马斯洛夫需求理论

The Physiological (Physical)

Stage:

WHO IT IS: This is going to be people in 3rd world countries, people in disaster zones, someone lost in the woods. For the most part, you probably won’t be marketing to this crowd as they have bigger problems (such as staying alive) and they probably have little to no money.

WHAT THESE PEOPLE WANT:

▪Food.

▪Clean air.

▪Clean water.

▪To take a poop (like our friend here).

You probably shouldn’t be marketing to these people. You should be helping them.

These are going to be some of the poorest and most helpless people. So marketing to them would not be lucrative for the most part, and you might be kind of an asshole if you’re t oo predatory on them.

The Safety Stage:

WHO IT IS:These are people that would be considered “poor” or “lower middle class”. They live extremely paycheck-to-paycheck and have little-to-no support structure if they get kicked out of their dwelling.

These are people that if they stopped working, would be 2-3 months away from being homeless.

Most people reside their entire lives here, and until pretty recently in society, most of the world constantly lived at this rung in Maslow’s Hierarchy.

▪They fear they’ll lose their income.

▪They don’t have a backup plan or savings.

▪They don’t have skills that secure their income earning potential.

▪They aren’t entirely sure they can fund their children’s education.

▪They likely work at a pretty crappy or boring job out of necessity.

A lot of predatory businesses prey on this level of people because they’re the easiest to scam, the most hopeful, BUT they they still have enough income to spend money on things.

If you were to put out a scammy ad that said: “Work at

home! Make $3,000/week! Barely have to work!”You’d most likely get people in this rung of the hierarchy responding the most.

WHAT THESE PEOPLE WANT:

▪They want to have stable incomes. They respond well to “Side Income” kind of talk.

▪They want to live in a stable environment. They probably don’t live in the greatest of place (either country with unstable government, or live in a household they share with a lot of

people).

▪Affordable access to medical services.

▪ A safe place to call their own home.

▪Providing basic needs for children.

The Love/Belonging Stage:

WHO IT IS: These are typically people in the middle class or higher.

They have their basic needs met. They live in a decent place, have a decent income, have a decent savings.

Typically these people are relatively educated, and have a decent amount of money to spend. This is the level a lot of middle class people in a society will be in.

They’re probably not looking to change the world, but they want to create a small little world around them where they belong.

They probably have jobs that aren’t terrible, but also aren’t a bundle of joy. They typically look outside of their work to find happiness.

WHAT THESE PEOPLE WANT: