创意广告 英文
最有创意的广告语30条
最有创意的广告语30条篇一：全球最经典的30条广告语全球最经典的30条广告语1.Goodtothelastdrop.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2.obeyyourthirst.服从你的可望。
（雪碧）3.Thenewdigitalera.数码新时代。
（索尼影碟机）4.welead.otherscopy.我们领先，他人仿效。
（理光打印机）5.impossiblemadepossible.使不可能变为可能。
（佳能打印机）6.Taketimetoindulge.尽情享受吧！（雀巢冰激凌）7.Therelentlesspursuitofperfection.不懈追求完美。
（凌志轿车）8.Poetryinmotion,dancingclosetome.动态的诗，向我舞近。
（丰田汽车）etowheretheflavoris.marlborocountry.光临风韵之境——万宝路世界。
（万宝路香烟）10.Tome,thepastblackandwhite,butthefutreisalwayscolor.对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做（耐克运动鞋）12.askformore.渴望无限（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.weintegrate,youcommunicate.我们集大成，您超越自我。
（三菱电工）18.TakeToSHiBa,taketheworle.拥有东芝，拥有世界。
（东芝电子）19.Let’smakethingbetter.让我们做的更好。
（飞利浦电子）20.nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的问题。
英文创意广告海报文案
英文创意广告海报文案1. Dive into a World of Flavor!Experience a mouthwatering explosion of tastes and textures with our new gourmet food range. From exotic spices to melt-in-your-mouth desserts, our carefully crafted dishes will take your taste buds on a culinary adventure like never before. Prepare to be amazed and indulge your senses in a world of flavor!2. Unleash Your Inner ExplorerEmbark on a thrilling journey of discovery as you explore breathtaking landscapes, vibrant cultures, and awe-inspiring sights. Whether it's witnessing the majesty of cascading waterfalls or immersing yourself in bustling cityscapes, our travel experiences will ignite your curiosity and awaken your sense of wonder. Get ready to unleash your inner explorer and create lifelong memories!3. Freshen Up Your StyleStep into a world of fashion-forward elegance with our latest collection. Our clothing line blends contemporary design with timeless classics, creating a perfect harmony of style and sophistication. Immerse yourself in luxurious fabrics, exquisite cuts, and stunning details that will leave you feeling confident and fabulous. Freshen up your style and embrace the essence of true fashion!4. Elevate Your Wellness RoutineDiscover the key to a rejuvenated mind, body, and soul with our revolutionary wellness products. From ancient healing practices to breakthrough innovations, our range offers a holistic approach to self-care. Dive into a world of relaxation, balance, andrejuvenation, and unlock your true potential. Elevate your wellness routine and embark on a transformative journey towards inner harmony.5. Unleash Your CreativityUnleash the artist within and let your imagination soar with our innovative art supplies. Whether you're an experienced painter or a budding creator, our premium-quality materials will bring your visions to life. From vibrant pigments to versatile brushes, each product is crafted with the utmost care to inspire your artistic expression. Get ready to unleash your creativity and create stunning masterpieces!6. Ignite Your Fitness JourneyIgnite your passion for fitness and embark on a transformative journey towards a stronger, healthier you. Our state-of-the-art gym facilities, expert trainers, and customized workout plans will empower you to break through barriers and achieve your fitness goals. Prepare to sweat, push your limits, and embrace the exhilarating feeling of progress. Ignite your fitness journey and unleash your full potential!7. Indulge in Decadent DelightsSatisfy your cravings for indulgence with our irresistible array of decadent treats. From sinfully rich chocolates to delicate pastries, our handcrafted creations are a testament to culinary artistry. Indulge in a moment of pure bliss and let the flavors dance on your palate. Take a leap into a world of sumptuous delights and treat yourself to a truly unforgettable experience.8. Embrace the Power of TechnologyExperience the power of cutting-edge technology and