bec口语参考答案
BEC中级口语Part1常见问题与答案1
BEC中级口语Part1常见问题与答案口语始终是许多中国学生最头疼的单项，尤其是第一局部的free talk，但是这一局部许多题目和答案都是可以提前打算的，下面我们就来看看它常考的问题和答案。
BEC中级口语Part 1 常见问题与答案1.Q：Give me a summary of your current job description. (对你目前的工作，能否做个概括的说明。
)A：I have been working as a computer programmer for five years. To be specific, I do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。
详细地说，我做系统分析，解决问题以及软件供给方面的支持。
)2.Q：Why did you leave your last job?(你为什么离职呢?)A：Well, I am hoping to get an offer of a better position. If opportunity knocks, I will take it.(我盼望能获得一份更好的工作，假如时机降临，我会抓住。
)A：I feel I have reached the glass ceiling in my current job. / I feel there is no opportunity for advancement. (我觉得目前的工作，已经到达顶峰，即没有升迁时机。
)3.Q：How do you rate yourself as a professional?(你如何评估自己是位专业人员呢?)A：With my strong academic background, I am capable and competent.(凭借我良好的学术背景，我可以胜任自己的工作，而且我认为自己很有竞争力。
BEC高级真题集2-4口语部分参考答案
真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staffcan make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc.B: I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasingpremises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.C First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground.Part 3:Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredKey:A: Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B: By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is theimprovement of productivity and effectiveness of staff.A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B: I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A: Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.A: Good idea.真题集3 Test 1SpeakingPart 2A Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Key:A The management of a company should regularly ask customers for their opinions of products, because customers’ opinions are really important to a company if it wants to stay ahead in competition as well as in the market. The reliable customers’ opinions are useful feedback about the products of a company. The evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration from the reliable customers when it tries to upgrade its products or develop new ones.B A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength, and make the company strong. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, more devoted in their posts, and more loyal to the company. And of course, they will surely make more contribution to the company. Therefore, a good career plan will benefit both the company and its staff.C Shareholders’ confidence is a crucial factor for every company. Since shareholders invest most of their savings in the stocks, they tend to get worried if the markets are declining and share prices are going down. In order to maintain the shareholders’ confidence, we need to explain to them certain things about stock market dynamics. In addition, a company should try their best to improve their business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they will be put at ease and become more confident about the company.Part 3:Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hoursKey:A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands.真题集3 Test 2SpeakingPart 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesKey:A There are numerous factors that are involved when a potential customer decides from who they will purchase goods or services. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. Being able to provide the highest level of quality from the first phone call from a customer through the shopping process has become essential to their ultimate success. Therefore, only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers.B Information management within a company is of great significance to a company. To some extent, it means life and death to a company. Believe it or not, if some confidential information is released to the outside, especially to the competitor, it may be disastrous to the company. Therefore, information ought to be well managed in a company. A common way to manage information is to set up a system and ssign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the companyC Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail end. Suitable pricing is important for price quality signaling. Price-quality signaling occurs when the price of certain goods indicates the perceived quality of the goods. A complete understanding of production costs, profit objectives, customers, competition, and other market information can help you determine the pricing strategy that best fits your product and company. With this information, you know the minimum price youc an charge to break even and the maximum price you can charge based on an estimate of customer demand. Together, costs and demand estimates provide you with the amount of price flexibility available in pricing your product. Competition and profit objectives will then factor in to determine the price you can charge for your product.Part 3:Team BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the companyKey:A: Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B: I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can learn to dance, go hiking, camping, fishing, swimming. I think these activities can enhance staff’s cooperative spirits.A: Yes, such activities are very relaxing, especially hiking, camping and dancing, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B: Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.A: Yes. By the way, what’s the importance of teamwork for the staff?B: Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.A: I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. It also acquaints staff with different approaches to business problems. In addition, the exposure to outstanding people from all walks of life does not。
