浙江省高考英语第三部分写作导练案第三讲概要写作练习
李仕才典例展示(2016·浙江高考样题)阅读下面短文，根据其内容写一篇60词左右的内容概要。
Getting rid of dirt，in the opinion of most people，is a good thing.However，there is nothing fixed about attitudes to dirt.In the early 16th century，people thought that dirt on the skin was a means to block out disease，as medical opinion had it that washing off dirt with hot water could open up the skin and let ills in.A particular danger was thought to lie in public baths.By 1538，the French king had closed the bath houses in his kingdom.So did the King of England in 1546.Thus began a long time when the rich and the poor in Europe lived with dirt in a friendly way.Henry Ⅳ，King of France，was famously dirty.Upon learning that a nobleman had taken a bath，the King ordered that，to avoid the attack of disease，the nobleman should not go out.Though the belief in the merit(好处) of dirt was long－lived，dirt has no longer been regarded as a nice neighbor ever since the 18 century.Scientifically speaking，cleaning away dirt is good to health.Clean water supply and hand washing are practical means of preventing disease.Yet，it seems that standards of cleanliness have moved beyond science since World War Ⅱ.Advertisements repeatedly sell the idea: Clothes need to be whiter than white，cloths ever softer，surfaces to shine.Has the hate for dirt，however，gone too far?Attitudes to dirt still differ hugely nowadays.Many first－time parents nervously try to warn their children off touching dirt，which might be responsible for the spread of disease.On the contrary，Mary Ruebush，an American immunologist(免疫学家)，encourages children to play in the dirt to build up a strong immune system.And the latter(后者) position is gaining some ground.【参考范文】People have mixed opinions about dirt on our skin.(要点1) For a long time in history，people of some European countries believed that dirt protected people from getting ill.(要点2) However，people began to change their attitudes towards dirt about 200 years ago.People have been told that washing dirt off our body can keep us healthy.(要点3) Yet，some scientists believe that exposure to some dirt may help our immune system.(要点4)思路导航一、审题体裁议论文人称第三人称时态一般现在时和一般过去时为主要点1.第一段“However，there is nothing fixed about attitudes to dirt.”是本篇文章的主题句，亮明了总的观点。
2.第二段主要谈论的是在16世纪，人们认为“dirt on the skin was a means to block out disease”。
3.第三段用“Though”引出人们对dirt观点的转变“...since the 18th century.Scientifically speaking，cleaning away dirt is good to health.”4.最后一段“On the contrary”引出专家的观点，免疫学家认为dirt有助于增强免疫系统。
二、要点分析1．文章第一段就是本篇文章的主题句，亮明了总的观点：“However，there is nothing fixed about att itudes to dirt.”换句话说：“Different people have different attitudes towards dirt.”再结合下文谈到的主题可知“Different people have different attitudes towards dirt on the skin.”范文中的要点1“People have mixed opinions towards dirt on our skin.”概括非常精练。
