梅赛德斯奔驰历史英文介绍
Mercedes-benz发展史

1926
After World War I recession, sales of luxury goods in trouble
一战后的经济危机时期,奢侈品销售陷入困境。
In June 1926, the two established auto makers Daimler and Benz merged establishment of DaimlerBenz company, common in automotive manufacturing forward hand in hand on the road.
Gottlieb Daimler
1900
第一辆梅赛德斯 汽车进入中国The
first Mercedes cars come into China
慈禧太后(1835-1908)非常热衷新技术。 1900年左右,德国赠送给她一辆梅赛德斯 汽车(奔驰Velo)。Empress Dowager Cixi (1835-1908) is very enthusiastic about new technology. Around 1900, Germany presented to her a Mercedes car (Mercedes-Benz Velo). 这辆汽车至今仍保存完好,并陈列于北京 颐和园。The car is still well preserved and on display in the Beijing Summer Palace
内饰皆是高档材料,控制系统也是创新科技的结晶
Mercedes-Benz Cars, Date
Slide 13
E-Class long-standing tradition and wonderful design "timeless beauty" E级轿车
History of Benz

History of Benz(奔驰的历史)Benz may be the most widely known car brand all around the world.It has the longest history in the auto world.In 1885 German,Karl Benz (卡尔·奔驰)built a three—wheeled vehicle with an intemal—combustion engine(内燃机) .It is usually considered the first car.And then he started his own manufacturing (制造)firm.In 1926 Benz’s firm mirged with(合并) the Daimler Motor Company,whose founder,Gottieb Daimler (戈尔利布·戴姆勒,shared the credit for the first automobile with Karl Benz.The new company was called Daimler—Benz.and it makes cars today under the Mercedes—Benz nameplate(品牌).In Benz’s history,there are so many engineers who are very important in development of the auto.Wilhelm Maybach(威廉·迈巴赫) and Ferdinand Porsche(费迪南德·保时捷) surely are the most famous chief engineers in Benz’s history .Each of them started car companies later under their own names :Maybach(迈巴赫)and Porsche(保时捷).Ferdinand Porsche also conceived(构想) the Volkswagen(大众汽车) and gave this idea to Adolf Hitler(阿道夫·希特勒) who put it intopractice.And it’s Ferdinand Porsche who drafted(勾画草图)the original design of the Beetle(甲壳虫汽车).To sum up ,Benz plays an important part of auto history.And in the last 120 years,Benz has contributed a lot to the development of the automobile.历史的凝眸梅赛德斯-奔驰创始人的理想与发明卡尔·本茨(Karl Benz)和戈特利布·戴姆勒(Gottlieb Daimler)既是汽车发明者,同时也是世界上历史最悠久的汽车制造公司的创始人。
Mercedes-Benz

奔驰德国汽车品牌奔驰简介奔驰,德国汽车品牌,被认为是世界上最成功的高档汽车品牌之一,其完美的技术水平、过硬的质量标准、推陈出新的创新能力、以及一系列经典轿跑车款式令人称道。