BEC口语常见题目及回答
BEC口语常见题目及回答(主要针对口语第一部分)How important do you think English life in business in China?It’s very important. As China has entered WTO in 2001,the marketis more open to the outside world. In the last few years, may foreign enterprises flooded into China, enhancing the use of Englsh. Meanwhile, abundant of Chinese companies have broken into the European and American market which inquire a good command of English to do business with them. So an aknowledge of culture difference and customs of Enlish is very nececary.How important you think import and export to China?Very important. The substantial import and export in China undoubtedly contribute to the development of China’s economy. On one hand, China as a huge country with plentful resources and labour, has become an export gait which leads to its increasing foreign exchang pooling. On the other hand, China is also a country with a large population. Therefore, import can better satisfy our people’s needs and color people’s lives.How important you think the tourist industry is to China?I think it’s very impotant. As the heavy industry in China is not as sophisticated as in many other countries. We should develop tourist industry for many reasons.1. Making good use of natural resources.2. Creating more jobs to people.3. Increasing the foreign exchang4. Pulling the development of heavy industry and Agriculture.5. Enhancing the communication with other countries.What effect do you think technologe is having on business life in China?Internet as a new technologe is having a profound effect on business life in China, which leads to the transformation of workinglife style. Take the World Wide Web for example, it makes business easy to handle without going a far distance aboard to negotiate in person. Nowadays, almost every businessman gets his own computer to deal with various kind of documents, e-mails and profiles and contact custmers by MSN or QQ.We can say business can’t live without internet now. It’s really amazing.What do you think advertising has on people in China?There is a large population in China, which means there is a huge market in China. How to persude so many potential customers to buy a product? Advertising plays a very important role. It is a source of infomation. Advertising is also a broadcast of fashion, let people know the new brands and trend all over the world. What’s more, after so many year’s influence by advertising, many people begin to advertis e themselves, so there is a saying:”Advertising is everywhere.”How working life is changing in China?After the introduction of new technology, a revolution in working life style is undergoing in its way. All of the offices have been computerized. Almost every working staff is processing their work by computer. Some people just stay at home and run their business on line for convenience. In one word, working life today is changing into effiency, convenience and modernization.Which foreign language you think will be most import in future for business in China?I think English will be most important for business in China. English is a mother-tongue in many developed countries. And the rest are trying their best to learn English as their second language, especially in China. Undoubtedly, English is widely used all over the world, so it would not be difficult for English to be a world language in business in China.Can you tell me something about how important you think it is for people who work in business in China to be familiar with information technology?It is very important. Information technologe as a new industry has a profound effect on the people who work in business. Computer skills is an eccential for business people in their daily work, such as send e-mails, deal with profiles. So to be familiar with information technologe is a way to adapt to the changing world. A company with good acknowlege of IT will catch up with its rivals in order not to be bankrupt. Peoplewith good command of IT will be capable enough to make contributions in business.How people’s attitude to work are changing in China?First, the concept of “A profession is a life-long career”is no longer ture. Many people start to take more than one profession in their career life span. And quite a lot of young people just keep changing their tasts of jobs.Then, comes to the people who are creative enough try to run their own business and to be a boss of themselves.Last, it is very commom to see a person undertakes one job as full-time,two or more jobs as part-time in their spartime.So, people’s attitude to work are really changing.Which you think are the most important new commercial activities in China?I think video conference are the most important new commercial activities in China. Many years ago, business people began to have tele-conference to dealt with business, but the disadvantage is the lack of eye contact, especially when having a over-sea’s meeting, people can’t judge the turth of what has each other said. But now, video conference solved this problem, because the poeple can see each other very clearly from a video system. Then, video conference has been widely used inmulti-national companies to have an over-sea’s meeting, as it is comvient,and easy to handle。