2．第二段主要谈到了在16世纪，人们认为“dirt on the skin was a means to block out disease”尤以英、法两国的贵族为代表。
结合第三段第一句“Though the belief in the merit(好处) of dirt was long－lived，dirt has no longer been regarded as a nice neighbor ever since the 18 century.”可知，直到18世纪之前，人们都认为dirt是很“友好的”，有助于预防疾病。
范文中的要点2“For a lo ng time in history，people of some European countries believed that dirt protected people from getting ill.”很好地总结了这些要点。
3．第三段用“Though”引出人们对dirt观点的转变“...since the 18th century.Scientifically speaking，cleaning away dirt is good to health.”再结合本段最后一部分“Advertisements repeatedly sell the idea...”可得出要点3“However，people began to change their attitudes towards dirt about 200 years ago.People have been told that washing dirt off our body can keep us healthy.”4．文章最后一段第一句指出，现在人们对于dirt的态度还是有所不同，“On the contrary”引出专家的观点，一位免疫学家认为dirt有助于增强免疫系统。
这一观点得到了一些支持。
范文中的要点4“Yet，some scientists believe that exposure to some dirt may help our immune system.”表达很恰切。
三、要点连接在写完了要点之后，下一步的工作就是要把这些要点用适当的连接词进行连接，使上下句之间具有连贯性。
本篇文章整篇结构是总分结构，要点2和要点3在观点上截然相反，因此，两者之间需要表示转折的连接词，范文用了“However”恰到好处。
要点3和要点4在观点上又存在不同，因此，范文用了连接词“Yet”。
技法提导一、必备能力概要写作是基于阅读理解和书面表达的有机结合体，是阅读理解和书面表达的沟通桥梁。
这一题型主要考查学生对文章主旨大意的概括和准确获取关键词的能力，同时考查学生用简洁的语言概括文章重要信息的能力以及对文章整体结构的把握能力。
因此考生必须具备以下三种能力：1．要具有准确理解文章的能力要看清楚文章的结构，设法反映出原文中的所有要点和作者的观点。
2．要具有意义筛选的能力学会区分事实和观点、重要和次要、普遍与特殊、相关与不相关、原因和结果等复杂的逻辑关系。
3．要具有用英文解释英文的能力用自己简单的语言解释比较复杂的语言文字，切记不可抄袭原文。
二、写作步骤1．阅读全文首先要通读全文，对文章的体裁和大意有所了解。
阅读时要快速地找到主题句，以便抓住中心，理解全文。
考生还需要根据文章内容列出一个简单的提纲，以便在写作过程中不会遗漏要点，总结全面。
2．写出初稿在写作过程中，考生要注意词数要求，使用精炼的句子概括文章的要点，可以引用所给阅读材料的重要词语，但不可过多，否则便失去了概要的意义；考生还需谨记：概要必须全面、清晰地表达所给阅读材料的信息，客观、准确地反映所给阅读材料的真实意图，不可随意添加或增减内容。
3．修正定稿初稿完成后，要将其与所给阅读材料核对一遍，看原材料中的要点是否在概要中都得到了体现，语句间的衔接是否符合逻辑，同时还需要检查句子是否有错误，时态和语态的使用是否正确，标点、格式、大小写是否有误等。
浙江省新高考高三英语作文“内容概要”模拟练习(六)写作指导(含范文)
2020届浙江省新高考高三英语作文“内容概要”模拟练习（六）写作指导一、概写原文二、概写步骤第一步：通读理解全文，了解文章结构，明确各段落之间的逻辑关系，提取全文中心词(尤其是名词与动词)。
第二步：细读原文，划出各段的主题句与关键词，关键词以动词与名词为主，涵盖段落全部要点与次要点。
第三步：根据所划内容，结合理解，重新组织语言。
可用中文概括出段落大意，然后用一句话翻译出来。
第四步：通读修改。
修改是一个重要的环节，要考虑连接词的使用；高级词汇的替换；句式的多样；语法是否正确以及字数的多少。
第五步：用自信衡水体抄到试卷上，力求清楚美观。
三、分段概括关键词句已在原文标出，结合理解，用中文概括出一句话并译成英文。
❶恐惧不可能完全避免，它只是我们身体对危险的正常反应。
Fear can't be avoided totally and it is merely our body's normal response to danger.❷但是，要克服对健康有害的恐惧并且实现人生梦想，你最好能接受你的恐惧，然后告诉值得你信赖的人。
But to overcome unhealthy fears and fulfill our dreams in life, you'd better accept your fears and then keep reliable people informed.❸此外，明白最糟糕的事情有助于把握机会。
Additionally, knowing what is the worst helps seize opportunities.❹最后，从小事做起，你也可以起到很大的作用。
Lastly, by doing small things, you can also make a considerable difference.❺总之，要勇敢面对恐惧，做你感到害怕的事。
浙江新高考之概要写作summarywriting
7.基本句型间灵活转换
Dirt on the skin was a means to block out disease.
S+V+P
S+V+O
Dirt on the skin could protect people from getting ill.