elevate your daily routines to new heights. Our innovative gadgets seamlessly integrate into your lifestyle, making your everyday tasks smarter, faster, and more efficient. From intelligent home assistants to sleek smartphones, our range will revolutionize the way you interact with the world. Embrace the power of technology and unlock endless possibilities.Note: The provided advertisements lack specific formatting details that would typically be found in poster designs. These prompts are meant to provide content ideas and can be adapted to fit various advertising formats.。
[应用]英文广告术语词汇
![[应用]英文广告术语词汇](https://img.taocdn.com/s3/m/6d8a033f905f804d2b160b4e767f5acfa1c78331.png)
广告英语术语——创作用语广告讯息dvertising messge 艺术rt艺术方向rt direction艺术家rtist美术总监rt director大创意big ide头脑风暴法brinstorming传播媒介communictions medi 概念化conceptuliztion文案人员copywriter创意纲要cretive brief创意总监cretive director创意过程cretive process创意金字塔cretive pyrmid创意cretive创造cretivity感性诉求emotionl ppels控险家explorer事实型思维fct-bsed thinking 信息性informtionl法官judge指定mndtories讯息战略messge strtegy非文字nonverbl产品概念product concept理性诉求rtionl ppels目标受众trget udience技巧technicl转换性trnsformtionl价值型思维vlue-bsed thinking 文字的verbl形象化visuliztion战士wrrior样片nimtic动画技法nimtion techniques 声频udio艾耶1号式yer No.1利益式标题benefit hedlines 正文body copy粗体boldfce照相制版cmer-redy rt表演纲要csting brief结尾close命令式标题commnd hedlines末稿comprehensive lyout/comp演示demonstrtion设计design技巧式正文device copy对白/独白式正文dilog/monolog copy旁白donut标题hedline吸引技巧hook图标icon插图画家illustrtors企业形象式正文institutionl copy整合广告integrted commercil内容段落interior prgrphs斜体itlic歌谣式jingles肩题kicker布局图lyout预备段落led-in prgrph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musicl commercils音乐标志musicl logo叙述式正文nrrtive copy新闻/信息式标题news/informtion hedlines 出镜头on cmer拼版pste up摄影师photogrphers图片说明式正文picture-cption copy方框图片式布局picture-window lyout招贴式格式poster-style formt主持人式广告presenter commercil启发式标题provoctive hedlines疑问式标题question hedlines广播人物rdio personlity脚本script印签sel签名signture cuts生活片段slice of life口号slogns故事板storybord故事板草图storybord roughs直截了当式stright nnouncement直接推销式正文stright-sell copy副标题subhed标题句tglines证言testimonil正文text主题句theme lines小样thumbnil收尾tril close图形部分visuls旁白voiceover模拟校样nlog proof动画nimtion合成片nswer print光圈perture音控台udio console底片bse rt出血版bleeds蓝线blueline照相排版术cmer-redy rt字符计算式chrcter-count method 电影摄影师cinemtogrpher截止期closing dte色基color key分色color seprtion连续调continuous tones控制室control room组排copy cst封面纸cover pper青、黄、红、黑印刷CYMK printing 数字媒介digitl medi数字校样digitl proof数码视频效应装置DVE units导演director特排字体disply type复制带dubs拷贝dupes电子制作electronic production晒版台纸flts一套铅字font四色印刷four-color process网目凸版hlfone plte网屏hlftone screen互动电视interctive TV任务夹job jcket出格kerning电脑亭kiosk加空铅leding硬性软片line film线画版line plte实景真人live ction外景地loction制片场lot指令mndtories公共场所mss udience venue母带mster tpe合成样片mixed interlock助记手段mnemonic device多媒体演示multimedi presenttion正色投影胶片orthogrphic film透明塑料膜overly个人场所personl udience venue平台使用费pltform licensing后期制作阶段postproduction phse开印前阶段prepress phse预备阶段preproduction phse印刷制作经理print production mnger 印刷制作过程print production process 非公开场所privte udience venue制片人producer制作阶段production phse复映复播追加酬金residul fee反差套印reverse knockout无衬线字体sns serif最低合同工资scle衬线字体serif一场session特技specil effects插播广告spots剥版stripping叠supers演播人员tlent自动台词提示器teleprompter课本纸text pper正文字体text type合套trp字系type fmilies排印工艺typogrphy网页Web pge单词计算式word-count method工作样片work print书写纸writing pper广告英语术语——公共关系用语社论式广告dvertoril倡导广告dvoccy dvertising伏击式营销mbush mrketing视听材料udiovisul mterils公告牌bulleting bords社会参与community involvement企业广告corporte dvertising企业识别广告corporte identity dvertising危机管理crisis mngement娱乐entertinment展品exhibits特写feture rticles内部通报house orgn以货代款in kind机构广告institutionl dvertising游说lobbying前期市场企业广告mrket prep corporte dvertising 营销公关mrketing public reltion新闻简报news/press relese意见抽样opinion smpling慈善行为philnthropy招贴posters传媒炒作press gentry传媒工具press/medi kit公共事务public