世纪商务英语——外贸函电.
世纪商务英语外贸函电
Unit 1 Fundamentals of Modern Business Letter Writing
第一章现代商务函电写作的基本知识
Part Five Practical Training
1. Arrange the Following in Proper Form as They Should Be Set Out in a Letter.
(1) Sender’s Name: Guangzhou International Trading Corp.
(2) S ender’s Address: 198 Yueken Road, Tianhe District, Guangzhou, China
(3) Sender’s Telephone: 85230000
(4) Sender’s Cable Address: 5527GZ
(5) Sender’s Telex Address: 3328 gz CN
(6) Date: September 15, 2007
(7) Receiver’s Name: Standard Oil Company
(8) Receiver’s Address: 38 Fifth Avenue, London, U. K.
(9) Subject: Refrigerators
Message:
We thank you for your letter of September 3, 2007, inquiring for the captioned goods.
The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.
We look forward to receiving your specific inquiry with keen
interest.
Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his/her style. The following is just a sample.
Guangzhou International Trading Corp.
Address: 198 Yueken Road, Tianhe District, Guangzhou, China
Tel: 85230000, Cable: 5527GZ, Telex: 3328 gz CN
September 15, 2007
Standard Oil Company
38 Fifth Avenue,
London, U. K.
Dear Sir or Madam:
Subject：Refrigerators
We thank you for your letter of September 3, 2007, inquiring for the captioned goods.
The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.
We look forward to receiving your specific inquiry with keen interest.
Yours faithfully,
…
2. Address an Envelope for the Above Letter.
Since we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.。
世纪商务英语——外贸函电unit4
Part One
Basic Knowledge Concerned
Part Two
Letter-writing Guide
Other Commonly Used Expressions and Sentences Part Three
Part Four
Sample Letters
Par
LOGO
Part One
1. Offer and Quotation (1) An offer is a promise to supply or buy goods on the terms and conditions
stated. In an offer, the offeror not only quotes the price of the goods he wishes to sell or to buy but also indicates all necessary terms of transactions for the offeree’s consideration and acceptance. (2) A quotation is not an “offer” in the legal sense. A quotation is merely a notice of the price of certain goods at which the sellers are willing to sell. It is not legally binding as a firm offer if the sellers later decide not to sell. The price is subject to change without previous notice. However, if a quotation is made together with all necessary terms and conditions of sales, it amounts to an offer. So, these two words are sometimes confusing in use.
《世纪商务英语——外贸函电》参考书
Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。
我们愿与贵公司建立业务关系。
)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。
)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。
世纪商务英语外贸函电课件
世纪商务英语外贸函电课件Subject: Business English Correspondence forInternational TradeDear [Recipient's Name],I hope this message finds you in high spirits. I am writing to introduce our latest Business English Correspondence course, specifically tailored for professionals in the international trade sector. Our comprehensive curriculum is designed to enhance your communication skills, ensuring that you are equipped with the necessary tools to excel in the global marketplace.Our course covers a wide range of topics, including:1. Effective Communication Strategies: Learn how to convey your message clearly and professionally, leaving a lasting impression on your international clients.2. Negotiation Techniques: Master the art of negotiation with our expert guidance, ensuring that you secure the best deals for your business.3. Cultural Sensitivity: Understand cultural nuances to build strong, lasting relationships with partners from diverse backgrounds.4. Technical Writing: Improve your ability to write contracts, proposals, and reports that are both persuasive and error-free.5. Presentation Skills: Deliver impactful presentations that resonate with your audience, whether it's in person or virtual.6. Etiquette and Protocol: Navigate international business etiquette with confidence, avoiding common pitfalls that can hinder business relationships.Our instructors are seasoned professionals with extensive experience in international trade, ensuring that our training is both practical and relevant. We utilize a blend of interactive workshops, real-world case studies, and one-on-one coaching to provide a personalized learning experience.Enrollment for our next session is now open, and we would be delighted to have you join us. To secure your spot, please visit our website at [Course Website] or contact our enrollment team at [Contact Number].We look forward to helping you elevate your business English skills to the next level.Warm regards,[Your Name][Your Position][Your Company][Contact Information]。
世纪商务英语——外贸函电课件unit
4
h LOGO
Part One
3. Firm Offer and Non-firm Offer
(1) A firm offer is a promise to sell at a stated price and condition within a stated period of time (a certain time limit). It usually contains such expressions as “for acceptance within... days”, “firm offer”, “be valid before...”, etc. The firm offer creates a power of acceptance permitting the offeree by accepting the offer to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
(2) A quotation is not an “offer” in the legal sense. A quotation is merely a notice of the price of certain goods at which the sellers are willing to sell. It is not legally binding as a firm offer if the sellers later decide not to sell. The price is subject to change without previous notice. However, if a quotation is made together with all necessary terms and conditions of sales, it amounts to an offer. So, these two words are sometimes confusing in use.