8. 特殊句式（强调句，倒装句，there be） 和正常语序句式的转化 To research whether such a “sixth sense” really exists, Robert Baker, …
keep…free from
✓In the early 16th century, people, especially those
in some European countries, thought that dirt on
the skin could protect them from getting ill.
2. 消减事例 （尽量减少实事，大胆省略实事）
3. 省略细节
essential information
In the early 16th century, people thought that dirt on the skin was a means to block out disease, as medical opinion had it that washing off dirt with hot water could open up the skin and let ills in. A particular danger was thought to lie in public baths. By 1538, the French king had closed the bath houses in his kingdom. So did the king of English in 1546.
浙江新高考作文概要写作summarywriting
Recently, a wild fish restaurant was ordered to shut down in Harbin, northeast China's Heilongjiang Province. As a result, the owner of the restaurant faced a fine of 500,000 yuan.
2. Chen Yan complained he was being overcharged and were
beaten and threatened by the restaurant staff. Chen’s complaint
immediately spread on China’s social media.
received 3. The restaurant got its due punishment and relevant government
departments would also be investigated and punished.
tagged the price, which raised doubt among netizens again.
Further investigation showed that one type of the fish served, Huso, was not the real wild species, but a kind of farmed fish at a much lower price. Since the prices of the fish did have violated the rights of consumers, the restaurant got its due punishment. Meanwhile, relevant government departments that have stood by the side of the restaurant in the first place would also be investigated and punished.
浙江高考英语概要写作专项训练
概要写作1．阅读下面短文，根据其内容写一篇60词左右的内容概要。
Online schools are becoming very popular today. Whether it is working professionals who cannot afford the time to go to a full-time college because of their huge workload or stay-at-home mums who have many duties and cannot join in a college, online schools are much enjoyed at all. And now, even regular students, who have the time to go to college, are going in for online education, as it leaves them with enough time to pursue other things, such as a part-time job or a hobby, along with studying. However, as with everything, there are both advantages and disadvantages of online schooling.Let’s start with the positives. These schools cost much less. You don’t have to spend money on buying books or bus fees. Another advantage is the flexibility it provides. You can study at any time during the day. You can study wherever you want---in your house, at a cafe or even in a park.Move on to the disadvantages of online schooling. Those students who always need a push from their teachers to do well, are very likely not to do well in online schools. And the greatest disadvantage going to school online is that there are many employers who prefer students with a traditional degree to those who have an online degree. The employers feel that students who go to full-time colleges are more knowledgeable compared to those who have online degrees. Since the very purpose of education is to land a person a good job, online degrees, many a time, do not serve this purpose.No doubt that online schools offer the freedom which no regular college can provide. However how much the employers will value the degrees and whether a student can actually make his own study schedule and most importantly, stick to it, depend upon individuals( AA). So in the end, it can be rightly said, online schools are good for some, while others should give them a skip.___________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____2．阅读下面短文，根据其内容写一篇60词左右的内容概要。
浙江高考英语概要写作真题汇总及评分标准(附参考范文)
1.概要写作真题阅读下面短文，根据其内容写一篇60词左右的内容概要。