奔驰三叉星已成为世界上最著名的汽车及品牌标志之一。
自1900年12月22日戴姆勒发动机工厂(Daimler-Motoren-Gesellschaft,DMG)向其客户献上了世界上第一辆以梅赛德斯(Mercedes)为品牌的轿车开始,奔驰汽车就成为汽车工业的楷模。
100多年来,奔驰品牌一直是汽车技术创新的先驱者。
品牌名称:奔驰汽车英文/德文名称:Mercedes-Benz创立年份:1926年创始人:卡尔·本茨和戈特利布·戴姆勒所属地区:欧洲德国所属公司:戴姆勒集团品牌标志:三叉星品牌释义:象征着陆上、水上和空中的机械化旗下品牌:SMART、迈巴赫车系:A、B、C、CL、CLS、E、G、GL、GLK、M、ML、R、S、SL、SLC、SLK、SLS、SLR、AMG(改装版本)独立车型:Sprinter、Viano、Vito、马可波罗房车标志的含义来源:戴姆勒于1909年为三叉星标志申请专利权,但奔驰则属于一个圆形徽章。
戴奔驰姆勒的标志来源于戴姆勒给他妻子的信,他认为他画在家里房子上的这颗星会为他带来好运,这颗三叉星还象征着奔驰汽车公司向海陆空三个方向发展。
1909年,戴姆勒先生为了纪念他的VELO型车大批量生产,将三叉星内的齿轮图案改为月桂枝,以示胜利,而标志内的“梅赛德斯”则取自其在奥地利的汽车经销商埃米尔·耶利内克美丽女儿的名字。
“梅赛德斯”在西班牙语中有幸运的含义,可惜这位美女于四十岁死于不幸的婚姻,而以她命名的做法却不胫而走。
奔驰的标志最初是Benz外加麦穗环绕。
到了1916年,戴姆勒公司和奔驰合并,星形的标志与奔驰的麦穗终于合二为一,下有Mercedes-Benz字样,后将麦穗改成圆环,并去掉了Mercedes-Benz的字样。
梅赛德斯-奔驰(Mercedes-Benz)

巨星代言 更具魅力
在梅赛德斯sls amg的两个视频广告中,它是由 在梅赛德斯sls amg的两个视频广告中,它是由 F1赛车史上曾经红极一时,被千万人追捧的舒马赫, F1赛车史上曾经红极一时,被千万人追捧的舒马赫, 还有网球天王费德勒,也是受全球无数球迷崇拜的 对象。他们是成功男士的代表,荣耀的象征,他们 在广告中的出现,特别能引起那些社会上成功阶层 男士的格外关注以及那些想要在朋友,同行之间更 想展示自己取得的巨大成功和想要赢得更多人的关 注和尊重的社会价值的一种彰显社会成功男士的需 要。
多面展示 性能卓越
梅赛德斯sls 梅赛德斯sls amg 在视频中,展示给消费者的是 他们精心的设计,以及严格的各种测试,不同的驾 驶道路,以及不同路况下车的性能表现,甚至车本 身的表现超出了测试人员的预料,令他们惊讶无比。 一切似那么洒脱和优越,拥有这样一辆高性能的跑 车,自然是那些上流社会男性在工作之余,放松身 心最可靠的选择,不仅仅是外观,更有其奔驰人特 有的一丝不苟的制造,带来全方位愉悦的驾驶享受 和体验,能够满足的是年轻有为或者是中年上流社 会男士对于豪华型跑车的需求。
梅赛德斯-奔驰(Mercedes梅赛德斯-奔驰(Mercedes-Benz
梅赛德斯梅赛德斯-奔驰 其完美的技术水平、过硬的质量标准、推陈出新的创新能力、 以及一系列经典轿跑车款式令人称道。奔驰三叉星已成为世 界上最著名的汽车及品牌标志之一。自1900年12月22日戴 界上最著名的汽车及品牌标志之一。自1900年12月22日戴 姆勒发动机工厂(Daimler-Motoren-Gesellschaft,DMG) 姆勒发动机工厂(Daimler-Motoren-Gesellschaft,DMG) 向其客户献上了世界上第一辆以梅赛德斯(Mercedes)为 向其客户献上了世界上第一辆以梅赛德斯(Mercedes)为 品牌的轿车开始,奔驰汽车就成为汽车工业的楷模。100多 品牌的轿车开始,奔驰汽车就成为汽车工业的楷模。100多 年来,奔驰品牌一直是汽车技术创新的先驱者。 自从奔驰制造了第一辆世界公认的汽车后,一百多年过 去了,汽车早已度过了他的百岁寿辰,而在这一百多年来, 随着汽车工业的篷勃发展,曾涌现出很多的汽车厂家,也有 显赫一时的,但最终不过是昙花一现。到如今,能够经历风 风雨雨而最终保存下来的,不过三四家,而百年老店,仅有 奔驰一家。
奔驰汽车英文介绍

奔驰CLK-GTR
Fancy Cars
梅赛德斯-奔驰C230
Fancy Cars
梅赛德斯-奔驰CLK
奔驰Ecy Cars
Mercedes has been the name of the world's most innovative car brand for more than 100
three-pointed star had been designed by Gottlieb Daimler,
to show the ability of his motors for land, air, and sea use. This star first appeared on a DMG model in 1909, so it was chosen for the new logo. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring, as seen today, was not used until 1937.
inception of the global company DaimlerChrysler AG in the late 20th century. Today Mercedes-Benz is the most successful premium brand. Its technical perfection, quality standards, innovative impact and numerous car legends such as the 300 SL Gullwing are unique. The Mercedes star became the most famous symbol of a car brand and is one the
Mercedes-benz (奔驰)发展史.ppt

Daimler-MotorenGesellschaft 1916
Daimler-Benz AG 1926
Mercedes-Benz 1989
今天,三叉星徽已成为世界最驰名品牌的象征。
1926
一战后的经济危机时期,奢侈品销售陷入 困境。 1926年6月,戴姆勒和奔驰这两个老牌汽车 制造商合并成立戴姆勒-奔驰汽车公司,共 同在汽车制造道路上携手前行。 这个商标现已成为汽车品质与安全的保证。 如今,梅赛德斯-奔驰已经驰名世界,代表 着汽车业的传统、创新、奢华与未来。
Mercedes-Benz Cars, Date
Slide 19
M级越野车 改进的动力---为路而生,道路就在脚下
Mercedes-Benz Cars, Date
Slide 20
M级
M级SUV堪称SUV潮流的引导者:动感,时尚,道路驾驶和越野性能同样 出众 M级SUV不仅透漏着动感、力量和运动性,更有着无与伦比的性能和优雅 M级SUV的独特设计理念使得它成为独一无二、高贵奢华和无限创新的代 名词
Mercedes-Benz Cars, Date
Slide 15
E级轿车 悠久传统与精彩设计 “美丽永恒”
Mercedes-Benz Cars, Date
Slide 16
E级
E级车是梅赛德斯-奔驰的主打产品,秉承了这个品牌的优良价值 E级车永远是商务用车的经典选择,在同类型车中被认为是最安全和最 舒适的
“一个工程师,一台发动机”显示了梅赛德斯-AMG对传动的尊重,同时传承了精 湛的工艺和创造性
每一个发动机都是由一个工程师打造,这位工程师会在梅赛德斯-AMG发动机的金 属板上刻上自己的签名
Mercedes-Benz Cars, Date
梅赛德斯奔驰历史简介英文

煤矿事故影响
从王家岭透水事故到国务院批复的三起特别重大 事故等等众多煤矿事故可以看出煤矿事故多、伤 亡大,给无数个家庭带来了灾难,夺走了一个个 生命。不仅影响到经济,也影响着其它方面。每 发生一起特大事故,尤其是瓦斯爆炸事故,都在 社会上引起广泛影响,它直接涉及到社会安定与 稳定。使煤矿工作、经营工作、生产建设等受到 影响,以致出现煤矿企业招工难、煤矿院校招生 难、煤矿工人找对象难等问题。
The Trigeminal star sign was first utilized in 1909 by Mercedes-Benz's official account. In 1873, Daimler used the trigeminal strar to mark his living place on the letter which was mailed to his wife. And he writed:"someday, this star will enlighten the work of my whole life."
煤矿安全的重要性
从以上煤矿事故所带来的经济损失和劳动 者伤害可以看出煤矿安全在生产中的重要 性,它保证着煤矿安全生产,劳动者的生 命健康和国家的财产不受到损失以及社会 的和谐与稳定。所以我们必须要学安全、 懂安全、用安全。
Amy jeiel NaKe
Mercedes
In 1899.03, the offical Amy jeiel Nake took the first place in the Nice Trip auto race with the car named by his daughter's name"Mercedes", from that time on, all the Daimler vehicles were marked by Merc
[外语学习]奔驰汽车英文介绍1
![[外语学习]奔驰汽车英文介绍1](https://img.taocdn.com/s3/m/7fc80aeef46527d3240ce0ba.png)
Since 1927, is one of the largest car company in the world
Logo
Buick
Cadillac L o g o
Chevrolet
Oldsmobile Hummer
Logo Pontiac keerweite
History
Logo
William Crapo Durant
In 1908,General Motors Corporation was set up in USA It acquired Buick, Cadillac, Chevrolet, Oldsmobile, Pontiac, keerweite, Hummer and other companies(别克、
Logo
Mercedes-Benz
Logo
• Benz is a German brand name of automobile, buses, coaches, and trucks. Benz automobiles have introduced –both in past and present – the majority of technological and safety features common in modern vehicles.
the new brand.