ffirs公共关系户public reltions公共关系广告public reltions dvertising宣传publicity公众publics招聘广告recruitment dvertising声望经营reputtion mngement撰写讲演稿speechwriting赞助sponsorship赛场营销venue mrketing新闻通报录像video news relese广告英语术语——广播媒介用语执行证明书ffidvit of performnce受众构成udience composition受众占有率udience shre时间表vils一刻平均听众数verge qurter-hour udience 一刻平均收听率verge qurter-hour rting一刻平均占有率verge qurter-hour shre交换辛迪加brter syndiction无线电视brodcst TV有线电视cble TV单位成本CPP千人成本CPM累积听众数cumultive persons累积收听率cumultive rting时段组合dy-prt mix预定市场区域designted mrket res班车时间drive time首播辛迪加first-run syndiction毛评点gross rting points开机家庭HUT形象移植imgery trnsfer信息式广告informercil互相连接interconnect存货inventory地方时间locl time赔偿条件mke-goods广播电视网networks网外辛迪加off-network syndiction协办prticiption bsis占位价格preemption rte黄金时段prime time节目式广告PL节目收率视progrm rting节止编排形式progrmming formts视听率调查服务公司rting services电台指定时间run-of-sttion赞助sponsorship点播广播spot nnouncement点播广播spot rdio受众总数totl udience总体受众计划totl udience pln电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络d networks广告查询d request横幅广告bnner阔幅说明书brodsides手册brochures商业回邮件business reply mil按钮button有线调制解调器cble-modem目录ctlogs光驱CD-ROM分类广告Web站clssified d Web site点击率click rte点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮cretive dimensionl direct miling 数字互动媒介digitl interctive medi直接电脑Direct PC直邮广告direct-mil dvertising折页folders主页home pges专属名录houselists内部刊物house orgns互动电视interctive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitil关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mil-response lists 明信片postcrds推播技术push technology销售信函sles letters搜索引擎serch engines邮简self-milers赞助sponsorship公告书sttement stuffersWeb浏览器Web browser网页Web pgeWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品dvertising specilty自动取款机TM基本巴士单位bsic bus展台booths路牌bulletin structure车内尾部招贴cr-end posters电影贴片广告cinem dvertising 名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive medi全面登场full showing全球定位系统GPS车内广告牌inside crds100露出数100showing户外媒介out-of-home medi车体招贴outside posters包装pckging奖品premiums产品安插product plcement登场showing看板spectculrs标准户外广告stndrdized outdoor dvertising 成品招贴stock posters优惠赠券tke-ones出租车外壳txicb exteriors终点站招贴terminl posters30张招贴架30-sheet poster pnel整车牌位totl bus商业展示会trde shows交通广告trnsit dvertising车站棚广州广告trnsit shelter dvertising录像手册video brochure广告英语术语——媒介策划用语广告印象dvertising impression广告反应曲线dvertising response curve注意度ttention vlue受众udience受众目标udience objectives间歇式排期blinking品牌开发指数brnd development index集中式bursting品种开发指数ctegory development index 发行量circultion持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousnd创意组合cretive mix分布目标distribution objectives有效频次effective frequency有效到达率effective rech暴露值exposure vlue市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rting points市场mrkets组合mechnics媒介medi媒介策划medi plnning媒介载体medi vehicles讯息力度messge weight方法methodology组合媒介法mixed-medi pproch资金money驱动值motivtion vlue看见机会opportunity to see脉冲式pulsing schedule视听率rting到达率rech每册读者数reders per copy近期策划recency plnning路障式rodblocking外溢媒介spillover medi增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局BC出血bleed批量折扣bulk discounts行业杂志business mgzines发行量审核circultion udit分类广告clssified ds纽约分类广告网络CNNY分类图片广告clssified disply ds截稿日期closing dte彩色样品纸条color strip混合收费制combintion rtes消费者杂志consumer mgzines合同收费制contrct rte赠阅发行controlled circultion联合形式coopertive/co-op progrms 千人成本CPM封面日期cover dte封面位置cover position购物杂志custom mgzine日报dily newsppers人口版demogrphic editions图片广告disply dvertising实际收费erned rtes农业刊物frm publictions统一收费制度flt rte香味纸条frgrnce strips频率折扣frequency discounts黄金版位full position门式折页gtefold地理版geogrphic editions基本发行量gurnteed circultion横向刊物horizontl publiction独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版islnd hlves小单元junior unit地方城市杂志locl city mgzine杂志出版人协会MP媒介采购员medi buyer媒介标尺调查有限公司MRI全国性杂志ntionl mgzines全国性价格ntionl rte美国报业协会N报纸版面库NSB上市日期on-sle dte公开收费制度open rte订阅发行pid circultion自动弹启式广告pop-up d.自选版位费preferred-position rtes预印广告插页preprinted inserts初级发行量primry circultion清样proof copy公告public notice费率基准rte bse价目表rte crd阅读告示reding notice地区性刊物regionl publictions任意版位费制ROP dvertising rtes二级读者量secondry/pss-long redership欠资收费制short rte赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SU标准收费与数据服务公司SRDS标准型报纸stndrd-size newspper周日增刊Sundy supplement小报型报纸tbloid newspper撕样ter sheets三维广告3-D ds纵向刊物verticl publiction数量折扣volume discounts周报weekly newsppers广告英语术语——销售用语广告津贴dvertising llownce回购津贴buybck llownce目录ctlog减价促销cents-off promotion套装赠送combintion offer公司大会与经销商聚会compny conventions & deler meetings 消费者销售推广consumer sles promotion竞赛contest联合广告coopertive/co-op dvertising优惠券coupons顾客终身价值customer lifetime vlue数据进入dt ccess数据管理dt mngement数据库dtbse数据库营销dtbse mrketing直接营销direct mrketing直接反应广告direct-response dvertising直接销售战略direct-sles strtegy直接销售direct selling陈列津贴disply llownce易地销售diverting电子优惠券electronic coupons提前购买forwrd buying广告插页free-stnding inserts游戏gme店内样品试用in-store smpling联络媒介linkge medi人员销售personl selling售点材料point-of-purchse mterils什锦袋装样品polybgging奖品premiums拉式战略pull strtegy推销奖金push money/spiffs推式战略push strtegy部分退款rebtes近期、频次、货币方程RFM formul销售推广sles promotion样品试用smpling货位津贴slotting llownce抽奖sweepstke电话营销telemrketing贸易广告trde dvertising贸易集中trde concentrtion贸易折扣trde dels贸易推广trde promotion广告英语术语——行政用语明确表示ffirmtive disclosure美国广告联盟F美国广告公司协会全国性广告主协会N商业促进局BBB停止/中止令cese-nd-desist order比较广告comprtive dvertising服罪判决书consent decree消费者保护团体consumer dvocte消费者信息网络consumer informtion networks 消费者保护主义consumerism版权copyright更正广告corrective dvertising欺骗性广告deceptive dvertising推荐endorsements道德广告ethicl dvertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FD知识产权intellectul property长期宏观论long-term mcro rguments全国广告处ND国家广告审查局NRB国家广告审查委员会NRC非产品事实nonproduct fcts营养标识与教育法Nutritionl Lbeling nd Eduction ct专利ptent隐私权privcy rights夸大puffery短期操纵论short-term mnipultive rguments社会责任socil responsibility潜意识广告subliminl dvertising证据substntition证实testimonils商标trdemrk不正当广告unfir dvertising美国专利与商标署U.S.Ptent nd Trdemrk Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Bnner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
有关广告的英文词汇汇总
广告讯息 advertising message 艺术 art艺术方向 art direction艺术家 artist美术总监 art director大创意 big idea头脑风暴法 brainstorming传播媒介 communications media 概念化 conceptualization方案人员 copywriter创意纲要 creative brief创意总监 creative director创意过程 creative process创意金字塔 creative pyramid创意 creative创造 creativity感性诉求 emotional appeals控险家 explorer事实型思维 fact-based thinking 信息性 informational法官 judge指定 mandatories讯息战略 message strategy非文字 nonverbal产品概念 product concept理性诉求 rational appeals目标受众 target audience技巧 technical转换性 transformational价值型思维 value-based thinking 文字的 verbal形象化 visualization战士 warrior样片 animatic动画技法 animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines正文 body copy粗体 boldface照相制版 camera-ready art表演纲要 casting brief结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文 dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家 illustrators企业形象式正文 institutional copy 整合广告 integrated commercial内容段落 interior paragraphs斜体 italic歌谣式 jingles肩题 kicker布局图 layout预备段落 lead-in paragraph生活方式式技法 lifestyle techniques 标志 logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志 musical logo叙述式正文 narrative copy新闻/信息式标题 news/information headlines 出镜头 on camera拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy方框图片式布局 picture-window layout招贴式格式 poster-style format主持人式广告 presenter commercial启发式标题 provocative headlines疑问式标题 question headlines广播人物 radio personality脚本 script印签 seal签名 signature cuts生活片段 slice of life口号 slogans故事板 storyboard故事板草图 storyboard roughs直截了当式 straight announcement直接推销式正文 straight-sell copy副标题 subhead标题句 taglines证言 testimonial正文 text主题句 theme lines小样 thumbnail收尾 trial close图形部分 visuals旁白 voiceover模拟校样 analog proof动画 animation合成片 answer print光圈 aperture音控台 audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art字计算式 