外贸英文函电Unit2 Establishing business relationsPPT
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外贸英文函电Unit2 Establishing business relations
Useful Expressions 讲解
1.How his name is know
1)obtained/heard/learned/indebted your(fax number/business scope/products/E-mail address)from… e.g we have obtained your information from China council for the Promotion of International Trade in Beijing.我们从北京的 中国国际贸易促进委员会那里获悉了贵公司的信息。 2) have one’s name and address from….. e.g we have your name and address from the Commercial Counselor’s Office of your embassy in Beijing and are now writing to you for the establishment of business relation 我们从 贵国驻京使馆商务参赞处获悉贵公司姓名及地址，现特致函与 贵公司建立业务关系
establishingbusinessrelationspartsbusinesslettersdatalineinsidenamecomplimentaryclosesignatureretrospectessentialpartsattentionlinesubjectlinereferencenotationcarboncopynotation抄送postscriptoptionalpartscourtesyconsiderationcompletenessclarityconcisenessconcretenesscorrectnesswritingprinciplesbusinesslettersindentedform缩格式blockedform齐头式modifiedblockedform改良齐头式layoutbusinessletter所谓缩格式信函有以下特征日期靠右具体收信人和事由居中结尾敬语和落款偏右齐头式特征除信头外全部左对齐段落间用空格改良齐头式兼具缩格与齐头的特征案号和日期靠右落款偏右其他全部左对齐envelopaddressingdoinginternationaltradevitalstepestablishbusinessrelationspromotegoodwillpotentialdealers
英语商务函电PPT-Unit2 Establishing Business Relation
1．首先说明信息来源; 2．写信的目的; 3．对你的公司作一个简单的介绍; 4．表达与对方合作和早日收到回复的愿望。
1．首先说明信息来源:如何取得正规可靠的 印象 （information channel/ information sources） The source of information （how you learned of his company）
出口商主动联系进口商目的： （1）扩大交易地区及对象； expand our products into （2）建立长期业务关系； establish long- term business/trade relations with you （3）拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation
Introduction
7. desirous adj.想要的，渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词 渴望做某事 They are desirous of entering into direct trade relations with you.
trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.
外贸函电第二版-Unit-02-建立业务关系
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(3) We learn your company from the Internet that you are one of the leading manufactures in this line. 我们从网上了解到贵公司是这一行业的主要生产 商之一。 (4) Having had /obtained the name and address of your company from ABC trading Company ,we know that you deal in textiles. 通过ABC贸易公司的介绍，我们得知贵公司的名 称和地址，并获悉你方经营纺织品。
3、写信的目的：建立业务关系 (1) We are writing to you in the hope of entering into business relations with you. 兹写信给贵方希望建立业务关系。 (2) We are writing to you and willing to open up a business relation with you. 兹写信给贵公司以期与贵公司建立业务联 系。 (3) We would like to take this opportunity to establish business relations with you. 我们愿借此机会与贵公司建立业务联系。 14
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回复建立业务关系信函的写作步骤及常见表达方式：
写作步骤 表达方式 Thank you for …（感谢你方……。） Thank you for your interest in …（感谢你们 对……的兴趣。）
（1）感 谢对方对 你公司的 We have received …（我们已收到贵方……。） 兴趣 Your letter of August 8 has been received with thanks.（感谢贵方8月8日的来信。）
Unit 2Establishing Business Relations《外贸英语函电》PPT课件
transferred to us for attention.As the items mentioned in it fall within the scope of our business activities，we shall be pleased to enter into direct business relations with you.We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment in Thailand.We are exporters of the same lines of business，having a business background of some 40 years，and are now particularly interested in exporting to your country Electronic Products of all types.
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery，price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully，
In the meantime，we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery，price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully，
In the meantime，we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
外贸英文函电全套
外贸函电——Unit 2 Establishing Business Relationships_ZMC
Introduction: 1. Channels through which information can be obtained: (the first two are the most reliable sources)
外贸函电——Unit 2 Establishing Business Relationships_ZMC
3. Useful words and expressions
obtain...from: 从……获悉；从……得悉
e.g. I obtain your name from an old friend of mine.
