商务英语考试大纲
全国商务英语专业四级考试大纲
全国商务英语专业四级考试大纲The National Business English Test (BET) is an important examination for students majoring in Business English in China. It assesses their English language proficiency in various business-related areas, including listening, reading, writing, and speaking. This document aims to provide an overview of the BET syllabus and offer guidance for test preparation.The BET consists of four parts: Listening, Reading, Writing, and Speaking. Each part assesses different language skills and has specific requirements. It is crucial for test-takers to understand the test format and content in order to perform well.In the Listening section, candidates are required to listen to a series of recordings and answer questions based on the information they hear. The recordings cover various business-related topics, such as meetings, presentations, and negotiations. Test-takers need to demonstrate their ability to understand spoken English in different contexts and accurately comprehend the main ideas and details.The Reading section evaluates candidates' reading comprehension skills. It includes passages related to business topics, such as articles, reports, and advertisements. Test-takers are expected to read the passages carefully, understand the main ideas, identify specific information, and draw logical conclusions. Vocabulary and grammar knowledge are also essential for understanding the texts.The Writing section assesses candidates' ability to express themselves in written English. Test-takers are required to write business-related documents, such as emails, memos, and reports. They need to demonstrate their language proficiency, organizational skills, and ability to convey information effectively. It is important to use appropriate language and follow the conventions of business writing.The Speaking section evaluates candidates' ability to communicate orally in English. Test-takers are required to engage in conversations, discussions, and role-plays related to business situations. They need to demonstrate their fluency, accuracy, and ability toexpress opinions, negotiate, and present ideas. Pronunciation and intonation are also important factors in this section.To prepare for the BET, it is recommended that candidates focus on developing their language skills and familiarize themselves with the test format. Here are some tips for effective preparation:1. Improve listening skills: Practice listening to a variety of business-related materials, such as podcasts, news, and presentations. Pay attention to different accents and practice understanding the main ideas and details.2. Enhance reading comprehension: Read business articles, reports, and books to improve vocabulary and comprehension skills. Practice summarizing and analyzing the texts to develop critical thinking abilities.3. Develop writing skills: Practice writing business documents, such as emails and reports. Pay attention to grammar, vocabulary, and organization. Seek feedback from teachers or native speakers to improve writing quality.4. Enhance speaking abilities: Engage in conversations and discussions related to business topics. Practice expressing opinions, negotiating, and presenting ideas. Record and listen to your own speaking to identify areas for improvement.5. Take practice tests: Familiarize yourself with the test format and time constraints by taking practice tests. Analyze your performance and identify areas that need improvement. Focus on those areas during your preparation.In conclusion, the BET is a comprehensive examination that assesses students' English language proficiency in various business-related areas. Understanding the test format, content, and requirements is essential for effective preparation. By focusing on developing language skills and familiarizing themselves with the test format, candidates can improve their chances of success in the BET. Good luck with your preparation!。