《世纪商务英语——外贸函电》参考书09
第九章包装Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. Chinese chestnuts are packed in gunny bags. (中国板栗用麻袋包装。
)2. Folding chairs are packed four pieces to a carton. (四把折叠椅装一个纸板箱。
)3. Please pack the vases a dozen to a wooden case and 100 to a FCL container. (请用一打花瓶装一个木箱，100个木箱装一个集装箱。
)4. Each T-shirt is packed in a polybag and 10 dozen to a box. (一个塑料袋包一件T 恤，十打装一个盒子。
)5. Please see to it that the packing is strong enough to withstand rough handling.(请注意包装要足够坚固，能承受粗暴装卸。
)6. The export cartons lined with plastic sheets are proof against moisture and damage. (有塑料衬里的出口纸板箱能防潮防损。
)7. Please pack the goods according to our instructions. (请按照本方的指示包装货物。
)8. The surface of each outer package should be marked “Fragile”. (每件货物外包装的表面应标上“易碎”字样。
)9. For the sake of safety, the cartons must be secured by metal bands. (为安全起见，纸板箱必须用金属带加固。
世纪商务英语——外贸函电课件unit(1)
5
h LOGO
Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
《世纪商务英语——外贸函电》参考书6
《世纪商务英语——外贸函电》参考书6Unit 6 Acceptance and Confirmation第六章接受与确认Part Three Other Commonly Used Expressions and Sentences Typical Sentences1．With reference to the faxes exchanged between us in the last few days, we are pleased to have been able to finalize the following transaction with you. (关于过去几天里我们之间的传真往来，我们很高兴终于可以与贵公司达成以下交易。
)2．In reply, we confirm to sell you… on the following terms and conditions. (作为答复，我们确认向贵方按下列条件出售……) 3．We hope this initial deal will result in future transactions between us. (我们希望这次首次试订将会引领我们两公司之间将来的贸易往来。
)4．As a result of the exchange of letters between us, we have now come to the conclusion. (通过双方信函往来，现已达成交易。
) 5．It is only in view of our long established business relationship that we accept your counter-offer. (只是鉴于双方长期的业务关系，我们才接受贵方的还盘。
)6．A good beginning makes a good ending. We hope that from now on we will enjoy business relations that are profitable to both of us. (好的开端带来好的结果。
商务英语函电02
(2) We are a stated-owned corporation, engaged in exportation of following articles. 我们是一家国有企业，经营以下商品的出口业务 (3) We are given to understand that you are potential buyers of Chinese Green Tea, which falls in the scope of our business activities. 据了解，贵公司是中国绿茶的潜在买主，而中国绿茶正属 于我们的经营范围。 (4) This corporation handles/deals/specializes in the import and export business of Chinese Silk Goods. 本 公司经营/专营中国丝织品的进出口业务。
(2) We have obtained your name and address by the Commercial Counselor’s Office of the Indian Embassy in Beijing and understand that you would like to establish a business relation with us. 我们从印度驻北京大使馆商务参赞处得知贵公 司的名称和地址，并获悉贵公司愿同我们建立业 务关系。
Part One
2. The Main Channels and Methods for Establishing Business Relations (1)
Usually, you can secure all the necessary information about a new customer with the help of the following channels:
unit 1 世纪商务英语 外贸函电
LOGO
Part One
3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A
point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straightforward English is what is needed for business letters.
世纪商务英语外贸函电(第四版5
Part 1 Basic Knowledge Concerned 2. Main Contents of a Letter for Counter-offer
A satisfactory letter for counter-offer generally includes the following: (1) Thank the offer or for his offer, mentioning briefly the contents of the offer. (2) Express regret at inability to accept the offer, giving reasons for non-acceptance. (3) Make an appropriate counter-offer. (4) Hope the counter- offer will be accepted and there may be an opportunity to do
1. The Significance and Effect of Counter-offers
In international trade, when the offeree accepts the terms and conditions stated in the offer, the transaction is concluded. However, in most cases, the offeree would reject the terms and conditions or state his own terms and conditions by return. The rejection or partial rejection of the offeree to the offer is called counter- offer. A counter- offer is virtually a counter proposal initiated by the original offeree. In a counter-offer, the buyer may show disagreement to the price, or packing, or shipment and state his own terms instead. Once the counter-offer is made, the original offer is no longer valid, and the offeree now becomes the offeror as the counter-offer becomes the new offer.