("Mercedes" had been painted on a DMG vehicle used in races by a man in honor of his daughter, and became the formal name of a
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Everything began with the invention of the wheel, an achievement that is shrouded in the darkness of history. The first known illustration of a vehicle with wheels is dated to the year 3000 BC. The invention of the wheel ushered in the development of mobility. Ever more refined mechanical systems and ever more ingenious features for carts and carriages made transportation and travel easier. The inventions of Karl Benz, Gottlieb Daimler and Wilhelm Maybach finally ushered in the automotive age.Who invented the automobile? Assumptions concerning the answer to this question differ widely throughout the word. Most Americans believe that Henry FORD invented the car. In England, many people will tell you that the car was invented by Charles Rolls and Henry Royce. The widely held French view is that was Count Dion and Georges Bouton who invented the car. In Austria, even highly respected historians believed for a long time that the Viennese Siegfried Marcus built the first car in 1865 when he fitted a stationary engine to a cart and took it for a 200 meter test run.He went on to build a second vehicle with a four-stroke engine in 1888.this was the source of much confusion for decades because it was incorrectly identified as having been built in 1877 and was therefore presented as the world’s first automobile.100 years before Marcus, France’s Nicolas Joseph Cugnot designed and built a vehicle was later declared to be the first automobile in the world. It was a monstrous steam-powered affair which is said to have caused a road accident during a test run in 1769.in 1801 it was taken to the Conservatoire des Arts et Métiers in Paris without having made any further impact on the history of the the automobile.Switzerland’s Isaac de Rivaz worked on gas engines from 1770 and was the first person to equip a stationary gas engine with electric ignition.in 1813 de Rivaz fitted an engine of this type to a vehicle and conducted test runs in the area around Venvey on Lake Geneva.In 1883, the French industrialist Edouard Delamare-Debout-teville installed a gas engine in a three-wheeled vehicle. The experiment ended when the gas container exploded, the frame of a second vehicle with a liquid fuel engine broken during its first trials. Delamare-Debou-tteville gave up.In the USA, George Selden claimed that he was the inventor of the automobile. This son of a patent attorney had filed a paten application for a motor vehicle in 1879. He was granted the patent in 1895 without ever having built an automobile. Selden bombarded American car manufactures with demands for license fees. It was not until 1911, following protracted litigation, which Henry Ford succeeded in overturning the mysterious Selden patent.From a historical perspective, all of these would-be ―world’s first automobiles’have one thing in common: the influence which they exerted on the development of automotive transport was extremely short-lived because none of them had the necessary qualities to go down in history as a real breakthrough.In 1886, Karl Benz and the team of Gottlieb Daimler and Wilhelm May Bach initiated general motorization with their inventions. These gave rise to several hundred different types of vehicle and design concepts which continue to be appliedanywhere in the world to this day.The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Karl Benz—independently of one another –to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their development projects in their own private businesses—in Mannheim, Benz founded the firm Benz & Cie, in October 1883, and Daimler Motorren Gesellschaft (DMG) was formed in November 1890.In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark.to begin with, the inventors used their own names –―Benz‖ and―Daimler‖, which vouched for origin and quality of the engines and vehicles. The trademark of Benz &Cie, remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new trade name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: ―Mercedes‖. So what is the origin of this name?Mercedes- a Spanish girls’ name meaning ―grace‖-was the name of the daughter born in 1889 to the Austrian businessman, Emil Jellinek, who had homes in Baden near Vienna and Nice.A progressive thinker with an interest in sport, Jellinek turned his enthusiasm to the dawning age of the automobile, an invention he knew would be of key importance for future. As early as 1897,he made the journey to Cannstatt to visit the Daimler factory and ordered his first Daimler car—a 6 hp belt-driven vehicle with two-cylinder engine.But the car, delivered in October 1897 and with a top speed of 24 km/h, was soon too slow for Jellinek. He demanded 40km/h and ordered two more vehicles. Supplied in September 1898, the two Daimeler ―Phoenix‖ cars, with their front-mounted 8 hp engines, were the world’s first road vehicles with four-cylinder engines.Emil Jellinek had good contacts with the worlds of international finance and the aristocracy and became increasingly active as a businessman. In 1898, he began to promote and sell Daimler automobiles-in particular, within the higher echelons of society. In 1899, DMG supplied Jellinek with 10 vehicles; in 1900,he received as mangy as 29.Jellinek demanded ever faster and more powerful vehicles from DMG. From 1899,he also entered these in race meetings—first and foremost of which was the Nice week—where he would race under his pseudonym ―Mercedes‖, the name of his daughter aged ten at the time. Initially, he used the name not as an automotive brand name but merely as a team and driver designation.At the beginning of April 1900, Jellinek made an agreement with DMG concerning sales of Daimler cars and engines. The decision was taken to develop a new engine: bearing the name Daimler –Mercedes‖, thereby introducing Jellinek’s pseudonym as a product designation. Two weeks later, Jellinex ordered 36 of the vehicles at a total price of 550,000maks—a sizeable order