(2019年6月浙江卷) Parents everywhere praise their kids. Jenn Berman, author of The A to Z Guide to Raising Happy and Confident Kids, says, “We’ve gone to the opposite extreme of a few decades ago when parents tended to be more strict.” By giving kids a lot of praise, parents think they’re building their children’s confidence, when, in fact, it may be just the opposite. Too much praise can backfire a nd, when given in a way that’s insincere, make kids afraid to try new things or take a risk for fear of not being able to stay on top where their parents’ praise has put them.Still, don’t go too far in the other direction. Not giving enough praise ca n be just as damaging as giving too much. Kids will feel like they’re not good enough or that you don’t care and, as a result, may see no point in trying hard for their accomplishments.So what is the right amount of praise? Experts say that the quality of praise is more important than the quantity. If praise is sincere and focused on the effort not the outcome, you can give it as often as your child does something that deserves a verbal reward. “We should especially recognize our children’s efforts to push themselves and work hard to achieve a goal,” says Donahue, author of Parenting Without Fear: Letting Go of Worry and Focusing on What Really Matters. “One thing to remember is that it’s the process not the end product that matters.”Your son may not be the best basketball player on his team. But if he’s out there every day and playing hard, you should praise his effort regardless of whether his team wins or loses. Praising the effort and not the outcome can also mean recognizing your child when she has worked hard to clean the yard, cook dinner, or finish a book report. But whatever it is, praise should be given on a case-by-case basis and be proportionate (相称的) to the amount of effort your child has put into it.参考答案One possible version:Prais ing can build up children’s confident, while too much praise may have opposite effects on children. (要点1) Besides, less praise also does harm to kids’ development. (要点2) To gain the best result, our praise should be sincere and focus on the process instead of the end product. (要点3) In a word, praise should be in line with facts and match the children’s efforts. (要点4)(2018年11月浙江卷) It’s a really good idea to visit colleges before you apply because their websites can all start to look and sound the same. Nothing will give you the sense of what it will actually be like to live on a college campus (校园) like visiting and seeing for yourself the dorms, classrooms and athletic equipment and, of course, the students. It seems a little crazy once senior year hits to find the time to visit college campuses, and it can also be pricey if the schools you are applying to happen to be more than a car ride away. But keep in mind that you are making a decision about the next four years of your life, and do all the research you can to make sure you are making the right one.There’s no excuse not to visit the schools in your local area. In fact, a lot of college applications even ask if you have visited campus, and obviously, if you live across the country that won’t b e as much of a possibility, but if you live nearby, go check it out!If campus visits aren’t going to happen before you apply, at the very least you should find some time between applying and getting your acceptance letters to visit the schools you’d like to attend. It can save you a lot of heartache if you rule out now the things that you don’t like about certain campuses, things that you wouldn’t know unless you actually visit.Now, if time and money are making it impossible, then check out the online college fairs at CollegeWeekLive. It’s a chance to chat online with admissions officers, students, and college counselors (顾问), and it won’t cost you a penny! You can register for its online college fair at . While visiting an o nline college fair can’t take the place of an actual campus visit, it can be a very useful tool that along with all your other research will help you make an informed decision about which colleges or universities you’d like to attend.参考答案One possible version:It is a wise choice for you to pay a visit to your desired colleges personally before applying. (要点1) In order to avoid being regretful, you should at least visit the college you decided to attend in advance. (要点2) For students who are short of money and time, it will be helpful to search the online college fairs at CollegeWeekLive where you can get the necessary information. (要点3)(考试说明样题) Getting rid of dirt, in the opinion of most people, is a good thing. However, there is nothing fixed about attitudes to dirt.In the early 16th century, people thought that dirt on the skin was a means to block out disease, as medical opinion had