国际商务英语等级考试(中级)考试大纲
国际商务英语等级考试（中级）考试大纲第一部分说明一、本大纲依据国际贸易业务主管人员工作内容分析结果编制，是国际商务英语等级考试（中级）认证考试的依据。
二、通过本考试能对应试者掌握外贸各环节的英语的表达能力及其对国际贸易英语专用词句及篇章运用能力和翻译及撰写外贸函电的技能，考试范围包括：听、说、读、写、译等方面的知识及技能。
三、本大纲知识点按照考试科目的教材体例编排，以“了解”、“掌握”引领所属知识点并确定掌握等级。
第二部分考试内容一、国际贸易业务1、建立业务关系了解：建立业务关系掌握：建立业务关系方面信函2、询盘与报价了解：询盘、回复、报盘掌握：首次询盘信函的一般内容及结构3、订购与确认了解：订单及订单的主要内容掌握：正式定单及无正式订单的订购信函寄送订单及订购信的一般内容4、支付了解：外贸业务中的几种付款方式信用证在外贸业务中的意义及其种类掌握：信用证付款方式来往信函的基本内容及写作5、保险了解：外贸业务中的一般保险知识掌握：买卖双方就保险问题交换的信函内容及写作6、包装了解：包装的种类及作用掌握：买卖双方就包装问题交换的信函内容及写作7、装运了解：外贸业务的主要运输方式掌握：买卖双方就货物装运来往信函的内容及写作8、销售合同的谈判与签订了解：合同谈判的四大程序：询价、发盘、还盘及接受掌握：合同谈判往来信函及写作9、信用证的审核与修改了解：信用证的主要内容掌握：信用证的审核与修改10、索赔与仲裁了解：索赔及仲裁程序、方式等二、中级商务英语听力掌握：国际贸易各环节的听力训练三、中级商务英语会话掌握：能用英语进行日常商贸沟通能进行的商务英语谈判第三部分考试形式一、考试形式：笔试与听力，考题分主观题和客观题，客观题答案做在答题纸上，主观题答案做在试卷上。
其中听力内容读两遍。
二、考试时间：120分钟。
三、考试评分：笔试加听力满分100分，60分为及格标准，根据各部分的难易程度，评分的比例用%表示。
第四部分考试题型及考核目标一、听力：应试者根据所听的内容，完成试题中的填充、选择、判断或回答问题。
商务英语考试大纲.doc
商务英语考试大纲
考试分两个阶段进行。
第一阶段为笔试，包括阅读、写作和听力，第二阶段为口试。
考试时间分别为：BEC1阅读、写作70分钟，听力30分钟，口试约10分钟；BEC2阅读、写作90分钟、听力35分钟、口试约12分钟；BEC3阅读、写作100分钟、听力40分钟、口试约14分钟。
BEC试题中的词汇、文章类型的选择以及情景的设置都与"职业"有关。
此外，BEC考核考生理解文章主旨大意和在听力材料猜测生词的能力。
BEC考核考生在广阔的实际工作环境中应用英语的能力，如提供或询问个人信息、安排约会或会谈；了解办公室沟通方式（报告、信函、备忘录等）；迎接外宾、查询信息/作预定或定购工作；作电话记录；了解并说明公司产品/产品的定购/产品的运输系统；询问并提供有关产品或服务的信息等。
BEC考试涉及的主要包括：个人情况说明；办公室、商务环境与惯例；客户娱乐、业余时间与同事及客户的关系；旅游与会议；使用电话；健康与安全；买卖；公司结构、系统及程序；产品与服务；结果与成绩；商业问题。
商务英语阅读自学考试课程考试大纲
商务英语阅读自学考试课程考试大纲商务写作（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：V enture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理（一）课内训练（重点）识记：1. China’s Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1)Many underestimate the cost of local staff. Chinese graduates often havean inflated view of their own, complain some foreign managers.Multinationals are als o competing for talent with China’s domesticcompanies, which need to improve the quality of their people as theirmarkets open to foreign rivals.2)But the growing shortage of executive talent may make the growthassumptions written into many business plans over-optimistic.2. No Prizes for Runners-up奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出Benefit package 福利包Merit budget 贡献奖Flexible reward 灵活的奖励方式Egalitarian Europe “人人平等的欧洲”句子翻译：1\But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2\Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartⅠThe Power of Online HR Management）背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartⅡOnline Training as an Alternative）背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartⅠAre Unions Declining in Europe?）工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartⅡUnion Revival，True or Not?）工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Y our Employees?