bec口语练习和答案
bec⼝语练习和答案1.What is important when attending an interview?PunctualityIt’s a merit that we keep our appointment on time. For example, if the interview is due to start at ten o’clock, a candidate should arrive five minutes earlier. In preparation, he’d better pay a visit to the interview site on the day before if possible. By doing this, he could make sure of the shortest route and the approximate time to get there.MannerRemember that the interviewer is observing you even before you enter the room. So don’t you forget to knock at the door first, no matter it’s a shut or open. Moreover, it’s widely accepted that eye contact is indispensable. Look straight into the eyes of the interviewer with politeness as well as self-confidence, and greet him with a smile at the same time.AppearanceSomeone who is particular about his appearance is welcome everywhere. With you hair neatly cut, your beard nicely shaved and your face cleanly washed, your first impression could not be too bad. In addition, equip yourself with a starched shirt, and ironed suit and a pair of polished shoes; you’re absolutely a pleasant guy in the eyes of both male and female interviewers.TalkingTalking is the primary channel we communicate with people. As the saying goes, talking ability is also a powerful weapon when it comes to winning a favorable feeling of others. Choose your words carefully at first, since you’re still a stranger to the interviewer. After getting a bit familiar with him, you can add a sense of humor in your remarks to ease the atmosphere.Body languageNowadays, the importance of body language is regarded as more revealing than what is said. A seasoned interviewer would certainly keep this in mind while talking to you. Gripping your hands together means you are nervous. Similarly, escaping the interviewer’s eyes could leave him an impression that you may be lack of confidence. Remember, you have nothing to lose. So take it as a chat between friends rather than a serious conversation with your boss.PersonalityKnowing all the interview tricks won’t necessarily guarantee a success. If you talking points are no more than the old stories, your efforts of organizing the materials are stillin vain. Something new is needed in order to stir the interview’s interest. Give him alittle surprise and nobody cares about whether your point is right or wrong. Sometimes,it could be a quite rewarding try.2.What is important when giving a presentation?TopicIf we choose a boring topic to talk about, we’re facing an unsuccessful outcome. As longas you know what stuff the audience may be tired of hearing, never mention it.Equipment neededIt couldn’t be worse if the equipment needed in the presentation breaks down.Presentation techniques depend heavily on equipment. Spending some money to renthigh-performance equipment is well worthy.Type of audienceAn excellent presenter is good at marking off different types of audience from theiroccupations and social status. Then he picks up his method accordingly in hopes ofpositive reactions.Eye contact with audienceIt’s good manners to have eye contact with your audience. If you don’t give them aglimpse every few seconds, they wouldn’t pay attention to your presentation any longer,for you don’t care about their existence.Appearance of presenterAn imposing appearance is needed in formal occasions, especially for a presenter, whois the focus of everybody. Casual wear is totally unacceptable if you ever wish to enjoythe audience’s trust.Control of rhythmUntil you realize the importance of controlling rhythm, you’re not a qualified presenteryet. Don’t you rattle away to show your eloquence? Pause from now and then, allowingyour argument to sink in.3.What is important when selecting an employee?QualificationCertificates and diplomas do not stand for your entire qualification. Incompetent mastersand doctors graduated from highly praised universities can be everywhere. We justcannot depend on them to make a profit for the company. By contrast, interviewees withpractical experience would bring us more benefits.ExperienceIt couldn’t be better if our employees are made of people who come from different cities, provinces, countries, and continents. Their different backgrounds could very well serveour purpose of diversification within the company.Professional experienceIt might sounds curious but I’d really like to give the job-hoppers a chance to demonstrate their capabilities. Those so-called loyal staffs who stick to one particular company as long as possible seem to be afraid of unfamiliar working environment.AgeIt has nothing to do with discrimination when we take the employee’s age seriously. As people grow older, they tend to adhere to past practices and resist changes. Such a rigid guy should be excluded from our paying list.PersonalityEveryone has a unique personality, which is a welcome phenomenon. If a group of staff members are similar in their personalities, a lot of internal conflicts could be saved. But there’s also a problem to worried. This unit might become a stagnant working place without vitality in the long run.CreativityWe attach great importance to an employee’s creativity. Mediocre Yes-man who is used to echo the views of others apparently belongs to redundant laborer. Such a guy would be fired immediately when there’s a call to streamline the staff. As soon as we find an interviewee has scarce creativity, dismiss him promptly.4. What is important when selling a new product?DiscountIf a trade gives the counterpart a favorable discount in selling a new product, it’ll be easy to reach an agreement. And their volume of transaction can be larger.QualityOf course the quality of a product is very important. To some extent, it’s a decisive factor. Inferior quality will damage the company’s name, and cause a loss of consumers in the end.AdvertisingAn ingenious advertising campaign will attract the eyes of lots of consumers, because the public is inevitably influenced by advertisements in their everyday lives. PackagingI think the packaging of a product will determine its selling performance. In an era of eyeball economy, high-quality products with poor packaging could be left out in the cold.Commitment of After-sales ServiceIf commitment of after-sales service is honored, the consumers might become rest assured. As a result, our product will be in great need.Image AmbassadorIt’s a common practice nowadays that companies invite fashion models, film stars and pop singers to act as image ambassadors for their products. It turns out to be a very effective promotion approach, especially to the youngsters.5.What is important when organizing a business reception?HostsAlthough beautiful girls and handsome boys are pleasant, they’re able to pay the roles of waiters and waitress only at grand occasions like a business reception. What we need for host and hostess are experience grown-ups who can cope with any situations.Food providedChinese people are famous for our hospitalities. We usually give a grand banquet to entertain distinguished guests. Chinese cuisine is delicious and healthy, so it’s no problem for us to please the visitors.EntertainmentBesides eating and drinking, our guests need more. To liven things up, we’d better call up a host of singers, dancers and even acrobats if possible to offer them a pleasant surprise.SouvenirPeople would be happy when they receive something for free. We can take advantage of this psychology to win them over. By handing out unique souvenirs, your company could be remembered longer.AtmosphereA dull party makes nobody happy, and it’s the same when we’re organizing a business reception. Whether the atmosphere is lively or not is up to the host’s coordination. For instance, he can designate someone to lead the way in applauding to break awkward silences.Introductions of guestsWe attend a reception not only to say hello to our acquaintances, but also to make some new friends. For this purpose, completely depending on self-introduction would produce limited effect. At this moment, the host and hostess should be honored if they arrange contacts between two strangers to let them know each other.6.What is important when deciding to buy a product?CostThe method of making financial plans has been introduced to the livelihoods of manycontemporary families. They allocate a certain sum of money for each item ofexpenditure. If a product costs too much, they probably sway to some cheaperalternatives.After-sales serviceAfter-sales service is kind of a commitment made to the customers by a businessorganization. When things go wrong, a producer must live up to its promises. If they pay no more than lip service to the buyers and shirk their responsibility by all means,reconsider your decision to buy anything from them.QualityQuality is, let’s say, the lifetime of a product. High praise for a superior quality willwidely spread by word of mouth. That could prove to be a convincing advertisement for free. Many companies have realized this and introduced ISO standards for qualitycontrol.BrandWe’d buy products of famous brand so long as our purse is full. It’s not a simple matter of gratifying the vanity because brand really counts. A famous brand is often regarded as the embodiment of both high quality and reliable after-sales service. That’s why people are ready to pay a higher price for it.DesignQuality speaks for itself has already been a phrase of our fashion. Quality alone an no longer guarantee the success of a produce on the market. It’s easy to understand thatgold in the form of ingot cannot be compared with that of jewelry.Technology InvolvedThe influence of technologies on our daily lives is growing more and more evident.Modern lifestyle depends on heavily on the contributions of technological innovations.Products involved with advanced technology are generally patented. And it’s reasonable we pay for the inventors intellectual rights.。
bec高级模拟试题及答案解析
bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、听力部分1. 根据对话，以下哪项是正确的？A. 会议将在下午三点开始。
B. 会议将在上午十一点结束。
C. 会议将在下午三点结束。
D. 会议将在上午十一点开始。
答案：A解析：对话中提到了会议的开始时间是下午三点，没有提及结束时间。
2. 根据对话，男士建议女士采取什么行动？A. 重新安排会议。
B. 推迟会议。
C. 取消会议。
D. 立即参加会议。
答案：B解析：男士提到了由于某些原因，建议女士推迟会议。
二、阅读部分1. 根据文章内容，以下哪项不是公司今年的主要目标？A. 提高市场份额。
B. 增加产品线。
C. 减少员工数量。
D. 扩大国际市场。