it that washing off dirt with hot water could open up the skin and let ills in. A particular danger was thought to lie in public baths. By1538, the French king had closed the bath houses in his kingdom. So did the king of England in 1546. Thus began a long time when the rich and the poor in Europe lived with dirt in a friendly way. Henry IV, King of France, was famously dirty. Upon learning that a nobleman had taken a bath, the king ordered that, to avoid the attack of disease, the nobleman should not go out.Though the belief in the merit (好处) of dirt was long-lived, dirt has no longer been regarded as a nice neighbor ever since the 18 century. Scientifically speaking, cleaning away dirt is good to health. Clean water supply and hand washing are practical means of preventing disease. Yet, it seems that standards of cleanliness have moved beyond science since World War II. Advertisements repeatedly sell the idea: clothes need to be whiter than white, cloths ever softer, surfaces to shine. Has the hate for dirt, however, gone too far?Attitudes to dirt still differ hugely nowadays. Many first-time parents nervously try to warn their children off touching dirt, which might be responsible for the spread of disease. On the contrary, Mary Ruebush, an American immunologist (免疫学家), encourages children to play in the dirt to build up a strong immune system. And the latter (后者) position is gaining some ground.参考答案One possible version1:People have mixed opinions towards dirt on our skin. (要点1) For a long time in history, people of some European countries, such as France, believed that dirt protected people from getting ill. (要点2) However, people began to change their attitudes to dirt about 200 years ago.People have been told that washing dirt off our body can keep us healthy. (要点3) However, some scientists believe that exposure to some dirt may help our immune system. (要点4)参考答案One possible version2:浙江省英语教研员葛炳芳老师在关于新高考读后续写和概要写作的指导性讲座中，分享了自己写的样题的概要范文：Attitudes towards dirt have been changing over time. In the 16th century, people believed that dirt on the skin helped protect against disease. Since the 18th century, however, people have developed the belief that cleaning away dirt can prevent disease. Today, although attitudes to dirt still differ sharply, more and more people choose to believe that playing in the dirt can help build up a strong immune. (60 words)对照上述评分原则，可以发现此范文：（1）精确地表达了文本所有4个要点，并且对文本的内容进行了归纳、提炼和整合；（2）准确地使用了相应的语法结构和词汇，例如在表达“持有某种观点”这一意思的时候，选用了三个不同的表达方法“believe”，“develop the belief”，“choose to believe”，避免了重复；（3）上下文之间用了恰当的连接词“however”，“although”等，使行文紧凑浑然一体；（4）对文中的要点运用语义转换，完全使用自己的语言来表达；例如要点1用Attitudes towards dirt have been changing代替原文第一段的第二句话there is nothing fixed about attitudes to dirt；要点2用protect against disease 代替block out against；要点3中用prevent disease代替is good for health；要点4用today代替nowadays，用sharply 代替hugely，用more and more people choose to believe 代替gaining some ground；（5）全文60词，非常符合词数要求。
2019浙江新题型 读后续写+概要写作 含答案
第二讲读后续写【技法指导】题型特点读后续写的阅读材料一般是词数大约为350词以内的记叙文。
考生要在此文的后面接着续约150词左右的文字与前文构成一个完整的故事。
一般来说，记叙文浅显易懂，但故事情节多曲折动人，故事线索的逻辑性也较强。
阅读材料虽然是一篇不完整的文章，但是它有趣，内容能延伸。
要求考生续写的部分多是故事发展的高潮或结局。
写作要求考生在读懂原文的基础上，在规定时间内展开合理的想象，并运用所学的英语知识完成一篇约150词左右的续写。
考生所续写的部分要有创新性和想象力，不是原文的抄写或胡编乱造，同时，还要带有原文色彩(必须使用原文5处以上的关键词语)。
续写一般分为两类：半开放性续写和完全开放性续写。
半开放性续写要求考生务必根据文章的逻辑推理续写。
完全开放性续写则要求考生依据文章的思路自由发挥。
续写时要尽可能与原材料的中心思想和语言风格上保持一致。
写作步骤①审题：速读阅读材料和写作要求，明确写作任务。
②读文：细读阅读材料，确定文章体裁和题材(话题)。
注意文中的关键词，也就是故事中的时间、地点、人物和事件，特别要标记能描述事件发展过程的词和短语。
③谋段：先仔细阅读续写部分所给出的两段段首文字，再构思这两段要写的段落大意。
根据确定好的段落大意，选出每一段可能要用到的原文中带下划线的关键词。
结合这些关键词，确定每一段的写作要点。
这两段加起来要能写出10到15个句子，以满足续写词数要求。
④初写：按照第三步谋段时确定好的写作要点进行初写。
写作时要注意所用的人称和时态要与原材料一致另外，还要注意尽可能地减少表达上的语法错误。
如果遇到语言上的表述困难，可多参考原阅读材料中的有关语句。
⑤定稿：写好初稿后，考生要结合原材料中故事线索读一读自己续写的内容。
既要确保不出现与原材料相矛盾的地方，又要做到内容上前后连贯，语句通顺。
最后规范誊写并标出使用过的原材料中下划线的关键词语。
【典例示法】阅读下面短文，根据所给情节进行续写，使之构成一个完整的故事。
高考英语作文高分突破概要写作(三)课件
说明：Unfortunately 后的内容是本段的主题句，第二句话是本段的主要信息。
绿色的部分是次要信息，删去。原因如下： 第一句话与文章的主题“缺乏睡眠”关联不大所以删去； 第三、四两句是对第二句话的解释说明，可以删去； 最后一句话的后半部分是对前半部分的支撑证据，可以省去。
2021届高考英语作文高分突破概要写 作（三 ）课件
2021届高考英语
作文高分突破
概要写作 3
浙江省新高考英语写作
概要写作实例讲解 1
Adolescent sleep Deficit
Summary writing process:
Step 1 : Read for the main idea of the whole passage
Step 2 : Analyze the structure of the whole passage (What's the relationship between each paragraph?)
