平面创意广告案例解析(英文版)(ppt 40页)
平面创意广告案例解析(英文版)(ppt 40页)
Retoucher: Steve Simmonds
Case Study-PUMA
Case Study-PUMA
Case Study-PUMA
Case Study-PUMA
• Credits : PUMA Happy Hunting
• Agency - Ogilvy HK
ECD - Simon Handford CD - Paul Lim Account Director - Matthew Leem Account Manager - Jessica Lau Account Executive - Paul Lam Photographer/Director - Zach Gold Stylist - Julie Ragolia Production -
Creative Agency: TBWA
Executive Creative Director: Chien Hwang Associate Creative Director(s): Johnson Sheng, Jason Zhang Art Director: Danny Li，Alex Avis Copywriter: Jiang Jiang, Winky Wang Head of Producer: Haydn Evans ACCOUNT: Ruth Ang, Emily Fu, Sky Shao Exposure: TVC, Digital, OOH
Case Study-Nike Running Assets
•Run Free
Case Study-PUMA
• Credits:
Puma Love Run
Meet someone fit Join at .au Valentine's Weekend 12.02.2011
创意广告 英语课堂ppt
Edible chocolate billboard ,the first Edible chocolate billboard in the world did not last long. In 2007, British Thorntons chocolate company launched a giant chocolate billboards with 860 pound, 14.5 feet long, 9 feet wide . The billboard in three hours was eaten by the client.
These ads seem to want to express: you can be anywhere expedition, as long as you carry SONY PSP, any ordinary place may make you excited and unforgettable,
Adidas World Cup ：Adidas to meet the 2006 World Cup in Germany, had launched a series of bold innovation advertisement 。The design of the billboard especially noteworthy, they even adventure manufacturing "accident". This particular AD shows the football goalkeeper bends body arched across the street, forming a giant arch bridge。 This great goalkeeper shows the passion of football
平面广告词英文版
平面广告词英文版IntroductionAdvertising has been used as a powerful tool to promote a product, service, or brand to potential customers. It is an effective way to communicate the benefits of the product, service or brand to the target audience. Advertising comes in different forms, such as print ads, television commercials, online ads, and billboards. In this article, we will focus on the importance and characteristics of print ads, in particular, the flat (or two-dimensional) form of print advertising, and provide some examples of flat print ads with accompanying English translations.What is Flat Print Advertising?Print advertising refers to the use of printed materials to promote a product, service or brand. There are different types of print advertising, including brochures, business cards, flyers, and posters. Flat print advertising is a two-dimensional form of advertising that focuses on the use of text, graphics, and images to communicate the message of the advertising campaign.Importance of Flat Print AdvertisingFlat print advertising has several advantages over other forms of advertising. Firstly, it is cost-effective since it requires less production cost than other forms of advertising. Secondly, itis easily accessible to the target audience since it can be distributed at events, in-store or through the mail. Thirdly, it can be placed in different locations, such as walls or notice boards, and can be easily removed when the promotional campaign is over.Characteristics of Flat Print AdvertisingFlat print advertising has several characteristics that distinguish it from other forms of print advertising. Firstly, it is two-dimensional, which means that it does not have athree-dimensional effect like brochures or flyers. Secondly, it has a limited space that requires a clear and concise message to communicate the benefits of the product, service or brand. Thirdly, flat print advertising requires a balance between text and images, wherein the images should enhance the message and not distract from it.Examples of Flat Print Advertising with English TranslationsThe following are some examples of flat print advertising in different categories:Health and Wellness1. 防疫必备：口罩- 快用Translation: Essential for Epidemic Prevention: Masks - Kuaiyong2. 我们的承诺：让你免受光污染- Warby ParkerTranslation: Our Promise: Protect You from Blue Light - Warby ParkerTechnology1. 巨无霸屏幕，带来惊人的影音享受- SamsungTranslation: Massive Screen, Unmatched Video Experience - Samsung2. 我们将您的日常生活带入现代- AppleTranslation: We Bring Your Everyday Life into Modernity - AppleFashion1. 这个夏天，与热浪争辩- AdidasTranslation: This Summer, Beat the Heat - Adidas2. 独特的风格，无法忽略- ZaraTranslation: Unique Style, Unmissable - ZaraFood and Beverage1. 新鲜，美味，自由选择- SubwayTranslation: Fresh, Delicious, Freedom to Choose - Subway2. 我们的咖啡自然而然，就像您的晨间呼吸- StarbucksTranslation: Our Coffee Comes Naturally, Just Like Your Morning Breathe - StarbucksConclusionFlat print advertising is an essential tool for promoting a product, service or brand. It is cost-effective, accessible, and can be placed in different locations. To create an effective flat print advertisement, one must consider the balance between text and images and the importance of a clear and concise message. The use of a catchy phrase or slogan with a precise message is key to creating an effective flat print advertisement.。
万圣节平面广告案例分享-29页PPT资料
万圣节促销招式一：机智对战
百事可乐先发出攻击——祝你有一个恐怖的万圣节。
可口可乐精彩的回击——每个平凡人都渴望当英雄。
万圣节促销招式二：单刀直入
MINI
MINI
Joker橙汁
万圣节促销招式三：变形金刚
麦当劳
Guinness
必胜客
万圣节促销招式四：加点猛料
Guinness
喜力
万圣节促销招式五：来点幽默
STP油
士力架
士力架
士力架
万圣节促销招式六：巧妙制胜
Guinness
万圣节促销招式七：节日逻辑
汉堡王
黑人牙膏
THANKS！
谢谢
鬼马神通，万圣节精彩创意解读
节日氛围的塑造往往最大功臣在商家 商家制造欢乐，消费者消费欢乐 两全其美，各得其所
作为西方重要的传统节日——源于古凯尔特人 的万圣节，流传至今，几乎已经没有了任何宗教 或迷信成分，演变成可以随意捣蛋、恣意妄为装 扮的全民狂欢日。鬼怪、巫师、僵尸等cosplay 搞怪诙谐主题促销，在这一天，谁用谁讨好。
平面创意广告案例解析英文版
Message Consistency
A consistent message across all media platforms is essential for creating a unified brand image.
Message Development and Testing
应用
这种广告策略通常适用于时尚、美容和高端产品领域，通过视觉效果来传达品牌的吸引力和价值。
Case 2: Storytelling述故事来吸引消费者，将 品牌与故事情节相结合，使消费 者对品牌产生情感联系。
详细描述
故事性广告通常以一种叙述性的 方式来呈现，通过情节、角色和 环境来传达品牌的信息。例如， 某运动品牌通过讲述一个年轻人 通过运动实现梦想的故事，来突 出其品牌形象和产品特点。
Advertising Trends and Development
To identify and analyze the latest trends in平面创意 advertising, including cultural, technological, and economic shifts.
To discuss how these trends have influenced the development of creative advertising strategies and the role of creativity in modern advertising.
02
Case Studies
平面创意广告案例解析英文 版
2023-10-28
目录
• Introduction • Case Studies • Analysis of Case Studies • Conclusion and Recommendations
平面创意广告案例解析(英文版)
平面创意广告案例解析(英文版)One example of a creative print advertising campaign is the "Life in Every Breath" campaign by a well-known perfume brand. The campaign incorporates a powerful visual and a clever tagline to capture the attention of its target audience and convey the essence of the product.In the advertisement, a stunning image of a woman with flowing hair is depicted against a grayscale background. The woman's hair is composed of delicate flowers and leaves, evoking a sense of freshness and natural beauty. The image is aesthetically appealing and creates an immediate connection with the audience.Accompanying the image is the tagline: "Life in Every Breath." This succinct phrase encapsulates the unique selling proposition of the perfume, emphasizing that it can not only make the wearer feel alive but also enhance the sensory experience for those around them. The tagline effectively communicates the product's promise and entices potential customers to explore the brand further.The choice of using a black and white background helps to emphasize the vibrant and colorful feature of the hair made of flowers and leaves. This contrast serves to draw attention to the main message of the advertisement, creating an impactful visual experience for the audience. The strategic use of color in highlighting the product and reinforcing its natural and refreshing qualities adds depth and dimension to the overall concept.This print advertising campaign capitalizes on the power of visual storytelling and engages the audience by appealing to theiremotions and senses. By associating the perfume with natural elements and the beauty of life, it effectively communicates the unique benefits of the product. The combination of a captivating image and a compelling tagline makes this campaign a memorable and effective way to promote the brand.Overall, this creative print advertising campaign successfully utilizes visual elements, clever messaging, and emotional resonance to captivate the audience and promote the brand's product. Through its stunning imagery and thought-provoking tagline, it effectively communicates the brand's promise and entices potential customers to experience the fragrance. The campaign exemplifies the power of print advertising in capturing attention and creating a lasting impression.In addition to the captivating image and tagline, the "Life in Every Breath" print advertising campaign incorporates other elements that contribute to its overall effectiveness and creativity.Firstly, the choice of the grayscale background helps to create a sense of mystery and intrigue. By removing color from the background, the focus is drawn solely to the vibrant image of the woman with flowers in her hair. This minimalist approach allows the viewers to fully appreciate the beauty of the image and reflects the brand's commitment to simplicity and elegance. Furthermore, the use of natural elements, such as flowers and leaves, in the woman's hair conveys a sense of freshness and vitality. It symbolizes the transformative power of the perfume, suggesting that it can unlock the wearer's natural beauty and enhance their presence. This visual metaphor adds depth andcomplexity to the advertisement, enticing the audience to imagine themselves experiencing the same transformative qualities.The placement of the tagline "Life in Every Breath" also plays a crucial role in the overall impact of the campaign. It is positioned strategically underneath the image, drawing the viewers' attention without overpowering the visual element. The choice of font and typography is elegant and sophisticated, reflecting the brand's image and reinforcing the message of the campaign. By placing the tagline discreetly, the advertisement allows the image to take center stage while still conveying the product's key selling point.Another creative aspect of this campaign is the use of storytelling. The image of the woman with flowers in her hair tells a story of natural beauty and individuality. It creates a sense of wonder and curiosity, prompting the audience to imagine the scents and sensations associated with the perfume. Through this storytelling approach, the advertisement engages the viewers on an emotional level, making a lasting impression and leaving a desire to explore the product further.The "Life in Every Breath" campaign also appeals to the target audience by promoting a sense of self-expression and individuality. The image of the woman with unique hair made of flowers and leaves suggests that the perfume can help individuals stand out and express their unique identity. By associating the product with personal empowerment and self-confidence, the campaign resonates with the target audience and encourages them to see the perfume as a means of self-expression.In conclusion, the "Life in Every Breath" print advertising campaign exemplifies creativity and effectiveness. Through its captivating image, clever tagline, and use of visual storytelling, it engages the audience on an emotional level and communicates the unique benefits of the perfume. The choice of a grayscale background, the incorporation of natural elements, and the strategic placement of the tagline all contribute to the overall impact of the campaign. Moreover, the campaign successfully appeals to the target audience's desire for self-expression and individuality, further enhancing its effectiveness. This print advertising campaign serves as an excellent example of how creativity and thoughtful execution can make a powerful impact on the audience and promote a brand effectively.。
精美《广告创意》中英文演示ppt
• 某相机广告
幽默型 humor
Humor make the viewers accept the content of ads more joyfully, always live a deeper impression on people, and is a good ways of conduct propaganda. But it must be noted that, the humorous language should healthy, enjoyful, wisdom and implicit.
三、 广告创意的类型
商品情报型commodity information 商品情报型
This is the most common style of ads performance. It mainly shows the objective information of commodity.
比较型 compare
某打印机广告
3.包蕴性 implication 包蕴性
It is the form of ads that catches the viewer’s eyes, while impressed by the content. So advertising creativity can't stay on the surface, but reveal some nature things. A good idea is to ingeniously combine the familiar things to reach novel effects.
1.冲击性 冲击性
shock
If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place. Pictures or photos are common visual content in ads. When art photography combined with computer process, the vision of advertising creativity and representation are largely extended. It will produce strong visual impact and has a deep impression on the audience.
英语创意广告PPT
雀巢咖啡广告。每个时刻，都有 雀巢与你为伴。
3Байду номын сангаас
This is a very creative advertising,
这个是一款驱除脚气真菌的广 告。。。感觉从视觉上，有点 难以接受。不过广告还是相当 具有创意的。
4
This is to do ads for Allstate auto insurance
印度的anando牛奶想要增加儿童群 体牛奶消费，因此，麦肯-埃里克森 广告公司（mccanneriksonagency ）在孟买的一座建筑物上做出了如 此富有创意的广告。广告中，由于 喝牛奶，一个孩子茁壮成长，力气 大到能把这个建筑物的一部分推着 往前移动。
The last
这是为好事达汽车保险做的广告 ，将一部真实的汽车悬挂在芝加 哥市中心著名的地标建筑 marinatowers车库的边缘，摇 摇欲坠。如此危险，还是买保险 吧
5
In the advertisement, because of drinking milk, a child grow sturdily, big strength to put part of the building to push forward.
Creative advertising
创意广告
1
This flashlight power really tough, This advertisement, it is creative
这个手电功率实在强悍。。。稍微一不小心，就会点着你身边的任何可燃物。虽然它很亮 ，但是用起来小心烫手。
2
Nestle coffee advertising has distinguishing feature very much, embodies the theme of every moment with you always
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——英特尔公司总裁安迪?格罗夫
28、创造性模仿不是人云亦云，而是 超越和 再创造 ——哈佛大学教授西奥多?莱维特
29、创新就是创造一种资源
——管理大师彼得?杜拉克 第五章 管理就是沟通、沟通再沟通 P69
松下幸之助关于管理有句名言：“企 业管理 过去是 沟通， 现在是 沟通， 未来还 是沟通 。”管 理离不 开沟通 ，沟通 已渗透 于管理 的各个 方面。 正如人 体内的 血液循 环一样 ，如果 没有沟 通的话 ，企业 就会趋 于死亡 。
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Credits: Let’s GAP Together
Y&R Creative Agency:
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Chinese Slogans-美特斯邦威
Chinese Slogans-美特斯邦威
• Advertiser: MetersBonwe Brand: M. Polar Digital Agency: Bluedoor
时尚没有冬眠期
Chinese Slogans-李宁
• Advertiser: Li Ning
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• Be Stupid
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30、管理就是沟通、沟通再沟通 ——通用电器公司总裁杰克?韦尔奇
31、沟通是管理的浓缩
——沃尔玛公司总裁萨姆?沃尔顿 32、管理者的最基本能力：有效沟通
——英国管理学家L?威尔德
33、不善于倾听不同的声音，是管理 者最大 的疏忽 ——美国女企业家玛丽?凯
34、企业管理过去是沟通，现在是沟 通，未 来还是 沟通
懒 鬼 起 来 吧 ！别再 浪费时 间，将 来在坟 墓内有 足够的 时间让 你睡的 。---富 兰克林 （美国 ）
人 生 太 短 暂 了，事 情是这 样的多 ，能不 兼程而 进吗？ ---爱迪 生（美 国）真 正的敏 捷是一 件很有 价值的 事。因 为时间 是衡量 事业的 标准， 一如金 钱是衡 量货物 的标准 ；所在 在做事 我有两个忠实的助手，企业在市场竞争中输赢的关键在于其 核心竞 争力的 强弱， 而实现 核心竞 争力更 新的惟 一途径 就是创 新。 一项权威的调查显示：与缺乏创新的 企业相 比，成 功创新 的企业 能获得20％甚 至更高 的成长 率；如 果企业80％的 收入来 自新产 品开发 并坚持 下去， 五年內 市值就 能增加 一倍； 全球83％的高 级经理 人深信 ，自己 企业今 后的发 展将更 依赖创 新。
• 本次凡客体发起者是黄晓明“闹太套”版本， “闹太套” 凡客体被认为是 网络上最早的一张模仿凡客诚品广告的恶搞图片，北京印刷学院大三的学生
寇帅是这张图的作者。寇帅学的是动画制作，平时就爱PS图片，私下里
还跟朋友搞了一个叫《蛋杂志》以“扯淡和怀旧为主题”的电子杂志。;
朱宇 • 真正引爆点来自郭德纲的“鸡烦洗”，作者是
(@马克斯无谱厮)，
是上海互动广告公司AKQA的首席文案，之前他曾在奥美互动任创意副总监。
Chinese Slogans-Vancl
• VANCL作品出自“远山广告”，
老大是前奥美创意总监，天津派文案领 头人物邱胖-邱欣宇。代表作是“动感地 带——我的地盘我做主”系列。
Chinese Slogans-Vancl
希 望 贯 穿 一 切，临 死也不 会抛弃 我们。 ---波普 （美国 ） 希 望 永 远 在 人的胸 膛汹涌 。人要 经常感 觉不是 现在幸 福，而 是就要 幸福了 。---波 普（美 国） 毫 无 理 想 而 又优柔 寡断是 一种可 悲的心 理。---培 根（ 英国败 的岭， 可以用 这五个 字来表 达----我 没有 时间。 ---富兰 克林（ 美国） 马 云 语 ： 今 天很残 酷，明 天更残 酷，后 天会很 美好， 但绝大 多数人 都死在 明天晚 上。 马 云语： 今天很 残酷， 明天更 残酷， 后天会 很美好 ，但绝 大多数 人都死 在明天 晚上。 想要有 空余时 间，就 不要浪 费时间 。---富 兰克 林（美 国）
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25、创新是做大公司的惟一之路
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——管理学家汤姆?彼得斯 27、创新是惟一的出路，淘汰自己， 否则竞 争将淘 汰我们
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——日本经营之神松下幸之助 第六章 管理就是决策 P81
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, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director: James Barkley
Copywriter: Lenna Boland
Photographer: Cameron Grayson
Advertisement Slogan
the power of word
Slogans
• Just do it • Impossible is nothing • Ask for more • Ideas for life • I'm lovin it! • Connecting People 科技以人为本 • Good to the last drop 滴滴香浓意犹未尽