charactr-count method 电影摄影师 cinematographer截止期 closing date色基 color key分色 color separation连续调 continuous tones控制室 control room组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing 数字媒介 digital media数字校样 digital proof数码视频效应装置 DVE units导演 director特排字体 display type复制带 dubs拷贝 dupes电子制作 electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版 halfone plate网屏 halftone screen互动电视 interactive TV任务夹 job jacket出格 kerning电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人 live action外景地 location制片场 lot指令 mandatories公共场所 mass audience venue母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示 multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所 personal audience venue平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理 print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金 residual fee反差套印 reverse knockout无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场 session特技 special effects插播广告 spots剥版 stripping叠 supers演播人员 talent自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套 trap字系 type families排印工艺 typography网页 Web page单词计算式 word-count method工作样片 work print书写纸 writing paper社论式广告 advertorial倡导广告 advocacy advertising伏击式营销 ambush marketing视听材料 audiovisual materials公告牌 bulleting boards社会参与 community involvement企业广告 corporate advertising企业识别广告 corporate identity advertising危机管理 crisis management娱乐 entertainment展品 exhibits特写 feature articles内部通报 house organ以货代款 in kind机构广告 institutional advertising游说 lobbying前期市场企业广告 market prep corporate advertising 营销公关 marketing public relation新闻简报 news/press release意见抽样 opinion sampling慈善行为 philanthropy招贴 posters传媒炒作 press agentry传媒工具 press/media kit公共事务 public affairs公共关系户 public relations公共关系广告 public relations advertising 宣传 publicity公众 publics招聘广告 recruitment advertising声望经营 reputation management撰写讲演稿 speechwriting赞助 sponsorship赛场营销 venue marketing新闻通报录像 video news releaseadvertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法 5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程 RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration 贸易折扣trade deals贸易推广trade promotion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication顾客终身价值lifetime customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis战术tacics目标受众target-audience自上而下式营销top-down marketing广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experimental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查informal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department 分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-commission combination外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media commission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales promotion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising网络设计社Web design house如今，中国明天就要入世了，中国的广告行业也将步入国际轨道，因此，了解一些广告英语术语，或许对我们有些帮助，至少我们知道那英文说的什么........广告英语术语----综合用语（摘录）行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告image advertising预定消费者implied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告professional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising。
网络广告术语-中英对照表及解释
定向功能
英文名：Demographic Targeting 中文名：基本数据定向 定义：根据男女、年龄、老少等人口数据投放广告
定向功能
英文名：Behavior targeting 中文名：行为定向 定义：根据人最近或长期的品类关注或者说是生活态度来定向
以每点击一次计费，广告主购买了10个CPC，意味着其投放的广告可被点击10000次。虽然 CPC的费用比CPM的费用高得多，但广告主往往更倾向选择CPC这种付费方式，因为这种付 费真实反映了受众确实看到了广告，并且进入了广告主的网站或页面。
此类方法就有不少经营广告的网站觉得不公平，比如，虽然浏览者没有点击，但是他已经 看到了广告，对于这些看到广告却没有点击的流量来说，网站成了白忙活。
例如，一个旗帜广告的单价是$1/CPM，意味着每一千人次看到这个广告就收1美 元，依此类推，若有1万人次测览了该广告就是10美元。如果一个广告主购买了 30个CPM，其所投放在广告商网页上的广告就可以被测览3万人次。
定价方式
英文名：CPC (Cost per Click) 中文名：按点击计费 定义：根据广告被点击的次数收费 关键词广告一般采用这种定价模式
创意和广告位
英文名：First View 中文名：第一屏 定义：它是我们访问一个页面时，所看到的第一屏.这是投放广告的最佳位置，所以，我 们的广告位一般 都设在这个位置
创意和广告位
英文名：RoadBlock 中文名：独占式广告 定义：同一页面的所有广告位组合在一起卖给广告主，创意往往采用一个主题，甚至广 告位之间还有联系互动
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经典创意英文广告词
