政治法律环境分析
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Analysis of political and legal environment
in Brazil
Politics is the national social and economic life of an important force in national politics and its risk factors will affect to varying degrees in international marketing. The social norms of the specific subject of legal actions and relationships, international marketing companies will inevitably face a very different legal system and trade between Governments signed treaties, agreements and relevant laws and regulations of international trade. To the company's toy products to the Brazilian market, the need for political and legal environment in Brazil a comprehensive system of understanding, which in the futurethe company plans to develop international marketing, internationalmarketing activities with complementary, guiding role.
The first：Political environment
1．Brazil's trade protection measures
August 4, 2009, the Brazilian toy industry has been officially included in the government list of industrial production into development policy, which means that the industry will get more special preferential policies, including the restoration of government credit support, tax exemptions ,the implementation of government procurement For education. Toy market share in Brazil, theBrazilian-made toys, 55%, 45% of toys made in China. Brazilian toy manufacturers want to 55% in 2010 on the basis of the existingre-win 10% market share, for the protection of domestic industry,Brazil, by strengthening customs control Customs will change the mode of automatic import license of reducing the competitiveness of Chinese products.
2．Brazil toy imports the main content of policy change proposals Control of the Government of Brazil announced a quality imported toys emergency law through the implementation of the Southern Common Market (MERCOSUR) No. 23/04 of technical regulationson toy safety No. 7 established certification system, the quality of imported toys control, but Outside Brazil is not accepted test reportsissued by laboratories.
October 30, 2008, the Brazilian government proposal to modifyimport policies, mainly including：
1)．Compliance Certification:
a、If the toy production of parts imported for the purpose only and not for commercial sale as the toy is no need to force the compliance certification;
b、Depending on the circumstances, toys or toy parts should be based on No.
5 or No. 7 certification system for certification.
2)．qualified Tags:
a、All imported toys must be labeled with conformity mark;
b、Only certified compliance label affixed to the product can not allow the packaging of the toy labels pre-printed pass.
3)．the test report: