国际营销专业英语词汇

Acts of God 不可抗力AAA American Arbitration Association 美国仲裁协会arbitration 仲裁公断analogy 类推法aesthetics 美学agent 代理商acquisition 收购advertising 广告advertising appeal 广告诉求advertising copy 广告文案advocacy advertising 倡导式广告black market 黑市BEMs Big Emerging Markets 大新兴市场BOP Bottom of the pyramid 金字塔的底部经济落后国家balance of payments 国际收支贸易支付差额bribery 贿赂benefit segmentation 利益细分behavior segmentation 行为细分brand equity 品牌资产bipolar fashion 两极时尚barter 实物交易物品交换BTO built to order 按订单生产bargaining power 议价或谈判、交涉等的实力或权限broadband 宽带bluetooth 蓝牙Customs Union 关税同盟Common Market 共同市场collectivist culture 集体主义文化cultural typology 文化类型说common law case law 普通法案例法civil law 成文法copyright 版权counterfeiting 伪造conflict resolution 冲突解决cluster analysis 集群分析聚分析consumer panel 消费者反应研究小组cobranding 联合品牌cencentrated global marketing 集中全球营销cost-based pricing 成本加成定价CIF costinsurancefreight 成本加保险费和运费CFR cost and freight 成本加运费cost-based transfer pricing 基于成本的转移价格2 competitive pricing 竞争性定价countertrade 对等贸易反购贸易counterpurchase 互购反向购买compensation trading 补偿贸易convenience store 便利店category killer “品类杀手”掌握特定系列商品的优惠专卖店containerization 货柜运输货柜装货corporate advertising 企业广告creative execution 创意执行collaborating 协作convergence 聚焦集中channel 渠道competitive advantage 竞争性优势cross-border 跨国界的跨境的centrally planned socialism 计划配置体制centrally planned capitalism 计划市场体制capital flow 资本流动资金流current account 经常帐户capital account 固定资产帐户资本性帐户call option 购买选择权distribution 渠道、分销domestic market 国内市场domestic company 国内型公司deficit 赤字depreciate 贬值折旧devaluation 货币贬值diffusion of innovation 创新扩散dispute settlement 争议调停demographic segmentation 人口统计细分diversification 多样化dynamical 有力量的differentiated global marketing 差异全球营销delivered duty paid 完税后交货制定目的地dumping 倾销distributor 分销商department store 百货公司discount store 廉价商店ethnocentric 母国中心的extension approach 延伸方式experience transfers 经验移植EU European Union 欧盟economic system 经济体制economic freedom index 经济自由度排名3 economic exposure 经济风险economic union 经济联盟environmental sensitivity 环境敏感性EDI Electronic Data Interchange 电子数据交换无纸贸易ethnic segmentation 种族细分equity stake 股权ex-works 工厂内交货emotional appeal 感性诉求Foreign Exchange market 外汇市场forward market 期货市场FTA Free Trade Area 自由贸易区Femininity 女性气质FCPA Foreign Corrupt Parctices Act 国外腐败行为法FCCP Foreign consumer culture positioning 外国消费者文化定位franchising 特许经营FAS free alongside ship 装运港船边交货FOB free on board 船上交货fluctuation 不稳定性form utility 形态效用flagship model 旗舰模式global marketing 全球营销globalization 全球化GMS Global Marketing Strategy 全球营销策略global or transnational company 全球或跨国公司geocentric 世界中心的GATT General Agreement on Tariffs and Trade 关税与贸易总协定global strategy 全球战略GDP Gross Domestic Product 国内生产总值GNP Gross National Product 国民生产总值G-7 Group of Seven 七国集团global market segmentation 全球市场细分global teen 全球青少年细分市场global elite 全球精英阶层细分市场GCCP global consumer culture positioning 全球消费者文化定位greenfield investment 绿地投资government controlssubsidies 政府控制和补贴grey market 灰色市场global retailing 全球零售业hyperinflation 恶性通货膨胀high-context culture 高背景文化high touch product 高感性产