答案：C解析：文章中提到了公司今年的主要目标包括提高市场份额、增加产品线和扩大国际市场，但没有提到减少员工数量。
2. 文章中提到的新产品开发策略是什么？A. 快速迭代。
B. 长期研究。
C. 市场调研。
D. 技术引进。
答案：A解析：文章中提到公司将采取快速迭代的策略来开发新产品，以快速响应市场变化。
三、写作部分1. 根据题目要求，写一封商务邮件，询问产品报价。
答案：（略）解析：商务邮件需要包含问候语、自我介绍、询问目的、结束语等要素，同时要注意语气的礼貌和正式。
2. 根据题目要求，写一份市场分析报告摘要。
答案：（略）解析：市场分析报告摘要应包括市场概况、主要竞争对手分析、市场趋势预测等内容，语言要简洁明了。
四、口语部分1. 描述一次商务会议的经历，并说明会议的结果。
答案：（略）解析：回答时要注意使用过去时态，描述会议的过程和结果，同时可以加入个人的感受和看法。
2. 讨论并提出改进公司内部沟通的方法。
答案：（略）解析：讨论时可以提出多种沟通工具和方法，如电子邮件、会议、内部通讯软件等，并说明每种方法的优缺点。
请注意：以上答案和解析仅为示例，实际题目和答案应根据具体模拟试题内容进行编写。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A. Customer relations: the importance of making customers feel valued.In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B. Company growth: the importance to a company ofcontrolling expansionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company.As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the settarget, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.PART 3A.O ur company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B. I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. That’s sounds good. But who do you think should bechosen as the member of the committee? The head of each department, or some professional people from outside?B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A. Yeah. I think each department may prepare a box forcollecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is thecommittee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A. You are right. And specific rewards should be also beannounced to all members of staff so as to encourage them to offer valuable suggestions….【剑桥BEC真题集第二辑】TEST 2A. 沟通技能：给录用的员工培训外语的重要性B. 广告：如何选择合适的机构处理公司公告C. 财政：如何决定公司是否上市PART 2A. Communication skills: the importance of foreign language training for selected employees.In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B. Advertising: how to select a suitable agency to handle a company’s advertisingIn order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agencyshould be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C. Finance: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.PART 3A. Our company will open a new branch in another part ofthe country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B. Yes, it certainly is. But it is a problem to makerelocation attractive for staff, since it is far from here and not many people want to work there. Away fromtheir families and old co-workers, they may feel lonely and less-motivated.A. That’s a problem. But I think the company can offersome financial incentives to those who are to be assigned there, for example, relocation allowance.B. Good idea. Besides, the company can address the staff’shousing need by relocating or establishing temporary permanent housing arrangement for them.A. I agree. The company should provide staff with sufficient information about the new location.B. Yes, the information about the local people can cultureis very useful and important. That can help them get prepared before they are sent there.A. And so is the information about the surroundingenvironment, including climate, local customs, people’s living habits, etc.B. I couldn’t agree with you any more. All the informationyou mentioned will make them adjust to the new work place.【剑桥BEC真题集第二辑】TEST 3PART 2A. Personnel management: the importance to a company of having well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B. Strategic planning: how to decide whether to purchaseor rent company premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C. Sales: how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market tosee what price level can be accepted by our potential customers. We will also have to study the consumers’habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.PART 3A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B. Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A. Exactly. Then how to promote the need for health and fitness to all staff?B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A. 市场调查：调查了解顾客习惯和态度的重要性B. 财务管理：怎样为公司找到消减成本的方法C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A. Market research: the importance of finding out about customers’ habits and attitudes.As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B. Financial management: how to identify ways of reducing costs in a companyThe general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give fullplay to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.munication: how to achieve an effective working relationship between different departments within a company?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so thatthey will work in a spirit of sharing differences while retaining common ground.PART 3A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff.A. I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B.I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART 2A. Customer relations: the importance to a company of reliable customer of opinions of productsThe reliable customers’opinions play an important role when a company wants to stay ahead in the fiercecompetition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration when it tries to upgrade its products or develop new ones.B. Development: the importance to a company of developing effective career plans for staffA successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself.With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff.C. Business strategy: how to maintain the confidence of company share holders.Shareholders’confidence is very crucial for every company. In order to maintain the shareholders’confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements,personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’morale, and meet the needs of employees with children and other outside demands.