案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔·考斯比，美国黑人，喜剧之父句子翻译：Alternatively, advertisers can choose to use “spokescharacters”.Owens-Corning has used the Pink Panther for nearly 20 years to endorse itsinsulation products, and Metropolitan Life has used the Peanuts gang topromote its insurance policies. Another way advertisers protect themselves isby using deceased celebrities. Through the wonders of technology, televisionviewers see screen legends John Wayne pitching Coors beer and Fred Astairedancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：A von China Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯·邦德，代号007，全球知名的英式间谍形象句子翻译：1)The style of the ad. Is also important, because comparative ads, whileacceptable and even common in the United States and Canada, are lesscommonly used in the United Kingdom, unacceptable in Japan, and illegalin India and Brazil.2)Coca-Cola’s Indian subsidiary was forced to end a promotion that offeredprizes such as a trip to Hollywood, because it encouraged customers to buyin order to gamble, in violation of India’s established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际负责推动民营化计划的机构Management Information System (MIS) 管理信息系统Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The Rise ofCorporate Branding企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool价格的威力：精明商家的价格策略第四单元管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-performance (PFP) 业绩付酬—按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译：A fairly obvious cultural divide that has been much studied is the onebetween, on the one hand, the countries of North America and north-westEurope, where management is largely based on analysis, rationality, logic andsystems, and, on the other, the Latin cultures of southern Europe and SouthAmerica, where personal relations, intuition, emotion and sensitivity are ofmuch greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1)The simplest mode is one in which Motorola makes no particular effort toadjust to the local culture, but merely clarifies its policy on a given issue, andimplements that policy regardless of whether it overlaps with the values orstandards of the host culture.2)In some situations, the overlap between Motorola’s standards and certainpractices of the host culture might be so limited that the corporation has nochoice other than simply to abide by its own standards and attempt to remainviable in that country.理解：1. Might the Proper Study of Management Be Man?管理的核心是管理人?名词解释：Stock market 证券市场Zeitgeist 时代精神Theory X(Y) X(Y) 理论2. No more Boring Analysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do Y ou Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本Specialization 专业化生产Insight 洞察力Nobel laureate 诺贝尔奖获得者Productivity 生产力Mainstream economists 主流经济学家avid Ricardo 大卫·李嘉图英国经济学家著有《政治经济学几赋税原理》句子翻译：Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages isgreatest —i.e., in which it has a comparative advantage —and importingthe rest.2. A Sale Contract 销售合同名词解释：FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货DDU: Delivered Duty Unpaid未完税交货DDP: Delivered Duty Paid完税后交货Remittance 汇票T/T 电汇M/T 信汇Banker’s draft 银行汇票Commercial Draft 商业汇票Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevocable L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译：The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment,transshipment in favor of the Sellers and addressed to Sellers payable at sightagainst first presentation of the shipping document to Opening Bank. Thecovering letter of credit must reach the Sellers 30 days before shipment andremain valid in China until the 21st day (inclusive) from the date of shipment. （三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Letters 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business Letter—Revise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论Adam Smith 亚当·斯密，英国古典政治经济学代表人物，著有《国富论》Invisible hand “看不见的手”句子翻译：Game theory has been used by economists to study theinteraction of oligopolies, on-management disputes; countries trade policies, internationalenvironmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era电子商务：Kitty Hawk时代名词解释：Sales volume 销售量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1)Slowly but surely, consumers are leaving malls to shop on-line, often intheir pajamas at 11 PM. And anyone who doubts the potential power of thee-commerce juggernaut hasn’t grasped the advantage for both consumersand businesses.2)All companies fear the leverage gained by consumers who can demandever-lower prices. Finally, businesses are rapidly learning that it isn’tenough to tack the suffix “dot com” onto the company name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分有关说明与实施要求（一）阅读理解Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge ofregular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products orservices more easily form those of competitors.However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularlydoes not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee particularly front-line staff to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.1. In the first paragraph, the writer describes relationship marketing as ____.A. an idea that has passed in and out of fashion over the last few years.B. a term used for an activity that used to exist in a more basic form.C. a way for a company to advertise to its customers.D. a way for a company to analyze its profitability.2. Why are small shopkeepers used to illustrate relationship marketing?A. Their success depends on their relationships with their customers.B. They keep information about their customers on computer.C. They were the first to use the term relationship marketing.D. Their relationship with customers has started to change recently.3. One reason why large companies didn’t use relationship marketing in the past is that ____.A. they underestimated the true value of customer loyalty.B. heir customers didn’t want them to collect information.C. they didn’t need to find out about individual customers.D. they didn’t think they could justify the expenses.（二）快速阅读Skimming and scanning.There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agency over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way ofadministering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.1. What is the main purpose of the passage？A. To outline contrasting types of economic systems.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.2. In the second paragraph, the word “real” in “real goods” could best be replaced by ____.A. high qualityB. concreteC. utterD. authentic3. According to the passage, a barter economy can generate ___.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders4. According to the passage, who has the greatest degree of control in the administered system？A. Individual householdsB. Small businessesC. Major corporationsD. The government5.Which of the following is not mentioned by the author asa criterion for determining a person’s position in a traditional society？A. Family backgroundB. AgeC. Religious beliefsD. Custom（三）名词解释Define the following terms.1. Booking order2. CFS（四）回答问题Answer the following questions.With no laor shortage, what prosperity will it expect in the article?（五）翻译Translate the following sentences into Chinese.In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.商务英语沟通Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点一．Reading Job Advertisement (解读招聘广告)As you read , ask yourself these question1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What do I know about the employer ?5.What makes me specially suited for the job ?二．Analysing a Specific Job Advertisement (分析特定的招聘广告)三．What to Mention in Y our Letter or Email (在求职信件中该写些什么)四．Attracting an Employer’s Interest (引起招聘者的注意)五．Hints and Tips (技巧提示)Here are some good ways to make your application letter stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.A void annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short6.Mention the organisation7.Make your letter physically easy to read* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs * Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Don’t overuse italics ,bold, underlining or CAPITALS * Use a spell-check programme but don’t rely onthat alone. Y ou must also check your letter personally before you send it .* Don’t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六．Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视Chapter T wo Resume and the Interview （简历与面试）本课要点一．The Rasume or Curriculum V itae (简历)二．The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be included if you have them :*e-mail address*Fax number*PhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests and hobbiesFuture career三．Model resume (single-page version)（简历样本）四．Interview Essentials（面试要点）五．What Do Y ou Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about : *The company*The job advertised*The overall business environment the company operates in *The business culture of the company*Existing employees you might know*Where you might fit into the company*The salary you might be offered六．The Big Day (面试当天)七．What Do I Wear（如何着装）八．What Questions Will They Ask（面试问题）九．Be Positive（要积极主动）十．Y ou Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司Bachelor 学士Master 硕士Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通) 本课要点*The first, as always, is to spend as much time as possible on preparation.*The second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备)1.The audience2.The introduction3.The facts4.V isual aids5.Don’t trust the technology6.The venue7.The length8.Be ready for questions二.Preparing The Content (搜集素材)1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示)1.When you stand up to begin, take your time and try not to appear nervous.2.Most of the time you will be speaking to people who want to hear what you have to say.3.Talk to the people in the audience.4.Be careful about the things you do with your hands when speaking.5.Don’t just read your speaking notes.6.Don’t speak too fast./doc/b214476027.html,e only a few, well-chosen, visuals.8.Pause before you move into the final part of your speech.9.Don’t run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点一.Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbalcommunications :1.How do you think you look?2.How can you change your clothing message ?3.What non-verbal communications do you not like ?4.What assumptions do you make ?5.Do you make group assumptions ?二.Friendly Communications(传递好消息)三.Communicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议)1.Stay clam2.Listen3.Don’t assume4.Explain clearly5.Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at a speed that allows people to understand what you are saying.