90 countries. Accor hot el brands include Sofitel, Pullman, M Gallery, Novotel, Mercure, Ibi s, All Seasons, and Formule 1, as well as the Suitehotel, Etap Hote l and Motel 6brands operating outside the Asia Pacific region.• Services to corporate clients and public institutions: 30 millio n people in 40 countries benefit from Accor Services products, including people care, incentive and loyalty programs.Sofitel Hotels and ResortsAccor's 5-star luxury brand offers 165 prestigious hotels and resorts in the world's most desired business, cultural and resort destinations and s uccessfully blends its French origins with the authenticity of local cultures. Distinctive flair is complemented by the highest levels of service, the mo st up-to-date technological facilities, the finest cuisine and indulgent spas. Sofitel is your rendezvous with the exceptional.Pullman HotelsPullman redefines five-star hospitality and is designed for the tech-sav vy business traveller. Flowing spaces, warm staff and leading edge techn ology offer the optimal balance of calm, connectivity and conviviality. Boa sting superior meeting facilities, effortless connectivity and sophisticated di ning, Pullman hotels are more than places to relax. They are places of tr anquility for living, meeting and interacting - in short, spaces with doors open to the world and to others.M Gallery HotelsM Gallery is a selection of truly exceptional hotels, offering guests a wholly unique experience. Each M Gallery hotel boasts a strong, individual personality, complete with signature 'Unique Pleasures', and is distinctive in terms of its notable history, superb location, exceptional design or stri king vision.Grand MercureGrand Mercure is a distinctive collection of unique properties renowned for their individuality and the quality of the guest experience. From ski c halets and historic country manor houses to spacious apartments in outst anding locations, the Grand Mercure collection encompasses hotels and a partments in prime city and country locations. Each stands apart due to t he space, quality and comfort offered - and each one is original, expressi ng the spirit of their region.Novotel Hotels and ResortsNovotel Hotels and Resorts are designed for natural living with tranqui l, open spaces where roaming travellers feel at home. Business and leisur e guests can recharge their batteries and enjoy the rhythm of the city to its fullest with comfortable rooms, a full range of facilities and warm, fri endly service. With 80 hotels and resorts, Novotel has established a stron g presence in Asia Pacific, offering convenient, modern hotels in prime bu siness centres and some of the world's favourite holiday destinations such as Cairns, Coffs Harbour, Rotorua, Queenstown, Bali and Phuket.Mercure HotelsEach country, region and city is different, just as each Mercure hotel i s different. With almost 50 hotels in city centres, business or historic dist ricts and tourist destinations around Asia Pacific, the colourful and conte mporary world of Mercure embraces the flavours of the local region. A ra nge of initiatives, including delectable new food and beverage options, en sures everything remains in harmony with both the local environment and guests' needs.All Seasons Hotels and ResortsAll Seasons hotels understand your needs - offering all the best hotel basics at an affordable price. Located in terrific holiday and regional locat ions, All Seasons hotels provide guests with the distinctive character of th e hotel combined with a friendly welcome. Offering fantastic value, enhan ced technology, welcoming public areas, and a strong family focus, the Al l Seasons network currently offers close to 30 hotels in the Asia Pacific r egion and continues to grow.Ibis HotelsRecognised for their quality, simplicity and value for money, Ibis hotel s make business and holiday travel a breeze. Rooms are pleasantly furnis hed with contemporary decor, all featuring en suite bathrooms and televis ions with cable services. There are currently almost 50 Ibis hotels in Asia Pacific with convenient locations in city, regional and suburban areas, an d the brand continues to expand. With 24-hour food and beverage offeri ngs and a 15-minute service guarantee, Ibis are hotels the way you like them.Formule 1 HotelsFormule 1 hotels set the benchmark for budget accommodation, sleepi ng up to three or four people in comfortable, contemporary surroundings. One of the fastest-growing hotel brands in Australia, Formule 1 offers c onsistency and value with more than 20 hotels located in key city and re gional areas. Its room design, cleanliness and locations conveniently close to airports, transport and food outlets, make it the best value choice.。
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• In summary, Accor‘s expertise is in the management of hotels, from conception to technical advice in design and construction fitout, pre-opening planning and service and operation. • More than 25,000 people are currently employed in the hotels managed by Accor Asia Pacific and specifically 9,000 employees alone in China. • With 168,000 people in 140 countries, Accor is the European leader and one of the world‗s largest groups in travel, tourism and corporate services.
• In the hotel sector, Accor continues to grow rapidly through acquisition of hotel groups and the award of management contracts. The growth is based on Accor‘s unique international position in the marketplace, with its renowned brands serving all segments of the business and leisure hospitality markets, from budget to luxury.
Accor’s main hotel brands are:
• Sofitel (deluxe)
• The Sofitel network of world-class hotels primarily focuses on business and leisure travellers who are looking for first class quality, comfort and service, and a personal, refined atmosphere.
• With a presence in more than 140 countries, Accor employs a workforce of over 168,000 and generates annual revenue in excess of Euro € 7 billion. It is listed on the Paris stock exchange.
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• Accor (worldwide) group is the world‘s largest hotel and tourism company. Over the last three decades, Accor has built a network that comprises 4,000 hotels. It is also a leading player in travel agencies (alliance with Carlson Wagonlit Travel), and service vouchers with Accor Corporate Services. The company is also rapidly expanding in the catering, restaurant and casino sectors.
Accor is principally an owner of its hotel businesses, with over two-thirds of the company‘s hotel either owned or leased. The remainder are either managed or operated under franchises. The current strategy for China is to focus on managing hotels. In Asia Pacific, Accor has established itself as the largest and most dynamic hotel group in the region in a little over a decade. With a network of 235 properties and over 44,199 rooms throughout Asia and the Pacific, Accor hotels can now be found in 16 countries: Australia, New Zealand, New Caledonia, Fiji, China, Hong Kong SAR, Korea, Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Cambodia, Laos, and Japan.
Formule 1 (budget) – Formule 1 motels are located in city and regional areas, close to transport, food outlets and ancillary services. An innovative brand that provides a consistent motel-style accommodation at budget rates.
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INTRODUCTION TO ACCOR CHINA
Accor was the first international hotel management company to enter China in 1985, with its first hotel opening in Guangzhou in 1988. Accor‘s intention at the time was to open a series of traditional midproduct, three-star Novotels similar to those in Europe with 180-200 rooms each. Only later did the second generation of Novotels evolve into the larger four-star properties.
• Novotel (first class) – Accor‘s ―business class‖ brand is renowned for its consistent international standards and good value. Modern, stylish hotels, Novotels are located in prime business centres and popular resort destinations.
All Accor hotels are situated in major metropolitan areas and gateway cities around the country. From the capital city of Beijing alone, major tourist attractions including the Forbidden City, Great Wall and the Ming Tombs can all be easily visited. Shanghai — China‘s second largest city — is one of the fastest growing commercial and financial centres in the world. This exciting and glamorous city is well positioned for excursions to the West Lake of Hangzhou or the famous Shaolin Temples. Jinan, the birthplace of Confucius and the ―City of Springs‖ is only slightly further afield. With numerous projects under negotiation in various key cities in China, Accor is well prepared and positioned to expand its China network.
• The company‘s Asia Pacific Head Office is based in Sydney with Asia regional Office in Bangkok, China Representative office is located in Shanghai. Major sales and operations offices in the region are also in Hong Kong, Shanghai, Jakarta, New Delhi, Singapore, Tokyo and Auckland. There are total 28 international sales offices covering all continents.
Ibis (economy class) – Ibis hotels are