经典创意英文广告词经典创意英文广告词180句无论是在学校还是在社会中，大家肯定对各类广告词都很熟悉吧，广告词具有清楚简单、容易阅读、用字浅显的特点。
那么什么样的广告词才是好的广告词呢？下面是本店铺收集整理的经典创意英文广告词，希望对大家有所帮助。
1、A lot of good fortune， a lot of satisfaction.- Fu Man more instant noodles2、Fresh Huafeng， Passepartout.- Huafeng instant noodles3、Hualong surface， see every day.- Hualong instant noodles4、Eat eat righteousness.- Yi-chi chocolate5、insoluble in the hand， only dissolved in the mouth.- m & m chocolate6、Roll up the delicious and nutritious.- Congee egg rolls7、"Pizza buy one get one free" - pizza ads8、"Children， grow up quickly， to baked hamburger shop." - hamburger advertising9、Switzerlands best flavor， only to the people who love.- Jindi chocolate10、An import， four seasons sweet.Shenfeng chocolate11、An Lok melon is the most benevolent (person)heart.- Aloe melon12、Every moment is happy.- Aloe melon13、Occasionally see me， can not be separated from - the Beijing French bread.- Beijing French bread14、a million years.Wang Zhi and stinky tofu15、Special taste， to the special you.- Taiwans top famous Fung Lee crisp16、Full of praise.- Ruby food17、delicious heritage， crown benefits Hua mind.- Crown Yi-hua mind seasoning food series18、The trend of the times.- Lipu fruit canned19、Lead the "fresh" step.- Hongmei monosodium glutamate20、passionate， all in one.- Ganoderma honey21、babys growth， inseparable - Huailian health powder.- Huailian health powder22、Alishan melon seeds， a nibbling on the happy.Alishan melon seeds advertising23、Camps and more camps， eat again.- Multi-instant noodles advertising24、Efficiency， quality， equality and credibility.KFC fried chicken business slogan25、"Tim add a finger， really good." - Kentucky Fried Chicken26、Master Kong instant noodles， delicious see.Master Kong instant noodles advertising27、Tianfu peanuts， the more stripping the more fun.Tianfu peanut advertising28、Sichuan specialty， taste first-class.Tianfu peanut advertising29、Bite a bite.- Jonston Biscuit Advertising Company30、Even if immersed in the milk is still crisp.- US-month company Post pizza ads31、"Face" a new Dacheng surface.Taiwan instant noodles advertising32、Most of the vitamins.Hong Kong Victoria Mito shop advertising33、Grains are selected， the essence of drops.Hong Kong Nan Shun company peanut oil advertising34、The most convenient Slide cereal ads35、You may wish to take a look at those strong little boy is eating! - US-month company36、"Mai cake" ad unique taste， food for thought.- Yu Le ice fruit factory advertising37、The son of summer.Japanese tomato canned advertising38、Taste to surprise you.- A foreign food advertising39、Behind every success - Aspartame.Japan Ajinomoto Club sweetener advertising40、family， do not forget the element of taste! - Ajinomoto ads41、stick is not great， you try; good， you try.- Ancient Boat Series Flour Advertisement42、In order to calmly with breakfast， please use Shanghai Smile instant noodles.Xiao Rong instant noodles advertising43、Fat as delicious.- Weight loss posture biscuit advertising44、I still in the city， baby.- Zhang cake advertising45、On the grocery store said， "ancestors." - Ginger flavor crisp cookies46、You eat more to eat.- Jack biscuits47、If you really want to send the best， find me.- Howmark cards48、hard to pursue， sweet to enjoy - Erie ice cream49、Eat popcorn and drink Coca-Cola.- Popcorn ads50、Although the brand is "devil"， but it gave the angels to enjoy.- American monster ham advertising51、Provincial， Buyou， Ge You? - Shuanghui ham52、Cats and dogs will tell you what they feel.Pet foodcompany advertising53、Each grain is to pay tribute to you.- Food companies advertising54、will bring you pure and gentle.- South American Oil Industry Company Advertising55、Our country has only one emperor.Emperor licensing wheat ice cream advertising56、You also need sweet.