*Pause frequently.6.Ask for details7.Check and respond8.Close六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)七.Action(行动)1.Do we want the person to decide the action after communicatiion?2.Do we want the person to take action that we have alreadydecided?3.Do we understand the effects the action may produce?八.Checking(核查)*Ask question.*Do not make assumptions.九.Communicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.”1.Listen2.Ask for suggestions3.Lead your ideas into the ideas of the other person4.Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件Chapter Five Written Communication（书面沟通）本课要点一.Composing Y our Message(内容组织)*Take the example of a proposed meeting. It’s no good writing a message saying that a meetingis to be held if you don’t state what is going to be discussed.*No one will come to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is going to be held people can’t att end.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Y our communication should not include unnecessary information.*Y our communication must have appropriate content.*Y our communication must contain the correct facts.*Y our communication should aviod the use or jargon and unnecessary technical terms.*Y our communication should introduce the purpose and mission of the paper, have anexplanatory content and should end with a clear conclusion or recommendation.*Y our communication should always be spell-checked and read by a colleague before it is issued.三.Let’s Practise(练习)四.Hints and Tips(技巧建议)1.Size Matters. Use a 12-point type./doc/b214476027.html,e white space.3.Read aloud.专业词汇Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助Chapter Six Business Meeting(商务会议)本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *T o listen to review *To hold discussions*To ensure that everyone is aware of what is going on *To review experiences and future action*T provide written records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a V erbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.。
江苏自考08959 BEC商务英语(二)大纲
高纲1224江苏省高等教育自学考试大纲08959 BEC商务英语（二）南京航空航天大学编江苏省高等教育自学考试委员会办公室一、课程性质及其设置目的与要求（一）课程性质和特点BEC商务英语（二）是我省高等教育自学考试商务英语专业（本科段）的学位课程。
其任务是培养应考者系统地学习在商务活动中常见的英语语言，了解商务运作和沟通的基本原理和实用技巧，掌握商务活动各环节中基础英语的表达方式以及商务英语专用词与句式的运用。
（二）本课程的基本要求本课程共分为12个单元，主要包括与人沟通（电话交流技巧与商务信函撰写等）、商务活动（创业、会议、促销等），商务管理（招新、培训、人文与法规等）等内容。
通过对本课程的学习，要求应考者对商务英语有一个全面和正确的了解。
具体应达到以下要求：1.了解商务运作和沟通的基本原理和实用技巧；2.学习商务活动中常见的英语语言；3.理解并掌握商务活动各环节中英语专用词、句式的表达方式和运用。
（三）本课程与相关课程的联系BEC商务英语（二）不仅讲授商务知识，更侧重的是英语语言的习得，它是以商务运作的各个环节为背景，彰显英语语言在商务环境中的特殊用途；是商务运作和英语语言两者的结合。
因此，本课程学习的功效将直接影响外贸口语、商务口译、商务沟通、商务贸易实务、国际贸易虚拟运行等课程的学习。
二、课程内容与考核目标（一）课程内容依据教材、教学大纲及需掌握的基本要素，本大纲将应考者须掌握的语言功能及商务技能分成12个模块。
（二）考核目标紧扣教材中呈现的商务活动和沟通的基本原则及实用技巧，重点考查商务活动中所涉及的英语知识和商务常识。
应考者须全面掌握教材的基本内容，并结合大量课外材料的阅读，在掌握基础理论的基础上完成考核要求。
试题涵盖最基本的商务英语词汇和句式，以及商务活动中日常内容，例如工作方式、公司福利、广告、招新、促销、培训和品牌化等。
三、有关说明和实施要求（一）关于“课程内容与考核目标”中有关提法的说明1.关于教材的内容：本教程使用的是新编剑桥商务英语（中级）一书，书中有大量的听说材料；尽管考核中不包括听力和口语题型，但教材中的听说材料在平时学习时应充分予以重视和利用。
全国商务英语翻译考试(BETT)口译考试大纲
（5）在多种商务环境和职业社交场景中有效地运用英语进行口译。
考试适用对象：
（1）英语及相关专业本科生。 （2）英语水平相当的在职和在读人员。
考试内容设置：
题号
题型
题量
分数
时间（分钟）
1
英汉对话互译（约
1
20
800 字）
2
英译汉（约 400 字文
1
40
章）
3
汉译英（约 300 字文
1
40
章）
总计
—
—
100
题量
分数
时间（分钟）
1
英汉对话互译（约
1
20
1000 字）
2
英译汉（约 600 字文
1
40
章）
3
汉译英（约 500 字文
1
40
章）
总计
—
—
100
30 分钟以内
考试合格标准：
考试采用百分制计分方式，满分为 100 分，考试合格标准为 60 分。其中 60-74 分为合格（C）；75-84 分为良好（B）；85 分及以上为优秀（A）。
1
40
章）
总计
—
—
100Leabharlann 30 分钟以内考试合格标准：
考试采用百分制计分方式，满分为 100 分，考试合格标准为 60 分。其中 60-74 分为合格（C）；75-84 分为良好（B）；85 分及以上为优秀（A）。
2.中级口译
考试目的：
通过检验应试者对商务英语的听力理解、记忆、信息处理及语言表达能力， 评价其口译实践能力是否达到商务英语中级译员的水平。