• These studies show that during the teen years, the body's biological clock is temporarily reset, telling a person to fall asleep later and wake up later.
These changes in the body's biological clock are in line with a time when they're busier than ever. For most teens, the pressure to do well in school is more intense than when they were kids, and it's harder to get by without studying hard. And teens also have other time demands — everything from sports and other extracurricular activities to fitting in a part-time job to save money for college.
2022浙江高考英语概要写作应考技巧精讲及强化训练(含答案)
学会概要写作的寻找主题句、提炼要点以及同义转换考纲解读 考点 考查内容考查方式考情分析 2019.62018.11概要写作1.对原文主旨及要点的理解和呈现情况;2.概括要点时语法结构和词汇应用的准确性;3.概要文章上下文的连贯性;4.对各要点表达的独立性情况提供一篇350词以内的短文,要求考生基于该短文写出一篇60词左右的内容概要父母对孩子的表扬过多过少都会带来不好的后果，恰当的表扬应着重表扬孩子做事过程中的努力而非结果。
在申请大学之前,最好亲自去目标学校看一下。
如果时间和金钱不允许,就在网上获取信息。
【分析解读】概要写作是综合性的写作考查。
要求考生首先对原文有准确的理解、对原文的结构和要点有准确的把握，然后再用高级的语法结构及合适的连接词写出包含所有要点的短文。
所以,考生要想做好本题，就必须注意以下几点: (1)准确理解文章。
(2)把握文章的各个要点。
(3)使用准确的语法结构、丰富的词汇和合适的连接词。
(4)使用自己的语言表述,不要照抄原文中的句子。
（2018年11月浙江）阅读下面短文，根据其内容写一篇60词左右的内容概要。
It’s a really good idea to visit colleges before you apply because their websites can all start to look and sound the same. Nothing will give you the sense of what it will actually be like to live on a college campus (校园) like visiting and seeing for yourself the dorms, classrooms and athletic equipment and, of course, the students. It seems a little crazy once senior year hits to find the time to visit college campuses, and it can also be pricey if the schools you are applying to happen to be概要写作：微技能more than a car ride away. But keep in mind that you are making a decision about the next four years of your life, and do all the research you can to make sure you are making the right one.There’s no excuse not to visit the schools in your local area. In fact, a lot of college applications even ask if you have visited campus, and obviously, if you live across the country that won’t be as much of a possibility, but if you live nearby, go check it out!If campus visits aren’t going to happen before you apply, at the very least you should find some time between applying and getting your acceptance letters to visit the schools you’d like to attend. It can save you a lot of heartache if you rule out now the things that you don’t like about certain campuses, things that you wouldn’t know unless you actually visit.Now, if time and money are making it impossible, then check out the online college fairs at College Week Live. It’s a chance to chat online with admissions officers, students, and college counselors (顾问), and it won’t cost you a penny! You can register for its online college fair at . While visiting an online college fair can’t take the place of an actual campus visit, it can be a very useful tool that along with all your other research will help you make an informed decision about which colleges or universities you’d like to attend._______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________答案：It's really worthwhile to pay a visit to their desired colleges personally before applying. Undoubtedly, students should visit their local colleges, which may be included in applications. At least, they should visit the school and figure out its real conditions in advance. For students who are short of money and time, registering online is a good alternative to help them better understand schools.知识架构概要写作微技能《考试说明》关于概要写作的评分标准最高档（第五档）中明确指出，考生应完全使用自己的语言。
浙江英语新高考读后续写导练3学案
高三英语读后续写导练3学案【示例3】注意：1. 所续写短文的次数应为150左右;2. 应使用5个以上短文中标有下划线的关键词；3. 续写部分分为两段，每段的开头语都为你写好；4. 续写完成后，请用下划线标出你使用的关键词语。
Paragraph 1Now I will tell you how Willie came to be in the shaft._____________________________________________________________________________ ________________________________________________________________________________Paragraph 2When he woke up it was morning._______________________________________________________________________________________ ________________________________________________________________________________导学1 原文内容摘要情节1情节2情节3They could n’t be found.情节4导学2 续写情节推理Paragraph 1：可能的情节发展⏹从Paragraph 1 的段首语和上下文的情节4可知：Willie fell into the shaft⏹从Paragraph 2 的段首句可知：Willie slept in the shaft in the night.⏹合理的细节增加：Willie 掉入shaft的细节描写；根据情节4可知，Caper 也掉下来了，不然Willie 无法把string套到Caper 的脖子上；Willie 有可能呼救过，但最终睡着了。
浙江高考概要写作训练分段
一、用一句话概括下面各段落。