【剑桥BEC真题集第三辑】TEST 2A.质量监控：公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理\C.财务规划：影响合理定价策略的因素PART 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality standard can a company maintain its customer loyalty and attract morenew customers.B. Information management: how to ensure that information is managed effectively within a company Information management within a company is of great significance to a company. To some extent, it means life and death to a company. A common way to manage information is to set up a system and assign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the company.C. Financial planning: the factors involved in deciding on appropriate pricing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Secondly, similar products of the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. Last butnot least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.O ur company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B.I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can go hiking, camping, fishing. I think these activities can enhance staff’s cooperative spirits.A. Yes, such activities are very relaxing, especially hikingand camping, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B. Right. Through these activities, people from differencecompanies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.And by the way, what’s the importance of teamwork for the staff in your opinion?A. Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B. I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between the boss and subordinates. In addition, in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a united one. Research and common sense also tell us that having teams that work well together usually results in several important business benefits: improved performance, increased productivity, increased creativity, increased sense of employee motivation andbelonging. Effective teamwork also improves individual and overall performance. As a result, our new company is able to bloom in the business.【剑桥BEC真题集第三辑】TEST 3A.员工关系：公司给所有员工提供一定便利的重要性B.技术：公司定期更新技术设备的必要性C.战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relations: the importance of a company providing a range of facilities for all staff.In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relations.Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B. Technology: the importance to a company if regularlyupgrading its technological equipmentNowadays, with the quick development of science and technology, it is very necessary for a company to regularly upgrade its technological equipment.First, this can help to improve the work efficiency. Second, new technological equipment can help set up a good image for a company, thus leaving a good impression on clients. Third, this can help to broaden staff’s horizon. They will be informed of the latest development in the world, particularly in their own field. Therefore, regularly upgrading the technological equipment can benefit a company a lot.C. Strategic planning: the factors involved in managing change effectively within an organizationIn order to manage change effectively within an organization, we have to take some factors into consideration.First, it is very important to find a proper way to introduce change to staff, for this will decide their response to change to some degree. Second, the new opportunities brought by the change should be emphasized, which can help to shift staff’s focus on possible parts they don’t like. Third, staff should be encouraged to give their feedback ,and accordingly, somerevision can be made in order to show that staff’s opinions are valued.PART 3A.Y ou know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a business course. I think it is good news for those students and also a good chance to promote the name of our company.B.I agree with you. Students can benefit from this project and learn something about business. And we can take this opportunity to launch and advertising campaign via all kinds of media, such as TV, radio, and major newspapers.A. Yes, but we should not forget the Internet. As youknow, many people surf on the Internet regularly to get necessary information. Besides, it is quite cheap to advertise on the internet, much cheaper than that on TV or radio.B. You got it. But there is something we should payattention to. That is, how should the progress and outcomes of the project be monitored?A. Well, how about setting up a foundation, which candecide the amount granted to each student according。
BEC口语例题参考答案
P21
Introducing Shift Work Your company would like to introduce work operation to optimize the production process. You have been asked to help coordinate the project. Discuss the situation together, and decide: -how to arrange the work schedule. -how to match staff to this new work requirement.