考试要求：
（1）掌握 5000 个以上英语词汇，包括 3000 个基础英语词汇和 2000 个商务英语 词汇。
商务英语阅读自学考试课程考试大纲
商务英语阅读自学考试课程考试大纲一、课程性质与设置目的商务英语阅读是商务英语专业的一门重要的基础课程，旨在培养学生在商务领域中的英语阅读能力，使其能够熟练阅读各类商务英语文献，获取所需的商务信息，并能够理解和分析商务文本中的语言和文化特点。
本课程的设置目的在于：1、提高学生的商务英语阅读理解能力，包括理解商务词汇、语法结构、篇章逻辑等。
2、帮助学生熟悉商务领域的常见话题和背景知识，如国际贸易、市场营销、企业管理等。
3、培养学生的批判性思维和分析能力，能够对商务文本进行评估和解读。
4、增强学生的跨文化交际意识，了解不同文化背景下的商务沟通方式和习惯。
二、课程内容与考核要求（一）商务英语阅读基础1、商务英语词汇考核要求：掌握常见的商务英语词汇，包括其拼写、发音、词义和用法。
能够识别和理解商务语境中词汇的特定含义。
2、商务英语语法考核要求：熟悉商务英语中常用的语法结构，如时态、语态、从句等。
能够正确运用语法知识理解和翻译商务文本。
3、商务英语阅读技巧考核要求：掌握快速阅读、略读、精读等阅读技巧，能够根据不同的阅读目的和文本类型选择合适的阅读方法。
（二）商务主题阅读1、国际贸易考核要求：了解国际贸易的基本概念、流程和相关术语。
能够阅读国际贸易合同、报关单、货运单据等文本，并提取关键信息。
2、市场营销考核要求：熟悉市场营销的策略、渠道和消费者行为等方面的知识。
能够读懂市场调研报告、营销计划和广告文案等。
3、企业管理考核要求：掌握企业组织架构、人力资源管理、财务管理等方面的基本概念。
能够阅读企业年报、管理报告和内部通知等。
4、金融与投资考核要求：理解金融市场、货币汇率、投资工具等相关知识。
能够解读财经新闻、股票分析报告和投资建议书等。
（三）商务英语阅读中的跨文化交际1、文化差异对商务沟通的影响考核要求：认识不同文化在商务沟通中的差异，如价值观、思维方式、礼仪习惯等。
能够分析文化因素对商务文本理解的影响。
2、跨文化商务交际策略考核要求：掌握在跨文化商务环境中进行有效沟通的策略和技巧，如适应文化差异、避免文化冲突等。
2023年湖北专升本商务英语考试大纲
2023年湖北专升本商务英语考试大纲主要包括以下几个方面：一、考试目的本考试旨在测试考生是否掌握了商务英语的基本知识和技能，是否具备在商务环境中使用英语进行交流的能力。
二、考试范围1. 词汇与语法：掌握一定数量的词汇，熟悉并能正确运用英语语法知识。
2. 阅读理解：能读懂各类商务英语文献，理解文章的主旨和大意，抓住关键信息。
3. 写作：能根据给定的商务情境，运用恰当的词汇和语法，写出结构清晰、内容连贯、语言准确的商务英语短文。
4. 听力：能听懂各类商务英语对话或演讲，理解并回答相关问题。
三、考试形式本考试采用闭卷笔试形式，总分100分。
考试时间为120分钟。
四、考试内容1. 词汇与语法：包括常用词汇、短语和习语等，以及基本的语法知识。
2. 阅读理解：包括商务英语文献的阅读理解，以及文章的主旨大意和关键信息的理解。
3. 写作：包括商务英语短文的写作，以及商务英语书信、报告等的写作。
4. 听力：包括商务英语对话或演讲的听力理解，以及相关问题的回答。
五、考试要求1. 考生必须严格遵守考试纪律，独立完成考试。
2. 考生不得携带任何与考试无关的物品进入考场。
3. 考生必须在规定的时间内完成考试任务，否则将被视为作弊。
六、注意事项1. 考生在考试前应充分了解考试大纲和考试要求，做好充分准备。
2. 考生应在规定的时间内完成考试任务，避免超时影响考试成绩。
3. 考生在考试过程中应保持冷静，认真阅读题目和选项，避免因粗心大意而失分。
以上是湖北专升本商务英语考试大纲的主要内容，考生在备考过程中应结合考试大纲和相关教材进行复习和练习，提高自己的商务英语水平和应试能力。
同时，考生还应关注相关部门发布的最新考试信息和通知，以便及时了解考试要求和变化。
全国国际商务英语一级考试大纲.doc
全国国际商务英语一级考试大纲全国国际商务英语考试（一级）大纲为建立与我国国际商务发展相适应的商务英语水平评价标准，满足相关金事业单位对员工和M聘人员英语能力测评的需要，为相关院校和培训机构提供教学参考，特制定木大纲。
一、考试目的本考试是对国际商务英语交际能力的测试。
考试结果可作为相关企事业单位人员招聘的参考和国际商务从业人员英语能力的评价依据。
木考试旨在统一测试标准和操作规范，促进相关的教育和培训工作，提高国际商务从业人员的职业英语水平。
二、考试对象国际商务从业人员以及有意从事国际商务工作的各类院校学生和其他社会人员。
三、考试性质木考试是职业英语水平考试，是一种尺度参照性标准化考试，评价被测试者在国际商务环境屮的英语应用能力。
四、考试范围木考试涵盖语言和商务两方面的内容。
语言方面测试国际商务环境屮英语听、说、读、写、译能力；商务方涉及国际商务屮的常见业务，突出国际贸易实务。
五、语言能力要求本考试语言方面具体能力要求如下表：编号能力项目能力要求能够听懂语速为130词/分钟左右的商务会话或陈述，能掌握其要点和相关细节，并领会说1 听力话人的态度、感情和真实意图。
内容涉及II常问候、接听电话、约会安排、招聘面试、会议组织、产品描述、价格谈判等商务活动。
词汇不超出本大纲词汇表。
能读懂篩务信函、广告、备忘录、便条、通知、通用商务单证等商务材料，能运用有效的2 阅读阅读技巧，学握屮心意思，理解主要事实和相关细节，并能够进行归纳推理。
阅读速度不低于70词/分钟。
能够在30分钟内完成不少于100词的商务写作任务。
涉及简历、备忘录、商务信函、通知3 写作等应用文体。
内容完整，格式正确，语言准确，语意连贯。
能够运用基本的写作技巧。
4 翻译能够翻译简单的商务信函、产品说明等材料，译文正确。
能够在日常接待、会议安排、产品描述、业务联系、价格磋商等商务活动中进行交流。
表5 口语达清楚、流畅，能够较好地运用会话策略，准确表达意见、观点、情感等。
全国商务英语专业八级考试大纲
全国商务英语专业八级考试大纲（Syllabus for the National Test of Business English Majors-Band 8）（试行版）教育部高等学校商务英语专业教学协作组全国商务英语专业考试专家委员会八级考试项目组编写2017年6月目录总则 (3)全国商务英语专业八级考试介绍 (3)（一）考试目的 (3)（二）考试性质与范围 (3)（三）考试对象 (3)（四）考试形式 (3)（五）考试时间与组织 (4)（六）试卷构成 (4)1. 笔试 (4)2. 口试 (4)（七）成绩报道 (5)总则本考试大纲参照《高等学校商务英语专业本科教学质量国家标准》（以下简称《商务英语国家标准》）制定。
根据《商务英语国家标准》规定的专业培养目标和专业培养规格，遵照科学、客观、有效、可信、可行和公平的教育评价原则，制定《全国商务英语专业八级考试大纲》。
本考试大纲针对商务英语专业八级考试的目的、性质和内容等方面做出规定。
全国商务英语专业八级考试介绍（一）考试目的本考试的目的是评估《商务英语国家标准》在商务英语本科专业教学中的实施效果，科学、公平、有效地考查学生是否达到《商务英语国家标准》所规定的教学要求，检验专业教学质量，反馈教学，改进教学管理，保证教学有效性，准确地衡量本专业学生的跨文化商务沟通能力。
考试成绩也可作为学生自我专业能力评价或用人单位录用决策的参考依据。
（二）考试性质与范围本考试属于标准参照性学业考试，考试范围包括《商务英语国家标准》所规定的听力理解、阅读理解、写作、翻译和口头表达五个方面的技能。
（三）考试对象商务英语专业本科四年级学生。
（四）考试形式本考试包括笔试和口试两种形式，均采用机考形式。
（五）考试时间与组织商务英语专业八级考试（笔试）每年11月或12月份举行，总时长为180分钟。
本考试由“全国商务英语专业考试专家委员会”组织命题，“全国商务英语专业考试管理中心”负责具体考试实施。
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第一篇《商务英语》课程考试大纲