外贸函电——Unit 2 Establishing Business Relationships_ZMC
How to write a company introduction —— general information
The year your company was established Your company’s location If you are a member of a group company What products/services you offer Any Foreign investment that you may have
range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供 你们了解情况。
establish: 建立 e.g. establish business relationships 建立贸易关系 establish new business 开拓新业务 extend: 延长，扩展，给予 e.g. We would like to extend our business
Introduction: 1. Channels through which information can be obtained: (the first two are the most reliable sources)
外贸函电——Unit 2 Establishing Business Relationships_ZMC
3. Useful words and expressions
obtain...from: 从……获悉；从……得悉
e.g. I obtain your name from an old friend of mine.
外贸函电——Unit 2 Establishing Business Relationships_ZMC
How to write a company introduction —— general information
The year your company was established Your company’s location If you are a member of a group company What products/services you offer Any Foreign investment that you may have
range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供 你们了解情况。
establish: 建立 e.g. establish business relationships 建立贸易关系 establish new business 开拓新业务 extend: 延长，扩展，给予 e.g. We would like to extend our business
外贸函电establishing business relations
知…
UP
Enter into:建立（合约等）、开始
Enter into a contract 签订一份合同 Enter into correspondence建立通信往来
建立交易： Make business contact, realize business Lead to business, materialize in business Result in business, do business, work up business, establish a business
WHY to establish?
To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business.
5. expectation for cooperation and an early reply.
Self-introduction letter-writing
1. 2. 3.
state your purpose of your letter make a brief self-introduction give the recipient an incentive to reply
Should there be any items not mentioned in the catalogue, please don’t hesitate to let us know. We shall do what we can, upon receipt of your detailed requirements, to get the said items for you. When replying, please state your reference bank. We are looking forward to your favorable and prompt reply.
UP
Enter into:建立（合约等）、开始
Enter into a contract 签订一份合同 Enter into correspondence建立通信往来
建立交易： Make business contact, realize business Lead to business, materialize in business Result in business, do business, work up business, establish a business
WHY to establish?
To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business.
5. expectation for cooperation and an early reply.
Self-introduction letter-writing
1. 2. 3.
state your purpose of your letter make a brief self-introduction give the recipient an incentive to reply
Should there be any items not mentioned in the catalogue, please don’t hesitate to let us know. We shall do what we can, upon receipt of your detailed requirements, to get the said items for you. When replying, please state your reference bank. We are looking forward to your favorable and prompt reply.
Unit-2-Establishing-Business-Relations-1ppt课件
• 5. approach v. 与……接洽
e.g. We have been approached by several buyers for the supply of walnuts.
精选2021版课件
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Notes to Letter One
பைடு நூலகம்
6. state-operated corporation 国营公司 7. handle v. 经营
精选2021版课件
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Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的
e.g. Please let us have your pricelist covering your typewriter
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
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Exporter’s Self-Introduction
3
Sum-up
精选2021版课件
2
Introduction
Just as a factory requires a complete set of
machinery to proceed with production, so does a
over radio, on TV and so on.
精选2021版课件
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Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
e.g. We have been approached by several buyers for the supply of walnuts.
精选2021版课件
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Notes to Letter One
பைடு நூலகம்
6. state-operated corporation 国营公司 7. handle v. 经营
精选2021版课件
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Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的
e.g. Please let us have your pricelist covering your typewriter
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
2
Exporter’s Self-Introduction
3
Sum-up
精选2021版课件
2
Introduction
Just as a factory requires a complete set of
machinery to proceed with production, so does a
over radio, on TV and so on.
精选2021版课件
5
Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
外贸函电UNIT2
Sample letter
Dear Sirs ored your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是 我们必须亲自调查这件事情。 enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信，询问这里的市场 状况。
in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照，与…相符，遵守，满 足
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贵国驻京使馆商务参赞处获悉贵公司姓名及地址，现特致函与
贵公司建立业务关系
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Useful Expressions
3)Through the courtesy of…we come to know the name and address of your firm.承蒙/感谢…推荐或介绍，获悉 贵公司的名称与地址
e.g we have your name and address from the Commercial
Counselor’s Office of your embassy in Beijing and are now
writing to you for the establishment of business relation 我们从
Master typical sentences and expressions in writing such letters.