P84
Losing Managerial Staff Some managers are leaving your company in recent years, and your company is worried about the situation. You have been asked to make recommendations about the situation. Discuss the situation together, and decide: -why some managers are leaving your company -how to improve the situation
P57
Solving the Food Safety Crisis The confectionary you work for is now facing a serious safety crisis: a small kid was choked on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation together, and decide: -what should be done with it -how to improve the product
BEC商务英语(初级)口语练习试卷1(题后含答案及解析)
BEC商务英语（初级）口语练习试卷1(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONSSECTION 1 INTERVIEW (ABOUT 3 MIN)1．In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the 2 below and then talk for about one minute．You have one minute to prepare your ideas． A WHAT IS IMPORTANT WHEN? WORKING AS A TOUR REPRESENTATIVE ASPECTS OF WORK THE PERKS OF THE WORK YOUR COLLFAGUES B WHAT IS IMPORTANT WHEN? GOING FOR A JOB INTERVIEW COMPANY PROFILE APPEARANCE AND BODY LANGUAGE ARRIVING ON TIME正确答案：A: Personally I think the work in the travel industry as a tour representative is not all sun and sea．In fact it’s often a very hard job．Basically, it involves looking after people when they’re on holidays．I am responsible for sorting out any problems and I often have to deal with complaints．The work also involves entertaining the holidaymakers and their children．The obvious one of the perks is that I get to travel a lot and experience different cultures．I will really value that aspect of the work．I work harmoniously with my colleagues, which brings me fresh air and energy．Frankly speaking, I’d like to work with them and learn from them．B: Generally speaking, if I am going for a job interview, firstly I must arrive there on time as punctuality can give interviewer a good impression．Secondly, I will show my decent appearance with the formal dressing．I will wear a white shirt and a silk tie and have my hair neatly trimmed．Besides I will express myself gently with proper gesture．Finally I will sell myself with professional knowledge and let interviewers know I am a skillful and competitive candidate．Knowing some company history or profile ensures me an easy access to the everyday operation of the company．Every employer, as we all know，is more inclined to hire a good workman, a fast learner．So I will also talk a little about the company history or profile during an interview．涉及知识点：口语SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Discussion—about 5 minutes In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words．You have 2 minutes to look at the prompt cards，an example of which is below，and then about 2 minutes to questions related to the topic．For 2 or 3candidates Scenario I’m going to describe a situation． A company is planning to introduce a general training program for new staff．Talk together about the topics the company could include in the program and decide which 3 you think are the most important．Here are some ideas to help you．Prompt material GENERAL TRAINING PROGRAMME FOR NEW STAFF Topics for training Teamwork and competition Company history Company organization Company rules Customer service Product training Health and safety Computer skills Follow—on questions Do you think teamwork and competition is important for new staff?(Why?/Why not?) Do you want to know company history? Do you obey company rules? Do you think company organization is important?(Why?/Why not?) Do you think product training is also important?(Why?/Why not?)正确答案：A: Training is vital if manufacturers are to improve productivity, maximize machine utilization, and achieve optimum equipment performance．Effective training also impacts positively on the reduction of scrap and rework，and helps boost employee confidence．B: I consider computer skill one of the most important skills in this developed world, and everything is connected with the computer operation．So new staff should learn how to operate on the computer．A: Undoubtedly, working as a member of a team is one of the most important factors for a successful career．In modern society we must learn to communicate and cooperate with others．B: Certainly．That is why we often say the whole is better than the parts．And that is why we value team spirit so highly．Secondly as we know，customer is the God．Our customer service is the lifeline of our company and decides its future．Finally there is a saying in China—Health is the basis of everything．We also cannot miss the importance of health and safety．A: Yes, I couldn’t agree more．Although I know that there are no guarantees in life, yet job safety and security is really very basic to us．Personally I think true job security comes only from making meaningful contribution to the company．And also it is important for the company to set up a training program on company rules．