第一部分课程性质与目标Array一、课程性质
《商务英语》是高等教育自学考试电子商务（专科）专业的一门选修课。
本课程是一门实践性和应用性很强的课程，是为经济类专业和非经济管理类专业开设的一门专业基础课。
它帮助学生掌握用英语处理营销基本业务的能力。
二、课程目标与基本要求
通过对国际商务英语写作、阅读以及国际营销知识的学习，旨在培养提高学生在国际商务英语方面的写作阅读翻译和口头表达等方面的语言能力，即能够熟练掌握具有国际商务特色的英语应用能力。
通过本课程的学习，使学生了解商务应用文的语言特点、格式特点，了解写作步骤，通过循序渐进的练习，掌握商务活动中应用文体的写作，主要包括英文商务书信、备忘录、通知、报告、邀请信等应用文体。
另外，本课程帮助学生了解市场营销方面的专业知识，提高阅读英语专业文章的能力，在阅读中了解营销专业的市场购买行为、产品策略、定价策略、分销策略、促销策略、营销人员策略等方面的知识。
《商务英语》是一门实践性较强的课程，所以教师在讲授该课程时，应适当增加一些案例教学，以增强学生的感性认识。
三、本课程与相关课程的关系
无先行课程
第二部分课程内容与考核目标
第一章
一、学习目的和要求
1.掌握英文商务书信写作的基本要求
2.熟悉市场、市场营销及营销管理理念的基本知识
二、考核知识点与考核目标
1.了解英文商务书信的基本原则：简洁。
2.了解营销和市场的概念，了解五种营销行为的概念。
3.掌握英文书信的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短
文、检查短文（次重点）。
4. 掌握根据特定的主题写作英文商务书信（重点）。
第二章
一、学习目的和要求
1.掌握英文备忘录写作的基本要求
2.熟悉市场战略计划和市场细分的基本知识。
二、考核知识点与考核目标
1.了解英文备忘录使用的相关语言（一般）。
2.了解市场战略计划和市场细分的基本知识（一般）。
3.掌握英文备忘录的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出
短文、检查短文（次重点）。
4.掌握根据特定的主题写作英文备忘录（重点）。
第三章
一、学习目的和要求
1.掌握英文通知写作的基本要求
2.熟悉国际市场营销的基本知识
二、考核知识点与考核目标
1.了解英文通知使用的相关语言（一般）。
2.了解国际市场营销的基本知识（一般）。
3.掌握英文通知的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短
文、检查短文（次重点）。
4.掌握根据特定的主题写作英文通知（次重点）。
第四章
一、学习目的和要求
1.掌握英文商务报告写作的基本要求
2.熟悉消费者行为和市场决策过程的基本知识
二、考核知识点与考核目标
1.了解英文商务报告使用的相关语言（一般）。
2.了解消费者行为和市场决策过程的基本知识（一般）。
3.掌握英文商务报告的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写
出短文、检查短文（次重点）。
4.掌握根据特定的主题写作英文商务报告（重点）。
一、学习目的和要求
1.掌握英文传单写作的基本要求
2.熟悉产品和定价原则的基本知识
二、考核知识点与考核目标
1.了解英文传单使用的相关语言（一般）。
2.了解产品和定价原则的基本知识（一般）。
3.掌握英文传单的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短
文、检查短文（次重点）。
4.掌握根据特定的主题写作英文传单（重点）。
第六章
一、学习目的和要求
1.掌握英文简要的写作基本要求
2.熟悉广告和个人推销的基本知识
二、考核知识点与考核目标
1.了解英文简要使用的相关语言（一般）。
2.了解广告和个人推销的基本知识（一般）。
3.掌握英文简要的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短
文、检查短文（次重点）。
4.掌握根据特定的主题写作英文简要（次重点）。
第七章
一、学习目的和要求
1.掌握英文促销信的写作基本要求
2.熟悉销售原则的基本知识
二、考核知识点与考核目标
1.了解英文促销信使用的相关语言（一般）。
2.了解销售原则的基本知识（一般）。
3.掌握英文促销信的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出
短文、检查短文（次重点）。
4.掌握根据特定的主题写作英文促销信（次重点）。
一、学习目的和要求
1.掌握英文邀请函的写作基本要求
2.熟悉推销员的基本类型和基本的推销原则
二、考核知识点与考核目标
1.了解英文邀请函使用的相关语言（一般）。
2.了解推销员的基本类型和基本的推销原则（一般）。
3.掌握英文邀请函的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出
短文、检查短文（次重点）。
4.掌握根据特定的主题写作英文邀请函（重点）。
第九章
一、学习目的和要求
1.掌握英文短文写作的基本要求
2.掌握如何进入海外市场的基本知识
二、考核知识点与考核目标
1.了解英文短文写作使用的相关语言（一般）。
2.了解如何进入海外市场的基本知识（一般）。
3.掌握英文短文写作的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写
出短文、检查短文（次重点）。
4.掌握根据特定的主题写作英文短文（次重点）。
第十章
一、学习目的和要求
1.复习英语应用文写作的基本要求
2.熟悉人力资源管理和物流的基本知识
二、考核知识点与考核目标
1.了解人力资源管理和物流的基本知识（一般）。
2.了解英文短文写作使用的五个方面：确认写作任务、布局安排、有条理地写出主要相
关信息、写出短文、检查短文（次重点）。
第三部分有关说明与实施要求
一、考核目标的能力层次的表述
本大纲在考核目标中按“了解”、“熟悉”、“掌握”等三个能力层次规定考生应达到的能力层次要求，各能力层次为递进等级关系，后者需建立在前者基础上。
其含义是：了解：知道有关的名词、概念、知识，并能正确认识和表达。
熟悉：在了解基础上，能全面把握基本概念、基本原理、基本写作方法，并把握其区别与联系。
掌握：在理解的基础上，能较熟练地应用学过的有关概念、知识，分析和解决有关的问题，写出满足题目要求的短文。
二、教材
指定教材：《商务英语》（第2版），张铁钢黄振华主编，中国财政经济出版社，2010年6月第2版。
参考教材：
1.《商务英语》，吴翠华编著，武汉理工大学出版社，2009年
2.《国际市场营销》，徐世江编著，武汉理工大学出版社，2010年
三、自学方法指导
1、在开始学习指定教材的每一章之前，应先阅读大纲中有关这一章的考核知识点及对知识点能力层次的要求和考核目标，以便对教材考核内容做到心中有数，有的放矢。
2、深刻理解商务英语写作的基本格式、基本内容、销售原则。
3、做练习题是理解、消化、和巩固所学知识，培养分析问题、解决问题能力的重要环节。
但复习或解题前，须对照大纲对教材充分把握。
四、对社会助学的要求
1、应熟知考试大纲对本课程提出的目标总要求和各章应掌握的知识点。
2、熟知各知识点要求达到的能力层次，并深刻理解各知识点的考核目标。
3、辅导时，应以考试大纲为依据，指定教材为基础，不要随意删减内容，以免与大纲脱节。
4、辅导时，要协助考生理解知识点的能力层次，但不可将试题难易与能力层次直接挂钩。
5、注意对考生自学能力、分析问题与解决问题能力的培养，引导学生学会独立思考，善于提出问题、分析问题，并能找到较好的解答方法。
6、要使考生了解试题难易与能力层次高低不完全是一回事。
在各个能力层次中都存在不同难度的试题。
7、本课程共6学分，70学时。
建议学时分配如下：
五、关于命题考试的若干规定
1、本大纲各章所提到的考核内容与考核目标都是考试内容。
试题覆盖到章，适当突出重点。
试题内容不超纲。
2、试题难易程度分为易、较易、较难、难等四个等级。