品hypermarket 大卖场international company 国际型公司individualist culture 个人主义文化4 International Law Commission 国际法律委员会ICJ International Court of Justice 国际法庭海牙international convention 国际约定international custom 国际惯例Islamic law 伊斯兰法律intellectual property 知识产权ICC International Chamber of Commerce 国际商会ICCA International Council for Commercial Arbitration 国际商业仲裁理事会incipient market 初始市场incoterms 国际贸易术语解释通则inflationary 通货膨胀的intangible property 无形资产information utility 信息效用inventory management 存货管理intermodal transportation 协调联运IMC Integrated Marketing Communication 整合营销传播idiom 方言土语image advertising 形象广告jurisdiction 权限joint venture 合资localized or adaptation approach 本地化或适应化方式Leverage 杠杆作用low-income countries 低收入国家LDCs Least-developed countries 中低收入国家LAFTA Latin America Free Trade Area 拉美自由贸易区low-context culture 低背景文化LTO long-term orientation 长期取向license 许可licensor 许可证颁发者licensee 许可证接受者litigation 诉讼latent market 潜在市场LCCP local consumer culture positioning 当地消费者文化定位labeling 标签logistic 物流management orientations 管理取向multinational company 跨国公司management myopia 管理短视market capitalism 市场配置体制market socialism 市场社会主义体制monetary policy 货币政策MFA Multifiber Arrangement 多种纤维协定merchandise trade 商品贸易 5 masculinity 男性气质MIS Management Information System 管理信息系统marketing model driver 营销模式驱动因素market skimming pricing strategy 市场撇脂定价策略market holding 市场保持marginal-cost pricing 边际成本定价market-based transfer price 基于市场的转移价格nonmonetary cost 非货币费用NAFTA North American Free Trade Area 北美自由贸易区national controls 国家管制NTBs Non-tariffs barriers 非关税壁垒NIEs newly industrializing economies 正在工业化的经济nationalization 国有化negotiated transfer price 协议转移价格organizational culture 组织文化orthodox 传统的OECD Organization for Economic Cooperation and Development 经济合作与发展组织option 优先选择权ownership 所有权offset 抵销outlet store 处理品零售店名品折扣店organic growth 有机增长polycentric 东道国中心的postindustrial countries 后工业化国家product saturation levels 产品饱和度power distance 权利距离persistance 坚持继续perseverance 坚定不移Permanent Court of International Justice 国际常设法庭Public international law 公共国际法Private international law 私人国际法patent 专利primary data 原始资料第一手数据psychographic segmentation 心理因素细分positioning 定位product warranty 产品质量保证书platform 平台penetration pricing policy strategy 渗透性定价price escalation 价格升级price transparency 价格透明度parallel importing 平行进口puleria 杂货店place utility 地点效用6 PR public relationships 公共关系publicity 公众度product differentiation 产品差异化RD-Research and Development 研究开发rival 竞争者regiocentric 区域中心的regional economic agreement 区域经济协定resource utilization 资源利用restraining forces 限制因素right of priority 优先权rational appeal 理性诉求rivalry 竞争敌对状态standardized approach 标准化方式scale economic 规模经济services trade 服务贸易STO short-term orientation 短期取向SRC self-reference criterion 自参照标准surveillance 监督监视secondary data 次级材料第二手数据survey research 问卷调查standardized global marketing 标准化全球营销sourced goods 货源货物syndrome 综合病症switch trading 转口贸易转手贸易specialty retailer 专业零售商specialty store 特种商店supermarket 超级市场supercenter 特大购物中心selling proposition 销售主张slang 俚语substitute product 替代产品strategic intent 战略意图spreadsheet 电子数据表电子制表软件tariff protection 关

税保护trade deficit 贸易逆差贸易负差额trade surplus 贸易顺差贸易盈余transaction exposure 交易风险thrift 节约节俭Triad regions 三元区域trademark 商标trade secret 商业秘密target market 目标市场transfer pricing 转移价格tangible property 有形资产7 time utility 时间效用upper-middle-income countries 中高收入国家uncertainty avoidance 不确定性回避United Nations Charter 联合国宪章UCC Uniform Commercial Code 统一商业编码法usage rate 使用度user status 使用者身份value chain 价值链V ALS Value and Lifestyles 价值观和生活方式市场细分系统WTO-World Trade Organization 世界贸易组织WIPO World Intellectual Property Organization 世界知识产权组织warehousing 仓储wireless connectivity 无线连接