even at today’s equivalent value of DM5.5 million. A few weeks later, he placed an order for another 36 vehicles,all with 8 ho engines.The first vehicle to be fitted with the new engine, a 35 hp racing car, was delivered to Jellinek by DMG on December 22,1900. This first ―Mercedes‖, developed by Wilhelm Maybach, the chief engineer at DMG, caused quite a sir in the first year of the new century. With its low center of gravity, pressed-steel fram,light, high-performance engine and honeycomb radiator, it featured numerous innovations and is regarded today as the first modern automobile.The nice week in March 1901, during which the Mersedes vehicles were found to be unbeatable in virtually every discipline, attracted enormous publicity for Jellinek and the Mersedes. In March and August 1901,the 12/16 hp and 8/11 hp sister models appeared. Jellinek’s orders soon stretched the Daimler plant in Cannstatt to full production capacity.―Mersedes‖ was lodged as a trade name on June 23, 1902 and legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mersedes, commenting: ―This is probably the first time that a father has taken his daughter’s name.‖Benz, one famous vehicle brands of Germany. Nowadays, Benz has been sold all over the world with a great reputation. It is admirable for its perfect level of technology, excellent quality standards, innovation, and a series of classic coupe styles.In 1883, Benz began to establish the Mercedes and Rhine gas engine factory. At the same time, Daimler successfully invented the first high compression radio explosive motor. Both of them lighted the history of Mercedes-Benz vehicle factory in the early days.Benz invent a car using single-cylinder engine with a large flywheel, which was installed in the rear of the car, its max speed was up to 16km/hour. However, because other supporting technology is not mature enough, the car had a knack of breaking down just when people need it, he can’t even drive it in public. In august 1880, Benz’s wife-Beretta made a brave decision, she drove Benz’s car with her children to visit the child’s grandmother who live in more than 100 kilometers away. When she arrived, she immediately sent a telegram to Benz to tell him that the car stood the test of jolt and ask him to send the car to the Munich Trade Fair. She was also considered the world’s first female car driver because of this. The invention of Benz caused a great sensation in the Munich Trade Fair; people were surprised by the walking of gharry, after the fair, a large number of customers began to order Benz’s car, then he set the largest automobile factory in Germany and start producing legendary Mercedes cars.Benz’s car got the national patent certificate in 1886, which marked he realized his dream that integration the engine and the car perfectly, and our human’ history of transportation has lifted to new chapter. The first car in the world has less than 300kg’s overall weight, which concludes 100kg’s engine’s weight. Only a few weeks later, Gottlieb Daimler also got the patent right of his four-wheel vehicle. The same as the idea of ―land, sea, air‖ fully motorized, he applied the single-cylinder engine of the four-wheel vehicle to the airship and boat soon.Benz successfully developed the ―Victoria‖in 1893, which was the mostluxurious car and had the most advanced technology at that time. Later, he research the ―Velo‖sold 2000 mark, which was the first production car in the world. Afterwards, he changed the seat of ―Victoria‖ to be a face to face one, which made the car became the world’s first bus.In 1926, the two companies merged. They formally established Daimler-Benz, Mercedes-Benz was established after that merger. And this name was painted on a DMG vehicle used in races by a man in honor of his beautiful daughter. The name of the man is Emil Jellinek, who was the customer of Daimler Motor’s company. He use a new car which used a wide range of the innovative technology, including the strong engine, the cellular radiator, the long wheelbase and the low gravitational center. This was the most outstanding product at that time and it’s proved to be successful. ―Mercedes‖obtained the legal protection as a trademark. What’s more, Mercedes means happiness in Spanish which is called god’s language. After that, it became the formal name for the company.Mercedes-Benz had twice merged. After the First World War, only the companies which has strong financial and excellent brand can survive during the inflation and sale slumping period. So Benz and Daimler Car company formed the Syndicate Company at 1924, and then synthesized into the Daimler-Benz AG.. Finally, German Daimler-Benz and the Chrysler of the USA merged to be the Daimler-Chrysler Group which is operating all over the world. And Mercedes Car Group’s independent brand, the Mercedes-Benz, the Smart, and the May Bach, are the important pillar of the new group.As for the logo of Mercedes-Benz, the Trigeminal star sign was first used in 1909 by Mercedes-Benz’s official account. In 1873, Daimler used the trigeminal star to mark his living place on the letter which was mailed to his wife. And he wrote:‖someday, this star will enlighten the work of my whole life.‖As part of the 1926 merger, a new logo was created that word include a symbol for each and integrate the name of the two former companies. A three-pointed star had been designed by Daimler to show the ability of his motor for land, air, sea use. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring as seen today, was not used until 1937.The first time Benz came to China was about 20 century. Empress Dowager CiXi was enthusiastic to new technology. In about 1900, Germany sent her a Mercedes car (Benz Velo). This is still well preserved now in the Summer Palace. In 1986, the Mercedes-Benz’s Cars Sales Services Limited was established in Hong Kong. As the development of Mercedes-Benz, they migrate their headquarters to Beijing in 2006. Now the sign of Mercedes-Benz has become a symbol of the world’s most famous brand. There are more than 120 authorized sales and service center in China.。