We know that flexible rules are a direct result of an increasingly dynamic and fiercely competitive business climate where process agility and responsiveness to changing conditions are key．In other words，business processes “process “ rules and business rules “rule “ processes．B: Yes, you are quite right．Follow-on questions Yes, I think teamwork cannot only collect our selected ideas and power into one project but also make us work hard together．And competition is a source of motivation which drives us to unleash our potentiality．I do think it is necessary, since we are playing proper roles as members of the company．So knowing company history will deepen our understanding of that role．It is necessary to obey company rules as the company is like a machine．Everything can be well done on the base of orderly running of each part．Employees like the parts of the machine need to obey the rules to get it well organized．I think company organization is really important especially for the company management．Every department needs a head under whom we get our work divided and work effectively．Personally I think producttraining can polish our eyes for different products and their advantages and disadvantages．With this knowledge we can know how to sell the products to our customer and to tell different characteristics．涉及知识点：口语。
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bec口语参考答案
BEC口语参考答案
BEC（商务英语证书）是一项广泛认可的商务英语考试，对于那些希望在商务
领域中取得成功的人来说，这是一项非常有价值的证书。
BEC口语部分是该考试的一个重要组成部分，它要求考生能够流利、准确地表达自己的观点，并能够在商务环境中进行有效的沟通。
在这篇文章中，我们将提供一些BEC口语参考答案，以帮助考生更好地准备这一部分的考试。
首先，让我们来看一个常见的BEC口语题目：“Describe a successful business you know.”（描述一个你熟悉的成功商业）。
这个题目要求考生描述一个他们熟悉的成功商业，并解释为什么他们认为它成功。
以下是一个可能的参考答案："I would like to talk about Apple Inc., a highly successful business that I am familiar with. Apple is a multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
I believe Apple is successful for several reasons. Firstly, their innovative products have revolutionized the technology industry. The introduction of the iPhone, for example, changed the way we communicate and access information. Secondly, Apple has created a strong brand image and a loyal customer base. Their products are known for their sleek design and high quality, which has helped them build a strong reputation. Finally, Apple has a strong marketing strategy. Their advertisements are creative and appealing, and they have successfully created a sense of desire and exclusivity around their products. Overall, I believe Apple's success can be attributed to their innovation, brand image, and
marketing strategy."
接下来，让我们来看一个与商务沟通有关的题目：“Describe a time when you had to negotiate with someone.”（描述你与某人进行谈判的经历）。
这个题目要求考生描述他们与某人进行谈判的经历，并解释他们如何达成共识。
以下是一个可能的参考答案：
"I would like to talk about a time when I had to negotiate with a supplier for better terms. In my previous job, I was responsible for purchasing raw materials for our manufacturing company. We were facing some financial difficulties at the time, and it was crucial for us to reduce costs. I scheduled a meeting with our supplier to discuss the possibility of renegotiating our contract. During the negotiation, I presented our financial situation and explained why we needed better terms. I also emphasized the long-term partnership we had with the supplier and the potential for future business. We had a constructive discussion and eventually reached a compromise that was beneficial for both parties. We agreed on a lower price for the raw materials and extended payment terms. This negotiation not only helped us reduce costs but also strengthened our relationship with the supplier. It was a valuable experience that taught me the importance of effective communication and finding win-win solutions."
最后，让我们来看一个与商务发展有关的题目：“Describe a trend or development in your industry.”（描述你所在行业的一个趋势或发展）。
这个题目要求考生描述他们所在行业的一个趋势或发展，并解释对该行业的影响。
以下是一个可能的参考答案：
"I would like to talk about the growing trend of e-commerce in the retail industry. With the advancement of technology and the increasing popularity of online shopping, more and more consumers are choosing to purchase products online. This trend has had a significant impact on the retail industry. Firstly, it has led to the closure of many traditional brick-and-mortar stores. Retailers are facing fierce competition from online platforms, which offer convenience, competitive prices, and a wide range of products. Secondly, e-commerce has changed the way businesses operate. Companies are now investing in building strong online presence and optimizing their websites for a better user experience. They are also using data analytics to understand consumer behavior and personalize their marketing strategies. Lastly, e-commerce has created new job opportunities in areas such as digital marketing, logistics, and customer service. Overall, the trend of e-commerce is reshaping the retail industry and forcing businesses to adapt to the changing consumer preferences."
以上是一些可能的BEC口语参考答案，希望对考生们在准备BEC口语考试时有所帮助。
记住，在考试中，关键是能够清晰、流利地表达自己的观点，并能够提供具体的例子和论据来支持自己的观点。
祝你们成功通过BEC口语考试！。