- Ik brand of sweetener advertising57、a nibbling on the happy.Advertisement of a Chinese melon seeds company58、If you accidentally fell on the street， it will attracta large group of dogs.- A dog food company advertising59、Use our spices to awaken things.- A grain and oil food company advertising60、This pocket is filled with the desired.- Bujule flour advertising61、You and Betty Crocker baked pastries， baked whole family happy.- Baker products advertising62、Time Warner Cable: “The Power of You”63、Toyota: “Oh What a Feeling”64、United Parcel Service: “What Can Brown Do for You”65、United States Postal Service: “Fly Like An Eagle”66、USO: “Until Every One Comes Home…”67、VeriSign: “Where It All Comes Together”68、Verizon” Make Progress Every Day”69、Veterans Way Bicycles: “Veterans Way Bicycles， Making It Happen”70、Village Cinemas: “Where Movies Live”71、Vodafone: “Make the Most of Now”72、Volkswagen: “Aus Liebe zum Automobil，” which being translated， is，“Out of love to automobiles.” (thX to Kirtland S.)73、Wachovia: “Uncommon Wisdom”74、Wegmans Food Markets: “Every Day You Get Our Best!”75、Weight Watchers: “Watch Yourself Change:76、Wendy’s : “Do What Tastes Right”77、Lehman Brothers: “Where Vision Gets Built”78、LevelVision LLC: “Engaging People”79、L’Oreal: “Because I’m Worth It”80、Lowe’s: “Improving Home Improvement”81、Marshall Aerospace: “World Class Aerospace Solutions”82、Martha Stewart Living: “Sharing The Good Things Everyday”83、Matsushita Electric Industrial: “Panasonic Ideas forLife”84、Meijer: “Higher Standards.Lower Prices.”85、Merck & Co.: “Committed to Bringing Out the Best in Medicine”86、Merrill Lynch: “We See Your Financial Life in Total”87、Procter & Gamble: “Touching Lives， Improving Life”88、Prudential Financial: “Growing and Protecting Your Wealth”89、Qwest: “Spirit of Service”90、Renault: “Créateur d’Automobiles”91、Rite Aid: “With Us， It’s Personal:92、Rolls-Royce: “Trusted to Deliver EXcellence”93、Sherwin-Williams: “Cover the Earth”94、Silicon Graphics: “The Source of Innovation and Discovery”95、Spencer Gifts: “Life’s A Party! We’re Makin’ It Fun.”96、Sprint NeXtel Corporation: “Yes you can”97、Staples: “That Was Easy”98、Symbol Technologies: “The Enterprise Mobility Company”99、Target Corporation: “EXpect More.Pay Less.”100、The Home Depot: “You Can Do It.We Can Help.”101、The Spaceship Factory: “Custom Fabrication forInterplanetary Living”102、"Attend important occasions I wear it." Dai Bo clothing 103、Blue bird style， blue bird style! Bluebird brand clothing104、Japanese kimono full of national characteristics105、Simple and simple and casual casual clothing106、New out of fabric， free to wash without deformation 107、Dual-use clothing， Spring and Autumn Safe108、Sewing fine， the election of materials superior109、Most of those models in the ad stand? Levi "sAction Slacks trousers110、Only the wife knows the difference between Hanes and her underwear111、Soft cotton underwear ---- of course， comfortable choice.San foriced cotton garments112、The neXt five - color cotton， let it always bright 113、Elegant color， full of charm114、Profit Xifu ------ to "hat" from people.Ying Xi Fu hat 115、Suitable for the public， cheap and good116、Rich and fleXible， fat and thin Safe117、Simple and plain， sports clothing118、May our love will last forever.119、Tigers，despite the leopard hole，for the independence of gold sheep pretty!Gold sheep licensing clothing120、Shanshan suit， not too chic.Shanshan suit121、Curvy， eXtremely small Jaspers dignified! Indian silk dress122、Cotton T-shirt to make you feel cool with a touch! India blended flower dress123、Dumplings are full， life is warm， dumplings are sweet and tender.Happy Dragon Boat Festival to my dearest relatives！124、would like to bring you the best wishes in the world.Happy Dragon Boat Festival！125、thousand roses for you， want you to love yourself；a thousand lucky stars for you， good luck has been around you！