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Just as a factory requires a complete set of machinery to proceed with production, so does a foreign-trade firm need extensive business connections to maintain or expand its business activities .Therefore, the establishment of business relations is one of the important undertakings in the field of foreign trade
Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment , Necessary certificates in regard to the quality and quantity of the shipment will ,of course , be provided
e.g Through the courtesy of the Paris Chamber of Commerce , we have your name as a firm who is interested in doing business with us
承蒙巴黎商会的介绍，我们获悉贵公司有兴趣与我方进 行贸易往来
产品介绍：说明希望推销或购买的产品
必要时可向对方提供资信证明人、以便对方了解我方的资信 情况
要求寄送有关资料并希望早日收到回复：商品目录、价目表 和小册子等，以便对方全面了解我方信息。
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Part 1
Sellers Asking to Establish Trade Relations
.ቤተ መጻሕፍቲ ባይዱ
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How to get the information of the new customers?获得客户名址
的途径：
1. attendance at the export commodities fairs参加交易会或博览会:
2. Chamber of Commerce, Commercial Counselor's Office;国内外的商会， 商务参赞处或其它的商务组织
establishment: n. 建立
establishment of trade relations with……. 与…建立贸易关系
我们愿借这个机会与贵公司建立业务关系。
We’d like to take this opportunity to establish business relations with your company.
1. Indented Form 缩格式 2. Blocked Form 齐头式 3. Modified Blocked Form 改良齐头式
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所谓“缩格式”信函有以下特征 日期靠右 具体收信人和事由居中 段首缩格 结尾敬语和落款偏右 “齐头式”特征 除信头外全部左对齐 段落间用空格 “改良齐头式”兼具缩格与齐头的特征 案号和日期靠右 落款偏右 其他全部左对齐
Unit 2 Establishing Business Relations
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retrospect
Parts of Business Letters
1:The Letter-head 2:The data line 3:The inside name and address 4:The salutation 5:The body of the letter 6:The complimentary close 7:The signature
7. Enquires received from foreign merchants 外商询函
8. The banks通过银行
9. The advertisements in newspaper广告
10. Trade Directory行业名录
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商务参赞：
商务参赞:是使馆中负责与驻在国外外 贸部门进行联系和交涉的外交人员，一 般由派遣国外贸主管部门派出。其职责 是向本国主管部门报告驻在国经济、贸 易发展情况，准备贸易协定的签订工作 并监督其执行。商务参赞通常是使馆商 务处负责人
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Learning objectives 学习目标：
Know where to obtain the information about the merchants in foreign countries;
Know the essential components of a letter to establish business relation;
4)We owe your name to…
5)Your name has been recommended/given/introduced to us by ….as….
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Notes:
Learn v; 获悉、得知
e.g. We learn that you have many affiliates abroad. Learn …..from…..;从…..地方获知。
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写信要点（Writing Skills)
信息来源（the source of information)：告诉对方我方是如 何获悉对方的地址和经营范围的。
本公司概述(Self-introduction)：介绍本公司的性质、基本业 务情况和业务范围
写信目的(intention or desire of writing the letter)：表示我 方有与对方建立业务关系和合作的强烈愿望
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Essential parts
Optional parts
1:The attention line 2:The subject line 3:The reference notation 4:The enclosure 5:The Carbon copy notation(抄送） 6:The postscript
To give you a general idea of our products , we enclose a complete set of leaflet showing various products being handle by this corporation with detailed specification and means of packing . Quotation and sample will be sent upon receipt of your specific enquiries.
课文原文 p.18
Dear Sirs,
We have your name and address from the commercial Counselor’s Office of the Chinese Embassy in Ghana , we wish to inform you that we specialize in both industrial and pharmaceutical chemicals, and shall be pleased to enter to trade relations with you
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Envelop addressing 信封格式
缩格式：收信人名称地址逐行右缩 齐头式：收信人名称地址左端对齐
写信人在上，收信人在下
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Introduction
In doing international trade, it is a vital step to establish business relations and promote goodwill with potential dealers .Therefore , information sources about the merchants in foreign countries are of great importance ,And also how to write effective letters to prospective partners should merit our attention.
e.g. We learn from our agent in London about your range electric typewriters .