1. What appeals to customers? Obviously the quality of a product does, but visual image, an instantly recognizable logo, contributes a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.__________________________________________________________________________________2. Both male and female are buying into the trend, but women are expected to do more shopping on the Internet than men. It seems women are now more attracted to the convenience of online shopping than they used to be._________________________________________________________________________________3. The differences begin when fetuses(胎儿) are about sixteen weeks old, which can be seen in the action of children when they are young. A boy would try to climb a barrier before him or push it down while a girl would attract help from others. These brain differences also explain the fact that more men take up jobs that require good spatial skills, while more women speech skills._________________________________________________________________________________4. With only two weeks to go before Christmas, buying presents is a high priority for a lot of people. However, this year not so many people are leaving their homes to go shopping. These days lots of people can do their shopping in the comfort of their own homes with the help of the Internet._________________________________________________________________________________5. Chess has a long history. It is a game for two people. Each player has some pieces, including a king. The game is over when either king is taken. Playing chess can train one’s mind. Blitz chess is a game of chess where each side is given very little time to make all of their moves. Nowadays computers and cell phones can beat the best chess player._________________________________________________________________________________6. Online shipping is becoming more and more popular for a number of reasons: prices are often lower online; you don’t have to queue up in busy shops and you can buy almost any product imaginable with just a few clicks of your mouse._________________________________________________________________________________7. Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign._________________________________________________________________________________8. We know that many animlas do not stay in one place. Birds, fish and other animals move from one place to another place at a certain time. They move for different reasons: most of them move to find more easily, but others move to get away from places that are too crowded._________________________________________________________________________________二、同义替换1. There is no doubt that the celebrity spokespeople could promote the sale of product._______________________________________________________________________________2. In order to keep our health, we should take more healthy food into consideration._______________________________________________________________________________3. The company’s promise to satisfy customers’ need is important to its success in sales promotion. _______________________________________________________________________________4. Advertising not only satisfies the customers’ information demand, but also advertises the brand, product position and conception._______________________________________________________________________________5. In the follow –up class, the teaching activities are similar to those used in conventional classes._______________________________________________________________________________参考答案：1. Undoubtedly, the celebrity spokespeople could boost the sale of a product.2. To maintain our health, we should consider more healthy food.3. The company’s commitment to guaranteeing customers’ satisfaction is vital to its sales promotion.4. Advertising fulfills the customers’ information demand and publicizes the brand, product and conception.5. In the follow up class, the methods do not differ from regular classes in language teaching.1. The logo attracts customers a lot.2. Women do more shopping online than men.3. The difference between the sexes begin as early as fetuses are about sixteen weeks old.4. Nowadays, many people can purchase gifts at home on the Internet before Christmas.5. Currently, the best chess player can be beaten by computers and cell phones.6. Online shopping gains the popularity due to its advantages including lower prices and convenience.7. Logos can appear on many occasions.8. A range of reasons can account for the migration of animals。