Happy Dragon Boat Festival！126、Fall away from difficulties，stride forward forever.Dragon Boat Festival wishes， happy and healthy！127、Dragon Telecom test new features， this month for free，please click any of the number keys to test your IQ ...your IQ by zero.Haha128、Every year the Dragon Boat Festival， every minute of happiness， happy heart over the Dragon Boat Festival！129、ing.My friend， are you all right? I wish you all the best and everything is going well.Dragon Boat Festival is joyful!130、Dragon Boat Festival brings good mood and brings good life.131、Dragon boat racing， sweet and happy harvest together.I wish you happiness every day.Dragon Boat Festival is here.Happy Dragon Boat Festival to you！132、originally bought dumplings to give you， and made a short message to you， but the thieves got your phone， dear，we jump with Jiang Zemin！133、Let the sunshine enter your window， let happiness fly to you！ Happy Dragon Boat Festival！134、of the dumplings is thoroughly into the sea， because your mind like the sea， like the broad， do not forget to vote in an own dumplings！ I wish a happy Dragon Boat Festival！135、Dragon Boat Festival is happy to accompany you every day， good luck with you every second！。
经典的英文创意广告词_英文广告词_
经典的英文创意广告词我们可以通过学习和积累一些国外经典的创意，来提高自己的创作能力。
下面是小编带来关于经典的英文创意广告词的内容，希望能让大家有所收获!经典的英文创意广告词大全1. Apollo Group: “You Can Do This”2. Arcelor: “Steel Solutions for a Better World”3. Archer Daniels Midland: “Resourcful By Nature”4. Astaro: “Network Assurance”5. Avon Products, Inc.: “The Company for Women”6. BI-LO: “Why Pay More”7. BP (British Petroleum): “Beyond Petroleum”8. Bayer USA: “Science for a Better Life”9. Best Buy: “Thousands of Possibilities. Get Yours.”10. Bob Evans Restaurants: “Down on the Farm”11. Booz Allen Hamilton: “Delivering Results That Endure”12. Borland: “Excellence Endures”13. Burger King: “Have It Your Way”14. : “The Internet Superstore”15. CDW: “The Right Technology, Right Away”16. CHC Helicopter: :CHC Moves the Industry That Moves the World”17. CVS/pharmacy: “Expect Something Extra”18. Capital One: “What’s in your wallet”19. Century 21: “Real Estate for Your World”20. Circuit City: “Just what you needed”21. Citigroup: “Live Richly”22. CityJet: “Travel Without Frontiers”23. Claris: “Simply, Powerful Software”24. CompUSA: “We got it. We get it.”25. ConAgra Foods, Inc.: “The Right Kind of Food Company”26. Cracker Barrel: “Homestyle Cooking Done Right.”27. Credit Suisse First Boston: “Empowering Change”28. D-Link: “Building Networks for People”29. John Deere: “Nothing Runs Like a Deere”30. Dow Corning: “We Help You Invent the Future”经典的英文创意广告词精选1. un & Bradstreet: “Decide with Confidence”2. eBa y: “The World’s Online Marketplace”3. E.F. Hutton: “When E.F. Hutton talks, people listen”4. Emerson Electric Company: “Consider It Solved”5. EonMobil: “Taking on the world’s toughest energy challenges”6. FedEx: “Relax, It’s FedEx”7. GEICO: “15 Minute s Could Save You 15% or More on Car Insurance”8. General Mills: “The Company of Champions”9. Global Jet Airlines: “Light is Faster, but We are Safer”10. Globe Telecom: “Making great things possible”。
外国精彩广告词英文版
外国精彩广告词英文版篇一：盘点国外几个比较著名英语广告词阿卡索外教网，外教英语培训，外教一对一.cn盘点国外几个比较著名英语广告词广告词是设计师们智慧的结晶，往往短小且令人印象深刻。
今天就请跟阿卡索的外教老师一起欣赏这些中国人耳熟能详的广告词吧。
1．Goodtothelastdrop．滴滴香浓，意犹未尽.（麦斯威尔咖啡）2．obeyyourthirst．服从你的渴望。
（雪碧）3．Thenewdigitalera．数码新时代。
（索尼影碟机）4．welead．otherscopy．我们领先，他人仿效。
（理光复印机）5．impossiblemadepossible．使不可能变为可能。
（佳能打印机）6．Taketimetoindulge．尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection．不懈追求完美。
（凌志轿车）8．Poetryinmotion，dancingclosetome．动态的诗，向我舞近。
（丰田汽车）9．cometowheretheflavoris．marlborocountry．光临风韵之境——万宝路世界。
（万宝路香烟）10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做。
（耐克运动鞋）12.askformore.渴望无限。
（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.weintegrate,youcommunicate.我们集大成，您超越自我。